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Everything Old Can Be New Again: Reinvigorating Theory Borrowing for the Digital Age 一切旧的都可以重新成为新的:重振数字时代的理论借鉴
IF 7.3 2区 管理学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2022-12-01 DOI: 10.25300/misq/2022/15364
Dan Jiang, Lianlian (Dorothy) Jiang, Jackie London, V. Grover, Heshan Sun
It has been argued that the theory borrowing practices in IS research have become workmanlike—appropriate and effective, but lacking innovation. This concern is particularly salient at a time when digital phenomena are profoundly transforming society. Therefore, it is legitimate to ask: Are our theory borrowing practices hampering our ability to grapple with revolutionary developments in IS, and if so, what can be done? Through an investigation of the field’s borrowing of transaction cost economics theory, we find extant IS research largely (1) borrows for theory testing within the IS context, (2) develops models that uninspiringly reflect the borrowed theory, and (3) treats the IS as an exogenous actor. In this article, we propose an alternative approach to theory borrowing, inspired by conceptual blending theory. Our approach focuses on the structural nature of IS phenomena and borrowed theories. Such a structure-based approach can reveal correspondence between IS phenomena and unexpected reference theories while also highlighting discrepancies that serve as an opportunity for novel integrations of an information system into the reference theory. We contend that this approach can infuse flexibility into our theory borrowing practices in ways that will increase our capacity for developing innovative explanations of emerging phenomena.
有观点认为,信息系统研究中的理论借鉴实践过于工工化,过于恰当和有效,但缺乏创新性。在数字现象深刻改变社会的时代,这种担忧尤为突出。因此,我们有理由提出这样的问题:我们的理论借鉴实践是否妨碍了我们应对伊斯兰国革命发展的能力?如果是这样,我们能做些什么?通过调查该领域对交易成本经济学理论的借鉴,我们发现现有的信息系统研究主要是(1)在信息系统背景下进行理论检验,(2)开发的模型无法反映所借鉴的理论,(3)将信息系统视为外生行为者。在本文中,我们提出了另一种借鉴理论的方法,受到概念混合理论的启发。我们的方法侧重于IS现象的结构性质和借鉴的理论。这种基于结构的方法可以揭示信息系统现象与意想不到的参考理论之间的对应关系,同时也突出了信息系统与参考理论之间的差异,这些差异为信息系统与参考理论的新整合提供了机会。我们认为,这种方法可以为我们的理论借鉴实践注入灵活性,从而提高我们对新兴现象进行创新解释的能力。
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引用次数: 0
The Influence of Status on Evaluations: Evidence from Online Coding Contests 状态对评价的影响:来自在线编码竞赛的证据
IF 7.3 2区 管理学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2022-12-01 DOI: 10.25300/misq/2022/16178
Swanand J. Deodhar, Yash Babar, Gordon Burtch
In many instances, online contest platforms rely on contestants to ensure submission quality. This scalable evaluation mechanism offers a collective benefit. However, contestants may also leverage it to achieve personal, competitive benefits. Our study examines this tension from a status-theoretic perspective, suggesting that the conflict between competitive and collective benefits, and the net implication for evaluation efficacy, is influenced by contestants’ status. On the one hand, contestants of lower status may be viewed as less skilled and hence more likely to make mistakes. Therefore, low-status contestants may attract more evaluations if said evaluations are driven predominantly by an interest in collective benefits. On the other hand, if evaluations are driven largely by an interest in personal, competitive benefits, a low-status contestant makes for a less attractive target and hence may attract fewer evaluations. We empirically test these competing possibilities using a dataset of coding contests from Codeforces. The platform allows contestants to assess others’ submissions and improve evaluations (a collective benefit) by devising test cases (hacks) in addition to those defined by the contest organizer. If a submission is successfully hacked, the hacker earns additional points, and the target submission is eliminated from the contest (a competitive benefit). We begin by providing qualitative evidence based on semi-structured interviews conducted with contestants spanning the status spectrum at Codeforces. Next, we present quantitative evidence exploiting a structural change at Codeforces wherein many contestants experienced an arbitrary status reduction unrelated to their performance because of sudden changes to the platform’s color-coding system around contestant ratings. We show that status-loser contestants received systematically more evaluations from other contestants, absent changes in their short-run submission quality. Finally, we show that the excess evaluations allocated toward affected contestants were less effective, indicating status-driven evaluations as potentially less efficacious. We discuss the implications of our findings for managing evaluation processes in online contests.
