{"title":"How Does a Firm Adapt in a Changing World? The Case of Prosper Marketplace","authors":"Xinlong Li, Andrew T. Ching","doi":"10.1287/mksc.2022.0198","DOIUrl":"https://doi.org/10.1287/mksc.2022.0198","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"13 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2023-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139056227","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Frank Germann, Stephen J. Anderson, Pradeep K. Chintagunta, Naufel J. Vilcassim
Female entrepreneurs perform significantly better when guided by a female—as opposed to a male—mentor.
女性创业者在女性导师而非男性导师的指导下，表现明显更好。
{"title":"Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentors","authors":"Frank Germann, Stephen J. Anderson, Pradeep K. Chintagunta, Naufel J. Vilcassim","doi":"10.1287/mksc.2023.0108","DOIUrl":"https://doi.org/10.1287/mksc.2023.0108","url":null,"abstract":"Female entrepreneurs perform significantly better when guided by a female—as opposed to a male—mentor.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"83 10","pages":""},"PeriodicalIF":5.0,"publicationDate":"2023-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138945334","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Giovanni Compiani, Gregory Lewis, Sida Peng, Peichun Wang
This paper proposes a microfounded and tractable model of consumer search, which is then used to optimize product rankings for consumer surplus and platform revenue.
{"title":"Online Search and Optimal Product Rankings: An Empirical Framework","authors":"Giovanni Compiani, Gregory Lewis, Sida Peng, Peichun Wang","doi":"10.1287/mksc.2022.0071","DOIUrl":"https://doi.org/10.1287/mksc.2022.0071","url":null,"abstract":"This paper proposes a microfounded and tractable model of consumer search, which is then used to optimize product rankings for consumer surplus and platform revenue.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"73 8","pages":""},"PeriodicalIF":5.0,"publicationDate":"2023-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138952965","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Frontiers: Shrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increases","authors":"Ioannis Evangelidis","doi":"10.1287/mksc.2023.0269","DOIUrl":"https://doi.org/10.1287/mksc.2023.0269","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"35 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2023-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138826453","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Dynamic Pricing and Organic Waste Bans: A Study of Grocery Retailers’ Incentives to Reduce Food Waste","authors":"Robert Evan Sanders","doi":"10.1287/mksc.2020.0214","DOIUrl":"https://doi.org/10.1287/mksc.2020.0214","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"4 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2023-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138629723","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Can Merchants Benefit from Entry by (Amazon-Like) Platform if Multiagent Prices Signal Quality?","authors":"Ye Qiu, Ram C. Rao","doi":"10.1287/mksc.2021.0227","DOIUrl":"https://doi.org/10.1287/mksc.2021.0227","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"10 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2023-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138561459","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Advertising and Content Creation on Digital Content Platforms","authors":"Qitian Ren","doi":"10.1287/mksc.2022.0387","DOIUrl":"https://doi.org/10.1287/mksc.2022.0387","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"8 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2023-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138548494","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Creation, Consumption, and Control of Sensitive Content","authors":"Yue Wu","doi":"10.1287/mksc.2022.0453","DOIUrl":"https://doi.org/10.1287/mksc.2022.0453","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"35 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138538167","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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