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Implementation of Change Management Through the Adkar Method in the Development of Export Marketing at PT Agritek Desa Indonesia 在 PT Agritek Desa Indonesia 的出口营销发展中通过 Adkar 方法实施变革管理
Pub Date : 2024-02-27 DOI: 10.58344/jmi.v3i2.1110
Muhammad Adjie Darmawansyah, Y. Yunizar
Change management is a structured effort to increase the flexibility and adaptability of an organization when facing continuous changes. The Micro, Small and Medium Enterprises (MSME) sector has a vital role in the Indonesian economy in the era of globalization to be able to make changes in the export context. This research aims to solve the problem of developing an export marketing strategy at PT Agritek Desa Indonesia for its product, namely ChipsyChips, to increase production through marketing by implementing the ADKAR method. The research results show that PT Agritek Desa Indonesia is able to make changes to its export marketing development activities through the ADKAR method, which consists of awareness of marketing products on global marketplace platforms and creating content on social media, the desire to have an effective marketing strategy, namely implementing the STP method, getting knowledge regarding the features on the Alibaba platform,   being able to utilize the Alibaba platform to market products, and increasing reinforcement in marketing activities through content containing positive reviews from buyers of ChipsyChips products.
变革管理是一项结构性工作,旨在提高组织在面对持续变革时的灵活性和适应性。在全球化时代,中小微型企业(MSME)部门在印尼经济中发挥着至关重要的作用,能够在出口方面做出改变。本研究旨在解决印尼 PT Agritek Desa 公司为其产品(即 ChipsyChips)制定出口营销战略的问题,通过实施 ADKAR 方法进行营销以提高产量。研究结果表明,印尼PT Agritek Desa公司能够通过ADKAR方法对其出口营销发展活动做出改变,ADKAR方法包括在全球市场平台上营销产品和在社交媒体上创建内容的意识、制定有效营销战略(即实施STP方法)的愿望、了解阿里巴巴平台的功能、能够利用阿里巴巴平台营销产品,以及通过包含ChipsyChips产品买家正面评价的内容加强营销活动。
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引用次数: 0
Development In Setu Babakan Tourism Village As A Betawi Icon In Modern Times 作为现代贝塔维人标志的 Setu Babakan 旅游村的发展情况
Pub Date : 2024-01-31 DOI: 10.58344/jmi.v3i1.1023
Graha Prasetya Mahardika, Elang Kusumo
This study aims to explore the potential possessed by Setu Babakan Tourism Village in maintaining and developing Betawi Cultural identity in the modern era. Setu Babakan Village is known as one of the leading cultural tourism destinations in Jakarta, which promotes art, music, dance, culinary, and typical Betawi traditions. In the context of globalization and technological development, this study aims to analyze how Setu Babakan Village utilizes its cultural potential to maintain its status as an icon of Betawi Culture. We discussed the efforts of local communities and government support, as well as the challenges faced in safeguarding cultural heritage and promoting it to present and future generations. This research provides insight into the importance of preserving local culture amid the ongoing flow of modernization and globalization. The foundation of this research concept uses the A5 concept (Attractions, Accessibility, Accommodation, Activities, Amenities). The method used in this study is qualitative descriptive. Techniques for determining informants use purposive techniques in data collection using interviews, observation, and documentation techniques. The results of the study show that the development of tourism in Setu Babakan Tourism Village is optimal. However, there are still things that can be improved from each of these components.
