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IMPACT OFADVERTISING ON CONSUMER BUYING BEHAVIOUR 广告对消费者购买行为的影响
Pub Date : 2024-07-24 DOI: 10.55041/ijsrem36828
Priyanshu Priya
In the dynamic landscape of marketing, understanding the intricate relationship between advertising and consumer behavior remains pivotal for businesses aiming to thrive. This study delves into the multifaceted impact of advertising on consumer buying behavior, exploring various dimensions such as cognitive, affective, and behavioral responses. Through a comprehensive review of existing literature and empirical evidence, this paper elucidates the mechanisms through which advertising influences consumer perceptions, attitudes, and ultimately purchasing decisions. Factors such as message content, media channels, and consumercharacteristics are examined to unveil the nuances shaping the effectiveness of advertisingcampaigns. Additionally, emerging trends in digital advertising and the advent of personalized marketing strategies are analyzed to discern their implications on consumer behavior. By synthesizing theoretical insights with practical implications, this research contributes to a deeper understanding of the role of advertising in shaping consumer preferences and offers
在市场营销的动态环境中,了解广告与消费者行为之间错综复杂的关系对企业的发展至关重要。本研究深入探讨了广告对消费者购买行为的多方面影响,从认知、情感和行为反应等多个维度进行了探讨。通过对现有文献和经验证据的全面回顾,本文阐明了广告影响消费者认知、态度并最终影响购买决策的机制。本文研究了信息内容、媒体渠道和消费者特征等因素,揭示了影响广告活动效果的细微差别。此外,还分析了数字广告的新兴趋势和个性化营销策略的出现,以揭示其对消费者行为的影响。通过将理论见解与实际影响相结合,本研究有助于加深对广告在塑造消费者偏好方面所起作用的理解,并提供了
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引用次数: 0
House Price Prediction Using Machine Learning 利用机器学习预测房价
Pub Date : 2024-07-24 DOI: 10.55041/ijsrem36791
Gangadharayya Vh, Abhishek Dc, Naveen Nb, Dr.Md.Irshad Hussain B
Predicting house prices is an important research and application area in the fields of real estate economics and social sciences. This study uses statistics that include various characteristics of houses, such as location, size, age and quality, to create a method for estimating house prices. Accurate predictions are achieved through powerful data processing, feature selection and modeling techniques, including background analysis and machine learning algorithms. The results show that factors such as location, size, and neighborhood characteristics have a significant impact on home prices. Additionally, research shows that advanced techniques such as geographic analysis and economic analysis are used to improve forecast accuracy. The findings underscore the importance of using accurate statistics and analytical methods to predict house prices, providing valuable information to stakeholders in real estate investment, urban planning and policy making. This retrospective focuses on summarizing the methodology, key findings and conclusions of research in the field of house price forecasting. Adjustments may be made based on the specific results and methods used in a particular study Keyword: House Price Prediction, Machine Learning.
