Pub Date : 2024-02-10DOI: 10.47191/ijcsrr/v7-i2-27
Joshua Matrox Tamimi
PT ABC is a service company in the field of project management, established in 2005. It operates with three main businesses: project management training, project management applications, and consultancy services. Project management is a crucial element for executing projects effectively within a company. In various industries, there is a growing demand for knowledge and consultation on how to manage projects efficiently, leading to the emergence of companies specializing in project management consultancy, such as PT ABC, to address these challenges. This research aims to uncover the root problems of the company to identify implementable solutions. Several analyses are employed in this study, including General Environment Analysis, Industry Analysis, and Competitor Analysis for external insights. For internal analysis, resources analysis, value chain analysis, marketing mix, and STP analysis are utilized. The study then progresses to map SWOT analysis and TOWS analysis. From these analyses, weaknesses and strengths of the company are identified, guiding the formulation of appropriate strategies to compete in the market. The research reveals that PT ABC possesses several strengths that have enabled the company to endure over time. Noteworthy strengths include its reputation and a skilled human resource pool in project management, garnering attention in the project management industry. Additionally, the company has a competitive advantage through technological innovation in its application, setting it apart from competitors and providing potential added value when maximized. However, there are areas for improvement, such as refining the application products and establishing a dedicated marketing team to focus on promoting all of PT ABC’s products rather than just one.
{"title":"Proposed Business Strategy Improvement for Project Management Consulting Form (Study Case: PT ABC)","authors":"Joshua Matrox Tamimi","doi":"10.47191/ijcsrr/v7-i2-27","DOIUrl":"https://doi.org/10.47191/ijcsrr/v7-i2-27","url":null,"abstract":"PT ABC is a service company in the field of project management, established in 2005. It operates with three main businesses: project management training, project management applications, and consultancy services. Project management is a crucial element for executing projects effectively within a company. In various industries, there is a growing demand for knowledge and consultation on how to manage projects efficiently, leading to the emergence of companies specializing in project management consultancy, such as PT ABC, to address these challenges. This research aims to uncover the root problems of the company to identify implementable solutions. Several analyses are employed in this study, including General Environment Analysis, Industry Analysis, and Competitor Analysis for external insights. For internal analysis, resources analysis, value chain analysis, marketing mix, and STP analysis are utilized. The study then progresses to map SWOT analysis and TOWS analysis. From these analyses, weaknesses and strengths of the company are identified, guiding the formulation of appropriate strategies to compete in the market. The research reveals that PT ABC possesses several strengths that have enabled the company to endure over time. Noteworthy strengths include its reputation and a skilled human resource pool in project management, garnering attention in the project management industry. Additionally, the company has a competitive advantage through technological innovation in its application, setting it apart from competitors and providing potential added value when maximized. However, there are areas for improvement, such as refining the application products and establishing a dedicated marketing team to focus on promoting all of PT ABC’s products rather than just one.","PeriodicalId":503135,"journal":{"name":"International Journal of Current Science Research and Review","volume":" 1239","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139786941","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-10DOI: 10.47191/ijcsrr/v7-i2-28
Fianti Krisna Dewi, P. F. Belgiawan
In the dynamic landscape of the Indonesian television industry, the rise of over-the-top (OTT) services poses a major challenge to traditional pay-TV providers such as Transvision. Intense competition from emerging OTT providers in Indonesia requires innovative strategies to secure customer acquisition. Indonesia is one of the fastest growing pay-TV markets, with a predicted CAGR of 5% and revenue projections of $633 million by 2025. The demographic differences between OTT and pay TV users, highlight the need for a customized marketing approach. In detail, Transvision, which offers pay TV services through Android TV box devices, faces hurdles in terms of market penetration and brand recognition. This study aims to propose an effective transvision marketing strategy while considering the complex dynamics of the evolving television landscape in Indonesia. Using a quantitative approach, the research conducted an examination of customers and hypothesis testing, administering surveys to android TV box users in the Jabodetabek area. The data, processed through SEM-PLS, indicated that social media marketing and electronic word of mouth positively impact brand awareness. Furthermore, significant product attributes, including variety of content and additional features, subscription package price, and payment method options, were found to influence purchase intention. The study concludes that both brand awareness and product attributes play pivotal roles in shaping purchase intention.
