Fareeha Aazam, Pei Soo Ang, Noor Aqsa Nabila Mat Isa
This study rigorously explores the linguistic strategies employed by Pakistani universities for identity construction on social media platforms, focusing primarily on X (formerly known as Twitter). Utilizing a robust methodology of corpus-assisted discourse analysis, we scrutinized a substantial dataset comprising 2861 tweets. These were collected from the official X accounts of two leading Pakistani universities, National University of Sciences and Technology (NUST) and Lahore University of Management Sciences (LUMS), during the academic year 2021/2022. Our in-depth analysis uncovered distinctive linguistic patterns, particularly in the use of pronouns and specific multi-word key terms that each university employs to construct its identity. Intriguingly, the linguistic choices made by these institutions were found to significantly shape their digital identities, reflecting both individuality and broader cultural themes. The study augments existing research in the field by offering novel and context-specific insights into the dynamics of identity construction via social media. It underscores the pivotal role language plays in the organizational branding landscape. Furthermore, the findings from this research serve as a valuable resource for informing and refining communication strategies, not only for educational institutions but also for organizations at large that aim to construct and effectively manage their digital identities on social media platforms.
本研究严格探讨了巴基斯坦大学在社交媒体平台上构建身份认同所采用的语言策略，主要侧重于 X（前身为 Twitter）。我们采用语料库辅助话语分析的有力方法，仔细研究了由 2861 条推文组成的大量数据集。这些推文来自巴基斯坦两所知名大学--国立科技大学（NUST）和拉合尔管理科学大学（LUMS）在 2021/2022 学年期间的官方 X 账户。我们的深入分析发现了与众不同的语言模式，特别是在代词和特定多词关键术语的使用上，每所大学都采用了这些术语来构建自己的身份。耐人寻味的是，我们发现这些机构所做的语言选择在很大程度上塑造了它们的数字身份，反映了个性和更广泛的文化主题。这项研究对通过社交媒体构建身份的动态提供了新颖的、针对具体情况的见解，从而加强了该领域的现有研究。它强调了语言在组织品牌建设中的关键作用。此外，这项研究的结果不仅为教育机构，也为旨在构建和有效管理其在社交媒体平台上的数字身份的广大组织提供了宝贵的信息资源，有助于完善传播战略。
{"title":"Social Media and Higher Education: A Linguistic Analysis of Identity Construction of Pakistani Universities","authors":"Fareeha Aazam, Pei Soo Ang, Noor Aqsa Nabila Mat Isa","doi":"10.46539/gmd.v6i1.428","DOIUrl":"https://doi.org/10.46539/gmd.v6i1.428","url":null,"abstract":"This study rigorously explores the linguistic strategies employed by Pakistani universities for identity construction on social media platforms, focusing primarily on X (formerly known as Twitter). Utilizing a robust methodology of corpus-assisted discourse analysis, we scrutinized a substantial dataset comprising 2861 tweets. These were collected from the official X accounts of two leading Pakistani universities, National University of Sciences and Technology (NUST) and Lahore University of Management Sciences (LUMS), during the academic year 2021/2022. Our in-depth analysis uncovered distinctive linguistic patterns, particularly in the use of pronouns and specific multi-word key terms that each university employs to construct its identity. Intriguingly, the linguistic choices made by these institutions were found to significantly shape their digital identities, reflecting both individuality and broader cultural themes. The study augments existing research in the field by offering novel and context-specific insights into the dynamics of identity construction via social media. It underscores the pivotal role language plays in the organizational branding landscape. Furthermore, the findings from this research serve as a valuable resource for informing and refining communication strategies, not only for educational institutions but also for organizations at large that aim to construct and effectively manage their digital identities on social media platforms.","PeriodicalId":507708,"journal":{"name":"Galactica Media: Journal of Media Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139779559","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Methodological problems of the analysis of the phenomenon of “cancellation culture” are investigated. It is stated that “cancellation” was characteristic of all stages of history, but the actual “cancellation culture” could only arise with the development of civil society and mass media. It is proved that the concept of “corporate cancellation” is more acceptable for states of a transit of democracy type of development, when the main actors of the “cancellation” of an individual, social group or views (scientific, religious, etc.) are political elites. In order to develop the proposed theoretical approach, the extensive material of the “Myth of 922” case was analyzed. The following items were recorded: “cancellation” in the mass media of the academic version of the events of 922; cardinal changes in the historiographical field; intercorporate interaction of political elites and academic structures, which eventually led to the official celebration of the anniversary of the “1100th anniversary of the adoption of Islam by Volga Bulgaria”; complex strategies of behavior of individual researchers who tried to use the “weaknesses” of the “myth of 922” to accumulate their own symbolic capital, but very rarely turned to the discourse of the “cancellation culture”. The theoretical outlines of “corporate cancellation” proposed in the article can be useful for a better understanding of the known facts of “cancellation” in the Soviet and contemporary Russian history.