预测房价是房地产经济学和社会科学领域的一个重要研究和应用领域。本研究利用包含房屋各种特征(如位置、大小、房龄和质量)的统计数据,创建了一种估算房价的方法。通过强大的数据处理、特征选择和建模技术,包括背景分析和机器学习算法,实现了准确的预测。结果表明,位置、规模和邻里特征等因素对房价有重大影响。此外,研究还表明,使用地理分析和经济分析等先进技术可以提高预测的准确性。研究结果强调了使用准确的统计数据和分析方法预测房价的重要性,为房地产投资、城市规划和政策制定等领域的利益相关者提供了有价值的信息。本回顾性报告重点总结了房价预测领域的研究方法、主要发现和结论。可根据特定研究的具体结果和方法进行调整 关键词:房价预测,机器学习。
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引用次数: 0
Enhancing Cyber Defense: A Comprehensive Study of DNS Security 加强网络防御:DNS 安全综合研究
Pub Date : 2024-07-24 DOI: 10.55041/ijsrem36765
Vaishnavi Gulhane, Dr.R.S Bansode
As the internet continues to evolve, robust security measures are becoming increasingly vital at every stage. One crucial component, the Domain Name System (DNS), plays a pivotal role in helping users access websites. However, its lack of inherent security mechanisms makes it vulnerable to exploitation. Unsecured DNS can be manipulated, leading to threats like DNS tunneling, hijacking, and cache poisoning. To address these vulnerabilities, DNSSEC (Domain Name System Security Extension) offers a critical layer of security for a safer DNS system. Keywords: DNS, DNSSEC, Tunneling, Cache poisoning, Hijacking
随着互联网的不断发展,强大的安全措施在每个阶段都变得越来越重要。域名系统(DNS)是其中一个关键组件,在帮助用户访问网站方面发挥着举足轻重的作用。然而,由于缺乏固有的安全机制,它很容易被利用。不安全的 DNS 可能会被操纵,从而导致 DNS 隧道、劫持和缓存中毒等威胁。为了解决这些漏洞,DNSSEC(域名系统安全扩展)为更安全的 DNS 系统提供了一个关键的安全层。关键词:DNSDNS、DNSSEC、隧道、缓存中毒、劫持
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引用次数: 0
Experimental Analysis of Bond Strength between Bituminous Paving Layers in Laboratory Settings 在实验室环境中对沥青铺路层之间粘结强度的实验分析
Pub Date : 2024-07-24 DOI: 10.55041/ijsrem36771
Rajendra Tigga, Durgesh Kumar Sahu
The purpose of this research is to evaluate the bond strength between various combinations of bituminous layers in a laboratory setting. The bond between these layers is critical for the overall performance of pavement under traffic stresses. Bituminous tack coatings are widely used to improve interlayer adherence. This study examines two layer combinations: bituminous concrete (BC) on dense bituminous macadam (DBM) and semi-dense bituminous concrete (SDBC) on BM. A variety of tack coat materials are employed, including bitumen, Cationic Rapid Setting with low viscosity (CRS-1), and Cationic Medium Setting with high viscosity (CMS-2) emulsions. Bond strength is tested on cylindrical specimens at typical service temperatures (25°C, 30°C, 35°C, and 40°C) and various tack coat application rates. The testing procedure follows the standard Marshall Procedure, where the tack coat is applied, and the top layer is suitably covered in the same mould. The bond strength between layers is then evaluated using a specially designed attachment known as the "bond strength device," which is connected to the loading frame of the Modified Marshall Testing Apparatus. The results indicate that interlayer bond strength is influenced by test temperature, with a reduction observed as temperature increases. The type of tack coat and the specific layer combination also affect binding strength. The required amount of tack coat varies depending on the tack coat type and layer combination. Overall, this study provides insights into improving the bond between bituminous layers in pavements, thereby enhancing their performance and durability under traffic-induced stresses. Keywords: Interlayer bond strength, Tack coat, Bituminous layer combination, Bond strength device.
