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Optimal Intraproject Learning 最佳项目内学习
3区 管理学 Q1 MANAGEMENT Pub Date : 2023-10-10 DOI: 10.1287/msom.2022.0159
Huan Cao, Nicholas G. Hall, Guohua Wan, Wenhui Zhao
Problem definition: Intraproject learning in project scheduling involves the use of learning among the similar tasks in a project to improve the overall performance of the project schedule. Under intraproject learning, knowledge gained from completing some tasks in a project is used to execute similar later tasks in the same project more efficiently. We provide the first model and solution algorithms to address this intraproject learning problem. Academic/practical relevance: Intraproject learning is possible when, for example, the difficulty of the tasks becomes better understood, or the efficiency of the resources used becomes better known. Hence, it is necessary to explore the potential of intraproject learning to further improve the performance of project scheduling. Because learning consumes time, firms may underinvest in intraproject learning if they do not recognize its value. Although the project scheduling literature discusses the potential value of using obtained information from learning within the same project, we formally model and optimize the use of intraproject learning in project scheduling. Methodology/results: We model the tradeoff between investing time in learning from completed tasks and achieving reduced durations for subsequent tasks to minimize the total project cost. We show that this problem is intractable. We develop a heuristic that finds near optimal solutions and a strong relaxation that allows some learning from partially completed tasks. Our computational study identifies project characteristics where intraproject learning is most worthwhile. In doing so, it motivates project managers to understand and apply intraproject learning to improve the performance of their projects. A real case is provided by a problem of the Consumer Business Group of Huawei Corporation, for which our model and algorithm provide a greater than 20% improvement in project duration. Managerial implications: We find consistent evidence that projects in general can benefit substantially from intraproject learning, and larger projects benefit more. Our computational studies provide the following insights. First, the benefit from learning varies with the features of the project network, and projects with more complex networks possess greater potential benefit from intraproject learning and deserve more attention to learning opportunities; second, noncritical tasks at an earlier project stage should be learned more extensively; and third, tasks that are more similar (or have more similar processes) to later tasks also deserve more investment in learning. Learning should also be invested more in tasks that have more successors, where knowledge gained can be used repetitively. Funding: This work was supported by the National Natural Science Foundation of China [Grant 71732003 to N. G. Hall and Grants 72131010 and 72232001 to W. Zhao], the Shanghai Subject Chief Scientist Program [Grant 16XD1401700 to G. Wan], and the Program for Professor of Speci
问题定义:项目调度中的项目内学习涉及在项目中类似任务之间使用学习来改进项目进度的整体性能。在项目内学习中,通过完成项目中的某些任务获得的知识用于更有效地执行同一项目中类似的后续任务。我们提供了第一个模型和解决算法来解决这个项目内部学习问题。学术/实践相关性:项目内部学习是可能的,例如,当任务的难度得到更好的理解,或者使用资源的效率得到更好的了解。因此,有必要探索项目内学习的潜力,以进一步提高项目调度的绩效。因为学习需要时间,如果公司没有认识到项目内部学习的价值,他们可能会在项目内部学习上投资不足。尽管项目调度文献讨论了在同一项目中使用从学习中获得的信息的潜在价值,但我们正式建模并优化了项目内学习在项目调度中的使用。方法/结果:我们在投入时间学习完成的任务和减少后续任务的持续时间之间进行权衡,以最小化项目总成本。我们表明这个问题是难以解决的。我们开发了一种启发式方法,它可以找到接近最优的解决方案,并且可以从部分完成的任务中学习一些东西。我们的计算研究确定了项目特征,其中项目内部学习是最值得的。在这样做的过程中,它激励项目经理理解并应用项目内部学习来改进他们的项目绩效。以华为公司消费者业务部的一个实际案例为例,我们的模型和算法使项目工期提高了20%以上。管理意义:我们发现一致的证据表明,项目通常可以从项目内部学习中获益,并且更大的项目受益更多。我们的计算研究提供了以下见解。首先,学习的收益随项目网络的特征而变化,网络越复杂的项目从项目内部学习中获得的潜在收益越大,应该更加重视学习机会;其次,在项目早期阶段的非关键任务应该更广泛地学习;第三,与后面的任务更相似(或有更相似的过程)的任务也值得更多的学习投入。学习还应该更多地投入到有更多后继者的任务中,在这些任务中,获得的知识可以重复使用。基金资助:国家自然科学基金项目[no . 71732003 to n.g. Hall, no . 72131010和no . 72232001 to W. Zhao];上海市学科首席科学家项目[no . 16XD1401700 to G. Wan];上海高等学校特聘教授(东方学者)项目[no . TP2022019 to W. Zhao]。补充材料:在线附录可在https://doi.org/10.1287/msom.2022.0159上获得。
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引用次数: 0
Shared Service Delivery Can Increase Client Engagement: A Study of Shared Medical Appointments 共享服务交付可以增加客户参与:共享医疗预约的研究
3区 管理学 Q1 MANAGEMENT Pub Date : 2023-09-29 DOI: 10.1287/msom.2021.0012
Ryan W. Buell, Kamalini Ramdas, Nazlı Sönmez, Kavitha Srinivasan, Rengaraj Venkatesh
