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Marketing Metrics in the Wine Retailing Industry 葡萄酒零售业的营销指标
Pub Date : 2023-12-17 DOI: 10.4468/2023.2.06basile.luongo.reinhard
Vincenzo Basile, S. Luongo, Karin Reinhard
Over the years, many companies integrated the Key Performance Indicators (KPIs) tools, into their reporting activities, leading to a deep transformation of the business models and marketing strategies. This study has dual aims: first, to recognize and validate the studies on Marketing Performance Measurement (MPM) in the wine retailing industry; second, to examine the relationships among the firm’s efforts to apply marketing metrics and some characteristics of the competitive environment. To reach these research aims, data on the overall 31 wineries were collected and analyzed in three different countries. The main research tool is the structured questionnaire that considers three different marketing metrics dimensions, that is transactional, attitudinal and web customer metrics. Subsequently, by a structural equation method (PLS-PM), it will be statistically estimated the weight of marketing metrics in the wine retailing industry.
多年来,许多公司将关键绩效指标(KPI)工具纳入其报告活动,导致了商业模式和营销战略的深刻变革。本研究有两个目的:第一,认识和验证葡萄酒零售业营销绩效衡量(MPM)方面的研究;第二,研究公司应用营销指标的努力与竞争环境的一些特征之间的关系。为了实现这些研究目标,我们在三个不同的国家收集并分析了 31 家酒厂的数据。主要研究工具是结构化问卷,其中考虑了三个不同的营销指标维度,即交易指标、态度指标和网络客户指标。随后,将通过结构方程法(PLS-PM)对葡萄酒零售业营销指标的权重进行统计估算。
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引用次数: 0
Ouverture de ‘New Global Competitive Landscapes’ 开启 "全球竞争新格局
Pub Date : 2023-12-17 DOI: 10.4468/2023.2.01ouverture
S. Brondoni, Fabio Musso
The continuation of the war in Ukraine and the appearance of the BRICS+ have consolidated some critical issues that appeared at the beginning of the war, including the rise in the prices of energy and food raw materials. In global markets, companies are nowadays exposed to a fierce competition and new socio-environmental forces on a vast scale. For global companies, the ongoing geopolitical changes increase corporate and network profit risks, but also represent new, great opportunities for corporate management on long-term trends.
乌克兰战争的持续和 "金砖+"的出现巩固了战争初期出现的一些关键问题,包括能源和食品原材料价格的上涨。在全球市场上,企业如今面临着激烈的竞争和新的社会环境力量的巨大冲击。对于全球企业来说,持续的地缘政治变化增加了企业和网络盈利的风险,但同时也为企业管理的长期趋势带来了新的巨大机遇。
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引用次数: 0
English English 英语 English
Pub Date : 2023-12-17 DOI: 10.4468/2023.2.04bovi.coletti.vernay
Michele Coletti, Pascal Bovy, A. Vernay
Social innovation (SI) aims at improving people’s life when technological or business innovations are not sufficient. However, the classic Triple Helix (TH) theory does not explicitly deal with SI, and relegates civil society to a passive role. This paper aims to analyze if SI requires an evolution of the TH framework. The methodology is a multi-case study based on SI projects and initiatives in the energy sector. The main findings are that citizens are involved in SI though to various extents: there are SI projects carried out “for” citizens, “with” citizens, and to a much lesser extent; “by” citizens. SI in the energy sector rely also on the commitment of the local government and the presence of social enterprises. Therefore, we suggest that a Quadruple Helix (QH) approach may be necessary for energy-related SI.
