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Interactive vs transactional: how social media ads engage consumers with disparate regulatory orientation and lay rationalism 互动与交易:社交媒体广告如何吸引不同法规导向和非专业理性主义的消费者
Pub Date : 2024-07-26 DOI: 10.1108/imds-07-2023-0498
Pianpian Yang, Yufan Jiang, Yuxi Lin, Shuang Geng, Rui Wang
PurposeThe growing number of firms leveraging social media ads highlight the urgent need for firms to understand social media ads and their effects on consumer perceptions and attitudes. This research examines whether and how different types of social media ads exert influences on ad engagement and how consumers’ psychological characteristics including regulatory orientation and lay rationalism moderate the influence of social media ads on ad engagement.Design/methodology/approachThis research conducts three quasi experiments featuring two types of social media ads – interactive and transactional – to collect empirical evidence. Results are analyzed using ANOVA and Process in SPSS.FindingsThis research reveals that interactive ads lead to higher perceived enjoyment and perceived responsiveness, which further lead to higher ad engagement. Promotion focus moderates the effect of social media ads (interactive vs transactional ads) on perceived enjoyment and perceived responsiveness, and lay rationalism moderates the effect on perceived responsiveness, while prevention focus has no such effect.Originality/valueFirst, this research establishes the connection between ad types and ad engagement in social media, which offers a new perspective to understand ad engagement. Second, it explores the underlying mechanisms of processing different types of social media ads. Third, it justifies the moderating effects of consumers’ regulatory orientation and lay rationalism on the effects of ad types on ad engagement, providing the first evidence on the moderating role of consumers’ lay rationalism in ad processing. This research helps firm marketers to fine-tune their social media ads according to consumer characteristics.
目的 越来越多的企业利用社交媒体广告,这凸显出企业迫切需要了解社交媒体广告及其对消费者认知和态度的影响。本研究探讨了不同类型的社交媒体广告是否以及如何对广告参与度产生影响,以及消费者的心理特征(包括监管导向和非专业理性主义)如何调节社交媒体广告对广告参与度的影响。研究结果本研究揭示了互动式广告会带来更高的感知愉悦度和感知响应度,从而进一步导致更高的广告参与度。推广重点调节了社交媒体广告(互动广告与交易广告)对感知愉悦度和感知响应度的影响,非专业理性主义调节了对感知响应度的影响,而预防重点则没有这种影响。原创性/价值首先,本研究建立了社交媒体中广告类型与广告参与度之间的联系,为理解广告参与度提供了一个新的视角。第二,本研究探讨了处理不同类型社交媒体广告的内在机制。第三,证明了消费者的规范导向和非专业理性主义对广告类型对广告参与度影响的调节作用,首次证明了消费者的非专业理性主义在广告处理中的调节作用。这项研究有助于企业营销人员根据消费者特征对社交媒体广告进行微调。
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引用次数: 0
Strategy for sustainable supply chain transformation: a resource orchestration perspective 可持续供应链转型战略:资源协调视角
Pub Date : 2024-07-25 DOI: 10.1108/imds-11-2023-0877
Xiaoyu Yan, Xiaohong Chen, Chunfang Lu, Weihua Liu, Xiaoran Shi, Yu Gong
PurposeWith the popularization of sustainable concepts, how to transform into a sustainable supply chain has received widespread attention in practice. Under this circumstance, this paper aims to propose a theoretical framework of sustainable supply chain transformation (SSCT) from a perspective of resource identification and utilization, investigates resources/capabilities that can be used to promote SSCT and explores how to use resources/capabilities to achieve SSCT effectively.Design/methodology/approachAn inductive multi-case analysis is applied to this paper. Four state-owned/non-state-owned enterprises from the manufacturing sector are selected as the research objectives, which are all leaders in the industry based on the 2022 China TOP 500 Enterprises Ranking. Meanwhile, to guarantee the diversities of enterprises, the four selected enterprises are respectively positioned in upstream and downstream of the supply chain.FindingsA theoretical framework of SSCT is proposed with following research findings: (1) Technology resources, facilities and equipment resources, and business process reengineering capability are the key resources/capabilities to promote SSCT. (2) From the supply chain structure perspective, there exists a leader-participant structure in SSCT. The enterprise with dominant resources/capabilities should actively transfer to a SSCT leader. From the supply chain function perspective, specific sustainability assessment indicators and special teams are two necessary settings for SSCT. From the supply chain lifecycle perspective, SSCT should be promoted in a phased manner and dynamically adjusted in each stage. (3) Digital transformation degree and enterprise ownership play a moderating role in the implementation of strategies.Originality/valueThis paper proposes a conceptual framework of SSCT based on the resource orchestration perspective, which provides decision support for enterprises in practice.
