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Agricultural Supply Chains in Emerging Markets: Competition and Cooperation Under Correlated Yields 新兴市场农业供应链:相关产量下的竞争与合作
3区 管理学 Q1 MANAGEMENT Pub Date : 2023-11-14 DOI: 10.1287/msom.2022.0076
Jian Li, Panos Kouvelis, Maqbool Dada
Problem definition: We model the development of effective agricultural supply chains (agri-chains) in emerging economies for better utilization of land and intermediate processing resources for harvested export-oriented goods. We study decisions made by farmers, intermediate processors, and government officials in agri-chains. The structure and management of supply chains and government minimum guaranteed prices to farmers affect the performance of these chains and are in the domain of our study. Methodology/results: We develop models of agricultural supply chains in which yields are correlated across regions, and farmers sell to competing capacitated processors. The models have two types of fundamental decisions: determining how much land to allocate for planting before the start of a growing season and, determining the prices offered by competing processors that purchase the harvest. We develop analytical results and algorithmic approaches for finding resulting equilibria that depend on the nature of decision making and on the structure of yield uncertainty. In particular, for all-or-nothing yields, we characterize the ranges of minimum guaranteed prices that lead to farmers’ no-production, under-production, full-production and over-production equilibria. Analytical results supported by numerical experiments allow us to conclude that appropriately setting minimum price guarantees, with the exact definition of such ranges dependent on agri-chain characteristics, can lead to first-best supply chain solutions. Managerial implications: The analysis also suggests that some farmer co-operation in land allocation or regional integration of farmer-processing assets, together with moderate minimum guaranteed prices, might be implementable pathways for achieving agri-chain efficiency in emerging economies. In an interesting result, farmlands with yields of positive correlation tend to inhibit over-production, whereas those with negative correlations tend to induce over-production. Supplemental Material: The online appendices are available at https://doi.org/10.1287/msom.2022.0076 .
问题定义:我们对新兴经济体中有效的农业供应链(农业链)的发展进行了建模,以更好地利用土地和中间加工资源来收获出口导向型产品。我们研究了农业链中农民、中间加工商和政府官员的决策。供应链的结构和管理以及政府对农民的最低保证价格会影响这些供应链的绩效,这是我们研究的领域。方法/结果:我们开发了农业供应链模型,其中产量在各个地区之间是相关的,农民将产品卖给有竞争能力的加工商。这些模型有两种基本决策:在生长季节开始之前确定分配多少土地用于种植,以及确定购买收获的竞争加工商提供的价格。我们开发了分析结果和算法方法,以找到依赖于决策性质和产量不确定性结构的结果均衡。特别是,对于全有或全无的产量,我们描述了导致农民无生产、生产不足、充分生产和生产过剩均衡的最低保证价格范围。数值实验支持的分析结果使我们得出结论,适当设置最低价格保证,并根据农业链的特征精确定义这些范围,可以导致最佳的供应链解决方案。管理意义:分析还表明,在土地分配或农民加工资产的区域整合方面进行一些农民合作,加上适度的最低保证价格,可能是新兴经济体实现农业链效率的可行途径。一个有趣的结果是,产量正相关的农田倾向于抑制生产过剩,而产量负相关的农田倾向于诱导生产过剩。补充材料:在线附录可在https://doi.org/10.1287/msom.2022.0076上获得。
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引用次数: 0
The Effect of Probabilistic Selling on Channel Dynamics in Supply Chains 供应链中概率销售对渠道动态的影响
3区 管理学 Q1 MANAGEMENT Pub Date : 2023-11-02 DOI: 10.1287/msom.2022.0158
Scott Fay, Shahryar Gheibi
Problem definition: Probabilistic selling (PS) is a business model whereby, in addition to selling transparent products, a firm sells an opaque good, which is unknown to buyers until after purchase. We examine how PS affects retailer-manufacturer interactions in markets for physical goods and how upstream competition impacts channel members’ incentives to facilitate PS. Methodology/results: Using a Hotelling-based model of a multiproduct retailer, we find that a retailer maximizes its profit by assigning equal probability to each product even when the products have different wholesale prices. We also find that PS mitigates the inefficiencies caused by the double-marginalization problem. Although the potential benefit from PS is greater for a decentralized channel than for a centralized one, the market conditions for which PS arises are narrower for a decentralized channel. Furthermore, PS shifts channel power toward the manufacturer. However, it is possible for a win-win-win outcome to arise in which the manufacturer, retailer, and consumers benefit from PS. As expected, upstream competition shifts channel profit toward the retailer. However, competition also has surprising effects: It shrinks, rather than expands, the viability of PS and makes it possible for each manufacturer to benefit from its rival’s cost reduction. Managerial implications: A manufacturer should induce the retailer to offer an opaque good if its production costs are sufficiently low and the products are sufficiently close substitutes. It is optimal for the manufacturer to increase (decrease) its wholesale prices in response to the retailer’s ability to offer opaque goods if product differentiation is low (modest). Setting a wholesale price below cost sometimes maximizes a manufacturer’s profit. Furthermore, a retailer can achieve a strategic advantage by using products from multiple manufacturers to construct opaque goods. However, the retailer’s ability to leverage this advantage is curtailed because its use of equal-probability assignments relaxes competition between manufacturers. Funding: S. Fay acknowledges the financial support from the Earl V. Snyder Innovation Management Center and the Robert H. Brethen Operations Management Institute, Whitman School of Management, Syracuse University. Supplemental Material: The e-companion is available at https://doi.org/10.1287/msom.2022.0158 .
