Pub Date : 2023-11-26DOI: 10.47467/reslaj.v6i2.5516
Zulfiah Larisu, Dwi Imroatus Sholikah, Muhammad Salman Alfansuri Jacob, Rusmala Rusmala, Abdullah Mitrin
Film Ice Cold : Murder, Coffee, and Jessica Wongso akhir-akhir ini menjadi isu yang kontroversial di tengah masyrakat. Satu sisi menilai terdapat kejanggalan yang luar biasa yang harus di ungkap dalam kasus pembunuhan Wayang Mirna Salihin dengan kopi sianida hingga fil ini daat dijadikan petunjuk. Pada sisi lain, sebagaian masyrakat menilai film ini berpihak, menggiring opini publik, dan sebagai alat komersialisasi oleh pihak Netfflix. Penelitian ini bertujuan untuk menganalisis dua perspektif yang kontroversial di atas. Penelitian merupakan penelitian kualitiatf dengan pendekata deskriptif. Data yang digunakan dalam penelitian ini merupakan data sekunder yang didapatkan dari kutipan fil, sinopsis, buku, jurnal ilmiah, dan website yang kredibel. Data-data yang diukumpulkan dinalaissi dengan tahapan pengumpulan data, seleksi data, reduksi data, dan penarikan kesimpulan. Hasil penelitian menujukkan 1.) The film Ice Cold: Murder, Coffee, and Jessica Wongso can indirectly strengthen Jessica Wongso's side in filing for extraordinary legal action/judicial review which will then be constructed by constructing an argument as if the application for reconsideration this time is based on public unrest and complaints. 2.) The film Ice Cold: Murder, Coffee, and Jessica Wongso has the potential to become a commercialization tool because the film is paid, viral, and has cheap production costs compared to action films, horror films, and so on. 3.) Researchers agree with singer and actor Brissia Jodie that Netflix should make a part two film with a more balanced storyline on both sides.
{"title":"Film \"Ice Cold: Murder, Coffee, and Jessica Wongso\" Between Commercialization or New Direction","authors":"Zulfiah Larisu, Dwi Imroatus Sholikah, Muhammad Salman Alfansuri Jacob, Rusmala Rusmala, Abdullah Mitrin","doi":"10.47467/reslaj.v6i2.5516","DOIUrl":"https://doi.org/10.47467/reslaj.v6i2.5516","url":null,"abstract":"Film Ice Cold : Murder, Coffee, and Jessica Wongso akhir-akhir ini menjadi isu yang kontroversial di tengah masyrakat. Satu sisi menilai terdapat kejanggalan yang luar biasa yang harus di ungkap dalam kasus pembunuhan Wayang Mirna Salihin dengan kopi sianida hingga fil ini daat dijadikan petunjuk. Pada sisi lain, sebagaian masyrakat menilai film ini berpihak, menggiring opini publik, dan sebagai alat komersialisasi oleh pihak Netfflix. Penelitian ini bertujuan untuk menganalisis dua perspektif yang kontroversial di atas. Penelitian merupakan penelitian kualitiatf dengan pendekata deskriptif. Data yang digunakan dalam penelitian ini merupakan data sekunder yang didapatkan dari kutipan fil, sinopsis, buku, jurnal ilmiah, dan website yang kredibel. Data-data yang diukumpulkan dinalaissi dengan tahapan pengumpulan data, seleksi data, reduksi data, dan penarikan kesimpulan. Hasil penelitian menujukkan 1.) The film Ice Cold: Murder, Coffee, and Jessica Wongso can indirectly strengthen Jessica Wongso's side in filing for extraordinary legal action/judicial review which will then be constructed by constructing an argument as if the application for reconsideration this time is based on public unrest and complaints. 2.) The film Ice Cold: Murder, Coffee, and Jessica Wongso has the potential to become a commercialization tool because the film is paid, viral, and has cheap production costs compared to action films, horror films, and so on. 3.) Researchers agree with singer and actor Brissia Jodie that Netflix should make a part two film with a more balanced storyline on both sides.","PeriodicalId":508337,"journal":{"name":"Reslaj : Religion Education Social Laa Roiba Journal","volume":"33 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139235563","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aim to analyze the effect of packaging, product variation and brand image on purchasing decisions for 250ml Indomilk packaged liquid milk at Alfamart Pondok Indah 2. This study uses primary data with data collection methods through a questionnaire distributed to 96 respondent. Data analysis technique uses inferential with multiple linear regression and using Statistical Product and Service Solution (SPSS) version 23.0 program. From the result of multiple linear regression analysis, it shows that the packaging variable (X1), the product variation variable (X2), and the brand image variable (X3) has a positive and significant influence on the dependent variable purchasing decisions of 250 ml Indomilk packaged liquid milk at Alfamart Pondok Indah 2.