{"title":"Corporate Cancellation: The Odyssey of the “Myth of 922” between Academic and Ideological Discourses","authors":"Alexander V. Ovchinnikov","doi":"10.46539/gmd.v6i1.448","DOIUrl":"https://doi.org/10.46539/gmd.v6i1.448","url":null,"abstract":"Methodological problems of the analysis of the phenomenon of “cancellation culture” are investigated. It is stated that “cancellation” was characteristic of all stages of history, but the actual “cancellation culture” could only arise with the development of civil society and mass media. It is proved that the concept of “corporate cancellation” is more acceptable for states of a transit of democracy type of development, when the main actors of the “cancellation” of an individual, social group or views (scientific, religious, etc.) are political elites. In order to develop the proposed theoretical approach, the extensive material of the “Myth of 922” case was analyzed. The following items were recorded: “cancellation” in the mass media of the academic version of the events of 922; cardinal changes in the historiographical field; intercorporate interaction of political elites and academic structures, which eventually led to the official celebration of the anniversary of the “1100th anniversary of the adoption of Islam by Volga Bulgaria”; complex strategies of behavior of individual researchers who tried to use the “weaknesses” of the “myth of 922” to accumulate their own symbolic capital, but very rarely turned to the discourse of the “cancellation culture”. The theoretical outlines of “corporate cancellation” proposed in the article can be useful for a better understanding of the known facts of “cancellation” in the Soviet and contemporary Russian history.","PeriodicalId":507708,"journal":{"name":"Galactica Media: Journal of Media Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139838209","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The paper reviews Suzanne Kord's 2023 book dedicated to the film “The Cabin in the Woods.” It analyzes the film's meta-nature through allusions and references. The review explores philosophical themes addressed in the movie, including the clash between faith and nihilism, the ethical implications of self-sacrifice, humanity's place in the world, the individual versus humanity, and the issue of free will. It highlights the film's extradiegetic elements, emphasizing how “The Cabin in the Woods,” as a philosophical text, elicits a philosophical response from viewers. The paper presents Suzanne Kord's horror theory, which posits that the essence of the genre lies not in fear but in guilt. It offers an assessment and brief critique of this theory.
