Pub Date : 2024-01-31DOI: 10.55927/eajmr.v3i1.7885
Dinda Sinsilia Annisa, Bertha Iin Esti Indraswanti
HDI, or Human Development Index, is a measure used to assess the level of human quality development in a country. The purpose of this research is to see the effect of government expenditure on education and health as well as GRDP on the level of HDI in the Regency/City of Bengkulu Province. The analysis method in this study uses panel data regression and uses Stata/MP 14.0 software. Panel data covering 10 regencies/cities in Bengkulu Province for a period of 7 years, namely 2015-2021. The results of the research conducted have a significant influence between health expenditure, and GRDP on HDI in the Regency/City of Bengkulu Province. However, education expenditure does not have a significant effect on HDI in the Regency/City of Bengkulu Province. Through health expenditure and GRDP, it is hoped that it can improve the quality of life of people in Bengkulu Province.
{"title":"Analysis of the Effect of Government Spending and PDRB on Human Development Index in Districts/Cities of Bengkulu Province","authors":"Dinda Sinsilia Annisa, Bertha Iin Esti Indraswanti","doi":"10.55927/eajmr.v3i1.7885","DOIUrl":"https://doi.org/10.55927/eajmr.v3i1.7885","url":null,"abstract":"HDI, or Human Development Index, is a measure used to assess the level of human quality development in a country. The purpose of this research is to see the effect of government expenditure on education and health as well as GRDP on the level of HDI in the Regency/City of Bengkulu Province. The analysis method in this study uses panel data regression and uses Stata/MP 14.0 software. Panel data covering 10 regencies/cities in Bengkulu Province for a period of 7 years, namely 2015-2021. The results of the research conducted have a significant influence between health expenditure, and GRDP on HDI in the Regency/City of Bengkulu Province. However, education expenditure does not have a significant effect on HDI in the Regency/City of Bengkulu Province. Through health expenditure and GRDP, it is hoped that it can improve the quality of life of people in Bengkulu Province.","PeriodicalId":507569,"journal":{"name":"East Asian Journal of Multidisciplinary Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140470867","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-31DOI: 10.55927/eajmr.v3i1.7344
Adly Caesar Septadarman, R. A. Rambe
The aim of this study is to analyze the influence of population growth, education, and health on poverty in Indonesia. The data used in this research are panel data from 34 provinces in Indonesia spanning the years 2018 to 2022. Poverty is utilized as the dependent variable, while population growth, education, and health serve as independent variables. The analytical method employed is panel data regression. The findings indicate that population growth does not significantly affect poverty in Indonesia, whereas education and health significantly influence poverty in Indonesia from 2018 to 2022.
{"title":"Analysis of the Influence of Population Growth, Education, and Health on Poverty in Indonesia from 2018 to 2022","authors":"Adly Caesar Septadarman, R. A. Rambe","doi":"10.55927/eajmr.v3i1.7344","DOIUrl":"https://doi.org/10.55927/eajmr.v3i1.7344","url":null,"abstract":"The aim of this study is to analyze the influence of population growth, education, and health on poverty in Indonesia. The data used in this research are panel data from 34 provinces in Indonesia spanning the years 2018 to 2022. Poverty is utilized as the dependent variable, while population growth, education, and health serve as independent variables. The analytical method employed is panel data regression. The findings indicate that population growth does not significantly affect poverty in Indonesia, whereas education and health significantly influence poverty in Indonesia from 2018 to 2022.","PeriodicalId":507569,"journal":{"name":"East Asian Journal of Multidisciplinary Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140472578","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-19DOI: 10.55927/eajmr.v3i1.7831
Adelia Firansiska Sukirno, Kustini Kustini
In order to create a competitive advantage, the strategy that is considered effective in overcoming it is the existence of the right strategy, for example the STP (Segmenting, Targeting, Positioning) strategy. This research focuses on analyzing the marketing strategy of Mahar Agung Organizer Event Organizer (EO) on brand image formation. This research is useful in knowing how wedding organizer services maximize their marketing strategies to get as much profit as possible. This research is a type of qualitative research that uses descriptive analysis. The results of this study indicate a segmentation strategy based on geographic, demographic, behavioral, and psychographic segmentation. The focus of Mahar Agung Organizer's target is from the upper middle class community with an age range of 20-60 years in the East Java Province area. The implementation of the right positioning and targeting has succeeded in forming a positive brand image of Mahar Agung Organizer as a top quality EO in handling traditional Javanese weddings.
