Pub Date : 2020-06-03DOI: 10.15294/jeec.v9i1.37603
H. Septiawan, Rusdarti Rusdarti, Titik Haryati
This research aims to determine the internal and external conditions of Wawasan Newspaper based on SWOT analysis in maintaining market share in Semarang. This uses descriptive research type with quantitative approach through three stages of strategy formulation, namely: the input stage, the matching stage, and the decision-making stage. In the first stage, IFE (Internal Factor Evaluation) and EFE (External Factor Evaluation) matrices are used. In the second stage, the IE Matrix (internal-External) and the SWOT Matrix (Strengths, Weaknesses, Opportunities, and Threats) are used. In stage three, QSPM (Quantitative Strategic Planning Matrix) is used. The results of this study are: In the first stage, the results of the IFE (Internal Factor Evaluation) matrix obtained a weighted score of 2.356, while the results of the EFE (External Factor Evaluation) matrix resulted in a weighted score of 2.18. In the matching stage, IE (Internal-External) Matrix of the company is in a stable position. Marketing strategies that are feasible to use are market penetration and product development. In the decision-making stage, an alternative strategy that can be implemented in Wawasan Newspaper namely market penetration with a TAS of 4.406 is obtained.
{"title":"Marketing Strategies of Wawasan Newspaper in Maintaining Market Share in Semarang","authors":"H. Septiawan, Rusdarti Rusdarti, Titik Haryati","doi":"10.15294/jeec.v9i1.37603","DOIUrl":"https://doi.org/10.15294/jeec.v9i1.37603","url":null,"abstract":"This research aims to determine the internal and external conditions of Wawasan Newspaper based on SWOT analysis in maintaining market share in Semarang. This uses descriptive research type with quantitative approach through three stages of strategy formulation, namely: the input stage, the matching stage, and the decision-making stage. In the first stage, IFE (Internal Factor Evaluation) and EFE (External Factor Evaluation) matrices are used. In the second stage, the IE Matrix (internal-External) and the SWOT Matrix (Strengths, Weaknesses, Opportunities, and Threats) are used. In stage three, QSPM (Quantitative Strategic Planning Matrix) is used. The results of this study are: In the first stage, the results of the IFE (Internal Factor Evaluation) matrix obtained a weighted score of 2.356, while the results of the EFE (External Factor Evaluation) matrix resulted in a weighted score of 2.18. In the matching stage, IE (Internal-External) Matrix of the company is in a stable position. Marketing strategies that are feasible to use are market penetration and product development. In the decision-making stage, an alternative strategy that can be implemented in Wawasan Newspaper namely market penetration with a TAS of 4.406 is obtained.","PeriodicalId":51564,"journal":{"name":"Journal of Economic Education","volume":"68 1","pages":"55-63"},"PeriodicalIF":0.9,"publicationDate":"2020-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83041926","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-06-03DOI: 10.15294/jeec.v9i1.38358
Amyir Aljileedi Mustafa Rayhan, Rusdarti Rusdarti, H. Yanto
Unemployment can occur due to imbalances in the labor market. This shows that the number of labor forces offered exceeds the number of labor forces requested. The purpose of the study is to analyze factors influencing the unemployment rate: a comparison among five ASEAN countries. This study used quantitative research. The data collection method in this study is documentation with secondary data since the year 2000-2018. The hypothesis test in this study is done by using Regression analysis and ANOVA with single Classification followed by Post Hoc Analysis. Analysis results analyze factors influencing the unemployment rate: a comparison among ASEAN-5 countries is showed (F=4.599; p<0.002). There is a significant impact of wage, inflation, economic growth and education on unemployment in ASEAN countries. The result found that among the several factors that cause unemployment in a countries the most significant is inflation value is 0.003 < 0.05. While other factors such as wage, economic growth, and education affect but are not significant. Future research should add other variables affecting the unemployment rate.