{"title":"The Impact of Brand Awareness, and Product Attributes to Increase Purchase Intention (Study Case: Transvision)","authors":"Fianti Krisna Dewi, P. F. Belgiawan","doi":"10.47191/ijcsrr/v7-i2-28","DOIUrl":"https://doi.org/10.47191/ijcsrr/v7-i2-28","url":null,"abstract":"In the dynamic landscape of the Indonesian television industry, the rise of over-the-top (OTT) services poses a major challenge to traditional pay-TV providers such as Transvision. Intense competition from emerging OTT providers in Indonesia requires innovative strategies to secure customer acquisition. Indonesia is one of the fastest growing pay-TV markets, with a predicted CAGR of 5% and revenue projections of $633 million by 2025. The demographic differences between OTT and pay TV users, highlight the need for a customized marketing approach. In detail, Transvision, which offers pay TV services through Android TV box devices, faces hurdles in terms of market penetration and brand recognition. This study aims to propose an effective transvision marketing strategy while considering the complex dynamics of the evolving television landscape in Indonesia. Using a quantitative approach, the research conducted an examination of customers and hypothesis testing, administering surveys to android TV box users in the Jabodetabek area. The data, processed through SEM-PLS, indicated that social media marketing and electronic word of mouth positively impact brand awareness. Furthermore, significant product attributes, including variety of content and additional features, subscription package price, and payment method options, were found to influence purchase intention. The study concludes that both brand awareness and product attributes play pivotal roles in shaping purchase intention.","PeriodicalId":503135,"journal":{"name":"International Journal of Current Science Research and Review","volume":"7 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139846423","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-10DOI: 10.47191/ijcsrr/v7-i2-28
Fianti Krisna Dewi, P. F. Belgiawan
In the dynamic landscape of the Indonesian television industry, the rise of over-the-top (OTT) services poses a major challenge to traditional pay-TV providers such as Transvision. Intense competition from emerging OTT providers in Indonesia requires innovative strategies to secure customer acquisition. Indonesia is one of the fastest growing pay-TV markets, with a predicted CAGR of 5% and revenue projections of $633 million by 2025. The demographic differences between OTT and pay TV users, highlight the need for a customized marketing approach. In detail, Transvision, which offers pay TV services through Android TV box devices, faces hurdles in terms of market penetration and brand recognition. This study aims to propose an effective transvision marketing strategy while considering the complex dynamics of the evolving television landscape in Indonesia. Using a quantitative approach, the research conducted an examination of customers and hypothesis testing, administering surveys to android TV box users in the Jabodetabek area. The data, processed through SEM-PLS, indicated that social media marketing and electronic word of mouth positively impact brand awareness. Furthermore, significant product attributes, including variety of content and additional features, subscription package price, and payment method options, were found to influence purchase intention. The study concludes that both brand awareness and product attributes play pivotal roles in shaping purchase intention.
{"title":"The Impact of Brand Awareness, and Product Attributes to Increase Purchase Intention (Study Case: Transvision)","authors":"Fianti Krisna Dewi, P. F. Belgiawan","doi":"10.47191/ijcsrr/v7-i2-28","DOIUrl":"https://doi.org/10.47191/ijcsrr/v7-i2-28","url":null,"abstract":"In the dynamic landscape of the Indonesian television industry, the rise of over-the-top (OTT) services poses a major challenge to traditional pay-TV providers such as Transvision. Intense competition from emerging OTT providers in Indonesia requires innovative strategies to secure customer acquisition. Indonesia is one of the fastest growing pay-TV markets, with a predicted CAGR of 5% and revenue projections of $633 million by 2025. The demographic differences between OTT and pay TV users, highlight the need for a customized marketing approach. In detail, Transvision, which offers pay TV services through Android TV box devices, faces hurdles in terms of market penetration and brand recognition. This study aims to propose an effective transvision marketing strategy while considering the complex dynamics of the evolving television landscape in Indonesia. Using a quantitative approach, the research conducted an examination