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Proposed Marketing Strategy to Increase Sales Snack Food Popcorn (Case Study: Karmellow) 提高休闲食品爆米花销量的营销策略建议(案例研究:Karmellow)
Pub Date : 2024-02-13 DOI: 10.47191/ijcsrr/v7-i2-33
Muhamad Fadlan Rasyid, S. A. Wibowo
Karmellow is one of the popcorn snacks produced by PT Suara Matahari Trading (SUMATRA Group). Karmellow has three flavours of popcorn in 20 grams at an affordable price. Based on the research, there is a demand for snack food, especially popcorn, for consumers in Indonesia due to increasing snack food sales and the increasing global market size of popcorn snacks. However, the trendline of sales of Karmellow popcorn is declining, and the awareness of Karmellow is considered low. Therefore, this research was conducted to help Karmellow increase sales and brand awareness by creating an excellent marketing strategy. In this research, both qualitative and quantitative methods are used. In-depth interviews were conducted with the COO and employees of SUMATRA to know the internal conditions. Secondary data, such as textbooks, was also gathered to determine the external conditions. Besides this, the research also distributed online questionnaires to 252 respondents. This research results in the new segmentation, targeting, and positioning for Karmellow and a new marketing mix (4Ps), such as product, place, price, and promotion, as the proposed marketing strategy for Karmellow. It can be concluded that Karmellow has an opportunity in Indonesia but needs several marketing strategies.
Karmellow 是 PT Suara Matahari Trading(SUMATRA 集团)生产的爆米花零食之一。Karmellow 有三种口味的爆米花,每盒 20 克,价格实惠。根据研究结果,由于休闲食品销售量不断增加以及全球爆米花零食市场规模不断扩大,印尼消费者对休闲食品,尤其是爆米花有一定的需求。然而,Karmellow 爆米花的销售趋势正在下降,人们对 Karmellow 的认知度也很低。因此,本研究旨在通过制定出色的营销战略,帮助 Karmellow 提高销售额和品牌知名度。本研究采用了定性和定量两种方法。对 SUMATRA 的首席运营官和员工进行了深入访谈,以了解内部情况。还收集了教科书等二手资料,以确定外部条件。此外,研究还向 252 名受访者发放了在线问卷。这项研究为 Karmellow 提出了新的细分、目标和定位,并为 Karmellow 提出了新的营销组合(4P),如产品、地点、价格和促销。由此可以得出结论,Karmellow 在印尼拥有机遇,但需要若干营销战略。
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引用次数: 0
Measurement Tool for The Influence of Sales Promotion, Utilitarian Motive, Self Esteem Motive, and Hedonic Motive on Purchase Decision with Impulse Buying and Behavior Intention as Variable Intervening in E-commerce XYZ XYZ 电子商务中促销、功利动机、自尊动机和享乐动机对以冲动购买和行为意向为变量的购买决策影响的测量工具
Pub Date : 2024-02-13 DOI: 10.47191/ijcsrr/v7-i2-32
Virnanda Laraswati, Prof. Dra. Indrawati, M.M., Ph.D
One proof of the ease of technology is the emergence of e-commerce. E-commerce is a medium that allows sellers and buyers to meet face-to-face. This research aims to provide a measurement tool to analyze the influence of sales promotion, utilitarian motive, self-esteem, and hedonic motive on purchasing decisions with impulse buying and behavioral intention as intervening variables. This research surveyed with the participation of 30 respondents who had purchased products through XYZ e-commerce Therefore, this measuring instrument meets the requirements and is acceptable for further research.
电子商务的出现就是技术便捷性的一个证明。电子商务是一种可以让卖家和买家面对面交流的媒介。本研究旨在提供一种测量工具,以冲动购买和行为意向为干预变量,分析促销、功利动机、自尊和享乐动机对购买决策的影响。本研究调查了 30 名通过 XYZ 电子商务购买产品的受访者,因此,本测量工具符合要求,可用于进一步研究。
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引用次数: 0
Measurement Tool for The Influence of Sales Promotion, Utilitarian Motive, Self Esteem Motive, and Hedonic Motive on Purchase Decision with Impulse Buying and Behavior Intention as Variable Intervening in E-commerce XYZ XYZ 电子商务中促销、功利动机、自尊动机和享乐动机对以冲动购买和行为意向为变量的购买决策影响的测量工具
Pub Date : 2024-02-13 DOI: 10.47191/ijcsrr/v7-i2-32
Virnanda Laraswati, Prof. Dra. Indrawati, M.M., Ph.D
One proof of the ease of technology is the emergence of e-commerce. E-commerce is a medium that allows sellers and buyers to meet face-to-face. This research aims to provide a measurement tool to analyze the influence of sales promotion, utilitarian motive, self-esteem, and hedonic motive on purchasing decisions with impulse buying and behavioral intention as intervening variables. This research surveyed with the participation of 30 respondents who had purchased products through XYZ e-commerce Therefore, this measuring instrument meets the requirements and is acceptable for further research.