{"title":"Pengaruh Kemasan, Variasi Produk dan Citra Merek terhadap Keputusan Pembelian Susu Cair dalam Kemasan Kotak 250 ML Indomilk di Alfamart Pondok Indah 2","authors":"Amelia Fidriyanti, Suadi Sapta Putra, Kumba Digdowiseiso","doi":"10.47467/reslaj.v6i2.5565","DOIUrl":"https://doi.org/10.47467/reslaj.v6i2.5565","url":null,"abstract":"This study aim to analyze the effect of packaging, product variation and brand image on purchasing decisions for 250ml Indomilk packaged liquid milk at Alfamart Pondok Indah 2. This study uses primary data with data collection methods through a questionnaire distributed to 96 respondent. Data analysis technique uses inferential with multiple linear regression and using Statistical Product and Service Solution (SPSS) version 23.0 program. From the result of multiple linear regression analysis, it shows that the packaging variable (X1), the product variation variable (X2), and the brand image variable (X3) has a positive and significant influence on the dependent variable purchasing decisions of 250 ml Indomilk packaged liquid milk at Alfamart Pondok Indah 2.","PeriodicalId":508337,"journal":{"name":"Reslaj : Religion Education Social Laa Roiba Journal","volume":"64 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139245402","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-22DOI: 10.47467/reslaj.v6i3.5526
Wardatul Baidhok, Prasetyono Prasetyono
PT CMS is a company that operates in the service sector, namely, 3kg LPG gas cylinder retester or BPT (Cylinder Maintenance Workshop). The management system integrated at PT CMS includes the ISO 9001:2015 Quality Management System and ISO 14001:2015 Environmental Management System. The purpose of this research is to understand how the implementation of ISO 9001 and ISO 14001 standards affects the performance of the PT CMS company. The research method used in this article is a descriptive qualitative approach, where data is collected through interviews with the parties concerned. The data obtained is primary data resulting from the researcher's interviews with sources. The research results show that ISO standards have been implemented well, as shown by the results of the external audit report with a score of 94.12, where this score is included in the fair and positive category. The impact of the integration of the implementation of ISO 9001 and ISO 14001 at PT CMS is, ensuring the company's quality and environment, increasing the trust of the service provider (Pertamina), increasing the tube maintenance quota, can improve the company's quality without damaging the surrounding environment.