为了创造竞争优势，被认为能有效克服竞争优势的战略是存在正确的战略，例如 STP（细分、目标、定位）战略。本研究重点分析 Mahar Agung Organizer Event Organizer（EO）在品牌形象形成方面的营销战略。本研究有助于了解婚礼组织者服务如何最大限度地利用其营销策略来获取尽可能多的利润。本研究是一种采用描述性分析的定性研究。研究结果表明了基于地理、人口、行为和心理细分的细分策略。Mahar Agung Organizer 的重点目标群体是东爪哇省 20-60 岁的中上层阶级。正确定位和目标的实施成功地为 Mahar Agung Organizer 塑造了积极的品牌形象，使其成为处理传统爪哇婚礼的优质 EO。
{"title":"Segmenting, Targeting, and Positioning Strategies in the formation of Mahar Agung Organizer's Brand Image","authors":"Adelia Firansiska Sukirno, Kustini Kustini","doi":"10.55927/eajmr.v3i1.7831","DOIUrl":"https://doi.org/10.55927/eajmr.v3i1.7831","url":null,"abstract":"In order to create a competitive advantage, the strategy that is considered effective in overcoming it is the existence of the right strategy, for example the STP (Segmenting, Targeting, Positioning) strategy. This research focuses on analyzing the marketing strategy of Mahar Agung Organizer Event Organizer (EO) on brand image formation. This research is useful in knowing how wedding organizer services maximize their marketing strategies to get as much profit as possible. This research is a type of qualitative research that uses descriptive analysis. The results of this study indicate a segmentation strategy based on geographic, demographic, behavioral, and psychographic segmentation. The focus of Mahar Agung Organizer's target is from the upper middle class community with an age range of 20-60 years in the East Java Province area. The implementation of the right positioning and targeting has succeeded in forming a positive brand image of Mahar Agung Organizer as a top quality EO in handling traditional Javanese weddings.","PeriodicalId":507569,"journal":{"name":"East Asian Journal of Multidisciplinary Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140503247","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study examines the impact of capital expenditure, balancing funds, and special financial assistance (BKK) on community welfare in 35 districts/cities of Central Java Province from 2020-2022 with a total of 105 data, with multiple linear regression analysis techniques and assisted by the STATAMP 17 calculation tool. The study employs a quantitative model using secondary data and multiple linear regression analysis approaches using the HDI measurement indicator. The findings indicate that although BKK has no beneficial impact on human wellbeing, capital spending and balancing money do. The study aims to provide a deeper understanding of these factors' influence on community welfare, helping policymakers develop more effective and sustainable budget strategies to improve community welfare through efficient allocation of funds.
{"title":"The Effect of Capital Expenditure, Balancing Funds, and Special Financial Assistance (BKK) on The Welfare of the People of Central Java Post Covid-19 (2020-2022)","authors":"Ana Fauziah Pangestuti, Hardiyanto Wibowo, Iwan Fakhruddin, Selamet Eko Budi Santoso","doi":"10.55927/eajmr.v3i1.7216","DOIUrl":"https://doi.org/10.55927/eajmr.v3i1.7216","url":null,"abstract":"This study examines the impact of capital expenditure, balancing funds, and special financial assistance (BKK) on community welfare in 35 districts/cities of Central Java Province from 2020-2022 with a total of 105 data, with multiple linear regression analysis techniques and assisted by the STATAMP 17 calculation tool. The study employs a quantitative model using secondary data and multiple linear regression analysis approaches using the HDI measurement indicator. The findings indicate that although BKK has no beneficial impact on human wellbeing, capital spending and balancing money do. The study aims to provide a deeper understanding of these factors' influence on community welfare, helping policymakers develop more effective and sustainable budget strategies to improve community welfare through efficient allocation of funds.","PeriodicalId":507569,"journal":{"name":"East Asian Journal of Multidisciplinary Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140505896","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-16DOI: 10.55927/eajmr.v3i1.7721
Annisa Cindy Maurina, R. Y. Rusdianto
In the business world, competition between companies is very sharp, where new competitors can enter easily and suppliers and customers can increase their bargaining. With this research, it can be seen what strategies CV. Karya Anugerah Sentosa, the competitive climate of wooden pallet packaging manufacturing companies using Porter's Five Force theory and alternative strategies used. This type of research is descriptive qualitative research. The research subject is CV. Karya Anugerah Sentosa with the research object of Porter's five powers. The respondents used were one owner, one person in charge of the warehouse, four warehouse employees and seven consumers from different companies. The results of this research show that the strategies used to deal with Porter's five forces are differentiation strategies and diversification strategies.