这项研究的目的是在实验室环境中评估各种沥青层组合之间的粘结强度。这些层之间的粘结对于路面在交通压力下的整体性能至关重要。沥青粘涂层被广泛用于改善层间粘附性。本研究考察了两种层组合:密实沥青金刚砂(DBM)上的沥青混凝土(BC)和 BM 上的半密实沥青混凝土(SDBC)。采用了多种粘层材料,包括沥青、低粘度阳离子速凝乳液(CRS-1)和高粘度阳离子中凝乳液(CMS-2)。粘结强度是在典型使用温度(25°C、30°C、35°C 和 40°C)和不同粘层涂抹率下对圆柱形试样进行测试的。测试程序遵循标准的马歇尔程序,即在同一模具中涂抹粘涂层并适当覆盖顶层。然后使用专门设计的附件(称为 "粘结强度装置")评估层间的粘结强度,该装置与改良马歇尔试验装置的加载框架相连。结果表明,层间粘结强度受测试温度的影响,温度升高时粘结强度降低。粘合剂的类型和特定层的组合也会影响粘合强度。根据粘涂层类型和层组合的不同,所需的粘涂层量也不同。总之,这项研究为改善路面沥青层之间的粘结力,从而提高其在交通应力下的性能和耐久性提供了启示。关键词层间粘结强度 粘结层 沥青层组合 粘结强度装置
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引用次数: 0
Internet of Things (IOT): Research Challenges and Future Applications 物联网 (IOT):研究挑战与未来应用
Pub Date : 2024-07-24 DOI: 10.55041/ijsrem36555
Santosh Kumar Pradhan, Kamalkanta Shaw
With the Internet of Things (IoT) gradually evolving as the subsequent phase of the evolution of the Internet, It becomes crucial to recognize the various potential domains for. Application of IoT, and the research challenges that are associated with these applications. Ranging from smart cities, to health care, smart agriculture, logistics and retail, to even smart living and smart environments IoT is expected to infiltrate into virtually all aspects of daily life. Even though the current IoT enabling technologies have greatly improved in the recent years, there are still numerous problems that require attention. Since the IoT concept ensues from heterogeneous technologies, many research challenges are bound to arise. The fact that IoT is so expansive and affects practically all areas of our lives, makes it a significant research topic for studies in various related fields such as Information technology and computer science. Thus, IoT is paving the way for new dimensions of research to be carried out. This paper presents the recent development of IoT technologies and discusses future applications and research challenges. Keywords—Internet of Things; IoT applications; IoT Challenges; future technologies; smart cities; smart environment; Smart agriculture; smart living.
随着物联网(IoT)逐渐发展成为互联网发展的后续阶段,认识物联网的各种潜在应用领域以及与这些应用相关的研究挑战变得至关重要。物联网的应用以及与这些应用相关的研究挑战变得至关重要。从智能城市到医疗保健、智能农业、物流和零售,甚至智能生活和智能环境,物联网有望渗透到日常生活的方方面面。尽管目前的物联网使能技术近年来有了很大的改进,但仍有许多问题需要关注。由于物联网概念源自异构技术,因此必然会出现许多研究难题。物联网的范围如此之广,几乎影响到我们生活的所有领域,这使其成为信息技术和计算机科学等各相关领域的重要研究课题。因此,物联网为开展新领域的研究铺平了道路。本文介绍了物联网技术的最新发展,并探讨了未来的应用和研究挑战。关键词:物联网;物联网应用;物联网挑战;未来技术;智慧城市;智慧环境;智慧农业;智慧生活。
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引用次数: 0
Advanced Techniques for Real-time Facial Expression Recognition Using Deep Learning 利用深度学习实时识别面部表情的先进技术
Pub Date : 2024-07-24 DOI: 10.55041/ijsrem36731
Bhoomika J, Nagesh B S
Abstract—Developing systems that can automatically recognize and interpret human emotions from facial expressions is the aim of the quickly expanding field of facial emotion identification and detection research. This technology finds applications in a wide range of areas, including as healthcare, marketing, security, and human-computer interface. Using computer vision and machine learning algorithms, facial emotion recognition systems analyze a face’s features and classify it into numerous emotional categories, including joyful, sorrowful, angry, fearful, and surprised.The three steps in the multi-step process that goes into identifying facial emotions are face detection, facial feature extraction, and emotion categorization. Thanks to recent advances in deep learn- ing, facial emotion detection systems can now identify emotions with high resilience and precision. Further, the development of real-time face expression recognition systems has opened up new avenues for applications such as sentiment analysis, emotional intelligence, and affective computing. This technology could fundamentally alter human-machine interactions and open the way to more compassionate and personalized relationships.A multitude of applications, including virtual assistants, mental health aids, and human-centered technology, will be greatly impacted by the development of systems for identifying and de- tecting facial expressions. Artificial intelligence (AI) technologies that recognize emotions allow people to interact with the digital world in more intelligent and flexible ways. But the complexity of emotion identification lies in the fact that it requires context and geometric elements in addition to facial expressions.