PT CMS 是一家从事服务行业的公司，即 3 公斤液化石油气钢瓶翻新机或 BPT（钢瓶维修车间）。PT CMS 的管理体系包括 ISO 9001:2015 质量管理体系和 ISO 14001:2015 环境管理体系。本研究旨在了解 ISO 9001 和 ISO 14001 标准的实施如何影响 PT CMS 公司的绩效。本文采用的研究方法是描述性定性方法，通过与相关方的访谈收集数据。所获得的数据是研究人员与数据来源访谈后得出的原始数据。研究结果表明，ISO 标准的实施情况良好，外部审计报告的结果显示，ISO 标准的得分为 94.12 分，属于 "一般 "和 "积极 "类。在 PT CMS 实施 ISO 9001 和 ISO 14001 标准的影响是，确保了公司的质量和环境，增加了服务提供商（Pertamina）的信任，增加了管道维护配额，可以在不破坏周围环境的情况下提高公司的质量。
{"title":"Integrasi Penerapan Sistem Manajemen ISO 9001 dan ISO 14001 pada Perusahaan Rekanan Pertamina","authors":"Wardatul Baidhok, Prasetyono Prasetyono","doi":"10.47467/reslaj.v6i3.5526","DOIUrl":"https://doi.org/10.47467/reslaj.v6i3.5526","url":null,"abstract":"PT CMS is a company that operates in the service sector, namely, 3kg LPG gas cylinder retester or BPT (Cylinder Maintenance Workshop). The management system integrated at PT CMS includes the ISO 9001:2015 Quality Management System and ISO 14001:2015 Environmental Management System. The purpose of this research is to understand how the implementation of ISO 9001 and ISO 14001 standards affects the performance of the PT CMS company. The research method used in this article is a descriptive qualitative approach, where data is collected through interviews with the parties concerned. The data obtained is primary data resulting from the researcher's interviews with sources. The research results show that ISO standards have been implemented well, as shown by the results of the external audit report with a score of 94.12, where this score is included in the fair and positive category. The impact of the integration of the implementation of ISO 9001 and ISO 14001 at PT CMS is, ensuring the company's quality and environment, increasing the trust of the service provider (Pertamina), increasing the tube maintenance quota, can improve the company's quality without damaging the surrounding environment.","PeriodicalId":508337,"journal":{"name":"Reslaj : Religion Education Social Laa Roiba Journal","volume":"12 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139248719","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-22DOI: 10.47467/reslaj.v6i3.5597
Nur Saidatul Makmunah, Vembri Aulia Rahmi
This is a new author's manual and a template for Resligion Education Social Laa Roiba Journal (RESLAJ). Published every February and August since 2019. Articles must start with Article Title followed by Author Name and Affiliate Address and abstract. This part of the UMKM Ketan Si Emak is one of the traditional foods in the village of Gumeno Village. The reason why the author is interested in conducting research is because researchers are interested in the marketing strategies and product innovations that are appliedin Ketan Si Emak MSMEs. MSMEs have a central role in the Indonesian economy. Apart from having a central role in the absorption of labor and the Indonesian economy, MSMEs can also play a role as a controller for distributing labor. Indonesia's economy, MSMEs can also act as a controller to distribute the results of development to all corners and regions. the results of development to all corners and regions in Indonesia. The purpose of this study was to determine the marketing strategy and product innovation in Ketan Si Emak MSMEs. Si Emak. Innovation is ideas for change and development to meet customer needs. Marketing is relationship between sellers and buyers to conduct transactions for goods or services. or service. This type of research uses descriptive research with using qualitative research methods. The location of Ketan Si Emak at Mrs. Munaikah's house located on Jalan Beji, RT 11 RW 05 Gumeno Village, Gresik Regency, East Java. East Java.