{"title":"“Horror Movies Always Know What We Did Last Summer”: Meta-Horror, Philosophy, and “The Cabin in the Woods”","authors":"Alexandеr V. Pavlov","doi":"10.46539/gmd.v6i1.479","DOIUrl":"https://doi.org/10.46539/gmd.v6i1.479","url":null,"abstract":"The paper reviews Suzanne Kord's 2023 book dedicated to the film “The Cabin in the Woods.” It analyzes the film's meta-nature through allusions and references. The review explores philosophical themes addressed in the movie, including the clash between faith and nihilism, the ethical implications of self-sacrifice, humanity's place in the world, the individual versus humanity, and the issue of free will. It highlights the film's extradiegetic elements, emphasizing how “The Cabin in the Woods,” as a philosophical text, elicits a philosophical response from viewers. The paper presents Suzanne Kord's horror theory, which posits that the essence of the genre lies not in fear but in guilt. It offers an assessment and brief critique of this theory.","PeriodicalId":507708,"journal":{"name":"Galactica Media: Journal of Media Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139778882","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The article addresses the issue of historical memory transformation in the digital era. Its aim is to critically analyze the “cancel culture” as a tool for shaping and transmitting historical identity in the digital realm and beyond. The realm of new media where the cancel culture phenomenon emerged, is selected as the field of research. Consequently, the article seeks to bridge conceptual topics in memory studies with media theory. New media exhibit significant differences from traditional media, influencing a shift in discursive rules and leading to the reorganization of discursive spaces. The traditional vertical paternalistic discourse structure is replaced by a horizontal, rhizomatic one, and the rigid dichotomy between the author and the reader dissipates. These shifts in discursive rules bring about changes in discursive practices, impacting not only discourse itself but also the broader social fabric, including the realm of historical memory. Digitalization introduces novel forms of memory existence while retaining some traditional functions like identity formation. New media serve as platforms for identity formation, offering opportunities for constructing and continuously reassembling identities. This article views “cancel culture” as a symbol of this reassembly, acting both as a mode of expression and a source of identity. The critical analysis underscores both the negative and positive aspects of cancel culture, elucidating its paradoxical nature and frequency in contemporary reality.
{"title":"Cancel Culture within the Framework of New Media's Memorial Discourse: A Critical Analysis","authors":"Olga V. Kotunova","doi":"10.46539/gmd.v6i1.446","DOIUrl":"https://doi.org/10.46539/gmd.v6i1.446","url":null,"abstract":"The article addresses the issue of historical memory transformation in the digital era. Its aim is to critically analyze the “cancel culture” as a tool for shaping and transmitting historical identity in the digital realm and beyond. The realm of new media where the cancel culture phenomenon emerged, is selected as the field of research. Consequently, the article seeks to bridge conceptual topics in memory studies with media theory. \u0000New media exhibit significant differences from traditional media, influencing a shift in discursive rules and leading to the reorganization of discursive spaces. The traditional vertical paternalistic discourse structure is replaced by a horizontal, rhizomatic one, and the rigid dichotomy between the author and the reader dissipates. These shifts in discursive rules bring about changes in discursive practices, impacting not only discourse itself but also the broader social fabric, including the realm of historical memory. Digitalization introduces novel forms of memory existence while retaining some traditional functions like identity formation. \u0000New media serve as platforms for identity formation, offering opportunities for constructing and continuously reassembling identities. This article views “cancel culture” as a symbol of this reassembly, acting both as a mode of expression and a source of identity. The critical analysis underscores both the negative and positive aspects of cancel culture, elucidating its paradoxical nature and frequency in contemporary reality.","PeriodicalId":507708,"journal":{"name":"Galactica Media: Journal of Media Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139839084","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article examines the potential influence of iconic characters—villains of mass culture—on destructive and aggressive youth behavior. The cultivation of certain societal groups and individual media characters can lead to the normalization of hostility and violence. This study analyzes the communication styles, intelligence, motives, aggression levels, and violent actions of famous villains from films, television, and literature. Particular attention is paid to the Joker’s communicative behavior, dialogues, and language, examining how he psychologically manipulates others and conveys his destructive views through unconventional techniques. Using textual examples from comic books and films, it analyzes how the Joker’s language choices and performative style reflect his background and moral-anarchic worldview. His rhetoric provokes violent reactions from allies and enemies alike, highlighting his ability to destabilize situations. The presented portrait reveals a multi-layered understanding of this legendary creation in different epochs and contexts. The findings indicate certain villain traits that could potentially encourage impressionable youth to engage in harmful behavior. Overall, provocative fiction has a double-edged significance as it can both shape and mislead developing minds. Recommendations are made to reduce the negative effects of glamorizing villains in entertainment media.