问题定义:概率销售(Probabilistic selling, PS)是一种商业模式,在销售透明产品的同时,企业还销售一种不透明的商品,这种商品在购买者购买之前是未知的。我们研究了PS如何影响实体商品市场中零售商-制造商的互动,以及上游竞争如何影响渠道成员促进PS的激励。方法/结果:使用基于hotelling的多产品零售商模型,我们发现零售商通过为每种产品分配相同的概率来最大化其利润,即使产品具有不同的批发价格。我们还发现,PS缓解了双重边缘化问题带来的低效率。尽管对于去中心化渠道来说,PS的潜在好处比中心化渠道更大,但对于去中心化渠道来说,PS产生的市场条件更窄。此外,PS将渠道权力转移给制造商。然而,有可能出现三赢的结果,即制造商、零售商和消费者从PS中受益。正如预期的那样,上游竞争将渠道利润转移给零售商。然而,竞争也有令人惊讶的影响:它缩小了而不是扩大了PS的生存能力,使每个制造商都有可能从竞争对手的成本降低中受益。管理启示:如果生产成本足够低,并且产品是足够接近的替代品,制造商应该诱导零售商提供不透明的产品。如果产品差异化低(适度),制造商提高(降低)其批发价格以响应零售商提供不透明商品的能力是最优的。把批发价定在成本以下有时能使制造商的利润最大化。此外,零售商可以通过使用来自多个制造商的产品来构建不透明商品来获得战略优势。然而,零售商利用这一优势的能力被削弱了,因为它使用等概率分配放松了制造商之间的竞争。资金:S. Fay感谢雪城大学惠特曼管理学院Earl V. Snyder创新管理中心和Robert H. Brethen运营管理研究所的资金支持。补充材料:电子伴侣可在https://doi.org/10.1287/msom.2022.0158上获得。
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引用次数: 0
A Branch-and-Price Algorithm Enhanced by Decision Diagrams for the Kidney Exchange Problem 肾交换问题的决策图改进的分支-价格算法
3区 管理学 Q1 MANAGEMENT Pub Date : 2023-10-27 DOI: 10.1287/msom.2022.0192
Lizeth Carolina Riascos-Álvarez, Merve Bodur, Dionne M. Aleman
Problem definition: Kidney paired donation programs allow patients registered with an incompatible donor to receive a suitable kidney from another donor, as long as the latter’s co-registered patient, if any, also receives a kidney from a different donor. The kidney exchange problem (KEP) aims to find an optimal collection of kidney exchanges taking the form of cycles and chains. Methodology/results: We develop the first decomposition method that is able to consider long cycles and long chains for projected large realistic instances. Particularly, we propose a branch-and-price framework in which the pricing problems are solved (for the first time in packing problems in a digraph) through multivalued decision diagrams. We present a new upper bound on the optimal value of the KEP, obtained via our master problem. Computational experiments show superior performance of our method over the state of the art by optimally solving almost all instances in the PrefLib library for multiple cycle and chain lengths. Managerial implications: Our algorithm also allows the prioritization of the solution composition, for example, chains over cycles or vice versa, and we conclude, similar to previous findings, that chains benefit the overall matching efficiency and highly sensitized patients. Funding: This work was supported by NSERC Discovery Grant (RGPIN-2021-02609). Supplemental Material: The e-companion is available at https://doi.org/10.1287/msom.2022.0192 .