目的随着可持续理念的普及,如何向可持续供应链转型在实践中受到广泛关注。在此背景下,本文旨在从资源识别与利用的角度提出可持续供应链转型(SSCT)的理论框架,研究可用于促进可持续供应链转型的资源/能力,并探讨如何有效利用资源/能力实现可持续供应链转型。本文选取了四家制造业国有/非国有企业作为研究对象,这些企业均为 2022 年中国企业 500 强排名中的行业领军企业。研究发现:(1)技术资源、设施设备资源和业务流程再造能力是促进 SSCT 的关键资源/能力。(2)从供应链结构角度看,SSCT 存在领导者-参与者结构。拥有优势资源/能力的企业应积极向 SSCT 领导者转移。从供应链功能角度看,具体的可持续发展评估指标和专门的团队是 SSCT 的两个必要设置。从供应链生命周期角度看,SSCT 应分阶段推进,并在每个阶段进行动态调整。(原创性/价值 本文基于资源协调视角,提出了 SSCT 的概念框架,为企业实践提供决策支持。
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引用次数: 0
Spillover effects of online comments on high-involvement product sales: evidence from the Chinese automobile industry 网络评论对高参与度产品销售的溢出效应:来自中国汽车行业的证据
Pub Date : 2024-07-25 DOI: 10.1108/imds-01-2024-0015
Shutian Wang, Yan Lin, Lu Yan, Guoqing Zhu
PurposeOnline comments significantly impact consumer choice and product sales. Existing research focuses on the direct effects of online comments on product sales, whereas studies on the spillover effects of online comments are relatively limited, especially for high-involvement products. This study explores the impact of online comments of competing products on focal product sales in high-involvement products.Design/methodology/approachData mining techniques are used to collect 72,367 online comments from the Autohome platform, and sentiment analysis algorithms are used to quantify the textual information for subsequent analysis. Specifically, two panel two-way fixed-effects models are constructed to explore the impact of the average valence and quantity of online comments of competing cars on focal car sales, and analyse this impact in terms of heterogeneity across car price levels, while the moderating effect of online comments of competing cars is explored.FindingsThe results show that the average quantity of online comments of competing cars has a significant effect on the sales of the focal car in the overall sample, while the average valence of online comments of competing cars does not have a significant spillover effect. Moreover, the spillover effect varies by car price level. For high-priced cars, the average quantity of online comments of competing cars significantly and negatively affects focal car sales, and the average valence of online comments of competing cars significantly and negatively moderates the effect of the valence of focal car online comments on its sales. For lower-priced cars, online comments of competing cars don’t significantly affect focal car sales.Originality/valueThis study not only enriches the theory of online comments and high-involvement product sales, but also provides reference and guidance for exploring spillover effects of online comments for other products.