摘要--开发能从面部表情自动识别和解读人类情绪的系统,是面部情绪识别和检测研究领域迅速扩展的目标。这项技术的应用领域十分广泛,包括医疗保健、市场营销、安全和人机界面等。利用计算机视觉和机器学习算法,面部情绪识别系统可以分析人脸特征,并将其分为多种情绪类别,包括喜悦、悲伤、愤怒、恐惧和惊讶。得益于深度学习技术的最新进展,面部情绪检测系统现在可以高弹性、高精度地识别情绪。此外,实时人脸表情识别系统的开发为情感分析、情感智能和情感计算等应用开辟了新途径。这项技术将从根本上改变人机交互,并为建立更具同情心和个性化的关系开辟道路。包括虚拟助手、心理健康辅助工具和以人为本的技术在内的多种应用都将受到面部表情识别和保护系统开发的巨大影响。能够识别情绪的人工智能(AI)技术可以让人们以更智能、更灵活的方式与数字世界互动。但情绪识别的复杂性在于,除了面部表情之外,它还需要语境和几何元素。
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引用次数: 0
Tire Texture Monitoring (VGG 19 VS Efficient Net b7) 轮胎纹理监测(VGG 19 VS Efficient Net b7)
Pub Date : 2024-07-24 DOI: 10.55041/ijsrem36751
Saloni Jain1, Sunita GP2, Sampath Kumar S3
Tires are crucial components of vehicles, continuously in contact with the road. Monitoring tire conditions is vital for safety and performance, as degradation in tire treads and sidewalls can affect traction, fuel efficiency, longevity, and road noise. This research leverages both VGG19 and Efficient Net B7 algorithms to enhance tire image rendering, addressing limitations of traditional techniques. Using a binary classification algorithm, we classify tire images as healthy or cracked. By fine-tuning VGG19 and EfficientNet B7 on a specialized tire dataset, we achieve high-quality, photorealistic renderings. Our results demonstrate remarkable improvements in texture quality and visual realism compared to traditional methods. The rendered images exhibit finer details and more accurate representations of the tire’s tread patterns and material properties. This research contributes to the field of computer graphics by presenting a novel application of deep learning techniques to a specific industrial need, paving the way for future advancements in high-quality rendering of complex tire textures. Key Words: VGG19,Photorealistic rendering, deep learning.
轮胎是车辆的关键部件,与路面持续接触。监测轮胎状况对安全和性能至关重要,因为轮胎胎面和胎侧的退化会影响牵引力、燃油效率、使用寿命和路面噪音。这项研究利用 VGG19 和 Efficient Net B7 算法来增强轮胎图像渲染,解决了传统技术的局限性。我们采用二元分类算法,将轮胎图像分为健康和破裂两种。通过在专门的轮胎数据集上对 VGG19 和 EfficientNet B7 进行微调,我们实现了高质量的逼真渲染。与传统方法相比,我们的结果表明在纹理质量和视觉逼真度方面有了明显改善。渲染后的图像细节更精细,对轮胎胎面花纹和材料属性的表现更准确。这项研究将深度学习技术新颖地应用于特定的工业需求,为未来高质量渲染复杂轮胎纹理铺平了道路,从而为计算机图形学领域做出了贡献。关键字VGG19、逼真渲染、深度学习。
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引用次数: 0
Exploring Coping Mechanisms: A Study on Stress Management Techniques for Working Women 探索应对机制:职业女性压力管理技巧研究
Pub Date : 2024-07-24 DOI: 10.55041/ijsrem36756
Origanti Shalini
This study explores coping mechanisms and stress management techniques utilized by working women, focusing on their effectiveness in mitigating work-related stress. The research aims to identify common stressors and evaluate coping strategies, such as time management, physical exercise, social support, mindfulness, and professional counseling. By employing a mixed-methods approach, the study combines quantitative surveys and qualitative interviews to gather comprehensive data. The findings indicate that effective stress management techniques significantly improve mental health and job performance. Additionally, the study highlights the importance of organizational support in fostering a healthy work environment. The results contribute to the understanding of gender- specific stress management and offer practical insights for organizations to support their female employees better. Keywords: Stress Management, Coping Mechanisms, Working Women, Mental Health, Organizational Support, Mixed-Methods.
