Pub Date : 2023-10-25DOI: 10.55927/eajmr.v2i10.6473
Yumima Sinyo, Hernita Pasongli, Syarifuddin Adjam
Gender perceptions regarding environmental education, waste utilization and environmental prevention are efforts made to preserve the environment and prevent pollution and environmental damage caused by waste. The purpose of this research knowing and analyzing gender perceptions in society towards application Environment Education Rubbish Clean in Susupu Village, Sahu District, West Halmahera Regency. This type of quantitative descriptive research uses proportional random sampling based on the number of genders. The results of the research showed that on the environmental education socialization indicator, 8 respondents (10.26%) said it was very good, 57 respondents (73.08%) said it was good, 10 respondents (12.82%) said it was not good and 3 respondents (3.84%) said it was good. %) said it was very bad. Meanwhile, in terms of prevention indicators, 11 gender respondents said it was very good (14.10%) and 52 respondents said it was good (66.67%), 12 gender respondents (15.38%) said it was not good and 3 respondents said environmental prevention was very bad. percentage of 3.06%.
{"title":"Gender Perceptions of the Implementation of Rubbish Clean Environment Education in Susupu Village, Sahu District, West Halmahera Regency","authors":"Yumima Sinyo, Hernita Pasongli, Syarifuddin Adjam","doi":"10.55927/eajmr.v2i10.6473","DOIUrl":"https://doi.org/10.55927/eajmr.v2i10.6473","url":null,"abstract":"Gender perceptions regarding environmental education, waste utilization and environmental prevention are efforts made to preserve the environment and prevent pollution and environmental damage caused by waste. The purpose of this research knowing and analyzing gender perceptions in society towards application Environment Education Rubbish Clean in Susupu Village, Sahu District, West Halmahera Regency. This type of quantitative descriptive research uses proportional random sampling based on the number of genders. The results of the research showed that on the environmental education socialization indicator, 8 respondents (10.26%) said it was very good, 57 respondents (73.08%) said it was good, 10 respondents (12.82%) said it was not good and 3 respondents (3.84%) said it was good. %) said it was very bad. Meanwhile, in terms of prevention indicators, 11 gender respondents said it was very good (14.10%) and 52 respondents said it was good (66.67%), 12 gender respondents (15.38%) said it was not good and 3 respondents said environmental prevention was very bad. percentage of 3.06%.","PeriodicalId":507569,"journal":{"name":"East Asian Journal of Multidisciplinary Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139314099","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-25DOI: 10.55927/eajmr.v2i10.6454
Jumawan, W. Hidayat
This research aims to look at the relationship between variables and analyze the factors causing decreased organizational sustainability. This research uses a literature review study to systematically review previous articles to see their correlation with current research. The results show a relationship between all independent variables and the dependent variable. This finding could really be something new in qualitative research, organizational sustainability can increase with effective recruitment, and the implementation of talent management at all levels, thus creating an atmosphere of work engagement from new employees entering work until retirement in expedition companies. In human resource management research, there is no research framework like this article and the hypotheses in this research are very rarely found in previous research.
{"title":"Analysis of Recruitment, Talent Management, and Work Engagement Impact on Sustainability Organization at International Freight Forwarding Company","authors":"Jumawan, W. Hidayat","doi":"10.55927/eajmr.v2i10.6454","DOIUrl":"https://doi.org/10.55927/eajmr.v2i10.6454","url":null,"abstract":"This research aims to look at the relationship between variables and analyze the factors causing decreased organizational sustainability. This research uses a literature review study to systematically review previous articles to see their correlation with current research. The results show a relationship between all independent variables and the dependent variable. This finding could really be something new in qualitative research, organizational sustainability can increase with effective recruitment, and the implementation of talent management at all levels, thus creating an atmosphere of work engagement from new employees entering work until retirement in expedition companies. In human resource management research, there is no research framework like this article and the hypotheses in this research are very rarely found in previous research.","PeriodicalId":507569,"journal":{"name":"East Asian Journal of Multidisciplinary Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139314152","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-25DOI: 10.55927/eajmr.v2i10.6548
Esti Liana, Hartono
This paper aims to determine the implementation of variables in the logistics field by searching the literature in journals. Qualitative by searching the literature related to the variables related to this paper in the last ten years and the findings will be corroborated in this paper both quantitative and qualitative findings. The results of this paper are used as a reference for logistics warehousing companies in Jakarta. Logistics warehousing companies can use the findings in this paper with a qualitative description of the literature in accordance with the variables written and provide a treasure and contribution in the field of human resources. For other researchers, they can develop and use the variables in this paper with existing gaps in the literature to continue future research with the object of logistics companies.