{"title":"Factors Influencing Unemployment Rate: A Comparison Among Five Asean Countries","authors":"Amyir Aljileedi Mustafa Rayhan, Rusdarti Rusdarti, H. Yanto","doi":"10.15294/jeec.v9i1.38358","DOIUrl":"https://doi.org/10.15294/jeec.v9i1.38358","url":null,"abstract":"Unemployment can occur due to imbalances in the labor market. This shows that the number of labor forces offered exceeds the number of labor forces requested. The purpose of the study is to analyze factors influencing the unemployment rate: a comparison among five ASEAN countries. This study used quantitative research. The data collection method in this study is documentation with secondary data since the year 2000-2018. The hypothesis test in this study is done by using Regression analysis and ANOVA with single Classification followed by Post Hoc Analysis. Analysis results analyze factors influencing the unemployment rate: a comparison among ASEAN-5 countries is showed (F=4.599; p<0.002). There is a significant impact of wage, inflation, economic growth and education on unemployment in ASEAN countries. The result found that among the several factors that cause unemployment in a countries the most significant is inflation value is 0.003 < 0.05. While other factors such as wage, economic growth, and education affect but are not significant. Future research should add other variables affecting the unemployment rate.","PeriodicalId":51564,"journal":{"name":"Journal of Economic Education","volume":"55 1","pages":"37-45"},"PeriodicalIF":0.9,"publicationDate":"2020-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85374201","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-06-03DOI: 10.15294/jeec.v8i2.33086
Agung Baskoro Hidayatullah, P. Thomas, Febri Widiyanto
Graduates of the marketing expertise competency at the SMK Pharmasi Semarang Foundation are not in accordance with the competencies required by the Business World and the Industrial World (DUDI) as a medical representative. The purpose of this study was to analyze the strategy for increasing medical representative competency in terms of learning, collaboration with DUDI, and human resource development (teachers). This research uses descriptive qualitative research with data collection techniques of observation, interviews, documentation, and triangulation then the data is reduced. The strategy to increase medical representative competence is carried out through practical learning by conducting simulation learning in the learning process inside and outside of school. Learning conducted in schools focuses on practical simulations to sharpen student competencies in communicating with doctors and understand products to be promoted through industry-based learning. Non-school learning is carried out through a collaboration program between school agencies and DUDI in the form of fieldwork practices by adjusting the implementation time of the apprenticeship with the allocation of concept time for pharmaceutical sales. Achievement of medical representative competencies for marketing students is supported by teacher competency. Teacher competence in the field of medical representative is obtained through the on the job training program.
{"title":"Strategy for Increasing Competence of Medical Representatives","authors":"Agung Baskoro Hidayatullah, P. Thomas, Febri Widiyanto","doi":"10.15294/jeec.v8i2.33086","DOIUrl":"https://doi.org/10.15294/jeec.v8i2.33086","url":null,"abstract":"Graduates of the marketing expertise competency at the SMK Pharmasi Semarang Foundation are not in accordance with the competencies required by the Business World and the Industrial World (DUDI) as a medical representative. The purpose of this study was to analyze the strategy for increasing medical representative competency in terms of learning, collaboration with DUDI, and human resource development (teachers). This research uses descriptive qualitative research with data collection techniques of observation, interviews, documentation, and triangulation then the data is reduced. The strategy to increase medical representative competence is carried out through practical learning by conducting simulation learning in the learning process inside and outside of school. Learning conducted in schools focuses on practical simulations to sharpen student competencies in communicating with doctors and understand products to be promoted through industry-based learning. Non-school learning is carried out through a collaboration program between school agencies and DUDI in the form of fieldwork practices by adjusting the implementation time of the apprenticeship with the allocation of concept time for pharmaceutical sales. Achievement of medical representative competencies for marketing students is supported by teacher competency. Teacher competence in the field of medical representative is obtained through the on the job training program.","PeriodicalId":51564,"journal":{"name":"Journal of Economic Education","volume":"41 1","pages":""},"PeriodicalIF":0.9,"publicationDate":"2020-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87057261","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-06-01DOI: 10.15294/jeec.v9i1.36148
A. Khoirina, Rusdarti Rusdarti, Fahrur Rozi
This study aims to analyze the effect of the quality of service, educational fees, facilities and infrastructures towards the students’ academic satisfaction and to analyze its influence which can be moderated by the image towards the students’ academic satisfaction at the Economics and Business Faculty of STIKUBANK university. The method of the research is a quantitative approach. The population of the study are 2467 students of the Faculty of Economics and Business, University of STIKUBANK Semarang, with a total sample are 96 respondents. The data collection used is a questionnaire. The methods of data analysis are descriptive analysis and hypothesis testing with moderation regression analysis (absolute value test). The results shows that there is influence on the quality of service, educational fees, facilities and infrastructures towards the students’ academic satisfaction, while the effect is positive and significant. Image variable does not moderate the effect of quality of service on the students’ academic satisfaction.
