Pub Date : 2023-07-03DOI: 10.1108/jhtt-05-2022-0129
Chih-Hung Wu, Yi-Fang Lin, K. Peng, Chih-Hsing Liu
Purpose This study aims to explore the augmented reality (AR) effectiveness of museum visiting. Design/methodology/approach Based on the AR marketing of the motivation model and the inspiration model, the critical mental process and AR were revealed that could increase museum visits. The mixed-methods approach was adopted to analyze the qualitative research and test the model hypotheses to understand the perceptions of the increasing AR marketing of museum visits. Findings The authors found that inspiration and perceived quality AR are critical to enhancing the attitudinal of museum visits. AR developers can thus focus on utilitarian and hedonic benefits in perceptual augmentation quality to inspire users’ willingness to visit museums. Originality/value This study extended the inspiration model through a mixed-methods approach to investigate how AR technologies encourage and leverage visitor experience to increase museum visit intention psychologically.
{"title":"Augmented reality marketing to enhance museum visit intentions","authors":"Chih-Hung Wu, Yi-Fang Lin, K. Peng, Chih-Hsing Liu","doi":"10.1108/jhtt-05-2022-0129","DOIUrl":"https://doi.org/10.1108/jhtt-05-2022-0129","url":null,"abstract":"\u0000Purpose\u0000This study aims to explore the augmented reality (AR) effectiveness of museum visiting.\u0000\u0000\u0000Design/methodology/approach\u0000Based on the AR marketing of the motivation model and the inspiration model, the critical mental process and AR were revealed that could increase museum visits. The mixed-methods approach was adopted to analyze the qualitative research and test the model hypotheses to understand the perceptions of the increasing AR marketing of museum visits.\u0000\u0000\u0000Findings\u0000The authors found that inspiration and perceived quality AR are critical to enhancing the attitudinal of museum visits. AR developers can thus focus on utilitarian and hedonic benefits in perceptual augmentation quality to inspire users’ willingness to visit museums.\u0000\u0000\u0000Originality/value\u0000This study extended the inspiration model through a mixed-methods approach to investigate how AR technologies encourage and leverage visitor experience to increase museum visit intention psychologically.\u0000","PeriodicalId":51611,"journal":{"name":"Journal of Hospitality and Tourism Technology","volume":null,"pages":null},"PeriodicalIF":4.7,"publicationDate":"2023-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42395927","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-14DOI: 10.1108/jhtt-04-2021-0117
Washington Macías, Katia Rodriguez, Holger Barriga
Purpose This paper aims to analyze the spillover effects between online food delivery providers’ (OFDs) performance and restaurant brands. It proposed a model of three determinants for e-satisfaction with OFDs and related these variables to restaurants’ brand satisfaction, image and loyalty. Design/methodology/approach A survey was designed, and 332 responses from delivery apps users in Ecuador were collected. A partial least squares structural equations model was applied. Findings The three proposed determinants of OFD satisfaction were significant: e-service quality, personal aspects of delivery workers and perceived food quality. Regarding the spillover effects, e-service quality and personal aspects had an influence on perceived food quality, mediating a chain of effects on restaurants’ brand satisfaction, image and loyalty. Research limitations/implications Data were collected before COVID-19. Further studies will need to be undertaken in the context of the COVID-19 pandemic because minimal contact between delivery workers and customers is expected. In addition, food quality perceptions may include new concerns about biosafety norms. Practical implications Practices aiming to improve the service experience with OFDs are suggested, including proper training, supervision and improvement of delivery workers’ conditions. On the other hand, because restaurants do not control OFD’s performance, their contractual agreements should focus on avoiding service failures that erode restaurants’ brand equity. Originality/value This paper fulfills the need to study the spillover effects in the context of the collaborative economy, where delivery companies, delivery workers and restaurants work together to provide a service, and the performance of one of the parties impacts the consumers’ perceptions of the other party.