目的 在线评论对消费者的选择和产品销售有重大影响。现有研究主要关注在线评论对产品销售的直接影响,而对在线评论溢出效应的研究相对有限,尤其是对高卷入度产品的研究。本研究探讨了竞品的在线评论对高卷入度产品中的焦点产品销售的影响。设计/方法/方法使用数据挖掘技术从汽车之家平台收集了 72367 条在线评论,并使用情感分析算法对文本信息进行量化,以便进行后续分析。具体而言,构建了两个面板双向固定效应模型,以探讨竞品汽车在线评论的平均价值和数量对焦点汽车销量的影响,并从不同汽车价格水平的异质性角度分析这种影响,同时探讨竞品汽车在线评论的调节效应。结果结果表明,在总体样本中,竞品汽车在线评论的平均数量对焦点汽车的销量有显著影响,而竞品汽车在线评论的平均价值没有显著的溢出效应。此外,溢出效应因汽车价格水平而异。对于高价位汽车,竞品汽车的平均在线评论量对焦点汽车的销量有显著的负面影响,而竞品汽车的平均在线评论价值对焦点汽车在线评论价值对其销量的影响有显著的负面调节作用。对于低价汽车,竞争汽车的在线评论对焦点汽车的销售没有显著影响。原创性/价值这项研究不仅丰富了在线评论与高卷入度产品销售的理论,而且为探索其他产品的在线评论溢出效应提供了参考和指导。
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引用次数: 0
The impact of digital transformation on firm performance 数字化转型对企业绩效的影响
Pub Date : 2024-07-23 DOI: 10.1108/imds-09-2023-0661
Xu Zhao, Xiwa Li, Yao Li, Ziqi Wang
PurposeDigital transformation (DT) is a high-risk, long-term and systematic organizational change, which is highly dependent on the level of operation management. According to the resource-based view and innovation theory, this paper aims to examine the impact of DT on firm performance.Design/methodology/approachThis paper empirically tests the impact of DT on firm performance by selecting total factor productivity and innovation outputs as mediating variables from the perspective of process and outcomes, respectively. It uses Shanghai and Shenzhen A-share-listed companies from 2010–2021 as research samples, searching the frequency of keywords about DT in their annual reports.FindingsThe findings reveal the following. First, DT can significantly improve the performance of firms. Second, total factor productivity and innovation outputs play a mediating role between DT and firm performance. Third, the impact of DT on SMEs is more obvious than in bigger ones. However, the effect of DT on performance is more significant in SOEs than non-SOEs. Furthermore, DT positively effects labor-intensive and technology-intensive firms, but negatively effects capital-intensive firms.Originality/valueThis paper first proposes the mechanism analysis from the view of process and outcomes, by using total factor productivity and innovation outputs, which adds depth to the research on the impact of DT on firm performance. Moreover, the authors empirically examine the heterogeneity of the impact of DT on different firm sizes, firm properties and intensity of production factors.
目的数字化转型(Digital transformation,DT)是一项高风险、长期性和系统性的组织变革,高度依赖于运营管理水平。本文从过程和结果两个角度,分别选取全要素生产率和创新产出作为中介变量,实证检验数字化转型对企业绩效的影响。本文以 2010-2021 年沪深 A 股上市公司为研究样本,对其年报中有关 DT 的关键词频次进行了检索。首先,DT 能显著提高企业绩效。第二,全要素生产率和创新产出在 DT 与企业绩效之间起着中介作用。第三,DT 对中小企业的影响比对大型企业的影响更明显。然而,DT 对国有企业绩效的影响比对非国有企业更为显著。此外,DT 对劳动密集型企业和技术密集型企业产生了正向影响,但对资本密集型企业产生了负向影响。 原创性/价值 本文首先利用全要素生产率和创新产出,从过程和结果的角度提出了机理分析方法,增加了 DT 对企业绩效影响的研究深度。此外,作者还通过实证研究了DT对不同企业规模、企业属性和生产要素强度影响的异质性。
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引用次数: 0
Value co-creation on social attachment toward social platforms: evidence from developing countries 社会对社交平台依恋的价值共创:来自发展中国家的证据
Pub Date : 2024-07-19 DOI: 10.1108/imds-12-2023-0959
Maosheng Yang, Shaobao Xu, Shih-Chih Chen, Juan Li, Yajun Zhou, Ming-Lang Tseng
PurposeAs a high-reward strategy to differentiate social platforms, value co-creation is increasingly becoming a tool to enhance customers' social attachment. However, there is still a lack of academic understanding of the value co-creation that enables users to build social attachment with social platforms. To address this challenge, we develop and then examine a theoretical model grounded in value co-creation theory considering the relationship between value co-creation and social attachment, and also explore the mediating effect of user experience and the moderating effect of self-disclosure.Design/methodology/approachThis study takes representative social platform users as the research object, chooses Questionnaire Star as the platform for questionnaire distribution and collection and collects 531 eligible data through the snowball sampling questionnaire method. And then, MPLUS7.4 is used to analyze the data and thus examine our proposed theoretical model.FindingsThe results of structural equation modeling analysis suggest that two dimensions of value co-creation (i.e. initiated value co-creation and spontaneous value co-creation) affect social attachment not only directly but also indirectly (i.e. the mediating role of user experience) and that self-disclosure moderates the impact of value co-creation affecting social attachment.Originality/valueThis study verifies the impact of different dimensions of value co-creation toward social platforms on social attachment, showing that value co-creation plays an important role in developing users' social attachment and provides practical implications for promoting the sustainable development of social platforms and building users' psychological well-being.