在许多情况下,在线竞赛平台依靠参赛者来确保提交的质量。这种可扩展的评估机制提供了一个共同的好处。然而,参赛者也可能利用它来实现个人的竞争利益。我们的研究从地位理论的角度考察了这种紧张关系,表明竞争利益与集体利益之间的冲突以及对评价效能的净影响受到参赛者地位的影响。一方面,地位较低的选手可能被认为技能较差,因此更容易犯错。因此,地位低的参赛者可能会吸引更多的评价,如果这些评价主要是由对集体利益的兴趣驱动的。另一方面,如果评价很大程度上是由个人利益和竞争利益驱动的,那么地位低的竞争者就会成为一个不那么有吸引力的目标,因此可能会吸引更少的评价。我们使用Codeforces的编码竞赛数据集对这些竞争的可能性进行了实证测试。该平台允许参赛者评估其他人的提交,并通过设计测试用例(黑客)来改进评估(集体利益),除了比赛组织者定义的测试用例之外。如果提交的内容被成功黑客攻击,黑客就会获得额外的分数,而目标提交的内容将被淘汰出局(这是一种竞争优势)。我们首先提供基于半结构化访谈的定性证据,这些访谈是对Codeforces中不同地位的参赛者进行的。接下来,我们提出了利用Codeforces结构变化的定量证据,其中许多参赛者经历了与他们的表现无关的任意状态降低,因为平台围绕参赛者评级的颜色编码系统突然发生了变化。我们发现,地位失败者的参赛者系统地从其他参赛者那里得到了更多的评价,而他们的短期提交质量没有变化。最后,我们表明分配给受影响的参赛者的多余评价是不太有效的,这表明地位驱动的评价可能不太有效。我们讨论了我们的研究结果对管理在线竞赛评估过程的影响。
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引用次数: 0
An Empirical Investigation of Company Response to Data Breaches 公司对数据泄露反应的实证研究
IF 7.3 2区 管理学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2022-12-01 DOI: 10.25300/misq/2022/16609
H. Nikkhah, V. Grover
Companies may face serious adverse consequences as a result of a data breach event. To repair the potential damage to relationships with stakeholders after data breaches, companies adopt a variety of response strategies. However, the effects of these response strategies on the behavior of stakeholders after a data breach are unclear; differences in response times may also affect these outcomes, depending on the notification laws that apply to each company. As part of a multimethod study, we first identified the adopted response strategies in Study 1 based on content analysis of the response letters issued by publicly traded U.S. companies (n = 204) following data breaches; these strategies include any combination of the following: corrective action, apology, and compensation. We also found that breached companies may remain silent and adopt a “no action” strategy. In Studies 2 and 3, we examined the effects of various response strategies and response times on the predominant stakeholders affected by data breaches: customers and investors. In Study 2, we focused on customers and present a moderated-moderated-mediation model based on the expectancy violation theory. To test this model, we designed a factorial survey with 15 different conditions (n = 811). In Study 3, we focused on investors and conducted an event study (n = 166) to examine their reactions to company responses to data breaches. The results indicate the presence of moderating effects of certain response strategies; surprisingly, we did not find compensation to be more effective than apology. The magnitude of the moderating effects of response strategies is contingent upon response time. We also found that the negative effects of data breaches disappear after six months. We interpret the results and provide implications for research and practice.