这是《RESLAJ》（Resligion Education Social Laa Roiba Journal）的新作者手册和模板。自2019年起，每年2月和8月出版。文章必须以 "文章标题 "开头，然后是 "作者姓名和联系地址 "和 "摘要"。UMKM Ketan Si Emak的这一部分是Gumeno村的传统食品之一。作者之所以有兴趣进行研究，是因为研究人员对 Ketan Si Emak 中小型企业应用的营销策略和产品创新很感兴趣。中小微企业在印尼经济中发挥着核心作用。除了在吸纳劳动力和印尼经济中发挥核心作用外，中小微企业还可以发挥劳动力分配控制者的作用。中小微企业除了在吸纳劳动力和印尼经济中发挥核心作用外，还可以充当将发展成果分配到印尼各个角落和地区的控制者。本研究旨在确定 Ketan Si Emak 中小微企业的营销战略和产品创新。Si Emak。创新是为满足客户需求而进行变革和发展的想法。营销是卖方和买方之间进行商品或服务交易的关系。这类研究采用描述性研究和定性研究方法。Ketan Si Emak 位于东爪哇 Gresik 摄政区 Gumeno 村 Jalan Beji, RT 11 RW 05 Munaikah 夫人的家中。东爪哇。
{"title":"Strategi Pemasaran dan Inovasi Produk untuk Meningkatkan Volume Penjualan “Ketan si Emak”","authors":"Nur Saidatul Makmunah, Vembri Aulia Rahmi","doi":"10.47467/reslaj.v6i3.5597","DOIUrl":"https://doi.org/10.47467/reslaj.v6i3.5597","url":null,"abstract":"This is a new author's manual and a template for Resligion Education Social Laa Roiba Journal (RESLAJ). Published every February and August since 2019. Articles must start with Article Title followed by Author Name and Affiliate Address and abstract. This part of the UMKM Ketan Si Emak is one of the traditional foods in the village of Gumeno Village. The reason why the author is interested in conducting research is because researchers are interested in the marketing strategies and product innovations that are appliedin Ketan Si Emak MSMEs. MSMEs have a central role in the Indonesian economy. Apart from having a central role in the absorption of labor and the Indonesian economy, MSMEs can also play a role as a controller for distributing labor. Indonesia's economy, MSMEs can also act as a controller to distribute the results of development to all corners and regions. the results of development to all corners and regions in Indonesia. The purpose of this study was to determine the marketing strategy and product innovation in Ketan Si Emak MSMEs. Si Emak. Innovation is ideas for change and development to meet customer needs. Marketing is relationship between sellers and buyers to conduct transactions for goods or services. or service. This type of research uses descriptive research with using qualitative research methods. The location of Ketan Si Emak at Mrs. Munaikah's house located on Jalan Beji, RT 11 RW 05 Gumeno Village, Gresik Regency, East Java. East Java.","PeriodicalId":508337,"journal":{"name":"Reslaj : Religion Education Social Laa Roiba Journal","volume":"44 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139249157","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In general, this research was conducted to find out clearly the intended meaning of a series of traditional Panggih processions at weddings that use Javanese customs and traditions. This research, which is based on issues related to the harmony of religious and cultural values towards a tradition, chooses to focus the discussion on the legal perspective of urf in Islamic rules. The researcher aims to find out how the Islamic religion views the panggih procession at traditional Javanese weddings when it is linked to cultural aspects and norms that apply in society. This research focuses on collecting and interpreting qualitative data obtained from clients who use wedding organizer services, namely CV Aksara Multikreasi. In compiling it, the author used a collection of data from direct observations of CV Aksara Multikreasi clients who were involved and who carried out Javanese traditional wedding processions to then be analyzed inductively. Based on this, the research results show that the meaning contained in the panggih procession in the form of balangan gantal, ngidak tigan, and wijikan in traditional Javanese ceremonies is in line with the breath and rules of Islam from the perspective of urf law. Therefore, with this research, it is hoped that it will be able to become a source of information for the community regarding the law of implementing traditions or customs that are customary in certain communities from a religious perspective, so that in the development of science and technology there will be no conflict of arguments regarding the validity of religious and cultural values.