{"title":"Communicative Behavior of Mass Culture Icon Villain and the Influence on Destructive Behavior in Youth. Joker’s Case","authors":"D. Osipov","doi":"10.46539/gmd.v6i1.418","DOIUrl":"https://doi.org/10.46539/gmd.v6i1.418","url":null,"abstract":"This article examines the potential influence of iconic characters—villains of mass culture—on destructive and aggressive youth behavior. The cultivation of certain societal groups and individual media characters can lead to the normalization of hostility and violence. This study analyzes the communication styles, intelligence, motives, aggression levels, and violent actions of famous villains from films, television, and literature. Particular attention is paid to the Joker’s communicative behavior, dialogues, and language, examining how he psychologically manipulates others and conveys his destructive views through unconventional techniques. Using textual examples from comic books and films, it analyzes how the Joker’s language choices and performative style reflect his background and moral-anarchic worldview. His rhetoric provokes violent reactions from allies and enemies alike, highlighting his ability to destabilize situations. The presented portrait reveals a multi-layered understanding of this legendary creation in different epochs and contexts. The findings indicate certain villain traits that could potentially encourage impressionable youth to engage in harmful behavior. Overall, provocative fiction has a double-edged significance as it can both shape and mislead developing minds. Recommendations are made to reduce the negative effects of glamorizing villains in entertainment media.","PeriodicalId":507708,"journal":{"name":"Galactica Media: Journal of Media Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139839239","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Methodological problems of the analysis of the phenomenon of “cancellation culture” are investigated. It is stated that “cancellation” was characteristic of all stages of history, but the actual “cancellation culture” could only arise with the development of civil society and mass media. It is proved that the concept of “corporate cancellation” is more acceptable for states of a transit of democracy type of development, when the main actors of the “cancellation” of an individual, social group or views (scientific, religious, etc.) are political elites. In order to develop the proposed theoretical approach, the extensive material of the “Myth of 922” case was analyzed. The following items were recorded: “cancellation” in the mass media of the academic version of the events of 922; cardinal changes in the historiographical field; intercorporate interaction of political elites and academic structures, which eventually led to the official celebration of the anniversary of the “1100th anniversary of the adoption of Islam by Volga Bulgaria”; complex strategies of behavior of individual researchers who tried to use the “weaknesses” of the “myth of 922” to accumulate their own symbolic capital, but very rarely turned to the discourse of the “cancellation culture”. The theoretical outlines of “corporate cancellation” proposed in the article can be useful for a better understanding of the known facts of “cancellation” in the Soviet and contemporary Russian history.
{"title":"Corporate Cancellation: The Odyssey of the “Myth of 922” between Academic and Ideological Discourses","authors":"Alexander V. Ovchinnikov","doi":"10.46539/gmd.v6i1.448","DOIUrl":"https://doi.org/10.46539/gmd.v6i1.448","url":null,"abstract":"Methodological problems of the analysis of the phenomenon of “cancellation culture” are investigated. It is stated that “cancellation” was characteristic of all stages of history, but the actual “cancellation culture” could only arise with the development of civil society and mass media. It is proved that the concept of “corporate cancellation” is more acceptable for states of a transit of democracy type of development, when the main actors of the “cancellation” of an individual, social group or views (scientific, religious, etc.) are political elites. In order to develop the proposed theoretical approach, the extensive material of the “Myth of 922” case was analyzed. The following items were recorded: “cancellation” in the mass media of the academic version of the events of 922; cardinal changes in the historiographical field; intercorporate interaction of political elites and academic structures, which eventually led to the official celebration of the anniversary of the “1100th anniversary of the adoption of Islam by Volga Bulgaria”; complex strategies of behavior of individual researchers who tried to use the “weaknesses” of the “myth of 922” to accumulate their own symbolic capital, but very rarely turned to the discourse of the “cancellation culture”. The theoretical outlines of “corporate cancellation” proposed in the article can be useful for a better understanding of the known facts of “cancellation” in the Soviet and contemporary Russian history.","PeriodicalId":507708,"journal":{"name":"Galactica Media: Journal of Media Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139778255","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The article is devoted to the problem of transformation of historical memory in the context of digitalization. The aim of the article is to make a critical analysis of the “cancel culture” as one of the tools for the formation and transmission of historical identity in digital space and beyond. The new media space from where the phenomenon of cancel culture originated is chosen as the research field. The objective of the article is then to bring the conceptual subjects of memory studies and media theory closer together. New media differ significantly from traditional media, and these differences determine the change in discursive rules and consequently imply a reorganization of the discursive space. The vertical paternalistic structure of discourse gives way to a horizontal rhizomatic structure, while the rigid author-reader opposition breaks down. The change in discursive rules entails a change of discursive practices. The changes affect not only discursive but also social space, including the space of historical memory. The digitalization of the past entails new forms of memory existence. At the same time, some traditional functions, such as identity formation, are preserved. New media becomes a platform for identity formation, providing opportunities for the construction and constant reassembly of identities. The article considers “cancel culture” as a marker of this reassembly. It is viewed both as a mode of manifestation and as a source of identity. The critical analysis highlights both the negative and positive characteristics of the phenomenon, explaining its paradoxicality and regularity in the new reality.