电子商务的出现就是技术便捷性的一个证明。电子商务是一种可以让卖家和买家面对面交流的媒介。本研究旨在提供一种测量工具,以冲动购买和行为意向为干预变量,分析促销、功利动机、自尊和享乐动机对购买决策的影响。本研究调查了 30 名通过 XYZ 电子商务购买产品的受访者,因此,本测量工具符合要求,可用于进一步研究。
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引用次数: 0
Safety Behavior Analysis in the Drilling Rig Site Operations of Pertamina Hulu Mahakam Pertamina Hulu Mahakam 钻机现场作业的安全行为分析
Pub Date : 2024-02-12 DOI: 10.47191/ijcsrr/v7-i2-29
Crisa Agriawan, H. Ginting
PT Pertamina Hulu Mahakam is Indonesia national oil company that produce and operate gas and oil field in Mahakam, East Kalimantan Area. It spreads from swamp delta to shallow water offshore area. In 2022, the company operates 5 drilling rigs, which are 3 Jack Up Rigs and 2 Swamp Barge Rigs. The drilling rig is used to perform the operations of well construction activities for development and explorations wells, from spud, drilling, until well completion. The operations on the drilling rig have a high-risk profile. It involves handling equipment, tools, tripping hazard, lifting operations, moving object, drop object, power system, rotation system, high pressure lines and simultaneous operations. A safety system, campaign, initiatives, and measurement are deployed on the rig site to keep the rig crew away from incident. Despite safety initiatives in place on the rig site, however, incident still happens. If incident happened, there will be lost of productivity, man hours, medical cost, administration, and dedicated investigation time. The operations need to be stopped and reevaluated again before continuing the job. Due to the most common factor of incident is human factor, hence, to understand how safety initiatives conducted and implemented by people on the rig, the research uses the theory of planned behavior. The research took sample of questionnaires and interview from personnel on the rig, which are the actors of safety initiatives. It involves direct and indirect method, and comparison between descriptive (manual method) and PLS analysist. On PLS analysis, author compares independently the result between: Direct Measurement (A), Control Belief (B) and Control belief multiply to the outcome evaluation / motivation / power, depend on the factors of the TPB (B x C). From the result, it is observed that the determinant factors of the theory of planned behavior such as: attitude, subjective norm and perceived behavioral control is confirmed to have effect on the intention and safety incident avoidance. Based on the descriptive analysis, all variable element of TPB have high to very high category, except Direct Measurement of Perceived Behavioural Control (PBC) that falls into medium category. This give indication that the level of control, ease or difficulties of rig workers in performing safety initiatives is low compare to the other factors. It is shown by the questionnaire result that despite they have control in performing safety initiatives, however, when incident happened, they state that they have less control. On the hypothesis result, the model B x C has the best output from reliability test, however, it is shown that the attitude has no effect on safety behavior intention. This finding relates to the answer on the level of worries and concern on safety of the rig crew which supposed to be undesirable when incident happened, however the answer was more on desirable. This part can be explored more on how the rig worker view the “worry or