总体而言，本研究的目的是明确了解在婚礼上使用爪哇习俗和传统的一系列传统 Panggih 游行的本意。本研究以宗教和文化价值观对传统的和谐相关问题为基础，选择将讨论重点放在伊斯兰教规中乌尔夫的法律视角上。研究者旨在了解当传统爪哇婚礼中的 panggih 游行与文化方面和社会规范相关联时，伊斯兰教是如何看待这种游行的。本研究侧重于收集和解释从使用婚礼组织者服务（即 CV Aksara Multikreasi）的客户处获得的定性数据。在编写过程中，作者通过对 CV Aksara Multikreasi 客户的直接观察收集数据，这些客户参与并执行了爪哇传统婚礼流程，然后对这些数据进行归纳分析。在此基础上，研究结果表明，爪哇传统仪式中以 balangan gantal、ngidak tigan 和 wijikan 为形式的 panggih 游行所包含的意义，从乌尔夫法的角度来看，符合伊斯兰教的气息和规则。因此，希望通过这项研究，能够从宗教角度为社区提供有关某些社区习惯的传统或习俗的实施法律方面的信息，从而在科学技术的发展过程中，不会出现有关宗教和文化价值有效性的争论冲突。
{"title":"Makna Upacara Adat Panggih Pernikahan Adat Jawa di CV Aksara Multikreasi Menurut Perspektif Hukum Urf dalam Khasanah Islam","authors":"Gesy Lutfiah Rosidah Oktaviana, Yuli Kurniati Werdiningsih, Sunarya Sunarya","doi":"10.47467/reslaj.v6i2.5543","DOIUrl":"https://doi.org/10.47467/reslaj.v6i2.5543","url":null,"abstract":"In general, this research was conducted to find out clearly the intended meaning of a series of traditional Panggih processions at weddings that use Javanese customs and traditions. This research, which is based on issues related to the harmony of religious and cultural values towards a tradition, chooses to focus the discussion on the legal perspective of urf in Islamic rules. The researcher aims to find out how the Islamic religion views the panggih procession at traditional Javanese weddings when it is linked to cultural aspects and norms that apply in society. This research focuses on collecting and interpreting qualitative data obtained from clients who use wedding organizer services, namely CV Aksara Multikreasi. In compiling it, the author used a collection of data from direct observations of CV Aksara Multikreasi clients who were involved and who carried out Javanese traditional wedding processions to then be analyzed inductively. Based on this, the research results show that the meaning contained in the panggih procession in the form of balangan gantal, ngidak tigan, and wijikan in traditional Javanese ceremonies is in line with the breath and rules of Islam from the perspective of urf law. Therefore, with this research, it is hoped that it will be able to become a source of information for the community regarding the law of implementing traditions or customs that are customary in certain communities from a religious perspective, so that in the development of science and technology there will be no conflict of arguments regarding the validity of religious and cultural values.","PeriodicalId":508337,"journal":{"name":"Reslaj : Religion Education Social Laa Roiba Journal","volume":"23 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139247777","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-22DOI: 10.47467/reslaj.v6i2.5567
Muhammad Rayhan, Suadi Sapta Putra, Kumba Digdowiseiso
This study aims to determine the effect of price, product and service quality on purchasing decisions in shopping for local fruit at Gelael Supermarket Jakarta. This research is a quantitative descriptive analysis research. The source of this research data was given to 100 respondents aged 15-55 years and had shopped at the Gelael supermarket at least once. In taking the sample in this study using purposive sampling technique. The data sources of this study used data analysis techniques, namely, multiple linear regression and hypothesis testing using SPSS 21 to test the regression coefficients. From the research subjects of 100 respondents, most of the research subjects were dominated by the female gender (62%) while the work was dominated by students (59%) and the income was dominated by 0 – 2,000,000. The results of this study indicate that there is an influence between price (X1) on purchasing decisions (Y) of 0.385 and has a large influence of 3.85%. For the Product variable (X2) on the Purchase Decision (Y) of 0.217 and has an influence of 2.17%. For the service quality variable (X3), it is 0.300 and has an effect of 3.00%. Partially or simultaneously have a strong influence among the three variables, the most significant is the variable Price (X1) of 0.000. The results of this study expect satisfaction to increase the price (X1) which can support the purchase decision.