{"title":"Determinants of satisfaction with online food delivery providers and their impact on restaurant brands","authors":"Washington Macías, Katia Rodriguez, Holger Barriga","doi":"10.1108/jhtt-04-2021-0117","DOIUrl":"https://doi.org/10.1108/jhtt-04-2021-0117","url":null,"abstract":"\u0000Purpose\u0000This paper aims to analyze the spillover effects between online food delivery providers’ (OFDs) performance and restaurant brands. It proposed a model of three determinants for e-satisfaction with OFDs and related these variables to restaurants’ brand satisfaction, image and loyalty.\u0000\u0000\u0000Design/methodology/approach\u0000A survey was designed, and 332 responses from delivery apps users in Ecuador were collected. A partial least squares structural equations model was applied.\u0000\u0000\u0000Findings\u0000The three proposed determinants of OFD satisfaction were significant: e-service quality, personal aspects of delivery workers and perceived food quality. Regarding the spillover effects, e-service quality and personal aspects had an influence on perceived food quality, mediating a chain of effects on restaurants’ brand satisfaction, image and loyalty.\u0000\u0000\u0000Research limitations/implications\u0000Data were collected before COVID-19. Further studies will need to be undertaken in the context of the COVID-19 pandemic because minimal contact between delivery workers and customers is expected. In addition, food quality perceptions may include new concerns about biosafety norms.\u0000\u0000\u0000Practical implications\u0000Practices aiming to improve the service experience with OFDs are suggested, including proper training, supervision and improvement of delivery workers’ conditions. On the other hand, because restaurants do not control OFD’s performance, their contractual agreements should focus on avoiding service failures that erode restaurants’ brand equity.\u0000\u0000\u0000Originality/value\u0000This paper fulfills the need to study the spillover effects in the context of the collaborative economy, where delivery companies, delivery workers and restaurants work together to provide a service, and the performance of one of the parties impacts the consumers’ perceptions of the other party.\u0000","PeriodicalId":51611,"journal":{"name":"Journal of Hospitality and Tourism Technology","volume":null,"pages":null},"PeriodicalIF":4.7,"publicationDate":"2023-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43074102","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-06-02DOI: 10.1108/jhtt-04-2022-0119
Chris Zhu, L. Fong, Christy Ying Ni Liu, Hongmei Song
Purpose This study aims to investigate the mediating role of attachment to social media influencer between authenticity and enjoyment and then travel intention while watching social media influencer video. Design/methodology/approach This study used the survey approach to collect responses from respondents who have watched the social media influencer video. Partial least squares structural equation modeling technique was applied for the data analysis. Findings The results indicated that authenticities positively impact tourist attachment to social media influencer, enjoyment and hence visit intention. Attachment to social media influencer mediates the relationships between authenticities and enjoyment. Originality/value This study proposes and examines the role of attachment to social media influencers as a mediator between authenticities and tourist responses, which provided meaningful theoretical and practical insights for the future research on social media influencers.
{"title":"When social media meets destination marketing: the mediating role of attachment to social media influencer","authors":"Chris Zhu, L. Fong, Christy Ying Ni Liu, Hongmei Song","doi":"10.1108/jhtt-04-2022-0119","DOIUrl":"https://doi.org/10.1108/jhtt-04-2022-0119","url":null,"abstract":"\u0000Purpose\u0000This study aims to investigate the mediating role of attachment to social media influencer between authenticity and enjoyment and then travel intention while watching social media influencer video.\u0000\u0000\u0000Design/methodology/approach\u0000This study used the survey approach to collect responses from respondents who have watched the social media influencer video. Partial least squares structural equation modeling technique was applied for the data analysis.\u0000\u0000\u0000Findings\u0000The results indicated that authenticities positively impact tourist attachment to social media influencer, enjoyment and hence visit intention. Attachment to social media influencer mediates the relationships between authenticities and enjoyment.\u0000\u0000\u0000Originality/value\u0000This study proposes and examines the role of attachment to social media influencers as a mediator between authenticities and tourist responses, which provided meaningful theoretical and practical insights for the future research on social media influencers.\u0000","PeriodicalId":51611,"journal":{"name":"Journal of Hospitality and Tourism Technology","volume":null,"pages":null},"PeriodicalIF":4.7,"publicationDate":"2023-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43577394","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-31DOI: 10.1108/jhtt-08-2021-0230
S. Lin, H. Fu, Arthur J. Lin
Purpose Internet-based business-to-business electronic procurement (B2B e-procurement) systems are rapidly becoming the primary platform for interorganizational transactions and the delivery of products and services in the travel and tourism industries. Therefore, the purpose of this study is to investigate the critical success factors (CSFs) and implementation strategies for B2B e-procurement systems in travel agency supply chains. Design/methodology/approach This study developed a multifaceted evaluation framework that draws on the relevant literature and the technology–organization–environment framework. The CSFs underlying B2B e-procurement adoption were identified using hybrid criteria decision-making methods. Purposive sampling was used, and 49 valid questionnaires were obtained from retail travel agencies in Taiwan. Findings The results reveal that the top four CSFs are system stability, system reliability, sales dynamics and product line availability. By focusing on these CSFs, travel wholesalers can most effectively allocate their limited resources to provide an extensive range of products and services to their clients, improve e-procurement services and enhance interorganizational collaboration in travel agency supply chains. Originality/value This study developed a multifaceted evaluation framework and identified four CSFs to assist in the adoption of B2B e-procurement systems in travel agency supply chains.