{"title":"“We did not Send You There”: Media Representations of the War in Afghanistan and the Emergence and Practice of Cancel Culture in Post-Soviet Russia","authors":"D. Anikin, R. Batishchev","doi":"10.46539/gmd.v6i1.445","DOIUrl":"https://doi.org/10.46539/gmd.v6i1.445","url":null,"abstract":"The article is devoted to the problem of transformation of historical memory in the context of digitalization. The aim of the article is to make a critical analysis of the “cancel culture” as one of the tools for the formation and transmission of historical identity in digital space and beyond. The new media space from where the phenomenon of cancel culture originated is chosen as the research field. The objective of the article is then to bring the conceptual subjects of memory studies and media theory closer together. \u0000New media differ significantly from traditional media, and these differences determine the change in discursive rules and consequently imply a reorganization of the discursive space. The vertical paternalistic structure of discourse gives way to a horizontal rhizomatic structure, while the rigid author-reader opposition breaks down. The change in discursive rules entails a change of discursive practices. The changes affect not only discursive but also social space, including the space of historical memory. The digitalization of the past entails new forms of memory existence. At the same time, some traditional functions, such as identity formation, are preserved. \u0000New media becomes a platform for identity formation, providing opportunities for the construction and constant reassembly of identities. The article considers “cancel culture” as a marker of this reassembly. It is viewed both as a mode of manifestation and as a source of identity. The critical analysis highlights both the negative and positive characteristics of the phenomenon, explaining its paradoxicality and regularity in the new reality.","PeriodicalId":507708,"journal":{"name":"Galactica Media: Journal of Media Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139779103","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
During the first decades of the 21st century, social media has emerged as one of the most significant means of mass communication. Concurrently, the technological features of new media have transformed communication processes. This article addresses the issue of how politicians’ self-presentations are changing due to their adaptation to the unique aspects of communication on social networks. The study aims to identify the self-presentation strategies employed by Russian politicians in online interactions. The research involved content analysis of posts on the personal pages of politicians on the VKontakte social network. The sample included 375 publications across five pages (75 for each), belonging to politicians who are members of the governing bodies of the parties “United Russia” (D. A. Medvedev), LDPR (L. E. Slutsky), Communist Party of the Russian Federation (G. A. Zyuganov), “Just Russia—Patriots—For the Truth” (S. M. Mironov), and “New People” (A. O. Tkachev). Using cluster analysis and multidimensional scaling, models of self-presentations were developed, and their common and individual features were identified. The study revealed that the impression management strategies used by Russian politicians in social media are characterized by a tendency to showcase professional aspects of their personalities, create a vivid image of the “enemy”, and exhibit a low degree of interactivity.