of customers and hypothesis testing, administering surveys to android TV box users in the Jabodetabek area. The data, processed through SEM-PLS, indicated that social media marketing and electronic word of mouth positively impact brand awareness. Furthermore, significant product attributes, including variety of content and additional features, subscription package price, and payment method options, were found to influence purchase intention. The study concludes that both brand awareness and product attributes play pivotal roles in shaping purchase intention.","PeriodicalId":503135,"journal":{"name":"International Journal of Current Science Research and Review","volume":"119 43","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139786444","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-09DOI: 10.47191/ijcsrr/v7-i2-24
Dalia Ayu Fitri Hidayat, O. Y. Sudrajad
The merger and acquisition of banking industry are a very important issue in Indonesia. Similar to other banking mergers, the mergers will benefit Bank Syariah Indonesia (BSI), Sharia Business Unit of Bank Tabungan Negara (BTN), and all company stakeholders. This study assessing Bank Syariah Indonesia’s current business environment, determine company’s valuation. This study analyses the environmental aspects of Bank Syariah Indonesia (BSI), both external and internal. Research methodology using quantitative and case study design. This study collects secondary data through various sources. This study computes valuation using Free Cash Flow to Firm (FCFF) and the Discounted Cash Flow (DCF) method. The result show that the synergy value of merger valuation between Bank Syariah Indonesia (BSI) and Sharia Business Unit of Bank Tabungan Negara (BTN) is Rp.98,333,621.89. By calculating the synergy value of Bank Syariah Indonesia (BSI) and Sharia Business Unit of Bank Tabungan Negara (BTN) merger, management could get additional data from preparation of merger and acquisition process.
{"title":"Estimating the Synergy Value of Merger Valuation between Bank Syariah Indonesia (BSI) and Sharia Business Unit of (SBU) Bank Tabungan Negara (BTN)","authors":"Dalia Ayu Fitri Hidayat, O. Y. Sudrajad","doi":"10.47191/ijcsrr/v7-i2-24","DOIUrl":"https://doi.org/10.47191/ijcsrr/v7-i2-24","url":null,"abstract":"The merger and acquisition of banking industry are a very important issue in Indonesia. Similar to other banking mergers, the mergers will benefit Bank Syariah Indonesia (BSI), Sharia Business Unit of Bank Tabungan Negara (BTN), and all company stakeholders. This study assessing Bank Syariah Indonesia’s current business environment, determine company’s valuation. This study analyses the environmental aspects of Bank Syariah Indonesia (BSI), both external and internal. Research methodology using quantitative and case study design. This study collects secondary data through various sources. This study computes valuation using Free Cash Flow to Firm (FCFF) and the Discounted Cash Flow (DCF) method. The result show that the synergy value of merger valuation between Bank Syariah Indonesia (BSI) and Sharia Business Unit of Bank Tabungan Negara (BTN) is Rp.98,333,621.89. By calculating the synergy value of Bank Syariah Indonesia (BSI) and Sharia Business Unit of Bank Tabungan Negara (BTN) merger, management could get additional data from preparation of merger and acquisition process.","PeriodicalId":503135,"journal":{"name":"International Journal of Current Science Research and Review","volume":"407 28","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139848127","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-09DOI: 10.47191/ijcsrr/v7-i2-24
Dalia Ayu Fitri Hidayat, O. Y. Sudrajad
The merger and acquisition of banking industry are a very important issue in Indonesia. Similar to other banking mergers, the mergers will benefit Bank Syariah Indonesia (BSI), Sharia Business Unit of Bank Tabungan Negara (BTN), and all company stakeholders. This study assessing Bank Syariah Indonesia’s current business environment, determine company’s valuation. This study analyses the environmental aspects of Bank Syariah Indonesia (BSI), both external and internal. Research methodology using quantitative and case study design. This study collects secondary data through various sources. This study computes valuation using Free Cash Flow to Firm (FCFF) and the Discounted Cash Flow (DCF) method. The result show that the synergy value of merger valuation between Bank Syariah Indonesia (BSI) and Sharia Business Unit of Bank Tabungan Negara (BTN) is Rp.98,333,621.89. By calculating the synergy value of Bank Syariah Indonesia (BSI) and Sharia Business Unit of Bank Tabungan Negara (BTN) merger, management could get additional data from preparation of merger and acquisition process.
