Agniaturrizki Agniaturrizki, Faris Faisal Ammar, A. Ashadi
Azis, Asmaeny. 2007. Feminisme Profetik. Yogyakarta: Kreasi Wacana. Eriyanto. 2001. Analisis Wacana (pengantar analisis teks media). LkiS Yogyakarta. ———. 2013. Analisis Wacana Pengantar Analisis Media. Yogyakarta: PT. LKIS Printing Cemerlang. Hidayah, Surya Nurul Ainun, dan Aco Karumpa. 2022. “Feminisme dalam Film Yuni Karya Kamila Andini” 11 (1). Israpil. 2017. “Budaya Patriarki dan Kekerasan Terhadap Perempuan (Sejarah dan Perkembangannya).” PUSAKA 5 (2): 141–50. https://doi.org/10.31969/pusaka.v5i2.176. Jorgensen, Marisnne W., dan Louise J. Phillips. 2007. Analisis Wacana Teori dan Metode. Pustaka Pelajar: Yogyakarta. Nurkaolin, Vera, dan Idola Perdini Putri. 2019. “Analisis Wacana Perempuan Dalam Film Kartini Karya Hanung Bramantyo Analisis Wacana Kritis Sara Mills” 6 (1): 1465–71. Rokhmansyah, Alfian. 2016. Pengantar Gender dan Feminisme. Yogyakarta: Garudhawaca. Sakina, Ade Irma, dan Dessy Hasanah Siti A. 2017. “MENYOROTI BUDAYA PATRIARKI DI INDONESIA.” Share : Social Work Journal 7 (1): 71. https://doi.org/10.24198/share.v7i1.13820. Shapiro, Brooke. 2017. “Examining portrayals of female protagonists by female screenwriters using feminist critical discourse analysis.” The Young Researcher 1 (1) : 36-47. Sumakud, Victoria Philly Juliana, dan Virgitta Septyana. 2020. “Analisis Perjuangan Perempuan Dalam Menolak Budaya Patriarki (Analisis Wacana Kritis Sara Mills - ‘Marlina Si Pembunuh Dalam Empat Babak’).” Jurnal SEMIOTIKA 14 (1): 77–101. Wiliiams, Savin. 2019. “Developmental trajectories and milestones of sexual-minority youth. In S. Lamb & J. Gilbert (Eds.), The Cambridge handbook of sexual development: Childhood and adolescence.” Cambridge University Press. pp. 156–17. Yani, Fitri, Muhammad Surif, dan Syairal Fahmi Dalimunthe. 2022. “Analisis Wacana Kritis Model Sara Mills Citra Sosial Perempuan pada Cerpen Kartini Karya Putu Wijaya” 6. Yuliana, Rosa. 2022. “REPERSENTASI BUDAYA PATRIARKI TOKOH WANITA DALAM FILM ‘YUNI’ KARYA KAMILA ANDINI.” Jurnal Penelitian, Pendidikan, dan Pembelajaran Vol. 17 No. 13.
Azis, Asmaeny.2007.预言性女权主义》。日惹：Kreasi Wacana.Eriyanto.2001.话语分析（媒体文本分析入门）。LkiS Yogyakarta.---.2013.话语分析》（媒体分析入门）。日惹：PT LKIS Printing Cemerlang.Hidayah, Surya Nurul Ainun, and Aco Karumpa.2022."卡米拉-安迪尼电影《云霓》中的女性主义》，11 (1).Israpil.2017."父权文化与针对妇女的暴力（历史与发展）》，PUSAKA 5 (2).PUSAKA 5 (2)：141–50. https://doi.org/10.31969/pusaka.v5i2.176.Jorgensen, Marisnne W., and Louise J. Phillips.2007.Discourse Analysis Theory and Method.学生图书馆：学生图书馆：日惹。Nurkaolin, Vera, and Idola Perdini Putri.2019."Hanung Bramantyo 的《Kartini》电影中的女性话语分析 Sara Mills Critical Discourse Analysis" 6 (1)：1465-71.Rokhmansyah, Alfian.2016.性别与女性主义导论》。Yogyakarta：Yogyakarta: Garudhawaca.Sakina, Ade Irma, and Dessy Hasanah Siti A.2017."印度尼西亚的父权文化》。分享：社会工作期刊》7 (1)：71. https://doi.org/10.24198/share.v7i1.13820.Shapiro, Brooke.2017."使用女权主义批判性话语分析研究女性编剧对女性主角的描写"。The Young Researcher 1 (1)：36-47.Sumakud, Victoria Philly Juliana, and Virgitta Septyana.2020."拒绝父权文化的女性斗争分析（萨拉-米尔斯批判性话语分析--《四幕杀人犯玛莉娜》）"。SEMIOTIKA Journal 14 (1)：77-101.Wiliiams, Savin.2019."性少数群体青年的发展轨迹和里程碑》。In S. Lamb & J. Gilbert (Eds.), The Cambridge handbook of sexual development：Childhood and adolescence."pp.156-17.Yani, Fitri, Muhammad Surif, and Syairal Fahmi Dalimunthe.2022."Putu Wijaya 的 Kartini 短篇小说中女性社会形象的萨拉-米尔斯模式的批判性话语分析》 6. Yuliana, Rosa.2022."卡米拉-安迪尼的电影《尤妮》中女性角色对父权文化的表现" 7.研究、教育与学习杂志》第 17 卷第 13 期。