公司可能会因数据泄露事件而面临严重的不利后果。为了修复数据泄露后对利益相关者关系的潜在损害,公司采取了各种应对策略。然而,这些应对策略对数据泄露后利益相关者行为的影响尚不清楚;响应时间的差异也可能影响这些结果,具体取决于适用于每家公司的通知法。作为多方法研究的一部分,我们首先根据对美国上市公司(n=204)在数据泄露后发布的回复信的内容分析,确定了研究1中采用的回应策略;这些策略包括以下任意组合:纠正措施、道歉和补偿。我们还发现,违约公司可能会保持沉默,采取“不采取行动”的策略。在研究2和3中,我们研究了各种响应策略和响应时间对受数据泄露影响的主要利益相关者(客户和投资者)的影响。在研究2中,我们以客户为中心,提出了一个基于预期违反理论的适度中介模型。为了检验这个模型,我们设计了一个因子调查,有15个不同的条件(n=811)。在研究3中,我们关注投资者,并进行了一项事件研究(n=166),以检查他们对公司对数据泄露的反应。结果表明,某些应对策略存在调节作用;令人惊讶的是,我们并没有发现赔偿比道歉更有效。应对策略的调节作用的大小取决于应对时间。我们还发现,数据泄露的负面影响在六个月后就会消失。我们对结果进行了解释,并为研究和实践提供了启示。
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引用次数: 6
Description and Demonstration Signals as Complements and Substitutes in an Online Market for Mental Health Care 描述与示范信号在精神卫生保健在线市场中的互补与替代作用
IF 7.3 2区 管理学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2022-12-01 DOI: 10.25300/misq/2022/16122
Junjie Zhou, R. Kishore, L. Amo, Cheng Ye
Online markets for mental health care (OMMH) allow clients to connect remotely with counselors to receive psychological therapy. Rooted in signaling theory and in the specific context of an OMMH, we theorize relative credibility of signals as the boundary condition that determines whether the demonstration signal of responsiveness to client questions substitutes or complements the two description signals of professional qualifications and counseling style in predicting market demand for counselors from new clients in an OMMH. Based on a panel dataset of 823 observations from 309 counselors participating on YiXinLi, a leading OMMH in China, we tested our hypotheses using linguistic and sentiment analysis methods and zero-inflated negative binomial models. We found broad support for nine out of ten hypotheses. Findings are robust with respect to different measures of variables, potential endogeneity from the simultaneity of responsiveness and counselor demand, and potential selection bias from both observable and endogenous covariates. Our study extends the literature on signaling in online markets in the unique context of OMMH by showing that: (1) relative credibility of signals is the boundary condition that determines when a demonstration signal will complement and when it will substitute for a description signal, (2) previous clients’ feedback on counselors’ empathy and warmth was deemed not credible by new clients in the context of online counseling, and (3) responsiveness to client questions is the most influential predictor of market demand from new clients in an OMMH.
心理保健在线市场(OMMH)允许客户与咨询师远程联系,接受心理治疗。基于信号理论和OMMH的具体背景,我们将信号的相对可信度理论化为边界条件,该边界条件决定了在预测OMMH新客户对咨询师的市场需求时,对客户问题的响应性的演示信号是否替代或补充了专业资格和咨询风格这两个描述信号。基于309名咨询师的823个观察数据集,我们使用语言和情感分析方法以及零膨胀负二项模型来检验我们的假设。我们发现10个假设中有9个得到了广泛支持。对于不同的变量测量,反应性和咨询师需求同时性的潜在内生性,以及可观察和内源性协变量的潜在选择偏差,研究结果都是稳健的。我们的研究扩展了OMMH独特背景下在线市场信号传导的文献,表明:(1)信号的相对可信度是决定演示信号何时互补、何时替代描述信号的边界条件;(2)在线咨询情境下,新来访者认为先前来访者对咨询师共情和温暖的反馈不可信;(3)对来访者问题的回应是OMMH中新来访者市场需求最具影响力的预测因子。
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引用次数: 2
Who Are You and What Are You Selling? Creator-Based and Product-Based Racial Cues in Crowdfunding 你是谁,你在卖什么?众筹中基于创造者和基于产品的种族线索
IF 7.3 2区 管理学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2022-12-01 DOI: 10.25300/misq/2022/15214
L. Rhue, Jessica Clark