{"title":"Critical success factors and implementation strategies for B2B electronic procurement systems in the travel industry","authors":"S. Lin, H. Fu, Arthur J. Lin","doi":"10.1108/jhtt-08-2021-0230","DOIUrl":"https://doi.org/10.1108/jhtt-08-2021-0230","url":null,"abstract":"\u0000Purpose\u0000Internet-based business-to-business electronic procurement (B2B e-procurement) systems are rapidly becoming the primary platform for interorganizational transactions and the delivery of products and services in the travel and tourism industries. Therefore, the purpose of this study is to investigate the critical success factors (CSFs) and implementation strategies for B2B e-procurement systems in travel agency supply chains.\u0000\u0000\u0000Design/methodology/approach\u0000This study developed a multifaceted evaluation framework that draws on the relevant literature and the technology–organization–environment framework. The CSFs underlying B2B e-procurement adoption were identified using hybrid criteria decision-making methods. Purposive sampling was used, and 49 valid questionnaires were obtained from retail travel agencies in Taiwan.\u0000\u0000\u0000Findings\u0000The results reveal that the top four CSFs are system stability, system reliability, sales dynamics and product line availability. By focusing on these CSFs, travel wholesalers can most effectively allocate their limited resources to provide an extensive range of products and services to their clients, improve e-procurement services and enhance interorganizational collaboration in travel agency supply chains.\u0000\u0000\u0000Originality/value\u0000This study developed a multifaceted evaluation framework and identified four CSFs to assist in the adoption of B2B e-procurement systems in travel agency supply chains.\u0000","PeriodicalId":51611,"journal":{"name":"Journal of Hospitality and Tourism Technology","volume":null,"pages":null},"PeriodicalIF":4.7,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45954804","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-08DOI: 10.1108/jhtt-03-2021-0071
Saad Al-Saad, Rana N. Jawarneh, A. Aloudat
Purpose To test the applicability of the user-generated content (UGC) derived from social travel network sites for online reputation management, the purpose of this study is to analyze the spatial clustering of the reputable hotels (based on the TripAdvisor Best-Value indicator) and reputable outdoor seating restaurants (based on ranking indicator). Design/methodology/approach This study used data mining techniques to obtain the UGC from TripAdvisor. The Hierarchical Density-Based Spatial Clustering method based on algorithm (HDBSCAN) was used for robust cluster analysis. Findings The findings of this study revealed that best value (BV) hotels and reputable outdoor seating restaurants are most likely to be located in and around the central districts of the urban tourist destinations where population and economic activities are denser. BV hotels' spatiotemporal cluster analysis formed clusters of different sizes, densities and shape patterns. Research limitations/implications This study showed that reputable hotels and restaurants (H&Rs) are concentrated within districts near historic city centers. This should be an impetus for applied research on urban investment environments. Practical implications The findings would be rational guidance for entrepreneurs and potential investors on the most attractive tourism investment environments. Originality/value There has been a lack of studies focusing on analyzing the spatial clustering of the H&Rs using UGC. Therefore, to the best of the authors’ knowledge, this study is the first to map and analyze the spatiotemporal clustering patterns of reputable hotels (TripAdvisor BV indicator) and restaurants (ranking indicator). As such, this study makes a significant methodological contribution to urban tourism research by showing pattern change in H&Rs clustering using data mining and the HDBSCAN algorithm.
