Pub Date : 2023-07-24DOI: 10.58355/organize.v2i2.18
Fikri Irham Firdaus
Marketing of UMKM in Cihanjawar village is still very lacking, due to limited knowledge about marketing using social media. The purpose of this service is to educate the public about marketing using social media facebook and whatsapp. The service method is carried out using the PAR (Participatory Action Research) method, which is a research method that is carried out definitively among community members. (Lorena Dara Putri Karsono, Fina Zahrotul Aniqoh, Chamidah Nor Aini, 2022). The steps taken by researchers in this service: first observing the potential of UMKM in Cihanjawar village, second innovating to make product packaging logos, third educating marketing using social media facebook and whatsapp. The result of this service is in the form of new product packaging using standing pouches along with packaging logos, and a wider market reach because it is marketed through social media. To find out an overview of how banana chip UMKM in Tanjung Sarana Village, Cihanjawar Village can take advantage of other social media by providing innovations in the products sold and expanding marketing by using Facebook, Whatsapp, for business benefits and introducing these products to the wider community in order to get a wider potential market share.
{"title":"Assistance In The Quality Of MSME Marketing Through Social Media Marketing Innovation For Banana Chip Business Actors In Tanjung Sarana Village, Cihanjawar Village In 2023","authors":"Fikri Irham Firdaus","doi":"10.58355/organize.v2i2.18","DOIUrl":"https://doi.org/10.58355/organize.v2i2.18","url":null,"abstract":"Marketing of UMKM in Cihanjawar village is still very lacking, due to limited knowledge about marketing using social media. The purpose of this service is to educate the public about marketing using social media facebook and whatsapp. The service method is carried out using the PAR (Participatory Action Research) method, which is a research method that is carried out definitively among community members. (Lorena Dara Putri Karsono, Fina Zahrotul Aniqoh, Chamidah Nor Aini, 2022). The steps taken by researchers in this service: first observing the potential of UMKM in Cihanjawar village, second innovating to make product packaging logos, third educating marketing using social media facebook and whatsapp. The result of this service is in the form of new product packaging using standing pouches along with packaging logos, and a wider market reach because it is marketed through social media. To find out an overview of how banana chip UMKM in Tanjung Sarana Village, Cihanjawar Village can take advantage of other social media by providing innovations in the products sold and expanding marketing by using Facebook, Whatsapp, for business benefits and introducing these products to the wider community in order to get a wider potential market share.","PeriodicalId":509754,"journal":{"name":"ORGANIZE: Journal of Economics, Management and Finance","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139355821","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-24DOI: 10.58355/organize.v2i2.20
Abraham B. Nomleni, Maria M. Sakunab, Fransiskus Moda, Gaudensius Djuang, Apryanus Fallo
Saat ini traveling sudah menjadi trend kalangan masyarakat Indonesia. Untuk beberapa orang yang tinggal di Indonesia, bepergian bisa dikategorikan sebagai hobi yang mahal. Bepergian keluar kota atau luar negeri dapat biaya cukup banyak karena itu termasuk transportasi, reservasi hotel, makan,rekreasi, belanja, souvenir, dan sebagainya. Tiket.com adalah perusahaan internet dan aplikasi yang menyediakan reservasi dan tiket secara online serta menyediakan layanan pemesanan tiket. Tujuan dari penelitian ini adalah untuk mengetahui apakah harga, iklan dan gaya hidup mempengaruhi keputusan pembelian. Penelitian ini menggunakan metode kuantitatif yang dilakukan terhadap responden yang melakukan pembelian di tiket.com. Populasi penelitian ini adalah pengguna tiket.com yang berdomisili di Kota Kupang berusia 20-30 tahun yang membeli atau memesan tiket dari tiket.com. 120 responden dipilih melalui purposive sampling dengan menyebarkan kuesioner melalui Google form. Teknik analisis yang digunakan adalah analisis inferensial dan alat analisis penelitian ini adalah SPSS. Hasil penelitian ini menunjukkan bahwa: Harga berpengaruh negatif dan signifikan terhadap keputusan pembelian, Promosi berpengaruh signifikan dan signifikan terhadap keputusan pembelian, Gaya Hidup berpengaruh positif dan signifikan terhadap keputusan pembelian. Hal ini dapat dilakukan antara lain dengan menawarkan promosi, potongan harga, kupon gratis dan kontes untuk menciptakan harga yang lebih baik untuk meningkatkan keputusan pembelian di aplikasi tiket.com.