社会创新(SI)的目的是在技术或商业创新不足的情况下改善人们的生活。然而,经典的三重螺旋(TH)理论并未明确涉及社会创新,并将公民社会置于被动地位。本文旨在分析 SI 是否需要对 TH 框架进行演变。研究方法是基于能源领域的 SI 项目和倡议进行多案例研究。主要发现是公民在不同程度上参与了 SI:有 "为 "公民开展的 SI 项目,有 "与 "公民开展的 SI 项目,也有 "由 "公民开展的 SI 项目。能源行业的社会参与还有赖于当地政府的承诺和社会企业的存在。因此,我们认为,与能源相关的 SI 可能需要一种四重螺旋(QH)方法。
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引用次数: 0
Employee Trust in Management: Evidence from the Greek Private and Public Sectors 员工对管理层的信任:来自希腊私营和公共部门的证据
Pub Date : 2023-12-17 DOI: 10.4468/2023.2.05vlachos.anagnostopoulos
Vasileios Vlachos, Achilleas Anagnostopoulos
In contrast to the vast literature on trust in management, the aspect of employee trust towards managers in Greece is still under researched. This paper aims to fill this gap by exploring the factors which determine employee trust towards managers in the case of the Greek dual labor market. Primary data collected through a questionnaire survey of employees are explored in a model where employee and workplace characteristics and employee’s experiences of economic depression are predictors of employee trust towards managers. The analysis of two different samples "public sector with workplace representation" and "private sector without workplace representation" allow for inferences and conclusions about the effects of the duality of the Greek labor market on employee trust towards managers. The results indicate differences in the effects of age, workplace tenure and hours worked on employee trust in management between public sector employees (trade union members) and private sector employees (not being members).
与有关管理信任的大量文献形成鲜明对比的是,关于希腊员工对管理者的信任方面的研究仍然不足。本文旨在填补这一空白,以希腊双重劳动力市场为例,探讨决定员工对管理者信任度的因素。通过对员工进行问卷调查收集到的原始数据,在员工和工作场所特征以及员工的经济萧条经历是员工对管理者信任的预测因素的模型中进行了探讨。通过对 "有工作场所代表的公共部门 "和 "没有工作场所代表的私营部门 "这两个不同样本的分析,可以推断并得出希腊劳动力市场的二元性对员工对管理者信任度的影响。结果表明,年龄、工作场所任期和工作时间对公共部门雇员(工会会员)和私营部门雇员(非会员)之间雇员对管理层信任度的影响存在差异。
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引用次数: 0
The Situation of Incommensurability in Strategic Management 战略管理中的不可比性状况
Pub Date : 2023-11-30 DOI: 10.4468/2023.01.06talaoui
Yassine Talaoui
The field of strategic management has witnessed a proliferation of theoretical perspectives following two main paradigms. The two camps roughly correspond, on the one hand, to the "classical" and "neo-classical" approaches, and on the other to the "contingency", "post-classical" and "postmodern" approaches. Underpinning these two camps are different conceptions of the theory of the firm and the purpose of theory itself in understanding business strategy, which are difficult and perhaps impossible to reconcile. Against this backdrop, this paper seeks to expose the roots of this interminable argument over theory and proposes a way to escape this situation of incommensurability.
在战略管理领域,遵循两大范式的理论观点层出不穷。这两大阵营大致对应于 "古典 "和 "新古典 "方法,以及 "权变"、"后古典 "和 "后现代 "方法。支撑这两大阵营的是对企业理论和理论本身在理解企业战略方面的目的的不同概念,这两种概念很难调和,甚至不可能调和。在此背景下,本文试图揭示这种无休止的理论争论的根源,并提出摆脱这种不可通约局面的方法。
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引用次数: 0
Exploring a Shared Benchmark for Measuring ESG Performance 探索衡量环境、社会和公司治理绩效的共同基准
Pub Date : 2023-11-30 DOI: 10.4468/2023.01.07risso.longarini
Mario Risso, Francesco Longarini
The evolution of ESG (Environmental, Social and Governance) criteria is an ever-growing process. The relevant organizations and bodies have started to develop ad hoc initiatives and guidelines for the assessment and measurement of ESG criteria using different lines of assessment. As a result, investors have begun to use these indices as tools to direct their investments towards companies that stand out for the careful and enlightened use of environmental, social and governance variables. Subsequently, the ESG criteria were further refined and standardized, with the goal, not always achieved, of producing consistent and reliable measurements. The diversity of the nature of the companies, the sometimes difficult and inadequate reporting of certain information, combined with the lack of standardization of the results obtained, have made it impossible to produce an index that can be applied transversally to all or most of the companies. The objective of this work is therefore to propose a benchmark as useful as possible to standardize the results, in order to have a potential reference index for comparing the results of companies also operating in different sectors and with different characteristics.