目的 作为社交平台差异化的高回报策略,价值共创正日益成为增强客户社交依恋的工具。然而,目前学术界对使用户与社交平台建立社会依恋关系的价值共创仍然缺乏了解。为解决这一难题,我们以价值共创理论为基础,建立并检验了价值共创与社交依恋关系的理论模型,并探讨了用户体验的中介效应和自我披露的调节效应。设计/方法/途径本研究以具有代表性的社交平台用户为研究对象,选择问卷星作为问卷发放和收集平台,通过雪球抽样问卷调查法收集了 531 份符合条件的数据。结果结构方程模型分析结果表明,价值共创的两个维度(即主动价值共创和自发价值共创)不仅直接影响社会依恋,而且间接影响社会依恋(即用户体验的中介作用),自我披露调节价值共创对社会依恋的影响。原创性/价值本研究验证了社交平台价值共创的不同维度对社会依恋的影响,表明价值共创在培养用户的社会依恋中发挥着重要作用,为促进社交平台的可持续发展和建立用户的心理健康提供了现实意义。
{"title":"Value co-creation on social attachment toward social platforms: evidence from developing countries","authors":"Maosheng Yang, Shaobao Xu, Shih-Chih Chen, Juan Li, Yajun Zhou, Ming-Lang Tseng","doi":"10.1108/imds-12-2023-0959","DOIUrl":"https://doi.org/10.1108/imds-12-2023-0959","url":null,"abstract":"PurposeAs a high-reward strategy to differentiate social platforms, value co-creation is increasingly becoming a tool to enhance customers' social attachment. However, there is still a lack of academic understanding of the value co-creation that enables users to build social attachment with social platforms. To address this challenge, we develop and then examine a theoretical model grounded in value co-creation theory considering the relationship between value co-creation and social attachment, and also explore the mediating effect of user experience and the moderating effect of self-disclosure.Design/methodology/approachThis study takes representative social platform users as the research object, chooses Questionnaire Star as the platform for questionnaire distribution and collection and collects 531 eligible data through the snowball sampling questionnaire method. And then, MPLUS7.4 is used to analyze the data and thus examine our proposed theoretical model.FindingsThe results of structural equation modeling analysis suggest that two dimensions of value co-creation (i.e. initiated value co-creation and spontaneous value co-creation) affect social attachment not only directly but also indirectly (i.e. the mediating role of user experience) and that self-disclosure moderates the impact of value co-creation affecting social attachment.Originality/valueThis study verifies the impact of different dimensions of value co-creation toward social platforms on social attachment, showing that value co-creation plays an important role in developing users' social attachment and provides practical implications for promoting the sustainable development of social platforms and building users' psychological well-being.","PeriodicalId":508405,"journal":{"name":"Industrial Management & Data Systems","volume":"8 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141822584","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Supply chain transparency: a roadmap for future research 供应链透明度:未来研究路线图
Pub Date : 2024-07-18 DOI: 10.1108/imds-11-2023-0840
Fu Jia, Kexin Li, Lujie Chen, Asif Nazrul, Fang Yan
PurposeThis study aims to systematically review the current academic literature on supply chain transparency (SCT) to explore the impact of SCT on firm performance and identify factors that influencing SCT-related practices.Design/methodology/approachThis review follows the six steps and 14 decisions of conducting a systematic literature review (SLR) to comprehensively review 91 identified papers published between 2007 and 2024.FindingsBased on the content analysis of the selected papers, this study summarizes the antecedents, practices, outcomes as well as potential barriers of SCT. We develop a conceptual framework from the descriptive and thematic findings to enrich the relevant aspects of SCT and propose some critical gaps and directions for future research.Originality/valueThis study links SCT with several outcomes of firm performance, with a particular focus on how SCT affects sustainability in terms of its economic, social, and environmental dimensions as well as supply chain resilience. It proposes potential avenues for enriching SCT in future research.