Problem definition: Clients and service providers alike often consider one-on-one service delivery to be ideal, assuming, perhaps unquestioningly, that devoting individualized attention best improves client outcomes. In contrast, in shared service delivery, clients are served in batches and the dynamics of group interaction could lead to increased client engagement, which could improve outcomes. However, the loss of privacy and personal connection might undermine engagement. The engagement dynamics in one-on-one and shared delivery models have not been rigorously studied. To the extent that shared delivery may result in comparable or better engagement than one-on-one delivery, service providers in a broad array of contexts may be able to create more value for clients by delivering service in batches. Methodology/results: We conducted a randomized controlled trial with 1,000 patients who were undergoing glaucoma treatment over a three-year period at a large eye hospital. Using verbatim and behavioral transcripts from more than 20,000 minutes of video recorded during our trial, we examine how shared medical appointments (SMAs), in which patients are served in batches, impact engagement. On average, a patient who experienced SMAs asked 33.3% more questions per minute and made 8.6% more nonquestion comments per minute. Because there were multiple patients in an SMA, this increase in engagement at the individual patient level resulted in patients hearing far more comments in the group setting. Patients in SMAs also exhibited higher levels of nonverbal engagement across a wide array of measures (attentiveness, positivity, head wobbling, or “thalai aattam” in Tamil: a South Indian gesture to signal agreement or understanding, eye contact, and end-of-appointment happiness), relative to patients who attended one-on-one appointments. Managerial implications: These results shed light on the potential for shared service delivery models to increase client engagement and thus enhance service performance. Funding: This work was supported by the Wheeler Institute at London Business School (WIBAD Ramdas_Sonmez CFP19), the Institute of Entrepreneurship and Private Capital at London Business School (IIE_3432_2019), Aravind Eye Hospital, and Harvard Business School. Supplemental Material: The online appendix is available at https://doi.org/10.1287/msom.2021.0012 .
问题定义:客户和服务提供者通常都认为一对一的服务交付是理想的,假设(也许毫无疑问)投入个性化的关注最能提高客户的结果。相比之下,在共享服务交付中,客户是分批服务的,群体互动的动态可能会增加客户参与度,从而改善结果。然而,失去隐私和人际关系可能会削弱用户粘性。一对一和共享交付模式的参与动态还没有得到严格的研究。在某种程度上,共享交付可能会产生与一对一交付相当或更好的参与,在广泛的环境中,服务提供商可能能够通过批量交付服务为客户创造更多价值。方法/结果:我们对一家大型眼科医院接受青光眼治疗的1000名患者进行了一项随机对照试验,为期三年。使用试验期间录制的超过20,000分钟视频的逐字记录和行为记录,我们研究了分批为患者提供服务的共享医疗预约(sma)如何影响参与度。平均而言,经历过sma的患者每分钟多问33.3%的问题,每分钟多做8.6%的非问题评论。由于SMA中有多名患者,个体患者参与度的增加导致患者在小组环境中听到更多的评论。与参加一对一预约的患者相比,参加sma的患者在一系列广泛的测量中(注意力、积极性、头部摇摆或泰米尔语中的“thalai aattam”:一种表示同意或理解的南印度手势、眼神交流和预约结束时的快乐)也表现出更高水平的非语言参与。管理意义:这些结果揭示了共享服务交付模式的潜力,以增加客户参与度,从而提高服务绩效。本研究得到了伦敦商学院惠勒研究所(WIBAD Ramdas_Sonmez CFP19)、伦敦商学院创业与私人资本研究所(IIE_3432_2019)、Aravind眼科医院和哈佛商学院的支持。补充材料:在线附录可在https://doi.org/10.1287/msom.2021.0012上获得。
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引用次数: 1
Buffer Times Between Scheduled Events in Resource Assignment Problem: A Conflict-Robust Perspective 资源分配问题中调度事件间的缓冲时间:冲突鲁棒性视角
3区 管理学 Q1 MANAGEMENT Pub Date : 2023-09-26 DOI: 10.1287/msom.2022.0572
Jinjia Huang, Chung-Piaw Teo, Fan Wang, Zhou Xu
Problem definition: In many resource scheduling problems for services with scheduled starting and completion times (e.g., airport gate assignment), a common approach is to maintain appropriate buffer between successive services assigned to a common resource. With a large buffer, the chances of a “crossing” (i.e., a flight arriving later than the succeeding one at the gate) will be significantly reduced. This approach is often preferred over more sophisticated stochastic mixed-integer programming methods that track the arrival of all the flights to infer the number of “conflicts” (i.e., a flight arriving at a time when the assigned gate becomes unavailable). We provide a theoretical explanation, from the perspective of robust optimization for the good performance of the buffering approach in minimizing not only the number of crossings but also the number of conflicts in the operations. Methodology/results: We show that the buffering method inherently minimizes the worst-case number of “conflicts” under both robust and distributionally robust optimization models using down-monotone uncertainty sets. Interestingly, under down-monotone properties, the worst-case number of crossings is identical to the worst-case number of conflicts. Using this equivalence, we demonstrate how feature information from flight and historical delay information can be used to enhance the effectiveness of the buffering method. Managerial implications: The paper provides the first theoretical justification on the use of buffering method to control for the number of conflicts in resource assignment problem. Funding: This work was supported by the 2019 Academic Research Fund Tier 3 of the Ministry of Education-Singapore [Grant MOE-2019-T3-1-010] and the Research Grants Council of Hong Kong SAR, China [Grant PolyU 152240/17E]. Supplemental Material: The online appendix is available at https://doi.org/10.1287/msom.2022.0572 .
