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Management toward Industry 5.0: a co-workership approach on digital transformation for future innovative manufacturing 面向工业 5.0 的管理:面向未来创新型制造业数字化转型的协同工作方法
IF 5.1 3区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-03-12 DOI: 10.1108/ejim-09-2023-0833
Anna Karin Olsson, Kristina M. Eriksson, Linnéa Carlsson

Purpose

The purpose is to apply the co-workership approach to contribute guidelines for manufacturing managers to exploit the potential of digital technologies through a human-centric perspective.

Design/methodology/approach

A longitudinal single case study within manufacturing including a mix of qualitative methods with 18 in-depth interviews and focus groups with 25 participants covering all organizational levels and functions.

Findings

Findings demonstrate that to re-interpret manufacturing management through the lens of Industry 5.0 (I5.0), managers need to respond to the call for a more human-centric perspective by focusing on organizational prerequisites, such as holistic understanding, inclusive organizational change, leadership practices, learning and innovation processes.

Research limitations/implications

Limitations due to a single case study are compensated with rich data collected over time with the strengths of mixed methods through in-depth interviews and focus groups with participants reflecting and developing ideas jointly.

Practical implications

Managers’ awareness of organizational prerequisites to promote human perspectives in all functions and at all levels in digital transformation is pivotal. Thus, proposed organizational prerequisites are presented as managers’ guidelines for future innovative manufacturing.

Social implications

Findings emphasize the need for digital transformation managers to apply a human-centric perspective acknowledging how organizational changes affect the inclusion of employees, and thus challenge culture, structure, communication and trust toward I5.0.

Originality/value

The study contributes to the emerging field of I5.0 by applying an interdisciplinary approach to understand the elusive phenomena of enfolding technology and humans.

目的 应用协同工作方法,为制造业管理者提供指导方针,以便通过以人为本的视角发掘数字技术的潜力。研究结果 研究结果表明,要通过工业 5.0(I5.0)的视角重新诠释制造业管理,管理者需要通过关注组织的先决条件(如整体理解、包容性组织变革、领导力实践、学习和创新流程)来响应更加以人为本的视角的号召。研究的局限性/影响 通过深入访谈和焦点小组等混合方法,在参与者共同反思和发展想法的基础上,长期收集丰富的数据,弥补了单一案例研究的局限性。社会意义 研究结果强调,数字化转型管理者需要采用以人为本的视角,认识到组织变革如何影响员工的融入,从而对文化、结构、沟通和对 I5.0 的信任提出挑战。
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引用次数: 0
A human-centered perspective on individual risks for digital innovation management: an integrative conceptual review 从以人为本的角度看待数字创新管理中的个人风险:综合概念审查
IF 5.1 3区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-03-08 DOI: 10.1108/ejim-09-2023-0821
Hilda Du Plooy, Francesco Tommasi, Andrea Furlan, Federica Nenna, Luciano Gamberini, Andrea Ceschi, Riccardo Sartori

Purpose

Following the imperative for human-centric digital innovation brought by the paradigm of Industry 5.0, the article aims to integrate the dispersed and multi-disciplinary literature on individual risks for workers to define, explain and predict individual risks related to Industry 4.0 technologies.

Design/methodology/approach

The paper follows the question, “What is the current knowledge and evidence base concerning risks related to Industry 4.0 technologies, and how can this inform digital innovation management in the manufacturing sector through the lens of the Industry 5.0 paradigm?” and uses the method of systematic literature review to identify and discuss potential risks for individuals associated with digital innovation. N = 51 contributions met the inclusion criteria.

Findings

The literature review indicates dominant trends and significant gaps in understanding risks from a human-centric perspective. The paper identifies individual risks, their interplay with different technologies and their antecedents at the social, organizational and individual levels. Despite this, the paper shows how the literature concentrates in studying risks on only a limited number of categories and/or concepts. Moreover, there is a lack of consensus in the theoretical and conceptual frameworks. The paper concludes by illustrating an initial understanding of digital innovation via a human-centered perspective on psychological risks.

