Pub Date : 2024-03-28DOI: 10.1177/21649987241241937
SoJung Lee, E. Jeong, Jim Butler, Mike Morin, John Clark
Clubs are created and exist to meet the needs of the members. In particular, food and beverage (F&B) is critical to all clubs because all members use the amenity. Private club members utilize the F&B amenities several times a week, which presents multiple challenges for the clubs. Additionally, clubs have a limited number of F&B staff to serve members, resulting in operational issues that are not apparent to the members. This case study aims at understanding the challenges and issues with F&B operations and developing strategies to increase member satisfaction in food and beverage. The study takes the students through the F&B dilemma facing a private country club to develop marketing strategies for improving member satisfaction.
{"title":"Improving Food and Beverage Satisfaction in the Private Club Industry","authors":"SoJung Lee, E. Jeong, Jim Butler, Mike Morin, John Clark","doi":"10.1177/21649987241241937","DOIUrl":"https://doi.org/10.1177/21649987241241937","url":null,"abstract":"Clubs are created and exist to meet the needs of the members. In particular, food and beverage (F&B) is critical to all clubs because all members use the amenity. Private club members utilize the F&B amenities several times a week, which presents multiple challenges for the clubs. Additionally, clubs have a limited number of F&B staff to serve members, resulting in operational issues that are not apparent to the members. This case study aims at understanding the challenges and issues with F&B operations and developing strategies to increase member satisfaction in food and beverage. The study takes the students through the F&B dilemma facing a private country club to develop marketing strategies for improving member satisfaction.","PeriodicalId":515966,"journal":{"name":"Journal of Hospitality & Tourism Cases","volume":"3 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140369182","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-28DOI: 10.1177/21649987241241939
Inna Soifer, Shellie Kark
Virtual reality (VR) is an emerging technology used by various industries to enhance customer experience and elevate product/service quality. This case study examines the benefits and obstacles of VR adoption in the meetings and events industry context, focusing on its integration into convention center websites. Students assume the role of convention sales managers, develop a proposal for creating a VR tour for the facility, and present it to the stakeholders. Additionally, students examine the longevity of VR technology, assess its impact on convention sales and marketing, explore its benefits for venue and event planners, and consider the project's financial aspects.
{"title":"Virtual Reality for Convention Sales and Marketing: Fad or Trend?","authors":"Inna Soifer, Shellie Kark","doi":"10.1177/21649987241241939","DOIUrl":"https://doi.org/10.1177/21649987241241939","url":null,"abstract":"Virtual reality (VR) is an emerging technology used by various industries to enhance customer experience and elevate product/service quality. This case study examines the benefits and obstacles of VR adoption in the meetings and events industry context, focusing on its integration into convention center websites. Students assume the role of convention sales managers, develop a proposal for creating a VR tour for the facility, and present it to the stakeholders. Additionally, students examine the longevity of VR technology, assess its impact on convention sales and marketing, explore its benefits for venue and event planners, and consider the project's financial aspects.","PeriodicalId":515966,"journal":{"name":"Journal of Hospitality & Tourism Cases","volume":"132 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140369716","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-26DOI: 10.1177/21649987241241926
Shenee Douglas, Selim Bakir, B. Ayoun
Management trainee programs (MTPs) are leadership and management development initiatives used by hotels to develop talent, reduce turnover rates, and manage the succession of managerial positions. The effectiveness of these programs is paramount as the benefits of MTPs can greatly impact the success of a hotel. Therefore, evaluating the effectiveness of MTPs is an integral part of human resource practices. An ineffective program may lead to hotel objectives not being met, notably, negative financial consequences for the hotel. Four current MTPs in the hotel industry were assessed to identify common factors of these programs. The programs are targeted to potential hotel employees who recently graduated with an undergraduate degree in hospitality or tourism-related programs. Finally, the possible consequences of an ineffective MTP are explored through the examination of a dilemma at The Pegassoo Hotel in Rhodes, Greece.