本研究旨在探讨 Setu Babakan 旅游村在现代维护和发展贝塔维文化特性方面所具有的潜力。Setu Babakan 旅游村是雅加达著名的文化旅游胜地之一,主要推广艺术、音乐、舞蹈、烹饪和典型的 Betawi 传统。在全球化和技术发展的背景下,本研究旨在分析 Setu Babakan 村如何利用其文化潜力来保持其作为贝塔维文化标志的地位。我们讨论了当地社区的努力和政府的支持,以及在保护文化遗产和向当代及后代推广文化遗产方面所面临的挑战。这项研究深入探讨了在不断的现代化和全球化浪潮中保护当地文化的重要性。本研究概念的基础是 A5 概念(景点、可达性、住宿、活动、便利设施)。本研究采用的方法是定性描述法。确定信息提供者的技术采用有目的的技术,在数据收集中使用访谈、观察和记录技术。研究结果表明,Setu Babakan 旅游村的旅游业发展状况良好。但是,每个组成部分仍有可以改进的地方。
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引用次数: 0
Optimising Operational In Interior Design Business Process AT PT. Kreasindo Blessing House 优化室内设计业务流程 AT PT.Kreasindo Blessing House
Pub Date : 2024-01-31 DOI: 10.58344/jmi.v3i1.1043
Fakhrian Maulana, Liane Okdinawati
This study aims to improve and streamline business procedures at PT. Kreasindo Blessing House . The study's history is thoroughly covered throughout the paper, emphasising the topic's importance and how it relates to the business's operations. This study's primary focus is on the problem of project delays, which has been seriously hurting PT. Rumah Kreasindo Berkah's finances. It is a fresh topic of inquiry because the efficiency advances of the interior design industry have yet to be thoroughly studied. Research to date has yet to address this sector's potential for optimisation. A combination of observational methods and interviews with upper management were used in this study. The study includes an analysis of the complete production flow and internal staff members of PT. Kreasindo Blessing House . The study produces new business procedures and well-thought-out solutions to improve productivity and shorten project turnaround times. The results will provide suggestions for increasing productivity and reducing project implementation delays. Each organisation applies efficiency measures differently, and theoretical ideas might not match actual situations. This study emphasises how crucial it is to modify efficiency tactics to fit the particular circumstances of each business, providing insightful information to academics and business professionals.
本研究旨在改进和简化 PT.Kreasindo Blessing House 的业务程序。本研究的历史贯穿全文,强调了该主题的重要性及其与企业运营的关系。本研究的主要重点是项目延误问题,该问题已严重损害了 PT.Rumah Kreasindo Berkah 公司的财务状况。这是一个崭新的研究课题,因为室内设计行业的效率进步尚未得到深入研究。迄今为止的研究尚未涉及该行业的优化潜力。本研究采用了观察法和与高层管理人员访谈相结合的方法。研究内容包括对 PT.Kreasindo Blessing House 的完整生产流程和内部员工进行分析。该研究提出了新的业务程序和深思熟虑的解决方案,以提高生产率和缩短项目周转时间。研究结果将为提高生产率和减少项目实施延误提供建议。每个组织采用的效率措施都不尽相同,理论观点可能与实际情况不符。本研究强调了根据每个企业的具体情况修改效率策略的重要性,为学术界和企业界专业人士提供了具有洞察力的信息。
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引用次数: 0
Strategy for Selection of Imported Glasses Suppliers for Retail Business Using Analytical Hierarchy Process (AHP) (Study at Metro Optics) 使用层次分析法(AHP)为零售业务选择进口眼镜供应商的策略(在麦德龙眼镜公司的研究)
Pub Date : 2024-01-31 DOI: 10.58344/jmi.v3i1.1064
Gendis Yuanisa
Glasses are one of the products that have a large market in Indonesia, this has caused Indonesia to be flooded with imported glasses products, where China occupies 90% of the supply of imported glasses in Indonesia. As a business with a large market, Optik Metro plays a role in the imported glasses business. Its large monthly turnover of up to 40 to 60 million demonstrates its success. Optik Metro is currently collaborating with two imported glasses Suppliers, namely PT A, which distributes glasses from Japan, and PT B, which distributes glasses from China. Optik Metro has trusted its supply of goods from these two Suppliers for 10 years. However, over time, these Suppliers were found to have made mistakes that caused Optik Metro to suffer losses, such as delays in the arrival of goods and many products that were found to not meet the requirements or were defective. The length of Optik Metro's cooperative relationship with glasses suppliers PT A and PT B has led Optik Metro to announce delays and defects in imported glasses. However, if this phenomenon is unchecked, large losses may occur and have fatal consequences if the Supplier's performance is not effective and efficient. Supplier selection is one part of Operations Management, namely supply chain management, closely related to distributing products to consumers. Selecting the best-imported eyewear Supplier can be assisted with the Analytical Hierarchy Process (AHP) as a method for selecting Suppliers based on seven criteria determined by the company.