{"title":"Determinant of Students’ Academic Satisfaction","authors":"A. Khoirina, Rusdarti Rusdarti, Fahrur Rozi","doi":"10.15294/jeec.v9i1.36148","DOIUrl":"https://doi.org/10.15294/jeec.v9i1.36148","url":null,"abstract":"This study aims to analyze the effect of the quality of service, educational fees, facilities and infrastructures towards the students’ academic satisfaction and to analyze its influence which can be moderated by the image towards the students’ academic satisfaction at the Economics and Business Faculty of STIKUBANK university. The method of the research is a quantitative approach. The population of the study are 2467 students of the Faculty of Economics and Business, University of STIKUBANK Semarang, with a total sample are 96 respondents. The data collection used is a questionnaire. The methods of data analysis are descriptive analysis and hypothesis testing with moderation regression analysis (absolute value test). The results shows that there is influence on the quality of service, educational fees, facilities and infrastructures towards the students’ academic satisfaction, while the effect is positive and significant. Image variable does not moderate the effect of quality of service on the students’ academic satisfaction.","PeriodicalId":51564,"journal":{"name":"Journal of Economic Education","volume":"97 1","pages":"46-54"},"PeriodicalIF":0.9,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77921732","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-06-01DOI: 10.15294/jeec.v8i2.35187
S. Farida, P. Thomas, Dorodjatun Prihandono
One way to reduce the number of unemployment and improve the Indonesian economy is by increasing entrepreneurship interest of the younger generation. This study aims to analyze and identify entrepreneurship interests of XI Grade Marketing students in Public Vocational Schools in Semarang. This study uses a quantitative approach. The variables in this study are entrepreneurship interest (Y), entrepreneurship attitude (X1), subjective norms (X2), self-efficacy (X3) and Entrepreneurship Learning (M). The population of the study was 215 students and the sample was 140 students. The sampling technique uses proportional random sampling. The results of this study indicate that there is a direct effect of entrepreneurship attitude on entrepreneurship interest, subjective norms on entrepreneurship interest and self-efficacy on entrepreneurship interest. Entrepreneurship learning moderates the influence of entrepreneurship attitude on entrepreneurship interest indirectly. While entrepreneurship learning does not moderate the influence of subjective norms and self-efficacy on entrepreneurship interest.
{"title":"The Entrepreneurship Interest of XI Grade Marketing Students in Vocational Highschools in Semarang","authors":"S. Farida, P. Thomas, Dorodjatun Prihandono","doi":"10.15294/jeec.v8i2.35187","DOIUrl":"https://doi.org/10.15294/jeec.v8i2.35187","url":null,"abstract":"One way to reduce the number of unemployment and improve the Indonesian economy is by increasing entrepreneurship interest of the younger generation. This study aims to analyze and identify entrepreneurship interests of XI Grade Marketing students in Public Vocational Schools in Semarang. This study uses a quantitative approach. The variables in this study are entrepreneurship interest (Y), entrepreneurship attitude (X1), subjective norms (X2), self-efficacy (X3) and Entrepreneurship Learning (M). The population of the study was 215 students and the sample was 140 students. The sampling technique uses proportional random sampling. The results of this study indicate that there is a direct effect of entrepreneurship attitude on entrepreneurship interest, subjective norms on entrepreneurship interest and self-efficacy on entrepreneurship interest. Entrepreneurship learning moderates the influence of entrepreneurship attitude on entrepreneurship interest indirectly. While entrepreneurship learning does not moderate the influence of subjective norms and self-efficacy on entrepreneurship interest.","PeriodicalId":51564,"journal":{"name":"Journal of Economic Education","volume":"17 1","pages":"19-27"},"PeriodicalIF":0.9,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72454376","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-06-01DOI: 10.15294/jeec.v9i1.36789
Bayu Setyaji, H. Yanto, Dorojatun Prihandono
Entrepreneurial interest does not grow by itself but can influence by several factors. The purpose of this study is to examine the relationship between determinants in entrepreneurial interests, namely personality, adversity intelligence, creativity and student involvement. This research uses a quantitative approach and path analysis. From the sample of 168 students, it found that the personality, adversity intelligence and creativity of each affected the involvement of students. Then the personality, involvement of students and creativity each affect the entrepreneurial interest. All variables in this study are in the high criteria in descriptive analysis. The results of the research may be to consider in conducting policies by related parties.