{"title":"Estimating the Synergy Value of Merger Valuation between Bank Syariah Indonesia (BSI) and Sharia Business Unit of (SBU) Bank Tabungan Negara (BTN)","authors":"Dalia Ayu Fitri Hidayat, O. Y. Sudrajad","doi":"10.47191/ijcsrr/v7-i2-24","DOIUrl":"https://doi.org/10.47191/ijcsrr/v7-i2-24","url":null,"abstract":"The merger and acquisition of banking industry are a very important issue in Indonesia. Similar to other banking mergers, the mergers will benefit Bank Syariah Indonesia (BSI), Sharia Business Unit of Bank Tabungan Negara (BTN), and all company stakeholders. This study assessing Bank Syariah Indonesia’s current business environment, determine company’s valuation. This study analyses the environmental aspects of Bank Syariah Indonesia (BSI), both external and internal. Research methodology using quantitative and case study design. This study collects secondary data through various sources. This study computes valuation using Free Cash Flow to Firm (FCFF) and the Discounted Cash Flow (DCF) method. The result show that the synergy value of merger valuation between Bank Syariah Indonesia (BSI) and Sharia Business Unit of Bank Tabungan Negara (BTN) is Rp.98,333,621.89. By calculating the synergy value of Bank Syariah Indonesia (BSI) and Sharia Business Unit of Bank Tabungan Negara (BTN) merger, management could get additional data from preparation of merger and acquisition process.","PeriodicalId":503135,"journal":{"name":"International Journal of Current Science Research and Review","volume":" 27","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139788015","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-09DOI: 10.47191/ijcsrr/v7-i2-26
Lin Htin Oo, Reza Fathurrahman
This paper explores the intersection of Industrial Relations (IR) and Occupational Health and Safety (OHS) in the Volatile, Uncertain, Complex, and Ambiguous (VUCA) era. Industrial relations, vital for fostering harmonious workplaces, are challenged by the rapid changes in the VUCA world. Likewise, OHS faces new dynamics in ensuring workplace safety amid uncertainties. The VUCA era’s impact on IR is analyzed, highlighting volatility’s effects on labor markets, uncertainty in planning, complexity in diverse workplaces, and ambiguity in role clarity. Case studies in the healthcare and banking industries exemplify adaptive strategies. Key areas of focus include the evolution of health and safety policies, the role of flexible work arrangements, the dynamics of employment development in Industry 5.0, the impact of job creation laws in Indonesia, and the significance of workforce diversity. Findings emphasize the importance of evidence-based policies, agile practices, and a human-centric approach in navigating the challenges of the VUCA era in the realm of IR and OHS. Suggestions for future research explore diverse industry impacts and effective strategies for managing workforce diversity.
{"title":"Navigating Industrial Relations and Occupational Health and Safety Challenges in the Vuca Era: A Case Study Exploration and Analysis","authors":"Lin Htin Oo, Reza Fathurrahman","doi":"10.47191/ijcsrr/v7-i2-26","DOIUrl":"https://doi.org/10.47191/ijcsrr/v7-i2-26","url":null,"abstract":"This paper explores the intersection of Industrial Relations (IR) and Occupational Health and Safety (OHS) in the Volatile, Uncertain, Complex, and Ambiguous (VUCA) era. Industrial relations, vital for fostering harmonious workplaces, are challenged by the rapid changes in the VUCA world. Likewise, OHS faces new dynamics in ensuring workplace safety amid uncertainties. The VUCA era’s impact on IR is analyzed, highlighting volatility’s effects on labor markets, uncertainty in planning, complexity in diverse workplaces, and ambiguity in role clarity. Case studies in the healthcare and banking industries exemplify adaptive strategies. Key areas of focus include the evolution of health and safety policies, the role of flexible work arrangements, the dynamics of employment development in Industry 5.0, the impact of job creation laws in Indonesia, and the significance of workforce diversity. Findings emphasize the importance of evidence-based policies, agile practices, and a human-centric approach in navigating the challenges of the VUCA era in the realm of IR and OHS. Suggestions for future research explore diverse industry impacts and effective strategies for managing workforce diversity.","PeriodicalId":503135,"journal":{"name":"International Journal of Current Science Research and Review","volume":" 100","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139789059","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-09DOI: 10.47191/ijcsrr/v7-i2-26
Lin Htin Oo, Reza Fathurrahman
This paper explores the intersection of Industrial Relations (IR) and Occupational Health and Safety (OHS) in the Volatile, Uncertain, Complex, and Ambiguous (VUCA) era. Industrial relations, vital for fostering harmonious workplaces, are challenged by the rapid changes in the VUCA world. Likewise, OHS faces new dynamics in ensuring workplace safety amid uncertainties. The VUCA era’s impact on IR is analyzed, highlighting volatility’s effects on labor markets, uncertainty in planning, complexity in diverse workplaces, and ambiguity in role clarity. Case studies in the healthcare and banking industries exemplify adaptive strategies. Key areas of focus include the evolution of health and safety policies, the role of flexible work arrangements, the dynamics of employment development in Industry 5.0, the impact of job creation laws in Indonesia, and the significance of workforce diversity. Findings emphasize the importance of evidence-based policies, agile practices, and a human-centric approach in navigating the challenges of the VUCA era in the realm of IR and OHS. Suggestions for future research explore diverse industry impacts and effective strategies for managing workforce diversity.