眼镜是在印尼拥有巨大市场的产品之一,这导致印尼充斥着大量进口眼镜产品,其中中国占据了印尼进口眼镜供应量的 90%。作为一家拥有巨大市场的企业,Optik Metro 在进口眼镜业务中扮演着重要角色。每月高达 4,000 万至 6,000 万的巨大营业额证明了它的成功。Optik Metro 目前与两家进口眼镜供应商合作,分别是经销日本眼镜的 PT A 和经销中国眼镜的 PT B。10 年来,Optik Metro 一直信任这两家供应商的货物供应。然而,随着时间的推移,这些供应商被发现犯了错误,导致 Optik Metro 公司蒙受损失,例如货物延迟到达,许多产品被发现不符合要求或存在缺陷。由于 Optik Metro 公司与眼镜供应商 PT A 和 PT B 的合作关系时间较长,导致 Optik Metro 公司宣布进口眼镜出现延误和缺陷。但是,如果这种现象得不到遏制,供应商的履约能力和效率不高,就可能造成巨大损失,并带来致命后果。选择供应商是运营管理(即供应链管理)的一部分,与向消费者分销产品密切相关。选择最佳进口眼镜供应商可借助分析层次过程(AHP),这是一种根据公司确定的七项标准选择供应商的方法。
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引用次数: 0
Innovation In Combination Of Massage Gun And Nigella Sativa Oil (NSO) To Prevent The Risk Of Decubitus 创新性地将按摩枪和黑麦油(NSO)结合使用,预防褥疮风险
Pub Date : 2024-01-31 DOI: 10.58344/jmi.v3i1.1037
Nur Sahid
Decubitus ulcers often occur in the elderly because the condition of the elderly is susceptible to disease and requires complete rest (bed rest) due to decreased body function, which causes limitations in body movement. Decubitus wounds are caused by several factors, namely immobilization, friction, and skin moisture. Pressure sores can be treated in several ways, namely by massaging and improving blood circulation, especially in the pressure area. Massage using direct massage requires extra energy so that a massage gun can reduce fatigue risk. This massage gun can be applied with Niggella Sativa Oil (NSO) to help increase skin hydration and elasticity. Objective: To determine the effectiveness of administering a combination of a massage gun and Nigella Sativa Oil (NSO) to prevent the risk of pressure ulcers in the elderly at the Sasana Tresna Wonogiri Nursing Home. Giving Nigella Sativa Oil (NSO) alone is not very effective, so innovation is needed in this tool by adding a massage gun, which helps increase blood circulation so that it can help older people with long bed rest to reduce the risk of developing pressure ulcers.
褥疮通常发生在老年人身上,因为老年人的身体状况容易受到疾病的影响,而且由于身体机能下降,需要完全休息(卧床休息),从而导致身体活动受到限制。褥疮是由几个因素造成的,即固定不动、摩擦和皮肤潮湿。治疗褥疮有几种方法,即按摩和改善血液循环,尤其是受压部位的血液循环。直接按摩需要额外的能量,因此按摩枪可以降低疲劳风险。这种按摩枪可以涂抹黑木耳籽油(NSO),帮助增加皮肤的水分和弹性。目的确定结合使用按摩枪和黑升麻油(NSO)来预防 Sasana Tresna Wonogiri 养老院老人褥疮风险的效果。单独使用黑麦油(NSO)的效果并不理想,因此需要对这一工具进行创新,在其中加入按摩枪,这有助于促进血液循环,从而帮助长期卧床的老年人降低患压疮的风险。
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引用次数: 0
Freight Forwarder Role: PT. Mitsui-Soko Indonesia In The Process Of Importing Electric Motorcycle Sparepart Products (Hs Code: 8501.52) To PT. Pratama Amerta Solutions 货运代理角色:PT.Mitsui-Soko Indonesia In the Process Of Importing Electric Motorcycle Sparepart Products (Hs Code: 8501.52) To PT.Pratama Amerta Solutions
Pub Date : 2024-01-31 DOI: 10.58344/jmi.v3i1.1058
M. R. Anugrah Putra
International trade has become an increasingly important factor in the global economy today. In this context, the role played by Freight Forwarders in facilitating the movement of goods between countries has become very significant. This research focuses on analyzing the role of PT. Mitsui-Soko Indonesia is a Freight Forwarder company importing electric motor spare part products classified under HS Code 8501.52, imported by PT. Pratama Amerta Solusi. This research aims to identify the contributions made by the Freight Forwarder in improving the smoothness of the import process, provide an overview of the import process, outline the documentation required for importing, and analyze the risks that could occur and their impact on the supply chain and the operational sustainability in the case study of PT. Pratama Amerta Solusi's import through the Freight Forwarder: PT. Mitsui - Soko Indonesia. The research methodology is qualitative and quantitative and employs a case study approach, focusing on the import process of PT. Pratama Amerta Solusi through PT. Mitsui Soko - Indonesia as the Freight Forwarder. Primary data were obtained through direct interviews with representatives from PT. Mitsui-Soko Indonesia, who acted as the import forwarder, while secondary data were gathered from books, national and international journals, previous research, and other credible and relevant sources. The quantitative research was conducted to obtain the magnitude of the impact and the importance of risks in PT's export and import logistics processes. Mitsui - Soko Indonesia.