The display of personal information in crowdfunding campaigns is vital for facilitating trust; however, this information often communicates the racial identity of the fundraiser. We study the relationship between racial cues and crowdfunding success. Using data from more than 100,000 projects gathered from Kickstarter.com, we categorized racial cues as creator-based versus product-based. For each category, we derived racial cues in two different mediums: photo vs. textual. We used propensity score matching to estimate the effects of racial identity across racial groups, categories, and mediums. We found that the category of racial cues is associated with crowdfunding success. Projects with either creator-based or product-based cues of African American identity had lower success rates. In contrast, creator-based cues of Asian identity were associated with lower levels of success whereas product-based cues were associated with increased success. Furthermore, when product-based cues and creator-based cues were misaligned, we found that the outcomes more closely followed those associated with product-based cues, suggesting that backers are more attuned to product attributes. Our results also suggest that racial anonymity correlates with higher success rates, as compared to African American and Asian racial cues. Our study contributes to the understanding of racial identity on digital platforms across multiple contexts, mediums, and racial groups.
在众筹活动中展示个人信息对于促进信任至关重要;然而,这些信息往往传达了筹款人的种族身份。我们研究种族暗示和众筹成功之间的关系。我们从kickstarter网站上收集了超过10万个项目的数据,将种族线索分为基于创造者和基于产品两类。对于每个类别,我们从两种不同的媒介中得出种族线索:照片和文字。我们使用倾向得分匹配来估计种族认同在种族群体、类别和媒介中的影响。我们发现种族线索的类别与众筹的成功有关。以创作者为基础或以产品为基础的非裔美国人身份线索的项目成功率较低。相比之下,以创造者为基础的亚裔身份线索与较低的成功水平相关,而以产品为基础的线索与较高的成功水平相关。此外,当基于产品的线索和基于创造者的线索不一致时,我们发现结果更接近于与基于产品的线索相关的结果,这表明支持者更适应产品属性。我们的研究结果还表明,与非裔美国人和亚裔种族线索相比,种族匿名与更高的成功率相关。我们的研究有助于理解跨多种背景、媒介和种族群体的数字平台上的种族认同。
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引用次数: 1
Microblogging Replies and Opinion Polarization: A Natural Experiment 微博回复与意见两极分化:一个自然实验
IF 7.3 2区 管理学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2022-12-01 DOI: 10.25300/misq/2022/15455
Yingda Lu, J. Wu, Yong-Kok Tan, Jing Chen
In recent years, there has been a heated discussion on opinion polarization on social media platforms. Extant research attributes the emergence of echo chambers to higher exposure to information from users’ existing social networks, which consists of like-minded others and argues that the provision of information from outside users’ networks could alleviate opinion polarization. In this paper, we formulate a hierarchical Bayesian learning model to investigate the impact of replies, one of the main channels for information outside of users’ networks, on opinion polarization. We leverage a unique natural experiment contained in the data from a leading microblogging website in China in which the reply function was shut down for three days. This setting allows us to identify the impact of replies from that of peer microblogs. We found that shutting down reply function reduced sentiment polarization on the microblogging site. In addition, this effect was more significant for individuals with higher social media participation. The results of this study shed light on marketing campaign strategies as well as the ways in which platform design can reduce polarization.
