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THE IMPACT OF THE COVID PANDEMIC ON THE BUSINESS ENVIRONMENT OF GEORGIA AND THE STRATEGIES TO FIGHT AGAINST THE PANDEMIC 科维德大流行病对格鲁吉亚商业环境的影响以及抗击大流行病的战略
Pub Date : 2024-07-17 DOI: 10.46361/2449-2604.11.2.2024.133-142
Besik Kvachantiradze
Besik Kvachantiradze E-mail: b.kvatchantiradze@gmail.com PhD Students,Batumi Shota Rustaveli state University Batumi, Georgia https://orcid.org/0000-0003-2833-1007   Abstract: The COVID-19 pandemic has significantly changed the business landscape around the whole world. Georgia was no exception. Against the challenges caused by the COVID-19 pandemic, the business environment of Georgia has undergone significant transformations. The country has recognized the vital role of economic development in the well-being of society, and the government has focused on promoting the growth of innovation while overcoming the obstacles caused by the pandemic. The COVID-19 pandemic has disrupted global trade and tourism, which has had a huge impact on Georgia's economy. With a heavy reliance on tourism, border closures and travel restrictions have led to a sharp drop in tourist arrivals, leading to job losses and reduced business revenue. Small and medium enterprises (SMEs), which are the backbone of Georgia's economy, have faced enormous challenges during the pandemic. Many businesses, particularly in the retail, hospitality and entertainment sectors, have been forced to close due to financial constraints and lack of government support. Addressing these obstacles required coordinated efforts by government authorities and international organizations to mitigate the negative effects of the pandemic and implement recovery efforts. Georgia has been trying to adapt to global economic trends for years;  and the pandemic has highlighted the need for acceleration of innovation and adaptation to international business norms and standards. Keywords: Business environment, small and medium business JEL classification: O1, G2, E4        
Besik Kvachantiradze E-mail: b.kvatchantiradze@gmail.com 博士生,Batumi Shota Rustaveli state University Batumi, Georgia https://orcid.org/0000-0003-2833-1007 摘要:COVID-19 大流行极大地改变了全世界的商业格局。格鲁吉亚也不例外。面对 COVID-19 大流行带来的挑战,格鲁吉亚的商业环境发生了重大转变。格鲁吉亚已经认识到经济发展对社会福祉的重要作用,政府在克服大流行病造成的障碍的同时,也注重促进创新的发展。COVID-19 大流行扰乱了全球贸易和旅游业,对格鲁吉亚的经济造成了巨大影响。格鲁吉亚严重依赖旅游业,边境关闭和旅行限制导致游客人数急剧下降,造成就业机会丧失和商业收入减少。作为格鲁吉亚经济支柱的中小企业在疫情期间面临巨大挑战。许多企业,尤其是零售、酒店和娱乐行业的企业,由于资金紧张和缺乏政府支持而被迫关闭。要解决这些障碍,需要政府当局和国际组织协调努力,以减轻大流行病的负面影响并实施恢复工作。多年来,格鲁吉亚一直在努力适应全球经济趋势;而此次疫情则凸显了加快创新和适应国际商业规范和标准的必要性。关键词商业环境、中小型企业 JEL 分类:O1, G2, E4O1, G2, E4
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引用次数: 0
ANALYSIS OF COUNTRIES' IMAGE FROM THE PERSPECTIVE OF THEIR CONSUMERS: THE IMPACT OF POLITICAL, ECONOMIC, AND TECHNO-SOCIO-CULTURAL DESIRE 从消费者角度分析国家形象:政治、经济和技术-社会-文化欲望的影响
Pub Date : 2024-07-15 DOI: 10.46361/2449-2604.11.2.2024.38-60
Thel Monteiro, Henrique Maganin, Sandra Fantin, Emígido Larios -Gomez, Mónica Otero
Thel Monteiro E-mail: thel.monteiro@puc-campinas.edu.br Doctor, Pontifícia Universidade Católica de Campinas Campinas, Brazil https://orcid.org/0000-0002-0290-1676   Henrique Maganin E-mail: henriquemaganin@gmail.com Bachelor, Universidade Metodista de Piracicaba Piracicaba, Brazil https://orcid.org/0009-0000-4672-0116   Sandra Fantin E-mail: sandra.fantin@puc-campinas.edu.br Master, Pontifícia Universidade Católica de Campinas Campinas, Brazil https://orcid.org/0000-0002-0975-8876   Emígido Larios -Gomez E-mail: herr.larios@gmail.com Benemérita Universidade Autônoma de Puebla Puebla, Mexico https://orcid.org/0000-0002-3514-1319   Mónica Otero E-mail: monica.penalosa@utadeo.edu.co Master, Universidade de Bogotá Bogota, Colombia https://orcid.org/0000-0002-2208-9224   Abstract: This study aims to deepen the understanding of marketing and