在商业世界中，公司之间的竞争非常激烈，新的竞争对手很容易进入，供应商和客户也可以增加讨价还价的余地。通过这项研究，我们可以了解 CV.A 公司的战略是什么。Karya Anugerah Sentosa、木托盘包装制造公司的竞争环境、波特五力理论以及所使用的替代战略。本研究属于描述性定性研究。研究对象是 CV.Karya Anugerah Sentosa，研究对象为波特五力理论。受访者包括一名业主、一名仓库负责人、四名仓库员工和七名来自不同公司的消费者。研究结果表明，应对波特五力的战略是差异化战略和多元化战略。
{"title":"Competitive Strategy for Wooden Pallet Packaging Products Using Porter's Five Forces Analysis (Case Study on CV. Karya Anugerah Sentosa)","authors":"Annisa Cindy Maurina, R. Y. Rusdianto","doi":"10.55927/eajmr.v3i1.7721","DOIUrl":"https://doi.org/10.55927/eajmr.v3i1.7721","url":null,"abstract":"In the business world, competition between companies is very sharp, where new competitors can enter easily and suppliers and customers can increase their bargaining. With this research, it can be seen what strategies CV. Karya Anugerah Sentosa, the competitive climate of wooden pallet packaging manufacturing companies using Porter's Five Force theory and alternative strategies used. This type of research is descriptive qualitative research. The research subject is CV. Karya Anugerah Sentosa with the research object of Porter's five powers. The respondents used were one owner, one person in charge of the warehouse, four warehouse employees and seven consumers from different companies. The results of this research show that the strategies used to deal with Porter's five forces are differentiation strategies and diversification strategies.","PeriodicalId":507569,"journal":{"name":"East Asian Journal of Multidisciplinary Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-01-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140506525","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-16DOI: 10.55927/eajmr.v3i1.7771
Ilham Fajar Priangga, Eko Purwanto
This study aims to determine the effect of financial literacy, overconfidence, and financial behavior on investment decisions of students of the Faculty of Economics and Business, University of Pembangunan Nasional East Java. The method applied in this study is a quantitative approach using stratified random sampling techniques. The sample of this study consisted of 98 respondents who had experience in making investment decisions. Data for this study was collected through filling out questionnaires distributed to students of the Faculty of Economics and Business University of Pembangunan Nasional "Veteran" East Java. Data analysis using Partial Least Square (PLS). The findings of this study show that financial literacy has no influence on investment decisions, overconfidence has a significant influence, and financial behavior has a significant influence on investment decisions.
{"title":"The Influence of Financial Literacy, Overconfidence, and Financial Behavior on Investment Decisions of Students of the Faculty of Economics and Business University of Pembangunan Nasional \"Veteran\" East Java","authors":"Ilham Fajar Priangga, Eko Purwanto","doi":"10.55927/eajmr.v3i1.7771","DOIUrl":"https://doi.org/10.55927/eajmr.v3i1.7771","url":null,"abstract":"This study aims to determine the effect of financial literacy, overconfidence, and financial behavior on investment decisions of students of the Faculty of Economics and Business, University of Pembangunan Nasional East Java. The method applied in this study is a quantitative approach using stratified random sampling techniques. The sample of this study consisted of 98 respondents who had experience in making investment decisions. Data for this study was collected through filling out questionnaires distributed to students of the Faculty of Economics and Business University of Pembangunan Nasional \"Veteran\" East Java. Data analysis using Partial Least Square (PLS). The findings of this study show that financial literacy has no influence on investment decisions, overconfidence has a significant influence, and financial behavior has a significant influence on investment decisions.","PeriodicalId":507569,"journal":{"name":"East Asian Journal of Multidisciplinary Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-01-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140505984","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-16DOI: 10.55927/eajmr.v3i1.7723
Devina Zulia Rahmatin, R. Y. Rusdianto
The right strategy is needed to be able to follow business developments and compete, one way is to build brand loyalty. The type of research that used by researchers is quantitative research with the analysis technique used is path analysis. The result of this study is that Brand Awareness and Brand Image affect Brand Trust, while Word of Mouth does not affect Brand Trust. Brand Awareness and Word of Mouth affect Brand Loyalty. While Brand Image and Brand Trust have no effect on Brand Loyalty. Brand Awareness and Brand Image affect Brand Loyalty through Brand Trust. Word of Mouth has no effect on Brand Loyalty through Brand Trust.