近年来,社交媒体平台上关于意见两极分化的讨论非常热烈。现有的研究将回音室的出现归因于用户从现有的社交网络中获得更多的信息,这些社交网络由志同道合的人组成,并认为从外部用户网络中提供信息可以缓解意见两极分化。在本文中,我们建立了一个层次贝叶斯学习模型来研究回复(用户网络外信息的主要渠道之一)对意见极化的影响。我们利用了一个独特的自然实验,该实验包含在中国一家领先的微博网站的数据中,该网站的回复功能被关闭了三天。这个设置可以让我们识别同行微博回复的影响。我们发现,关闭回复功能减少了微博网站上的情绪两极分化。此外,这种影响在社交媒体参与度较高的个人身上更为显著。这项研究的结果揭示了营销活动策略以及平台设计可以减少两极分化的方式。
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引用次数: 1
Do Security Fear Appeals Work When They Interrupt Tasks? A Multi-Method Examination of Password Strength 安全恐惧申诉在中断任务时有效吗?密码强度的多方法检测
IF 7.3 2区 管理学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2022-09-01 DOI: 10.25300/misq/2022/15511
Anthony Vance, David Eargle, D. Eggett, D. Straub, Kirk Ouimet
Weak passwords are one of the most pervasive threats in cybersecurity. Facing this threat, users require guidance on how to protect themselves. A method frequently used by IS practitioners and researchers to provide this guidance is fear appeals, persuasive messages intended to prompt behavioral changes in response to a threat. However, previous research has not considered a key element of fear appeal effectiveness: task primacy. When fear appeals are a part of the primary or focal task, users’ cognitive engagement will be high by default. However, when fear appeals are delivered as secondary tasks, such as interruptive security messages, users’ engagement is likely to be low because the primary task takes priority in attentional and cognitive resources. In such cases, a remedy is needed to elicit engagement with the fear appeal. In this research note, we theorize that cognitive engagement acts as a contextual moderator that is critical to the effectiveness of fear appeals under the boundary condition of task primacy. Further, we theorize that interactivity, a mechanism that adapts message content through tailored real-time feedback in response to a user’s actions, is a key remedy to enhance engagement with fear appeals. However, to date fear appeals have largely been tested in noninteractive primary tasks, and no study has provided a theoretical explanation for why interactivity enhances the power of a fear appeal. We empirically examined engagement as a contextual moderator in two ways. First, we conducted a field experiment, which manipulated messages on a password creation form on a real-world website. Second, we performed a qualitative focus group study to triangulate the experimental results and more fully reify our theoretical model. Together, the findings reveal that interactivity acts as a catalyst to engage participants with a fear appeal, which then allows the persuasive message of the fear appeal to be internalized. The concepts of boundary condition of task primacy and engagement suggest ways that fear appeals can be more effectively applied in research and practice.
弱密码是网络安全中最普遍的威胁之一。面对这种威胁,用户需要如何保护自己的指导。IS从业人员和研究人员经常使用的一种提供这种指导的方法是恐惧呼吁,即旨在促使行为改变以应对威胁的有说服力的信息。然而,之前的研究并没有考虑到恐惧吸引力有效性的一个关键因素:任务首要性。当恐惧诉求成为主要任务或焦点任务的一部分时,用户的认知参与度默认会很高。然而,当恐惧诉求作为次要任务(如中断性安全信息)传递时,用户的参与度可能会很低,因为主要任务在注意力和认知资源方面占据优先地位。在这种情况下,需要一种补救措施来引发对恐惧诉求的参与。在本研究报告中,我们认为认知参与作为情境调节因子,在任务首要的边界条件下对恐惧诉求的有效性至关重要。此外,我们认为交互性(一种通过定制实时反馈来响应用户行为来调整消息内容的机制)是增强与恐惧诉求互动的关键补救措施。然而,到目前为止,恐惧吸引力主要是在非互动性的主要任务中进行的测试,并且没有研究提供一个理论解释为什么互动性会增强恐惧吸引力的力量。我们从两方面实证地考察了参与度作为语境调节因素的作用。首先,我们进行了一个现场实验,在一个真实的网站上操纵密码创建表单上的信息。其次,我们进行了定性焦点小组研究,对实验结果进行三角化,更充分地具体化了我们的理论模型。总之,研究结果表明,互动性是一种催化剂,可以让参与者产生恐惧的吸引力,然后让恐惧吸引力的有说服力的信息被内化。任务首要性和参与性的边界条件概念为恐惧诉求在研究和实践中更有效的应用提供了思路。
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引用次数: 4
Wearable Sensor-Based Chronic Condition Severity Assessment: An Adversarial Attention-Based Deep Multisource Multitask Learning Approach 基于可穿戴传感器的慢性疾病严重程度评估:一种基于对抗性注意的深度多源多任务学习方法