PT Pertamina Hulu Mahakam 是印度尼西亚国家石油公司,在东加里曼丹 Mahakam 地区生产和经营天然气和油田。油田从沼泽三角洲一直延伸到近海浅水区。2022 年,该公司运营 5 台钻机,其中 3 台为自升式钻机,2 台为沼泽驳船钻机。钻机用于执行开发井和探井的建井活动,从开井、钻井到完井。钻井平台上的作业具有高风险特征。它涉及搬运设备、工具、绊倒危险、起重作业、移动物体、掉落物体、动力系统、旋转系统、高压线和同时作业。钻机现场部署了安全系统、活动、举措和测量,以确保钻机工作人员远离事故。尽管钻机现场采取了安全措施,但事故仍时有发生。如果发生事故,将造成生产力、工时、医疗费用、行政管理和专门调查时间的损失。在继续作业之前,需要停止作业并重新评估。由于事故最常见的因素是人为因素,因此,为了了解钻井平台上的人员如何开展和实施安全措施,研究采用了计划行为理论。研究采用问卷调查和访谈的方式,对钻井平台上的人员进行抽样调查,这些人员都是安全措施的参与者。研究涉及直接法和间接法,以及描述法(手工法)和 PLS 分析法之间的比较。在 PLS 分析中,作者独立比较了以下几种方法的结果:直接测量(A)、控制信念(B)和控制信念乘以结果评价/动机/权力,取决于 TPB 的因素(B x C)。从结果中可以看出,计划行为理论的决定因素,如态度、主观规范和感知行为控制被证实对意向和安全事故规避有影响。根据描述性分析,除了 "感知行为控制"(PBC)的直接测量属于中等类别外,计划行为理论的所有变量要素都属于高到非常高的类别。这表明,与其他因素相比,钻机工人在执行安全措施时的控制水平、难易程度较低。问卷结果表明,尽管他们在执行安全措施时有控制权,但当事故发生时,他们表示自己的控制权较弱。在假设结果上,模型 B x C 的信度检验结果最好,但表明态度对安全行为意向没有影响。这一结果与钻机人员对安全的担忧和关注程度有关,当事故发生时,钻机人员的担忧和关注程度本应是不可取的,但答案却更倾向于可取。这一部分可以进一步探讨钻井工人如何看待 "担心或关注",由于其工作场所的性质,他们可能会将此作为保持警惕和工作场所意识的工具。
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引用次数: 0
Safety Behavior Analysis in the Drilling Rig Site Operations of Pertamina Hulu Mahakam Pertamina Hulu Mahakam 钻机现场作业的安全行为分析
Pub Date : 2024-02-12 DOI: 10.47191/ijcsrr/v7-i2-29
Crisa Agriawan, H. Ginting
PT Pertamina Hulu Mahakam is Indonesia national oil company that produce and operate gas and oil field in Mahakam, East Kalimantan Area. It spreads from swamp delta to shallow water offshore area. In 2022, the company operates 5 drilling rigs, which are 3 Jack Up Rigs and 2 Swamp Barge Rigs. The drilling rig is used to perform the operations of well construction activities for development and explorations wells, from spud, drilling, until well completion. The operations on the drilling rig have a high-risk profile. It involves handling equipment, tools, tripping hazard, lifting operations, moving object, drop object, power system, rotation system, high pressure lines and simultaneous operations. A safety system, campaign, initiatives, and measurement are deployed on the rig site to keep the rig crew away from incident. Despite safety initiatives in place on the rig site, however, incident still happens. If incident happened, there will be lost of productivity, man hours, medical cost, administration, and dedicated investigation time. The operations need to be stopped and reevaluated again before continuing the job. Due to the most common factor of incident is human factor, hence, to understand how safety initiatives conducted and implemented by people on the rig, the research uses the theory of planned behavior. The research took sample of questionnaires and interview from personnel on the rig, which are the actors of safety initiatives. It involves direct and indirect method, and comparison between descriptive (manual method) and PLS analysist. On PLS analysis, author compares independently the result between: Direct Measurement (A), Control Belief (B) and Control belief multiply to the outcome evaluation / motivation / power, depend on the factors of the TPB (B x C). From the result, it is observed that the determinant factors of the theory of planned behavior such as: attitude, subjective norm and perceived behavioral control is confirmed to have effect on the intention and safety incident avoidance. Based on the descriptive analysis, all variable element of TPB have high to very high category, except Direct Measurement of Perceived Behavioural Control (PBC) that falls into medium category. This give indication that the level of control, ease or difficulties of rig workers in performing safety initiatives is low compare to