问题定义:在许多具有预定开始和完成时间的服务的资源调度问题中(例如,机场登机口分配),一种常见的方法是在分配给公共资源的连续服务之间保持适当的缓冲区。有了较大的缓冲,“穿越”的机会(即一个航班比后面的航班晚到达登机口)将大大减少。这种方法通常比更复杂的随机混合整数规划方法更受欢迎,后者跟踪所有航班的到达,以推断“冲突”的数量(即,当指定的登机口不可用时,航班到达)。我们从稳健优化的角度对缓冲方法的良好性能进行了理论解释,缓冲方法不仅可以最小化交叉次数,还可以最小化操作中的冲突次数。方法/结果:我们表明缓冲方法固有地最小化了在鲁棒和分布鲁棒优化模型下使用下单调不确定性集的最坏情况下的“冲突”数量。有趣的是,在下单调性下,最坏情况下的交叉次数与最坏情况下的冲突次数相同。利用这种等价性,我们演示了如何使用来自航班和历史延误信息的特征信息来增强缓冲方法的有效性。管理意义:本文首次提供了在资源分配问题中使用缓冲方法来控制冲突数量的理论依据。本研究由新加坡教育部2019年度学术研究基金第三级资助[Grant MOE-2019-T3-1-010]和中国香港特别行政区研究资助局[Grant PolyU 152240/17E]资助。补充材料:在线附录可在https://doi.org/10.1287/msom.2022.0572上获得。
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引用次数: 0
The Driver-Aide Problem: Coordinated Logistics for Last-Mile Delivery 驾驶员辅助问题:最后一英里配送的协调物流
3区 管理学 Q1 MANAGEMENT Pub Date : 2023-09-25 DOI: 10.1287/msom.2022.0211
S. Raghavan, Rui Zhang
Problem definition: Last-mile delivery is a critical component of logistics networks, accounting for approximately 30%–35% of costs. As delivery volumes have increased, truck route times have become unsustainably long. To address this issue, many logistics companies, including FedEx and UPS, have resorted to using a “driver aide” to assist with deliveries. The aide can assist the driver in two ways. As a “jumper,” the aide works with the driver in preparing and delivering packages, thus reducing the service time at a given stop. As a “helper,” the aide can independently work at a location delivering packages, and the driver can leave to deliver packages at other locations and then return. Given a set of delivery locations, travel times, service times, jumper’s savings, and helper’s service times, the goal is to determine both the delivery route and the most effective way to use the aide (e.g., sometimes as a jumper and sometimes as a helper) to minimize the total routing time. Methodology/results: We model this problem as an integer program with an exponential number of variables and an exponential number of constraints and propose a branch-cut-and-price approach for solving it. Our computational experiments are based on simulated instances built on real-world data provided by an industrial partner and a data set released by Amazon. The instances based on the Amazon data set show that this novel operation can lead to, on average, a 35.8% reduction in routing time and 22.0% in cost savings. More importantly, our results characterize the conditions under which this novel operation mode can lead to significant savings in terms of both the routing time and cost. Managerial implications: Our computational results show that the driver aide with both jumper and helper modes is most effective when there are denser service regions and when the truck’s speed is higher (≥10 miles per hour). Coupled with an economic analysis, we come up with rules of thumb (that have close to 100% accuracy) to predict whether to use the aide and in which mode. Empirically, we find that the service delivery routes with greater than 50% of the time devoted to delivery (as opposed to driving) are the ones that provide the greatest benefit. These routes are characterized by a high density of delivery locations. Supplemental Material: The e-companion is available at https://doi.org/10.1287/msom.2022.0211 .
