Pub Date : 2021-12-17DOI: 10.1177/10963480211064356
C. Chiang
Newsvendor models have been developed to determine the optimal overbooking level of hotel rooms to manage no-shows and cancellations. This research note extends the newsvendor model to a restaurant context by taking into account the “stretched capacity” of restaurants to determine the optimal overbooking levels for restaurant seats. Data were collected from a restaurant in Taiwan to illustrate the model. The percentage of no-shows per day in this restaurant ranged from 11% to 16%. Utilizing its stretched capacity, the restaurant can overbook up to five more seats than the estimated number of no-shows. The extended model will be most suitable for restaurants that largely depend on reservations (rather than walk-ins), such as luxury or fine-dining restaurants. Directions for future research on restaurant overbooking are provided.
{"title":"Overbooking as a Means to Manage Restaurant No-Shows and Cancellations: A Novel Model Extension","authors":"C. Chiang","doi":"10.1177/10963480211064356","DOIUrl":"https://doi.org/10.1177/10963480211064356","url":null,"abstract":"Newsvendor models have been developed to determine the optimal overbooking level of hotel rooms to manage no-shows and cancellations. This research note extends the newsvendor model to a restaurant context by taking into account the “stretched capacity” of restaurants to determine the optimal overbooking levels for restaurant seats. Data were collected from a restaurant in Taiwan to illustrate the model. The percentage of no-shows per day in this restaurant ranged from 11% to 16%. Utilizing its stretched capacity, the restaurant can overbook up to five more seats than the estimated number of no-shows. The extended model will be most suitable for restaurants that largely depend on reservations (rather than walk-ins), such as luxury or fine-dining restaurants. Directions for future research on restaurant overbooking are provided.","PeriodicalId":51409,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"1 1","pages":""},"PeriodicalIF":4.2,"publicationDate":"2021-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43458374","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-06DOI: 10.1177/10963480211062779
Yunsik Kim, T. Legendre
This study examines the effect of employer brand on employees’ brand love by applying value congruence theory. A survey was conducted with employees of well-known hotel brands in South Korea. The results show that not all employer brand dimensions equally contribute to the formation of brand love. While economic, social, and development values positively influence brand love, interest value and application value did not affect brand love formation. Employees’ value congruence perceptions mediate this effect because employees could infer what values employers care about based on the benefits that a hotel brand offers. This study contributes to the literature by linking value congruence with employer branding and brand love. Based on our findings, hospitality managers can redesign all work activities and apply employer branding principles to reflect employment value to achieve employee’s brand love.
{"title":"The Effects of Employer Branding on Value Congruence and Brand Love","authors":"Yunsik Kim, T. Legendre","doi":"10.1177/10963480211062779","DOIUrl":"https://doi.org/10.1177/10963480211062779","url":null,"abstract":"This study examines the effect of employer brand on employees’ brand love by applying value congruence theory. A survey was conducted with employees of well-known hotel brands in South Korea. The results show that not all employer brand dimensions equally contribute to the formation of brand love. While economic, social, and development values positively influence brand love, interest value and application value did not affect brand love formation. Employees’ value congruence perceptions mediate this effect because employees could infer what values employers care about based on the benefits that a hotel brand offers. This study contributes to the literature by linking value congruence with employer branding and brand love. Based on our findings, hospitality managers can redesign all work activities and apply employer branding principles to reflect employment value to achieve employee’s brand love.","PeriodicalId":51409,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"47 1","pages":"962 - 987"},"PeriodicalIF":4.2,"publicationDate":"2021-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41614759","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-02DOI: 10.1177/10963480211060789
Rupika Khanna, C. Sharma
This study examines the effects of bank and stock market development on three tourism demand indicators: number of tourist arrivals, expenditure to gross domestic product ratio, and expenditure per arrival. We analyze annual data spanning the period 1995-2018 for a sample of 207 countries. The theoretical contribution of this study is threefold: first, we assess a variety of financial development indicators; second, we employ cross-sectionally augmented distributed lags estimator that produces estimates robust to the dependence structure in the data; third, using data on a wide assortment of countries, we generalize the findings of several country-specific case studies. We observe that financial development affects both tourist arrivals and tourism expenditure positively. However, the gains in tourist arrivals are more significant relative to those in tourism expenditure. Furthermore, we find the responsiveness of tourism demand to financial development to vary with the income level.