国际贸易已成为当今全球经济中一个日益重要的因素。在这种情况下,货运代理公司在促进国家间货物运输方面发挥的作用变得非常重要。本研究重点分析 PT.Mitsui-Soko Indonesia 是一家货运代理公司,进口由 PT.Pratama Amerta Solusi 公司进口的HS编码为8501.52的电机零配件产品。本研究旨在通过 PT.Pratama Amerta Solusi 公司的案例研究,确定货运代理公司在提高进口流程顺畅性方面做出的贡献,概述进口流程,概述进口所需文件,分析可能发生的风险及其对供应链和运营可持续性的影响。Pratama Amerta Solusi 公司通过货运代理进口货物的案例研究:PT.Mitsui - Soko Indonesia。研究方法采用定性和定量相结合的案例研究方法,重点关注 PT.Pratama Amerta Solusi 公司通过 PT.Mitsui Soko - Indonesia 作为货运代理的进口流程。通过直接采访 PT.三井物产印尼公司的代表直接访谈获得了原始数据,该公司是进口货运代理,而二手数据则从书籍、国内和国际期刊、先前的研究以及其他可信的相关来源收集。定量研究旨在了解 PT 的进出口物流流程中风险的影响程度和重要性。三井物产印度尼西亚公司。
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引用次数: 0
The Relationship Of Motivation For Entering The Faculty Of Medicine And Dentistry On Students' Academic Achievement 进入医学和牙科学院的动机与学生学业成绩的关系
Pub Date : 2024-01-16 DOI: 10.58344/jmi.v3i1.1025
Rima Mei Enjelika br Lubis, Clarissa Lister, Michelle Hendriani Djuang
Education is essential in modern society, both politically and economically. Medical training plays a critical role in producing qualified doctors. Competent doctors, the result of training provided by quality medical education institutions, provide quality health services to the community. Motivation is significant in determining learning success. This research aims to determine the relationship between motivation for entering medical and dental faculties and student's academic achievement. An online survey was used to collect data for this research. The sample population of the research was medical and dental students from Prima Indonesia University. The strength of the Motivation for Medical Students (SMMS) instrument, translated into Indonesian, was used to collect data for student motivation. 123 out of 493 medical and dental students participated in this research. Survey results show that suitability and interest are why students enter medical and dental faculties. The Spearman's rho correlation test shows no significant relationship between motivation variables and GPA, with Sig. (2-tailed) of 0.303 where p > 0.05. The Mann-Whitney test shows no statistically significant difference between the two genders with Sig. (2-tailed) of 0.558 where p > 0.05. This study shows that although there are various reasons and motivations for entering medical and dental faculties, there is no relationship between the above and academic achievement.
教育对现代社会的政治和经济都至关重要。医学培训在培养合格医生方面发挥着至关重要的作用。经过优质医学教育机构培训的合格医生可为社会提供优质医疗服务。学习动机是决定学习成功与否的重要因素。本研究旨在确定进入医学和牙科学院学习的动机与学生学业成绩之间的关系。本研究采用在线调查的方式收集数据。研究的样本人群是印尼普里马大学的医科和牙科学生。研究人员使用翻译成印尼语的医学生学习动机(SMMS)工具来收集学生学习动机的数据。493 名医科和牙科学生中有 123 人参与了此次研究。调查结果显示,适合和兴趣是学生进入医学院和牙医学院的原因。斯皮尔曼相关检验(Spearman's rho correlation test)显示,学习动机变量与 GPA 之间没有显著关系,Sig.(双尾)为 0.303,P > 0.05。Mann-Whitney 检验表明,男女生之间的差异没有统计学意义,Sig(双尾)为 0.558,p > 0.05。这项研究表明,虽然进入医学和牙科学院的原因和动机多种多样,但上述原因和动机与学业成绩之间没有关系。
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引用次数: 0
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Jurnal Multidisiplin Indonesia
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