问题定义:肾脏配对捐赠计划允许与不相容的供者注册的患者从另一个供者那里接受合适的肾脏,只要后者的共同注册患者(如果有的话)也从另一个供者那里接受肾脏。肾脏交换问题(KEP)旨在寻找以循环和链的形式进行肾脏交换的最佳集合。方法/结果:我们开发了第一个分解方法,能够考虑长周期和长链的预测大型现实实例。特别地,我们提出了一个分支和价格框架,其中定价问题通过多值决策图解决(首次在有向图中的包装问题中)。我们给出了KEP最优值的一个新的上界,这是由我们的主问题得到的。计算实验表明,我们的方法通过最优地解决PrefLib库中几乎所有的多循环和链长度的实例,优于目前的技术水平。管理意义:我们的算法还允许溶液组成的优先级,例如,链优于循环或反之亦然,我们得出结论,与之前的发现相似,链有利于整体匹配效率和高度敏感的患者。本工作由NSERC发现基金(RGPIN-2021-02609)支持。补充材料:电子伴侣可在https://doi.org/10.1287/msom.2022.0192上获得。
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引用次数: 6
In-Person or Virtual? What Will Operations Management/Research Conferences Look Like? 面对面还是虚拟?运营管理/研究会议将会是什么样子?
3区 管理学 Q1 MANAGEMENT Pub Date : 2023-10-25 DOI: 10.1287/msom.2022.0591
Antonio Cavallin Toscani, Atalay Atasu, Luk N. Van Wassenhove, Andrea Vinelli
Problem definition: We examine the environmental implications of shifting from in-person to virtual conference formats and identify the effects of such a shift on the value conferences provide to our societies. We extend work from other fields to present a more comprehensive comparison of the environmental impact and perceived value of different conference formats for the operations management/research communities. Methodology/results: We leverage a series of COVID-19–induced natural experiments to precisely evaluate the environmental footprint and societal value difference between in-person and virtual formats via life cycle assessment and survey techniques, respectively. Specifically, we focus on Institute for Operations Research and the Management Sciences, Production and Operations Management Society, and European Operations Management Association conferences that were conducted in both formats between 2019 and 2021. The environmental assessment reveals a huge impact reduction: for climate change, on average, from 941.9 kg CO 2eq per person for in-person formats to 1.0 for virtual. The value assessment emphasizes, instead, a detrimental utility loss with the overall perceived value derived from attendance moving—on a scale from 0 to 10—on average, from 7.9 to 4.0. When investigating the drivers of conference valuation, virtual formats show some merits, such as lower perceived costs and the added value of flexibility. The preference for in-person formats is unambiguous though, justified by the large performance gap related to socialization and networking, the two most important value drivers identified by our analysis. Managerial implications: These results highlight an inherent trade-off between virtual and in-person conferences. To overcome it, we discuss four strategies as to how our societies can reduce their environmental footprints and remain true to their essential purpose: (1) reduce in-person impact, (2) improve virtual design, (3) hybrid and decentralized formats, and (4) revise conferencing model and societies’ role. Supplemental Material: The online appendix is available at https://doi.org/10.1287/msom.2022.0591 .
问题定义:我们研究了从面对面会议转变为虚拟会议形式对环境的影响,并确定了这种转变对会议为我们的社会提供的价值的影响。我们扩展了其他领域的工作,对不同会议形式对运营管理/研究界的环境影响和感知价值进行了更全面的比较。方法/结果:我们利用一系列covid -19诱导的自然实验,分别通过生命周期评估和调查技术,精确评估面对面和虚拟格式的环境足迹和社会价值差异。具体而言,我们将重点关注运筹学和管理科学研究所、生产和运营管理学会以及欧洲运营管理协会在2019年至2021年期间以两种形式举行的会议。环境评估显示了巨大的影响减少:对于气候变化,平均而言,从941.9公斤二氧化碳当量的人到1.0公斤的虚拟格式。相反,价值评估强调的是出勤率变化带来的整体感知价值的有害效用损失——在从0到10的范围内,平均从7.9到4.0。在调查会议估值的驱动因素时,虚拟形式显示出一些优点,例如较低的感知成本和灵活性的附加价值。然而,对面对面形式的偏好是明确的,与社交和网络相关的巨大性能差距证明了这一点,这是我们分析中确定的两个最重要的价值驱动因素。管理启示:这些结果突出了虚拟会议和面对面会议之间的内在权衡。为了克服这一问题,我们讨论了四种策略,即我们的社会如何减少其环境足迹并保持其基本目的:(1)减少面对面的影响,(2)改进虚拟设计,(3)混合和分散的形式,以及(4)修改会议模式和社会角色。补充材料:在线附录可在https://doi.org/10.1287/msom.2022.0591上获得。