{"title":"Implementation of Competence, Remuneration on Employee Performance in Warehousing Logistics: Literature Review","authors":"Esti Liana, Hartono","doi":"10.55927/eajmr.v2i10.6548","DOIUrl":"https://doi.org/10.55927/eajmr.v2i10.6548","url":null,"abstract":"This paper aims to determine the implementation of variables in the logistics field by searching the literature in journals. Qualitative by searching the literature related to the variables related to this paper in the last ten years and the findings will be corroborated in this paper both quantitative and qualitative findings. The results of this paper are used as a reference for logistics warehousing companies in Jakarta. Logistics warehousing companies can use the findings in this paper with a qualitative description of the literature in accordance with the variables written and provide a treasure and contribution in the field of human resources. For other researchers, they can develop and use the variables in this paper with existing gaps in the literature to continue future research with the object of logistics companies.","PeriodicalId":507569,"journal":{"name":"East Asian Journal of Multidisciplinary Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139314409","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-25DOI: 10.55927/eajmr.v2i10.6459
Firdos Bahar Sidik, Rama Wahyu Nurawi, Haris Muhlisin, W. S. Giamboro, Wahyu Hidayat
A study has been conducted to identify andesite rocks using the dipole-dipole geoelectric resistivity method in the Batursari Subdistrict, Pekalongan Regency, Central Java Province. Measurements were taken along 12 Lines stretching from northwest to southeast, with a Line length of 280 m and electrode spacing of 10 m. The aim of this research was to model the 2D resistivity value Line of the path, determine the type of andesite rock, and assess the depth of the rock in the study area. Based on data processing results, four lithology units were identified: resistivity values ranging from 0 to 150 Ωm were interpreted as soil, 150 to 250 Ωm as weathered andesite, 250 to 400 Ωm as moderate andesite, and resistivity values from 400 Ωm to 3000 Ωm were interpreted as fresh andesite.
{"title":"Identification of Andesite Rocks Using Dipole-Dipole Geoelectric Method in Batursari Subdistrict, Pekalongan Regency, Central Java","authors":"Firdos Bahar Sidik, Rama Wahyu Nurawi, Haris Muhlisin, W. S. Giamboro, Wahyu Hidayat","doi":"10.55927/eajmr.v2i10.6459","DOIUrl":"https://doi.org/10.55927/eajmr.v2i10.6459","url":null,"abstract":"A study has been conducted to identify andesite rocks using the dipole-dipole geoelectric resistivity method in the Batursari Subdistrict, Pekalongan Regency, Central Java Province. Measurements were taken along 12 Lines stretching from northwest to southeast, with a Line length of 280 m and electrode spacing of 10 m. The aim of this research was to model the 2D resistivity value Line of the path, determine the type of andesite rock, and assess the depth of the rock in the study area. Based on data processing results, four lithology units were identified: resistivity values ranging from 0 to 150 Ωm were interpreted as soil, 150 to 250 Ωm as weathered andesite, 250 to 400 Ωm as moderate andesite, and resistivity values from 400 Ωm to 3000 Ωm were interpreted as fresh andesite.","PeriodicalId":507569,"journal":{"name":"East Asian Journal of Multidisciplinary Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139314080","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-25DOI: 10.55927/eajmr.v2i10.6452
Kamsariaty Kamsariaty, M. Mardiana, Harmuzan Tazril, Nur Achmad Jabrial
Performance assessment is included in human resources, comparative human resources are the key to the company's success. By conducting performance assessments on employees, employees will always try to do the maximum possible in every activity provided by the company or leaders and managers, and it will also be easy for them to carry out company activities in the field of increasing employee positions or seeing employee performance that is not optimal. The research method used is descriptive qualitative research. The conclusions in this research include assessing self-evaluation and performance of warehouse employees, which is the activity of managers or superiors to evaluate employee work performance behavior and determine subsequent policies. Performance appraisal is not a punishment but a form of leadership attention towards employees.Performance assessment is included in human resources, comparative human resources are the key to the company's success. By conducting performance assessments on employees, employees will always try to do the maximum possible in every activity provided by the company or leaders and managers, and it will also be easy for them to carry out company activities in the field of increasing employee positions or seeing employee performance that is not optimal. The research method used is descriptive qualitative research. The conclusions in this research include assessing self-evaluation and performance of warehouse employees, which is the activity of managers or superiors to evaluate employee work performance behavior and determine subsequent policies. Performance appraisal is not a punishment but a form of leadership attention towards employees.
