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The uneven impact of the COVID-19 pandemic on domestic tourist flows: what does mobile phone data tell us? COVID-19 大流行对国内游客流量的不均衡影响:手机数据告诉我们什么?
IF 4.7 3区 管理学 Q1 Computer Science Pub Date : 2024-04-22 DOI: 10.1108/jhtt-04-2023-0103
A. Condeço-Melhorado, J. García-Palomares, Javier Gutiérrez
PurposeThe COVID-19 pandemic has significantly impacted global tourism, with international travel bearing the burden of restrictions. Domestic tourism has also faced substantial challenges. This paper aims to analyse the impact of the COVID-19 pandemic on domestic tourism in Spain, focusing on travel from Madrid (the country’s capital) to other tourist destinations.Design/methodology/approachMobile phone data has been used to study the evolution of tourist trips over the summers of 2019, 2020 and 2021. Regression models are used to explain the number of visitors at destinations.FindingsThe pandemic not only caused a drastic drop in tourist flows but also disrupted the overall pattern of the domestic flow system. Winning destinations were typically areas in proximity to Madrid and less densely populated destinations, while urban destinations were major losers. The preferences of domestic tourists varied notably by income group, but the decrease in trip volumes showed only marginal differences.Originality/valueThe paper demonstrates the potential of mobile phone data analysis to study the uneven impact of external shocks, such as the COVID-19 pandemic, on tourist destinations. This approach considers spatial resilience heterogeneity within regions or provinces. By incorporating income information, the analysis introduces a social dimension to highly detailed spatial data, surpassing traditional studies conducted at the regional or national levels.
目的 COVID-19 大流行对全球旅游业产生了重大影响,国际旅游受到限制。国内旅游也面临巨大挑战。本文旨在分析 COVID-19 大流行对西班牙国内旅游的影响,重点关注从马德里(西班牙首都)到其他旅游目的地的旅游情况。研究结果疫情不仅导致游客流量急剧下降,还扰乱了国内客流系统的整体格局。获胜的旅游目的地通常是靠近马德里的地区和人口密度较低的旅游目的地,而城市旅游目的地则是主要的失败者。国内游客的偏好因收入群体的不同而有显著差异,但旅行量的减少仅显示出微小的差异。 原创性/价值 本文展示了手机数据分析在研究 COVID-19 大流行病等外部冲击对旅游目的地的不均衡影响方面的潜力。这种方法考虑了地区或省份内的空间弹性异质性。通过纳入收入信息,该分析为高度详细的空间数据引入了社会维度,超越了在地区或国家层面进行的传统研究。
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引用次数: 0
Robotic safety and hygiene attributes: visitors’ intention to receive robot-delivered hospitality services 机器人的安全和卫生属性:游客接受机器人提供的接待服务的意愿
IF 4.7 3区 管理学 Q1 Computer Science Pub Date : 2024-04-15 DOI: 10.1108/jhtt-10-2023-0307
M. Parvez, K. Eluwole, T. Lasisi
PurposeThis study aims to investigate tourists’ intentions to use hotel service robots with a focus on safety and hygiene. It examines the impact of perceived safety, health awareness and service assurance on consumer engagement and robot usage.Design/methodology/approachSurvey data from 275 participants with experience in robotic service were analyzed using structural equation modeling (SEM). The study used purposive sampling and collected data via the Prolific platform, using SEM and SmartPLS Ver. 3.0 for analysis.FindingsResults indicate customers prioritize safety and hygiene, valuing effective service responses and cleanliness. Perceived robotic safety and service assurance positively influence personal engagement, with a preference for service robots among female guests.Research limitations/implicationsWhile emphasizing the importance of safety and service assurance in hotel robotics, the study acknowledges limitations in personalization and conclusive use of service robots.Originality/valueThis research contributes to understanding the role of perceived safety in service robot usage, highlighting the significance of user trust and comfort in human–robot interactions. It also explores the novel connection between service assurance and service robots, offering insights into robotic performance reliability in user-centric contexts.
