Pub Date : 2024-01-09DOI: 10.1108/jhtt-02-2022-0045
Hafiz Muhammad Wasif Rasheed, Yuanqiong He, Hafiz Muhammad Usman Khizar, Junaid Khalid
Purpose This study aims to identify, review and synthesize existing literature on key theories, drivers and barriers affecting consumer adoption or resistance to artificial intelligence (AI) in the hospitality sector. Design/methodology/approach This study aims to conduct a complete literature review of the accrued knowledge generated so far on AI in the hospitality sector. To attain the overall objectives of this study, we used the systematic literature review (SLR) method. This method systematically handles the diversity of knowledge in a specific topic to answer precise research questions. It also generates new visions through a synthesis of the literature, to identify the knowledge gaps, set the new directions for the future researcher and provide sufficient guidance to inform the policy and practice. Findings The findings of this study are presented in three sections, as follows: descriptive analysis, content analysis and synthesized framework. The findings highlighted the state-of-the-art mapping of the existing research in terms of publication frequency over time and across publication outlets, key theories, methods and geographies. In addition, literature on consumer adoption (or resistance) of AI in hospitality is content analyzed to highlight key drivers and barriers. Moreover, this review critically evaluates extant literature and sets future agendas by postulating specific research questions for further knowledge development in this field of study. Research limitations/implications The SLR focused on consumer adoption or resistance to use AI in hospitality literature. The future researcher may include additional streams to get better results. Practical implications The study findings will help multiple stakeholders to understand the underlying causes of customer resistance or barriers to the intention to use/adopt AI services in the hotel sector. Furthermore, study results will allow them to better analyze the relationship between customer barriers, intents or consumer decision behaviors. Originality/value First, this study provides a comprehensive synthesis of the literature on the consumer adoption or resistance of AI in hospitality. This study categorizes the existing diversified literature in two main themes – drivers and barriers – to present a simplistic picture of the existing literature. Second, the review highlights the gaps and limitations in existing research and provides guidance for future scholars. Third, the key contribution of this review is the development of a unified framework on the consumer adoption or resistance of AI in the hospitality sector. That is, this study puts forward the behavioral reasoning theory framework and suggests that future research using this lens will immensely contribute to existing literature. Finally, this study facilitates the practitioners to understand the key motivating and hindering factors affecting the adoption and resistance behavior.
{"title":"What drives the adoption of artificial intelligence among consumers in the hospitality sector: a systematic literature review and future agenda","authors":"Hafiz Muhammad Wasif Rasheed, Yuanqiong He, Hafiz Muhammad Usman Khizar, Junaid Khalid","doi":"10.1108/jhtt-02-2022-0045","DOIUrl":"https://doi.org/10.1108/jhtt-02-2022-0045","url":null,"abstract":"\u0000Purpose\u0000This study aims to identify, review and synthesize existing literature on key theories, drivers and barriers affecting consumer adoption or resistance to artificial intelligence (AI) in the hospitality sector.\u0000\u0000\u0000Design/methodology/approach\u0000This study aims to conduct a complete literature review of the accrued knowledge generated so far on AI in the hospitality sector. To attain the overall objectives of this study, we used the systematic literature review (SLR) method. This method systematically handles the diversity of knowledge in a specific topic to answer precise research questions. It also generates new visions through a synthesis of the literature, to identify the knowledge gaps, set the new directions for the future researcher and provide sufficient guidance to inform the policy and practice.\u0000\u0000\u0000Findings\u0000The findings of this study are presented in three sections, as follows: descriptive analysis, content analysis and synthesized framework. The findings highlighted the state-of-the-art mapping of the existing research in terms of publication frequency over time and across publication outlets, key theories, methods and geographies. In addition, literature on consumer adoption (or resistance) of AI in hospitality is content analyzed to highlight key drivers and barriers. Moreover, this review critically evaluates extant literature and sets future agendas by postulating specific research questions for further knowledge development in this field of study.\u0000\u0000\u0000Research limitations/implications\u0000The SLR focused on consumer adoption or resistance to use AI in hospitality literature. The future researcher may include additional streams to get better results.\u0000\u0000\u0000Practical implications\u0000The study findings will help multiple stakeholders to understand the underlying causes of customer resistance or barriers to the intention to use/adopt AI services in the hotel sector. Furthermore, study results will allow them to better analyze the relationship between customer barriers, intents or consumer decision behaviors.