{"title":"Spatiotemporal cluster analysis of reputable tourist accommodation in Greater Amman Municipality, Jordan","authors":"Saad Al-Saad, Rana N. Jawarneh, A. Aloudat","doi":"10.1108/jhtt-03-2021-0071","DOIUrl":"https://doi.org/10.1108/jhtt-03-2021-0071","url":null,"abstract":"\u0000Purpose\u0000To test the applicability of the user-generated content (UGC) derived from social travel network sites for online reputation management, the purpose of this study is to analyze the spatial clustering of the reputable hotels (based on the TripAdvisor Best-Value indicator) and reputable outdoor seating restaurants (based on ranking indicator).\u0000\u0000\u0000Design/methodology/approach\u0000This study used data mining techniques to obtain the UGC from TripAdvisor. The Hierarchical Density-Based Spatial Clustering method based on algorithm (HDBSCAN) was used for robust cluster analysis.\u0000\u0000\u0000Findings\u0000The findings of this study revealed that best value (BV) hotels and reputable outdoor seating restaurants are most likely to be located in and around the central districts of the urban tourist destinations where population and economic activities are denser. BV hotels' spatiotemporal cluster analysis formed clusters of different sizes, densities and shape patterns.\u0000\u0000\u0000Research limitations/implications\u0000This study showed that reputable hotels and restaurants (H&Rs) are concentrated within districts near historic city centers. This should be an impetus for applied research on urban investment environments.\u0000\u0000\u0000Practical implications\u0000The findings would be rational guidance for entrepreneurs and potential investors on the most attractive tourism investment environments.\u0000\u0000\u0000Originality/value\u0000There has been a lack of studies focusing on analyzing the spatial clustering of the H&Rs using UGC. Therefore, to the best of the authors’ knowledge, this study is the first to map and analyze the spatiotemporal clustering patterns of reputable hotels (TripAdvisor BV indicator) and restaurants (ranking indicator). As such, this study makes a significant methodological contribution to urban tourism research by showing pattern change in H&Rs clustering using data mining and the HDBSCAN algorithm.\u0000","PeriodicalId":51611,"journal":{"name":"Journal of Hospitality and Tourism Technology","volume":null,"pages":null},"PeriodicalIF":4.7,"publicationDate":"2023-05-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42486063","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-08DOI: 10.1108/jhtt-11-2021-0314
Kyoungmin Lee, Jiayu Zhou, C. Koo
Purpose In view of the influences of online videos on the cultural tourism industry, this study aims to explore the mechanisms triggered by watching online video behaviors of fans. This study examines how fans who have watched celebrities’ online videos become tourists who attend concerts held at destinations based on celebrity and destination endorsements. Design/methodology/approach This study builds for celebrity and destination endorsements on online videos by combining media richness and source model theory. This research adopts partial least squares structural equation modeling to analyze the mechanism triggered by online media. Findings Watching online media influences celebrity and destination endorsements, which, in turn, affects the concert experience and intention to return to the destination. Results reveal less intertwined relationships between celebrity and destination endorsements and the complex mechanisms between the two endorsements. Originality/value With the rise in popularity of online media, online content has become a major source of information in the tourism industry and a means of enjoying travel seamlessly. This study highlights not only the role of “watching online videos” as one of the richest media but also the role of live concerts in cultural tourism for understanding complex cultural tourism.