the other factors. It is shown by the questionnaire result that despite they have control in performing safety initiatives, however, when incident happened, they state that they have less control. On the hypothesis result, the model B x C has the best output from reliability test, however, it is shown that the attitude has no effect on safety behavior intention. This finding relates to the answer on the level of worries and concern on safety of the rig crew which supposed to be undesirable when incident happened, however the answer was more on desirable. This part can be explored more on how the rig worker view the “worry or
PT Pertamina Hulu Mahakam 是印度尼西亚国家石油公司,在东加里曼丹 Mahakam 地区生产和经营天然气和油田。油田从沼泽三角洲一直延伸到近海浅水区。2022 年,该公司运营 5 台钻机,其中 3 台为自升式钻机,2 台为沼泽驳船钻机。钻机用于执行开发井和探井的建井活动,从开井、钻井到完井。钻井平台上的作业具有高风险特征。它涉及搬运设备、工具、绊倒危险、起重作业、移动物体、掉落物体、动力系统、旋转系统、高压线和同时作业。钻机现场部署了安全系统、活动、举措和测量,以确保钻机工作人员远离事故。尽管钻机现场采取了安全措施,但事故仍时有发生。如果发生事故,将造成生产力、工时、医疗费用、行政管理和专门调查时间的损失。在继续作业之前,需要停止作业并重新评估。由于事故最常见的因素是人为因素,因此,为了了解钻井平台上的人员如何开展和实施安全措施,研究采用了计划行为理论。研究采用问卷调查和访谈的方式,对钻井平台上的人员进行抽样调查,这些人员都是安全措施的参与者。研究涉及直接法和间接法,以及描述法(手工法)和 PLS 分析法之间的比较。在 PLS 分析中,作者独立比较了以下几种方法的结果:直接测量(A)、控制信念(B)和控制信念乘以结果评价/动机/权力,取决于 TPB 的因素(B x C)。从结果中可以看出,计划行为理论的决定因素,如态度、主观规范和感知行为控制被证实对意向和安全事故规避有影响。根据描述性分析,除了 "感知行为控制"(PBC)的直接测量属于中等类别外,计划行为理论的所有变量要素都属于高到非常高的类别。这表明,与其他因素相比,钻机工人在执行安全措施时的控制水平、难易程度较低。问卷结果表明,尽管他们在执行安全措施时有控制权,但当事故发生时,他们表示自己的控制权较弱。在假设结果上,模型 B x C 的信度检验结果最好,但表明态度对安全行为意向没有影响。这一结果与钻机人员对安全的担忧和关注程度有关,当事故发生时,钻机人员的担忧和关注程度本应是不可取的,但答案却更倾向于可取。这一部分可以进一步探讨钻井工人如何看待 "担心或关注",由于其工作场所的性质,他们可能会将此作为保持警惕和工作场所意识的工具。
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引用次数: 0
Physico-chemical Properties of Biocharcoal Briquettes Blend of Goat Manure Charcoal, Saboak Shell and Lamtoro Twigs 羊粪炭、沙勃壳和林托罗树枝混合生物炭砖的物理化学特性
Pub Date : 2024-02-12 DOI: 10.47191/ijcsrr/v7-i2-31
Joshua E.E.G. Kana, Y. R. Noach, Twenfosel O. Dami Dato, Agustinus R. Riwu
The study aimed to determine the effect of blend of goat manure charcoal, saboak shell and lamtoro twigs on the physical and chemical properties of biocharcoal briquettes. The completely randomised design with 4 treatments and 4 replications was applied in this study. Those treatments were, P1 = 25% goat manure charcoal + 75% saboak shell without lamtoro twigs, P2 = 25% goat manure charcoal + 50% saboak shell + 25% lamtoro twigs, P3 = 25% goat manure charcoal + 25% saboak shell + 50% lamtoro twigs and P4 = 25% goat manure charcoal without saboak shell + 75% lamtoro twigs. The variables studied were: yield, density, moisture content, ash content, calorific value, volatile matter and fixed carbon. Data were analysed according to the analysis of variance procedure. The mean values obtained were: 55.20% yield; 0.56 g/cm3 density; 3.41% moisture content; 14.80% ash content; 5195.05 cal/g calorific value; 25.54% volatile matter; 56.25% fixed carbon. Statistical analysis showed the treatment had a very significant effect (P<0.01) on yield, density, moisture content, ash content and fixed carbon, but not significant (P>0.05) on calorific value and volatile matter. It can be concluded that blend of goat manure charcoal, saboak shell and lamtoro twigs with an increasing proportion of lamtoro twig as substitute on saboak shell produces biocharcoal briquettes with good moisture, density and calorific value that has fulfilled the requirements standardised in SNI 01-6235-2000, while other physicochemical properties such as fixed carbon, volatile matter ash content not meet these standards.