{"title":"The Role of Personality, Adversity Intelligence and Creativity in Increasing Entrepreneurial Interest Through Student Involvement in Entrepreneurship Lectures","authors":"Bayu Setyaji, H. Yanto, Dorojatun Prihandono","doi":"10.15294/jeec.v9i1.36789","DOIUrl":"https://doi.org/10.15294/jeec.v9i1.36789","url":null,"abstract":"Entrepreneurial interest does not grow by itself but can influence by several factors. The purpose of this study is to examine the relationship between determinants in entrepreneurial interests, namely personality, adversity intelligence, creativity and student involvement. This research uses a quantitative approach and path analysis. From the sample of 168 students, it found that the personality, adversity intelligence and creativity of each affected the involvement of students. Then the personality, involvement of students and creativity each affect the entrepreneurial interest. All variables in this study are in the high criteria in descriptive analysis. The results of the research may be to consider in conducting policies by related parties.","PeriodicalId":51564,"journal":{"name":"Journal of Economic Education","volume":"23 1","pages":""},"PeriodicalIF":0.9,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83237719","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-06-01DOI: 10.15294/jeec.v9i1.37046
Ika Maratus Sholekhah, J. Widodo, W. Wahyono
The purpose of this study is to analyze the effect of social capital, leraning organization to marketing performance either directly or indirectly through marketing strategy. The method used in this study is quantitative method and analyzed by path analysis by using SPSS. The object of this study is the softboned milkfish entepreneurs in Semarang city and the sample is 64 respondents. The result of research shows that social capital has a significant effect on marketing perfromance of -28.3%; social capital has no effect on marketing stratgey; social capital has no effect on marketing performance through marketing strategy; learning organization has a significant effect on marketing performance of 61.6%; learning organization has a significant effect on marketing strategy of 50%; learning has a significant effect on marketing performance through marketing strategy of 89.9%; and marketing strategy has a significant effect on marketing performance of 56.7%
{"title":"The Effect of Social Capital and Learning Organization on Marketing Performance Through the Marketing Strategy","authors":"Ika Maratus Sholekhah, J. Widodo, W. Wahyono","doi":"10.15294/jeec.v9i1.37046","DOIUrl":"https://doi.org/10.15294/jeec.v9i1.37046","url":null,"abstract":"The purpose of this study is to analyze the effect of social capital, leraning organization to marketing performance either directly or indirectly through marketing strategy. The method used in this study is quantitative method and analyzed by path analysis by using SPSS. The object of this study is the softboned milkfish entepreneurs in Semarang city and the sample is 64 respondents. The result of research shows that social capital has a significant effect on marketing perfromance of -28.3%; social capital has no effect on marketing stratgey; social capital has no effect on marketing performance through marketing strategy; learning organization has a significant effect on marketing performance of 61.6%; learning organization has a significant effect on marketing strategy of 50%; learning has a significant effect on marketing performance through marketing strategy of 89.9%; and marketing strategy has a significant effect on marketing performance of 56.7%","PeriodicalId":51564,"journal":{"name":"Journal of Economic Education","volume":"38 1","pages":"1-8"},"PeriodicalIF":0.9,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87167527","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study was to find out how the Harapan Jaya Cooperative development in terms of cooperative financial capital and business. In financial capital, there are assets, incomes, and Net Income. While the business is from the business run by the cooperative. This study uses a qualitative descriptive method. In this study, the researcher acts as a data collector and as an active instrument to collect data. This research uses two data sources; they are primary and secondary data. Data collection was conducted by researchers using in-depth interviews, documentation and observation. Data analyzed using qualitative analysis, the validity of the data using the triangulation method. The Harapan Jaya Cooperative Capital development in this study was reviewed from the Solvency, Liquidity and Profitability Ratio. Overall shows good and excellent criteria. The development of the cooperative business is indicated by the addition of income from savings and loan units, management of plasma tubers, dump truck rental, beko heavy equipment rental, motor grader heavy equipment. In addition, business development is also seen from the addition of dump trucks and heavy equipment owned by cooperatives.