Practical implications

Findings yield practical implications. In investing in the adoption, generation or recombination of new digital technologies in organizations, the paper recommends managers ensure to prevent risks at the individual level. Accordingly, the study’s findings can be used as a common starting point for extending the repertoire of managerial practices and interventions and realizing human-centric innovation.

Originality/value

Following the paradigm of Industry 5.0, the paper offers a holistic view of risks that incorporates the central role of the worker as crucial to the success of digital innovation. This human-centric perspective serves to inform the managerial field about important factors in risk management that can result in more effective targeted interventions in risk mitigation approaches. Lastly, it can serve to reinterpret digital innovation management and propose future avenues of research on risk.

目的根据工业 5.0 范式带来的以人为本的数字创新的必要性,本文旨在整合有关工人个人风险的分散和多学科文献,以定义、解释和预测与工业 4.0 技术相关的个人风险。设计/方法/途径本文紧扣 "当前有关工业 4.0 技术相关风险的知识和证据基础是什么,如何通过工业 5.0 范式的视角为制造业的数字化创新管理提供信息?"这一问题,采用系统文献综述的方法,识别和讨论与数字化创新相关的个人潜在风险。文献综述表明了从以人为本的角度理解风险的主要趋势和重大差距。本文从社会、组织和个人层面确定了个人风险、风险与不同技术的相互作用及其前因。尽管如此,本文还是展示了文献是如何将风险研究集中在数量有限的类别和/或概念上的。此外,在理论和概念框架方面也缺乏共识。最后,本文通过以人为本的心理风险视角,阐述了对数字创新的初步理解。在组织投资采用、生成或重组新的数字技术时,本文建议管理者确保从个人层面防范风险。因此,研究结果可作为一个共同的起点,用于扩展管理实践和干预措施的范围,实现以人为本的创新。原创性/价值本文遵循工业 5.0 的范式,提出了一种全面的风险观,将工人的核心作用视为数字创新成功的关键。这种以人为本的视角有助于管理领域了解风险管理中的重要因素,从而更有效地对风险缓解方法进行有针对性的干预。最后,它有助于重新诠释数字创新管理,并提出未来的风险研究途径。
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引用次数: 0
Human-centricity in Industry 5.0 – revealing of hidden research topics by unsupervised topic modeling using Latent Dirichlet Allocation 工业 5.0 中的以人为本--通过使用潜在德里希勒分配(Latent Dirichlet Allocation)的无监督主题建模揭示隐藏的研究课题
IF 5.1 3区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-03-08 DOI: 10.1108/ejim-09-2023-0753
Peter Madzik, Lukas Falat, Luay Jum’a, Mária Vrábliková, Dominik Zimon

Purpose

The set of 2,509 documents related to the human-centric aspect of manufacturing were retrieved from Scopus database and systmatically analyzed. Using an unsupervised machine learning approach based on Latent Dirichlet Allocation we were able to identify latent topics related to human-centric aspect of Industry 5.0.

Design/methodology/approach

This study aims to create a scientific map of the human-centric aspect of manufacturing and thus provide a systematic framework for further research development of Industry 5.0.

Findings

In this study a 140 unique research topics were identified, 19 of which had sufficient research impact and research interest so that we could mark them as the most significant. In addition to the most significant topics, this study contains a detailed analysis of their development and points out their connections.

Originality/value

Industry 5.0 has three pillars – human-centric, sustainable, and resilient. The sustainable and resilient aspect of manufacturing has been the subject of many studies in the past. The human-centric aspect of such a systematic description and deep analysis of latent topics is currently just passing through.