the development of its strategies, with a particular focus on marketing mix management. It seeks to identify consumer perceptions from three Latin American countries regarding their national images, considering the impact of political, economic, and techno-social factors. The project employs an exploratory study design, utilizing both primary and secondary data, bibliographic research, and descriptive statistics through the country image scale developed by Martin and Eroglu (1993). According to these authors, country image is defined as the totality of all descriptive, inferential, and informative beliefs about a particular country. The study highlights the implications of utilizing marketing strategies based on these evaluations and perceptions, emphasizing the necessity of constructing a trustworthy image for consumers in the execution of goods or services.   Keywords: Marketing strategy, Country image, retail. JEL classification: M30
Thel Monteiro E-mail: thel.monteiro@puc-campinas.edu.br Doctor, Pontifícia Universidade Católica de Campinas Campinas, Brazil https://orcid.org/0000-0002-0290-1676 Henrique Maganin E-mail: henriquemaganin@gmail.com Bachelor, Universidade Metodista de Piracicaba Piracicaba, Brazil https://orcid.org/0009-0000-4672-0116 Sandra Fantin E-mail: sandra.fantin@puc-campinas.edu.br Master, Pontifícia Universidade Católica de Campinas Campinas, Brazil https://orcid.org/0000-0002-0975-8876 Emígido Larios -Gomez E-mail: herr.larios@gmail.com Benemérita Universidade Autônoma de Puebla Puebla, Mexico https://orcid.org/0000-0002-3514-1319 Mónica Otero E-mail: monica.penalosa@utadeo.edu.co Master, Universidade de Bogotá Bogota, Colombia https://orcid.org/0000-0002-2208-9224 Abstract: This study aims to deepen understanding of marketing and development of its strategies, with a particular focus on marketing mix management.它试图确定三个拉丁美洲国家的消费者对其国家形象的看法,同时考虑到政治、经济和技术社会因素的影响。该项目采用了探索性研究设计,通过马丁和埃罗格鲁(1993 年)制定的国家形象量表,利用第一手和第二手数据、书目研究和描述性统计。根据这些作者的定义,国家形象是指关于某一特定国家的所有描述性、推论性和信息性信念的总和。本研究强调了根据这些评价和看法来利用营销战略的意义,强调了在执行商品或服务时为消费者构建一个值得信赖的形象的必要性。 关键词营销战略 国家形象 零售JEL 分类:M30
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引用次数: 0
INFLUENCE OF MULTICULTURAL ENVIRONMENT ON THE DICISION-MAKING PROCESS 多元文化环境对决策过程的影响
Pub Date : 2024-07-09 DOI: 10.46361/2449-2604.11.2.2024.31-37
Mamuka Zakaradze
Mamuka Zakaradze E-mail: mamuka.zakaradze@ciu.edu.ge PhD Students of Caucasus Internationl University Tbilisi, Georgia https://orcid.org/0009-0000-9022-5673   Abstract: The article aims to explore the impact of a multicultural environment on the decision-making process, both in a positive and negative context, and shed light on the diverse dynamics and challenges that arise when working groups interact with different cultures. In view of globalization, in the wake of the development of international relations in the field of other things, it is becoming more and more important to emphasize the importance of multiculturalism and the processes taking place in it, both in the creation of a fruitful working environment and in the decision-making process. Its role in terms of sharing experience, acquiring new knowledge and the possibility of innovation, which is accompanied by the challenges of multiculturalism in the process of creating an effective working environment, gaining trust in the team, adaptation and integration, should be emphasized here. Based on the research and analysis of the features of the multicultural environment, the paper contains conclusions and recommendations for the interested parties on what are the ways to create a productive and effective work environment in organizations characterized by a multicultural work team.   Keywords: Multicultural environment, decision-making, teamwork, adaptation in a team, global challenges. JEL classification: M10; M12; M16.