{"title":"Women's Issues and Patriarchal Culture in the Movie Yuni By Kamila Andini","authors":"Agniaturrizki Agniaturrizki, Faris Faisal Ammar, A. Ashadi","doi":"10.55927/fjas.v3i1.7676","DOIUrl":"https://doi.org/10.55927/fjas.v3i1.7676","url":null,"abstract":"Azis, Asmaeny. 2007. Feminisme Profetik. Yogyakarta: Kreasi Wacana. \u0000Eriyanto. 2001. Analisis Wacana (pengantar analisis teks media). LkiS Yogyakarta. \u0000———. 2013. Analisis Wacana Pengantar Analisis Media. Yogyakarta: PT. LKIS Printing Cemerlang. \u0000Hidayah, Surya Nurul Ainun, dan Aco Karumpa. 2022. “Feminisme dalam Film Yuni Karya Kamila Andini” 11 (1). \u0000Israpil. 2017. “Budaya Patriarki dan Kekerasan Terhadap Perempuan (Sejarah dan Perkembangannya).” PUSAKA 5 (2): 141–50. https://doi.org/10.31969/pusaka.v5i2.176. \u0000Jorgensen, Marisnne W., dan Louise J. Phillips. 2007. Analisis Wacana Teori dan Metode. Pustaka Pelajar: Yogyakarta. \u0000Nurkaolin, Vera, dan Idola Perdini Putri. 2019. “Analisis Wacana Perempuan Dalam Film Kartini Karya Hanung Bramantyo Analisis Wacana Kritis Sara Mills” 6 (1): 1465–71. \u0000Rokhmansyah, Alfian. 2016. Pengantar Gender dan Feminisme. Yogyakarta: Garudhawaca. \u0000Sakina, Ade Irma, dan Dessy Hasanah Siti A. 2017. “MENYOROTI BUDAYA PATRIARKI DI INDONESIA.” Share : Social Work Journal 7 (1): 71. https://doi.org/10.24198/share.v7i1.13820. \u0000Shapiro, Brooke. 2017. “Examining portrayals of female protagonists by female screenwriters using feminist critical discourse analysis.” The Young Researcher 1 (1) : 36-47. \u0000Sumakud, Victoria Philly Juliana, dan Virgitta Septyana. 2020. “Analisis Perjuangan Perempuan Dalam Menolak Budaya Patriarki (Analisis Wacana Kritis Sara Mills - ‘Marlina Si Pembunuh Dalam Empat Babak’).” Jurnal SEMIOTIKA 14 (1): 77–101. \u0000Wiliiams, Savin. 2019. “Developmental trajectories and milestones of sexual-minority youth. In S. Lamb & J. Gilbert (Eds.), The Cambridge handbook of sexual development: Childhood and adolescence.” Cambridge University Press. pp. 156–17. \u0000Yani, Fitri, Muhammad Surif, dan Syairal Fahmi Dalimunthe. 2022. “Analisis Wacana Kritis Model Sara Mills Citra Sosial Perempuan pada Cerpen Kartini Karya Putu Wijaya” 6. \u0000Yuliana, Rosa. 2022. “REPERSENTASI BUDAYA PATRIARKI TOKOH WANITA DALAM FILM ‘YUNI’ KARYA KAMILA ANDINI.” Jurnal Penelitian, Pendidikan, dan Pembelajaran Vol. 17 No. 13.","PeriodicalId":504529,"journal":{"name":"Formosa Journal of Applied Sciences","volume":"56 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140493144","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Reinhard Eliezer Yusup Bujung, T. O. Rotinsulu, Mauna Th. B. Maramis
The money supply (M1) is the main metric for assessing a country's economic well-being. The money supply measured in the M1 category is the total amount of currency and short-term deposits that are easily accessible to the public for daily transactions. In 2013–2022, this research aims to calculate the M1 impact of non-cash payment methods, inflation and interest rates. A multiple regression analysis model is used for this analysis. The findings of this research show that there is a positive correlation between the money supply (M1) in Indonesia and non-cash transactions. The money supply (M1) in Indonesia is positively impacted by inflation, although the correlation is not too strong. Interest rates have a significant effect on Indonesia's money supply (M1) and are negatively correlated with M1. Non-cash payments, inflation and interest rates also have a significant relationship with M1. .
{"title":"Analysis of the Influence of Non-Cash Payment Systems, Inflation and Interest Rates on the Money Supply (M1) 2013-2022","authors":"Reinhard Eliezer Yusup Bujung, T. O. Rotinsulu, Mauna Th. B. Maramis","doi":"10.55927/fjas.v3i1.7843","DOIUrl":"https://doi.org/10.55927/fjas.v3i1.7843","url":null,"abstract":"The money supply (M1) is the main metric for assessing a country's economic well-being. The money supply measured in the M1 category is the total amount of currency and short-term deposits that are easily accessible to the public for daily transactions. In 2013–2022, this research aims to calculate the M1 impact of non-cash payment methods, inflation and interest rates. A multiple regression analysis model is used for this analysis. The findings of this research show that there is a positive correlation between the money supply (M1) in Indonesia and non-cash transactions. The money supply (M1) in Indonesia is positively impacted by inflation, although the correlation is not too strong. Interest rates have a significant effect on Indonesia's money supply (M1) and are negatively correlated with M1. Non-cash payments, inflation and interest rates also have a significant relationship with M1.\u0000.","PeriodicalId":504529,"journal":{"name":"Formosa Journal of Applied Sciences","volume":"163 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140501827","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Yosua Prima Arihta Sitepu, M. Mulyadi, M. Ekaputra, Marlina Marlina
The problem of spreading fake news/hoaxes. This happens almost all over the world, including Indonesia. One example of hoaxes in Indonesia is the spread of false information in North Sumatra province, especially through social media. Thesis writing technique This research approach is a normative legal system. The results of the study show that Developing a Criminal Law Policy to Combat False Information Crimes Law Number 19 of 2016 concerning Amendments to Law Number 11 of 2008 concerning the Criminal Code, Law no. 1 of 1946 concerning Criminal Law Regulations, and Law Number 1 of 2023 concerning Electronic Transaction Information (ITE). Provisions related to the COVID-19 pandemic are in the updated Criminal Code.
传播假新闻/骗局的问题。这种情况几乎发生在世界各地，包括印度尼西亚。印尼骗局的一个例子是北苏门答腊省的虚假信息传播，尤其是通过社交媒体。论文写作技巧 这种研究方法属于规范法律体系。研究结果表明，《制定打击虚假信息犯罪的刑法政策》（Developing a Criminal Law Policy to Combating False Information Crimes）是关于修订 2008 年第 11 号《刑法典》、1946 年第 1 号《刑法条例》和 2023 年第 1 号《电子交易信息法》（ITE）的 2016 年第 19 号法律。与 COVID-19 大流行相关的条款已纳入更新后的《刑法典》。
{"title":"Legal Problems regarding the Crime of Fake News (Hoax) during the Covid-19 Pandemic","authors":"Yosua Prima Arihta Sitepu, M. Mulyadi, M. Ekaputra, Marlina Marlina","doi":"10.55927/fjas.v3i1.7760","DOIUrl":"https://doi.org/10.55927/fjas.v3i1.7760","url":null,"abstract":"The problem of spreading fake news/hoaxes. This happens almost all over the world, including Indonesia. One example of hoaxes in Indonesia is the spread of false information in North Sumatra province, especially through social media. Thesis writing technique This research approach is a normative legal system. The results of the study show that Developing a Criminal Law Policy to Combat False Information Crimes Law Number 19 of 2016 concerning Amendments to Law Number 11 of 2008 concerning the Criminal Code, Law no. 1 of 1946 concerning Criminal Law Regulations, and Law Number 1 of 2023 concerning Electronic Transaction Information (ITE). Provisions related to the COVID-19 pandemic are in the updated Criminal Code.\u0000 ","PeriodicalId":504529,"journal":{"name":"Formosa Journal of Applied Sciences","volume":"20 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140509229","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The aim of this research is to determine the implementation of the marketing mix strategy used through the 4P aspects including product, price, place and promotion with efforts to increase sales volume at the Wildan Sandal Store. This type of research uses descriptive qualitative. Data collection in this research uses primary data taken in direct observations and interviews with the business owner. The results obtained from this research are that the products marketed at the Wildan Sandal Shop have various models with different sizes ranging from children to adults. The conclusion resulting from this research is that implementing a good marketing mix strategy in business can have an influence on increasing the sales volume of the Wildan Sandal Store.
{"title":"Implementation of Marketing Mix in Efforts to Increase Sales Volume at the Wildan Sandals Store","authors":"Syifa Fauziah, Hadita Hadita","doi":"10.55927/fjas.v3i1.7463","DOIUrl":"https://doi.org/10.55927/fjas.v3i1.7463","url":null,"abstract":"The aim of this research is to determine the implementation of the marketing mix strategy used through the 4P aspects including product, price, place and promotion with efforts to increase sales volume at the Wildan Sandal Store. This type of research uses descriptive qualitative. Data collection in this research uses primary data taken in direct observations and interviews with the business owner. The results obtained from this research are that the products marketed at the Wildan Sandal Shop have various models with different sizes ranging from children to adults. The conclusion resulting from this research is that implementing a good marketing mix strategy in business can have an influence on increasing the sales volume of the Wildan Sandal Store.","PeriodicalId":504529,"journal":{"name":"Formosa Journal of Applied Sciences","volume":"56 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140513356","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Seeing the development of coffee shops which is currently increasingly rapid, it is a threat to other coffee shop business people in terms of determining marketing strategies. One form of marketing strategy that is currently being implemented by many coffee shop business people is using Instagram social media to reach a wider market. This research discusses the use of social media Instagram as a marketing promotion medium for coffee shops in Bekasi (Study on the Instagram account @janiancoffee). This research method uses a qualitative descriptive approach. This research uses primary data and secondary data. Based on the results of the research and discussion, there are efforts made by Promise Coffee to increase sales by utilizing Instagram accounts, namely: conducting consumer interactions, collaborations, and holding events. This proves an increase in sales of coffee appointment products.
{"title":"Utilization of Instagram Social Media as a Marketing Promotion Media for Coffee Shops in Bekasi (Study on Instagram Account @Janjiancoffee)","authors":"Adinda Dwi Nurul Aulia, Hadita Hadita","doi":"10.55927/fjas.v3i1.7481","DOIUrl":"https://doi.org/10.55927/fjas.v3i1.7481","url":null,"abstract":"Seeing the development of coffee shops which is currently increasingly rapid, it is a threat to other coffee shop business people in terms of determining marketing strategies. One form of marketing strategy that is currently being implemented by many coffee shop business people is using Instagram social media to reach a wider market. This research discusses the use of social media Instagram as a marketing promotion medium for coffee shops in Bekasi (Study on the Instagram account @janiancoffee). This research method uses a qualitative descriptive approach. This research uses primary data and secondary data. Based on the results of the research and discussion, there are efforts made by Promise Coffee to increase sales by utilizing Instagram accounts, namely: conducting consumer interactions, collaborations, and holding events. This proves an increase in sales of coffee appointment products.","PeriodicalId":504529,"journal":{"name":"Formosa Journal of Applied Sciences","volume":"47 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140513407","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-05DOI: 10.55927/fjas.v2i12.7094
Diva Ayu Syafitri, Muhammad Farghani Ridwan, Alfiyan Moh, Zaim, Iriani Ismail, Universitas Trunojoyo Madura, Kata Kunci, Praktik, Manajemen Sumber, Daya Manusia, Kinerja, Karyawan Mixue
This research aims to prove that human resource management practices can improve the performance of an employee using a qualitative approach method with descriptive research. This research uses data collection techniques through observation and interviews. Based on this research, it is known that the HRM practices implemented by the company consist of recruitment and selection, appointment and placement of employees, training orientation, workplace placement and development. The population in this study were Mixue employees in Telang, Madura. The sample in this research was 3 respondents. In the process of collecting data in this research, the research used a structured interview method. The data used is primary data that has been obtained through direct interviews. The research results show that HRM practices can improve the performance of employees in Mixue Telang, Madura.
{"title":"Human Resource Management Practices to Improve Employee Work (Case Study at Mixue Telang Company)","authors":"Diva Ayu Syafitri, Muhammad Farghani Ridwan, Alfiyan Moh, Zaim, Iriani Ismail, Universitas Trunojoyo Madura, Kata Kunci, Praktik, Manajemen Sumber, Daya Manusia, Kinerja, Karyawan Mixue","doi":"10.55927/fjas.v2i12.7094","DOIUrl":"https://doi.org/10.55927/fjas.v2i12.7094","url":null,"abstract":"This research aims to prove that human resource management practices can improve the performance of an employee using a qualitative approach method with descriptive research. This research uses data collection techniques through observation and interviews. Based on this research, it is known that the HRM practices implemented by the company consist of recruitment and selection, appointment and placement of employees, training orientation, workplace placement and development. The population in this study were Mixue employees in Telang, Madura. The sample in this research was 3 respondents. In the process of collecting data in this research, the research used a structured interview method. The data used is primary data that has been obtained through direct interviews. The research results show that HRM practices can improve the performance of employees in Mixue Telang, Madura.","PeriodicalId":504529,"journal":{"name":"Formosa Journal of Applied Sciences","volume":"14 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139536195","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Given the importance of the needs that must be met by humans as living beings, food is one of the elements that must be fulfilled so that humans can survive. Food is increasingly innovating but until now instant food is still favored by many people. Instant food that is often found and easy to make is Instant Noodles, there are many Instant Noodle brands in Indonesia, especially Lemonilo. Lemonilo does its marketing strategy by hooking NCT Dream as its celebrity endorser or brand ambassador. It is said to be the right decision because it turns out that celebrity endorsers through audience attitudes towards advertising and brands have a significant positive influence on buying interest in Lemonilo products.
{"title":"Analysis of the Influence of Celebrity Endorsers: Case Study of Audience Attitudes towards Advertising and Brands and the Influence of Consumer Purchase Interest on the Product \"Lemonilo X NCT Dream\" in Bekasi","authors":"Amanda Dwi Putri, Hadita Hadita","doi":"10.55927/fjas.v3i1.7401","DOIUrl":"https://doi.org/10.55927/fjas.v3i1.7401","url":null,"abstract":"Given the importance of the needs that must be met by humans as living beings, food is one of the elements that must be fulfilled so that humans can survive. Food is increasingly innovating but until now instant food is still favored by many people. Instant food that is often found and easy to make is Instant Noodles, there are many Instant Noodle brands in Indonesia, especially Lemonilo. Lemonilo does its marketing strategy by hooking NCT Dream as its celebrity endorser or brand ambassador. It is said to be the right decision because it turns out that celebrity endorsers through audience attitudes towards advertising and brands have a significant positive influence on buying interest in Lemonilo products.","PeriodicalId":504529,"journal":{"name":"Formosa Journal of Applied Sciences","volume":"43 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140513483","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Event Organizer is a team that conceptualizes an event and implements and evaluates each agenda that has been implemented. To make the wishes and dreams of many people come true, especially at weddings, event organizers offer professional services that can reach the entire community to make these dreams come true. Having a professional team such as an Event Organizer greatly influences the success of an event, from small events organized by companies, concerts or public entertainment to personal events such as weddings. The people of Surabaya already know and trust the professional service team that can plan wedding processions, namely Mahar Agung Organizer. In introducing the Creative Industry Business, Mahar Agung Organizer uses digital promotion strategies through social media such as YouTube, Instagram, TikTok, and Websites to carry out promotions. This research aims to describe strategies for how an event organizer business can develop social media such as Instagram and TikTok as the main promotional media to get clients. Through AIDA analysis (attention, interest, desire, action). The method in this research is descriptive qualitative by describing in detail and analyzing the results of field observations, literature studies, interviews and documentation. This research shows the results that social media has a big influence on clients' interest in using the professional services of Mahar Agung Organizer which always has attractive offers and informative content regularly.
活动组织者是一个团队，他们负责构思一项活动，并执行和评估已实施的每项议程。为了让许多人的愿望和梦想成真，特别是在婚礼上，活动组织者提供的专业服务可以覆盖整个社区，让这些梦想成真。从公司组织的小型活动、音乐会或公共娱乐活动到婚礼等个人活动，活动组织者这样的专业团队在很大程度上影响着活动的成功。泗水人民已经了解并信任能够策划婚礼游行的专业服务团队，即 Mahar Agung Organizer。Mahar Agung Organizer 在引进创意产业业务时，通过 YouTube、Instagram、TikTok 和网站等社交媒体采用数字推广策略进行宣传。本研究旨在描述活动组织者企业如何将 Instagram 和 TikTok 等社交媒体作为主要宣传媒体来获取客户的策略。通过 AIDA 分析（注意、兴趣、欲望、行动）。本研究采用描述性定性研究方法，详细描述并分析实地观察、文献研究、访谈和文档记录的结果。研究结果表明，社交媒体对客户使用 Mahar Agung Organizer 专业服务的兴趣有很大影响，因为 Mahar Agung Organizer 总是定期提供有吸引力的优惠和信息内容。
{"title":"Implementation of Social Media as a Digital Marketing Strategy using Aida Analysis in Event Organizers","authors":"Alvionita Zakiyatur Rahma, Kustini Kustini","doi":"10.55927/fjas.v3i1.7579","DOIUrl":"https://doi.org/10.55927/fjas.v3i1.7579","url":null,"abstract":"Event Organizer is a team that conceptualizes an event and implements and evaluates each agenda that has been implemented. To make the wishes and dreams of many people come true, especially at weddings, event organizers offer professional services that can reach the entire community to make these dreams come true. Having a professional team such as an Event Organizer greatly influences the success of an event, from small events organized by companies, concerts or public entertainment to personal events such as weddings. The people of Surabaya already know and trust the professional service team that can plan wedding processions, namely Mahar Agung Organizer. In introducing the Creative Industry Business, Mahar Agung Organizer uses digital promotion strategies through social media such as YouTube, Instagram, TikTok, and Websites to carry out promotions. This research aims to describe strategies for how an event organizer business can develop social media such as Instagram and TikTok as the main promotional media to get clients. Through AIDA analysis (attention, interest, desire, action). The method in this research is descriptive qualitative by describing in detail and analyzing the results of field observations, literature studies, interviews and documentation. This research shows the results that social media has a big influence on clients' interest in using the professional services of Mahar Agung Organizer which always has attractive offers and informative content regularly.","PeriodicalId":504529,"journal":{"name":"Formosa Journal of Applied Sciences","volume":"9 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140513691","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-04DOI: 10.55927/fjas.v2i12.7169
Surya Pae Medelson Nakamnanu
The financial performance of the Kupang Regency regional government is important information in making regional financial management policies. One tool for analyzing local government financial performance is by analyzing financial ratios. This research aims to analyze the fiscal independence of the Kupang Regency regional government in 2017-2021. This research is a case study research conducted at the Regional Financial and Asset Management Agency. Data collection using interviews and documentation The results of the research show that the degree of fiscal decentralization over the five year period (2017-2021) is on average 7.5% and Fiscal Independence is on average 6.52% which based on the criteria is categorized as very low This means that regional financial capacity to finance its activities is still very lacking and is dependent on the central government.
{"title":"Fiscal Independence of the Regional Government of Kupang Regency in the Implementation of Regional Government Affairs","authors":"Surya Pae Medelson Nakamnanu","doi":"10.55927/fjas.v2i12.7169","DOIUrl":"https://doi.org/10.55927/fjas.v2i12.7169","url":null,"abstract":"The financial performance of the Kupang Regency regional government is important information in making regional financial management policies. One tool for analyzing local government financial performance is by analyzing financial ratios. This research aims to analyze the fiscal independence of the Kupang Regency regional government in 2017-2021. This research is a case study research conducted at the Regional Financial and Asset Management Agency. Data collection using interviews and documentation The results of the research show that the degree of fiscal decentralization over the five year period (2017-2021) is on average 7.5% and Fiscal Independence is on average 6.52% which based on the criteria is categorized as very low This means that regional financial capacity to finance its activities is still very lacking and is dependent on the central government.","PeriodicalId":504529,"journal":{"name":"Formosa Journal of Applied Sciences","volume":"16 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139536393","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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