目的从 Scopus 数据库中检索并系统分析了与制造业以人为本相关的 2,509 篇文档。本研究旨在绘制制造业以人为本方面的科学地图,从而为工业 5.0 的进一步研究发展提供系统框架。研究结果本研究确定了 140 个独特的研究课题,其中 19 个具有足够的研究影响力和研究兴趣,因此我们可以将其标记为最重要的课题。除了最重要的课题外,本研究还对这些课题的发展进行了详细分析,并指出了它们之间的联系。原创性/价值工业 5.0 有三大支柱--以人为本、可持续发展和弹性。制造业的可持续发展和弹性是过去许多研究的主题。以人为本方面的系统阐述和对潜在主题的深入分析目前还只是刚刚开始。
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引用次数: 0
Business model innovation and Industry 5.0: a possible integration in GLAM institutions 商业模式创新和工业 5.0:GLAM 机构的可能整合
IF 5.1 3区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-03-08 DOI: 10.1108/ejim-09-2023-0825
Antonio Botti, Giovanni Baldi

Purpose

This research delves into the realm of Business Model Innovation (BMI), integrating it with the human-centric, sustainable, and resilient principles of Industry 5.0, proposing a new theoretical framework.

Design/methodology/approach

An abductive approach has been chosen to expand existing knowledge developing new ideas based on emerging phenomena. Data were gathered via semi-structured interviews with directors, managers and curators of public institutions in Italy, Switzerland, Germany and Spain encompassing Galleries, Libraries, Archives, and Museums (GLAM). These data were subsequently subjected to thematic analysis.

Findings

The findings indicate that the main enablers for Business Model Innovation (BMI) in combination with Industry 5.0 encompassed stakeholder, customer and organizational engagement, collaborative environment, knowledge and innovation management, and sustainability. These drivers were effectively leveraged through three pivotal facilitators-inhibitors: technology, resources, and leadership.

Research limitations/implications

The principal constraints are rooted in the narrow contextual focus and the limited participants number. However, upcoming research efforts may broaden the horizons of this multifaceted and extensive investigation.

Originality/value

This study is groundbreaking as it fills a significant gap in the existing literature by integrating Business Model Innovation (BMI) with the Industry 5.0 paradigm, a novel approach that has not been explored previously. Additionally, the inclusion of GLAM institutions in this research adds a unique dimension, as they have been largely overlooked in both research domains.