该研究旨在确定混合羊粪炭、沙勃壳和林托罗树枝对生物炭块物理和化学特性的影响。本研究采用了完全随机设计,有 4 个处理和 4 次重复。这些处理分别为:P1 = 25% 的山羊粪便木炭 + 75% 不含绵羊枝的马勃壳;P2 = 25% 的山羊粪便木炭 + 50% 马勃壳 + 25% 绵羊枝;P3 = 25% 的山羊粪便木炭 + 25% 马勃壳 + 50% 绵羊枝;P4 = 25% 不含马勃壳的山羊粪便木炭 + 75% 绵羊枝。研究的变量包括:产量、密度、水分含量、灰分含量、热值、挥发性物质和固定碳。数据按照方差分析程序进行分析。得出的平均值为产量为 55.20%;密度为 0.56 克/立方厘米;水分含量为 3.41%;灰分含量为 14.80%;热值为 5195.05 卡/克;挥发性物质为 25.54%;固定碳为 56.25%。统计分析显示,处理对热值和挥发物有非常显著的影响(P0.05)。由此可以得出结论,将羊粪炭、马齿笕壳和林托罗树枝混合,并增加林托罗树枝替代马齿笕壳的比例,生产出的生物炭块具有良好的水分、密度和热值,符合 SNI 01-6235-2000 标准的要求,而其他理化特性,如固定碳、挥发性物质灰分含量则不符合这些标准。
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引用次数: 0
Physico-chemical Characteristics of Biochar Briquettes Blend of Goat Manure Charcoal, Saboak Shells and Rice Husk 羊粪炭、沙果壳和稻壳混合生物炭砖的物理化学特性
Pub Date : 2024-02-12 DOI: 10.47191/ijcsrr/v7-i2-30
Thomas A.B. Wator, Y. R. Noach, Upik Sy. Rosnah, T. O. D. Dato
The study aimed to determine the effect of goat manure charcoal mixture, saboak shell and rice husk on the physico-chemical characteristics of biocharcoal briquettes. The completely randomized design with 4 treatments and 4 replicates was applied. Those treatments were P1 = 25% goat manure + 75% saboak shell without rice husk, P2 = 25% goat manure + 50% saboak shell + 25% rice husk, P3 = 25% goat manure + 25% saboak shell + 50% rice husk, P4 = 25% goat manure + 75% rice husk without saboak shell. Variables measured: yield, density, moisture content, ash content, volatile matter, fixed carbon and calorific value. The average data obtained were: yield 58.94%; density 0.65 g/cm3; moisture 2.42%; ash 27.41%; volatile matter 26.58%; fixed carbon 43.59%. and calorific value 4086.7 cal/ g; Statistical analysis showed that treatment had a very significant effect (P<0.01) on ash content and fixed carbon; significant effect (P<0.05) on moisture content and calorific value; and not significant (P>0.05) on yield, density and volatile matter. It was concluded that increasing the proportion of rice husk charcoal in the mixture with goat manure and saboak shell produced biochar briquettes with characteristics decreased of moisture content, fixed carbon and calorific value, increased of ash content while yield, density and volatile matter tended to be the same.
该研究旨在确定羊粪木炭混合物、马齿笕壳和稻壳对生物炭块物理化学特性的影响。该研究采用完全随机设计,共设 4 个处理和 4 个重复。这些处理为:P1 = 25% 羊粪 + 75% 无稻壳的马勃壳;P2 = 25% 羊粪 + 50% 马勃壳 + 25% 稻壳;P3 = 25% 羊粪 + 25% 马勃壳 + 50% 稻壳;P4 = 25% 羊粪 + 75% 无马勃壳的稻壳。测量变量:产量、密度、水分含量、灰分含量、挥发物、固定碳和热值。获得的平均数据为:产量 58.94%;密度 0.65 克/立方厘米;水分 2.42%;灰分 27.41%;挥发物 26.58%;固定碳 43.59%;热值 4086.7 卡/克;统计分析显示,处理对产量、密度和挥发物有非常显著的影响(P0.05)。结论是,增加稻壳炭在羊粪和沙巴克壳混合物中的比例,生产出的生物炭块的水分含量、固定碳和热值降低,灰分含量增加,而产量、密度和挥发物趋于相同。
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引用次数: 0
Physico-chemical Properties of Biocharcoal Briquettes Blend of Goat Manure Charcoal, Saboak Shell and Lamtoro Twigs 羊粪炭、沙勃壳和林托罗树枝混合生物炭砖的物理化学特性
Pub Date : 2024-02-12 DOI: 10.47191/ijcsrr/v7-i2-31
Joshua E.E.G. Kana, Y. R. Noach, Twenfosel O. Dami Dato, Agustinus R. Riwu