{"title":"Pengaruh Harga, Produk dan Kualitas Pelayanan terhadap Keputusan Pembelian dalam Berbelanja Buah Lokal di Supermarket Gelael","authors":"Muhammad Rayhan, Suadi Sapta Putra, Kumba Digdowiseiso","doi":"10.47467/reslaj.v6i2.5567","DOIUrl":"https://doi.org/10.47467/reslaj.v6i2.5567","url":null,"abstract":"This study aims to determine the effect of price, product and service quality on purchasing decisions in shopping for local fruit at Gelael Supermarket Jakarta. This research is a quantitative descriptive analysis research. The source of this research data was given to 100 respondents aged 15-55 years and had shopped at the Gelael supermarket at least once. In taking the sample in this study using purposive sampling technique. The data sources of this study used data analysis techniques, namely, multiple linear regression and hypothesis testing using SPSS 21 to test the regression coefficients. From the research subjects of 100 respondents, most of the research subjects were dominated by the female gender (62%) while the work was dominated by students (59%) and the income was dominated by 0 – 2,000,000. The results of this study indicate that there is an influence between price (X1) on purchasing decisions (Y) of 0.385 and has a large influence of 3.85%. For the Product variable (X2) on the Purchase Decision (Y) of 0.217 and has an influence of 2.17%. For the service quality variable (X3), it is 0.300 and has an effect of 3.00%. Partially or simultaneously have a strong influence among the three variables, the most significant is the variable Price (X1) of 0.000. The results of this study expect satisfaction to increase the price (X1) which can support the purchase decision.","PeriodicalId":508337,"journal":{"name":"Reslaj : Religion Education Social Laa Roiba Journal","volume":"60 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139249602","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-22DOI: 10.47467/reslaj.v6i3.5574
Reindra Prasista Bisma, Effed Darta Hadi
The purpose of this study is to examine the impact of viral marketing and internet celebrity endorsement on impulsive buying behavior through online trust in the context of the Erigo brand. The study utilizes primary data and adopts a quantitative approach with purposive sampling techniques. The study's population includes all consumers who have purchased Erigo products in the city of Bengkulu, totaling 130 respondents. Structural Equation Modeling - Partial Least Squares (SEM-PLS) version 4.0 is employed as the research method. The research findings indicate that viral marketing and internet celebrity endorsement have a positive and significant impact on online trust. However, it was observed that the effect of viral marketing on impulsive buying behavior is not statistically significant, and internet celebrity endorsement has a non-significant negative influence on impulsive buying behavior. Furthermore, the study reveals that online trust has a positive and significant impact on impulsive buying behavior. Additionally, the research results demonstrate that both viral marketing and internet celebrity endorsement significantly influence impulsive buying behavior through the mediator of online trust.
{"title":"Pengaruh Viral Marketing dan Internet Celebrity Endorsement terhadap Impulse Buying Melalui Online Trust","authors":"Reindra Prasista Bisma, Effed Darta Hadi","doi":"10.47467/reslaj.v6i3.5574","DOIUrl":"https://doi.org/10.47467/reslaj.v6i3.5574","url":null,"abstract":"The purpose of this study is to examine the impact of viral marketing and internet celebrity endorsement on impulsive buying behavior through online trust in the context of the Erigo brand. The study utilizes primary data and adopts a quantitative approach with purposive sampling techniques. The study's population includes all consumers who have purchased Erigo products in the city of Bengkulu, totaling 130 respondents. Structural Equation Modeling - Partial Least Squares (SEM-PLS) version 4.0 is employed as the research method. The research findings indicate that viral marketing and internet celebrity endorsement have a positive and significant impact on online trust. However, it was observed that the effect of viral marketing on impulsive buying behavior is not statistically significant, and internet celebrity endorsement has a non-significant negative influence on impulsive buying behavior. Furthermore, the study reveals that online trust has a positive and significant impact on impulsive buying behavior. Additionally, the research results demonstrate that both viral marketing and internet celebrity endorsement significantly influence impulsive buying behavior through the mediator of online trust.","PeriodicalId":508337,"journal":{"name":"Reslaj : Religion Education Social Laa Roiba Journal","volume":"49 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139248952","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-22DOI: 10.47467/reslaj.v6i3.5575
FlorenciaIrena Lawita, Budi Kurniawan, Matthew Christian, I. Permatasari
This study aims to analyze the contribution of PT Intidaya Agrowisata (INAGRO) to employment opportunities for residents around PT Intidaya Agroconservali as a mechanism for economic growth in Bogor Regency in achieving the Sustainable Development Goals. This research was conducted by interviewing six workers at INAGRO. The data used includes previous research, current data from relevant sources, books, and various reports related to the topic studied. The interpretive-phenomenological method is the data analysis used in this research. The results of the research state that PT Intidaya Agrowisata (INAGRO) contributes effectively to creating employment opportunities for the villagers around INAGRO which can be useful as a mechanism for economic growth in achieving the Sustainable Development Goals. INAGRO provides productive work opportunities for village communities. Every village from the 4 sub-districts around INAGRO, is invited to work at INAGRO in accordance with INAGRO's needs, INAGRO can contribute as a mechanism for economic growth in achieving the Sustainable Development Goals (Goal 8), that INAGRO with its context as a tourist spot and place of work for residents is supported by opportunities very productive work.