目的本研究深入探讨了商业模式创新(BMI)领域,将其与工业 5.0 以人为本、可持续发展和弹性原则相结合,提出了一个新的理论框架。通过对意大利、瑞士、德国和西班牙公共机构(包括画廊、图书馆、档案馆和博物馆(GLAM))的主管、经理和策展人进行半结构化访谈收集数据。研究结果研究结果表明,结合工业 5.0 进行商业模式创新(BMI)的主要推动因素包括利益相关者、客户和组织参与、协作环境、知识和创新管理以及可持续性。这些驱动因素通过技术、资源和领导力这三个关键的促进因素-抑制因素得到了有效利用。原创性/价值这项研究具有开创性,因为它将商业模式创新(BMI)与工业 5.0 范式相结合,填补了现有文献中的重大空白。此外,将 GLAM 机构纳入本研究还增加了一个独特的维度,因为这两个研究领域在很大程度上都忽略了 GLAM 机构。
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引用次数: 0
Exploring the mechanism of digital technology affordance on manufacturing enterprises’ digital competitive advantage 探索数字技术可承受性对制造企业数字竞争优势的影响机制
IF 5.1 3区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-03-06 DOI: 10.1108/ejim-01-2023-0103
Jianxin Zhu, Yu Jin
PurposeDigital technology is crucial to improving a firm’s core competitiveness. However, the existing research on the relationship therein shows heterogeneity. Using digital technology can enhance competitive advantage, which is crucial for enterprises and scholars. Thus, based on the digital technology affordance theory, this study explores the relationship between digital technology affordance and digital competitive advantage.Design/methodology/approachSurvey data were collected from 509 large and medium-sized manufacturing enterprises in China, and multiple regression and structural equation modelling were used to test the hypotheses. Specifically, we discuss the mediating role of digital business capability and the moderating role of organisational legitimacy.FindingsEditability, association and visibility positively affect digital competitive advantage, and their coordination is strong. Further, they can help enterprises gain a competitive advantage through the mediating role of digital business capability (digital strategy, digital integration and regulation). However, the influence effect and action path differ per in different dimensions. Organisational legitimacy positively moderates the mediating effect of digital integration and regulation, and there is a moderated mediating effect. However, the moderating effect on the mediating effect of digital strategy is not significant.Originality/valueExisting studies neglect the relationship between the coordination of digital technology functions and digital competitive advantage. This study provides a new theoretical explanation for an in-depth understanding of these issues. These findings promote the development of innovation theory and provide valuable insights for guiding the application of digital technology in enterprises.
目的 数字技术对于提高企业的核心竞争力至关重要。然而,现有的相关研究却呈现出异质性。利用数字技术可以提升竞争优势,这对企业和学者来说至关重要。因此,本研究基于数字技术可承受性理论,探讨了数字技术可承受性与数字竞争优势之间的关系。设计/方法/途径本研究收集了中国 509 家大中型制造企业的调查数据,并采用多元回归和结构方程模型对假设进行了检验。具体而言,我们讨论了数字化业务能力的中介作用和组织合法性的调节作用。研究结果可编辑性、关联性和可见性对数字化竞争优势有积极影响,并且它们之间的协调性很强。此外,它们还能通过数字业务能力(数字战略、数字整合和监管)的中介作用帮助企业获得竞争优势。然而,不同维度的影响效果和行动路径各有不同。组织合法性对数字化整合和监管的中介效应起着积极的调节作用,存在着调节中介效应。原创性/价值现有研究忽视了数字技术功能协调与数字竞争优势之间的关系。本研究为深入理解这些问题提供了新的理论解释。这些发现促进了创新理论的发展,为指导企业应用数字技术提供了有价值的启示。
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引用次数: 0
Can digital construction policy promote enterprise green innovation? A quasinatural experiment based on broadband China 数字建设政策能否促进企业绿色创新?基于宽带中国的准自然实验
IF 5.1 3区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-03-01 DOI: 10.1108/ejim-06-2023-0473
Xing Li, Guiyang Zhang, Yong Qi
PurposeThe purpose of this study is to explore how digital construction policy (DCP) drives enterprise green innovation (EGI) from an information processing theory (IPT) perspective, including the mediating mechanisms of market information accessibility and operational risk, the moderating role of intellectual property protection (IPP) and product market competition (PMC) and the heterogeneous effects of ownership, Internet development and managerial ability.Design/methodology/approachBased on the matched panel data of A-share listed enterprises from 2011 to 2019 and the Broadband China policy as a quasinatural experiment, this study investigates the impact of DCP on EGI by constructing a multi-time point difference-indifferences (DID) model.FindingsDigital construction policies can significantly promote EGI. DCP works in two fundamental ways, namely by increasing market information accessibility and reducing operational risk. IPP and PMC significantly increased the contribution of digital construction policies to EGI. Heterogeneity analysis found that digital technology has a stronger promotion effect for SOEs, high-managerial-ability enterprises and enterprises in regions with low Internet development levels.Practical implicationsThe study provides new insights about the antecedents of EGI from a DCP perspective. It also enlightens emerging economies to actualize green innovation under the digital wave.Originality/valueFrom the perspective of IPT, this study explains the mechanism of DCP-driven EGI. It enhances understanding of the relationship between DCP and EGI.
目的本研究旨在从信息处理理论(IPT)的视角探讨数字化建设政策(DCP)如何驱动企业绿色创新(EGI),包括市场信息可获取性和运营风险的中介机制,知识产权保护(IPP)和产品市场竞争(PMC)的调节作用,以及所有制、互联网发展和管理能力的异质性效应。设计/方法/途径本研究基于2011-2019年A股上市企业的匹配面板数据,以宽带中国政策为准自然实验,通过构建多时点差分(DID)模型,研究DCP对EGI的影响。DCP 从两个基本方面发挥作用,即提高市场信息的可获取性和降低运营风险。IPP 和 PMC 大大提高了数字建设政策对 EGI 的贡献。异质性分析发现,数字技术对国有企业、高管理能力企业和互联网发展水平较低地区的企业具有更强的促进作用。原创性/价值本研究从 IPT 的角度解释了 DCP 驱动 EGI 的机制,加深了对 DCP 与 EGI 关系的理解。它加深了人们对 DCP 与 EGI 之间关系的理解。
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引用次数: 0
How relevant is the individual’s levels of innovativeness in the investment decisions in equity crowdfunding campaigns? 个人的创新水平与股权众筹活动中的投资决策有多大关系?
IF 5.1 3区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-02-28 DOI: 10.1108/ejim-03-2022-0124
Antonio Salvi, Vittorio Boscia, Niccolò Nirino, Gazi Mahabubul Alam, Felice Petruzzella