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引用次数: 0
Distributional Robustness and Inequity Mitigation in Disaster Preparedness of Humanitarian Operations 人道主义行动备灾中的分配鲁棒性和不公平缓解
3区 管理学 Q1 MANAGEMENT Pub Date : 2023-10-23 DOI: 10.1287/msom.2023.1230
Hongming Li, Erick Delage, Ning Zhu, Michael Pinedo, Shoufeng Ma
Problem definition: In this paper, we study a predisaster relief network design problem with uncertain demands. The aim is to determine the prepositioning and reallocation of relief supplies. Motivated by the call of the International Federation of Red Cross and Red Crescent Societies (IFRC) to leave no one behind, we consider three important practical aspects of humanitarian operations: shortages, equity, and uncertainty. Methodology/results: We first employ a form of robust satisficing measure, which we call the shortage severity measure, to evaluate the severity of the shortage caused by uncertain demand in a context with limited distribution information. Because shortages often raise concerns about equity, we then formulate a mixed-integer lexicographic optimization problem with nonconvex objectives and design a new branch-and-bound algorithm to identify the exact solution. We also propose two approaches for identifying optimal postdisaster adaptable resource reallocation: an exact approach and a conservative approximation that is more computationally efficient. Our case study considers the 2010 Yushu earthquake, which occurred in northwestern China, and demonstrates the value of our methodology in mitigating geographical inequities and reducing shortages. Managerial implications: In our case study, we show that (i) incorporating equity in both predisaster deployment and postdisaster reallocation can produce substantially more equitable shortage prevention strategies while sacrificing only a reasonable amount of total shortage; (ii) increasing donations/budgets may not necessarily alleviate the shortage suffered by the most vulnerable individuals if equity is not fully considered; and (iii) exploiting disaster magnitude information when quantifying uncertainty can help alleviate geographical inequities caused by uncertain relief demands. Funding: This work was supported by the Natural Sciences and Engineering Research Council of Canada [Grant RGPIN-2016-05208], the National Natural Science Foundation of China [Grants 71971154, 72010107004, 72091214, and 72122015], and the Canada Research Chairs [Grant CRC-2018-00105]. Supplemental Material: The online appendices are available at https://doi.org/10.1287/msom.2023.1230 .
问题定义:本文研究了一个需求不确定的灾前救援网络设计问题。目的是确定救灾物资的预先部署和重新分配。在红十字会与红新月会国际联合会呼吁不让任何人掉队的激励下,我们考虑了人道主义行动的三个重要的实际方面:短缺、公平和不确定性。方法/结果:我们首先采用一种鲁棒性满足度量,我们称之为短缺严重性度量,来评估在有限分布信息的情况下由不确定需求引起的短缺的严重程度。由于短缺经常引起对公平性的关注,因此我们提出了一个具有非凸目标的混合整数字典优化问题,并设计了一个新的分支定界算法来确定确切的解决方案。我们还提出了两种确定灾后适应性资源再分配的最佳方法:精确方法和计算效率更高的保守近似方法。我们的案例研究考虑了2010年发生在中国西北部的玉树地震,并展示了我们的方法在减轻地域不平等和减少短缺方面的价值。管理意义:在我们的案例研究中,我们表明(i)在灾前部署和灾后再分配中纳入公平性可以产生更公平的短缺预防策略,同时只牺牲合理的总短缺量;(ii)若不充分考虑公平,增加捐款/预算未必能纾缓最易受伤害人士的短缺;(三)在量化不确定性时利用灾害震级信息有助于缓解因救灾需求不确定而造成的地域不平等。基金资助:加拿大自然科学与工程研究理事会[Grant RGPIN-2016-05208]、中国国家自然科学基金[Grant 71971154, 72010107004, 72091214, 72122015]和加拿大研究主席[Grant CRC-2018-00105]资助。补充材料:在线附录可在https://doi.org/10.1287/msom.2023.1230上获得。
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引用次数: 4
Supply Risk Mitigation in a Decentralized Supply Chain: Pricing Postponement or Payment Postponement? 分散供应链中的供应风险缓解:定价延迟还是付款延迟?