目的本研究旨在调查游客使用酒店服务机器人的意愿,重点关注安全和卫生问题。本研究使用结构方程建模(SEM)分析了来自 275 名具有机器人服务经验的参与者的调查数据。研究采用目的性抽样,通过 Prolific 平台收集数据,并使用 SEM 和 SmartPLS Ver.在强调安全和服务保障在酒店机器人技术中的重要性的同时,该研究也承认了服务机器人在个性化和确定性使用方面的局限性。原创性/价值这项研究有助于理解感知安全在服务机器人使用中的作用,强调了用户信任和舒适在人机交互中的重要性。它还探索了服务保证与服务机器人之间的新联系,为在以用户为中心的环境中机器人性能的可靠性提供了见解。
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引用次数: 0
Embracing the ChatGPT revolution: unlocking new horizons for tourism 迎接 ChatGPT 革命:打开旅游业的新局面
IF 4.7 3区 管理学 Q1 Computer Science Pub Date : 2024-04-10 DOI: 10.1108/jhtt-07-2023-0203
Ji Shi, Minwoo Lee, V. G. Girish, Guangyu Xiao, Choong-Ki Lee
PurposeThis study aims to investigate tourists’ attitudes and intentions regarding the usage of Chat Generative Pre-trained Transformer (ChatGPT) for accessing tourism information. Furthermore, by integrating the perceived risks associated with ChatGPT and the theory of planned behavior (TPB), this research examines the impact of three types of perceived risks, such as privacy risk, accuracy risk and overreliance risk, on tourists’ behavioral intention.Design/methodology/approachData were gathered for this study by using two online survey platforms, thus resulting in a sample of 536 respondents. The online survey questionnaire assessed tourists’ perceived risks, attitude, subjective norm, perceived behavioral control, behavioral intention and demographic information related to their usage of ChatGPT.FindingsThe structural equation modeling analysis revealed that tourists express concerns about the associated risks of using ChatGPT to search for tourism information, specifically privacy risk, accuracy risk and overreliance risk. It was found that perceived risks significantly influence tourists’ attitude and intention toward the usage of ChatGPT, which is consistent with the hypotheses proposed in previous literature regarding tourists’ perceived risks of ChatGPT.Research limitations/implicationsThis work is a preliminary empirical study that assesses tourists’ behavioral intention toward the use of ChatGPT in the field of tourism. Previous research has remained at the hypothetical level, speculating about the impact of ChatGPT on the tourism industry. This study investigates the behavioral intention of tourists who have used ChatGPT to search for travel information. Furthermore, this study provides evidence based on the outcome of this research and offers theoretical foundations for the sustainable development of generative AI in the tourism domain. This study has limitations in that it primarily focused on exploring the risks associated with ChatGPT and did not extensively investigate its range of benefits.Practical implicationsFirst, to address privacy concerns that pose significant challenges for chatbots various measures, such as data encryption, secure storage and obtaining user consent, are crucial. Second, despite concerns and uncertainties, the introduction of ChatGPT holds promising prospects for the tourism industry. By offering personalized recommendations and enhancing operational efficiency, ChatGPT has the potential to revolutionize travel experiences. Finally, recognizing the potential of ChatGPT in enhancing customer service and operational efficiency is crucial for tourism enterprises.Social implicationsRecognizing the potential of ChatGPT in enhancing customer service and operational efficiency is crucial for tourism enterprises. As their interest in adopting ChatGPT grows, increased investments and resources will be dedicated to developing and implementing ChatGPT solutions. This enhancement may involve cr