IF 7.3 2区 管理学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2022-09-01 DOI: 10.25300/misq/2022/15763
Shuo Yu, Yidong Chai, Hsinchun Chen, Scott Sherman, Randall A. Brown
Advancing the quality of healthcare for senior citizens with chronic conditions is of great social relevance. To better manage chronic conditions, objective, convenient, and inexpensive wearable sensor- based information systems (IS) have been increasingly used by researchers and practitioners. However, existing models often focus on a single aspect of chronic conditions and are often “black boxes” with limited interpretability. In this research, we adopt the computational design science paradigm and propose a novel adversarial attention-based deep multisource multitask learning (AADMML) framework. Drawing upon deep learning, multitask learning, multisource learning, attention mechanism, and adversarial learning, AADMML addresses limitations with existing wearable sensor-based chronic condition severity assessment methods. Choosing Parkinson’s disease (PD) as our test case because of its prevalence and societal significance, we conduct benchmark experiments to evaluate AADMML against state-of-the-art models on a large-scale dataset containing thousands of instances. We present three case studies to demonstrate the practical utility and economic benefits of AADMML and by applying it to detect early-stage PD. We discuss how our work is related to the IS knowledge base and its practical implications. This work can contribute to improved life quality for senior citizens and advance IS research in mobile health analytics.
提高慢性病老年人的医疗保健质量具有重大的社会意义。为了更好地管理慢性病,研究人员和从业人员越来越多地使用客观、方便、廉价的可穿戴传感器信息系统(IS)。然而,现有的模型往往侧重于慢性病的单一方面,并且往往是可解释性有限的“黑盒子”。在本研究中,我们采用计算设计科学范式,提出了一种新的基于对抗性注意的深度多源多任务学习(AADMML)框架。利用深度学习、多任务学习、多源学习、注意机制和对抗学习,AADMML解决了现有基于可穿戴传感器的慢性疾病严重程度评估方法的局限性。考虑到帕金森病的患病率和社会意义,我们选择帕金森病作为我们的测试案例,在包含数千个实例的大规模数据集上,我们进行了基准实验,以对比最先进的模型来评估AADMML。我们提出了三个案例研究来证明AADMML的实际效用和经济效益,并将其应用于早期PD的检测。我们讨论了我们的工作是如何与is知识库相关联的,以及它的实际意义。这项工作有助于改善老年人的生活质量,并推进移动健康分析方面的信息系统研究。
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引用次数: 6
Designing Digital Market Offerings: How Digital Ventures Navigate the Tension Between Generative Digital Technology and the Current Environment 设计数字市场产品:数字风险投资如何应对世代数字技术与当前环境之间的紧张关系
IF 7.3 2区 管理学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2022-09-01 DOI: 10.25300/misq/2022/16026
J. Lehmann, J. Recker, Youngjin Yoo, Christoph Rosenkranz
Digital ventures must navigate a key tension as they design new digital market offerings—that is, products or services that are embodied in digital technologies or enabled by them. On the one hand, digital ventures pursue a vision that builds on what might be possible through the generative potential that digital technology offers; on the other hand, they face an environment in the here and now, with existing customer preferences, extant regulations, and legacy technology. Taking a designing view, we trace how six independent digital ventures in the German financial services industry dealt with this tension as they created their digital market offerings. Our findings suggest that digital ventures enact three designing mechanisms to resolve the tension: bounding the technology scope, transposing through digital objects, and probing the solution space. Through these mechanisms, digital ventures construct a buffer—one that has functional, material, and temporal dimensions—between the vision they gradually realize through their market offering and the here-and-now conditions of the environment that digital ventures enter.