{"title":"The Harapan Jaya Cooperative Development Reviewed from the Cooperative Financial Capital and Business","authors":"Munawar Thoharudin, Fatkhan Amirul Huda, Tedi Suryadi","doi":"10.15294/jeec.v9i1.36027","DOIUrl":"https://doi.org/10.15294/jeec.v9i1.36027","url":null,"abstract":"The purpose of this study was to find out how the Harapan Jaya Cooperative development in terms of cooperative financial capital and business. In financial capital, there are assets, incomes, and Net Income. While the business is from the business run by the cooperative. This study uses a qualitative descriptive method. In this study, the researcher acts as a data collector and as an active instrument to collect data. This research uses two data sources; they are primary and secondary data. Data collection was conducted by researchers using in-depth interviews, documentation and observation. Data analyzed using qualitative analysis, the validity of the data using the triangulation method. The Harapan Jaya Cooperative Capital development in this study was reviewed from the Solvency, Liquidity and Profitability Ratio. Overall shows good and excellent criteria. The development of the cooperative business is indicated by the addition of income from savings and loan units, management of plasma tubers, dump truck rental, beko heavy equipment rental, motor grader heavy equipment. In addition, business development is also seen from the addition of dump trucks and heavy equipment owned by cooperatives.","PeriodicalId":51564,"journal":{"name":"Journal of Economic Education","volume":"140 1","pages":"71-80"},"PeriodicalIF":0.9,"publicationDate":"2020-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80556073","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-12-05DOI: 10.15294/JEEC.V7I2.27182
Carolina Lita Permatasari, S. D. W. Prajanti
Financial accounting information systems are needed in the presentation of financial statements for the public. Besides that, school management requires accounting information in relation to decision making for organizational purposes, so managerial of accounting information system is needed. One important aspect of accounting that aims to produce financial reporting in an organization is the behavior of financial report managers which become studies of behavioral accounting. The purpose of this study was to examine the effect of perceived ease of use, perceived usefulness, and attitude toward using on behavioral intention to use accounting information systems by school financial managers. This study also aims to determine the extent of the acceptance of accounting information systems by school financial managers in the preparation of financial statements. The method used in this study is a quantitative method with path analysis techniques. The number of population and sample in this study were 50 respondents from an educational foundation in the city of Semarang which consisted of treasurers and the finance department of the Marsudirini Foundation school. The results obtained from this study are the significant influence of perceived ease of use to perceived usefulness; perceived usefulness to attitude toward using; perceived ease of use to attitude toward using; perceived ease of use to behavioral intention to use; and attitude to using toward behavioral intention to use. The rejected hypothesis is the influence of perceived usefulness tobehavioral intention to use.