{"title":"Analisis Kontribusi PT Intidaya Agrolestari (Inagro) terhadap Lapangan Pekerjaan Penduduk Sekitar sebagai Mekanisme Pertumbuhan Ekonomi dalam Pencapaian Sustainable Development Goals","authors":"FlorenciaIrena Lawita, Budi Kurniawan, Matthew Christian, I. Permatasari","doi":"10.47467/reslaj.v6i3.5575","DOIUrl":"https://doi.org/10.47467/reslaj.v6i3.5575","url":null,"abstract":"This study aims to analyze the contribution of PT Intidaya Agrowisata (INAGRO) to employment opportunities for residents around PT Intidaya Agroconservali as a mechanism for economic growth in Bogor Regency in achieving the Sustainable Development Goals. This research was conducted by interviewing six workers at INAGRO. The data used includes previous research, current data from relevant sources, books, and various reports related to the topic studied. The interpretive-phenomenological method is the data analysis used in this research. The results of the research state that PT Intidaya Agrowisata (INAGRO) contributes effectively to creating employment opportunities for the villagers around INAGRO which can be useful as a mechanism for economic growth in achieving the Sustainable Development Goals. INAGRO provides productive work opportunities for village communities. Every village from the 4 sub-districts around INAGRO, is invited to work at INAGRO in accordance with INAGRO's needs, INAGRO can contribute as a mechanism for economic growth in achieving the Sustainable Development Goals (Goal 8), that INAGRO with its context as a tourist spot and place of work for residents is supported by opportunities very productive work.","PeriodicalId":508337,"journal":{"name":"Reslaj : Religion Education Social Laa Roiba Journal","volume":"30 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139246788","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-22DOI: 10.47467/reslaj.v6i3.5598
Marelita Rinaldi
The rapid development in the cosmetics industry in Indonesia has triggered competition between companies. The marketing strategy using celebrity endorsements is one of the strategies often used by cosmetic companies. Supported by the Korean wave phenomenon in Indonesia, several local cosmetic industry companies have started using celebrity endorsements with South Korean celebrities. This study aims to determine the effect of celebrity trust on advertising credibility, brand credibility, and brand equity in local cosmetic companies that endorse celebrities with South Korean celebrities. The data in this study were obtained through online questionnaires distributed through social media. Data were obtained from 222 respondents then analysed using the PLS-SEM method. The research analysis results show that celebrity trust is positively and significantly related to advertising and brand credibility. Advertising credibility and brand credibility are positively and significantly related to brand equity.