\u0000\u0000\u0000Originality/value\u0000First, this study provides a comprehensive synthesis of the literature on the consumer adoption or resistance of AI in hospitality. This study categorizes the existing diversified literature in two main themes – drivers and barriers – to present a simplistic picture of the existing literature. Second, the review highlights the gaps and limitations in existing research and provides guidance for future scholars. Third, the key contribution of this review is the development of a unified framework on the consumer adoption or resistance of AI in the hospitality sector. That is, this study puts forward the behavioral reasoning theory framework and suggests that future research using this lens will immensely contribute to existing literature. Finally, this study facilitates the practitioners to understand the key motivating and hindering factors affecting the adoption and resistance behavior.\u0000","PeriodicalId":51611,"journal":{"name":"Journal of Hospitality and Tourism Technology","volume":null,"pages":null},"PeriodicalIF":4.7,"publicationDate":"2024-01-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139443610","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-02DOI: 10.1108/jhtt-04-2023-0096
Wenyue Tang, Tengfei Zhang, Yang Yang
Purpose This study aims to discuss the formation mechanism of members’ emotional attachment to virtual travel communities from an online–offline perspective, focusing on the role of offline tourism experiences. Design/methodology/approach A questionnaire was designed to survey active travel enthusiast clubs that hold frequent offline tourism activities. A structural equation modeling method was used to estimate the model and test the research hypotheses. Findings Results demonstrated that offline travel experiences positively influenced online community attachment (i.e., community dependence and identity), and this effect was more pronounced than that of one’s sense of community (i.e., belonging, trust and immersion) on community attachment. Therefore, compared with online interaction, offline travel experiences played a greater part in strengthening virtual community attachment. Originality/value The study presents a pioneering effort on understanding how offline activities help shape the community attachment to virtual communities.
{"title":"Does offline activity matter? Understanding community attachment to virtual travel communities","authors":"Wenyue Tang, Tengfei Zhang, Yang Yang","doi":"10.1108/jhtt-04-2023-0096","DOIUrl":"https://doi.org/10.1108/jhtt-04-2023-0096","url":null,"abstract":"Purpose This study aims to discuss the formation mechanism of members’ emotional attachment to virtual travel communities from an online–offline perspective, focusing on the role of offline tourism experiences. Design/methodology/approach A questionnaire was designed to survey active travel enthusiast clubs that hold frequent offline tourism activities. A structural equation modeling method was used to estimate the model and test the research hypotheses. Findings Results demonstrated that offline travel experiences positively influenced online community attachment (i.e., community dependence and identity), and this effect was more pronounced than that of one’s sense of community (i.e., belonging, trust and immersion) on community attachment. Therefore, compared with online interaction, offline travel experiences played a greater part in strengthening virtual community attachment. Originality/value The study presents a pioneering effort on understanding how offline activities help shape the community attachment to virtual communities.","PeriodicalId":51611,"journal":{"name":"Journal of Hospitality and Tourism Technology","volume":null,"pages":null},"PeriodicalIF":4.7,"publicationDate":"2024-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139124709","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-02DOI: 10.1108/jhtt-06-2022-0159
Marcya Stefany Gonzáles-Santiago, Sandra Maria Correira Loureiro, Daniela Langaro, Faizan Ali
Purpose The purpose of this paper is to systematically analyze existing studies related to the adoption of smart technologies in cruise tourism services, particularly robots, artificial intelligence, service automation and virtual reality. More specifically, the authors intend to highlight the current state of research on this topic, present the findings within a conceptual framework and propose a research agenda. Design/methodology/approach The relevant literature was extracted using two major electronic databases, web of science (WoS) and Scopus. The authors identified 31 articles from high-quality journals and used a systematic review and the VOSviewer software to analyze them. Findings Since 2014, there has been an increase in the number of studies related to smart technologies in cruise tourism services. At first, researchers focused on Royal Caribbean’s robotic bartender arm, whereas other technologies such as digital signage, self-service options, facial recognition and virtual culinary experiences received less attention. However, the interest in exploring these last smart technologies has grown significantly since 2019. The adoption of RAISA in the cruise tourism service (ASCT) framework was proposed, identifying five major domains: cruise robotic technology, technology innovation, cruise passengers’ engagement behavior, cruise passengers’ technology readiness and privacy perception and knowledge expertise. These domains provide valuable guidance for future research in this field. Originality/value To the best of the authors’ knowledge, this is the first study to systematically analyze literature on the adoption of new technologies in cruise tourism services, specifically focusing on the major technologies available on cruise ships.