{"title":"The Influence of Brand Awareness, Brand Image, and Word of Mouth on Brand Loyalty Through Brand Trust as an Intervening Variable in Vaseline Body Lotion Consumers in Mojokerto City","authors":"Devina Zulia Rahmatin, R. Y. Rusdianto","doi":"10.55927/eajmr.v3i1.7723","DOIUrl":"https://doi.org/10.55927/eajmr.v3i1.7723","url":null,"abstract":"The right strategy is needed to be able to follow business developments and compete, one way is to build brand loyalty. The type of research that used by researchers is quantitative research with the analysis technique used is path analysis. The result of this study is that Brand Awareness and Brand Image affect Brand Trust, while Word of Mouth does not affect Brand Trust. Brand Awareness and Word of Mouth affect Brand Loyalty. While Brand Image and Brand Trust have no effect on Brand Loyalty. Brand Awareness and Brand Image affect Brand Loyalty through Brand Trust. Word of Mouth has no effect on Brand Loyalty through Brand Trust.","PeriodicalId":507569,"journal":{"name":"East Asian Journal of Multidisciplinary Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-01-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140506515","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-30DOI: 10.55927/eajmr.v2i11.5149
Oliver C. Logroño, Jeanette T. Gongora
This study aimed to determine the level of readiness of regular teachers for the inclusion of learners with special education needs. The researcher used total population sampling to determine the study respondents. This study used the descriptive-survey method. Regular teachers were asked about their readiness to include learners with special education needs through a questionnaire with age, gender, years of teaching, and attendance at seminars as moderator variables. There were 140 items in the questionnaire and 20 items per parameter. The statistical treatment used in the study were mean and SD. The study showed that regular teachers in the Loreto district were highly prepared for inclusive education. As a result of the study, AIM, which stands for Alliance in Inclusion Movement, was developed and proposed to assist regular teachers in improving their readiness level to include learners with special education needs. Pre-service and in-service training about inclusive education was highly recommended for regular teachers. A thorough program on monitoring and evaluation by the National and Division DepEd Officials must be conducted to examine the practice of inclusive education in the country, especially in areas with no SPED Center.
{"title":"Readiness of Regular Teachers for the Inclusion of Learners with Special Education Needs","authors":"Oliver C. Logroño, Jeanette T. Gongora","doi":"10.55927/eajmr.v2i11.5149","DOIUrl":"https://doi.org/10.55927/eajmr.v2i11.5149","url":null,"abstract":"This study aimed to determine the level of readiness of regular teachers for the inclusion of learners with special education needs. The researcher used total population sampling to determine the study respondents. This study used the descriptive-survey method. Regular teachers were asked about their readiness to include learners with special education needs through a questionnaire with age, gender, years of teaching, and attendance at seminars as moderator variables. There were 140 items in the questionnaire and 20 items per parameter. The statistical treatment used in the study were mean and SD. The study showed that regular teachers in the Loreto district were highly prepared for inclusive education. As a result of the study, AIM, which stands for Alliance in Inclusion Movement, was developed and proposed to assist regular teachers in improving their readiness level to include learners with special education needs. Pre-service and in-service training about inclusive education was highly recommended for regular teachers. A thorough program on monitoring and evaluation by the National and Division DepEd Officials must be conducted to examine the practice of inclusive education in the country, especially in areas with no SPED Center.","PeriodicalId":507569,"journal":{"name":"East Asian Journal of Multidisciplinary Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139203591","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-30DOI: 10.55927/eajmr.v2i11.6790
James Ibrahim, D. Laksmitawati, E. Mulatsari, E. Mumpuni
Based on the World Health Organization and other authorized health organizations, heart disease is one of the diseases with the largest contributor to death in the world, including Acute Coronary Syndrome with an estimated number of patients of 126 million in 2020. This research entails phytoconstituents of Zingiber officinale as possible Acute Coronary Syndrome medication with in silico methods by altering the activity of HMG-CoA Reductase, PPAR-α, PPAR-γ, NPC1L1, β1-AR, ACE and P2Y12R. This research used Molegro Virtual Docker 6.0 as tool to analyze the compounds with docking computation approach and also utilize Protein Data Bank (PDB) files : 1HWK, 2ZNN, 4EMA, 4AMJ, 2YDM, 4PXZ and 7DFZ. Chemdraw 3D was used in order to minimize the ligand’s energy. Furthermore, to analyze the pharmacokinetics aspects, this study involved pkCSM and SwissADME to predict a few parameters in each aspect, and finalized the research with Dynamic Molecular approach with YASARA.