{"title":"Self-Evaluation and Warehouse Management on Employee Performance PT Zaindo Putra Logistics Banjarmasin","authors":"Kamsariaty Kamsariaty, M. Mardiana, Harmuzan Tazril, Nur Achmad Jabrial","doi":"10.55927/eajmr.v2i10.6452","DOIUrl":"https://doi.org/10.55927/eajmr.v2i10.6452","url":null,"abstract":"Performance assessment is included in human resources, comparative human resources are the key to the company's success. By conducting performance assessments on employees, employees will always try to do the maximum possible in every activity provided by the company or leaders and managers, and it will also be easy for them to carry out company activities in the field of increasing employee positions or seeing employee performance that is not optimal. The research method used is descriptive qualitative research. The conclusions in this research include assessing self-evaluation and performance of warehouse employees, which is the activity of managers or superiors to evaluate employee work performance behavior and determine subsequent policies. Performance appraisal is not a punishment but a form of leadership attention towards employees.Performance assessment is included in human resources, comparative human resources are the key to the company's success. By conducting performance assessments on employees, employees will always try to do the maximum possible in every activity provided by the company or leaders and managers, and it will also be easy for them to carry out company activities in the field of increasing employee positions or seeing employee performance that is not optimal. The research method used is descriptive qualitative research. The conclusions in this research include assessing self-evaluation and performance of warehouse employees, which is the activity of managers or superiors to evaluate employee work performance behavior and determine subsequent policies. Performance appraisal is not a punishment but a form of leadership attention towards employees.","PeriodicalId":507569,"journal":{"name":"East Asian Journal of Multidisciplinary Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139314063","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-25DOI: 10.55927/eajmr.v2i10.6518
Z. Zuraidah, Eva Oktaviani, Anzelli Fadillah, Wahyu Dwi Ari Wibowo, Nadi Aprilyadi
One of the complementary treatments to reduce pain is lemongrass, which contains pharmacological and chemical effects and gives a spicy and warm effect, with bioactivity anti-bacterial and anti-inflammatory. The aim of the study is describing the results of the nursing implementation of warm lemon grass compresses for older adults with rheumatoid arthritis with chronic pain in the working area of the Perumnas Public Health Center, Lubuklinggau City, in 2023. This research used case study method with two subjects with rheumatoid arthritis. It found that warm lemongrass compresses for five straight days showed decreased pain intensity before and after the intervention. The decrease in the pain intensity of subjects I and II from the pain scale 6, with moderate pain category, decreased to pain scale 3, with mild pain intensity category. Warm lemongrass compresses can reduce pain intensity in older adults with rheumatoid arthritis.
柠檬草是减轻疼痛的辅助疗法之一，它含有药理和化学作用，具有辛辣和温暖的效果，具有抗菌消炎的生物活性。本研究旨在描述 2023 年在卢布林高市 Perumnas 公共卫生中心工作区对患有类风湿性关节炎并伴有慢性疼痛的老年人实施柠檬草温敷的护理效果。本研究采用个案研究法，研究对象为两名类风湿性关节炎患者。研究发现，连续五天的柠檬草热敷在干预前后都能降低疼痛强度。受试者 I 和 II 的疼痛强度从疼痛量表 6（中度疼痛）降至疼痛量表 3（轻度疼痛）。柠檬草热敷可以减轻患有类风湿性关节炎的老年人的疼痛强度。
{"title":"Application of Cinnamon Compresses to Reduce Pain Scale in Older Age with Gout Arthritis in the Perumnas Health Center Working Area Lubuklinggau City 2023","authors":"Z. Zuraidah, Eva Oktaviani, Anzelli Fadillah, Wahyu Dwi Ari Wibowo, Nadi Aprilyadi","doi":"10.55927/eajmr.v2i10.6518","DOIUrl":"https://doi.org/10.55927/eajmr.v2i10.6518","url":null,"abstract":"One of the complementary treatments to reduce pain is lemongrass, which contains pharmacological and chemical effects and gives a spicy and warm effect, with bioactivity anti-bacterial and anti-inflammatory. The aim of the study is describing the results of the nursing implementation of warm lemon grass compresses for older adults with rheumatoid arthritis with chronic pain in the working area of the Perumnas Public Health Center, Lubuklinggau City, in 2023. This research used case study method with two subjects with rheumatoid arthritis. It found that warm lemongrass compresses for five straight days showed decreased pain intensity before and after the intervention. The decrease in the pain intensity of subjects I and II from the pain scale 6, with moderate pain category, decreased to pain scale 3, with mild pain intensity category. Warm lemongrass compresses can reduce pain intensity in older adults with rheumatoid arthritis.","PeriodicalId":507569,"journal":{"name":"East Asian Journal of Multidisciplinary Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139314209","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-25DOI: 10.55927/eajmr.v2i10.6060
Misbahul Anwar, Sutrisno Wibowo, Andrian, Intan Nur Setiyani
This study aims to analyze the influence of celebrity endorsers and online promotions on purchasing decisions through brand image as a mediating variable on SKINTIFIC and Tasya Farasya products as celebrity endorsers. This type of research is quantitative research using primary data. This study uses Structural Equation Modeling (SEM) AMOS 21 analysis tool. Based on the results of the study, it showed that celebrity endorsers had a positive and significant effect on purchasing decisions, online promotion had a positive and significant effect on purchasing decisions, celebrity endorsers had a positive and significant effect on brand image, online promotion had a positive and significant effect on brand image, brand image had a positive effect and significantly to purchasing decisions, brand image is able to mediate the influence of celebrity endorsers on purchasing decisions, and brand image is able to mediate online promotions on purchasing decisions.