{"title":"Pengaruh Harga, Promosi Dan Gaya Hidup Terhadap Keputusan Pembelian Pada Tiket.Com","authors":"Abraham B. Nomleni, Maria M. Sakunab, Fransiskus Moda, Gaudensius Djuang, Apryanus Fallo","doi":"10.58355/organize.v2i2.20","DOIUrl":"https://doi.org/10.58355/organize.v2i2.20","url":null,"abstract":"Saat ini traveling sudah menjadi trend kalangan masyarakat Indonesia. Untuk beberapa orang yang tinggal di Indonesia, bepergian bisa dikategorikan sebagai hobi yang mahal. Bepergian keluar kota atau luar negeri dapat biaya cukup banyak karena itu termasuk transportasi, reservasi hotel, makan,rekreasi, belanja, souvenir, dan sebagainya. Tiket.com adalah perusahaan internet dan aplikasi yang menyediakan reservasi dan tiket secara online serta menyediakan layanan pemesanan tiket. Tujuan dari penelitian ini adalah untuk mengetahui apakah harga, iklan dan gaya hidup mempengaruhi keputusan pembelian. Penelitian ini menggunakan metode kuantitatif yang dilakukan terhadap responden yang melakukan pembelian di tiket.com. Populasi penelitian ini adalah pengguna tiket.com yang berdomisili di Kota Kupang berusia 20-30 tahun yang membeli atau memesan tiket dari tiket.com. 120 responden dipilih melalui purposive sampling dengan menyebarkan kuesioner melalui Google form. Teknik analisis yang digunakan adalah analisis inferensial dan alat analisis penelitian ini adalah SPSS. Hasil penelitian ini menunjukkan bahwa: Harga berpengaruh negatif dan signifikan terhadap keputusan pembelian, Promosi berpengaruh signifikan dan signifikan terhadap keputusan pembelian, Gaya Hidup berpengaruh positif dan signifikan terhadap keputusan pembelian. Hal ini dapat dilakukan antara lain dengan menawarkan promosi, potongan harga, kupon gratis dan kontes untuk menciptakan harga yang lebih baik untuk meningkatkan keputusan pembelian di aplikasi tiket.com.","PeriodicalId":509754,"journal":{"name":"ORGANIZE: Journal of Economics, Management and Finance","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139356031","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-24DOI: 10.58355/organize.v2i2.17
Via Parmalasari, Annisa Purwani
The Covid-19 pandemic has hit Indonesia and almost in countries around the world, from this incident there are many impacts, one of which is on the community's economic sector, especially on UMKM actors. The impact caused by this incident is a decrease in sales turnover, and a decrease in product sales. In addition, Micro, Small and Medium Enterprises (UMKM) are required to have business legality in order to compete in the global market era. And the legality of the business itself is a business license from an authority for the entire process of establishing a business activity or a sign that a product already has a license and can be circulated, so that consumers do not feel hesitant when they want to buy a product that has been marketed. However, there are still many UMKM actors in the Cihanjawar Village area who do not know and understand the importance of business legality in the form of making a Business Identification Number (NIB), because the local community has an understanding that managing a license and business legality is a complicated and takes a little time. And the Business Identification Number (NIB) itself, is a very important thing for business actors. In addition to the legality of the business, UMKM actors also need to attach importance to product packaging (packaging), because packaging not only functions as a wrapper for a product, but can also facilitate the process of distributing or shipping products to consumers' hands, and product storage so that product quality is maintained, promotional and can attractbuyers. There are several researchers who use the implementation method in this community service activity using the Participatort Action Research (PAR) method. The steps taken by the researcher at the time of service, first making observations in the environment of RT 07 RW 03 Cihanjawar Village, secondly socialization, third presentation of material, fourth practice and assistance. The results of community service that have been carried out include: Increasing the knowledge of UMKM in Cihanjawar Village, especially in RT 07 RW 03 in determining product packaging that aims to attract consumer interest and increase public interest in legalizing the type of business