{"title":"Adoption of smart technologies in the cruise tourism services: a systematic review and future research agenda","authors":"Marcya Stefany Gonzáles-Santiago, Sandra Maria Correira Loureiro, Daniela Langaro, Faizan Ali","doi":"10.1108/jhtt-06-2022-0159","DOIUrl":"https://doi.org/10.1108/jhtt-06-2022-0159","url":null,"abstract":"\u0000Purpose\u0000The purpose of this paper is to systematically analyze existing studies related to the adoption of smart technologies in cruise tourism services, particularly robots, artificial intelligence, service automation and virtual reality. More specifically, the authors intend to highlight the current state of research on this topic, present the findings within a conceptual framework and propose a research agenda.\u0000\u0000\u0000Design/methodology/approach\u0000The relevant literature was extracted using two major electronic databases, web of science (WoS) and Scopus. The authors identified 31 articles from high-quality journals and used a systematic review and the VOSviewer software to analyze them.\u0000\u0000\u0000Findings\u0000Since 2014, there has been an increase in the number of studies related to smart technologies in cruise tourism services. At first, researchers focused on Royal Caribbean’s robotic bartender arm, whereas other technologies such as digital signage, self-service options, facial recognition and virtual culinary experiences received less attention. However, the interest in exploring these last smart technologies has grown significantly since 2019. The adoption of RAISA in the cruise tourism service (ASCT) framework was proposed, identifying five major domains: cruise robotic technology, technology innovation, cruise passengers’ engagement behavior, cruise passengers’ technology readiness and privacy perception and knowledge expertise. These domains provide valuable guidance for future research in this field.\u0000\u0000\u0000Originality/value\u0000To the best of the authors’ knowledge, this is the first study to systematically analyze literature on the adoption of new technologies in cruise tourism services, specifically focusing on the major technologies available on cruise ships.\u0000","PeriodicalId":51611,"journal":{"name":"Journal of Hospitality and Tourism Technology","volume":null,"pages":null},"PeriodicalIF":4.7,"publicationDate":"2024-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139452685","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-11DOI: 10.1108/jhtt-03-2023-0074
Boyu Lin, Woojin Lee, Yunseon Choe
Purpose Local events play a significant role in rebuilding relationships and increasing engagement with local communities in the postpandemic. This study aims to investigate how potential attendees’ usage of local event hashtags facilitates social media engagement, further enhancing their intentions to attend local events. Design/methodology/approach This study adopted an exploratory sequential mixed approach. The qualitative phase used 12 semistructured in-depth interviews to explore motivations for hashtag usage and developed instruments to measure hashtag usage and social media engagement. The quantitative phase examined the relationship among motivations and behaviors of hashtag usage, social media engagement and behavioral intention through 522 online surveys. Findings Qualitatively, four themes manifest in hashtag users’ motivations in the context of local events: self-promoting, searching, summarizing and conforming. The quantitative findings show that these motivations influence active and passive hashtag usage differently, leading to different types of social media engagement (i.e. persistent, customized and triggered engagement). All social media engagements can significantly enhance the intention to attend local events. Originality/value This study divides active and passive hashtag users, conceptualizes social media engagement through hashtag usage under the affordance approach and develops instruments for these concepts. It emphasizes the importance of hashtag usage that drives social media engagement and provides insights for local event planners.
