Background: JA PreventNCD represents a collaborative European Union initiative aimed at reducing the burden of non-communicable diseases (NCDs) across Europe by targeting common risk factors and addressing health inequalities.
Aims: This article outlines the comprehensive communication and dissemination work developed to enhance the Joint Action on Cancer and other NCDs prevention: Action on Health Determinants (JA PreventNCD) project's visibility, impact and stakeholder engagement.
Methods: The communication and dissemination of the project is designed to be both strategic and inclusive. The approach centres on key objectives: supporting the JA PreventNCD goals of shaping future policies and advancing the prevention of NCDs by addressing communication challenges; increasing awareness; and enhancing stakeholder involvement. Using a mix of traditional and digital platforms, including press releases, newsletters, policy briefs, scientific publications, social media and interactive events, the strategy facilitates targeted engagement with policymakers, healthcare professionals, non-government organisations and the public. A strong emphasis on collaboration while recognising each country's unique challenges and opportunities in communicating NCD prevention.
Conclusions: