In the era of big data, technology is constantly innovated. For the audit industry, the combination of big data technology and audit should be the development trend of The Times. The joint application and combination of various technologies will promote the further development of audit. This paper mainly expounds some basic technologies of big data audit, explores and discusses the problems and corresponding solutions in the development process of big data audit in today’s society, and looks forward to the trend of big data audit in the future.
{"title":"Research and Prospect of Big Data Audit Technology","authors":"Shicheng Li","doi":"10.22158/ibes.v6n2p92","DOIUrl":"https://doi.org/10.22158/ibes.v6n2p92","url":null,"abstract":"In the era of big data, technology is constantly innovated. For the audit industry, the combination of big data technology and audit should be the development trend of The Times. The joint application and combination of various technologies will promote the further development of audit. This paper mainly expounds some basic technologies of big data audit, explores and discusses the problems and corresponding solutions in the development process of big data audit in today’s society, and looks forward to the trend of big data audit in the future.","PeriodicalId":504548,"journal":{"name":"International Business & Economics Studies","volume":"97 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140377308","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Digital marketing represents a modern approach to marketing. This type of marketing is an important tool for gaining a competitive advantage. The primary benefits of digital marketing for the business sector include providing personalized attention to each customer and cultivating a sense of uniqueness and added value for the company. To effectively apply digital marketing in business practice, it is essential to develop a framework for evaluating digital marketing functions that consider the market’s regional socio-cultural characteristics. Based on this premise, the present study has identified the functions of digital marketing and its role in the development of competitive advantage. To achieve this goal, 71 active marketing experts in the American food industry were selected, and a standard questionnaire was distributed to them. The data was analyzed using the least squares linear regression model. The research results indicated that website development, expanding customer access, utilizing social platforms, and leveraging email for digital marketing all contribute to gaining a competitive advantage.
{"title":"Unleashing Competitive Advantage through Digital Marketing: Expanding Customer Access and Social Platform Development","authors":"Mohammadali Shahbandi","doi":"10.22158/ibes.v6n2p52","DOIUrl":"https://doi.org/10.22158/ibes.v6n2p52","url":null,"abstract":"Digital marketing represents a modern approach to marketing. This type of marketing is an important tool for gaining a competitive advantage. The primary benefits of digital marketing for the business sector include providing personalized attention to each customer and cultivating a sense of uniqueness and added value for the company. To effectively apply digital marketing in business practice, it is essential to develop a framework for evaluating digital marketing functions that consider the market’s regional socio-cultural characteristics. Based on this premise, the present study has identified the functions of digital marketing and its role in the development of competitive advantage. To achieve this goal, 71 active marketing experts in the American food industry were selected, and a standard questionnaire was distributed to them. The data was analyzed using the least squares linear regression model. The research results indicated that website development, expanding customer access, utilizing social platforms, and leveraging email for digital marketing all contribute to gaining a competitive advantage.","PeriodicalId":504548,"journal":{"name":"International Business & Economics Studies","volume":"108 41","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140380408","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In the current era of rapid development of information, the field of visual communication design carries the important mission of conveying information and optimizing user experience. This study aims to deeply analyze the core principles and strategies of information architecture and interaction design in visual communication design, as well as the relevance and importance of the two in enhancing design efficiency and user experience. Through the form of case studies, this paper specifies the strategies and methods for building effective information architecture in visual communication design projects, such as target user group analysis, information classification and organization, and navigation system design. The research focuses on the practical and theoretical foundations of interaction design, and explains the key role of interaction design in enhancing user experience and information interactivity. The paper meticulously explores the basic principles of interaction design, such as consistency, feedback, and control, and how these principles can be applied in visual communication design to build intuitive and efficient user interfaces. This paper proposes a multidimensional optimization strategy, including interdisciplinary teamwork, user research and testing, and iterative design, to promote the effective integration of information architecture and interaction design. To summarize, this study not only delves into the application and practice of information architecture and interaction design in visual communication design, but also provides a set of theoretical frameworks and practical design strategies for designers and researchers, with a view to advancing the field of visual communication design to a higher goal by improving the interactability of information and user experience.
{"title":"A Study of Information Architecture and Interaction","authors":"Yuhao Fu","doi":"10.22158/ibes.v6n1p154","DOIUrl":"https://doi.org/10.22158/ibes.v6n1p154","url":null,"abstract":"In the current era of rapid development of information, the field of visual communication design carries the important mission of conveying information and optimizing user experience. This study aims to deeply analyze the core principles and strategies of information architecture and interaction design in visual communication design, as well as the relevance and importance of the two in enhancing design efficiency and user experience. Through the form of case studies, this paper specifies the strategies and methods for building effective information architecture in visual communication design projects, such as target user group analysis, information classification and organization, and navigation system design. The research focuses on the practical and theoretical foundations of interaction design, and explains the key role of interaction design in enhancing user experience and information interactivity. The paper meticulously explores the basic principles of interaction design, such as consistency, feedback, and control, and how these principles can be applied in visual communication design to build intuitive and efficient user interfaces. This paper proposes a multidimensional optimization strategy, including interdisciplinary teamwork, user research and testing, and iterative design, to promote the effective integration of information architecture and interaction design. To summarize, this study not only delves into the application and practice of information architecture and interaction design in visual communication design, but also provides a set of theoretical frameworks and practical design strategies for designers and researchers, with a view to advancing the field of visual communication design to a higher goal by improving the interactability of information and user experience.","PeriodicalId":504548,"journal":{"name":"International Business & Economics Studies","volume":" 41","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140384149","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Green credit involves the government, enterprises and commercial banks, among which commercial banks are not only the executors of the government’s macro-control functions, but also the lenders of credit business, which are both public and commercial, and are the core subjects of green credit. Due to the different classification standards of green credit, the low availability of environmental information and the lack of third-party auxiliary institutions, commercial banks are left without resources when auditing green credit enterprises and projects, but the necessary supervision mechanism is lacking because of the ambiguous division of supervision subjects and their responsibilities. In order to prevent the phenomenon that commercial banks neglect the audit, which virtually helps enterprises to cause environmental and resource damage accidents, we should improve the review and supervision mechanism of green credit from two aspects: unifying the classification standards of green credit and establishing the legal system of green credit supervision.
{"title":"Research on the Review and Supervision Mechanism of Green Credit","authors":"Shuyi Sang","doi":"10.22158/ibes.v6n2p43","DOIUrl":"https://doi.org/10.22158/ibes.v6n2p43","url":null,"abstract":"Green credit involves the government, enterprises and commercial banks, among which commercial banks are not only the executors of the government’s macro-control functions, but also the lenders of credit business, which are both public and commercial, and are the core subjects of green credit. Due to the different classification standards of green credit, the low availability of environmental information and the lack of third-party auxiliary institutions, commercial banks are left without resources when auditing green credit enterprises and projects, but the necessary supervision mechanism is lacking because of the ambiguous division of supervision subjects and their responsibilities. In order to prevent the phenomenon that commercial banks neglect the audit, which virtually helps enterprises to cause environmental and resource damage accidents, we should improve the review and supervision mechanism of green credit from two aspects: unifying the classification standards of green credit and establishing the legal system of green credit supervision.","PeriodicalId":504548,"journal":{"name":"International Business & Economics Studies","volume":" 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140210767","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In order to comply with the national “Belt and Road” policy and continue to promote the grand goal of rural revitalization. This paper is mainly for the lion head citrus industry in line with the development of the times, for Xunyang agricultural products lion head citrus to open a new type of marketing ideas and promotional methods. According to different age levels, different marketing programs are proposed, and product design and sales planning in line with the characteristics of different ages are proposed. Keeping up with the modern fashion trend elements, opening up new sales ideas for the Shishitoukan Industrial Park, strengthening the development of Shishitoukan deep-processing field, and opening up foreign markets. Solve the current sales limitations of the sales market, realize the two-way development of culture and economy, sustain the development of derivative industries, provide a new road to open up overseas markets, and realize the goal of rural revitalization.
{"title":"Analysis of Xunyang Lion’s Head Citrus Brand IP Shaping and Sales Planning Suggestions","authors":"Yanyan Li, Zhiyi Du, Huihui Ren","doi":"10.22158/ibes.v6n1p146","DOIUrl":"https://doi.org/10.22158/ibes.v6n1p146","url":null,"abstract":"In order to comply with the national “Belt and Road” policy and continue to promote the grand goal of rural revitalization. This paper is mainly for the lion head citrus industry in line with the development of the times, for Xunyang agricultural products lion head citrus to open a new type of marketing ideas and promotional methods. According to different age levels, different marketing programs are proposed, and product design and sales planning in line with the characteristics of different ages are proposed. Keeping up with the modern fashion trend elements, opening up new sales ideas for the Shishitoukan Industrial Park, strengthening the development of Shishitoukan deep-processing field, and opening up foreign markets. Solve the current sales limitations of the sales market, realize the two-way development of culture and economy, sustain the development of derivative industries, provide a new road to open up overseas markets, and realize the goal of rural revitalization.","PeriodicalId":504548,"journal":{"name":"International Business & Economics Studies","volume":"57 39","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140231308","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
With the rapid development of globalisation, business communication has become more and more frequent in the international arena. In business English conversation, moderating language plays an important role as a communication strategy. Based on the perspective of relationship management theory, this paper explores the functions and strategies of de-escalation in business English talks. The results of the study show that de-escalation helps to establish and maintain good business relationships in business scenarios, and also positively affects the outcome of the talks. Finally, the paper puts forward some suggestions for the use of moderated language in business English talks to help business people communicate better across cultures.
{"title":"Analysing the Easing Language in Business English General Language Talks under the Perspective of Relationship Management Theory","authors":"Jialu Li","doi":"10.22158/ibes.v6n1p140","DOIUrl":"https://doi.org/10.22158/ibes.v6n1p140","url":null,"abstract":"With the rapid development of globalisation, business communication has become more and more frequent in the international arena. In business English conversation, moderating language plays an important role as a communication strategy. Based on the perspective of relationship management theory, this paper explores the functions and strategies of de-escalation in business English talks. The results of the study show that de-escalation helps to establish and maintain good business relationships in business scenarios, and also positively affects the outcome of the talks. Finally, the paper puts forward some suggestions for the use of moderated language in business English talks to help business people communicate better across cultures.","PeriodicalId":504548,"journal":{"name":"International Business & Economics Studies","volume":"34 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140229388","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
With the continuous development of global trade and logistics business, the construction of emergency logistics system has become an important part to ensure the efficient operation of logistics chain. However, in the face of emergencies, such as natural disasters, traffic accidents or public health crises, the traditional emergency logistics system is vulnerable to information asymmetry, data tampering and other problems, resulting in low emergency response efficiency. Blockchain technology, with its decentralized, immutable, transparent and traceable characteristics, offers new possibilities for solving these problems. This paper aims to discuss the solution of blockchain technology applied in the field of emergency logistics from the perspective of supply chain, in order to build a multi-agent collaborative emergency logistics “digital platform” network, and improve the response ability and toughness of the urban emergency logistics system that “combines emergency and peace”.
{"title":"Research on Application Solutions of Blockchain Technology in Multi-Party Collaborative Emergency Logistics System","authors":"Fan Cheng, Xin Wei","doi":"10.22158/ibes.v6n2p9","DOIUrl":"https://doi.org/10.22158/ibes.v6n2p9","url":null,"abstract":"With the continuous development of global trade and logistics business, the construction of emergency logistics system has become an important part to ensure the efficient operation of logistics chain. However, in the face of emergencies, such as natural disasters, traffic accidents or public health crises, the traditional emergency logistics system is vulnerable to information asymmetry, data tampering and other problems, resulting in low emergency response efficiency. Blockchain technology, with its decentralized, immutable, transparent and traceable characteristics, offers new possibilities for solving these problems. This paper aims to discuss the solution of blockchain technology applied in the field of emergency logistics from the perspective of supply chain, in order to build a multi-agent collaborative emergency logistics “digital platform” network, and improve the response ability and toughness of the urban emergency logistics system that “combines emergency and peace”.","PeriodicalId":504548,"journal":{"name":"International Business & Economics Studies","volume":"24 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140247420","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research aims to compare different aspects of family environment influence from both academic and economic perspectives between Shanghai, an urban city, and Jinzhai, a rural region. This research also attempts to present some potential solutions to lessen the education inequalities between urban and rural areas.