{"title":"Social media engagement of hashtag users in the context of local events: mixed method approach","authors":"Boyu Lin, Woojin Lee, Yunseon Choe","doi":"10.1108/jhtt-03-2023-0074","DOIUrl":"https://doi.org/10.1108/jhtt-03-2023-0074","url":null,"abstract":"\u0000Purpose\u0000Local events play a significant role in rebuilding relationships and increasing engagement with local communities in the postpandemic. This study aims to investigate how potential attendees’ usage of local event hashtags facilitates social media engagement, further enhancing their intentions to attend local events.\u0000\u0000\u0000Design/methodology/approach\u0000This study adopted an exploratory sequential mixed approach. The qualitative phase used 12 semistructured in-depth interviews to explore motivations for hashtag usage and developed instruments to measure hashtag usage and social media engagement. The quantitative phase examined the relationship among motivations and behaviors of hashtag usage, social media engagement and behavioral intention through 522 online surveys.\u0000\u0000\u0000Findings\u0000Qualitatively, four themes manifest in hashtag users’ motivations in the context of local events: self-promoting, searching, summarizing and conforming. The quantitative findings show that these motivations influence active and passive hashtag usage differently, leading to different types of social media engagement (i.e. persistent, customized and triggered engagement). All social media engagements can significantly enhance the intention to attend local events.\u0000\u0000\u0000Originality/value\u0000This study divides active and passive hashtag users, conceptualizes social media engagement through hashtag usage under the affordance approach and develops instruments for these concepts. It emphasizes the importance of hashtag usage that drives social media engagement and provides insights for local event planners.\u0000","PeriodicalId":51611,"journal":{"name":"Journal of Hospitality and Tourism Technology","volume":null,"pages":null},"PeriodicalIF":4.7,"publicationDate":"2023-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138584557","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-29DOI: 10.1108/jhtt-10-2022-0293
C. Morosan, Aslıhan Dursun-Cengizci
Purpose Given the rapid development in artificial intelligence (AI), the hotel industry is deploying AI-based systems. In line with this important development, this study aims to examine the impact of trust in the hotel and AI-related performance ambiguity on consumers’ engagement with AI-based systems. This study ultimately examined the impact of engagement on consumers’ intentions to stay in hotels offering such systems, and intentions to tip. Design/methodology/approach This study developed a conceptual model based on the social cognition theory. The study used an online survey methodology and collected data from a nationwide sample of 400 hotel consumers from the USA. The data analysis was conducted with structural equation modeling. Findings Consumers’ engagement is strongly influenced by their trust in the hotel but not by performance ambiguity associated with AI. In turn, engagement strongly influenced consumers’ intentions to stay in hotels that have such systems and their intentions to tip. Originality/value As AI systems capable of making decisions for consumers are becoming increasingly present in hotels, little is known about the way consumers engage with such systems and whether their engagement leads to economic impact. This is the first study that validated a model that explains intentions to stay and tip for services facilitated by autonomous AI-based systems that can make decisions for consumers.
