Objective: Assess exposure to advertising for food, beverages, and alcohol on Spanish-language television in the US.
Methods: Exposure was estimated using cross-sectional ratings data for 2022 from The Nielsen Company. Food and beverage products were coded for recommended nutrients to limit (saturated fat, trans fat, added sugars, and sodium) according to Interagency Working Group guidelines for advertising to children.
Results: Hispanic audiences aged 2-5, 6-11, 12-17, and ≥ 18 years saw 488, 334, 345, and 1,152 food-related advertisements per year, respectively, on Spanish-language television. Almost three-quarters (72%) of food and beverage advertisements seen by children aged 2-5 and 6-11 years were high in nutrients to limit. Hispanic audiences aged 2-17 years saw 62-83 alcohol advertisements per year, whereas those aged ≥ 18 years saw 194.
Conclusions and implications: This study finds substantial food-related and alcohol advertising exposure on Spanish-language television, including among children and adolescents, suggesting a potential role for government policies.
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