{"title":"Hotel Management Trainee Programs: Are They Effective?","authors":"Shenee Douglas, Selim Bakir, B. Ayoun","doi":"10.1177/21649987241241926","DOIUrl":"https://doi.org/10.1177/21649987241241926","url":null,"abstract":"Management trainee programs (MTPs) are leadership and management development initiatives used by hotels to develop talent, reduce turnover rates, and manage the succession of managerial positions. The effectiveness of these programs is paramount as the benefits of MTPs can greatly impact the success of a hotel. Therefore, evaluating the effectiveness of MTPs is an integral part of human resource practices. An ineffective program may lead to hotel objectives not being met, notably, negative financial consequences for the hotel. Four current MTPs in the hotel industry were assessed to identify common factors of these programs. The programs are targeted to potential hotel employees who recently graduated with an undergraduate degree in hospitality or tourism-related programs. Finally, the possible consequences of an ineffective MTP are explored through the examination of a dilemma at The Pegassoo Hotel in Rhodes, Greece.","PeriodicalId":515966,"journal":{"name":"Journal of Hospitality & Tourism Cases","volume":"122 16","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140379911","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-26DOI: 10.1177/21649987241241942
C. Deale, Seung Hyun Lee
This case study focuses on how a wedding planner can plan a sustainable wedding by making the ceremony, and the events and items connected with it, sustainable. It briefly describes sustainability, with a focus on the triple bottom line of environmental, sociocultural, and economic sustainability. In addition, it applies the concepts and practices of slow travel and tourism and a sense of place, including neolocalism. The case asks the reader, as a wedding planner, to address the dilemma of how the events associated with a wedding can be sustainable and attuned to the complex aspects involved in engaging in environmental, sociocultural, and economic sustainability.
{"title":"Saying “I Do” To a Sustainable Wedding: A Case About Making a Wedding Sustainable","authors":"C. Deale, Seung Hyun Lee","doi":"10.1177/21649987241241942","DOIUrl":"https://doi.org/10.1177/21649987241241942","url":null,"abstract":"This case study focuses on how a wedding planner can plan a sustainable wedding by making the ceremony, and the events and items connected with it, sustainable. It briefly describes sustainability, with a focus on the triple bottom line of environmental, sociocultural, and economic sustainability. In addition, it applies the concepts and practices of slow travel and tourism and a sense of place, including neolocalism. The case asks the reader, as a wedding planner, to address the dilemma of how the events associated with a wedding can be sustainable and attuned to the complex aspects involved in engaging in environmental, sociocultural, and economic sustainability.","PeriodicalId":515966,"journal":{"name":"Journal of Hospitality & Tourism Cases","volume":"125 19","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140379550","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-26DOI: 10.1177/21649987241241910
C. Deale, Seung-Hyun Lee
This case describes the employment situation at an inn in the mountains of North Carolina in the United States. The inn used to do well at recruiting and retaining employees, but recently it has had issues regarding the recruitment, training and development, satisfaction, and retention of its labor force, particularly with the onset of the COVID-19 pandemic. The dilemma is that while the inn needs to recruit and retain employees to keep operating effectively, no one on the staff has the time or ability to address the labor issues and therefore, a consultant has been invited to address the issues to try to identify possible solutions to the current and persistent challenge of attracting and retaining qualified people to work at the inn.
{"title":"The Case of Hazel Hollow Lodge; Focusing on Employee Recruitment and Retention","authors":"C. Deale, Seung-Hyun Lee","doi":"10.1177/21649987241241910","DOIUrl":"https://doi.org/10.1177/21649987241241910","url":null,"abstract":"This case describes the employment situation at an inn in the mountains of North Carolina in the United States. The inn used to do well at recruiting and retaining employees, but recently it has had issues regarding the recruitment, training and development, satisfaction, and retention of its labor force, particularly with the onset of the COVID-19 pandemic. The dilemma is that while the inn needs to recruit and retain employees to keep operating effectively, no one on the staff has the time or ability to address the labor issues and therefore, a consultant has been invited to address the issues to try to identify possible solutions to the current and persistent challenge of attracting and retaining qualified people to work at the inn.","PeriodicalId":515966,"journal":{"name":"Journal of Hospitality & Tourism Cases","volume":"113 29","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140379250","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-02DOI: 10.1177/21649987241228486
Y. Ji, Lisa Cain
Lin Jerome, J.D. and Alexandra Lourdes, Ph.D. have established an entrepreneurial empire in Las Vegas, Nevada. Their impressive portfolio includes The Refined Agency, Café Lola, Saint Honoré Doughnuts & Beignets, and Pizza Anonymous. According to the Conservation of Resources (COR) theory, businesses are more likely to put resources and effort into interactions that they consider worthwhile and that can generate more value in the future when considering business expansion. By examining how The Refined Agency, Café Lola, Saint Honoré Doughnuts & Beignets, and Pizza Anonymous relate to and support one another, this case study investigates the application of the Conservation of Resources (COR) theory from a business perspective. Thoughtful discussions on next steps for these entrepreneurs and their benchmark social media marketing efforts are discussed.