问题定义:最后一英里交付是物流网络的关键组成部分,约占成本的30%-35%。随着运输量的增加,卡车路线的时间变得不可持续地长。为了解决这个问题,包括联邦快递(FedEx)和联合包裹(UPS)在内的许多物流公司都采用了“司机助手”来协助送货。助手可以通过两种方式帮助司机。作为“跳线员”,助手与司机一起准备和递送包裹,从而减少在给定站点的服务时间。作为一个“助手”,助手可以独立地在一个地点递送包裹,而司机可以离开到其他地点递送包裹,然后返回。给定一组交付地点、旅行时间、服务时间、跳线者节省的费用和助手的服务时间,目标是确定交付路线和使用助手(例如,有时作为跳线者,有时作为助手)的最有效方式,以最小化总路由时间。方法/结果:我们将此问题建模为具有指数变量数量和指数约束数量的整数程序,并提出分支削减和价格方法来解决它。我们的计算实验是基于一个工业合作伙伴提供的真实世界数据和亚马逊发布的数据集建立的模拟实例。基于Amazon数据集的实例表明,这种新颖的操作平均可以减少35.8%的路由时间,节省22.0%的成本。更重要的是,我们的结果描述了这种新型操作模式可以显著节省路由时间和成本的条件。管理意义:我们的计算结果表明,当服务区域更密集,卡车速度更高(≥10英里/小时)时,具有跳线和辅助模式的驾驶员辅助最有效。结合经济分析,我们提出了经验法则(接近100%的准确性)来预测是否使用助手以及以哪种模式使用。根据经验,我们发现,超过50%的时间用于交付(相对于驾驶)的服务交付路线是提供最大效益的路线。这些路线的特点是交货地点密度高。补充材料:电子伴侣可在https://doi.org/10.1287/msom.2022.0211上获得。
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引用次数: 1
On the Interplay of Production Flexibility, Capital Structure, and Investment Timing 论生产柔性、资本结构和投资时机的相互作用
3区 管理学 Q1 MANAGEMENT Pub Date : 2023-09-25 DOI: 10.1287/msom.2022.0213
Guoming Lai, Peter Ritchken, Qi Wu
Problem definition: Modern technologies have made it viable for firms to lower the costs of switching on and off production in response to market changes. In this paper, we explore how production start–stop flexibility impacts joint operating policies, financing, and investment timing decisions. Methodology/results: We develop a continuous-time, optimal stopping model in which equity holders of the firm make operational decisions regarding pausing and restarting production as well as when to default. The degree of production flexibility is measured by switching costs. On the one hand, production flexibility influences the trade-off between tax shields and default costs for the capital structure decision; on the other hand, debt levels impact the equity holders’ incentive to use flexibility by pausing and restarting operations. We find that optimal debt usage is not monotone in production flexibility. Specifically, when switching costs are in a low region, the optimal debt level decreases slowly as switching costs increase. As switching costs increase into an intermediate region, the optimal debt level decreases sharply because the firm needs to reduce its debt to ensure the equity holders maintain flexible operating policies. However, when switching costs exceed a threshold, the cost of compromising the use of debt becomes excessive, and the firm substantially increases its debt to gain the full benefit of the tax shield; in so doing, the equity holders forgo flexibility and maintain production continuously until default. This financing strategy affects the firm’s investment timing decision, which also exhibits a nonmonotone pattern. Managerial implications: When a firm optimizes the debt usage and investment timing, the incentive of utilizing flexibility embedded in the production technology by the equity holders needs to be taken into account. Our findings also reveal new benefits and guidance for the potential design of incentive contracts to mitigate agency costs. Funding: Q. Wu was supported by Weatherhead School of Management Intramural Grant [Grant IG121420-05-QXW132] for this research. Supplemental Material: The online supplement is available at https://doi.org/10.1287/msom.2022.0213 .