目的 本研究旨在调查游客对使用聊天生成预训练转换器(ChatGPT)获取旅游信息的态度和意向。此外,本研究还将 ChatGPT 的感知风险与计划行为理论(TPB)相结合,探讨了隐私风险、准确性风险和过度依赖风险等三种感知风险对游客行为意向的影响。结构方程模型分析表明,游客对使用 ChatGPT 搜索旅游信息的相关风险表示担忧,特别是隐私风险、准确性风险和过度依赖风险。研究发现,感知风险极大地影响了游客使用 ChatGPT 的态度和意向,这与以往文献中关于游客感知 ChatGPT 风险的假设是一致的。研究局限/意义本研究是一项初步的实证研究,旨在评估游客在旅游领域使用 ChatGPT 的行为意向。以往的研究一直停留在假设层面,推测 ChatGPT 对旅游业的影响。本研究调查了使用 ChatGPT 搜索旅游信息的游客的行为意向。此外,本研究还提供了基于本研究成果的证据,为生成式人工智能在旅游领域的可持续发展提供了理论基础。本研究的局限性在于,它主要侧重于探讨与 ChatGPT 相关的风险,而没有广泛调查它的一系列益处。实践意义首先,要解决对聊天机器人构成重大挑战的隐私问题,数据加密、安全存储和征得用户同意等各种措施至关重要。其次,尽管存在顾虑和不确定性,但引入 ChatGPT 对旅游业来说前景广阔。通过提供个性化建议和提高运营效率,ChatGPT 有可能彻底改变旅游体验。最后,认识到 ChatGPT 在提高客户服务和运营效率方面的潜力对旅游企业至关重要。社会影响认识到 ChatGPT 在提高客户服务和运营效率方面的潜力对旅游企业至关重要。随着旅游企业对采用 ChatGPT 的兴趣与日俱增,他们将投入更多的投资和资源来开发和实施 ChatGPT 解决方案。这种提升可能涉及创建定制化的 ChatGPT 解决方案,并积极开展培训和发展项目,以增强员工有效使用 ChatGPT 功能的能力。这些举措有助于改善客户服务和旅游业的整体运营。原创性/价值本研究将 TPB 与 ChatGPT 的感知风险相结合,从而提供了实证证据。它强调了在游客意图中考虑感知风险的重要性,有助于旅游业中生成式人工智能的可持续发展。因此,它为从业人员和政策制定者提供了宝贵的见解。
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引用次数: 0
Examining Turkish travellers’ non-immersive virtual heritage tour experiences through stimulus–organism–response model 通过刺激-机体-反应模型考察土耳其游客的非沉浸式虚拟遗产旅游体验
IF 4.7 3区 管理学 Q1 Computer Science Pub Date : 2024-03-29 DOI: 10.1108/jhtt-10-2023-0323
Hande Akyurt Kurnaz, O. Kahraman, Alper Kurnaz, O. Atsız
PurposeThis study aims to examine how travellers’ non-immersive virtual heritage authenticity, sense of presence and virtual tour satisfaction stimulate their behavioural intentions (continuance and travel intention) within the stimulus–organism–response model.Design/methodology/approachA questionnaire was designed to survey Turkish travellers (n = 275) participating in a virtual tour. A structural equation modelling method was used to estimate the model and test the research hypotheses.FindingsResearch findings revealed that four out of six hypotheses were supported. Based on the study outputs, authenticity and sense of presence impact overall travellers’ satisfaction. Furthermore, satisfaction influences continuance intention and travel intention.Originality/valueThe study presents a pioneering effort to investigate tourists’ non-immersive virtual heritage tour experiences in a developing destination context through a theoretical framework.
目的本研究旨在研究在刺激--组织--反应模型中,游客的非沉浸式虚拟遗产真实性、存在感和虚拟旅游满意度如何刺激他们的行为意向(持续意向和旅游意向)。研究结果研究结果显示,六个假设中有四个得到了支持。根据研究结果,真实性和临场感会影响游客的整体满意度。原创性/价值本研究通过一个理论框架,对游客在发展中目的地的非沉浸式虚拟遗产旅游体验进行了开创性的研究。
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引用次数: 0
Influence of social media communication on consumer purchase decisions: do luxury hotels value perceived brand authenticity, prestige, and familiarity? 社交媒体传播对消费者购买决策的影响:豪华酒店是否重视感知到的品牌真实性、声望和熟悉度?