{"title":"Tips and trips: a structural model of guests’ intentions to stay and tip for AI-based services in hotels","authors":"C. Morosan, Aslıhan Dursun-Cengizci","doi":"10.1108/jhtt-10-2022-0293","DOIUrl":"https://doi.org/10.1108/jhtt-10-2022-0293","url":null,"abstract":"Purpose Given the rapid development in artificial intelligence (AI), the hotel industry is deploying AI-based systems. In line with this important development, this study aims to examine the impact of trust in the hotel and AI-related performance ambiguity on consumers’ engagement with AI-based systems. This study ultimately examined the impact of engagement on consumers’ intentions to stay in hotels offering such systems, and intentions to tip. Design/methodology/approach This study developed a conceptual model based on the social cognition theory. The study used an online survey methodology and collected data from a nationwide sample of 400 hotel consumers from the USA. The data analysis was conducted with structural equation modeling. Findings Consumers’ engagement is strongly influenced by their trust in the hotel but not by performance ambiguity associated with AI. In turn, engagement strongly influenced consumers’ intentions to stay in hotels that have such systems and their intentions to tip. Originality/value As AI systems capable of making decisions for consumers are becoming increasingly present in hotels, little is known about the way consumers engage with such systems and whether their engagement leads to economic impact. This is the first study that validated a model that explains intentions to stay and tip for services facilitated by autonomous AI-based systems that can make decisions for consumers.","PeriodicalId":51611,"journal":{"name":"Journal of Hospitality and Tourism Technology","volume":null,"pages":null},"PeriodicalIF":4.7,"publicationDate":"2023-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139213032","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-27DOI: 10.1108/jhtt-10-2022-0284
Woo-Hyuk Kim, E. Park, Bongsug Chae
Purpose In this study, to investigate tourist mobility (i.e. hotel visits) during the COVID-19 pandemic, the authors developed three objectives with reference to protection motivation theory: (1) to examine changes in travel distances in the USA before and during the pandemic, (2) to identify distinct travel patterns across different regions during the pandemic; and (3) to explore threat- and coping-related factors influencing tourist mobility. Design/methodology/approach The authors used two primary sources of data. First, smartphone data from SafeGraph provided hotel-specific variables (e.g. location and visitor counts) and travel distances for 63,610 hotels in the USA. Second, state-level data representing various factors associated with travel distance were obtained from COVID-19 Data Hub and the US Census Bureau. The authors analyzed changes in travel distances over time at the state and regional levels and investigated clinical, policy and demographic factors associated with such changes. Findings The findings reveal actual travel movements and intraregional variances across different stages of the pandemic, as well as the roles of health-related policies and other externalities in shaping travel patterns amid public health risks. Originality/value To the best of the authors’ knowledge, this study is the first to empirically examine changes in travel distances to hotels as destinations using smartphone data along with state-level data on COVID-19 and demographics. The findings suggest that tourism enterprises and stakeholders can proactively adapt their strategies by considering threat appraisals and coping mechanisms, both of which are influenced by externalities such as health-related policies.
{"title":"Understanding the impact of COVID-19 on consumer mobility and recovery from a distance perspective: a mobile phone data application","authors":"Woo-Hyuk Kim, E. Park, Bongsug Chae","doi":"10.1108/jhtt-10-2022-0284","DOIUrl":"https://doi.org/10.1108/jhtt-10-2022-0284","url":null,"abstract":"Purpose In this study, to investigate tourist mobility (i.e. hotel visits) during the COVID-19 pandemic, the authors developed three objectives with reference to protection motivation theory: (1) to examine changes in travel distances in the USA before and during the pandemic, (2) to identify distinct travel patterns across different regions during the pandemic; and (3) to explore threat- and coping-related factors influencing tourist mobility. Design/methodology/approach The authors used two primary sources of data. First, smartphone data from SafeGraph provided hotel-specific variables (e.g. location and visitor counts) and travel distances for 63,610 hotels in the USA. Second, state-level data representing various factors associated with travel distance were obtained from COVID-19 Data Hub and the US Census Bureau. The authors analyzed changes in travel distances over time at the state and regional levels and investigated clinical, policy and demographic factors associated with such changes. Findings The findings reveal actual travel movements and intraregional variances across different stages of the pandemic, as well as the roles of health-related policies and other externalities in shaping travel patterns amid public health risks. Originality/value To the best of the authors’ knowledge, this study is the first to empirically examine changes in travel distances to hotels as destinations using smartphone data along with state-level data on COVID-19 and demographics. The findings suggest that tourism enterprises and stakeholders can proactively adapt their strategies by considering threat appraisals and coping mechanisms, both of which are influenced by externalities such as health-related policies.","PeriodicalId":51611,"journal":{"name":"Journal of Hospitality and Tourism Technology","volume":null,"pages":null},"PeriodicalIF":4.7,"publicationDate":"2023-11-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139234727","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-21DOI: 10.1108/jhtt-01-2023-0003
Seonjeong (Ally) Lee, Haemoon Oh
Purpose Based on stimulus-organism-response theory, this study aims to explore how digital service communication strategies affected customers’ e-service agent use intentions through perceived warmth and competence. Design/methodology/approach A 2 × 2 scenario-based experiment was conducted to test the proposed relationships. Findings Findings indicated when a high-authority conversation party was engaged in digital service communications, customers showed higher e-service agent use intentions through perceived warmth and competence in an emoji-presence conversation style. Originality/value To the best of the authors’ knowledge, this study is the first to explore the effects of digital service communication strategies on customers’ internal and behavioral responses.