Purpose

This study investigates the relationship between the individual’s levels of innovativeness (ILI) and the individual’s intention to finance (IIF) an equity crowdfunding campaign to understand whether and to what extent individuals' personalities (IP) can foster crowdfunding success.

Design/methodology/approach

OLS models are applied based on survey data collected from 385 US and UK citizen respondents. Further, the baseline relationship between ILI and IIF is broken down on the basis of the interactions with two behavioral characteristics: proactive personality (PP) and openness to experience (OE).

Findings

Results show a positive relationship between individual’s levels of innovativeness and the individual’s intention to finance an equity crowdfunding campaign. Furthermore, this relationship continues to be positive when moderators are introduced in the models, demonstrating that PP and OE are personal traits that strengthen the main relationship.

Originality/value

Our findings contribute to enriching the stream of literature according to which equity crowdfunding is a helpful tool not only able to bridge the financial gap of companies during the first phase of their life cycle. The findings also contribute to the development of the innovation process, creating also a social identity within the crowdfunding community.

目的 本研究调查了个人创新水平(ILI)与个人股权众筹融资意向(IIF)之间的关系,以了解个人性格(IP)是否以及在多大程度上能够促进众筹的成功。此外,在与两个行为特征(积极主动型人格(PP)和经验开放型人格(OE))交互作用的基础上,对 ILI 和 IIF 之间的基线关系进行了细分。结果结果表明,个人的创新水平与个人的股权众筹融资意向之间存在正相关关系。此外,当模型中引入调节因子时,这种关系仍然是正向的,这表明PP和OE是加强主要关系的个人特质。原创性/价值我们的研究结果有助于丰富文献流,根据这些文献,股权众筹是一种有用的工具,不仅能够弥补公司在其生命周期第一阶段的资金缺口。研究结果还有助于创新进程的发展,并在众筹社区内形成一种社会认同。
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引用次数: 0
The urban transport companies in Spain: analysis of efficiency with data envelopment analysis 西班牙城市交通公司:数据包络分析法的效率分析
IF 5.1 3区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-02-26 DOI: 10.1108/ejim-09-2023-0803
Sandra Flores-Ureba, Clara Simon de Blas, Joaquín Ignacio Sánchez Toledano, Miguel Ángel Sánchez de Lara

Purpose

This paper aims to define the efficiency achieved by urban transport companies in Spain concerning the resources they use, considering the type of management used for implementation, public-private, and size.

Design/methodology/approach

This study consisted of an analysis of the efficiency of 229 public-private urban transport operators during the period 2012–2021 using Data Envelopment Analysis, the Malmquist Index and inference estimators to determine productivity, efficiency change into Pure Technical Efficiency Change (PTECH), and scale efficiency change.

Findings

Based on the efficiency analysis, the authors concluded that of the 229 companies studied, more than 35 were inefficient in all analysed periods. Considering the sample used, direct management is considered significantly more efficient. It cannot be concluded that the size of these companies influences their efficiency, as the data show unequal development behaviours in the studied years.

Originality/value

This study provides arguments on whether there is a significant difference between the two types of management in the urban transport sector. It also includes firm size as a study variable, which has not been previously considered in other studies related to urban transport efficiency. Efficiency should be a crucial factor in determining funding allocation in this sector, as it encourages operators to optimize and improve their services.