3区 管理学 Q1 MANAGEMENT Pub Date : 2023-10-20 DOI: 10.1287/msom.2022.0198
Xin Geng, Xiaomeng Guo, Guang Xiao, Nan Yang
Problem definition: In a multistage model of a bilateral supply chain, we study two postponement strategies that the downstream retailer may adopt to mitigate the supply yield risk originating from the upstream production process. The retailer could either postpone the procurement payment until after the yield is realized and pay only for the delivered amount; postpone the pricing decision to better utilize the available supply; or do both. Although both strategies have been separately studied in literature, there is little research on their combined effect and system-wide implications in a decentralized setting. Methodology/results: Taking a game-theoretic approach, we formulate a Stackelberg game and solve for the equilibrium in four scenarios, respectively, in which the retailer uses different combinations of the postponement strategies. There are three main findings. First, when the production cost is low and the yield loss is highly likely, the retailer never strictly benefits from either postponement strategy; with relatively high production cost, the retailer is more likely to adopt payment, rather than pricing, postponement. Second, we uncover a situation where postponing payment and postponing pricing are strategic complements for the retailer. That is, the use of one strategy may increase the benefit of using the other. Third, we identify conditions under which the postponement strategies can be Pareto optimal to the entire supply chain, making the firms’ profits and the consumer surplus simultaneously higher. Managerial implications: These results can be applied in many practical settings to provide guidance for firms to better design the procurement contract and properly use marketing instrument (pricing) to effectively mitigate supply risk and increase profit. Funding: G. Xiao acknowledges financial support from the Research Grants Council of Hong Kong [General Research Fund Grant PolyU 15503920]. X. Guo acknowledges the support from the National Natural Science Foundation of China [Grant 72293564/72293560]. Supplemental Material: The online appendix is available at https://doi.org/10.1287/msom.2022.0198 .
问题定义:在一个双边供应链的多阶段模型中,我们研究了下游零售商可能采取的两种延迟策略,以减轻来自上游生产过程的供应产量风险。零售商可以将采购付款推迟到实现收益后,只支付已交付的金额;推迟定价决策,以更好地利用现有供应;或者两者都做。虽然这两种策略在文献中分别进行了研究,但很少有关于它们在分散环境下的综合效果和全系统影响的研究。方法/结果:采用博弈论的方法,我们建立了一个Stackelberg博弈,并分别求解了零售商使用不同延迟策略组合的四种情况下的均衡。主要有三个发现。首先,当生产成本较低且产量损失极有可能发生时,零售商从不严格地从两种延迟策略中获益;由于生产成本相对较高,零售商更有可能采用付款而不是定价的延期方式。其次,我们发现延迟付款和延迟定价对零售商来说是战略互补的情况。也就是说,使用一种策略可能会增加使用另一种策略的好处。第三,我们确定了延迟策略对整个供应链来说是帕累托最优的条件,使得企业的利润和消费者剩余同时更高。管理意义:这些结果可以应用于许多实际设置,为企业提供指导,以更好地设计采购合同和正确使用营销工具(定价),以有效地降低供应风险和增加利润。资助:肖国强感谢香港研究资助局的资助[一般研究基金资助PolyU 15503920]。郭欣感谢国家自然科学基金[基金号:72293564/72293560]的支持。补充材料:在线附录可在https://doi.org/10.1287/msom.2022.0198上获得。
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引用次数: 0
Quick Response Under Strategic Manufacturer 战略制造商下的快速反应
3区 管理学 Q1 MANAGEMENT Pub Date : 2023-10-17 DOI: 10.1287/msom.2021.0561
Jiguang Chen, Qiying Hu, Duo Shi, Fuqiang Zhang
Problem definition: Quick response is a classic operations strategy that allows a retailer to place a rapid replenishment order during the selling season using information learned from early sales. The benefits of quick response are widely studied in the literature under the condition that the manufacturer’s wholesale prices are exogenously given. Motivated by the practice of emerging small and medium-sized enterprise (SME) fashion brands, this paper revisits the value of quick response for a retailer when a manufacturer can strategically set its wholesale prices. Methodology/results: We develop a game-theoretic model consisting of one manufacturer and one retailer. In contrast to the traditional quick response setting, the manufacturer can dynamically adjust wholesale prices for both regular and replenishment orders. First, we investigate whether and when quick response still benefits the retailer. We find that, under low or significantly high demand uncertainties, the firms share a common preferred ordering strategy, and quick response benefits the retailer as well as the supply chain. But, under moderately high demand uncertainty, the retailer’s favored ordering strategy conflicts with the manufacturer’s interest; as a result, the manufacturer would set wholesale prices to counter the retailer’s ordering strategy, which makes quick response detrimental to the retailer. Second, we search for mechanisms that can resolve this conflict and restore the beneficial effect of quick response. We show that letting the manufacturer commit to wholesale prices up front is ineffective in fixing the problem. However, if the retailer can propose a take-it-or-leave-it wholesale price for the replenishment order (possibly with the replenishment quantity) once the regular wholesale price is set, then quick response leads to a win–win outcome for both firms. Managerial implications: The findings caution retailers with weak power (e.g., SMEs) when adopting quick response, especially when facing moderately high demand uncertainties. The retailer, although weak, should be aware of the retailer’s natural ability to propose replenishment terms because, otherwise, the retailer can always forgo quick response; this opens up an opportunity to design more favorable arrangements. Funding: The work of J. Chen was supported by the National Natural Science Foundation of China [Grants 72171202, 72232007]; the work of Q. Hu was supported by the National Natural Science Foundation of China [Grants 72271057, 72091211]; the work of D. Shi was supported by the National Natural Science Foundation of China [Grant 72102205] and Shenzhen Stable Support Program for Higher Education Institutions; the work of F. Zhang was supported by the National Natural Science Foundation of China [Grants 71929201, 72131004]. Supplemental Material: The online supplement is available at https://doi.org/10.1287/msom.2021.0561 .