ESG(环境、社会和治理)标准的演变是一个不断发展的过程。相关组织和机构已开始利用不同的评估方法,为环境、社会和治理标准的评估和衡量制定特别倡议和指导方针。因此,投资者开始利用这些指数作为工具,将其投资导向那些在谨慎、明智地使用环境、社会和治理变量方面表现突出的公司。随后,环境、社会和治理标准得到了进一步完善和标准化,其目标是产生一致、可靠的衡量标准,但这一目标并非总能实现。由于公司性质的多样性,某些信息的报告有时比较困难和不充分,再加上所获得的结果缺乏标准化,因此不可能产生一个可以横向适用于所有或大多数公司的指数。因此,这项工作的目的是提出一个尽可能有用的基准,使结果标准化,以便有一个 潜在的参考指数,用于比较在不同部门和具有不同特点的公司的结果。
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引用次数: 0
Are Awards always Rewards? A Theoretical Review 奖励总是奖赏吗?理论回顾
Pub Date : 2023-11-30 DOI: 10.4468/2023.01.04kang.kim.chen
Taeuk Kang, Jin-woo Kim, Hui-Chuan Chen
This study reviews whether award-winning firms show improved performance and receive a positive reaction from the market in accordance with theoretical expectations. The market anticipates that award winners and certified firms will achieve more positive performance compared to other firms within an industry. However, the existing literature shows inconsistent results. As the authors of this study, we attempt to assess whether being awarded or receiving certification adequately compensates the firm’s efforts to obtain such achievements. Furthermore, we strive to provide the rationale to explain why the results of previous studies are inconsistent. Finally, we offer four propositions to effectively investigate the association between such achievements and the reactions of the market and the firm's performance.
本研究审查了获奖企业是否按照理论预期改善了业绩并获得了市场的积极反应。市场预期,与行业内其他企业相比,获奖企业和通过认证的企业将取得更积极的业绩。然而,现有文献显示的结果并不一致。作为本研究的作者,我们试图评估获奖或获得认证是否能充分补偿企业为获得这些成就所付出的努力。此外,我们还努力提供理论依据,解释为什么以往的研究结果并不一致。最后,我们提出了四个命题,以有效研究此类成就与市场反应和公司业绩之间的关联。
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引用次数: 0
Ouverture de ‘New Horizons in Global Management’ 全球管理新视野 "序曲
Pub Date : 2023-11-30 DOI: 10.4468/2023.1.01ouverture
S. Brondoni, Mario Risso
The Russian-Ukrainian War introduced new elements into the strategic assessments of large global corporations, changing competitive horizons and developing new models of competition. The impact of the recent BRICS expansion on the global corporations management and on the growth of sustainability goals reflects a growing global new competitive landscape that places global corporations in a delicate position as a possible counterweight to the EU, to the U.S and to the Asian World.