The study aimed to determine the effect of blend of goat manure charcoal, saboak shell and lamtoro twigs on the physical and chemical properties of biocharcoal briquettes. The completely randomised design with 4 treatments and 4 replications was applied in this study. Those treatments were, P1 = 25% goat manure charcoal + 75% saboak shell without lamtoro twigs, P2 = 25% goat manure charcoal + 50% saboak shell + 25% lamtoro twigs, P3 = 25% goat manure charcoal + 25% saboak shell + 50% lamtoro twigs and P4 = 25% goat manure charcoal without saboak shell + 75% lamtoro twigs. The variables studied were: yield, density, moisture content, ash content, calorific value, volatile matter and fixed carbon. Data were analysed according to the analysis of variance procedure. The mean values obtained were: 55.20% yield; 0.56 g/cm3 density; 3.41% moisture content; 14.80% ash content; 5195.05 cal/g calorific value; 25.54% volatile matter; 56.25% fixed carbon. Statistical analysis showed the treatment had a very significant effect (P<0.01) on yield, density, moisture content, ash content and fixed carbon, but not significant (P>0.05) on calorific value and volatile matter. It can be concluded that blend of goat manure charcoal, saboak shell and lamtoro twigs with an increasing proportion of lamtoro twig as substitute on saboak shell produces biocharcoal briquettes with good moisture, density and calorific value that has fulfilled the requirements standardised in SNI 01-6235-2000, while other physicochemical properties such as fixed carbon, volatile matter ash content not meet these standards.
该研究旨在确定混合羊粪炭、沙勃壳和林托罗树枝对生物炭块物理和化学特性的影响。本研究采用了完全随机设计,有 4 个处理和 4 次重复。这些处理分别为:P1 = 25% 的山羊粪便木炭 + 75% 不含绵羊枝的马勃壳;P2 = 25% 的山羊粪便木炭 + 50% 马勃壳 + 25% 绵羊枝;P3 = 25% 的山羊粪便木炭 + 25% 马勃壳 + 50% 绵羊枝;P4 = 25% 不含马勃壳的山羊粪便木炭 + 75% 绵羊枝。研究的变量包括:产量、密度、水分含量、灰分含量、热值、挥发性物质和固定碳。数据按照方差分析程序进行分析。得出的平均值为产量为 55.20%;密度为 0.56 克/立方厘米;水分含量为 3.41%;灰分含量为 14.80%;热值为 5195.05 卡/克;挥发性物质为 25.54%;固定碳为 56.25%。统计分析显示,处理对热值和挥发物有非常显著的影响(P0.05)。由此可以得出结论,将羊粪炭、马齿笕壳和林托罗树枝混合,并增加林托罗树枝替代马齿笕壳的比例,生产出的生物炭块具有良好的水分、密度和热值,符合 SNI 01-6235-2000 标准的要求,而其他理化特性,如固定碳、挥发性物质灰分含量则不符合这些标准。
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引用次数: 0
Physico-chemical Characteristics of Biochar Briquettes Blend of Goat Manure Charcoal, Saboak Shells and Rice Husk 羊粪炭、沙果壳和稻壳混合生物炭砖的物理化学特性
Pub Date : 2024-02-12 DOI: 10.47191/ijcsrr/v7-i2-30
Thomas A.B. Wator, Y. R. Noach, Upik Sy. Rosnah, T. O. D. Dato
The study aimed to determine the effect of goat manure charcoal mixture, saboak shell and rice husk on the physico-chemical characteristics of biocharcoal briquettes. The completely randomized design with 4 treatments and 4 replicates was applied. Those treatments were P1 = 25% goat manure + 75% saboak shell without rice husk, P2 = 25% goat manure + 50% saboak shell + 25% rice husk, P3 = 25% goat manure + 25% saboak shell + 50% rice husk, P4 = 25% goat manure + 75% rice husk without saboak shell. Variables measured: yield, density, moisture content, ash content, volatile matter, fixed carbon and calorific value. The average data obtained were: yield 58.94%; density 0.65 g/cm3; moisture 2.42%; ash 27.41%; volatile matter 26.58%; fixed carbon 43.59%. and calorific value 4086.7 cal/ g; Statistical analysis showed that treatment had a very significant effect (P<0.01) on ash content and fixed carbon; significant effect (P<0.05) on moisture content and calorific value; and not significant (P>0.05) on yield, density and volatile matter. It was concluded that increasing the proportion of rice husk charcoal in the mixture with goat manure and saboak shell produced biochar briquettes with characteristics decreased of moisture content, fixed carbon and calorific value, increased of ash content while yield, density and volatile matter tended to be the same.