数字企业在设计新的数字市场产品时,必须应对一个关键的紧张局势,即体现在数字技术中或由数字技术实现的产品或服务。一方面,数字企业追求的愿景建立在通过数字技术提供的生成潜力可能实现的基础上;另一方面,他们面临着一个此时此地的环境,有现有的客户偏好、现有的法规和遗留技术。从设计的角度来看,我们追踪了德国金融服务业的六家独立数字企业在创建数字市场产品时是如何应对这种紧张局势的。我们的研究结果表明,数字企业制定了三种设计机制来解决紧张局势:界定技术范围、通过数字对象转换和探索解决方案空间。通过这些机制,数字企业在其通过市场产品逐渐实现的愿景与数字企业所处的环境之间构建了一个缓冲区——一个具有功能、物质和时间维度的缓冲区。
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引用次数: 2
Discursive Fields and the Diversity-Coherence Paradox: An Ecological Perspective on the Blockchain Community Discourse 话语场域与多样性-连贯性悖论:b区块链社区话语的生态学视角
IF 7.3 2区 管理学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2022-09-01 DOI: 10.25300/misq/2022/15736
S. Miranda, D. Wang, C. Tian
Innovation breakthroughs prompt sensemaking discourses that promote community learning and socially construct the innovation. Through this discourse, interested actors advance diverse frames, appealing to consumers with disparate preferences but raising concerns for the coherence of that discourse. We unpack this diversity-coherence paradox by recasting coherence as the relatedness of innovation frames and spotlighting the role of discursive fields that circumscribe meaning. Our empirical context is the first six years of blockchain discourse across seven discursive fields. Our research offers three insights in furtherance of an ecological perspective on innovation discourse. First, framing diversity emanates from discursive fields rather than from actors. Second, fields play differentiated roles in the framing process. Enactment fields comprised of actors with direct experience with the technology limit diversity. They do so by erecting walls that circumscribe discourse through imprinting on their original frame and retracting from or abandoning frames learned from other fields. In contrast, mediated fields, in which actors lack direct experience with the technology, enhance diversity. They do so by imitating or learning from other fields and foreshadowing or anticipating the frames used by other fields, thereby building bridges. Third, rather than opposing each other, diversity and coherence coevolve as the diversity induced by mediated fields increases framing redundancies, synthesizing frames into a coherent community understanding of the innovation. Our research signals to the actors who serve as innovation ambassadors and gatekeepers that diverse views of an innovation are not only inevitable, given the many discourse fields in which those views are formulated, but can also be coherent and desirable.
创新突破催生意义话语,促进社区学习,对创新进行社会建构。通过这种话语,感兴趣的行动者推进了不同的框架,吸引了不同偏好的消费者,但也引起了对话语一致性的关注。我们通过将连贯性重新定义为创新框架的相关性,并强调限制意义的话语领域的作用,来解开这种多样性-连贯性悖论。我们的经验背景是b区块链话语的前六年,跨越七个话语领域。我们的研究为促进创新话语的生态视角提供了三个见解。首先,框架多样性源自话语领域而非行动者。第二,领域在构建过程中扮演着差异化的角色。由具有直接技术经验的演员组成的表演领域限制了多样性。他们通过在自己的原始框架上留下印记,并从其他领域学习到的框架中退缩或放弃,从而竖起限制话语的墙。相比之下,参与者缺乏技术直接经验的中介领域增强了多样性。他们通过模仿或学习其他领域,并对其他领域使用的框架进行铺垫或预测,从而建立桥梁。第三,多样性和一致性不是相互对立的,而是共同进化的,因为中介领域引起的多样性增加了框架冗余,将框架合成为对创新的连贯的社区理解。我们的研究向作为创新大使和看门人的参与者发出信号,即考虑到制定这些观点的许多话语领域,对创新的不同观点不仅是不可避免的,而且也是连贯和可取的。
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引用次数: 7
期刊
Mis Quarterly
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