{"title":"Acceptance of Financial Accounting Information System at Schools : Technology Acceptance Model","authors":"Carolina Lita Permatasari, S. D. W. Prajanti","doi":"10.15294/JEEC.V7I2.27182","DOIUrl":"https://doi.org/10.15294/JEEC.V7I2.27182","url":null,"abstract":"Financial accounting information systems are needed in the presentation of financial statements for the public. Besides that, school management requires accounting information in relation to decision making for organizational purposes, so managerial of accounting information system is needed. One important aspect of accounting that aims to produce financial reporting in an organization is the behavior of financial report managers which become studies of behavioral accounting. The purpose of this study was to examine the effect of perceived ease of use, perceived usefulness, and attitude toward using on behavioral intention to use accounting information systems by school financial managers. This study also aims to determine the extent of the acceptance of accounting information systems by school financial managers in the preparation of financial statements. The method used in this study is a quantitative method with path analysis techniques. The number of population and sample in this study were 50 respondents from an educational foundation in the city of Semarang which consisted of treasurers and the finance department of the Marsudirini Foundation school. The results obtained from this study are the significant influence of perceived ease of use to perceived usefulness; perceived usefulness to attitude toward using; perceived ease of use to attitude toward using; perceived ease of use to behavioral intention to use; and attitude to using toward behavioral intention to use. The rejected hypothesis is the influence of perceived usefulness tobehavioral intention to use.","PeriodicalId":51564,"journal":{"name":"Journal of Economic Education","volume":"141 1","pages":"109-120"},"PeriodicalIF":0.9,"publicationDate":"2018-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85706188","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-10-01DOI: 10.15294/JEEC.V7I2.26193
Ratna Dewi Kholipatun, P. Thomas, Febri Widiyanto
Today’s the competition in the retail business is very tight, so retail businesses must pay attention to the factors that can influence the development of their business. One of the factors that must be considered is customer loyalty. The objectives of this study are to determine the effect of service quality and product marketing strategy for customer satisfaction, as well as its impact on customer loyalty at Mutiara Cahaya Supermarket Tegal Regency. This study used a quantitative descriptive to explain the causality relationship between service quality and marketing strategies on customer satisfaction, and their impact on customer loyalty. The population was all Mutiara Cahaya Supermarket customers who had a member card with a total sampling of 100 people by using a incidental sampling technique. The research instrument used a questionnaire. Data analysis used multiple regression and path analysis. The results show that there is an influence of service quality and marketing strategy on customer satisfaction, there is an influence of service quality and marketing strategy on customer loyalty. The conclusion shows that there is no influence of service quality on customer loyalty through customer satisfaction, and there is an influence of marketing strategies on customer loyalty through customer satisfaction.
在零售行业竞争非常激烈的今天，零售企业必须重视能够影响其业务发展的因素。其中一个必须考虑的因素是客户忠诚度。本研究的目的是确定服务质量和产品营销策略对顾客满意度的影响，以及其对Mutiara Cahaya legal Regency超市顾客忠诚度的影响。本研究采用定量描述的方法来解释服务品质与行销策略对顾客满意的因果关系，以及行销策略对顾客忠诚的影响。人群均为Mutiara Cahaya超市持有会员卡的顾客，采用随机抽样技术共抽样100人。研究工具采用问卷调查。数据分析采用多元回归和路径分析。结果表明，服务质量和营销策略对顾客满意有影响，服务质量和营销策略对顾客忠诚有影响。研究结果表明，服务质量通过顾客满意对顾客忠诚没有影响，营销策略通过顾客满意对顾客忠诚有影响。
{"title":"The Quality of Service and Marketing Strategy to the Satisfaction and its Impact on Customer Loyalty in Mutiara Cahaya Tegal Regency","authors":"Ratna Dewi Kholipatun, P. Thomas, Febri Widiyanto","doi":"10.15294/JEEC.V7I2.26193","DOIUrl":"https://doi.org/10.15294/JEEC.V7I2.26193","url":null,"abstract":"Today’s the competition in the retail business is very tight, so retail businesses must pay attention to the factors that can influence the development of their business. One of the factors that must be considered is customer loyalty. The objectives of this study are to determine the effect of service quality and product marketing strategy for customer satisfaction, as well as its impact on customer loyalty at Mutiara Cahaya Supermarket Tegal Regency. This study used a quantitative descriptive to explain the causality relationship between service quality and marketing strategies on customer satisfaction, and their impact on customer loyalty. The population was all Mutiara Cahaya Supermarket customers who had a member card with a total sampling of 100 people by using a incidental sampling technique. The research instrument used a questionnaire. Data analysis used multiple regression and path analysis. The results show that there is an influence of service quality and marketing strategy on customer satisfaction, there is an influence of service quality and marketing strategy on customer loyalty. The conclusion shows that there is no influence of service quality on customer loyalty through customer satisfaction, and there is an influence of marketing strategies on customer loyalty through customer satisfaction.","PeriodicalId":51564,"journal":{"name":"Journal of Economic Education","volume":"140 1","pages":"77-83"},"PeriodicalIF":0.9,"publicationDate":"2018-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79089340","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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