{"title":"The Influence of Celebrity Endorsers and Online Promotion on Purchasing Decision through Brand ImageInfluence Of Celebrity Endorsers And Online Promotion On Purchasing Decision Through Brand Image","authors":"Misbahul Anwar, Sutrisno Wibowo, Andrian, Intan Nur Setiyani","doi":"10.55927/eajmr.v2i10.6060","DOIUrl":"https://doi.org/10.55927/eajmr.v2i10.6060","url":null,"abstract":"This study aims to analyze the influence of celebrity endorsers and online promotions on purchasing decisions through brand image as a mediating variable on SKINTIFIC and Tasya Farasya products as celebrity endorsers. This type of research is quantitative research using primary data. This study uses Structural Equation Modeling (SEM) AMOS 21 analysis tool. Based on the results of the study, it showed that celebrity endorsers had a positive and significant effect on purchasing decisions, online promotion had a positive and significant effect on purchasing decisions, celebrity endorsers had a positive and significant effect on brand image, online promotion had a positive and significant effect on brand image, brand image had a positive effect and significantly to purchasing decisions, brand image is able to mediate the influence of celebrity endorsers on purchasing decisions, and brand image is able to mediate online promotions on purchasing decisions.","PeriodicalId":507569,"journal":{"name":"East Asian Journal of Multidisciplinary Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139314261","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-25DOI: 10.55927/eajmr.v2i10.6407
Karina Putri, Yuliusman, Wiwik Tiswiyanti
This study aims to determine the effect of ownership structure and ISO 14001 certification on firm value with CSR as a moderating variable. The population of this study includes all mining companies listed on the IDX for the 2019-2021 period. The sampling technique used was purposive sampling. The research population data were 49 companies and a sample of 18 companies was obtained. The analysis technique used is to use Moderated Regression Analysis. The results showed that managerial ownership has no effect on firm value. Institutional ownership affects firm value. ISO 14001 certification affects firm value. CSR cannot moderate the relationship between managerial ownership and firm value. CSR can moderate the relationship between institutional ownership and firm value. CSR cannot moderate the relationship between ISO 14001 certification and firm value.