{"title":"Enhancing digital service communication strategies","authors":"Seonjeong (Ally) Lee, Haemoon Oh","doi":"10.1108/jhtt-01-2023-0003","DOIUrl":"https://doi.org/10.1108/jhtt-01-2023-0003","url":null,"abstract":"Purpose Based on stimulus-organism-response theory, this study aims to explore how digital service communication strategies affected customers’ e-service agent use intentions through perceived warmth and competence. Design/methodology/approach A 2 × 2 scenario-based experiment was conducted to test the proposed relationships. Findings Findings indicated when a high-authority conversation party was engaged in digital service communications, customers showed higher e-service agent use intentions through perceived warmth and competence in an emoji-presence conversation style. Originality/value To the best of the authors’ knowledge, this study is the first to explore the effects of digital service communication strategies on customers’ internal and behavioral responses.","PeriodicalId":51611,"journal":{"name":"Journal of Hospitality and Tourism Technology","volume":null,"pages":null},"PeriodicalIF":4.7,"publicationDate":"2023-11-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139250635","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-14DOI: 10.1108/jhtt-01-2023-0020
Ha-Won Jang, Hyo Sun Jung, Meehee Cho
Purpose Blockchains provide significant benefits for business operations due to its transparency, traceability and information sharing. However, application to the food and beverage (F&B) industry was scarce. The purpose of this study is to explore how to form F&B managers’ blockchain adoption by applying behavioral reasoning theory (BRT). Additionally, supply chain partnerships (SCPs) were tested for the potential moderating roles within BRT. This study’s findings expand existing knowledge by providing novel information for F&B management. Design/methodology/approach Data were collected from F&B managers by using an online survey method. A structural equation modeling and multi-group analysis were performed to test the hypothesized relationships. Findings Findings revealed that the positive effects of “reasons for” on “attitudes,” and “adoption intentions” while “reasons against” did not show such effects. Environmental benefits of blockchains were found to lead more positive attitudes while traditional barriers were the greatest constraints for adopting blockchains. This study supports the significant moderating roles of SCPs within the context of F&B blockchain adoption. Originality/value This study contributes to the technology literature in the foodservice context by applying BRT as a theoretical lens. The importance of developing SCPs for F&B blockchain adoption and exploitation is highlighted.
