Pub Date : 2024-03-05DOI: 10.47191/ijcsrr/v7-i3-05
Shubha Singh Parihar, P. Verma, C. Tiwari
We have analyzed magnetic cloud related geomagnetic storms detected during the period of solar cycle 23 and 24 with disturbances in solar wind plasma parameters. We have observed that all the MC related geomagnetic storms are accompanying with disturbances in solar wind plasma parameters. The magnitude of magnetic cloud related geomagnetic storms is soundly correlated with peak disturbances values of solar wind plasma parameters solar wind plasma velocity (SWPV), solar wind plasma density (SWPD), solar wind plasma temperature (SWPT), interplanetary magnetic fields (IMFB) and southward component of interplanetary magnetic fields (IMFBz). Large positive correlation with correlation coefficient 0.60 have found between magnitude of MC related GMS and peak value of related disturbances in IMFB and 0.67 between magnitude of MC related geomagnetic storms and peak value of associated disturbances in IMFBz. Additionally positive correlations with correlation coefficient 0.54 have been found between magnitude of MC related GMS and peak value of associated disturbances in solar wind plasma temperature ,0.40 between magnitude of MC related GMS and peak value of associated disturbances in solar wind plasma velocity, 0.27 between magnitude of MC related geomagnetic storms and peak value of disturbances in soar wind plasma density.
我们分析了太阳周期 23 和 24 期间探测到的与磁云有关的地磁暴以及太阳风等离子体参数的扰动。我们发现，所有与磁云相关的地磁暴都伴随着太阳风等离子体参数的扰动。与磁云相关的地磁暴的大小与太阳风等离子体参数太阳风等离子体速度（SWPV）、太阳风等离子体密度（SWPD）、太阳风等离子体温度（SWPT）、行星际磁场（IMFB）和行星际磁场南向分量（IMFBz）的扰动峰值密切相关。与 MC 有关的地磁暴的大小与行星际磁场的相关扰动的峰值之间存在很大的正相关性，相关系数为 0.60；与 MC 有关的地磁暴的大小与 IMFBz 的相关扰动的峰值之间存在 0.67 的正相关性。此外，在太阳风等离子体温度中，与 MC 有关的 GMS 的大小与相关扰动的峰值之间呈正相关（相关系数为 0.54）；在太阳风等离子体速度中，与 MC 有关的 GMS 的大小与相关扰动的峰值之间呈正相关（相关系数为 0.40）；在太阳风等离子体密度中，与 MC 有关的地磁暴的大小与相关扰动的峰值之间呈正相关（相关系数为 0.27）。
{"title":"Solar Wind Plasma Parameters in Relation with Good Quality Magnetic Cloud Related Geomagnetic Storms","authors":"Shubha Singh Parihar, P. Verma, C. Tiwari","doi":"10.47191/ijcsrr/v7-i3-05","DOIUrl":"https://doi.org/10.47191/ijcsrr/v7-i3-05","url":null,"abstract":"We have analyzed magnetic cloud related geomagnetic storms detected during the period of solar cycle 23 and 24 with disturbances in solar wind plasma parameters. We have observed that all the MC related geomagnetic storms are accompanying with disturbances in solar wind plasma parameters. The magnitude of magnetic cloud related geomagnetic storms is soundly correlated with peak disturbances values of solar wind plasma parameters solar wind plasma velocity (SWPV), solar wind plasma density (SWPD), solar wind plasma temperature (SWPT), interplanetary magnetic fields (IMFB) and southward component of interplanetary magnetic fields (IMFBz). Large positive correlation with correlation coefficient 0.60 have found between magnitude of MC related GMS and peak value of related disturbances in IMFB and 0.67 between magnitude of MC related geomagnetic storms and peak value of associated disturbances in IMFBz. Additionally positive correlations with correlation coefficient 0.54 have been found between magnitude of MC related GMS and peak value of associated disturbances in solar wind plasma temperature ,0.40 between magnitude of MC related GMS and peak value of associated disturbances in solar wind plasma velocity, 0.27 between magnitude of MC related geomagnetic storms and peak value of disturbances in soar wind plasma density.","PeriodicalId":503135,"journal":{"name":"International Journal of Current Science Research and Review","volume":"227 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140265285","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-05DOI: 10.47191/ijcsrr/v7-i3-06
Janet Emily Mutebe, W. Pallangyo, Miraji Kitigwa
The relationship between devolution and service delivery has been a matter of inquiry for the past three decades. This paper aimed to examine the impact of Central Government financial allocation on the quality of delivery of maternal healthcare services in Kampala City, Uganda. To achieve this, a case study design incorporating both qualitative and quantitative methods was employed. Data collection involved the use of questionnaires and interviews conducted among healthcare professionals, KCCA (Kampala Capital City Authority) staff, and mothers receiving maternal healthcare at selected public health centers. The gathered data underwent both qualitative and quantitative analyses using measures of central tendency such as mean, standard deviation, correlation, and regression analysis. The results of regression analysis indicated that Central Government financial allocation had a significant influence on the provision of quality maternal healthcare. In light of these findings, it is recommended that steps be taken to enhance Central Government financial allocation. Additionally, the administration of KCCA should consider implementing anti-corruption measures as part of their best practices. Furthermore, healthcare center leadership and KCCA leadership should prioritize effective planning, good governance, and transparency in their financial expenditure and operations.