{"title":"Assistance For Cihanjawar Village UMKM Products Through Business Legality And Packaging In 2023","authors":"Via Parmalasari, Annisa Purwani","doi":"10.58355/organize.v2i2.17","DOIUrl":"https://doi.org/10.58355/organize.v2i2.17","url":null,"abstract":"The Covid-19 pandemic has hit Indonesia and almost in countries around the world, from this incident there are many impacts, one of which is on the community's economic sector, especially on UMKM actors. The impact caused by this incident is a decrease in sales turnover, and a decrease in product sales. In addition, Micro, Small and Medium Enterprises (UMKM) are required to have business legality in order to compete in the global market era. And the legality of the business itself is a business license from an authority for the entire process of establishing a business activity or a sign that a product already has a license and can be circulated, so that consumers do not feel hesitant when they want to buy a product that has been marketed. However, there are still many UMKM actors in the Cihanjawar Village area who do not know and understand the importance of business legality in the form of making a Business Identification Number (NIB), because the local community has an understanding that managing a license and business legality is a complicated and takes a little time. And the Business Identification Number (NIB) itself, is a very important thing for business actors. In addition to the legality of the business, UMKM actors also need to attach importance to product packaging (packaging), because packaging not only functions as a wrapper for a product, but can also facilitate the process of distributing or shipping products to consumers' hands, and product storage so that product quality is maintained, promotional and can attractbuyers. There are several researchers who use the implementation method in this community service activity using the Participatort Action Research (PAR) method. The steps taken by the researcher at the time of service, first making observations in the environment of RT 07 RW 03 Cihanjawar Village, secondly socialization, third presentation of material, fourth practice and assistance. The results of community service that have been carried out include: Increasing the knowledge of UMKM in Cihanjawar Village, especially in RT 07 RW 03 in determining product packaging that aims to attract consumer interest and increase public interest in legalizing the type of business","PeriodicalId":509754,"journal":{"name":"ORGANIZE: Journal of Economics, Management and Finance","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139355892","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-24DOI: 10.58355/organize.v2i2.21
Adriana S. Lahus, Ardy F. Lamatokan, Herybertus S. Meot, Simon Sia Niha, Engelbertus G. Ch Watu
Tiktok adalah salah satu dari beberapa aplikasi belanja online yang dibuat sebagai hasil dari munculnya internet. Penelitian ini mencoba untuk mengidentifikasi pengaruh kepercayaan toko, pemasaran konten, dan persepsi merek terhadap keputusan pembelian Tiktok. Purposive sampling digunakan dalam metode penelitian kuantitatif ini, yaitu mengumpulkan data dari sampel sebanyak 142 responden dengan menggunakan kuesioner. Regresi berganda untuk menganalisis data. Temuan penelitian menunjukkan bahwa sementara pemasaran sosial media memiliki dampak yang menguntungkan dan signifikan terhadap perilaku pembelian dengan sig. nilai 0,000, citra merek memiliki pengaruh yang terlihat dengan nilai sig 0,006. Citra merek, pemasaran konten, dan kepercayaan toko semuanya berdampak pada pilihan pembelian pada saat yang sama atau pengaruh secara bersamaan
{"title":"Pengaruh Brand Image Dan Social Media Marketing Terhadap Keputusan Pembelian Pada Tiktok Shop","authors":"Adriana S. Lahus, Ardy F. Lamatokan, Herybertus S. Meot, Simon Sia Niha, Engelbertus G. Ch Watu","doi":"10.58355/organize.v2i2.21","DOIUrl":"https://doi.org/10.58355/organize.v2i2.21","url":null,"abstract":"Tiktok adalah salah satu dari beberapa aplikasi belanja online yang dibuat sebagai hasil dari munculnya internet. Penelitian ini mencoba untuk mengidentifikasi pengaruh kepercayaan toko, pemasaran konten, dan persepsi merek terhadap keputusan pembelian Tiktok. Purposive sampling digunakan dalam metode penelitian kuantitatif ini, yaitu mengumpulkan data dari sampel sebanyak 142 responden dengan menggunakan kuesioner. Regresi berganda untuk menganalisis data. Temuan penelitian menunjukkan bahwa sementara pemasaran sosial media memiliki dampak yang menguntungkan dan signifikan terhadap perilaku pembelian dengan sig. nilai 0,000, citra merek memiliki pengaruh yang terlihat dengan nilai sig 0,006. Citra merek, pemasaran konten, dan kepercayaan toko semuanya berdampak pada pilihan pembelian pada saat yang sama atau pengaruh secara bersamaan","PeriodicalId":509754,"journal":{"name":"ORGANIZE: Journal of Economics, Management and Finance","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139355901","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-24DOI: 10.58355/organize.v2i2.19