问题定义:快速响应是一种经典的运营策略,它允许零售商在销售季节使用从早期销售中获得的信息下达快速补充订单。在制造商的批发价格是外生给定的情况下,快速响应的效益在文献中得到了广泛的研究。本文以新兴中小企业时装品牌的实践为背景,重新探讨了当制造商可以策略性地设定其批发价格时,零售商快速反应的价值。方法/结果:我们建立了一个由一个制造商和一个零售商组成的博弈论模型。与传统的快速响应设置不同,制造商可以动态调整常规订单和补货订单的批发价格。首先,我们调查快速响应是否以及何时仍然有利于零售商。我们发现,在需求不确定性较低或显著较高的情况下,企业拥有共同的优先订购策略,快速响应对零售商和供应链都有利。但在中等需求不确定性条件下,零售商偏好的订货策略与制造商的利益存在冲突;因此,制造商会设定批发价格来对抗零售商的订购策略,这使得快速反应对零售商不利。其次,我们寻找能够解决这一冲突的机制,并恢复快速反应的有益效果。我们表明,让制造商预先承诺批发价格对解决问题是无效的。然而,如果零售商能够在常规批发价格确定后,对补货订单(可能包括补货数量)提出一个接受或放弃的批发价格,那么快速响应将为两家公司带来双赢的结果。管理启示:研究结果提醒实力较弱的零售商(如中小企业)在采用快速反应时,特别是在面临中等高需求不确定性时。零售商虽然弱小,但应该意识到零售商提出补货条件的天然能力,否则,零售商总是可以放弃快速反应;这为设计更有利的安排提供了机会。资金:j .陈的工作得到了国家自然科学基金(拨款72171202,72171202);胡强的工作得到国家自然科学基金资助[基金资助:72271057,72091211];石博士的工作得到国家自然科学基金[no . 72102205]和深圳市高等学校稳定支持计划的支持;张峰的工作得到了国家自然科学基金资助[no . 71929201,72131004]。补充材料:在线补充材料可在https://doi.org/10.1287/msom.2021.0561上获得。
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引用次数: 0
Popularity Bias in Online Dating Platforms: Theory and Empirical Evidence 网络交友平台的人气偏差:理论与实证
3区 管理学 Q1 MANAGEMENT Pub Date : 2023-10-17 DOI: 10.1287/msom.2022.0132
Musa Eren Celdir, Soo-Haeng Cho, Elina H. Hwang
Problem definition: Generating recommendations of compatible dating partners is a challenging task for online dating platforms because uncovering users’ idiosyncratic preferences is difficult. Thus, platforms tend to recommend popular users to others more frequently than unpopular users. This paper studies such popularity bias in an online dating platform’s recommendations and its consequences for users’ likelihood of finding dating partners. Methodology/results: Motivated by the empirical evidence that a user’s chance of being recommended by the platform’s algorithm increases significantly with the user’s popularity, we study an online dating platform’s incentive that generates popularity bias by modeling the platform’s recommendations and users’ subsequent interactions in a three-stage matching game. Our analysis shows that the recommendations that maximize the platform’s revenue and those that maximize the number of successful matches between users are not necessarily at odds, even though the former leads to a higher bias against unpopular users. Unbiased recommendations result in significantly lower revenue for the platform and fewer matches when users’ implicit cost of evaluating incoming messages is low. Popular users help the platform generate more revenue and a higher number of successful matches as long as these popular users do not become “out of reach.” We validate our theoretical results by running simulations of the platform based on a machine learning–based predictive model that estimates users’ behavior. Managerial implications: Our result indicates that an online dating platform can increase revenue and users’ chances of finding dating partners simultaneously with a certain degree of bias against unpopular users. Online dating platforms can use our theoretical results to understand user behavior and our predictive model to improve their recommendation systems (e.g., by selecting a set of users leading to the highest probabilities of matching or other revenue-generating interactions). Supplemental Material: The online appendices are available at https://doi.org/10.1287/msom.2022.0132 .