本研究探讨职业女性所使用的应对机制和压力管理技巧,重点关注其在减轻工作压力方面的有效性。研究旨在找出常见的压力源,并对时间管理、体育锻炼、社会支持、正念和专业咨询等应对策略进行评估。本研究采用混合方法,将定量调查和定性访谈相结合,以收集全面的数据。研究结果表明,有效的压力管理技巧能显著改善心理健康和工作表现。此外,研究还强调了组织支持对营造健康工作环境的重要性。研究结果有助于加深对性别压力管理的理解,并为组织更好地支持女性员工提供了实用的见解。关键词压力管理、应对机制、职业女性、心理健康、组织支持、混合方法。
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引用次数: 0
AI Based Multilingual Chatbot: Advancing Higher Education in Rural Communities 基于人工智能的多语言聊天机器人:推进农村社区的高等教育
Pub Date : 2024-07-24 DOI: 10.55041/ijsrem36726
Chethan K, Preethi K P
The project "AI Based Multilingual Chatbot: Advancing Higher Education in Rural Communities" addresses the pressing need for educational support in rural areas. With advancements in AI and natural language processing (NLP), chatbots have emerged as promising tools to bridge educational gaps. However, existing solutions often lack multilingual support and fail to cater to the unique needs of rural communities. This project aims to develop a multilingual chatbot tailored specifically for rural contexts, enabling access to educational resources and support in local languages. By leveraging AI and NLP technologies, the chatbot will provide personalized assistance to rural students, empowering them to pursue higher education aspirations. Through this project, we aim to address the challenges faced by rural communities in accessing quality education and contribute to their educational advancement. The methodology of the project involves leveraging machine learning algorithms and natural language processing techniques to develop the chatbot. Objectives include designing a user-friendly interface, implementing multilingual support, and ensuring robust data storage and retrieval. Design and experimental tools such as Python, Flask, NLTK, and scikit-learn will be utilized. Key specifications include handling diverse user queries, ensuring data security, and optimizing response generation algorithms. The sequence involves initial data gathering, followed by algorithm development, system testing, and iterative refinement based on user feedback. The key findings of the project showcase significant improvements in user interaction and system performance. Experimental data demonstrates high accuracy in query processing and response generation. The developed chatbot exhibits a working efficiency of over 90%, as indicated by user satisfaction surveys and performance metrics. These outcomes validate the effectiveness of the implemented methodologies and design choices. Key Words: User Experience, Product Recommendation, Neural Network (CNN’s)
基于人工智能的多语言聊天机器人 "项目:推进农村社区的高等教育 "项目旨在满足农村地区对教育支持的迫切需求。随着人工智能和自然语言处理(NLP)技术的进步,聊天机器人已成为缩小教育差距的有前途的工具。然而,现有的解决方案往往缺乏多语言支持,无法满足农村社区的独特需求。本项目旨在开发一款专为农村环境定制的多语种聊天机器人,使人们能够以当地语言获取教育资源和支持。通过利用人工智能和 NLP 技术,聊天机器人将为农村学生提供个性化帮助,使他们有能力实现接受高等教育的愿望。通过这个项目,我们旨在解决农村社区在获得优质教育方面面临的挑战,并为他们的教育进步做出贡献。项目方法包括利用机器学习算法和自然语言处理技术开发聊天机器人。目标包括设计一个用户友好型界面,实现多语言支持,并确保强大的数据存储和检索功能。将使用 Python、Flask、NLTK 和 scikit-learn 等设计和实验工具。主要规范包括处理各种用户查询、确保数据安全和优化响应生成算法。整个过程包括初始数据收集、算法开发、系统测试以及根据用户反馈进行迭代改进。该项目的主要研究成果表明,用户交互和系统性能都有了显著提高。实验数据表明,查询处理和回复生成的准确性很高。用户满意度调查和性能指标表明,开发的聊天机器人的工作效率超过 90%。这些结果验证了实施方法和设计选择的有效性。关键字用户体验、产品推荐、神经网络(CNN)