{"title":"From fan to become tourist: watching online videos as seamlessly connecting travel","authors":"Kyoungmin Lee, Jiayu Zhou, C. Koo","doi":"10.1108/jhtt-11-2021-0314","DOIUrl":"https://doi.org/10.1108/jhtt-11-2021-0314","url":null,"abstract":"\u0000Purpose\u0000In view of the influences of online videos on the cultural tourism industry, this study aims to explore the mechanisms triggered by watching online video behaviors of fans. This study examines how fans who have watched celebrities’ online videos become tourists who attend concerts held at destinations based on celebrity and destination endorsements.\u0000\u0000\u0000Design/methodology/approach\u0000This study builds for celebrity and destination endorsements on online videos by combining media richness and source model theory. This research adopts partial least squares structural equation modeling to analyze the mechanism triggered by online media.\u0000\u0000\u0000Findings\u0000Watching online media influences celebrity and destination endorsements, which, in turn, affects the concert experience and intention to return to the destination. Results reveal less intertwined relationships between celebrity and destination endorsements and the complex mechanisms between the two endorsements.\u0000\u0000\u0000Originality/value\u0000With the rise in popularity of online media, online content has become a major source of information in the tourism industry and a means of enjoying travel seamlessly. This study highlights not only the role of “watching online videos” as one of the richest media but also the role of live concerts in cultural tourism for understanding complex cultural tourism.\u0000","PeriodicalId":51611,"journal":{"name":"Journal of Hospitality and Tourism Technology","volume":null,"pages":null},"PeriodicalIF":4.7,"publicationDate":"2023-05-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46321985","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-05DOI: 10.1108/jhtt-09-2021-0270
Trang P. Tran, Chao Wen, Ilia Gugenishvili
Purpose Collaborative consumption has caught researchers’ attention due to its rapid growth. Drawing on the causal relationship between cognition, affection and conation and collaborative consumption literature, this paper aims to investigate the drivers of brand loyalty and revisit intentions in the context of Airbnb. Design/methodology/approach The data was collected from 399 Airbnb users using the online survey. Partial least square structural equation modeling was used to test hypotheses. Mediation tests were conducted with multiple mediation analyses. Findings The study reveals that brand likeability enhanced by customers’ trust in both hosts and Airbnb drives satisfaction, brand loyalty and revisit intention. Moreover, satisfaction impacts revisit intention through a full mediation of brand loyalty. Research limitations/implications The role that trust and likability play in enhancing brand loyalty and the intention to revisit is not well documented in the literature on collaborative consumption. The results show that consumers’ trust (cognition) is the first step to the success of collaborative consumption, and consumers’ trust in both platform and hosts will make the Airbnb brand more attractive and likable. When brand likability (affection) grows deeper through more engagement, consumers are more willing (intention) to spend more time staying in Airbnb accommodation. Originality/value Although existing literature discusses trust from the consumers’ standpoint and categorizes it into two types, the influence of trust on brand likability has never been tested before. Based on the causal relationship between cognition, affection and conation, to the best of the authors’ knowledge, this paper is the first one investigating trust in both the platform and hosts as key drivers of brand likability, which enhances customer satisfaction, brand loyalty and revisit intentions in the Airbnb context.
{"title":"Exploring the relationship between trusts, likability, brand loyalty, and revisit intentions in the context of Airbnb","authors":"Trang P. Tran, Chao Wen, Ilia Gugenishvili","doi":"10.1108/jhtt-09-2021-0270","DOIUrl":"https://doi.org/10.1108/jhtt-09-2021-0270","url":null,"abstract":"\u0000Purpose\u0000Collaborative consumption has caught researchers’ attention due to its rapid growth. Drawing on the causal relationship between cognition, affection and conation and collaborative consumption literature, this paper aims to investigate the drivers of brand loyalty and revisit intentions in the context of Airbnb.\u0000\u0000\u0000Design/methodology/approach\u0000The data was collected from 399 Airbnb users using the online survey. Partial least square structural equation modeling was used to test hypotheses. Mediation tests were conducted with multiple mediation analyses.\u0000\u0000\u0000Findings\u0000The study reveals that brand likeability enhanced by customers’ trust in both hosts and Airbnb drives satisfaction, brand loyalty and revisit intention. Moreover, satisfaction impacts revisit intention through a full mediation of brand loyalty.\u0000\u0000\u0000Research limitations/implications\u0000The role that trust and likability play in enhancing brand loyalty and the intention to revisit is not well documented in the literature on collaborative consumption. The results show that consumers’ trust (cognition) is the first step to the success of collaborative consumption, and consumers’ trust in both platform and hosts will make the Airbnb brand more attractive and likable. When brand likability (affection) grows deeper through more engagement, consumers are more willing (intention) to spend more time staying in Airbnb accommodation.