IF 4.7 3区 管理学 Q1 Computer Science Pub Date : 2024-03-22 DOI: 10.1108/jhtt-09-2023-0282
Wang Qing, A. Safeer, Muhammad Saqib Khan
PurposeThis paper aims to examine the influence of social media communications, particularly firm-generated content (FGC) and consumer-generated content (CGC) on predicting consumer purchase decisions (CPD) through the lens of perceived brand authenticity (PBA). This paper also investigates the moderating influence of brand prestige (BP) and brand familiarity in the luxury hotel sector.Design/methodology/approachThis study collected data from 390 consumers who were regularly using social media platforms, traveled frequently and stayed in luxury hotels. Following stringent data filtering, 371 responses were analyzed via structural equation modeling.FindingsThe findings indicate that FGC and CGC significantly strengthened PBA. However, CGC was the effective driver that directly influenced CPD. Likewise, PBA directly and indirectly substantially impacted CPD. Finally, BP’s direct and moderating effects significantly influenced CPD in the luxury hotel sector.Originality/valueThis novel study contributes to signaling theory, social media communications and branding literature in the luxury hotel sector.
目的 本文旨在通过感知品牌真实性(PBA)的视角,研究社交媒体传播,尤其是企业生成内容(FGC)和消费者生成内容(CGC)对预测消费者购买决策(CPD)的影响。本文还研究了豪华酒店行业中品牌声望(BP)和品牌熟悉度的调节作用。本研究收集了 390 名经常使用社交媒体平台、频繁旅行并入住豪华酒店的消费者的数据。结果研究结果表明,FGC 和 CGC 显著增强了 PBA。然而,CGC 是直接影响 CPD 的有效驱动因素。同样,PBA 直接和间接地对 CPD 产生了重大影响。最后,BP 的直接效应和调节效应也对豪华酒店行业的 CPD 产生了重大影响。原创性/价值这项新颖的研究为豪华酒店行业的信号理论、社交媒体传播和品牌文献做出了贡献。
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引用次数: 0
Aligning restaurants and artificial intelligence computing of food delivery service with product development 将餐厅和送餐服务的人工智能计算与产品开发结合起来
IF 4.7 3区 管理学 Q1 Computer Science Pub Date : 2024-03-21 DOI: 10.1108/jhtt-10-2023-0322
Shu-Hua Wu, Edward C.S. Ku
PurposeThis study aims to analyze how restaurants' collaboration with mobile food delivery applications (MFDAs) affects product development efficiency and argues that technological capabilities moderate relational ties impact the joint decision-making and development efficiency of restaurant products.Design/methodology/approachA product development efficiency model was formulated using a resource-based view and real options theory. In all, 472 samples were collected from restaurants collaborating with MFDAs, and partial least squares structural equation modeling was applied to the proposed model.FindingsThe findings of this study indicate three factors are critical to the product development efficiency between restaurants and MFDAs; restaurants must develop a strong connection with the latter to ensure meals are consistently served promptly. Developers of MFDAs should use artificial intelligence analysis, such as order records of different genders and ages or various consumption attributes, to collaborate with restaurants.Originality/valueTo the best of the authors’ knowledge, this study is one of the few that considers the role of MFDAs as a product strategy for restaurant operations, and the factors the authors found can enhance restaurants’ product development efficiency. Second, as strategic artificial intelligence adaptation changes, collaborating firms and restaurants use such applications for product development to help consumers identify products.
