Pub Date : 2024-01-12DOI: 10.1177/21649987231221484
Gabriela Lelo de Larrea, Scott J. Smith
With increasing pet ownership in the United States and the growing popularity of pet travel, lodging businesses have recognized the attractiveness of this niche market. As means to support the pet-friendliness of the lodging industry and achieve business growth, this case introduces students to two powerful concepts in hospitality marketing and branding and addresses their complementarity. These concepts are pets-in-residence and brand mascots. The case explores the benefits of using these as brand identity and customer engagement strategies and illustrates how a resort uses these to achieve business growth based on the identification of market changes and pet-friendliness trends. This case study focuses on FantasyWorld Resort in Kissimmee, FL. During the pandemic, this resort became pet-friendly and brought in a new key “employee” for the success of this strategy and its future growth. Bear E. Drooley is a St. Bernard dog who has been FantasyWorld Resort’s pet-in-residence and Chief Hospitality Officer since September 2020. So far, Bear has been highly beneficial to the resort, which has big plans for Bear to become its official resort mascot.
随着美国宠物拥有量的增加和宠物旅行的日益流行，住宿业已认识到这一利基市场的吸引力。为了支持住宿业的宠物友好性并实现业务增长，本案例向学生介绍了酒店营销和品牌塑造中的两个强大概念，并探讨了它们之间的互补性。这两个概念就是宠物住宿和品牌吉祥物。本案例探讨了将这两个概念用作品牌识别和客户参与战略的好处，并说明了一家度假村如何在识别市场变化和宠物友好趋势的基础上利用这两个概念实现业务增长。本案例研究的重点是佛罗里达州基西米的幻想世界度假村。在大流行病期间，该度假村开始对宠物友好，并引进了一名新的关键 "员工"，为这一战略的成功和未来的发展奠定了基础。Bear E. Drooley 是一只圣伯纳犬，自 2020 年 9 月起成为幻想世界度假村的宠物常驻人员和首席接待官。到目前为止，小熊对度假村大有裨益，度假村还计划让小熊成为度假村的官方吉祥物。
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Pub Date : 2024-01-05DOI: 10.1177/21649987231209174
Rachel Mammen
The COVID-19 pandemic in the United States began in early 2020. The US lockdown negatively impacted the hospitality and tourism industry. Nashville is the capital of and the most populous city in the state of Tennessee. The music industry is just one way that Nashville brings tourists to the city. The demand percentage change decreased from 2011 to 2012 and again from 2014 to 2016, and the greatest negative impact has been the COVID-19 pandemic. The breakdown of the Nashville market is shown by location, rooms, class, and submarket with key performance indicators. The pipeline projects in Nashville are continued to be constructed in 2021. This case study aims to generate discussions about key performance indicators (KPIs), external threats which cause disruptions to hotel business in Nashville, understand the evolutionary theory of supply and demand, and analyze the statistics of supply and demand changes in Nashville.
{"title":"The Market Analysis of Nashville’s Historic and COVID-19 Pandemic Data From STR LLC","authors":"Rachel Mammen","doi":"10.1177/21649987231209174","DOIUrl":"https://doi.org/10.1177/21649987231209174","url":null,"abstract":"The COVID-19 pandemic in the United States began in early 2020. The US lockdown negatively impacted the hospitality and tourism industry. Nashville is the capital of and the most populous city in the state of Tennessee. The music industry is just one way that Nashville brings tourists to the city. The demand percentage change decreased from 2011 to 2012 and again from 2014 to 2016, and the greatest negative impact has been the COVID-19 pandemic. The breakdown of the Nashville market is shown by location, rooms, class, and submarket with key performance indicators. The pipeline projects in Nashville are continued to be constructed in 2021. This case study aims to generate discussions about key performance indicators (KPIs), external threats which cause disruptions to hotel business in Nashville, understand the evolutionary theory of supply and demand, and analyze the statistics of supply and demand changes in Nashville.","PeriodicalId":515966,"journal":{"name":"Journal of Hospitality & Tourism Cases","volume":"47 18","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139382239","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-04DOI: 10.1177/21649987231208758
SoYeon Jung
Since the first case was reported in December 2019, COVID-19 has dramatically disrupted the globe, severely impacting physical and mental health worldwide as well as creating one of the worst economic crises since World War II. Among other industries, the hospitality industry was one of the most severely impacted by the pandemic. Due to the unprecedented economic downturn caused by the nationwide lockdowns and social distancing measures, millions of hospitality employees lost their jobs, and the value of stocks in the hotel, restaurant, casino, airline, and cruise industries plunged sharply. However, despite the severe and challenging economic circumstances, numerous hospitality companies spontaneously initiated a variety of corporate social responsibility (CSR) efforts to help cope with the spread of the COVID-19 pandemic, such as donations to communities and support for employees. Therefore, the objective of this case study is to explore various CSR practices that hospitality companies employed to support their people and communities. The current case study provides unique contributions not only to hospitality literature but also to CSR literature in a timely manner, considering the pandemic as a pivotal point in human history when hospitality companies can provide such beneficial impact to society. This study additionally presents vital insights to hospitality executives in charge of CSR initiatives.
{"title":"Corporate Social Responsibility and COVID-19: Doing Good and Doing Well","authors":"SoYeon Jung","doi":"10.1177/21649987231208758","DOIUrl":"https://doi.org/10.1177/21649987231208758","url":null,"abstract":"Since the first case was reported in December 2019, COVID-19 has dramatically disrupted the globe, severely impacting physical and mental health worldwide as well as creating one of the worst economic crises since World War II. Among other industries, the hospitality industry was one of the most severely impacted by the pandemic. Due to the unprecedented economic downturn caused by the nationwide lockdowns and social distancing measures, millions of hospitality employees lost their jobs, and the value of stocks in the hotel, restaurant, casino, airline, and cruise industries plunged sharply. However, despite the severe and challenging economic circumstances, numerous hospitality companies spontaneously initiated a variety of corporate social responsibility (CSR) efforts to help cope with the spread of the COVID-19 pandemic, such as donations to communities and support for employees. Therefore, the objective of this case study is to explore various CSR practices that hospitality companies employed to support their people and communities. The current case study provides unique contributions not only to hospitality literature but also to CSR literature in a timely manner, considering the pandemic as a pivotal point in human history when hospitality companies can provide such beneficial impact to society. This study additionally presents vital insights to hospitality executives in charge of CSR initiatives.","PeriodicalId":515966,"journal":{"name":"Journal of Hospitality & Tourism Cases","volume":"43 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139385137","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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