问题定义:现代技术使企业能够根据市场变化而降低生产开关的成本。在本文中,我们探讨了生产启停灵活性如何影响联合经营政策、融资和投资时机决策。方法/结果:我们开发了一个连续时间的最优停止模型,在该模型中,公司的股东可以就暂停和重新启动生产以及何时违约做出运营决策。生产灵活性的程度是通过转换成本来衡量的。一方面,生产灵活性影响税收盾与违约成本之间的权衡,从而影响资本结构决策;另一方面,债务水平会影响股东通过暂停和重新启动业务来使用灵活性的动机。我们发现最优债务使用在生产灵活性中不是单调的。具体而言,当切换成本处于较低区域时,最优负债水平随着切换成本的增加而缓慢下降。当转换成本增加到一个中间区域时,最优债务水平急剧下降,因为企业需要减少债务以确保股东保持灵活的经营政策。然而,当转换成本超过一个阈值时,妥协使用债务的成本变得过高,企业大幅增加债务以获得税收盾的全部好处;这样一来,股权持有者就放弃了灵活性,继续维持生产,直到违约。这种融资策略对企业投资时机决策的影响也表现出非单调模式。管理意义:当企业优化债务使用和投资时机时,需要考虑到股东利用生产技术中嵌入的灵活性的激励。我们的研究结果还揭示了新的利益和指导的潜在设计激励合同,以降低代理成本。资助:吴q .本研究获得了Weatherhead管理学院校内资助[Grant IG121420-05-QXW132]。补充材料:在线补充材料可在https://doi.org/10.1287/msom.2022.0213上获得。
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引用次数: 0
Dynamic Pricing and Capacity Optimization in Railways 铁路动态定价与运力优化
3区 管理学 Q1 MANAGEMENT Pub Date : 2023-09-25 DOI: 10.1287/msom.2022.0246
Chandrasekhar Manchiraju, Milind Dawand, Ganesh Janakiraman, Arvind Raghunathan
Problem definition: Revenue management in railways distinguishes itself from that in traditional sectors, such as airline, hotel, and fashion retail, in several important ways. (i) Capacity is substantially more flexible in the sense that changes to the capacity of a train can often be made throughout the sales horizon. Consequently, the joint optimization of prices and capacity assumes genuine importance. (ii) Capacity can only be added in discrete “chunks” (i.e., coaches). (iii) Passengers with unreserved tickets can travel in any of the multiple trains available during the day. Further, passengers in unreserved coaches are allowed to travel by standing, thus giving rise to the need to manage congestion. Motivated by our work with a major railway company in Japan, we analyze the problem of jointly optimizing pricing and capacity; this problem is more-general version of the canonical multiproduct dynamic-pricing problem. Methodology/results: Our analysis yields four asymptotically optimal policies. From the viewpoint of the pricing decisions, our policies can be classified into two types—static and dynamic. With respect to the timing of the capacity decisions, our policies are again of two types—fixed capacity and flexible capacity. We establish the convergence rates of these policies; when demand and supply are scaled by a factor [Formula: see text], the optimality gaps of the static policies scale proportional to [Formula: see text], and those of the dynamic policies scale proportional to [Formula: see text]. We illustrate the attractive performance of our policies on a test suite of instances based on real-world operations of the high-speed “Shinkansen” trains in Japan and develop associated insights. Managerial implications: Our work provides railway administrators with simple and effective policies for pricing, capacity, and congestion management. Our policies cater to different contingencies that decision makers may face in practice: the need for static or dynamic prices and for fixed or flexible capacity. Supplemental Material: The online appendix is available at https://doi.org/10.1287/msom.2022.0246 .
问题定义:铁路行业的收入管理在几个重要方面有别于航空、酒店和时尚零售等传统行业。(i)运力灵活得多,因为列车的运力往往可以在整个销售期间改变。因此,价格和产能的联合优化具有真正的重要性。(ii)能力只能以离散的“块”(即教练)的形式增加。(iii)持无预订车票的乘客可以乘坐白天的多趟列车中的任何一趟。此外,无预留车厢的乘客可以站着出行,因此需要处理挤塞问题。以日本某大型铁路公司为例,分析了联合优化定价和运力的问题;这个问题是典型的多产品动态定价问题的更一般版本。方法/结果:我们的分析产生了四个渐近最优策略。从定价决策的角度来看,我们的定价策略可以分为静态和动态两类。在容量决策的时机上,我们的政策仍然是两种类型,即固定容量和灵活容量。我们建立了这些政策的收敛率;当需求和供给被一个因子缩放时[公式:见文],静态政策的最优性差距与[公式:见文]成正比,而动态政策的最优性差距与[公式:见文]成正比。我们在一组基于日本高速“新干线”列车实际运行情况的测试实例上说明了我们的政策具有吸引力的性能,并得出了相关的见解。管理意义:我们的工作为铁路管理者提供了简单有效的定价、运力和拥堵管理政策。我们的政策迎合决策者在实践中可能面临的不同突发情况:对静态或动态价格的需求,以及对固定或灵活产能的需求。补充材料:在线附录可在https://doi.org/10.1287/msom.2022.0246上获得。
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引用次数: 0
Effect of Guided Delegation and Information Proximity on Multitier Responsible Sourcing 指导性委托与信息接近对多层负责任采购的影响
3区 管理学 Q1 MANAGEMENT Pub Date : 2023-09-19 DOI: 10.1287/msom.2020.0446
Sammi Y. Tang, Jing-Sheng Song