目的本研究旨在分析餐厅与移动餐饮外卖应用程序(MFDAs)的合作如何影响产品开发效率,并认为技术能力和适度的关系纽带会影响餐厅产品的联合决策和开发效率。研究结果本研究结果表明,有三个因素对餐厅与 MFDA 之间的产品开发效率至关重要;餐厅必须与 MFDA 建立紧密的联系,以确保饭菜的及时供应。据作者所知,本研究是为数不多的将 MFDAs 的作用视为餐厅运营产品战略的研究之一,作者发现的因素可以提高餐厅的产品开发效率。其次,随着人工智能战略适应性的变化,合作企业和餐厅利用此类应用进行产品开发,帮助消费者识别产品。
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引用次数: 0
Contribution of innovation studies to the intellectual structure of the hospitality and tourism literature 创新研究对酒店与旅游业文献知识结构的贡献
IF 4.7 3区 管理学 Q1 Computer Science Pub Date : 2024-02-27 DOI: 10.1108/jhtt-12-2022-0347
H. Arıcı, Mehmet Ali Köseoglu, Cagdas Aydin, Ceren Aydin, Levent Altinay
PurposeThis study aims to identify the role of innovation research in formulating the intellectual structure of the hospitality and tourism literature by performing a bibliometric analysis.Design/methodology/approachIn total, 6,255 journal articles on innovation were gathered from Scopus and analyzed using co-citation, bibliographic coupling and thematic content analyses. The most influential articles were also carefully read to reveal a nomological network of innovation research in hospitality and tourism scholarship.FindingsCo-citation analysis reveals that there are six significant clusters in the field of innovation research. Various philosophical underpinnings might be used in different circumstances, with actor-network and Schumpeterian theory playing significant roles. A review of current works using bibliographic coupling reveals five interesting emerging research areas and makes numerous recommendations for when to conduct more studies. A review of influential articles displayed differences between the co-citation and bibliographic coupling analysis findings and produced a framework for further investigation of the knowledge field.Originality/valueThis paper is among the first integrative reviews on innovation research in hospitality and tourism by quantitatively reviewing published articles and qualitatively reviewing the content of the most influential studies.
本研究旨在通过文献计量学分析,确定创新研究在形成酒店与旅游文献的知识结构中的作用。我们还仔细阅读了最有影响力的文章,以揭示酒店与旅游学术界创新研究的命名网络。研究结果共引分析显示,创新研究领域存在六个重要的集群。在不同的情况下,可以使用不同的哲学基础,其中行动者网络理论和熊彼特理论发挥了重要作用。通过书目耦合对当前著作的回顾,发现了五个有趣的新兴研究领域,并就何时开展更多研究提出了许多建议。对有影响力的文章进行的综述显示了共同引用和书目联用分析结果之间的差异,并为进一步调查该知识领域提供了一个框架。 原创性/价值 本文通过对已发表的文章进行定量综述,并对最有影响力的研究内容进行定性综述,是关于酒店和旅游业创新研究的首批综合综述之一。
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引用次数: 0
What if ChatGPT generates quantitative research data? A case study in tourism 如果 ChatGPT 生成定量研究数据会怎样?旅游业案例研究
IF 4.7 3区 管理学 Q1 Computer Science Pub Date : 2024-02-21 DOI: 10.1108/jhtt-08-2023-0237
Serhat Adem Sop, Doğa Kurçer
PurposeThis study aims to explore whether Chat Generative Pre-training Transformer (ChatGPT) can produce quantitative data sets for researchers who could behave unethically through data fabrication.Design/methodology/approachA two-stage case study related to the field of tourism was conducted, and ChatGPT (v.3.5.) was asked to respond to the first questionnaire on behalf of 400 participants and the second on behalf of 800 participants. The artificial intelligence (AI)-generated data sets’ quality was statistically tested via descriptive statistics, correlation analysis, exploratory factor analysis, confirmatory factor analysis and Harman's single-factor test.FindingsThe results revealed that ChatGPT could respond to the questionnaires as the number of participants at the desired sample size level and could present the generated data sets in a table format ready for analysis. It was also observed that ChatGPT's responses were systematical, and it created a statistically ideal data set. However, it was noted that the data produced high correlations among the observed variables, the measurement model did not achieve sufficient goodness of fit and the issue of common method bias emerged. The conclusion reached is that ChatGPT does not or cannot yet generate data of suitable quality for advanced-level statistical analyses.Originality/valueThis study shows that ChatGPT can provide quantitative data to researchers attempting to fabricate data sets unethically. Therefore, it offers a new and significant argument to the ongoing debates about the unethical use of ChatGPT. Besides, a quantitative data set generated by AI was statistically examined for the first time in this study. The results proved that the data produced by ChatGPT is problematic in certain aspects, shedding light on several points that journal editors should consider during the editorial processes.