目的本研究旨在系统回顾当前有关供应链透明度(SCT)的学术文献,探讨 SCT 对企业绩效的影响,并确定影响 SCT 相关实践的因素。研究结果基于对所选论文的内容分析,本研究总结了 SCT 的前因、实践、结果以及潜在障碍。我们从描述性和主题性研究结果中建立了一个概念框架,以丰富小规模贸易的相关内容,并提出了一些关键差距和未来研究方向。原创性/价值本研究将小规模贸易与企业绩效的若干结果联系起来,尤其关注小规模贸易如何在经济、社会和环境层面影响可持续性以及供应链的恢复力。它提出了在未来研究中丰富 SCT 的潜在途径。
{"title":"Supply chain transparency: a roadmap for future research","authors":"Fu Jia, Kexin Li, Lujie Chen, Asif Nazrul, Fang Yan","doi":"10.1108/imds-11-2023-0840","DOIUrl":"https://doi.org/10.1108/imds-11-2023-0840","url":null,"abstract":"PurposeThis study aims to systematically review the current academic literature on supply chain transparency (SCT) to explore the impact of SCT on firm performance and identify factors that influencing SCT-related practices.Design/methodology/approachThis review follows the six steps and 14 decisions of conducting a systematic literature review (SLR) to comprehensively review 91 identified papers published between 2007 and 2024.FindingsBased on the content analysis of the selected papers, this study summarizes the antecedents, practices, outcomes as well as potential barriers of SCT. We develop a conceptual framework from the descriptive and thematic findings to enrich the relevant aspects of SCT and propose some critical gaps and directions for future research.Originality/valueThis study links SCT with several outcomes of firm performance, with a particular focus on how SCT affects sustainability in terms of its economic, social, and environmental dimensions as well as supply chain resilience. It proposes potential avenues for enriching SCT in future research.","PeriodicalId":508405,"journal":{"name":"Industrial Management & Data Systems","volume":" 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141825750","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The differential impact of IT investments in the long term: a long-horizon event study 信息技术投资的长期不同影响:一项长期事件研究
Pub Date : 2024-07-16 DOI: 10.1108/imds-08-2023-0591
Chae-Lin Lim, Woo-Jin Jung, Yea Eun Kim, Chanyoung Eom, Sang-Yong Tom Lee
PurposeThis research investigates the differential impact of information technology (IT) investments based on their features, such as investment in data management capability, security improvement, IT outsourcing or new IT infrastructure. The Long-Horizon Event Study (LHES) is essential for providing a more appropriate measure of the value of IT investments because firms' strategic decisions often set long-horizon and large-scale organizational goals, and there is inherent uncertainty regarding future cash flows resulting from these investments. Therefore, the authors aim to analyze how announcements of IT investments affect the firm's abnormal stock returns over the long term and to compare the differential impact of different features of IT investment.Design/methodology/approachThe authors gathered IT investment announcements and stock data of listed firms in Korea between 2000 and 2018, and the monthly stock market returns over the 5 years after the announcements. To measure the differential impact of IT investments based on the investment features, the authors separate announcements data into five groups. A LHES is used to estimate the long-term effects of IT investment announcements.FindingsThe results indicate that announcements of IT investments had a long-term positive effect on firm performance. Additionally, the findings reveal differential effects of IT investments across industries and investment features. Notably, news of self-developed IT investments and IT investments in the manufacturing industry had significantly positive effects. However, contrary to common belief, announcements of investments in so-called essential IT areas such as data, security, or new IT infrastructure did not yield significant effects.Originality/valueAlthough the need for LHES has been emphasized in information systems research, few follow-up studies have been conducted since Barua and Mani (2018). This is primarily due to the challenges associated with collecting large-scale abnormal stock returns data over a long horizon. This research represents the first LHES to investigate the differential impact of IT investments based on their features. By doing so, this study can provide valuable insights for decision-makers within firms, helping them understand the time horizon of market outcomes of IT investments based on their features. Furthermore, this work extends the scope of LHES to comprehend the differential impacts of investment features. For instance, managers need to grasp that so-called essential IT investments, such as data management, security enhancements or new IT infrastructure, may not necessarily generate long-term market value.