{"title":"The Effects of Central Government Financial Allocation on the Provision of Quality Maternal Health Care in Kampala City","authors":"Janet Emily Mutebe, W. Pallangyo, Miraji Kitigwa","doi":"10.47191/ijcsrr/v7-i3-06","DOIUrl":"https://doi.org/10.47191/ijcsrr/v7-i3-06","url":null,"abstract":"The relationship between devolution and service delivery has been a matter of inquiry for the past three decades. This paper aimed to examine the impact of Central Government financial allocation on the quality of delivery of maternal healthcare services in Kampala City, Uganda. To achieve this, a case study design incorporating both qualitative and quantitative methods was employed. Data collection involved the use of questionnaires and interviews conducted among healthcare professionals, KCCA (Kampala Capital City Authority) staff, and mothers receiving maternal healthcare at selected public health centers. The gathered data underwent both qualitative and quantitative analyses using measures of central tendency such as mean, standard deviation, correlation, and regression analysis. The results of regression analysis indicated that Central Government financial allocation had a significant influence on the provision of quality maternal healthcare. In light of these findings, it is recommended that steps be taken to enhance Central Government financial allocation. Additionally, the administration of KCCA should consider implementing anti-corruption measures as part of their best practices. Furthermore, healthcare center leadership and KCCA leadership should prioritize effective planning, good governance, and transparency in their financial expenditure and operations.","PeriodicalId":503135,"journal":{"name":"International Journal of Current Science Research and Review","volume":"121 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140079409","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-04DOI: 10.47191/ijcsrr/v7-i3-04
Dina Marliana, Priyo Sugeng Winarto, Rizki Prafitri
Pesantren Manajer Tholabie is Islamic boarding schools in Indonesia that has business units in the field of animal husbandry, the business of quail farming. The quail farming business in boarding school is expected to has a good economic impact and social impact on students and boarding school management. The purpose of this study was to formulate a development strategy for quail farming in boarding school starting in 2022. The method used was descriptive quantitative using SWOT analysis as data analysis. The results of this study show that the quail farming business has a significant impact on the boarding school, such as increasing cash income, providing education and additional skills for students, and adding community and stakeholder relations for the boarding school. The right strategy to develop the quail farming business is a collaboration of SWOT (Strengths-Weakness-Opportunities-Threats) strategies, which is using strengths and taking advantage of opportunities to minimize threats and improve weaknesses.