{"title":"In Silico Compounds Analysis in Ginger (Zingiber Officinale) as Candidate for Acute Coronary Syndrome Medication","authors":"James Ibrahim, D. Laksmitawati, E. Mulatsari, E. Mumpuni","doi":"10.55927/eajmr.v2i11.6790","DOIUrl":"https://doi.org/10.55927/eajmr.v2i11.6790","url":null,"abstract":"Based on the World Health Organization and other authorized health organizations, heart disease is one of the diseases with the largest contributor to death in the world, including Acute Coronary Syndrome with an estimated number of patients of 126 million in 2020. This research entails phytoconstituents of Zingiber officinale as possible Acute Coronary Syndrome medication with in silico methods by altering the activity of HMG-CoA Reductase, PPAR-α, PPAR-γ, NPC1L1, β1-AR, ACE and P2Y12R. This research used Molegro Virtual Docker 6.0 as tool to analyze the compounds with docking computation approach and also utilize Protein Data Bank (PDB) files : 1HWK, 2ZNN, 4EMA, 4AMJ, 2YDM, 4PXZ and 7DFZ. Chemdraw 3D was used in order to minimize the ligand’s energy. Furthermore, to analyze the pharmacokinetics aspects, this study involved pkCSM and SwissADME to predict a few parameters in each aspect, and finalized the research with Dynamic Molecular approach with YASARA.","PeriodicalId":507569,"journal":{"name":"East Asian Journal of Multidisciplinary Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139199492","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-30DOI: 10.55927/eajmr.v2i11.6663
Yuda Susanto, Siti Aminah
This study aims to evaluate the impact of hedonic shopping motivation and store atmosphere on impulsive buying in Transmart Surabaya City. The mthod applied in this study is a quantitative approach with the use of pursosive sampling techniques. The research sample consisted of 110 respondents who had visited Transmart Surabaya City. Data for this study was collected through filling oute questionnaires that were distributed to these visitors. Data analysis using the Partial Least Square (PLS) model. The findings of this study show that hedonic shopping motivation has a significant influence on impulsive buying to Surabaya City Transmart visitors and store atmosphere does not have a significant influence on impulsive buying to Surabaya City Transmart visitors.
{"title":"The Influence of Hedonic Shopping Motivation and Store Atmosphere on Impulsive Buying at Transmart in Surabaya City","authors":"Yuda Susanto, Siti Aminah","doi":"10.55927/eajmr.v2i11.6663","DOIUrl":"https://doi.org/10.55927/eajmr.v2i11.6663","url":null,"abstract":"This study aims to evaluate the impact of hedonic shopping motivation and store atmosphere on impulsive buying in Transmart Surabaya City. The mthod applied in this study is a quantitative approach with the use of pursosive sampling techniques. The research sample consisted of 110 respondents who had visited Transmart Surabaya City. Data for this study was collected through filling oute questionnaires that were distributed to these visitors. Data analysis using the Partial Least Square (PLS) model. The findings of this study show that hedonic shopping motivation has a significant influence on impulsive buying to Surabaya City Transmart visitors and store atmosphere does not have a significant influence on impulsive buying to Surabaya City Transmart visitors.","PeriodicalId":507569,"journal":{"name":"East Asian Journal of Multidisciplinary Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139198207","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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