俄乌战争为全球大型企业的战略评估引入了新的元素,改变了竞争视野,发展了新的竞争模式。最近金砖五国的扩张对全球企业管理和可持续发展目标增长的影响,反映了全球新竞争格局的不断发展,使全球企业处于一种微妙的地位,有可能成为欧盟、美国和亚洲世界的制衡力量。
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引用次数: 0
Global Automobile Manufacturers Mission Statements and CSR Letters 全球汽车制造商的使命宣言和企业社会责任信函
Pub Date : 2023-11-30 DOI: 10.4468/2023.01.03li.vieira.trefalt
Yulong Li, Edward T. Vieira, Jr., Špela Trefalt
This study takes the triple bottom-line perspective to compare the communications of corporate social responsibility (CSR) in some of world’s top automakers’ mission statements and the CEO’s introductory letters to annual CSR reports before and during the COVID-19 pandemic. Content analysis based on Text Network Analysis (TNA) approach was deployed to examine the central messages and sub-themes of these documents based on CSR goals, time-orientation, and stakeholder groups, and then statistically compared within and among companies. Results reveal that Automakers’ mission statements collectively emphasized profit and customers, whereas CSR letters prioritized planet, people, and general society. As the pandemic progressed, the emphasis on people increased, indicating that organizations shifted their CSR focus towards supporting employees and local communities. However, the attention to profit and planet goals remained constant during the studied period.
本研究从三重底线的角度出发,比较了 COVID-19 大流行之前和期间一些世界顶级汽车制造商的使命宣言和首席执行官的介绍信以及年度企业社会责任报告中的企业社会责任(CSR)沟通情况。我们采用基于文本网络分析(TNA)的内容分析方法,根据企业社会责任目标、时间导向和利益相关者群体,研究了这些文件的中心信息和次主题,然后在公司内部和公司之间进行了统计比较。结果显示,汽车制造商的使命宣言都强调利润和客户,而企业社会责任信函则优先考虑地球、人类和社会。随着疫情的发展,对 "人 "的重视程度有所提高,这表明企业将企业社会责任的重点转向了支持员工和当地社区。然而,在研究期间,对利润和地球目标的关注保持不变。
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引用次数: 0
AI in the Luxury In-Store Atmospherics 奢侈品店内氛围中的人工智能
Pub Date : 2023-11-30 DOI: 10.4468/2023.01.02rovai.pasquinelli.teh
S. Rovai, Cecilia Pasquinelli, Carmen Teh
Although the application of new-age technologies accelerated the orientation towards the online retailing journey in the pandemic context, the role of the physical store is still central in luxury shopping. The literature highlighted the growing impact of new-age technologies and Artificial Intelligence on consumer shopping experiences and retailing. Multiple factors are influencing luxury fashion and certainly technology changes are impacting clients’ behaviours and expectations. This study explores the critical impact of AI on in-store atmospherics, influencing the consumer in-store shopping experience. Cross-fertilising the DAST (Design, Ambient, Social and Trialability) model framing consumers’ experience with the growing literature on AI in retailing, this research empirically explores Chinese millennial consumers, a segment of tech-savvy consumers with a significant impact on global luxury markets. Based on 72 interviews with consumers and 12 interviews with luxury retail experts, this research elicits and discusses a set of factors framing the transversal role of AI in in-store atmospherics, framing its impact on the customer shopping experience. The study concludes by opening future research streams and critical appraisal of AI’s transformational impacts on luxury retailing.
尽管新时代技术的应用加速了大流行病背景下的网络零售之旅,但实体店的作用在奢侈品购物中仍居于核心地位。文献强调了新时代技术和人工智能对消费者购物体验和零售业日益增长的影响。多种因素正在影响着奢侈品时尚,当然,技术变革也在影响着客户的行为和期望。本研究探讨了人工智能对店内氛围的重要影响,以及对消费者店内购物体验的影响。本研究将消费者体验的 DAST(设计、环境、社交和可试用性)模型与有关零售业人工智能的不断增长的文献进行了交叉融合,对中国千禧一代消费者进行了实证探索,这部分精通技术的消费者对全球奢侈品市场有着重大影响。通过对 72 位消费者和 12 位奢侈品零售专家的访谈,本研究提出并讨论了一系列因素,这些因素决定了人工智能在店内氛围中的横向作用,也决定了其对顾客购物体验的影响。研究最后开辟了未来的研究方向,并对人工智能对奢侈品零售业的变革性影响进行了批判性评估。
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引用次数: 0
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Symphonya. Emerging Issues in Management
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