在 21 世纪的头几十年里，社交媒体已成为最重要的大众传播手段之一。与此同时，新媒体的技术特点也改变了传播过程。本文探讨的问题是，政治家的自我介绍如何因适应社交网络传播的独特性而发生变化。研究旨在确定俄罗斯政治家在网络互动中采用的自我展示策略。研究对 VKontakte 社交网络上政治家个人主页上的帖子进行了内容分析。样本包括 "统一俄罗斯"（D. A. Medvedev）、自民党（L. E. Slutsky）、俄罗斯联邦共产党（G. A. Zyuganov）、"公正俄罗斯--爱国者--为了真理"（S. M. Mironov）和 "新人民"（A. O. Tkachev）等政党领导机构的政治家在五个网页上发表的 375 篇文章（每个网页 75 篇）。利用聚类分析和多维标度，建立了自我介绍模型，并确定了其共性和个性特征。研究表明，俄罗斯政治家在社交媒体上使用的印象管理策略的特点是倾向于展示其个性的专业方面，塑造生动的 "敌人 "形象，并表现出较低的互动性。
{"title":"Social Media as a Tool for Political Self-Presentation: An Analytical Experience of Russian Political Party Representatives' Profiles","authors":"Ivan V. Soldatenkov","doi":"10.46539/gmd.v6i1.424","DOIUrl":"https://doi.org/10.46539/gmd.v6i1.424","url":null,"abstract":"During the first decades of the 21st century, social media has emerged as one of the most significant means of mass communication. Concurrently, the technological features of new media have transformed communication processes. This article addresses the issue of how politicians’ self-presentations are changing due to their adaptation to the unique aspects of communication on social networks. The study aims to identify the self-presentation strategies employed by Russian politicians in online interactions. \u0000The research involved content analysis of posts on the personal pages of politicians on the VKontakte social network. The sample included 375 publications across five pages (75 for each), belonging to politicians who are members of the governing bodies of the parties “United Russia” (D. A. Medvedev), LDPR (L. E. Slutsky), Communist Party of the Russian Federation (G. A. Zyuganov), “Just Russia—Patriots—For the Truth” (S. M. Mironov), and “New People” (A. O. Tkachev). Using cluster analysis and multidimensional scaling, models of self-presentations were developed, and their common and individual features were identified. The study revealed that the impression management strategies used by Russian politicians in social media are characterized by a tendency to showcase professional aspects of their personalities, create a vivid image of the “enemy”, and exhibit a low degree of interactivity.","PeriodicalId":507708,"journal":{"name":"Galactica Media: Journal of Media Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139777600","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The article addresses the issue of historical memory transformation in the digital era. Its aim is to critically analyze the “cancel culture” as a tool for shaping and transmitting historical identity in the digital realm and beyond. The realm of new media where the cancel culture phenomenon emerged, is selected as the field of research. Consequently, the article seeks to bridge conceptual topics in memory studies with media theory. New media exhibit significant differences from traditional media, influencing a shift in discursive rules and leading to the reorganization of discursive spaces. The traditional vertical paternalistic discourse structure is replaced by a horizontal, rhizomatic one, and the rigid dichotomy between the author and the reader dissipates. These shifts in discursive rules bring about changes in discursive practices, impacting not only discourse itself but also the broader social fabric, including the realm of historical memory. Digitalization introduces novel forms of memory existence while retaining some traditional functions like identity formation. New media serve as platforms for identity formation, offering opportunities for constructing and continuously reassembling identities. This article views “cancel culture” as a symbol of this reassembly, acting both as a mode of expression and a source of identity. The critical analysis underscores both the negative and positive aspects of cancel culture, elucidating its paradoxical nature and frequency in contemporary reality.