{"title":"The Development Strategy of Quail Farming Business in Pesantren Manajer Tholabie, Indonesia","authors":"Dina Marliana, Priyo Sugeng Winarto, Rizki Prafitri","doi":"10.47191/ijcsrr/v7-i3-04","DOIUrl":"https://doi.org/10.47191/ijcsrr/v7-i3-04","url":null,"abstract":"Pesantren Manajer Tholabie is Islamic boarding schools in Indonesia that has business units in the field of animal husbandry, the business of quail farming. The quail farming business in boarding school is expected to has a good economic impact and social impact on students and boarding school management. The purpose of this study was to formulate a development strategy for quail farming in boarding school starting in 2022. The method used was descriptive quantitative using SWOT analysis as data analysis. The results of this study show that the quail farming business has a significant impact on the boarding school, such as increasing cash income, providing education and additional skills for students, and adding community and stakeholder relations for the boarding school. The right strategy to develop the quail farming business is a collaboration of SWOT (Strengths-Weakness-Opportunities-Threats) strategies, which is using strengths and taking advantage of opportunities to minimize threats and improve weaknesses.","PeriodicalId":503135,"journal":{"name":"International Journal of Current Science Research and Review","volume":"32 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140080517","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-15DOI: 10.47191/ijcsrr/v7-i2-37
Nadya Andhany, Neneng Nurlaela Arief
In today’s world, solid employer branding is important for any company or organization. Ambler & Barrow (1996) defined employer branding as the process of building and promoting a company’s reputation as an employer. Ilyas et al. (2020) stated that employer branding has a strong positive relationship with employee loyalty and the extent to which employees are committed to their organization and its goals. When a business goes through a merger, employee loyalty becomes an important factor in ensuring the company’s productivity, which is something that PT Pelindo Terminal Petikemas and some other Indonesian State-Owned Enterprises have gone through in recent years. The primary research objective of this study is to identify the specific aspects of employer branding that can be prioritized by PT Pelindo Terminal Petikemas to enhance employee loyalty. The methodology used is primarily quantitative research with correlational analysis as the statistical model, however, additional qualitative data was also collected and analyzed. The primary data were acquired through an online questionnaire given to the employees of PT Pelindo Terminal Petikemas. This study concludes that employer branding and employee loyalty have a strong positive significant correlation. Furthermore, it was also found that the employer branding dimensions with the strongest correlation with employee loyalty are organizational culture, ethics and corporate social responsibility, and diversity. PT Pelindo Terminal Petikemas can focus on improving the organizational culture, ethics and corporate social responsibility, and diversity aspects of employer branding to improve employee loyalty. The research also provides actionable solutions for PT Pelindo Terminal Petikemas to further strengthen its employer branding and improve employee loyalty.
{"title":"Employer Branding to Improve Employee Loyalty after a Business Merger in PT Pelindo Terminal Petikemas","authors":"Nadya Andhany, Neneng Nurlaela Arief","doi":"10.47191/ijcsrr/v7-i2-37","DOIUrl":"https://doi.org/10.47191/ijcsrr/v7-i2-37","url":null,"abstract":"In today’s world, solid employer branding is important for any company or organization. Ambler & Barrow (1996) defined employer branding as the process of building and promoting a company’s reputation as an employer. Ilyas et al. (2020) stated that employer branding has a strong positive relationship with employee loyalty and the extent to which employees are committed to their organization and its goals. When a business goes through a merger, employee loyalty becomes an important factor in ensuring the company’s productivity, which is something that PT Pelindo Terminal Petikemas and some other Indonesian State-Owned Enterprises have gone through in recent years. The primary research objective of this study is to identify the specific aspects of employer branding that can be prioritized by PT Pelindo Terminal Petikemas to enhance employee loyalty. The methodology used is primarily quantitative research with correlational analysis as the statistical model, however, additional qualitative data was also collected and analyzed. The primary data were acquired through an online questionnaire given to the employees of PT Pelindo Terminal Petikemas. This study concludes that employer branding and employee loyalty have a strong positive significant correlation. Furthermore, it was also found that the employer branding dimensions with the strongest correlation with employee loyalty are organizational culture, ethics and corporate social responsibility, and diversity. PT Pelindo Terminal Petikemas can focus on improving the organizational culture, ethics and corporate social responsibility, and diversity aspects of employer branding to improve employee loyalty. The research also provides actionable solutions for PT Pelindo Terminal Petikemas to further strengthen its employer branding and improve employee loyalty.","PeriodicalId":503135,"journal":{"name":"International Journal of Current Science Research and Review","volume":"14 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139776583","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-15DOI: 10.47191/ijcsrr/v7-i2-36
Muhammad Farhan Chairahman, Astri Ghina
Stakeholder analysis in an ecosystem is important for managers to planning the most efficient strategic steps for their organization. On the other hand, there is lack of research that mapping the significance of actors inside the ecosystem of an industry. This study attempts to utilize the network analysis as a method to examine the significance of stakeholders. We demonstrate the usage and effectiveness of this method in the rooftop solar power plant ecosystem industry in Indonesia. This study used a qualitative research methodology. Data were obtained through in-depth interviews with stakeholders who formed the industry. The result of this study are Indonesia’s rooftop solar power plant ecosystem map and power-interest grid of the stakeholders.