问题定义:对于在线约会平台来说,推荐合适的约会对象是一项具有挑战性的任务,因为很难发现用户的特殊偏好。因此,平台倾向于更频繁地向他人推荐受欢迎的用户,而不是不受欢迎的用户。本文研究了在线约会平台推荐中的这种人气偏差及其对用户寻找约会对象可能性的影响。方法/结果:基于用户被平台算法推荐的机会随着用户的受欢迎程度显著增加的经验证据,我们通过对平台推荐和用户随后在三阶段匹配游戏中的互动进行建模,研究了在线约会平台产生受欢迎程度偏见的动机。我们的分析表明,使平台收益最大化的推荐和使用户之间成功匹配数量最大化的推荐并不一定是不一致的,尽管前者会导致对不受欢迎的用户产生更高的偏见。当用户评估传入消息的隐性成本较低时,无偏见的推荐会导致平台的收入显著降低,匹配也会减少。热门用户可以帮助平台创造更多收益和更多成功匹配,只要这些热门用户不会变得“遥不可及”。我们通过运行基于机器学习的预测模型的平台模拟来验证我们的理论结果,该模型可以估计用户的行为。管理启示:我们的研究结果表明,在线约会平台可以增加收入和用户找到约会对象的机会,同时对不受欢迎的用户有一定程度的偏见。在线约会平台可以使用我们的理论结果来理解用户行为,并使用我们的预测模型来改进他们的推荐系统(例如,通过选择一组导致匹配概率最高或其他产生收入的交互的用户)。补充材料:在线附录可在https://doi.org/10.1287/msom.2022.0132上获得。
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引用次数: 0
Is Full Price the Full Story When Consumers Have Time and Budget Constraints? 当消费者有时间和预算限制时,全价就是全部吗?
3区 管理学 Q1 MANAGEMENT Pub Date : 2023-10-11 DOI: 10.1287/msom.2022.0357
Simin Li, Martin A. Lariviere, Achal Bassamboo
Problem definition: A canonical model in service management assumes that consumers base the purchase of a service on its full price, that is, a linear combination of the monetary price and the expected time commitment. Although analytically convenient, when this assumption holds is an unexplored question. Methodology/results: We present a model of consumers allocating their time and money between working, overhead activities that do not provide utility, one continuous leisure activity, and one discrete service. Both continuous leisure activity and discrete service increase utility. Consumers can allocate any nonnegative amount of time or money to the leisure activity. Consumption of the discrete service requires a specific amount of time and money. We examine when the decision to purchase the discrete service depends only on its full price. We show that the full-price assumption does hold in specific cases. To be precise, it depends on how consumers are paid. If consumers completely control the amount of time that they work and earn a constant wage, they base their purchase decision on the full price. If, however, they must work a fixed shift length, then the assumption fails, and the full price is not sufficient to determine the consumer’s action. This leads to systematic differences in sellers’ strategies when they serve consumers with different compensation structures. If the consumers must work longer than would be optimal if they controlled their schedule and earned the same hourly wage, that is, the consumers are overemployed shift workers, then a seller restricts sales (relative to selling to consumers who control their work hours), and the system is less congested. The reverse holds if the consumers would prefer to work longer at the offered wage; that is, the consumers are underemployed shift workers. Managerial implications: We show that sellers who fail to take prevailing compensation structures of the community they serve into consideration experience significant revenue loss. In some cases, we see losses in consumer surplus and social welfare as well. Supplemental Material: The e-companion is available at https://doi.org/10.1287/msom.2022.0357 .