Mamuka Zakaradze E-mail: mamuka.zakaradze@ciu.edu.ge 格鲁吉亚第比利斯高加索国际大学博士生 https://orcid.org/0009-0000-9022-5673 摘要:本文旨在探讨多元文化环境对决策过程的积极和消极影响,并揭示工作组与不同 文化互动时产生的各种动态和挑战。在全球化的背景下,随着国际关系在其他领域的发展,越来越有必要强调多元文化的重要性,以及多元文化在创造富有成效的工作环境和决策过程中的作用。在此,应强调多元文化在分享经验、获取新知识和创新可能性方面的作用,以及在创造有 效的工作环境、赢得团队信任、适应和融合过程中面临的挑战。根据对多元文化环境特征的研究和分析,本文就如何在以多元文化工作团队为特征的组织中创造富有成效的工作环境,向有关方面提出了结论和建议。 关键词多元文化环境、决策、团队合作、团队适应、全球挑战。JEL 分类:M10;M12;M16。
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引用次数: 0
ORGANIZATIONAL AND TAX ASPECTS OF THE FREIGHT FORWARDING ACTIVITIES IN BULGARIA 保加利亚货运代理活动的组织和税收问题
Pub Date : 2024-07-06 DOI: 10.46361/2449-2604.11.2.2024.6-16
Svetoslav Iliychovski, Teodora Filipova
Svetoslav Iliychovski E-mail: s.iliychovski@uni-svishtov.bg Assoc. Prof. PhD, DA Tsenov Academy of Economics Svishtov, Bulgaria https://orcid.org/0000-0001-9947-8650   Teodora Filipova E-mail: t.filipova@uni-svishtov.bg Assoc. Prof. PhD, DA Tsenov Academy of Economics Svishtov, Bulgaria https://orcid.org/0000-0001-6584-5846   Abstract: The research is aimed at a specific sub-sector of the economy, with importance for the development of many business ventures. Knowledge of the main regulatory documents, the essence, the place and the role of forwarding in the company's processes is a leading factor for the accurate, reliable, timely and high-quality implementation of logistics. Freight forwarders act as intermediaries between consignors and transport operators when transporting goods between different countries. They organize all stages of the transport process and can also carry out the transport themselves. When sending goods on different routes, the participation of one or more carriers may be necessary, in addition, different requirements and conditions are imposed for the execution of the transaction. Forwarding services are intended to provide and coordinate the entire process of preparing and carrying out shipments in order to satisfy customer requirements. The aim is to analyze the main organizational aspects and the peculiarities of the taxation of forwarding activity in Bulgaria on the basis of theoretical studies and practical results. A historical approach, methods of synthesis, analysis and comparison are used. The time period is 2020, 2021, 2022. The leading thirty companies in the industry were analyzed, and results were compared based on revenue and dynamics of change. The regulations of the Commercial Law, tax and accounting acts have been interpreted. Basic schemes for organizing freight forwarding activities and features of taxation are commented on. On the basis of literary sources, official databases and own summaries, the main hypothesis has been proven, namely: the correct forecasting of the factors that influence the activity of forwarding companies and the choice of flexible solutions are a prerequisite for successful commercial activity.   Keywords: freight forwarder, forwarding contract, transport, taxation.,   JEL classification: L91
Svetoslav Iliychovski E-mail: s.iliychovski@uni-svishtov.bg Assoc. Prof. PhD, DA Tsenov Academy of Economics Svishtov, Bulgaria https://orcid.org/0000-0001-9947-8650 Teodora Filipova E-mail: t.filipova@uni-svishtov.bg Assoc. Prof. PhD, DA Tsenov Academy of Economics Svishtov, Bulgaria https://orcid.org/0000-0001-6584-5846 摘要:本研究针对经济中的一个特定子行业,对许多企业的发展具有重要意义。对主要规范性文件、货运代理在公司流程中的本质、地位和作用的了解,是准确、可靠、 及时和高质量实施物流的主导因素。在不同国家之间运输货物时,货运代理是发货人和运输运营商之间的中间人。他们组织运输过程的各个阶段,也可以自己进行运输。在不同路线上发送货物时,可能需要一个或多个承运商的参与,此外,对交易的执行也有不同的要求和条件。货运代理服务旨在提供和协调准备和执行运输的整个过程,以满足客户的要求。本文旨在以理论研究和实践结果为基础,分析保加利亚货运代理活动的主要组织方面和税收特点。采用了历史方法、综合、分析和比较方法。时间段为 2020 年、2021 年和 2022 年。对该行业领先的三十家公司进行了分析,并根据收入和变化动态对结果进行了比较。对商法、税法和会计法的规定进行了解释。对组织货运代理活动的基本计划和税收特点进行了评论。在文献资料、官方数据库和自身总结的基础上,证明了主要假设,即:正确预测影响货运代理公司活动的因素并选择灵活的解决方案是商业活动取得成功的先决条件。 关键词:货运代理;货运合同;运输;税收;JEL 分类:L91
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引用次数: 0
PARTNERSHIP RELATIONS AND THE FEELING OF SUBJECTIVE WELL-BEING 伙伴关系与主观幸福感