{"title":"The Significance of Stakeholders in the Rooftop Solar Power Plant Ecosystem Industry in Indonesia","authors":"Muhammad Farhan Chairahman, Astri Ghina","doi":"10.47191/ijcsrr/v7-i2-36","DOIUrl":"https://doi.org/10.47191/ijcsrr/v7-i2-36","url":null,"abstract":"Stakeholder analysis in an ecosystem is important for managers to planning the most efficient strategic steps for their organization. On the other hand, there is lack of research that mapping the significance of actors inside the ecosystem of an industry. This study attempts to utilize the network analysis as a method to examine the significance of stakeholders. We demonstrate the usage and effectiveness of this method in the rooftop solar power plant ecosystem industry in Indonesia. This study used a qualitative research methodology. Data were obtained through in-depth interviews with stakeholders who formed the industry. The result of this study are Indonesia’s rooftop solar power plant ecosystem map and power-interest grid of the stakeholders.","PeriodicalId":503135,"journal":{"name":"International Journal of Current Science Research and Review","volume":"25 13","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139776078","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-15DOI: 10.47191/ijcsrr/v7-i2-37
Nadya Andhany, Neneng Nurlaela Arief
In today’s world, solid employer branding is important for any company or organization. Ambler & Barrow (1996) defined employer branding as the process of building and promoting a company’s reputation as an employer. Ilyas et al. (2020) stated that employer branding has a strong positive relationship with employee loyalty and the extent to which employees are committed to their organization and its goals. When a business goes through a merger, employee loyalty becomes an important factor in ensuring the company’s productivity, which is something that PT Pelindo Terminal Petikemas and some other Indonesian State-Owned Enterprises have gone through in recent years. The primary research objective of this study is to identify the specific aspects of employer branding that can be prioritized by PT Pelindo Terminal Petikemas to enhance employee loyalty. The methodology used is primarily quantitative research with correlational analysis as the statistical model, however, additional qualitative data was also collected and analyzed. The primary data were acquired through an online questionnaire given to the employees of PT Pelindo Terminal Petikemas. This study concludes that employer branding and employee loyalty have a strong positive significant correlation. Furthermore, it was also found that the employer branding dimensions with the strongest correlation with employee loyalty are organizational culture, ethics and corporate social responsibility, and diversity. PT Pelindo Terminal Petikemas can focus on improving the organizational culture, ethics and corporate social responsibility, and diversity aspects of employer branding to improve employee loyalty. The research also provides actionable solutions for PT Pelindo Terminal Petikemas to further strengthen its employer branding and improve employee loyalty.