该研究旨在确定羊粪木炭混合物、马齿笕壳和稻壳对生物炭块物理化学特性的影响。该研究采用完全随机设计,共设 4 个处理和 4 个重复。这些处理为:P1 = 25% 羊粪 + 75% 无稻壳的马勃壳;P2 = 25% 羊粪 + 50% 马勃壳 + 25% 稻壳;P3 = 25% 羊粪 + 25% 马勃壳 + 50% 稻壳;P4 = 25% 羊粪 + 75% 无马勃壳的稻壳。测量变量:产量、密度、水分含量、灰分含量、挥发物、固定碳和热值。获得的平均数据为:产量 58.94%;密度 0.65 克/立方厘米;水分 2.42%;灰分 27.41%;挥发物 26.58%;固定碳 43.59%;热值 4086.7 卡/克;统计分析显示,处理对产量、密度和挥发物有非常显著的影响(P0.05)。结论是,增加稻壳炭在羊粪和沙巴克壳混合物中的比例,生产出的生物炭块的水分含量、固定碳和热值降低,灰分含量增加,而产量、密度和挥发物趋于相同。
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引用次数: 0
Proposed Business Strategy Improvement for Project Management Consulting Form (Study Case: PT ABC) 项目管理咨询表的业务战略改进建议(研究案例:PT ABC)
Pub Date : 2024-02-10 DOI: 10.47191/ijcsrr/v7-i2-27
Joshua Matrox Tamimi
PT ABC is a service company in the field of project management, established in 2005. It operates with three main businesses: project management training, project management applications, and consultancy services. Project management is a crucial element for executing projects effectively within a company. In various industries, there is a growing demand for knowledge and consultation on how to manage projects efficiently, leading to the emergence of companies specializing in project management consultancy, such as PT ABC, to address these challenges. This research aims to uncover the root problems of the company to identify implementable solutions. Several analyses are employed in this study, including General Environment Analysis, Industry Analysis, and Competitor Analysis for external insights. For internal analysis, resources analysis, value chain analysis, marketing mix, and STP analysis are utilized. The study then progresses to map SWOT analysis and TOWS analysis. From these analyses, weaknesses and strengths of the company are identified, guiding the formulation of appropriate strategies to compete in the market. The research reveals that PT ABC possesses several strengths that have enabled the company to endure over time. Noteworthy strengths include its reputation and a skilled human resource pool in project management, garnering attention in the project management industry. Additionally, the company has a competitive advantage through technological innovation in its application, setting it apart from competitors and providing potential added value when maximized. However, there are areas for improvement, such as refining the application products and establishing a dedicated marketing team to focus on promoting all of PT ABC’s products rather than just one.
PT ABC 是一家项目管理服务公司,成立于 2005 年。公司主要经营三项业务:项目管理培训、项目管理应用和咨询服务。项目管理是公司内部有效执行项目的关键因素。各行各业对如何有效管理项目的知识和咨询的需求日益增长,因此出现了专门从事项目管理咨询的公司,如 PT ABC,以应对这些挑战。本研究旨在揭示公司的根本问题,以确定可实施的解决方案。本研究采用了几种分析方法,包括外部环境分析、行业分析和竞争对手分析。内部分析包括资源分析、价值链分析、营销组合和 STP 分析。然后,研究将进一步绘制 SWOT 分析图和 TOWS 分析图。通过这些分析,确定了公司的劣势和优势,从而指导公司制定适当的市场竞争战略。研究表明,PT ABC 公司拥有多项优势,这些优势使该公司能够经久不衰。值得注意的优势包括公司在项目管理方面的声誉和熟练的人力资源储备,在项目管理行业赢得了广泛关注。此外,公司在应用方面的技术创新也使其具有竞争优势,使其有别于竞争对手,并在最大程度上提供了潜在的附加值。不过,公司也有需要改进的地方,比如完善应用产品,建立专门的营销团队,重点推广 PT ABC 的所有产品,而不仅仅是一种产品。
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引用次数: 0
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International Journal of Current Science Research and Review
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