Problem definition: Guided delegation, a practice in which companies provide guidelines when delegating supplier management to tier 1 firms, is a common practice in managing complex supply chains. We study the benefits and risks of this approach in a three-tier supply chain setting consisting of a buying firm, a tier 1 contract manufacturer, and tier 2 suppliers, where responsibility risk stems from the tier 2 suppliers. We analyze the buyer’s profit and the supply chain’s responsibility risk under a guided-delegation model, in which the buyer specifies an authorized tier 2 supplier for the tier 1 manufacturer as a guideline and may audit the tier 1 firm for compliance. We compare this model with a full-delegation model, in which the buyer fully delegates tier 2 supplier selection to the tier 1 firm. Methodology/results: We formulate a Stackelberg game for the buyer’s contract design problem. We show that guided delegation does not always yield its expected results of lower supply chain risk and greater buyer profit. In instances where compliance auditing is financially more attractive to the buyer than paying a premium for tier 1’s responsible sourcing, guided delegation can result in higher profit but increased risk because compliance auditing cannot completely eliminate the risk. Additionally, when tier 1 anticipates buyer audits and demands higher wholesale prices to offset potential penalties, guided delegation may lead to decreased risk but lower profit for the buyer. Our analysis shows that delegating audit responsibilities to tier 1 often does not improve the buyer’s profit, and in situations where it does, it invariably raises the supply chain risk. Managerial implications: Our research identifies the potential downsides of guided delegation, offering insight for external stakeholders on where to focus efforts to avoid these pitfalls. It suggests that the intended benefits of guided delegation can only be realized when paired with compliance auditing. Supplemental Material: The online appendix is available at https://doi.org/10.1287/msom.2020.0446 .
问题定义:指导性委托,即公司在将供应商管理委托给一级公司时提供指导方针的做法,是管理复杂供应链的常见做法。我们在一个由采购公司、一级合同制造商和二级供应商组成的三级供应链环境中研究了这种方法的收益和风险,其中责任风险源于二级供应商。我们在指导-委托模型下分析了买方的利润和供应链的责任风险,在该模型中,买方为一级制造商指定授权的二级供应商作为指导,并可能审核一级公司的合规性。我们将此模型与完全委托模型进行比较,在完全委托模型中,买方将二级供应商的选择完全委托给一级公司。方法/结果:我们为买方合同设计问题制定了一个Stackelberg博弈。我们发现,指导性授权并不总是产生预期的低供应链风险和高买方利润的结果。在合规性审计在财务上比为第一级负责任的采购支付溢价对买方更具吸引力的情况下,有指导的委托可能会带来更高的利润,但也会增加风险,因为合规性审计不能完全消除风险。此外,当一级采购商预计买家会进行审计,并要求更高的批发价格来抵消潜在的罚款时,引导授权可能会降低风险,但降低买家的利润。我们的分析表明,将审计责任委托给一级审计机构通常不会提高买方的利润,而且在这种情况下,它总是会增加供应链风险。管理启示:我们的研究确定了指导性授权的潜在缺点,为外部利益相关者提供了关于在何处集中努力以避免这些陷阱的见解。它表明,只有与遵从性审计配合使用时,才能实现指导性委托的预期好处。补充材料:在线附录可在https://doi.org/10.1287/msom.2020.0446上获得。
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引用次数: 0
Selecting Cover Images for Restaurant Reviews: AI vs. Wisdom of the Crowd 为餐厅评论选择封面图片:人工智能vs.人群智慧
3区 管理学 Q1 MANAGEMENT Pub Date : 2023-09-07 DOI: 10.1287/msom.2021.0531
Warut Khern-am-nuai, Hyunji So, Maxime C. Cohen, Yossiri Adulyasak
Problem definition: Restaurant review platforms, such as Yelp and TripAdvisor, routinely receive large numbers of photos in their review submissions. These photos provide significant value for users who seek to compare restaurants. In this context, the choice of cover images (i.e., representative photos of the restaurants) can greatly influence the level of user engagement on the platform. Unfortunately, selecting these images can be time consuming and often requires human intervention. At the same time, it is challenging to develop a systematic approach to assess the effectiveness of the selected images. Methodology/results: In this paper, we collaborate with a large review platform in Asia to investigate this problem. We discuss two image selection approaches, namely crowd-based and artificial intelligence (AI)-based systems. The AI-based system we use learns complex latent image features, which are further enhanced by transfer learning to overcome the scarcity of labeled data. We collaborate with the platform to deploy our AI-based system through a randomized field experiment to carefully compare both systems. We find that the AI-based system outperforms the crowd-based counterpart and boosts user engagement by 12.43%–16.05% on average. We then conduct empirical analyses on observational data to identify the underlying mechanisms that drive the superior performance of the AI-based system. Managerial implications: Finally, we infer from our findings that the AI-based system outperforms the crowd-based system for restaurants with (i) a longer tenure on the platform, (ii) a limited number of user-generated photos, (iii) a lower star rating, and (iv) lower user engagement during the crowd-based system. Funding: The authors acknowledge financial support from the Social Sciences and Humanities Research Council [Grant 430-2020-00106]. Supplemental Material: The online appendix is available at https://doi.org/10.1287/msom.2021.0531 .