{"title":"Employer Branding to Improve Employee Loyalty after a Business Merger in PT Pelindo Terminal Petikemas","authors":"Nadya Andhany, Neneng Nurlaela Arief","doi":"10.47191/ijcsrr/v7-i2-37","DOIUrl":"https://doi.org/10.47191/ijcsrr/v7-i2-37","url":null,"abstract":"In today’s world, solid employer branding is important for any company or organization. Ambler & Barrow (1996) defined employer branding as the process of building and promoting a company’s reputation as an employer. Ilyas et al. (2020) stated that employer branding has a strong positive relationship with employee loyalty and the extent to which employees are committed to their organization and its goals. When a business goes through a merger, employee loyalty becomes an important factor in ensuring the company’s productivity, which is something that PT Pelindo Terminal Petikemas and some other Indonesian State-Owned Enterprises have gone through in recent years. The primary research objective of this study is to identify the specific aspects of employer branding that can be prioritized by PT Pelindo Terminal Petikemas to enhance employee loyalty. The methodology used is primarily quantitative research with correlational analysis as the statistical model, however, additional qualitative data was also collected and analyzed. The primary data were acquired through an online questionnaire given to the employees of PT Pelindo Terminal Petikemas. This study concludes that employer branding and employee loyalty have a strong positive significant correlation. Furthermore, it was also found that the employer branding dimensions with the strongest correlation with employee loyalty are organizational culture, ethics and corporate social responsibility, and diversity. PT Pelindo Terminal Petikemas can focus on improving the organizational culture, ethics and corporate social responsibility, and diversity aspects of employer branding to improve employee loyalty. The research also provides actionable solutions for PT Pelindo Terminal Petikemas to further strengthen its employer branding and improve employee loyalty.","PeriodicalId":503135,"journal":{"name":"International Journal of Current Science Research and Review","volume":"21 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139836352","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-15DOI: 10.47191/ijcsrr/v7-i2-36
Muhammad Farhan Chairahman, Astri Ghina
Stakeholder analysis in an ecosystem is important for managers to planning the most efficient strategic steps for their organization. On the other hand, there is lack of research that mapping the significance of actors inside the ecosystem of an industry. This study attempts to utilize the network analysis as a method to examine the significance of stakeholders. We demonstrate the usage and effectiveness of this method in the rooftop solar power plant ecosystem industry in Indonesia. This study used a qualitative research methodology. Data were obtained through in-depth interviews with stakeholders who formed the industry. The result of this study are Indonesia’s rooftop solar power plant ecosystem map and power-interest grid of the stakeholders.
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The purpose of this paper is to examine the relationship between diversity, psychosocial, and employee wellbeing as an impact of implementing flexible working arrangements during the COVID-19 period in 2022. The results revealed that diversity and psychosociality were significantly and positively related to employee wellbeing. It also revealed that age and gender were significantly and positively related to flexible working arrangements and that flexible working arrangements were significantly and positively related to psychosocial. Theoretically, this paper has contributed to the literature on flexible working arrangements, psychosocial, diversity, and well-being. Practically, the practitioners of digital companies should consider implementing flexible working arrangements to cater to the needs of their employees by providing flexible work time, remote working, or different working hours. In conclusion, this paper has revealed the importance of flexible working arrangements and diversity in employee well-being.
{"title":"Factors That Influencing Employee’s Wellbeing during Pandemic","authors":"Agnesia Candra Sulyani, Hasna Nurhasanah, Niken Larasati, Carla Hapsari, Muhammad Rizal Fadhli Wibowo","doi":"10.47191/ijcsrr/v7-i2-34","DOIUrl":"https://doi.org/10.47191/ijcsrr/v7-i2-34","url":null,"abstract":"The purpose of this paper is to examine the relationship between diversity, psychosocial, and employee wellbeing as an impact of implementing flexible working arrangements during the COVID-19 period in 2022. The results revealed that diversity and psychosociality were significantly and positively related to employee wellbeing. It also revealed that age and gender were significantly and positively related to flexible working arrangements and that flexible working arrangements were significantly and positively related to psychosocial. Theoretically, this paper has contributed to the literature on flexible working arrangements, psychosocial, diversity, and well-being. Practically, the practitioners of digital companies should consider implementing flexible working arrangements to cater to the needs of their employees by providing flexible work time, remote working, or different working hours. In conclusion, this paper has revealed the importance of flexible working arrangements and diversity in employee well-being.","PeriodicalId":503135,"journal":{"name":"International Journal of Current Science Research and Review","volume":"428 18","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139834135","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this paper is to examine the relationship between diversity, psychosocial, and employee wellbeing as an impact of implementing flexible working arrangements during the COVID-19 period in 2022. The results revealed that diversity and psychosociality were significantly and positively related to employee wellbeing. It also revealed that age and gender were significantly and positively related to flexible working arrangements and that flexible working arrangements were significantly and positively related to psychosocial. Theoretically, this paper has contributed to the literature on flexible working arrangements, psychosocial, diversity, and well-being. Practically, the practitioners of digital companies should consider implementing flexible working arrangements to cater to the needs of their employees by providing flexible work time, remote working, or different working hours. In conclusion, this paper has revealed the importance of flexible working arrangements and diversity in employee well-being.