目的 本文旨在确定西班牙城市交通公司在使用资源方面的效率,同时考虑到实施管理的类型、公私合作和规模。设计/方法/途径本研究包括对 229 家公私合营城市交通运营商在 2012-2021 年期间的效率进行分析,采用数据包络分析法、马尔姆奎斯特指数和推理估计法来确定生产率、纯技术效率变化(PTECH)的效率变化和规模效率变化。考虑到所使用的样本,直接管理被认为明显更有效率。由于数据显示在所研究的年份中发展行为不平等,因此不能得出这些公司的规模影响其效率的结论。本研究还将公司规模作为一个研究变量,这在以前与城市交通效率有关的其他研究中从未考虑过。效率应是决定该行业资金分配的关键因素,因为它能鼓励运营商优化和改善服务。
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引用次数: 0
Business model innovation of 3D-printing garment enterprises in digital transformation: business model innovation canvas approach 数字化转型中3D打印服装企业的商业模式创新:商业模式创新画布法
IF 5.1 3区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-02-20 DOI: 10.1108/ejim-03-2023-0223
Yuran Jin, Xiaolin Zhu, Xiaoxu Zhang, Hui Wang, Xiaoqin Liu

Purpose

3D printing has been warmly welcomed by clothing enterprises for its customization capacity in recent years. However, such clothing enterprises have to face the digital transformation challenges brought by 3D printing. Since the business model is a competitive weapon for modern enterprises, there is a research gap between business model innovation and digital transformation challenges for 3D-printing garment enterprises. The aim of the paper is to innovate a new business model for 3D-printing garment enterprises in digital transformation.

Design/methodology/approach

A business model innovation canvas (BMIC), a new method for business model innovation, is used to innovate a new 3D-printing clothing enterprises business model in the context of digital transformation. The business model canvas (BMC) method is adopted to illustrate the new business model. The business model ecosystem is used to design the operating architecture and mechanism of the new business model.

Findings

First, 3D-printing clothing enterprises are facing digital transformation, and they urgently need to innovate new business models. Second, mass customization and distributed manufacturing are important ways of solving the business model problems faced by 3D-printing clothing enterprises in the process of digital transformation. Third, BMIC has proven to be an effective tool for business model innovation.

Research limitations/implications

The new mass deep customization-distributed manufacturing (MDC-DM) business model is universal. As such, it can provide an important theoretical reference for other scholars to study similar problems. The digital transformation background is taken into account in the process of business model innovation. Therefore, this is the first hybrid research that has been focused on 3D printing, garment enterprises, digital transformation and business model innovation. On the other hand, business model innovation is a type of exploratory research, which means that the MDC-DM business model’s application effect cannot be immediately observed and requires further verification in the future.

Practical implications

The new business model MDC-DM is not only applicable to 3D-printing garment enterprises but also to some other enterprises that are either using or will use 3D printing to enhance their core competitiveness.

Originality/value

A new business model, MDC-DM, is created through BMIC, which allows 3D-printing garment enterprises to meet the challenges of digital transformation. In addition, the original canvas of the MDC-DM business model is designed using BMC. Moreover, the ecosystem of the MDC-DM business model is constructed, and its operation mechanisms are comprehensively designed.