{"title":"Education Inequality in China: Comparison of Family Background in Shanghai and Jinzhai","authors":"Jialin Zhang, Kenneth Bigel","doi":"10.22158/ibes.v6n2p1","DOIUrl":"https://doi.org/10.22158/ibes.v6n2p1","url":null,"abstract":"This research aims to compare different aspects of family environment influence from both academic and economic perspectives between Shanghai, an urban city, and Jinzhai, a rural region. This research also attempts to present some potential solutions to lessen the education inequalities between urban and rural areas.","PeriodicalId":504548,"journal":{"name":"International Business & Economics Studies","volume":"19 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140254443","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Enterprise groups have the characteristics of numerous subordinate enterprises, dispersed regions, multi-level legal entities, complex management, and capital flow running through various links such as procurement, production, and marketing. Funds are the lifeline of enterprises, and only when the level of fund control is at a certain level and adapted to the current development of the enterprise, can the survival and development of the enterprise be guaranteed. In recent years, incidents of payment crises and even bankruptcies have repeatedly occurred in well-developed enterprises due to poor financial control. Therefore, strengthening the control of enterprise group funds has become an urgent problem that most enterprise groups face in their development.
{"title":"Analysis and Optimization Measures of Fund Control Issues in Enterprise Groups","authors":"Baozhou Shi","doi":"10.22158/ibes.v6n1p132","DOIUrl":"https://doi.org/10.22158/ibes.v6n1p132","url":null,"abstract":"Enterprise groups have the characteristics of numerous subordinate enterprises, dispersed regions, multi-level legal entities, complex management, and capital flow running through various links such as procurement, production, and marketing. Funds are the lifeline of enterprises, and only when the level of fund control is at a certain level and adapted to the current development of the enterprise, can the survival and development of the enterprise be guaranteed. In recent years, incidents of payment crises and even bankruptcies have repeatedly occurred in well-developed enterprises due to poor financial control. Therefore, strengthening the control of enterprise group funds has become an urgent problem that most enterprise groups face in their development.","PeriodicalId":504548,"journal":{"name":"International Business & Economics Studies","volume":"40 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140440930","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Since the 18th National Congress of the Communist Party of China, China has always adhered to and deepened its unique financial roadmap to ensure the efficient operation and high-quality development of the financial industry. At the same time, we are also constantly improving our financial supervision and management system. With the establishment of the whole process registration system, the need for the legal construction and the later monitoring and control restrictions of the capital market has become more urgent. Because the capital market is established based on the openness and transparency of information, accounting firms play key roles in this field.—As “gatekeepers” to ensure the accuracy and integrity of financial information, which is of vital significance to maintaining the stable and healthy development of the capital market. This paper takes the audit case of Zhengzhou Huajing diamond by Asia-Pacific Accounting firm as the research object, according to the defects in the audit, and puts forward countermeasures and suggestions for the audit, aiming to provide certain reference value for reducing the audit failure.
{"title":"Analysis of Audit Failure of Yu Diamond by Asia Pacific Certified Public Accountants","authors":"Wanqi Wang","doi":"10.22158/ibes.v6n1p117","DOIUrl":"https://doi.org/10.22158/ibes.v6n1p117","url":null,"abstract":"Since the 18th National Congress of the Communist Party of China, China has always adhered to and deepened its unique financial roadmap to ensure the efficient operation and high-quality development of the financial industry. At the same time, we are also constantly improving our financial supervision and management system. With the establishment of the whole process registration system, the need for the legal construction and the later monitoring and control restrictions of the capital market has become more urgent. Because the capital market is established based on the openness and transparency of information, accounting firms play key roles in this field.—As “gatekeepers” to ensure the accuracy and integrity of financial information, which is of vital significance to maintaining the stable and healthy development of the capital market. This paper takes the audit case of Zhengzhou Huajing diamond by Asia-Pacific Accounting firm as the research object, according to the defects in the audit, and puts forward countermeasures and suggestions for the audit, aiming to provide certain reference value for reducing the audit failure.","PeriodicalId":504548,"journal":{"name":"International Business & Economics Studies","volume":"6 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140478943","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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