\u0000\u0000\u0000Originality/value\u0000Although existing literature discusses trust from the consumers’ standpoint and categorizes it into two types, the influence of trust on brand likability has never been tested before. Based on the causal relationship between cognition, affection and conation, to the best of the authors’ knowledge, this paper is the first one investigating trust in both the platform and hosts as key drivers of brand likability, which enhances customer satisfaction, brand loyalty and revisit intentions in the Airbnb context.\u0000","PeriodicalId":51611,"journal":{"name":"Journal of Hospitality and Tourism Technology","volume":null,"pages":null},"PeriodicalIF":4.7,"publicationDate":"2023-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45235763","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-26DOI: 10.1108/jhtt-04-2022-0093
Xiaohong Wu, Ivan Kai Wai Lai
Purpose This study aims to construct a two-step model to examine how passive (mental imagery and immersion) and active (engagement) responses build a spatial presence in 360° virtual tours by constructing the spatial situation. This study further tests the difference between first-time and repeat users in building a spatial presence. Design/methodology/approach Systematic sampling was applied to collect data. Valid data from 355 participants were analysed using partial least squares structural equation modelling. Findings The results show that other than the direct effect of engagement on spatial presence, the spatial situation partially mediates the effects on the spatial presence of two passive responses. Through comparative analysis of the three models, this study confirms that the two-step model provides a better fit for the data. For repeat users, the spatial situation is the major source of spatial presence. Practical implications The results offer suggestions for destination marketers to develop effective virtual tours to induce the spatial presence of repeat users and first users. Originality/value This study contributes a two-step model for researchers to consider the mediating role of the spatial situation in further studies in the context of virtual reality (VR) tourism. This study also helps researchers design their future VR research in tourism by elucidating the roles of passive and active psychological responses in determining spatial presence.
{"title":"The psychological premise of spatial presence in 360° virtual tours: the role of the spatial situation in first-time and repeat users","authors":"Xiaohong Wu, Ivan Kai Wai Lai","doi":"10.1108/jhtt-04-2022-0093","DOIUrl":"https://doi.org/10.1108/jhtt-04-2022-0093","url":null,"abstract":"\u0000Purpose\u0000This study aims to construct a two-step model to examine how passive (mental imagery and immersion) and active (engagement) responses build a spatial presence in 360° virtual tours by constructing the spatial situation. This study further tests the difference between first-time and repeat users in building a spatial presence.\u0000\u0000\u0000Design/methodology/approach\u0000Systematic sampling was applied to collect data. Valid data from 355 participants were analysed using partial least squares structural equation modelling.\u0000\u0000\u0000Findings\u0000The results show that other than the direct effect of engagement on spatial presence, the spatial situation partially mediates the effects on the spatial presence of two passive responses. Through comparative analysis of the three models, this study confirms that the two-step model provides a better fit for the data. For repeat users, the spatial situation is the major source of spatial presence.\u0000\u0000\u0000Practical implications\u0000The results offer suggestions for destination marketers to develop effective virtual tours to induce the spatial presence of repeat users and first users.\u0000\u0000\u0000Originality/value\u0000This study contributes a two-step model for researchers to consider the mediating role of the spatial situation in further studies in the context of virtual reality (VR) tourism. This study also helps researchers design their future VR research in tourism by elucidating the roles of passive and active psychological responses in determining spatial presence.\u0000","PeriodicalId":51611,"journal":{"name":"Journal of Hospitality and Tourism Technology","volume":null,"pages":null},"PeriodicalIF":4.7,"publicationDate":"2023-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41606293","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-18DOI: 10.1108/jhtt-04-2022-0097
Wei Wei, A. Ozturk, Jeremy Fairley, Nan Hua
Purpose This paper aims to examine factors affecting users’ intention to continue using mobile event applications (MEA). The impacts of perceived usefulness, social exchange and perceived enjoyableness on users’ intention to continue using MEA were tested. Further, the moderating role of social image in the proposed relationships was analyzed. Design/methodology/approach Data were collected from 407 users of MEA. Structural equation modeling was used for hypotheses testing. Findings The results indicated that perceived usefulness and social exchange positively influenced perceived enjoyableness and further users’ intention to continue using MEA. Self-image had a moderating impact on the relationship between perceived enjoyableness and intention to continue using MEA. Originality/value To the best of the authors’ knowledge, this study is one of the first to systematically study mobile event apps and offers valuable implications for academicians, technology vendors and event planners.