本研究旨在以企业社会责任为调节变量，确定所有权结构和 ISO 14001 认证对公司价值的影响。本研究的研究对象包括 2019-2021 年期间在 IDX 上市的所有矿业公司。采用的抽样技术是目的性抽样。研究人口数据为 49 家公司，获得了 18 家公司的样本。使用的分析技术是模态回归分析。结果显示，管理所有权对公司价值没有影响。机构所有权影响公司价值。ISO 14001 认证影响公司价值。企业社会责任不能调节管理者所有权与公司价值之间的关系。企业社会责任可以调节机构所有权与公司价值之间的关系。企业社会责任不能调节 ISO 14001 认证与公司价值之间的关系。
{"title":"Determinants of Firm Value: With Corporate Social Responsibility (CSR) as Moderation (Case Study of Mining Companies Listed on the Indonesia Stock Exchange for the 2019-2021 Period)","authors":"Karina Putri, Yuliusman, Wiwik Tiswiyanti","doi":"10.55927/eajmr.v2i10.6407","DOIUrl":"https://doi.org/10.55927/eajmr.v2i10.6407","url":null,"abstract":"This study aims to determine the effect of ownership structure and ISO 14001 certification on firm value with CSR as a moderating variable. The population of this study includes all mining companies listed on the IDX for the 2019-2021 period. The sampling technique used was purposive sampling. The research population data were 49 companies and a sample of 18 companies was obtained. The analysis technique used is to use Moderated Regression Analysis. The results showed that managerial ownership has no effect on firm value. Institutional ownership affects firm value. ISO 14001 certification affects firm value. CSR cannot moderate the relationship between managerial ownership and firm value. CSR can moderate the relationship between institutional ownership and firm value. CSR cannot moderate the relationship between ISO 14001 certification and firm value.","PeriodicalId":507569,"journal":{"name":"East Asian Journal of Multidisciplinary Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139314126","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-25DOI: 10.55927/eajmr.v2i10.6269
Herman Saputro, Ira Wikartika
The purpose of this study was to determine the effect of the illusion of control, financial literacy and herding bias on the investment decision making of young investors in Surabaya. The population in this study are capital market investors who are domiciled in Surabaya. The sampling technique used in this study was a purposive sampling technique with the results of sample calculations obtained by a total of 95 respondents. This study used quantitative method with data collection techniques using questionnaires which were distributed to respondents in the city of Surabaya which were then analyzed using SmartPLS 4. The results of this study indicate that there is a positive effect on financial literacy on investment decisions for young investors in Surabaya, while the illusion of control and herding bias variables have no effect on investment decisions on young investors in Surabaya.
{"title":"Analysis of the Influence of Behavioral Bias on Investment Decisions of Young Investors in Surabaya","authors":"Herman Saputro, Ira Wikartika","doi":"10.55927/eajmr.v2i10.6269","DOIUrl":"https://doi.org/10.55927/eajmr.v2i10.6269","url":null,"abstract":"The purpose of this study was to determine the effect of the illusion of control, financial literacy and herding bias on the investment decision making of young investors in Surabaya. The population in this study are capital market investors who are domiciled in Surabaya. The sampling technique used in this study was a purposive sampling technique with the results of sample calculations obtained by a total of 95 respondents. This study used quantitative method with data collection techniques using questionnaires which were distributed to respondents in the city of Surabaya which were then analyzed using SmartPLS 4. The results of this study indicate that there is a positive effect on financial literacy on investment decisions for young investors in Surabaya, while the illusion of control and herding bias variables have no effect on investment decisions on young investors in Surabaya.","PeriodicalId":507569,"journal":{"name":"East Asian Journal of Multidisciplinary Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139313836","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-25DOI: 10.55927/eajmr.v2i10.6313
Iva Khoiril Mala, P. Handayati, A. Zagladi
This research discusses strategies to increase the number of visitors to the SME square in Kediri through benchmarking and collaboration between related parties. Kediri Square has undergone significant revitalization and facial changes to increase its appeal. Apart from being a tourist spot, Kediri Square is also used as an educational place. This research also highlights the importance of internal marketing strategies effective promotion, integration of local culture, and cooperation with related parties. The research method used is qualitative with a case study approach to alun-alun SMEs Kediri city with observation and interviews. The research results show that developing attractive facilities, effective promotions, increasing security and comfort, and collaborating with related parties can increase the number of visitors. In addition, combining educational activities and promotion of local culture can also be an effective strategy. In its conclusion, this research emphasizes the importance of cooperation between local government, tourism actors and local communities in increasing the number of visitors to Kediri Square.
{"title":"Benchmarking as a Marketing Strategy Promotion for Increasing Tourism: Case Study of SMEs in Kediri City Square","authors":"Iva Khoiril Mala, P. Handayati, A. Zagladi","doi":"10.55927/eajmr.v2i10.6313","DOIUrl":"https://doi.org/10.55927/eajmr.v2i10.6313","url":null,"abstract":"This research discusses strategies to increase the number of visitors to the SME square in Kediri through benchmarking and collaboration between related parties. Kediri Square has undergone significant revitalization and facial changes to increase its appeal. Apart from being a tourist spot, Kediri Square is also used as an educational place. This research also highlights the importance of internal marketing strategies effective promotion, integration of local culture, and cooperation with related parties. The research method used is qualitative with a case study approach to alun-alun SMEs Kediri city with observation and interviews. The research results show that developing attractive facilities, effective promotions, increasing security and comfort, and collaborating with related parties can increase the number of visitors. In addition, combining educational activities and promotion of local culture can also be an effective strategy. In its conclusion, this research emphasizes the importance of cooperation between local government, tourism actors and local communities in increasing the number of visitors to Kediri Square.","PeriodicalId":507569,"journal":{"name":"East Asian Journal of Multidisciplinary Research","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139313981","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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