{"title":"Analisis Pengaruh Celebrity Trust terhadap Konstruk Kredibilitas dan Ekuitas Merek Kosmetik Lokal Indonesia","authors":"Marelita Rinaldi","doi":"10.47467/reslaj.v6i3.5598","DOIUrl":"https://doi.org/10.47467/reslaj.v6i3.5598","url":null,"abstract":"The rapid development in the cosmetics industry in Indonesia has triggered competition between companies. The marketing strategy using celebrity endorsements is one of the strategies often used by cosmetic companies. Supported by the Korean wave phenomenon in Indonesia, several local cosmetic industry companies have started using celebrity endorsements with South Korean celebrities. This study aims to determine the effect of celebrity trust on advertising credibility, brand credibility, and brand equity in local cosmetic companies that endorse celebrities with South Korean celebrities. The data in this study were obtained through online questionnaires distributed through social media. Data were obtained from 222 respondents then analysed using the PLS-SEM method. The research analysis results show that celebrity trust is positively and significantly related to advertising and brand credibility. Advertising credibility and brand credibility are positively and significantly related to brand equity.","PeriodicalId":508337,"journal":{"name":"Reslaj : Religion Education Social Laa Roiba Journal","volume":"120 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139248068","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-22DOI: 10.47467/reslaj.v6i3.5515
Dedi Kuswandi, Ris’an Rusli, Amilda Sani
Today, Malay is not an ethnic community as understood by many people. Malays are like a nation or group of allied ethnic groups that adhere to the same religion and the same language. Customs and traditions are relatively the same because they are based on the same religious and cultural principles. Therefore, the purpose of this research is to examine how the development of Malay Islam in the archipelago in the 18th century. This study uses a qualitative approach with ethnographic methods where researchers will describe and describe the culture of the development of Islam in the archipelago through the history that has been communicated. Tracing the history of the development of Islam in the Malay Archipelago, it emerged due to many factors, starting with trade in the 8th and 9th centuries until finally the 17th century, trade took place accompanied by the development of Islam which was also rife. However, in the 18th century, Islam developed rapidly and began to emphasize sharia. So, it greatly impacts the development of tariqat and experiences a renewal of Sufi tariqat, which grows into a religious organization. Not only that, in the 18th century the role of the clergy was significant in the spread of Islam after the return of the clergy learned from the lands of Mecca and Medina. Establishing Islamic educational institutions throughout the archipelago and providing new religious ideas in carrying out worship. Therefore, in this century, Islam began to form intellectual networks or scholars throughout the archipelago. Islam and the Malay language then emerged as an integrative force for the different ethnic groups in the archipelago.
{"title":"Kultur Masyarakat Melayu: Studi Etnografi Islam Melayu Nusantara Abad 18","authors":"Dedi Kuswandi, Ris’an Rusli, Amilda Sani","doi":"10.47467/reslaj.v6i3.5515","DOIUrl":"https://doi.org/10.47467/reslaj.v6i3.5515","url":null,"abstract":"Today, Malay is not an ethnic community as understood by many people. Malays are like a nation or group of allied ethnic groups that adhere to the same religion and the same language. Customs and traditions are relatively the same because they are based on the same religious and cultural principles. Therefore, the purpose of this research is to examine how the development of Malay Islam in the archipelago in the 18th century. This study uses a qualitative approach with ethnographic methods where researchers will describe and describe the culture of the development of Islam in the archipelago through the history that has been communicated. Tracing the history of the development of Islam in the Malay Archipelago, it emerged due to many factors, starting with trade in the 8th and 9th centuries until finally the 17th century, trade took place accompanied by the development of Islam which was also rife. However, in the 18th century, Islam developed rapidly and began to emphasize sharia. So, it greatly impacts the development of tariqat and experiences a renewal of Sufi tariqat, which grows into a religious organization. Not only that, in the 18th century the role of the clergy was significant in the spread of Islam after the return of the clergy learned from the lands of Mecca and Medina. Establishing Islamic educational institutions throughout the archipelago and providing new religious ideas in carrying out worship. Therefore, in this century, Islam began to form intellectual networks or scholars throughout the archipelago. Islam and the Malay language then emerged as an integrative force for the different ethnic groups in the archipelago.","PeriodicalId":508337,"journal":{"name":"Reslaj : Religion Education Social Laa Roiba Journal","volume":"18 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139249603","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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