{"title":"How Does a Firm Adapt in a Changing World? The Case of Prosper Marketplace","authors":"Xinlong Li, Andrew T. Ching","doi":"10.1287/mksc.2022.0198","DOIUrl":"https://doi.org/10.1287/mksc.2022.0198","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2023-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139056227","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Frank Germann, Stephen J. Anderson, Pradeep K. Chintagunta, Naufel J. Vilcassim
Female entrepreneurs perform significantly better when guided by a female—as opposed to a male—mentor.
女性创业者在女性导师而非男性导师的指导下，表现明显更好。
{"title":"Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentors","authors":"Frank Germann, Stephen J. Anderson, Pradeep K. Chintagunta, Naufel J. Vilcassim","doi":"10.1287/mksc.2023.0108","DOIUrl":"https://doi.org/10.1287/mksc.2023.0108","url":null,"abstract":"Female entrepreneurs perform significantly better when guided by a female—as opposed to a male—mentor.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2023-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138945334","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Giovanni Compiani, Gregory Lewis, Sida Peng, Peichun Wang
This paper proposes a microfounded and tractable model of consumer search, which is then used to optimize product rankings for consumer surplus and platform revenue.
{"title":"Online Search and Optimal Product Rankings: An Empirical Framework","authors":"Giovanni Compiani, Gregory Lewis, Sida Peng, Peichun Wang","doi":"10.1287/mksc.2022.0071","DOIUrl":"https://doi.org/10.1287/mksc.2022.0071","url":null,"abstract":"This paper proposes a microfounded and tractable model of consumer search, which is then used to optimize product rankings for consumer surplus and platform revenue.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2023-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138952965","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Frontiers: A Simple Forward Difference-in-Differences Method","authors":"Kathleen T. Li","doi":"10.1287/mksc.2022.0212","DOIUrl":"https://doi.org/10.1287/mksc.2022.0212","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2023-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138821343","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Frontiers: Shrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increases","authors":"Ioannis Evangelidis","doi":"10.1287/mksc.2023.0269","DOIUrl":"https://doi.org/10.1287/mksc.2023.0269","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2023-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138826453","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Dynamic Pricing and Organic Waste Bans: A Study of Grocery Retailers’ Incentives to Reduce Food Waste","authors":"Robert Evan Sanders","doi":"10.1287/mksc.2020.0214","DOIUrl":"https://doi.org/10.1287/mksc.2020.0214","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2023-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138629723","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Can Merchants Benefit from Entry by (Amazon-Like) Platform if Multiagent Prices Signal Quality?","authors":"Ye Qiu, Ram C. Rao","doi":"10.1287/mksc.2021.0227","DOIUrl":"https://doi.org/10.1287/mksc.2021.0227","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2023-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138561459","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Advertising and Content Creation on Digital Content Platforms","authors":"Qitian Ren","doi":"10.1287/mksc.2022.0387","DOIUrl":"https://doi.org/10.1287/mksc.2022.0387","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2023-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138548494","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Creation, Consumption, and Control of Sensitive Content","authors":"Yue Wu","doi":"10.1287/mksc.2022.0453","DOIUrl":"https://doi.org/10.1287/mksc.2022.0453","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138538167","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Stephen J. Anderson, Pradeep Chintagunta, Naufel Vilcassim
This paper studies the impact of international business coaching via virtual collaboration technology on the strategies and sales of emerging market entrepreneurs.
本文研究了基于虚拟协作技术的国际商务指导对新兴市场企业家战略和销售的影响。
{"title":"Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales","authors":"Stephen J. Anderson, Pradeep Chintagunta, Naufel Vilcassim","doi":"10.1287/mksc.2019.0121","DOIUrl":"https://doi.org/10.1287/mksc.2019.0121","url":null,"abstract":"This paper studies the impact of international business coaching via virtual collaboration technology on the strategies and sales of emerging market entrepreneurs.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135137317","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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