问题定义:餐厅评论平台,如Yelp和TripAdvisor,通常会在他们提交的评论中收到大量的照片。这些照片为那些想要比较餐馆的用户提供了重要的价值。在这种情况下,封面图片(即餐厅的代表性照片)的选择可以极大地影响平台上的用户参与度。不幸的是,选择这些图像非常耗时,而且通常需要人工干预。同时,开发一种系统的方法来评估所选图像的有效性是具有挑战性的。方法/结果:在本文中,我们与亚洲的一个大型审查平台合作来调查这个问题。我们讨论了两种图像选择方法,即基于人群和基于人工智能(AI)的系统。我们使用的基于人工智能的系统学习复杂的潜在图像特征,并通过迁移学习进一步增强这些特征,以克服标记数据的稀缺性。我们与平台合作,通过随机现场实验部署基于人工智能的系统,仔细比较两种系统。我们发现,基于人工智能的系统优于基于人群的系统,平均提高了12.43%-16.05%的用户参与度。然后,我们对观测数据进行实证分析,以确定驱动基于人工智能的系统优越性能的潜在机制。管理意义:最后,我们从我们的研究结果中推断,对于(i)在平台上的使用时间较长,(ii)用户生成的照片数量有限,(iii)星级较低,以及(iv)在基于人群的系统中用户参与度较低的餐厅,基于人工智能的系统优于基于人群的系统。资助:作者感谢社会科学与人文科学研究委员会的财政支持[Grant 430-2020-00106]。补充材料:在线附录可在https://doi.org/10.1287/msom.2021.0531上获得。
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引用次数: 0
Queueing with Negative Network Effects 排队与负网络效应
3区 管理学 Q1 MANAGEMENT Pub Date : 2023-09-01 DOI: 10.1287/msom.2023.1223
Refael Hassin, Isaac Meilijson, Yael Perlman
Problem definition: In a Markovian queueing system with strategic customers, a reward is gained from completing service, and a loss is incurred while waiting to be served. The common assumption in the queueing literature is that such loss is a function of the customer’s waiting time. This paper takes a different and novel approach in that it models the customer’s loss incurred because of negative network effects while waiting with others, which increases as the exposure to others increases. Methodology: Waiting time is complemented by two innovative measures that capture negative effects on a tagged customer joining an M/M/c queue: the total number of customers the tagged customer meets and person-time exposure to these customers while waiting to be served. Threshold joining strategies inducing M/M/c/n–type queues are studied in this context. Results: The distributions of exposure size and exposure time of a customer joining the queue at a given position are analytically derived. Equilibria under conditions of no reneging are identified as threshold strategies. If the customer’s loss function is concave (such as an exponential model for the chance of infection during a pandemic), there is an equilibrium threshold strategy under which customers do not renege from the queue, even if reneging is allowed. The price of anarchy caused by lack of coordination among the individuals acting is identified. Unlike the equilibrium threshold built under the restrictive assumption that all potential customers have the same utility function, a novel safe threshold concept is introduced, a queue size at which a customer who joins the facility and stays until completing service has positive expected utility regardless of the actions of the other customers. Managerial implications: The implications of negative network effects caused by congestion in a queueing system are of interest to queue managers and, in particular, affect the optimal size of the waiting area. Safe and equilibrium thresholds are contrasted with the socially optimal threshold set by a regulator, and the safe threshold is suggested as a managerial tool to design the waiting room size. Funding: This work was supported by the Israel Science Foundation [Grants ISF 1898/21 and ISF 852/22]. Supplemental Material: The online appendix is available at https://doi.org/10.1287/msom.2023.1223 .