{"title":"Navigating Industrial Relations and Occupational Health and Safety Challenges in the Vuca Era: A Case Study Exploration and Analysis","authors":"Lin Htin Oo, Reza Fathurrahman","doi":"10.47191/ijcsrr/v7-i2-26","DOIUrl":"https://doi.org/10.47191/ijcsrr/v7-i2-26","url":null,"abstract":"This paper explores the intersection of Industrial Relations (IR) and Occupational Health and Safety (OHS) in the Volatile, Uncertain, Complex, and Ambiguous (VUCA) era. Industrial relations, vital for fostering harmonious workplaces, are challenged by the rapid changes in the VUCA world. Likewise, OHS faces new dynamics in ensuring workplace safety amid uncertainties. The VUCA era’s impact on IR is analyzed, highlighting volatility’s effects on labor markets, uncertainty in planning, complexity in diverse workplaces, and ambiguity in role clarity. Case studies in the healthcare and banking industries exemplify adaptive strategies. Key areas of focus include the evolution of health and safety policies, the role of flexible work arrangements, the dynamics of employment development in Industry 5.0, the impact of job creation laws in Indonesia, and the significance of workforce diversity. Findings emphasize the importance of evidence-based policies, agile practices, and a human-centric approach in navigating the challenges of the VUCA era in the realm of IR and OHS. Suggestions for future research explore diverse industry impacts and effective strategies for managing workforce diversity.","PeriodicalId":503135,"journal":{"name":"International Journal of Current Science Research and Review","volume":"159 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139849020","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-09DOI: 10.47191/ijcsrr/v7-i2-25
Princess Eunike
Transportation is an essential aspect of people’s lives that plays an essential role in supporting economic, social, and cultural activities. Private transportation has become a basic need for Indonesian people, increasing yearly, especially for motorcycles. One of the biggest motorcycle brands in Indonesia is Honda, and West Java is one of the most significant contributors to motorcycle usage. However, their market share is decreasing through the years. It is essential to review customer satisfaction in purchasing Honda products both in terms of product and service through their customer journey in purchasing Honda products. Therefore, this research will discover the aspects customers need from online reviews, especially Google reviews. This research conducted case studies on Dealer Daya Adicipta Motora Bandung, Dealer Bintang Niaga Jaya Bogor, and Dealer Murni Motor II Bogor. Using Importance Performance Analysis (IPA) will recommend aspects that must be prioritized to improve. The first step is to identify the customer’s needs from Google reviews using non-negative matrix factorization (NMF) that produces matrix H and matrix W as the keywords for every aspect. Then, this research also calculates the sentiment for each review using a dependency tree and lexicon SenticNet5. With the output from NMF and sentiment, we will calculate the performance and importance levels. Ultimately, the Performance Level and Importance Level will be plotted into the graph and divided into four quadrants, with Quandrant A as the top priority for improvement. Eight aspects identified in Dealer Daya Adicipta Motora Bandung, the waiting room facility become the priority of improvement. Dealer Bintang Niaga Jaya Bogor has 7 aspects identified, and the services and buying experience become the top priority of improvement; meanwhile, there are 4 aspects identified in Dealer Murni Motor II Bogor, with the waiting time and waiting room facility become the top priority for improvement.