{"title":"Cancel Culture within the Framework of New Media's Memorial Discourse: A Critical Analysis","authors":"Olga V. Kotunova","doi":"10.46539/gmd.v6i1.446","DOIUrl":"https://doi.org/10.46539/gmd.v6i1.446","url":null,"abstract":"The article addresses the issue of historical memory transformation in the digital era. Its aim is to critically analyze the “cancel culture” as a tool for shaping and transmitting historical identity in the digital realm and beyond. The realm of new media where the cancel culture phenomenon emerged, is selected as the field of research. Consequently, the article seeks to bridge conceptual topics in memory studies with media theory. \u0000New media exhibit significant differences from traditional media, influencing a shift in discursive rules and leading to the reorganization of discursive spaces. The traditional vertical paternalistic discourse structure is replaced by a horizontal, rhizomatic one, and the rigid dichotomy between the author and the reader dissipates. These shifts in discursive rules bring about changes in discursive practices, impacting not only discourse itself but also the broader social fabric, including the realm of historical memory. Digitalization introduces novel forms of memory existence while retaining some traditional functions like identity formation. \u0000New media serve as platforms for identity formation, offering opportunities for constructing and continuously reassembling identities. This article views “cancel culture” as a symbol of this reassembly, acting both as a mode of expression and a source of identity. The critical analysis underscores both the negative and positive aspects of cancel culture, elucidating its paradoxical nature and frequency in contemporary reality.","PeriodicalId":507708,"journal":{"name":"Galactica Media: Journal of Media Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139779076","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
During the first decades of the 21st century, social media has emerged as one of the most significant means of mass communication. Concurrently, the technological features of new media have transformed communication processes. This article addresses the issue of how politicians’ self-presentations are changing due to their adaptation to the unique aspects of communication on social networks. The study aims to identify the self-presentation strategies employed by Russian politicians in online interactions. The research involved content analysis of posts on the personal pages of politicians on the VKontakte social network. The sample included 375 publications across five pages (75 for each), belonging to politicians who are members of the governing bodies of the parties “United Russia” (D. A. Medvedev), LDPR (L. E. Slutsky), Communist Party of the Russian Federation (G. A. Zyuganov), “Just Russia—Patriots—For the Truth” (S. M. Mironov), and “New People” (A. O. Tkachev). Using cluster analysis and multidimensional scaling, models of self-presentations were developed, and their common and individual features were identified. The study revealed that the impression management strategies used by Russian politicians in social media are characterized by a tendency to showcase professional aspects of their personalities, create a vivid image of the “enemy”, and exhibit a low degree of interactivity.
在 21 世纪的头几十年里，社交媒体已成为最重要的大众传播手段之一。与此同时，新媒体的技术特点也改变了传播过程。本文探讨的问题是，政治家的自我介绍如何因适应社交网络传播的独特性而发生变化。研究旨在确定俄罗斯政治家在网络互动中采用的自我展示策略。研究对 VKontakte 社交网络上政治家个人主页上的帖子进行了内容分析。样本包括 "统一俄罗斯"（D. A. Medvedev）、自民党（L. E. Slutsky）、俄罗斯联邦共产党（G. A. Zyuganov）、"公正俄罗斯--爱国者--为了真理"（S. M. Mironov）和 "新人民"（A. O. Tkachev）等政党领导机构的政治家在五个网页上发表的 375 篇文章（每个网页 75 篇）。利用聚类分析和多维标度，建立了自我介绍模型，并确定了其共性和个性特征。研究表明，俄罗斯政治家在社交媒体上使用的印象管理策略的特点是倾向于展示其个性的专业方面，塑造生动的 "敌人 "形象，并表现出较低的互动性。
{"title":"Social Media as a Tool for Political Self-Presentation: An Analytical Experience of Russian Political Party Representatives' Profiles","authors":"Ivan V. Soldatenkov","doi":"10.46539/gmd.v6i1.424","DOIUrl":"https://doi.org/10.46539/gmd.v6i1.424","url":null,"abstract":"During the first decades of the 21st century, social media has emerged as one of the most significant means of mass communication. Concurrently, the technological features of new media have transformed communication processes. This article addresses the issue of how politicians’ self-presentations are changing due to their adaptation to the unique aspects of communication on social networks. The study aims to identify the self-presentation strategies employed by Russian politicians in online interactions. \u0000The research involved content analysis of posts on the personal pages of politicians on the VKontakte social network. The sample included 375 publications across five pages (75 for each), belonging to politicians who are members of the governing bodies of the parties “United Russia” (D. A. Medvedev), LDPR (L. E. Slutsky), Communist Party of the Russian Federation (G. A. Zyuganov), “Just Russia—Patriots—For the Truth” (S. M. Mironov), and “New People” (A. O. Tkachev). Using cluster analysis and multidimensional scaling, models of self-presentations were developed, and their common and individual features were identified. The study revealed that the impression management strategies used by Russian politicians in social media are characterized by a tendency to showcase professional aspects of their personalities, create a vivid image of the “enemy”, and exhibit a low degree of interactivity.","PeriodicalId":507708,"journal":{"name":"Galactica Media: Journal of Media Studies","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139837206","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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