Khairul Wahid, Ahmad Syakur
Islamicpreneurship yang melekat dalam karakter Nabi Muhammad SAW, memiliki pengaruh besar terhadap aktivitas manusia, terutama di kalangan umat Muslim. Oleh karena itu, umat Muslim sebaiknya memperoleh pengetahuan tentang praktik islamicpreneurship yang diajarkan oleh Nabi Muhammad SAW. Islamicpreneurship adalah disiplin ilmu entrepreneurship yang mencakup kegiatan seperti memimpin, mendirikan, mengambil risiko, mengelola, dan memiliki bisnis sesuai dengan ajaran Islam. Penelitian ini merupakan penelitian kepustakaan kualitatif, yang bertujuan untuk mengumpulkan data dan informasi yang terkandung dalam literatur, seperti buku, manuskrip, jurnal, penelitian sebelumnya, dan dokumen. Metode dan teknik pengumpulan data dalam penelitian ini adalah dengan mengumpulkan literatur yang berkaitan dengan penelitian dan menganalisis teori yang digunakan. Dalam hal ini, penulis berusaha mendeskripsikan dan menganalisis Konsep Islamicpreneurship dalam Pertumbuhan Ekonomi Perspektif Al-Qur’an. Penerapan konsep ini berasal dari masa Nabi yang mulia, Muhammad SAW, yang mencontohkan islamicpreneurship dengan mewujudkan sifat Siddiq, Amanah, Tabligh, dan Fathonah. Praktik islamicpreneurship tidak dapat dipisahkan dari prinsip-prinsip Islam, dengan niat untuk beribadah semata-mata untuk mencari keridhaan Allah. Islamicpreneurship memandu praktik bisnis yang harus mematuhi norma, etika, dan semua bentuk nilai-nilai Islam, sambil teguh berpegang pada iman, mendorong inovasi dan kreativitas, serta bertujuan untuk memberikan manfaat. Dengan kata lain, konsep islamicpreneurship memiliki pengaruh signifikan terhadap pertumbuhan ekonomi.
{"title":"Konsep Islamicpreneurship Dalam Pertumbuhan Ekonomi Perspektif Al-Qur’an","authors":"Khairul Wahid, Ahmad Syakur","doi":"10.58355/organize.v2i2.19","DOIUrl":"https://doi.org/10.58355/organize.v2i2.19","url":null,"abstract":"Islamicpreneurship yang melekat dalam karakter Nabi Muhammad SAW, memiliki pengaruh besar terhadap aktivitas manusia, terutama di kalangan umat Muslim. Oleh karena itu, umat Muslim sebaiknya memperoleh pengetahuan tentang praktik islamicpreneurship yang diajarkan oleh Nabi Muhammad SAW. Islamicpreneurship adalah disiplin ilmu entrepreneurship yang mencakup kegiatan seperti memimpin, mendirikan, mengambil risiko, mengelola, dan memiliki bisnis sesuai dengan ajaran Islam. Penelitian ini merupakan penelitian kepustakaan kualitatif, yang bertujuan untuk mengumpulkan data dan informasi yang terkandung dalam literatur, seperti buku, manuskrip, jurnal, penelitian sebelumnya, dan dokumen. Metode dan teknik pengumpulan data dalam penelitian ini adalah dengan mengumpulkan literatur yang berkaitan dengan penelitian dan menganalisis teori yang digunakan. Dalam hal ini, penulis berusaha mendeskripsikan dan menganalisis Konsep Islamicpreneurship dalam Pertumbuhan Ekonomi Perspektif Al-Qur’an. Penerapan konsep ini berasal dari masa Nabi yang mulia, Muhammad SAW, yang mencontohkan islamicpreneurship dengan mewujudkan sifat Siddiq, Amanah, Tabligh, dan Fathonah. Praktik islamicpreneurship tidak dapat dipisahkan dari prinsip-prinsip Islam, dengan niat untuk beribadah semata-mata untuk mencari keridhaan Allah. Islamicpreneurship memandu praktik bisnis yang harus mematuhi norma, etika, dan semua bentuk nilai-nilai Islam, sambil teguh berpegang pada iman, mendorong inovasi dan kreativitas, serta bertujuan untuk memberikan manfaat. Dengan kata lain, konsep islamicpreneurship memiliki pengaruh signifikan terhadap pertumbuhan ekonomi.","PeriodicalId":509754,"journal":{"name":"ORGANIZE: Journal of Economics, Management and Finance","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139355694","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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