研究目的:本研究根据信息技术(IT)投资的特点(如数据管理能力投资、安全改进、IT 外包或新 IT 基础设施投资),探讨信息技术投资的不同影响。长期事件研究(LHES)对于提供更恰当的信息技术投资价值衡量标准至关重要,因为企业的战略决策往往设定了长期和大规模的组织目标,而这些投资所带来的未来现金流存在内在的不确定性。因此,作者旨在分析 IT 投资公告如何长期影响公司股票的异常回报,并比较 IT 投资不同特征的不同影响。设计/方法/途径作者收集了 2000 年至 2018 年韩国上市公司的 IT 投资公告和股票数据,以及公告发布后 5 年的月度股市回报。为了根据投资特点衡量信息技术投资的不同影响,作者将公告数据分为五组。结果表明,信息技术投资公告对公司业绩有长期的积极影响。此外,研究结果还揭示了信息技术投资对不同行业和投资特征的不同影响。值得注意的是,自主开发的信息技术投资和制造业信息技术投资的消息具有显著的积极影响。然而,与人们普遍认为的相反,在数据、安全或新的 IT 基础设施等所谓基本 IT 领域的投资公告并没有产生显著效果。这主要是由于长期收集大规模异常股票回报数据所面临的挑战。本研究是首个根据信息技术投资的特点调查其不同影响的 LHES。通过这样做,本研究可以为企业决策者提供有价值的见解,帮助他们根据 IT 投资的特点了解其市场结果的时间跨度。此外,这项工作还扩展了 LHES 的范围,以理解投资特征的不同影响。例如,管理者需要掌握所谓的基本 IT 投资,如数据管理、安全增强或新的 IT 基础设施,并不一定会产生长期的市场价值。
{"title":"The differential impact of IT investments in the long term: a long-horizon event study","authors":"Chae-Lin Lim, Woo-Jin Jung, Yea Eun Kim, Chanyoung Eom, Sang-Yong Tom Lee","doi":"10.1108/imds-08-2023-0591","DOIUrl":"https://doi.org/10.1108/imds-08-2023-0591","url":null,"abstract":"PurposeThis research investigates the differential impact of information technology (IT) investments based on their features, such as investment in data management capability, security improvement, IT outsourcing or new IT infrastructure. The Long-Horizon Event Study (LHES) is essential for providing a more appropriate measure of the value of IT investments because firms' strategic decisions often set long-horizon and large-scale organizational goals, and there is inherent uncertainty regarding future cash flows resulting from these investments. Therefore, the authors aim to analyze how announcements of IT investments affect the firm's abnormal stock returns over the long term and to compare the differential impact of different features of IT investment.Design/methodology/approachThe authors gathered IT investment announcements and stock data of listed firms in Korea between 2000 and 2018, and the monthly stock market returns over the 5 years after the announcements. To measure the differential impact of IT investments based on the investment features, the authors separate announcements data into five groups. A LHES is used to estimate the long-term effects of IT investment announcements.FindingsThe results indicate that announcements of IT investments had a long-term positive effect on firm performance. Additionally, the findings reveal differential effects of IT investments across industries and investment features. Notably, news of self-developed IT investments and IT investments in the manufacturing industry had significantly positive effects. However, contrary to common belief, announcements of investments in so-called essential IT areas such as data, security, or new IT infrastructure did not yield significant effects.Originality/valueAlthough the need for LHES has been emphasized in information systems research, few follow-up studies have been conducted since Barua and Mani (2018). This is primarily due to the challenges associated with collecting large-scale abnormal stock returns data over a long horizon. This research represents the first LHES to investigate the differential impact of IT investments based on their features. By doing so, this study can provide valuable insights for decision-makers within firms, helping them understand the time horizon of market outcomes of IT investments based on their features. Furthermore, this work extends the scope of LHES to comprehend the differential impacts of investment features. For instance, managers need to grasp that so-called essential IT investments, such as data management, security enhancements or new IT infrastructure, may not necessarily generate long-term market value.","PeriodicalId":508405,"journal":{"name":"Industrial Management & Data Systems","volume":"91 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141642714","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Should the Internet of Things platform enter the smart device market? 物联网平台是否应该进入智能设备市场?