{"title":"What drives event attendees’ intention to continue using mobile event apps? The role of app attributes, social exchange and social-image","authors":"Wei Wei, A. Ozturk, Jeremy Fairley, Nan Hua","doi":"10.1108/jhtt-04-2022-0097","DOIUrl":"https://doi.org/10.1108/jhtt-04-2022-0097","url":null,"abstract":"\u0000Purpose\u0000This paper aims to examine factors affecting users’ intention to continue using mobile event applications (MEA). The impacts of perceived usefulness, social exchange and perceived enjoyableness on users’ intention to continue using MEA were tested. Further, the moderating role of social image in the proposed relationships was analyzed.\u0000\u0000\u0000Design/methodology/approach\u0000Data were collected from 407 users of MEA. Structural equation modeling was used for hypotheses testing.\u0000\u0000\u0000Findings\u0000The results indicated that perceived usefulness and social exchange positively influenced perceived enjoyableness and further users’ intention to continue using MEA. Self-image had a moderating impact on the relationship between perceived enjoyableness and intention to continue using MEA.\u0000\u0000\u0000Originality/value\u0000To the best of the authors’ knowledge, this study is one of the first to systematically study mobile event apps and offers valuable implications for academicians, technology vendors and event planners.\u0000","PeriodicalId":51611,"journal":{"name":"Journal of Hospitality and Tourism Technology","volume":null,"pages":null},"PeriodicalIF":4.7,"publicationDate":"2023-04-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43241750","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-18DOI: 10.1108/jhtt-04-2022-0120
Daniel Ruiz-Equihua, L. Casaló, Jaime Romero
Purpose Previous research into online reviews in the hospitality industry has focused mainly on big companies; thus, it is not yet known whether its findings apply also to small and medium enterprises (SMEs), the most abundant in the sector. Focusing on online reviews in the hospitality sector, this study aims to analyse whether firm size moderates the relationship between online review valence and customer responses. Design/methodology/approach This study uses a 2 (positive vs negative online review) × 2 (SME vs big company) experimental research design conducted in two hospitality settings, hotels and restaurants. Findings The impact of online reviews on customer responses is less intense for smaller hospitality companies. Originality/value This study incorporates firm size as a moderator of the relationship between online review valence and customer responses in two hospitality settings, restaurants and hotels.
{"title":"Company size, online reviews and customer responses: implications for SMEs in the hospitality field","authors":"Daniel Ruiz-Equihua, L. Casaló, Jaime Romero","doi":"10.1108/jhtt-04-2022-0120","DOIUrl":"https://doi.org/10.1108/jhtt-04-2022-0120","url":null,"abstract":"\u0000Purpose\u0000Previous research into online reviews in the hospitality industry has focused mainly on big companies; thus, it is not yet known whether its findings apply also to small and medium enterprises (SMEs), the most abundant in the sector. Focusing on online reviews in the hospitality sector, this study aims to analyse whether firm size moderates the relationship between online review valence and customer responses.\u0000\u0000\u0000Design/methodology/approach\u0000This study uses a 2 (positive vs negative online review) × 2 (SME vs big company) experimental research design conducted in two hospitality settings, hotels and restaurants.\u0000\u0000\u0000Findings\u0000The impact of online reviews on customer responses is less intense for smaller hospitality companies.\u0000\u0000\u0000Originality/value\u0000This study incorporates firm size as a moderator of the relationship between online review valence and customer responses in two hospitality settings, restaurants and hotels.\u0000","PeriodicalId":51611,"journal":{"name":"Journal of Hospitality and Tourism Technology","volume":null,"pages":null},"PeriodicalIF":4.7,"publicationDate":"2023-04-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41398318","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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