{"title":"Does Financial Development Raise Tourism Demand? A Cross-Country Panel Evidence","authors":"Rupika Khanna, C. Sharma","doi":"10.1177/10963480211060789","DOIUrl":"https://doi.org/10.1177/10963480211060789","url":null,"abstract":"This study examines the effects of bank and stock market development on three tourism demand indicators: number of tourist arrivals, expenditure to gross domestic product ratio, and expenditure per arrival. We analyze annual data spanning the period 1995-2018 for a sample of 207 countries. The theoretical contribution of this study is threefold: first, we assess a variety of financial development indicators; second, we employ cross-sectionally augmented distributed lags estimator that produces estimates robust to the dependence structure in the data; third, using data on a wide assortment of countries, we generalize the findings of several country-specific case studies. We observe that financial development affects both tourist arrivals and tourism expenditure positively. However, the gains in tourist arrivals are more significant relative to those in tourism expenditure. Furthermore, we find the responsiveness of tourism demand to financial development to vary with the income level.","PeriodicalId":51409,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"47 1","pages":"1040 - 1070"},"PeriodicalIF":4.2,"publicationDate":"2021-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49361712","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-17DOI: 10.1177/10963480211060785
Ruizhe Fang
Tourist decision studies focus on modeling decision-making behaviors, conceptualizing phases in decision making, and influential factors. Incorporating behavioral and choice-set model strategies, the current study proposes a generalizable cyclic model of tourist decision-making processes with a structure of repeatable behavioral stages integrated with relevant consideration sets. A “decision-making threshold” and “information loop limit” are introduced to control how and when the decision-making process starts or ends. The proposed model makes it possible to represent different decision-making styles by capturing the dynamic repetition of behavioral stages and the revision of consideration sets. The integration allows a novel approach for analyzing the formation of final decisions resulting from decision makers’ limited subjective evaluations and for studying decision rules as the combinations of “evaluation rule” and “information loop limit.” Practical implications and measures are provided for tourism practitioners to better understand and influence potential consumers. Future research questions are also suggested.
{"title":"Proposing a Cyclic Model of Tourist Decision Making: A Review and Integration of Behavioral and Choice-Set Models","authors":"Ruizhe Fang","doi":"10.1177/10963480211060785","DOIUrl":"https://doi.org/10.1177/10963480211060785","url":null,"abstract":"Tourist decision studies focus on modeling decision-making behaviors, conceptualizing phases in decision making, and influential factors. Incorporating behavioral and choice-set model strategies, the current study proposes a generalizable cyclic model of tourist decision-making processes with a structure of repeatable behavioral stages integrated with relevant consideration sets. A “decision-making threshold” and “information loop limit” are introduced to control how and when the decision-making process starts or ends. The proposed model makes it possible to represent different decision-making styles by capturing the dynamic repetition of behavioral stages and the revision of consideration sets. The integration allows a novel approach for analyzing the formation of final decisions resulting from decision makers’ limited subjective evaluations and for studying decision rules as the combinations of “evaluation rule” and “information loop limit.” Practical implications and measures are provided for tourism practitioners to better understand and influence potential consumers. Future research questions are also suggested.","PeriodicalId":51409,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"47 1","pages":"1161 - 1186"},"PeriodicalIF":4.2,"publicationDate":"2021-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47791827","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-15DOI: 10.1177/10963480211058475
Hakseung Shin, Juhyun Kang, Abhinav Sharma, J. Nicolau
The ongoing debate about vaccine passport policies for dealing with COVID-19 has necessitated analyzing its effectiveness in the airline and tourism industry. This study was purposed to analyze how vaccine passports are evaluated by multiple stakeholders, such as airline investors and passengers for leisure/vacation purposes. The findings of the first study show that the implementation of vaccine passports is positively evaluated by airline investors. The results of the second study highlight the role of vaccine passports in reducing perceived health risks, which is integral to leisure travelers’ decision making. This study offers a theoretical lens to understand the value of vaccine passports and provides guidance for airline companies and tourism marketers in deciding whether to implement a vaccine passport policy.
