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Konsep Simbolisasi Dan Identitas Politik Sebagai Bentuk Propaganda Di Indonesia 印度尼西亚作为一种宣传形式的符号化和政治认同概念
Pub Date : 2023-08-01 DOI: 10.21776/ub.tuturlogi.2023.004.02.1
A. Prasetya
Politics and identity are closely related to the practice of power in a particular area. In the 2019 election phenomenon in Indonesia, the concept of symbols and identities of parties and election participants were scattered, both directly and in the media frame. The construction of party identity symbols and figures carried by election participants consists of parties and individuals, for example the PDI-Perjuangan, Democrats and Gerindra. While the symbolic figures are Jokowi, Susilo Bambang Yudhoyono, Prabowo, and Sandiaga Uno. By looking at the level of power relations and the relationship between political symbols, it can be identified the concept of political propaganda through these symbols in order to gain power, or lay the foundation of certain ideologies.
政治和身份与特定领域的权力实践密切相关。在印尼 2019 年大选现象中,政党和选举参与者的符号和身份概念散布于直接和媒体框架中。选举参与者所承载的政党身份符号和人物的建构包括政党和个人,如印尼民主党(PDI-Perjuangan)、民主党(Democrats)和格林德拉(Gerindra)。象征性人物包括佐科威、苏西洛-班邦-尤多约诺、普拉博沃和桑迪亚加-乌诺。从权力关系层面和政治符号之间的关系来看,可以确定通过这些符号进行政治宣传以获得权力或为某些意识形态奠定基础的概念。
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引用次数: 0
Implementasi Corporate Social Responsibility PT. Amman Mineral Nusa Tenggara Dalam Membentuk Citra Perusahaan 努沙登加拉安曼矿业公司在塑造公司形象方面履行企业社会责任的情况
Pub Date : 2023-08-01 DOI: 10.21776/ub.tuturlogi.2023.004.02.5
Quincy Diena Khailifa, H. Khusnia, Yulanda Trisula Sidharta Yohanes, Dian Lestari Miharja

The rapid growth of CSR implementation in Indonesia is directily proportional to the growth of the public concerns and demands. However, there are still many kinds of problems and failures that are found due to the lack of the corporate's understandings regarding the CSR itself, even though the success of a CSR plays a big role in forming a corporate's image. In West Nusa Tenggara, one of the corporates that actively implement their CSR programs is PT. Amman Mineral Nusa Tenggara. Thus, the objective for this research was to know and understand the implementation of CSR done by PT. Amman Mineral Nusa Tenggara through economic empowerment in forming a company image. The results of this research show that the implementation of CSR by PT. Amman Mineral Nusa Tenggara through economic empowerment is done through collaborations with implementing partner to form a community within the beneficiaries and to carry out face-to-face training and assistance. This implementation indicates that PT. Amman Mineral Nusa Tenggara has implemented the main principles that determine the success of CSR itself, which are sustainability, accountability, and transparency.

 

Keywords

企业社会责任在印尼的快速发展与公众关注和需求的增长成正比。然而,尽管企业社会责任的成功与否对企业形象的形成起着重要作用,但由于企业对企业社会责任本身缺乏了解,仍然存在许多问题和失败。在西努沙登加拉,积极实施企业社会责任计划的企业之一是 PT.安曼努沙登加拉矿业公司就是积极履行企业社会责任的企业之一。因此,本研究的目的是了解 PT.安曼矿业努沙登加拉公司通过经济赋权在塑造公司形象方面实施企业社会责任的情况。研究结果表明,PT.安曼矿业努沙登加拉公司通过经济赋权实施企业社会责任的方式是与实施伙伴合作,在受益人中形成一个社区,并开展面对面的培训和援助。这一实施表明,PT.安曼努沙登加拉矿业公司实施了决定企业社会责任本身成功与否的主要原则,即可持续性、问责制和透明度。关键词
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引用次数: 0
Implementasi Kampanye Sosial Program Vaksinasi di Indonesia Sebagai Bentuk Pemulihan Pasca-Pandemi Covid-19 在印度尼西亚开展疫苗接种社会运动,作为 19 病毒大流行后的一种恢复形式
Pub Date : 2023-08-01 DOI: 10.21776/ub.tuturlogi.2023.004.02.4
Sofia Hasna
The Pandemic Covid-19 in Indonesia continues with an increase in cases counting until January 28, 2021, there were 13,695 cases with a total of 1,037,993 cases of Covid-19 since it was first announced in early March 2020, therefore there is a need for post-pandemic-recovery-efforts-Covid-19-vaccination-program as a form of herd immunity carried out through campaigns on social media with the hashtag #VaksinCovid19. So that the communication element becomes very important in persuading the public to carry out a social campaign for the Covid-19 vaccination program as a form of post-pandemic recovery. This research aims to see how the implementation of post-pandemic Covid-19 recovery through a social campaign for the vaccination program. This research method uses descriptive qualitative with a literature study method that comes from secondary sources. The Result shows that the current government needs an appropriate communication strategy and target targets based on demographics to the psychology of the community, besides that, it also requires stakeholders to expand engagement in the social campaign for the Covid-19 vaccination program. Also, referring to secondary data with the Brand24 application to see the effectiveness of #VaksinCovid19 shows that the public perception of the Covid-19 vaccine program campaign is still classified as negative.
自 2020 年 3 月初首次公布以来,印度尼西亚的 Covid-19 大流行病例持续增加,截至 2021 年 1 月 28 日,共有 13,695 例病例,Covid-19 病例总数达 1,037,993 例,因此有必要开展大流行后恢复工作--Covid-19 疫苗接种计划,作为一种通过社交媒体上的 #VaksinCovid19 标签开展的群体免疫形式。因此,在说服公众将 Covid-19 疫苗接种计划作为大流行后恢复的一种形式开展社交活动时,传播因素变得非常重要。本研究旨在了解如何通过疫苗接种计划的社会宣传来实施 Covid-19 疫苗接种计划的疫后恢复。本研究采用描述性定性研究方法和文献研究方法,文献来源于二手资料。研究结果表明,当前政府需要制定适当的沟通策略,并根据人口统计和社区心理确定目标对象,此外,还需要利益相关者扩大对 Covid-19 疫苗接种计划社会活动的参与。此外,通过使用 Brand24 应用程序查看 #VaksinCovid19 的效果的二手数据显示,公众对 Covid-19 疫苗接种计划活动的看法仍然是负面的。
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引用次数: 0
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