目的近年来,3D 打印因其定制能力受到服装企业的热烈欢迎。然而,这些服装企业不得不面对3D打印带来的数字化转型挑战。商业模式是现代企业的竞争利器,3D 打印服装企业的商业模式创新与数字化转型挑战之间存在研究空白。本文旨在为3D打印服装企业在数字化转型中创新一种新的商业模式。设计/方法/途径采用商业模式创新画布(BMIC)这一商业模式创新的新方法,在数字化转型背景下创新一种新的3D打印服装企业商业模式。商业模式创新画布(BMIC)是商业模式创新的一种新方法,用于创新数字化转型背景下的新型 3D 打印服装企业商业模式。研究结论首先,3D 打印服装企业正面临数字化转型,迫切需要创新商业模式。第二,大规模定制和分布式制造是解决 3D 打印服装企业在数字化转型过程中面临的商业模式问题的重要途径。第三,事实证明,BMIC 是商业模式创新的有效工具。研究局限/意义大规模深度定制-分布式制造(MDC-DM)新商业模式具有普适性。因此,它可以为其他学者研究类似问题提供重要的理论参考。商业模式创新过程中要考虑数字化转型背景。因此,这是首次以 3D 打印、服装企业、数字化转型和商业模式创新为研究对象的混合研究。另一方面,商业模式创新是一种探索性研究,这意味着 MDC-DM 商业模式的应用效果无法立即观察到,需要在未来进一步验证。原创性/价值通过 BMIC 创建了新的商业模式 MDC-DM,使 3D 打印服装企业能够应对数字化转型的挑战。此外,还利用 BMC 设计了 MDC-DM 商业模式的原始画布。此外,还构建了 MDC-DM 商业模式的生态系统,并全面设计了其运行机制。
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引用次数: 0
Can hybrid strategy improve SME performance? The role of innovation and adaptive capacity 混合战略能否提高中小企业的绩效?创新和适应能力的作用
IF 5.1 3区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-02-14 DOI: 10.1108/ejim-07-2023-0566
Santiago Gutiérrez-Broncano, Jorge Linuesa-Langreo, Mercedes Rubio-Andrés, Miguel Ángel Sastre-Castillo

Purpose

This article focusses on the hybrid strategy, a simultaneous combination of cost leadership and differentiation strategy. The study aims to examine the impact of hybrid strategy on firm performance through its anticipated positive effects on process and product innovation. In addition, we study the moderating role of adaptive capacity in the direct relationships of hybrid strategy with process and product innovation.

Design/methodology/approach

Structural equation modelling was used to analyse 1,842 Spanish firms with fewer than 250 employees. We randomly selected small and medium-sized enterprises (SMEs) operating in Spain from the Spanish Central Business Directory (2021) database. The overall sample design was based on stratified sampling.

Findings

We found that hybrid strategy is positively related to firm performance and to process and product innovation. Additionally, in firms implementing hybrid strategies, process innovation fostered firm performance. Finally, adaptive capacity strengthened the relationships of hybrid strategy with process and product innovation. This sheds light on how and when hybrid strategy is most effective in fostering SME performance.

Practical implications

We highlight that SMEs need to establish strategies that use diverse resources and capabilities and not just generate competitive advantage using one strategy (cost leadership or differentiation strategy). This requires an agile and flexible systems and structures.

Originality/value

Our research provides novel results by proposing the adoption of hybrid strategies instead of pure strategies (cost leadership and differentiation strategy) as a way for SMEs to survive during crises. Unlike “stuck in the middle” strategies, our study demonstrates the importance of hybrid strategies in a comprehensive model that links them to innovation and firm performance, with adaptive capacity being a determining factor.

本文重点研究混合战略,即成本领先战略和差异化战略的同时结合。研究旨在通过混合战略对流程创新和产品创新的预期积极影响,考察混合战略对企业绩效的影响。此外,我们还研究了适应能力在混合战略与流程创新和产品创新的直接关系中的调节作用。设计/方法/途径采用结构方程模型分析了 1842 家雇员少于 250 人的西班牙企业。我们从西班牙中央企业名录(2021)数据库中随机抽取了在西班牙经营的中小型企业(SMEs)。研究结果我们发现,混合战略与企业绩效以及流程和产品创新呈正相关。此外,在实施混合战略的企业中,流程创新促进了企业绩效。最后,适应能力加强了混合战略与流程和产品创新之间的关系。我们强调,中小型企业需要制定使用多种资源和能力的战略,而不仅仅是使用一种战略(成本领先战略或差异化战略)来创造竞争优势。原创性/价值我们的研究通过提出采用混合战略而非纯战略(成本领先战略和差异化战略),为中小企业在危机中的生存提供了新颖的结果。与 "夹在中间 "的战略不同,我们的研究证明了混合战略在一个综合模型中的重要性,该模型将混合战略与创新和企业绩效联系在一起,而适应能力是一个决定性因素。
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引用次数: 0
期刊
European Journal of Innovation Management
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