交通是人们生活的一个重要方面，在支持经济、社会和文化活动方面发挥着至关重要的作用。私人交通工具已成为印尼人的基本需求，且逐年增加，尤其是摩托车。本田是印尼最大的摩托车品牌之一，西爪哇是摩托车使用量最大的地区之一。然而，其市场份额却在逐年下降。有必要通过顾客购买本田产品的整个过程，从产品和服务两方面审查顾客对购买本田产品的满意度。因此，本研究将从在线评论，尤其是谷歌评论中发现客户需要的方面。本研究对万隆经销商 Daya Adicipta Motora、茂物经销商 Bintang Niaga Jaya 和茂物经销商 Murni Motor II 进行了案例研究。使用重要性绩效分析法（IPA）将建议必须优先改进的方面。第一步是使用非负矩阵因式分解（NMF）从谷歌评论中识别客户的需求，从而产生矩阵 H 和矩阵 W 作为每个方面的关键词。然后，本研究还将使用依赖树和词库 SenticNet5 计算每条评论的情感。 根据 NMF 和情感的输出结果，我们将计算性能和重要性级别。最终，性能水平和重要性水平将被绘制成图表，并分为四个象限，其中象限 A 为最优先改进的方面。在万隆经销商 Daya Adicipta Motora 确定的八个方面中，候车室设施成为改进的重点。茂物 Bintang Niaga Jaya 经销商有 7 个方面，服务和购买体验成为最优先改进的方面；茂物 Murni Motor II 经销商有 4 个方面，等候时间和等候室设施成为最优先改进的方面。
{"title":"Implementation Importance-Performance Analysis Method to Increase Customer Satisfaction of Honda Motorcycle Dealer using Text Mining","authors":"Princess Eunike","doi":"10.47191/ijcsrr/v7-i2-25","DOIUrl":"https://doi.org/10.47191/ijcsrr/v7-i2-25","url":null,"abstract":"Transportation is an essential aspect of people’s lives that plays an essential role in supporting economic, social, and cultural activities. Private transportation has become a basic need for Indonesian people, increasing yearly, especially for motorcycles. One of the biggest motorcycle brands in Indonesia is Honda, and West Java is one of the most significant contributors to motorcycle usage. However, their market share is decreasing through the years. It is essential to review customer satisfaction in purchasing Honda products both in terms of product and service through their customer journey in purchasing Honda products. Therefore, this research will discover the aspects customers need from online reviews, especially Google reviews. This research conducted case studies on Dealer Daya Adicipta Motora Bandung, Dealer Bintang Niaga Jaya Bogor, and Dealer Murni Motor II Bogor. Using Importance Performance Analysis (IPA) will recommend aspects that must be prioritized to improve. The first step is to identify the customer’s needs from Google reviews using non-negative matrix factorization (NMF) that produces matrix H and matrix W as the keywords for every aspect. Then, this research also calculates the sentiment for each review using a dependency tree and lexicon SenticNet5. With the output from NMF and sentiment, we will calculate the performance and importance levels. Ultimately, the Performance Level and Importance Level will be plotted into the graph and divided into four quadrants, with Quandrant A as the top priority for improvement. Eight aspects identified in Dealer Daya Adicipta Motora Bandung, the waiting room facility become the priority of improvement. Dealer Bintang Niaga Jaya Bogor has 7 aspects identified, and the services and buying experience become the top priority of improvement; meanwhile, there are 4 aspects identified in Dealer Murni Motor II Bogor, with the waiting time and waiting room facility become the top priority for improvement.","PeriodicalId":503135,"journal":{"name":"International Journal of Current Science Research and Review","volume":"17 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139850554","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-09DOI: 10.47191/ijcsrr/v7-i2-25
Princess Eunike
Transportation is an essential aspect of people’s lives that plays an essential role in supporting economic, social, and cultural activities. Private transportation has become a basic need for Indonesian people, increasing yearly, especially for motorcycles. One of the biggest motorcycle brands in Indonesia is Honda, and West Java is one of the most significant contributors to motorcycle usage. However, their market share is decreasing through the years. It is essential to review customer satisfaction in purchasing Honda products both in terms of product and service through their customer journey in purchasing Honda products. Therefore, this research will discover the aspects customers need from online reviews, especially Google reviews. This research conducted case studies on Dealer Daya Adicipta Motora Bandung, Dealer Bintang Niaga Jaya Bogor, and Dealer Murni Motor II Bogor. Using Importance Performance Analysis (IPA) will recommend aspects that must be prioritized to improve. The first step is to identify the customer’s needs from Google reviews using non-negative matrix factorization (NMF) that produces matrix H and matrix W as the keywords for every aspect. Then, this research also calculates the sentiment for each review using a dependency tree and lexicon SenticNet5. With the output from NMF and sentiment, we will calculate the performance and importance levels. Ultimately, the Performance Level and Importance Level will be plotted into the graph and divided into four quadrants, with Quandrant A as the top priority for improvement. Eight aspects identified in Dealer Daya Adicipta Motora Bandung, the waiting room facility become the priority of improvement. Dealer Bintang Niaga Jaya Bogor has 7 aspects identified, and the services and buying experience become the top priority of improvement; meanwhile, there are 4 aspects identified in Dealer Murni Motor II Bogor, with the waiting time and waiting room facility become the top priority for improvement.