{"title":"Blockchain adoption in the food and beverage industry from a behavioral reasoning perspective: moderating roles of supply chain partnerships","authors":"Ha-Won Jang, Hyo Sun Jung, Meehee Cho","doi":"10.1108/jhtt-01-2023-0020","DOIUrl":"https://doi.org/10.1108/jhtt-01-2023-0020","url":null,"abstract":"Purpose Blockchains provide significant benefits for business operations due to its transparency, traceability and information sharing. However, application to the food and beverage (F&B) industry was scarce. The purpose of this study is to explore how to form F&B managers’ blockchain adoption by applying behavioral reasoning theory (BRT). Additionally, supply chain partnerships (SCPs) were tested for the potential moderating roles within BRT. This study’s findings expand existing knowledge by providing novel information for F&B management. Design/methodology/approach Data were collected from F&B managers by using an online survey method. A structural equation modeling and multi-group analysis were performed to test the hypothesized relationships. Findings Findings revealed that the positive effects of “reasons for” on “attitudes,” and “adoption intentions” while “reasons against” did not show such effects. Environmental benefits of blockchains were found to lead more positive attitudes while traditional barriers were the greatest constraints for adopting blockchains. This study supports the significant moderating roles of SCPs within the context of F&B blockchain adoption. Originality/value This study contributes to the technology literature in the foodservice context by applying BRT as a theoretical lens. The importance of developing SCPs for F&B blockchain adoption and exploitation is highlighted.","PeriodicalId":51611,"journal":{"name":"Journal of Hospitality and Tourism Technology","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134991354","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-24DOI: 10.1108/jhtt-11-2022-0299
Wajdy Omran, Ricardo F. Ramos, Beatriz Casais
Purpose This study consolidates insights on the role of virtual reality (VR) and augmented reality (AR) in tourism engagement (TE). In addition, it suggests new directions for research in tourism and hospitality. Design/methodology/approach A hybrid integrative review was used with bibliometric and theory-context-characteristics-method framework analyses of 236 peer-reviewed journal articles. Findings Computer science journals dominate TE in VR/AR research. Emotional and immersive attributes of VR/AR sustain TE. Exploring cultural theories can enrich TE perspectives in the context of VR/AR. This study offers fruitful directions by exploring virtual technology’s role in sustaining cultural heritage and studying TE intentions and perceptions on VR/AR tourism mobile applications. Originality/value To the best of the authors’ knowledge, this is the first study that uncovers the structure and intellectual rationale of existent research.
{"title":"Virtual reality and augmented reality applications and their effect on tourist engagement: a hybrid review","authors":"Wajdy Omran, Ricardo F. Ramos, Beatriz Casais","doi":"10.1108/jhtt-11-2022-0299","DOIUrl":"https://doi.org/10.1108/jhtt-11-2022-0299","url":null,"abstract":"Purpose This study consolidates insights on the role of virtual reality (VR) and augmented reality (AR) in tourism engagement (TE). In addition, it suggests new directions for research in tourism and hospitality. Design/methodology/approach A hybrid integrative review was used with bibliometric and theory-context-characteristics-method framework analyses of 236 peer-reviewed journal articles. Findings Computer science journals dominate TE in VR/AR research. Emotional and immersive attributes of VR/AR sustain TE. Exploring cultural theories can enrich TE perspectives in the context of VR/AR. This study offers fruitful directions by exploring virtual technology’s role in sustaining cultural heritage and studying TE intentions and perceptions on VR/AR tourism mobile applications. Originality/value To the best of the authors’ knowledge, this is the first study that uncovers the structure and intellectual rationale of existent research.","PeriodicalId":51611,"journal":{"name":"Journal of Hospitality and Tourism Technology","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135219769","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-16DOI: 10.1108/jhtt-02-2023-0046
Sezer Yersüren, Çağıl Hale Özel
Purpose This study aims to investigate the effect of virtual reality experience quality on destination visit intention and virtual reality travel intention through the technology acceptance model (TAM). Design/methodology/approach Quantitative data gathered from questionnaires applied to 198 people after undertaking an imaginary three-dimensional (3D) destination experience were analyzed with PLS-SEM. Findings Virtual reality experience quality influences perceptions and intentions. The perceived ease of use affects perceived usefulness, perceived usefulness effects attitude and destination visit intention, while perceived risk affects only virtual reality travel intention. Attitude affects both intentions. Research limitations/implications The main limitation of the study relates to the quality of the experience offered, which is limited to the technical capacity of the virtual reality glasses used. Virtual reality can be used as a new economic offering and create a realistic destination experience. Virtual reality experience quality is an important determinant of intention in physical and imaginary travels, in shaping perceptions and minimizing travel risks. The explanatory power of the model can be increased by adding the perceived risk variable to TAM. The study has brought new perspectives, new insights and suggestions for developing tourism. Originality/value In the study, a 3D imaginary destination with its mise-en-scène and story, which includes more than one destination type, was designed. This study contributes to the literature by analyzing real and virtual visit intentions, combining the fields of the experience economy, risk perception and TAM.
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