Pub Date : 2024-06-01DOI: 10.47467/reslaj.v6i6.1147
Yuswardi, Rena
The aim of this research is to determine the influence of free shipping, online customer reviews and price on purchasing decisions on online marketplace platforms with trust as mediation. In this research, the concept used in the research used is quantitative research. Quantitative research procedures are research where the results are presented in the form of descriptions using numbers and statistics. Quantitative research methodology is a scientific method for obtaining valid information with the aim of being able to create, confirm and improve insight so that it can in turn be used to master, uncover and estimate problems in specific aspects. The findings in this research are that each independent variable on purchasing decisions at Lazada and Shopee among Batam students has a positive and significant effect, except for the price variable. Meanwhile, if you look at the results of the indirect effect test, there are two variables whose results are not significant, namely the free shipping and promotion variables. However, from the hypothesis it can be found that the trust variable can mediate certain factors related to purchasing decisions in the Batam online market.
{"title":"Pengaruh Gratis Ongkir, Online Customer Review dan Harga terhadap Keputusan Pembelian pada Platform Online Marketplace dengan Trust Sebagai Mediasi","authors":"Yuswardi, Rena","doi":"10.47467/reslaj.v6i6.1147","DOIUrl":"https://doi.org/10.47467/reslaj.v6i6.1147","url":null,"abstract":"The aim of this research is to determine the influence of free shipping, online customer reviews and price on purchasing decisions on online marketplace platforms with trust as mediation. In this research, the concept used in the research used is quantitative research. Quantitative research procedures are research where the results are presented in the form of descriptions using numbers and statistics. Quantitative research methodology is a scientific method for obtaining valid information with the aim of being able to create, confirm and improve insight so that it can in turn be used to master, uncover and estimate problems in specific aspects. The findings in this research are that each independent variable on purchasing decisions at Lazada and Shopee among Batam students has a positive and significant effect, except for the price variable. Meanwhile, if you look at the results of the indirect effect test, there are two variables whose results are not significant, namely the free shipping and promotion variables. However, from the hypothesis it can be found that the trust variable can mediate certain factors related to purchasing decisions in the Batam online market.","PeriodicalId":517122,"journal":{"name":"Reslaj: Religion Education Social Laa Roiba Journal","volume":"53 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141279831","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.47467/reslaj.v6i6.2442
Nurul Azizah, Suyeno, Langgeng Rahmatulllah Putra
One of the most important things in running the government and meeting the needs of the community is the institutions in the regions. If the institution runs well and correctly, it will certainly benefit a lot and bring a lot of good. However, if on the contrary, it will only benefit some people who are close so that it can be said that the institution is less running. Therefore, institutions in which or can be said to be civil servants and the like must work properly as government regulations have been set. The research method used is qualitative with a descriptive approach. The results obtained that the work ethic and performance of the Batu Subdistrict Religious Affairs Office are in accordance with government regulation No. 49 of 2018. Where the suitability is based on the implementation from superiors to staff and administration so that reports and activities and tasks are carried out properly. The obstacles that arise are also not many, just continue to provide the best service for the community so that innovations in adjusting technology are always carried out, such as online absences, online and remote submissions, etc. with the aim of making it easier for people in need.
{"title":"Implementasi Peraturan Pemerintah No 49 Tahun 2018 pada Kantor Urusan Agama Kecamatan Batu Kementerian Agama Kota Batu","authors":"Nurul Azizah, Suyeno, Langgeng Rahmatulllah Putra","doi":"10.47467/reslaj.v6i6.2442","DOIUrl":"https://doi.org/10.47467/reslaj.v6i6.2442","url":null,"abstract":"One of the most important things in running the government and meeting the needs of the community is the institutions in the regions. If the institution runs well and correctly, it will certainly benefit a lot and bring a lot of good. However, if on the contrary, it will only benefit some people who are close so that it can be said that the institution is less running. Therefore, institutions in which or can be said to be civil servants and the like must work properly as government regulations have been set. The research method used is qualitative with a descriptive approach. The results obtained that the work ethic and performance of the Batu Subdistrict Religious Affairs Office are in accordance with government regulation No. 49 of 2018. Where the suitability is based on the implementation from superiors to staff and administration so that reports and activities and tasks are carried out properly. The obstacles that arise are also not many, just continue to provide the best service for the community so that innovations in adjusting technology are always carried out, such as online absences, online and remote submissions, etc. with the aim of making it easier for people in need.","PeriodicalId":517122,"journal":{"name":"Reslaj: Religion Education Social Laa Roiba Journal","volume":"32 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141279192","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.47467/reslaj.v6i6.2789
Suhaidin Dena, Nelud Drajatul Aliyah, Didit Darmawan
This research aims to explore the influence of school culture, parenting patterns and the results of Islamic religious education on the formation of student character at SMA Negeri 4 Surabaya. A school culture that is based on ethical and moral values as the main pillar creates an environment that supports the development of student character. Parental parenting styles, which include attention, emotional support, and open communication, are identified as important factors for shaping student character and PAI learning outcomes equip students with a deep understanding of life norms, morality, and ethics which become a strong foundation for character formation. positive. Three independent variables that determine student character will be the focus of this research. With a quantitative approach using regression analysis methods, this research proves that school culture and parental parenting patterns significantly contribute to the formation of student character. The findings of this research provide a strong theoretical basis and have practical implications for educational policy development. This research provides guidance for schools and parents to design educational strategies to support students' positive development. The conclusions of this research provide a basis for implementing educational policies that support student character at SMA Negeri 4 Surabaya.