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引用次数: 0
The AI Evolution in Animation: Balancing Technology and Artistic Integrity 动画中的人工智能演变:平衡技术与艺术完整性
Pub Date : 2024-07-24 DOI: 10.55041/ijsrem36792
Prerana V
This paper, titled "Navigating the Frontier: Benefits and Limitations of AI in Animation," explains the transformative role of artificial intelligence (AI) within the animation industry and also shows how it began. Beginning with a synoptic overview of the evolution of animation technology, the paper unfolds the journey from early hand-drawn animations to contemporary techniques such as computer-generated imagery (CGI) and motion capture and many more. The discussion then shifts to the advantages of AI in animation. Key benefits include enhanced efficiency through automation, increased realism via AI-driven simulations, and cost reductions from optimized production workflows. AI also aids in fostering creativity, ensuring consistency, and maintaining high quality in animation projects. On the flip side, the paper addresses several limitations associated with AI in animation. These include the high initial investment required for AI implementation, the dependence on high-quality data, and potential constraints on artistic control. Ethical concerns such as copyright issues and job displacement are also explored, alongside the challenges of integrating AI tools into established workflows and the current limitations of AI algorithms in capturing subtle human expressions. Using case studies and real-world examples, the paper illustrates both successful applications of AI in animation and the associated challenges. It concludes with a discussion on future prospects for AI in animation, offering recommendations for studios on how to balance technological advancements with maintaining artistic integrity. KEYWORDS Artificial Intelligence (AI), Animation Technology, AI in Animation, Computer-Generated Imagery (CGI), Motion Capture, Automation in Animation, Realism in Animation, AI-Driven Simulations, Animation Efficiency, Creative Assistance, Cost Reduction in Animation, Ethical Considerations in AI, AI Integration.
本文题为 "领航前沿:人工智能在动画领域的优势与局限",阐述了人工智能(AI)在动画产业中的变革作用,并展示了人工智能的起源。本文首先概述了动画技术的发展历程,从早期的手绘动画到计算机生成图像(CGI)和动作捕捉等当代技术。随后讨论了人工智能在动画制作中的优势。主要优势包括通过自动化提高效率,通过人工智能驱动的模拟提高逼真度,以及通过优化生产工作流程降低成本。人工智能还有助于培养创造力、确保一致性和保持动画项目的高质量。另一方面,本文还讨论了与动画中的人工智能相关的几个局限性。其中包括实施人工智能所需的高额初期投资、对高质量数据的依赖以及对艺术控制的潜在限制。此外,还探讨了版权问题和失业等伦理问题,以及将人工智能工具集成到现有工作流程中的挑战和目前人工智能算法在捕捉人类微妙表情方面的局限性。论文通过案例研究和现实世界中的实例,说明了人工智能在动画制作中的成功应用和相关挑战。文章最后讨论了人工智能在动画中的未来前景,并就如何平衡技术进步与保持艺术完整性为工作室提供了建议。关键词:人工智能(AI)、动画技术、动画中的人工智能、计算机生成图像(CGI)、动作捕捉、动画自动化、动画逼真度、人工智能驱动的模拟、动画效率、创意辅助、降低动画成本、人工智能中的伦理考虑、人工智能集成。
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