目的 本研究旨在探讨聊天生成式预训练转换器(ChatGPT)能否为研究人员生成定量数据集,而这些研究人员可能会通过编造数据而做出不道德的行为。设计/方法/途径 开展了一项与旅游领域相关的两阶段案例研究,要求聊天生成式预训练转换器(ChatGPT,v.3.5.)代表 400 名参与者回答第一份问卷,代表 800 名参与者回答第二份问卷。通过描述性统计、相关性分析、探索性因素分析、确认性因素分析和哈曼单因素测试,对人工智能(AI)生成的数据集的质量进行了统计检测。此外,还发现 ChatGPT 的回答是系统性的,并创建了统计上理想的数据集。不过,我们也注意到,这些数据在观测变量之间产生了很高的相关性,测量模型没有达到足够的拟合度,而且出现了普通方法偏差的问题。得出的结论是,ChatGPT 没有或尚不能生成适合高级统计分析的高质量数据。原创性/价值这项研究表明,ChatGPT 可以为试图不道德地编造数据集的研究人员提供定量数据。因此,它为目前关于不道德使用 ChatGPT 的争论提供了一个新的重要论据。此外,本研究首次对人工智能生成的定量数据集进行了统计检验。结果证明,ChatGPT 生成的数据在某些方面存在问题,并揭示了期刊编辑在编辑过程中应考虑的几个要点。
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引用次数: 0
Avoiding food waste from restaurant tickets: a big data management tool 避免餐厅小票中的食物浪费:大数据管理工具
IF 4.7 3区 管理学 Q1 Computer Science Pub Date : 2024-02-01 DOI: 10.1108/jhtt-01-2023-0012
Ismael Gómez-Talal, Lydia González-Serrano, J. Rojo-álvarez, Pilar Talón-Ballestero
PurposeThis study aims to address the global food waste problem in restaurants by analyzing customer sales information provided by restaurant tickets to gain valuable insights into directing sales of perishable products and optimizing product purchases according to customer demand.Design/methodology/approachA system based on unsupervised machine learning (ML) data models was created to provide a simple and interpretable management tool. This system performs analysis based on two elements: first, it consolidates and visualizes mutual and nontrivial relationships between information features extracted from tickets using multicomponent analysis, bootstrap resampling and ML domain description. Second, it presents statistically relevant relationships in color-coded tables that provide food waste-related recommendations to restaurant managers.FindingsThe study identified relationships between products and customer sales in specific months. Other ticket elements have been related, such as products with days, hours or functional areas and products with products (cross-selling). Big data (BD) technology helped analyze restaurant tickets and obtain information on product sales behavior.Research limitations/implicationsThis study addresses food waste in restaurants using BD and unsupervised ML models. Despite limitations in ticket information and lack of product detail, it opens up research opportunities in relationship analysis, cross-selling, productivity and deep learning applications.Originality/valueThe value and originality of this work lie in the application of BD and unsupervised ML technologies to analyze restaurant tickets and obtain information on product sales behavior. Better sales projection can adjust product purchases to customer demand, reducing food waste and optimizing profits.