{"title":"The Impact of COVID-19 Vaccine Passport on Air Travelers’ Booking Decision and Companies’ Financial Value","authors":"Hakseung Shin, Juhyun Kang, Abhinav Sharma, J. Nicolau","doi":"10.1177/10963480211058475","DOIUrl":"https://doi.org/10.1177/10963480211058475","url":null,"abstract":"The ongoing debate about vaccine passport policies for dealing with COVID-19 has necessitated analyzing its effectiveness in the airline and tourism industry. This study was purposed to analyze how vaccine passports are evaluated by multiple stakeholders, such as airline investors and passengers for leisure/vacation purposes. The findings of the first study show that the implementation of vaccine passports is positively evaluated by airline investors. The results of the second study highlight the role of vaccine passports in reducing perceived health risks, which is integral to leisure travelers’ decision making. This study offers a theoretical lens to understand the value of vaccine passports and provides guidance for airline companies and tourism marketers in deciding whether to implement a vaccine passport policy.","PeriodicalId":51409,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"47 1","pages":"927 - 936"},"PeriodicalIF":4.2,"publicationDate":"2021-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"65428210","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-15DOI: 10.1177/10963480211058474
Saerom Wang, Xinran Y. Lehto, L. Cai, C. Behnke, Ksenia Kirillova
Travelers’ engagement with local food at a foreign destination could be overwhelming and affect their overall travel experience. This study investigates the role travelers’ psychological comfort with local food plays in influencing the development of their place attachment to a destination. The study utilized survey data sampled from Korean and American travelers who had visited China and found that travelers’ place attachment is positively and significantly influenced by their psychological comfort with food, interaction with service providers, and atmospherics. The findings also reveal that Korean and American travelers differ in the degree to which comfort affects their place attachment. These and other findings of the study bring attention to the comfort factor of travelers’ food experience, thus complementing previous research that tended to emphasize the novelty value of local cuisines.
{"title":"Travelers’ Psychological Comfort with Local Food Experiences and Place Attachment","authors":"Saerom Wang, Xinran Y. Lehto, L. Cai, C. Behnke, Ksenia Kirillova","doi":"10.1177/10963480211058474","DOIUrl":"https://doi.org/10.1177/10963480211058474","url":null,"abstract":"Travelers’ engagement with local food at a foreign destination could be overwhelming and affect their overall travel experience. This study investigates the role travelers’ psychological comfort with local food plays in influencing the development of their place attachment to a destination. The study utilized survey data sampled from Korean and American travelers who had visited China and found that travelers’ place attachment is positively and significantly influenced by their psychological comfort with food, interaction with service providers, and atmospherics. The findings also reveal that Korean and American travelers differ in the degree to which comfort affects their place attachment. These and other findings of the study bring attention to the comfort factor of travelers’ food experience, thus complementing previous research that tended to emphasize the novelty value of local cuisines.","PeriodicalId":51409,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":" ","pages":""},"PeriodicalIF":4.2,"publicationDate":"2021-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43524576","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-27DOI: 10.1177/10963480211047857
Yi-Chung Hu, Geng Wu, Peng Jiang
Accurately forecasting the demand for tourism can help governments formulate industrial policies and guide the business sector in investment planning. Combining forecasts can improve the accuracy of forecasting the demand for tourism, but limited work has been devoted to developing such combinations. This article addresses two significant issues in this context. First, the linear combination is the commonly used method of combining tourism forecasts. However, additive techniques unreasonably ignore interactions among the inputs. Second, the available data often do not adhere to specific statistical assumptions. Grey prediction has thus drawn attention because it does not require that the data follow any statistical distribution. This study proposes a nonadditive combination method by using the fuzzy integral to integrate single-model forecasts obtained from individual grey prediction models. Using China and Taiwan tourism demand as empirical cases, the results show that the proposed method outperforms the other combined methods considered here.