法学博士 Lin Jerome 和博士 Alexandra Lourdes 在内华达州拉斯维加斯建立了一个创业帝国。他们令人印象深刻的产品组合包括 The Refined Agency、Café Lola、Saint Honoré Doughnuts & Beignets 和 Pizza Anonymous。根据资源保护（COR）理论，企业在考虑业务扩张时，更倾向于将资源和精力投入到他们认为有价值的互动中，因为这些互动能在未来产生更多价值。通过研究 The Refined Agency、Café Lola、Saint Honoré Doughnuts & Beignets 和 Pizza Anonymous 如何相互联系和支持，本案例研究从商业角度探讨了资源保护（COR）理论的应用。对这些企业家的下一步行动及其社交媒体营销基准进行了深思熟虑的讨论。
{"title":"Business Expansion Through Cor Theory: The Case of Cafe Lola","authors":"Y. Ji, Lisa Cain","doi":"10.1177/21649987241228486","DOIUrl":"https://doi.org/10.1177/21649987241228486","url":null,"abstract":"Lin Jerome, J.D. and Alexandra Lourdes, Ph.D. have established an entrepreneurial empire in Las Vegas, Nevada. Their impressive portfolio includes The Refined Agency, Café Lola, Saint Honoré Doughnuts & Beignets, and Pizza Anonymous. According to the Conservation of Resources (COR) theory, businesses are more likely to put resources and effort into interactions that they consider worthwhile and that can generate more value in the future when considering business expansion. By examining how The Refined Agency, Café Lola, Saint Honoré Doughnuts & Beignets, and Pizza Anonymous relate to and support one another, this case study investigates the application of the Conservation of Resources (COR) theory from a business perspective. Thoughtful discussions on next steps for these entrepreneurs and their benchmark social media marketing efforts are discussed.","PeriodicalId":515966,"journal":{"name":"Journal of Hospitality & Tourism Cases","volume":"19 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139811260","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-02DOI: 10.1177/21649987241228486
Y. Ji, Lisa Cain
Lin Jerome, J.D. and Alexandra Lourdes, Ph.D. have established an entrepreneurial empire in Las Vegas, Nevada. Their impressive portfolio includes The Refined Agency, Café Lola, Saint Honoré Doughnuts & Beignets, and Pizza Anonymous. According to the Conservation of Resources (COR) theory, businesses are more likely to put resources and effort into interactions that they consider worthwhile and that can generate more value in the future when considering business expansion. By examining how The Refined Agency, Café Lola, Saint Honoré Doughnuts & Beignets, and Pizza Anonymous relate to and support one another, this case study investigates the application of the Conservation of Resources (COR) theory from a business perspective. Thoughtful discussions on next steps for these entrepreneurs and their benchmark social media marketing efforts are discussed.
法学博士 Lin Jerome 和博士 Alexandra Lourdes 在内华达州拉斯维加斯建立了一个创业帝国。他们令人印象深刻的产品组合包括 The Refined Agency、Café Lola、Saint Honoré Doughnuts & Beignets 和 Pizza Anonymous。根据资源保护（COR）理论，企业在考虑业务扩张时，更倾向于将资源和精力投入到他们认为有价值的互动中，因为这些互动能在未来产生更多价值。通过研究 The Refined Agency、Café Lola、Saint Honoré Doughnuts & Beignets 和 Pizza Anonymous 如何相互联系和支持，本案例研究从商业角度探讨了资源保护（COR）理论的应用。对这些企业家的下一步行动及其社交媒体营销基准进行了深思熟虑的讨论。
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Pub Date : 2024-01-28DOI: 10.1177/21649987231221476
Sydney T. Pons, B. Noone, Mario Johns
A robust revenue strategy is integral to the long-term sustainability and growth of any hospitality firm. Developing and effectively executing a revenue strategy that drives success is not the sole responsibility of one individual. Instead, it requires a collective effort from all functions within the hotel to work together towards this common goal. It is also critical for a revenue strategy to deliver value for the firm’s stakeholders, which can be achieved only through an understanding of stakeholder needs and expectations. This case study is designed to provide students with a holistic perspective on the development and evaluation of a revenue strategy. The case study is comprised of two parts. In Part 1: Developing a Revenue Strategy, Sam, the new general manager of the Park Hotel, is tasked with developing an integrated revenue strategy for the property. The property is a limited-service 60-room property in rural western United States and neighbors a National Park. Students are asked to assume the role of Sam, then evaluate current performance using qualitative and quantitative (STAR report) data, complete a comprehensive value assessment for the property, and then develop an integrated revenue strategy that encompasses key functions within the hotel. In Part 2: Evaluating revenue strategy success, we fast forward a year to when Sam is evaluating the success of her proposed integrated revenue strategy. Students are presented with the revenue strategy that Sam developed and the strategy outcomes. Then, they are asked to evaluate the success of Sam's integrated revenue strategy. Part 1 of the case study is divided into three sections, each with its own activities and/or discussion questions. Part 1 is divided up in this manner to give the instructor flexibility in terms of how they use the case study to support student learning. The instructor can either work through each individual section as relevant material is covered during a course, or the instructor can have students complete all three sections together at the end of a course as part of a comprehensive application of all of the concepts and methodologies that they have learned throughout the course. Once students have completed all of Part 1 of the case study, they will progress to Part 2. The reader should note that, due to the chronological sequence of events in this case study, Part 2 will only be presented to students once they have finished crafting their revenue strategy in Part 1.