目的本研究旨在通过分析餐厅小票提供的顾客销售信息,获得指导易腐产品销售的宝贵见解,并根据顾客需求优化产品采购,从而解决全球餐厅食物浪费问题。设计/方法/途径创建了一个基于无监督机器学习(ML)数据模型的系统,以提供一个简单且可解释的管理工具。该系统基于两个要素进行分析:首先,它利用多成分分析、引导重采样和 ML 领域描述,整合并可视化从票据中提取的信息特征之间的相互关系和非琐碎关系。其次,它以彩色编码表格的形式呈现统计相关关系,为餐厅经理提供与食物浪费相关的建议。研究结果该研究确定了产品与特定月份客户销售额之间的关系。其他票据要素也有关联,如产品与日、小时或功能区,以及产品与产品(交叉销售)。大数据(BD)技术帮助分析了餐厅票据,并获得了产品销售行为信息。研究局限性/意义本研究利用 BD 和无监督 ML 模型解决了餐厅中的食物浪费问题。尽管在票据信息和产品细节方面存在局限性,但它为关系分析、交叉销售、生产力和深度学习应用提供了研究机会。原创性/价值这项工作的价值和原创性在于应用 BD 和无监督 ML 技术分析餐厅票据并获取产品销售行为信息。更好的销售预测可以根据客户需求调整产品采购,减少食物浪费,优化利润。
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引用次数: 0
Avoiding food waste from restaurant tickets: a big data management tool 避免餐厅小票中的食物浪费:大数据管理工具
IF 4.7 3区 管理学 Q1 Computer Science Pub Date : 2024-02-01 DOI: 10.1108/jhtt-01-2023-0012
Ismael Gómez-Talal, Lydia González-Serrano, J. Rojo-álvarez, Pilar Talón-Ballestero
PurposeThis study aims to address the global food waste problem in restaurants by analyzing customer sales information provided by restaurant tickets to gain valuable insights into directing sales of perishable products and optimizing product purchases according to customer demand.Design/methodology/approachA system based on unsupervised machine learning (ML) data models was created to provide a simple and interpretable management tool. This system performs analysis based on two elements: first, it consolidates and visualizes mutual and nontrivial relationships between information features extracted from tickets using multicomponent analysis, bootstrap resampling and ML domain description. Second, it presents statistically relevant relationships in color-coded tables that provide food waste-related recommendations to restaurant managers.FindingsThe study identified relationships between products and customer sales in specific months. Other ticket elements have been related, such as products with days, hours or functional areas and products with products (cross-selling). Big data (BD) technology helped analyze restaurant tickets and obtain information on product sales behavior.Research limitations/implicationsThis study addresses food waste in restaurants using BD and unsupervised ML models. Despite limitations in ticket information and lack of product detail, it opens up research opportunities in relationship analysis, cross-selling, productivity and deep learning applications.Originality/valueThe value and originality of this work lie in the application of BD and unsupervised ML technologies to analyze restaurant tickets and obtain information on product sales behavior. Better sales projection can adjust product purchases to customer demand, reducing food waste and optimizing profits.
目的本研究旨在通过分析餐厅小票提供的顾客销售信息,获得指导易腐产品销售的宝贵见解,并根据顾客需求优化产品采购,从而解决全球餐厅食物浪费问题。设计/方法/途径创建了一个基于无监督机器学习(ML)数据模型的系统,以提供一个简单且可解释的管理工具。该系统基于两个要素进行分析:首先,它利用多成分分析、引导重采样和 ML 领域描述,整合并可视化从票据中提取的信息特征之间的相互关系和非琐碎关系。其次,它以彩色编码表格的形式呈现统计相关关系,为餐厅经理提供与食物浪费相关的建议。研究结果该研究确定了产品与特定月份客户销售额之间的关系。其他票据要素也有关联,如产品与日、小时或功能区,以及产品与产品(交叉销售)。大数据(BD)技术帮助分析了餐厅票据,并获得了产品销售行为信息。研究局限性/意义本研究利用 BD 和无监督 ML 模型解决了餐厅中的食物浪费问题。尽管在票据信息和产品细节方面存在局限性,但它为关系分析、交叉销售、生产力和深度学习应用提供了研究机会。原创性/价值这项工作的价值和原创性在于应用 BD 和无监督 ML 技术分析餐厅票据并获取产品销售行为信息。更好的销售预测可以根据客户需求调整产品采购,减少食物浪费,优化利润。
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引用次数: 0
期刊
Journal of Hospitality and Tourism Technology
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