{"title":"Tourism Demand Forecasting Using Nonadditive Forecast Combinations","authors":"Yi-Chung Hu, Geng Wu, Peng Jiang","doi":"10.1177/10963480211047857","DOIUrl":"https://doi.org/10.1177/10963480211047857","url":null,"abstract":"Accurately forecasting the demand for tourism can help governments formulate industrial policies and guide the business sector in investment planning. Combining forecasts can improve the accuracy of forecasting the demand for tourism, but limited work has been devoted to developing such combinations. This article addresses two significant issues in this context. First, the linear combination is the commonly used method of combining tourism forecasts. However, additive techniques unreasonably ignore interactions among the inputs. Second, the available data often do not adhere to specific statistical assumptions. Grey prediction has thus drawn attention because it does not require that the data follow any statistical distribution. This study proposes a nonadditive combination method by using the fuzzy integral to integrate single-model forecasts obtained from individual grey prediction models. Using China and Taiwan tourism demand as empirical cases, the results show that the proposed method outperforms the other combined methods considered here.","PeriodicalId":51409,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"47 1","pages":"775 - 799"},"PeriodicalIF":4.2,"publicationDate":"2021-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44577822","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-15DOI: 10.1177/10963480211042065
Hsiu-Yu Teng, Chien-Yu Chen
The rise in restaurant failures suggests that a strong customer-brand attachment is essential for long-term viability. For restaurant managers, enhancing customer attachment to the restaurant brand is critical. However, few studies have examined the drivers of customer brand attachment. Our research investigated the association between innovativeness and brand attachment and the mediating role of memorable brand experience. A self-administered questionnaire survey method was adopted. Data were gathered from customers of coffee shops in Taiwan. The results revealed that out of four dimensions of restaurant innovativeness, menu innovativeness and experiential innovativeness exerted a positive influence on brand attachment through the creation of a memorable experience. Experiential innovativeness also exerted a direct positive influence on brand attachment. Few studies have explored the development of brand attachment from the perspective of innovativeness. Hence, our study may be the first to offer a framework that connects innovativeness, memorable brand experience, and brand attachment.
{"title":"Restaurant Innovativeness and Brand Attachment: The Role of Memorable Brand Experience","authors":"Hsiu-Yu Teng, Chien-Yu Chen","doi":"10.1177/10963480211042065","DOIUrl":"https://doi.org/10.1177/10963480211042065","url":null,"abstract":"The rise in restaurant failures suggests that a strong customer-brand attachment is essential for long-term viability. For restaurant managers, enhancing customer attachment to the restaurant brand is critical. However, few studies have examined the drivers of customer brand attachment. Our research investigated the association between innovativeness and brand attachment and the mediating role of memorable brand experience. A self-administered questionnaire survey method was adopted. Data were gathered from customers of coffee shops in Taiwan. The results revealed that out of four dimensions of restaurant innovativeness, menu innovativeness and experiential innovativeness exerted a positive influence on brand attachment through the creation of a memorable experience. Experiential innovativeness also exerted a direct positive influence on brand attachment. Few studies have explored the development of brand attachment from the perspective of innovativeness. Hence, our study may be the first to offer a framework that connects innovativeness, memorable brand experience, and brand attachment.","PeriodicalId":51409,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"47 1","pages":"827 - 850"},"PeriodicalIF":4.2,"publicationDate":"2021-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44134645","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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