稳健的创收战略对于任何一家酒店管理公司的长期可持续发展和增长都是不可或缺的。制定并有效执行能够推动成功的收益战略并不是一个人的责任。相反，它需要酒店内所有职能部门的共同努力，为这一共同目标而奋斗。此外，收益战略还必须为公司的利益相关者带来价值，而这只有通过了解利益相关者的需求和期望才能实现。本案例研究旨在为学生提供有关收益战略制定和评估的整体视角。案例研究由两部分组成。在第 1 部分：在 "制定收益战略 "部分，Park 酒店新任总经理 Sam 的任务是为酒店制定综合收益战略。该酒店位于美国西部农村地区，是一家提供有限服务的酒店，拥有 60 间客房，毗邻一个国家公园。要求学生扮演山姆的角色，然后利用定性和定量（STAR 报告）数据评估当前业绩，完成对酒店的综合价值评估，然后制定涵盖酒店主要功能的综合收益战略。在 "第二部分：评估收益战略的成功 "中，我们将时间快进一年，让 Sam 评估她提出的综合收益战略是否成功。学生们将看到 Sam 制定的收益战略和战略成果。然后，要求他们评估萨姆的综合收益战略是否成功。案例研究的第 1 部分分为三个部分，每个部分都有自己的活动和/或讨论问题。以这种方式划分第 1 部分，是为了让教师灵活运用案例研究来支持学生的学习。教师可以根据课程中涉及的相关材料，逐一完成每个部分，也可以让学生在课程结束时一起完成所有三个部分，作为对整个课程中学到的所有概念和方法的综合应用的一部分。学生完成案例研究的第 1 部分后，将进入第 2 部分。读者应注意，由于本案例研究中事件发生的时间顺序，只有在学生完成第 1 部分中的收入战略后，才会向他们介绍第 2 部分。
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Pub Date : 2024-01-28DOI: 10.1177/21649987231223381
Kuan-Huei Lee, Po-Ju Chen, Huey Chern Boo
This case study presents the applications of OpenAI to enhance performance for Tulasi Restaurant, a newly acquired business by BLM8, Holding Pte LLC., a leading high-tech organization, in Singapore. Applying the Brand Positioning Process Model, Mr. Reddy, the CEO of the BLM8 intended to transform the traditional Indian restaurant to it new food and beverage brand with cutting edge technology. A list of Open AI applications including ChatGPT to restaurant operations, from marketing, menu creation to employee training, to enhance its competitive advantages was addressed. With potential issues and strategic alternatives, if you were Mr. Reddy, what would you do?
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This case study examines the difficulties multinational corporations (MNCs) encounter when sharing knowledge among their various business units. The study pinpoints four main challenges to knowledge transfer: the hoarding-of-expertise challenge (HEC), the foreigner challenge (FC), the not-invented-here challenge (NIH), and the absorptive capacity challenge (ACC) and presents approaches to tackle these issues. The case study centers around the A&A hotel chain, specifically its subsidiary, “Maria the Great Hotel,” located on Kish Island in Iran. The study identified challenges within the context of this multinational hotel chain. It introduced strategies that can be used to address these challenges, emphasizing the significance of knowledge transfer in attaining organizational success and gaining a competitive edge.
{"title":"Challenges and Strategies for Knowledge Transfer in Multinational Corporations: The Case of Hotel “Maria the Great”","authors":"Atefeh Charmchian Langroudi, Maryam Charmchian Langroudi, Furkan Arasli, Imran Rahman","doi":"10.1177/21649987231221477","DOIUrl":"https://doi.org/10.1177/21649987231221477","url":null,"abstract":"This case study examines the difficulties multinational corporations (MNCs) encounter when sharing knowledge among their various business units. The study pinpoints four main challenges to knowledge transfer: the hoarding-of-expertise challenge (HEC), the foreigner challenge (FC), the not-invented-here challenge (NIH), and the absorptive capacity challenge (ACC) and presents approaches to tackle these issues. The case study centers around the A&A hotel chain, specifically its subsidiary, “Maria the Great Hotel,” located on Kish Island in Iran. The study identified challenges within the context of this multinational hotel chain. It introduced strategies that can be used to address these challenges, emphasizing the significance of knowledge transfer in attaining organizational success and gaining a competitive edge.","PeriodicalId":515966,"journal":{"name":"Journal of Hospitality & Tourism Cases","volume":"2 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139524387","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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