问题定义:在具有战略客户的马尔可夫排队系统中,完成服务会获得奖励,而等待服务会产生损失。排队文献中常见的假设是,这种损失是顾客等待时间的函数。本文采用了一种不同的新颖的方法,它模拟了客户在与他人一起等待时由于负面网络效应而产生的损失,这种损失随着与他人接触的增加而增加。方法:等待时间由两项创新措施补充,这两项措施捕捉了对加入M/M/c队列的标记客户的负面影响:标记客户遇到的客户总数以及在等待服务时与这些客户接触的个人时间。在此背景下,研究了诱导M/M/c/n型队列的阈值连接策略。结果:解析导出了在给定位置排队的顾客的暴露量和暴露时间的分布。无违约条件下的均衡被称为阈值策略。如果顾客的损失函数是凹形的(例如流行病期间感染几率的指数模型),则存在一个均衡阈值策略,在该策略下,即使允许顾客插队,顾客也不会插队。确定了由于个人行为之间缺乏协调而造成的无政府状态的代价。与所有潜在客户都具有相同效用函数的限制性假设下建立的均衡阈值不同,引入了一种新的安全阈值概念,即无论其他客户的行为如何,加入设施并待到完成服务的客户都具有正期望效用的队列大小。管理影响:排队系统中拥塞引起的负面网络效应的影响是队列管理人员感兴趣的,特别是影响等待区域的最佳大小。将安全阈值和均衡阈值与监管者设定的社会最优阈值进行了对比,并建议将安全阈值作为设计候车室大小的管理工具。本研究由以色列科学基金会资助[赠款ISF 1898/21和ISF 852/22]。补充材料:在线附录可在https://doi.org/10.1287/msom.2023.1223上获得。
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引用次数: 0
Managing Operations of a Hog Farm Facing Volatile Markets: Inventory and Selling Strategies 面对波动市场的养猪场运营管理:库存和销售策略
3区 管理学 Q1 MANAGEMENT Pub Date : 2023-09-01 DOI: 10.1287/msom.2023.1216
Panos Kouvelis, Ye Liu, Yunzhe Qiu, Danko Turcic
Problem definition: We study a dynamic finishing-stage planning problem of a pork producer who at the beginning of each week gets to see how many market-ready hogs she has available for sale and the current market prices. Then, she must decide which hogs to sell to a meatpacker and on the open market and which hogs to hold until the following week. The farmer is contracted to deliver a fixed quantity of hogs to the meatpacker each week priced according to a contractually predetermined market index. If the farmer underdelivers to the meatpacker, she pays a contractually predetermined unit penalty also linked to a market index. Biosecurity protocols prevent the farmer from buying hogs on the open market and selling them to the meatpacker. The farmer can, however, use the open market to sell hogs for prevailing market prices. Methodology/Results: We treat the problem as a dynamic, multiitem, nonstationary inventory problem with multiple sources of uncertainty. The optimal policy is a threshold policy with multiple price-dependent thresholds. The computational complexity required to evaluate the thresholds is the biggest impediment to using the optimal policy as a decision-support tool. So, we utilize an approximate dynamic programming approach that exploits the optimal policy structure and produces a sharp heuristic that is easy to implement. Managerial implications: Numerical experiments calibrated to a pork producer’s data reveal that the optimal policy with the heuristically estimated thresholds substantially improves the existing practice (around 25% on average). The success of the proposed model is attributed to recognizing the value of holding underweight hogs and effectively hedging supply uncertainty and future prices—an insight missed in the planning actions of the current practice. Supplemental Material: The online appendix is available at https://doi.org/10.1287/msom.2023.1216 .
问题定义:我们研究了一个猪肉生产商的动态屠宰阶段计划问题,该生产商在每周开始时可以看到她有多少可供销售的猪和当前的市场价格。然后,她必须决定将哪些猪卖给肉类加工厂并在公开市场上出售,哪些猪保留到下一周。根据合同规定,农民每周向肉类加工厂交付固定数量的生猪,价格根据合同规定的市场指数确定。如果农民向肉类加工商交付的货物不足,她将支付合同规定的单位罚款,该罚款也与市场指数挂钩。生物安全协议禁止农民在公开市场上购买生猪并将其出售给肉类加工厂。然而,农民可以利用公开市场以现行市场价格出售生猪。方法/结果:我们将该问题视为具有多个不确定性来源的动态、多项目、非平稳库存问题。最优策略是具有多个价格相关阈值的阈值策略。评估阈值所需的计算复杂性是使用最优策略作为决策支持工具的最大障碍。因此,我们利用近似动态规划方法,利用最优策略结构并产生易于实现的尖锐启发式。管理意义:根据猪肉生产商的数据校准的数值实验表明,启发式估计阈值的最优政策大大改善了现有的做法(平均约25%)。该模型的成功归功于认识到持有低重量生猪的价值,并有效地对冲了供应不确定性和未来价格——这是当前实践中规划行动中遗漏的洞察力。补充材料:在线附录可在https://doi.org/10.1287/msom.2023.1216上获得。
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引用次数: 0
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M&som-Manufacturing & Service Operations Management
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