Pub Date : 2024-07-06 DOI: 10.46361/2449-2604.11.2.2024.17-30
Davit Katamadze, Ketevan Beridze, Nino Rusieshvili, Lizi Vekua
Davit Katamadze E-mail: datoqatamadze@gmail.com Assistant Professor of Batumi Shota Rustaveli State University Georgia, Batumi https://orcid.org/0009-0008-8815-1167   Ketevan Beridze E-mail: k.beridze@bsu.edu.ge Professor of Batumi Shota Rustaveli State University Georgia, Batumi https://orcid.org/0000-0001-6268-7037   Nino Rusieshvili E-mail: niniarusieshvili@gmail.com Teacher, Master of Clinical Psychology, BSU, special teacher of psychology clinic Georgia, Batumi https://orcid.org/0009-0002-6370-5553   Lizi Vekua E-mail: vekualiza10@gmail.com Batumi Shota Rustaveli State University, Third year student of psychology Georgia, Batumi https://orcid.org/0009-0004-2193-2779   Abstract. A person's life satisfaction is determined by various factors: feeling satisfied with oneself and achievements, positive relationships, social involvement, independence, self-acceptance, continuous growth. Our well-being is also greatly influenced by partnership relations. As part of our research, I wanted to find out how much our love relationships govern our sense of subjective well-being. An unhealthy relationship can affect many areas of mental health, life satisfaction, self-perception, and even self-esteem. A positive partner relationship, characterized by factors such as emotional support, friendship, intimacy, and effective communication, is associated with reduced stress levels, improved mood, and greater psychological resilience (Pietromonaco & Collins, 2017). Moreover, the benefits of healthy partnerships go beyond psychological well-being to include aspects of physical health. For example, individuals with satisfying relationships have lower rates of cardiovascular disease, better immune system function, and even longer life spans (Robles & Kiecolt-Glaser, 2003). Having a supportive partner can also enhance individuals' social well-being by providing belonging, validation, and social support during difficult times (Gable & Gosnell, 2013). It is interesting to believe that two people can have such a great influence on each other, that their symbiosis can lead not only to their relationship satisfaction and happiness, but also to the level of well-being, self-acceptance, autonomy, adaptation to the environment, etc. These factors will be discussed in the paper. Romantic relationships are a central aspect of most people's lives. We hypothesize that satisfaction with the partnership affects subjective well-being and life satisfaction.   Key words: partnership relations, well-being, satisfaction, partner.   JEL classification: Y800
Davit Katamadze E-mail: datoqatamadze@gmail.com 格鲁吉亚巴统 Shota Rustaveli 国立大学助理教授,巴统 https://orcid.org/0009-0008-8815-1167 Ketevan Beridze E-mail: k.beridze@bsu.edu.ge 格鲁吉亚巴统 Shota Rustaveli 国立大学教授,巴统 https://orcid.org/0000-0001-6268-7037 Nino Rusieshvili E-mail: niniarusieshvili@gmail.com 格鲁吉亚巴统 Shota Rustaveli 国立大学教师,临床心理学硕士,心理诊所特级教师,巴统 https://orcid.org/0009-0002-6370-5553 Lizi Vekua E-mail: vekualiza10@gmail.com 格鲁吉亚巴统 Shota Rustaveli 国立大学心理学三年级学生,巴统 https://orcid.org/0009-0004-2193-2779 摘要。一个人的生活满意度由多种因素决定:对自己和成就感到满意、积极的人际关系、社会参与、独立、自我接纳、持续成长。我们的幸福感在很大程度上也受到伙伴关系的影响。作为我们研究的一部分,我想了解我们的爱情关系在多大程度上影响着我们的主观幸福感。不健康的恋爱关系会影响心理健康、生活满意度、自我认知甚至自尊等诸多方面。以情感支持、友谊、亲密关系和有效沟通等因素为特征的积极伴侣关系与压力水平降低、情绪改善和心理复原力增强有关(Pietromonaco & Collins, 2017)。此外,健康伴侣关系的益处不仅限于心理健康,还包括身体健康的各个方面。例如,拥有满意伴侣关系的人心血管疾病发病率较低,免疫系统功能较好,甚至寿命更长(Robles & Kiecolt-Glaser,2003)。拥有一个支持自己的伴侣,还能在困难时期提供归属感、认同感和社会支持,从而提高个人的社会幸福感(Gable & Gosnell, 2013)。有趣的是,两个人可以对彼此产生如此巨大的影响,他们之间的共生关系不仅可以提高他们的关系满意度和幸福感,还可以提高幸福感、自我接纳、自主性、对环境的适应等水平。本文将讨论这些因素。恋爱关系是大多数人生活的中心环节。我们假设,对伴侣关系的满意度会影响主观幸福感和生活满意度。 关键词:伴侣关系、幸福感、满意度、伴侣。 JEL 分类:Y800
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Innovative economics and management
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