Pub Date : 2024-07-16 DOI: 10.1108/imds-12-2023-0969
Xiufeng Li, Shaojun Ma, Zhen Zhang
PurposeThe Internet of Things (IoT) platform empowers the digital transformation of the manufacturing industry by providing information technology services. Simultaneously, it enters the market by offering smart products to consumers. In light of different service fee scenarios, this article explores the optimal decision-making for the platform. It investigates the pricing models and entry decisions of IoT platforms.Design/methodology/approachIn this study, we have formulated a game-theoretic model to scrutinize the influence of the IoT platform ventured into the smart device market on the pre-existing suppliers operating under subscription-based and usage-based pricing agreements.FindingsOur outcome shows that introducing an IoT platform’s smart device has a differential effect on manufacturers depending on their contract type. Notably, our research indicates that introducing the platform’s own smart device within the subscription-based model does not negatively impact the profitability of incumbent manufacturers, so long as there is a noticeable discrepancy in the quality of the smart devices. However, our findings within the usage-based model demonstrate that despite the variance in smart device quality differentiation, the platform’s resolution to launch their device and impose their pricing agreements adversely affects established manufacturers. Additionally, we obtain valuable Intel regarding the platform’s entry strategies and contractual inclinations. We demonstrate that the platform is incentivized to present its smart device when reasonable entry costs remain. Furthermore, the platform prefers subscription-based contracts when the subscription fee is relatively high in non-platform entry and entry cases.Originality/valueThese findings hold significant practical implications for firms operating in an IoT-based supply chain.
目的物联网(IoT)平台通过提供信息技术服务,推动制造业的数字化转型。同时,它通过向消费者提供智能产品进入市场。针对不同的服务收费情况,本文探讨了平台的最优决策。研究结果我们的研究结果表明,引入物联网平台的智能设备会对制造商产生不同的影响,这取决于他们的合同类型。值得注意的是,我们的研究表明,在基于订购的模式下,只要智能设备的质量存在明显差异,引入平台自己的智能设备不会对现有制造商的盈利能力产生负面影响。然而,我们在基于使用的模式中的研究结果表明,尽管智能设备的质量存在差异,但平台推出自己的设备并实施定价协议的决心对现有制造商产生了不利影响。此外,我们还获得了有关平台进入战略和合同倾向的宝贵信息。我们证明,在进入成本合理的情况下,该平台有动力推出其智能设备。此外,在非平台进入和进入情况下,当订阅费用相对较高时,平台更倾向于基于订阅的合同。
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引用次数: 0
Exploring the effects of quality signals on search advertising performance: the moderating role of keyword attributes 探索质量信号对搜索广告效果的影响:关键词属性的调节作用
Pub Date : 2024-06-07 DOI: 10.1108/imds-07-2023-0515
Xinjian Li, Yu Zhang, Juan Wang, Xiaoling Li
PurposeIn online exchange platforms' sponsored search advertising, the array of product quality signals within a keyword search results list plays a crucial role in shaping buyers' purchasing decisions. This research seeks to explore the impact of various quality signals – namely, ranking position, seller reputation and product price – on ad clicks. Additionally, it examines the role of keyword attributes, such as specificity and popularity, in modulating the effects of these quality signals on advertising clicks.Design/methodology/approachA total of 5,763 effective data points were collected from a leading B2B electronic platform company, and we employed negative binomial regression with Heckman correction methods to test the hypotheses.FindingsThe results indicate that in online exchange platforms, search ad clicks are significantly and positively affected by displayed signals such as ranking position, seller reputation and product price information. Notably, a U-shaped relationship emerges between product price and ad clicks. Furthermore, keyword specificity and popularity distinctly moderate the impact of these displayed signals on ad clicks within online exchange platforms.Originality/valueThis paper addresses the gap in existing research on search advertising by methodically analyzing the impact of various signals displayed in search results and how keyword attributes moderate ad clicks, all through a signaling theory lens.