{"title":"Factors That Influencing Employee’s Wellbeing during Pandemic","authors":"Agnesia Candra Sulyani, Hasna Nurhasanah, Niken Larasati, Carla Hapsari, Muhammad Rizal Fadhli Wibowo","doi":"10.47191/ijcsrr/v7-i2-34","DOIUrl":"https://doi.org/10.47191/ijcsrr/v7-i2-34","url":null,"abstract":"The purpose of this paper is to examine the relationship between diversity, psychosocial, and employee wellbeing as an impact of implementing flexible working arrangements during the COVID-19 period in 2022. The results revealed that diversity and psychosociality were significantly and positively related to employee wellbeing. It also revealed that age and gender were significantly and positively related to flexible working arrangements and that flexible working arrangements were significantly and positively related to psychosocial. Theoretically, this paper has contributed to the literature on flexible working arrangements, psychosocial, diversity, and well-being. Practically, the practitioners of digital companies should consider implementing flexible working arrangements to cater to the needs of their employees by providing flexible work time, remote working, or different working hours. In conclusion, this paper has revealed the importance of flexible working arrangements and diversity in employee well-being.","PeriodicalId":503135,"journal":{"name":"International Journal of Current Science Research and Review","volume":"4 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139774560","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-13DOI: 10.47191/ijcsrr/v7-i2-33
Muhamad Fadlan Rasyid, S. A. Wibowo
Karmellow is one of the popcorn snacks produced by PT Suara Matahari Trading (SUMATRA Group). Karmellow has three flavours of popcorn in 20 grams at an affordable price. Based on the research, there is a demand for snack food, especially popcorn, for consumers in Indonesia due to increasing snack food sales and the increasing global market size of popcorn snacks. However, the trendline of sales of Karmellow popcorn is declining, and the awareness of Karmellow is considered low. Therefore, this research was conducted to help Karmellow increase sales and brand awareness by creating an excellent marketing strategy. In this research, both qualitative and quantitative methods are used. In-depth interviews were conducted with the COO and employees of SUMATRA to know the internal conditions. Secondary data, such as textbooks, was also gathered to determine the external conditions. Besides this, the research also distributed online questionnaires to 252 respondents. This research results in the new segmentation, targeting, and positioning for Karmellow and a new marketing mix (4Ps), such as product, place, price, and promotion, as the proposed marketing strategy for Karmellow. It can be concluded that Karmellow has an opportunity in Indonesia but needs several marketing strategies.
{"title":"Proposed Marketing Strategy to Increase Sales Snack Food Popcorn (Case Study: Karmellow)","authors":"Muhamad Fadlan Rasyid, S. A. Wibowo","doi":"10.47191/ijcsrr/v7-i2-33","DOIUrl":"https://doi.org/10.47191/ijcsrr/v7-i2-33","url":null,"abstract":"Karmellow is one of the popcorn snacks produced by PT Suara Matahari Trading (SUMATRA Group). Karmellow has three flavours of popcorn in 20 grams at an affordable price. Based on the research, there is a demand for snack food, especially popcorn, for consumers in Indonesia due to increasing snack food sales and the increasing global market size of popcorn snacks. However, the trendline of sales of Karmellow popcorn is declining, and the awareness of Karmellow is considered low. Therefore, this research was conducted to help Karmellow increase sales and brand awareness by creating an excellent marketing strategy. In this research, both qualitative and quantitative methods are used. In-depth interviews were conducted with the COO and employees of SUMATRA to know the internal conditions. Secondary data, such as textbooks, was also gathered to determine the external conditions. Besides this, the research also distributed online questionnaires to 252 respondents. This research results in the new segmentation, targeting, and positioning for Karmellow and a new marketing mix (4Ps), such as product, place, price, and promotion, as the proposed marketing strategy for Karmellow. It can be concluded that Karmellow has an opportunity in Indonesia but needs several marketing strategies.","PeriodicalId":503135,"journal":{"name":"International Journal of Current Science Research and Review","volume":"55 15","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139839325","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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