问题定义:服务管理中的规范模型假设消费者购买服务的基础是其全部价格,即货币价格和预期时间承诺的线性组合。虽然在分析上很方便,但这个假设何时成立是一个尚未探索的问题。方法/结果:我们提出了一个消费者在工作、不提供效用的间接活动、一个连续的休闲活动和一个离散的服务之间分配时间和金钱的模型。连续的休闲活动和离散的服务都增加了效用。消费者可以将任何非负的时间或金钱分配到休闲活动中。离散服务的消费需要一定数量的时间和金钱。我们考察购买离散服务的决定何时仅取决于其全价。我们证明,在特定情况下,全价假设确实成立。准确地说,这取决于消费者如何获得报酬。如果消费者完全控制自己的工作时间,并且工资不变,他们就会基于全价做出购买决定。然而,如果他们必须工作一个固定的轮班长度,那么这个假设就不成立了,而且全价也不足以决定消费者的行为。这就导致了销售者在以不同的补偿结构服务消费者时,其策略的系统性差异。如果消费者必须工作更长时间,而不是控制自己的时间表并赚取相同的小时工资,也就是说,消费者是过度雇佣的轮班工人,那么卖家限制销售(相对于向控制工作时间的消费者销售),系统就不那么拥挤了。如果消费者愿意在提供的工资水平上工作更长时间,情况就会相反;也就是说,消费者是未充分就业的轮班工人。管理启示:我们表明,没有考虑到他们所服务的社区的现行薪酬结构的卖家会经历重大的收入损失。在某些情况下,我们也看到了消费者剩余和社会福利的损失。补充材料:电子伴侣可在https://doi.org/10.1287/msom.2022.0357上获得。
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引用次数: 0
Strategic Heterogeneous Customers in a Transportation Station: Information and Pricing 运输站战略异质性客户:信息与定价
3区 管理学 Q1 MANAGEMENT Pub Date : 2023-10-11 DOI: 10.1287/msom.2021.0116
Athanasia Manou, Pelin G. Canbolat, Fikri Karaesmen
Problem definition: We consider pricing of services with strategic customers who have heterogeneous delay costs motivated by transportation systems. Customers are strategic decision makers who weigh the reward from the transport service against the waiting cost for the vehicle at a transportation station. Customers arrive at the station according to a Poisson process, and the vehicle visits the station according to a renewal process. We analyze the optimal price and the equilibrium for different levels of information available to customers. Methodology/results: We represent the service system as a stochastic clearing process, heterogeneity in delay cost as a random variable, and heterogeneity in rewards as a positive affine transformation of delay cost. For each information level, we identify the equilibrium behavior of customers and solve the revenue-maximization problem based on this equilibrium. The equilibrium turns out to be unique in each case, and it is of a threshold form in the sense that for each value of the information, it is best to join either for all types of customers, only for those who are sufficiently price sensitive, only for those who are sufficiently delay sensitive, or for none. The optimal fee is also unique in nontrivial cases. This enables us to perform comparisons across different information structures. Managerial implications: The effect of heterogeneity depends highly on model parameters as well as the available information. For a fixed fee, an increase in heterogeneity has a positive overall impact on the customer population, whereas the effect on the revenue can be positive (slow service at a high fee) or negative (fast service at a low fee). Unlike with fixed fee, for the optimal fee, an increase in heterogeneity can have a negative overall effect on customers. Ignoring heterogeneity can lead to a substantial opportunity loss for the system. Funding: A. Manou was supported by AXA Research Fund. P. G. Canbolat was supported by Marie Curie Career Integration Grant from the European Union’s Seventh Framework Programme (RISK) [FP7-PEOPLE-2013-CIG, Proposal No. 618853]. Supplemental Material: The e-companion is available at https://doi.org/10.1287/msom.2021.0116 .
问题定义:我们考虑战略客户的服务定价,这些客户具有由运输系统驱动的异构延迟成本。顾客是战略决策者,他们权衡运输服务的回报与在运输站等待车辆的成本。客户按泊松流程到达站点,车辆按更新流程访问站点。我们分析了客户可获得的不同信息水平下的最优价格和均衡。方法/结果:我们将服务系统描述为一个随机清算过程,将延迟成本异质性描述为一个随机变量,将奖励异质性描述为延迟成本的正仿射变换。对于每一个信息层次,我们识别出顾客的均衡行为,并在此均衡基础上解决收益最大化问题。在每种情况下,均衡都是唯一的,并且在某种意义上,它是一个阈值形式,即对于信息的每个值,最好加入所有类型的客户,只加入那些对价格足够敏感的客户,只加入那些对延迟足够敏感的客户,或者不加入任何类型的客户。最优费用在非平凡情况下也是唯一的。这使我们能够跨不同的信息结构执行比较。管理意义:异质性的影响高度依赖于模型参数以及可用信息。对于固定费用,异质性的增加对客户群体有积极的总体影响,而对收入的影响可能是积极的(高费用的慢服务)或消极的(低费用的快速服务)。与固定费用不同,对于最优费用,异质性的增加可能对客户产生负面的总体影响。忽略异质性会导致系统失去大量的机会。资助:A. Manou由安盛研究基金资助。P. G. Canbolat得到了欧盟第七框架计划(RISK)的居里夫人职业整合基金的支持[FP7-PEOPLE-2013-CIG,提案号618853]。补充材料:电子伴侣可在https://doi.org/10.1287/msom.2021.0116上获得。
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M&som-Manufacturing & Service Operations Management
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