目的 在在线交易平台的赞助搜索广告中,关键字搜索结果列表中的一系列产品质量信号对买家的购买决策起着至关重要的作用。本研究旨在探讨各种质量信号(即排名位置、卖家声誉和产品价格)对广告点击的影响。结果研究结果表明,在在线交换平台上,搜索广告点击量受到排名位置、卖家声誉和产品价格信息等显示信号的显著正向影响。值得注意的是,产品价格与广告点击之间呈现出 U 型关系。此外,在在线交换平台中,关键词的特定性和流行度明显缓和了这些显示信号对广告点击量的影响。 原创性/价值 本文通过信号理论的视角,有条不紊地分析了搜索结果中显示的各种信号的影响以及关键词属性如何缓和广告点击量,填补了现有搜索广告研究的空白。
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引用次数: 0
Antecedents of big data analytics and artificial intelligence adoption on operational performance: the ChatGPT platform 采用大数据分析和人工智能对运营绩效的影响:ChatGPT 平台
Pub Date : 2024-06-06 DOI: 10.1108/imds-10-2023-0778
Chin-Tsu Chen, Shih-Chih Chen, Asif Khan, Ming K. Lim, Ming-Lang Tseng
PurposeThis study aims to measure the integrated impact of big data analytics and artificial intelligence (BDA-AI) adoption by using the ChatGPT generative AI online platform as a BDA-AI tool on the operational and environmental performance.Design/methodology/approachThis study considers Taiwanese professionals who engage with ChatGPT; the sample consists of 388 online users.FindingsThis study’s main finding is that the considered antecedents – including technological, organizational and environmental contexts, tangible resources and workforce skills – are significantly associated with BDA-AI adoption. Notably, BDA-AI adoption exhibits a significant relationship with operational performance, environmental performance and environmental process integration. Moreover, environmental process integration is significantly correlated with environmental performance. Lastly, operational performance is significantly correlated with environmental performance.Originality/valueThis study contributes to the heavily lacking but developing literature on the antecedents and consequences of BDA-AI adoption. Its theoretical foundation consists of the technological-organizational-environmental model, Roger’s diffusion of innovation theory and resource-based view theory.
本研究旨在通过将 ChatGPT 生成式人工智能在线平台作为 BDA-AI 工具,衡量采用大数据分析和人工智能(BDA-AI)对运营和环境绩效的综合影响。本研究考虑了使用 ChatGPT 的台湾专业人士,样本包括 388 名在线用户。值得注意的是,BDA-AI 的采用与运营绩效、环境绩效和环境流程整合有显著关系。此外,环境流程整合与环境绩效也有明显的相关性。原创性/价值 本研究为有关采用 BDA-AI 的前因后果的大量缺乏但正在发展的文献做出了贡献。其理论基础包括技术-组织-环境模型、罗杰的创新扩散理论和基于资源的观点理论。
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引用次数: 0
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Industrial Management & Data Systems
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