交通是人们生活的一个重要方面，在支持经济、社会和文化活动方面发挥着至关重要的作用。私人交通工具已成为印尼人的基本需求，且逐年增加，尤其是摩托车。本田是印尼最大的摩托车品牌之一，西爪哇是摩托车使用量最大的地区之一。然而，其市场份额却在逐年下降。有必要通过顾客购买本田产品的整个过程，从产品和服务两方面审查顾客对购买本田产品的满意度。因此，本研究将从在线评论，尤其是谷歌评论中发现客户需要的方面。本研究对万隆经销商 Daya Adicipta Motora、茂物经销商 Bintang Niaga Jaya 和茂物经销商 Murni Motor II 进行了案例研究。使用重要性绩效分析法（IPA）将建议必须优先改进的方面。第一步是使用非负矩阵因式分解（NMF）从谷歌评论中识别客户的需求，从而产生矩阵 H 和矩阵 W 作为每个方面的关键词。然后，本研究还将使用依赖树和词库 SenticNet5 计算每条评论的情感。 根据 NMF 和情感的输出结果，我们将计算性能和重要性级别。最终，性能水平和重要性水平将被绘制成图表，并分为四个象限，其中象限 A 为最优先改进的方面。在万隆经销商 Daya Adicipta Motora 确定的八个方面中，候车室设施成为改进的重点。茂物 Bintang Niaga Jaya 经销商有 7 个方面，服务和购买体验成为最优先改进的方面；茂物 Murni Motor II 经销商有 4 个方面，等候时间和等候室设施成为最优先改进的方面。
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Pub Date : 2024-02-09DOI: 10.47191/ijcsrr/v7-i2-23
Arpitha G, Dr. Anu Kaushik
Buccal films has distinct advantages over conventional dosage forms. Drugs can be delivered through buccal route, by avoiding first pass metabolism to produce local and systemic action. Rapid absorption of the drug is achieved because buccal mucosa is highly permeable with rich blood supply. Only few dosage forms are designed to deliver the drug through this route. Leaf extract of Mimosa pudica has number of pharmacological actions. Buccal film of leaf extract of mimosa pudica is prepared by solvent casting method and evaluated for its characteristics. Six formulations were prepared, out of which F3 formulation was found promising formulation, releases 96.13% of drug in 10 minutes.
{"title":"Fabrication and Characterization of Fast Dissolving Herbal Buccal Film Containing Mimosa Pudica Leaf Extract","authors":"Arpitha G, Dr. Anu Kaushik","doi":"10.47191/ijcsrr/v7-i2-23","DOIUrl":"https://doi.org/10.47191/ijcsrr/v7-i2-23","url":null,"abstract":"Buccal films has distinct advantages over conventional dosage forms. Drugs can be delivered through buccal route, by avoiding first pass metabolism to produce local and systemic action. Rapid absorption of the drug is achieved because buccal mucosa is highly permeable with rich blood supply. Only few dosage forms are designed to deliver the drug through this route. Leaf extract of Mimosa pudica has number of pharmacological actions. Buccal film of leaf extract of mimosa pudica is prepared by solvent casting method and evaluated for its characteristics. Six formulations were prepared, out of which F3 formulation was found promising formulation, releases 96.13% of drug in 10 minutes.","PeriodicalId":503135,"journal":{"name":"International Journal of Current Science Research and Review","volume":"19 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139849452","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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