本研究旨在探讨泗水第四中学（SMA Negeri 4 Surabaya）的学校文化、家长教育模式和伊斯兰宗教教育成果对学生品德形成的影响。以伦理道德价值观为主要支柱的学校文化为学生品格的形成创造了有利的环境。父母的教养方式，包括关注、情感支持和坦诚交流，被认为是塑造学生品格的重要因素，而 PAI 的学习成果则使学生对生活规范、道德和伦理有了深刻的理解，为品格的形成奠定了坚实的基础。决定学生品格的三个自变量将是本研究的重点。本研究采用回归分析法进行定量分析，证明学校文化和父母的教养模式对学生品格的形成有重要作用。本研究的结果为教育政策的制定提供了坚实的理论基础和实际意义。本研究为学校和家长设计支持学生积极发展的教育策略提供了指导。本研究的结论为泗水第四中学（SMA Negeri 4 Surabaya）实施支持学生品格的教育政策提供了依据。
{"title":"Pengaruh Budaya Sekolah, Hasil Belajar PAI, dan Pola Asuh Orang Tua Terhadap Pembentukan Karakter Siswa di SMA Negeri 4 Surabaya","authors":"Suhaidin Dena, Nelud Drajatul Aliyah, Didit Darmawan","doi":"10.47467/reslaj.v6i6.2789","DOIUrl":"https://doi.org/10.47467/reslaj.v6i6.2789","url":null,"abstract":"This research aims to explore the influence of school culture, parenting patterns and the results of Islamic religious education on the formation of student character at SMA Negeri 4 Surabaya. A school culture that is based on ethical and moral values as the main pillar creates an environment that supports the development of student character. Parental parenting styles, which include attention, emotional support, and open communication, are identified as important factors for shaping student character and PAI learning outcomes equip students with a deep understanding of life norms, morality, and ethics which become a strong foundation for character formation. positive. Three independent variables that determine student character will be the focus of this research. With a quantitative approach using regression analysis methods, this research proves that school culture and parental parenting patterns significantly contribute to the formation of student character. The findings of this research provide a strong theoretical basis and have practical implications for educational policy development. This research provides guidance for schools and parents to design educational strategies to support students' positive development. The conclusions of this research provide a basis for implementing educational policies that support student character at SMA Negeri 4 Surabaya.","PeriodicalId":517122,"journal":{"name":"Reslaj: Religion Education Social Laa Roiba Journal","volume":"90 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141277989","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.47467/reslaj.v6i6.1710
Zefania Mikha Manurung, Sonja Andarini
Financial technology or Fintech is one of the effects of technological advances in the financial sector, and one of them is P2P Lending. P2P lending is a joint funding fintech that provides financial services to bring together lenders and borrowers online. One of the companies that is operating in this business is AwanTunai. The P2P lending business has recently grown rapidly because it is in great demand by the public to get funding needs easily and instantly. Therefore, the purpose of this study is to formulate appropriate business strategy recommendations for AwanTunai in dealing with P2P lending business competition using the SWOT analysis method. The results obtained from this research indicate that the Strength-Opportunities (SO) strategy is the dominant SWOT strategy for AwanTunai, and the recommended strategy is to maintain low administrative costs at AwanTempo to continue being the preferred choice for customers amidst the increasing interest in online lending in Indonesian society.
{"title":"Perumusan Strategi Bisnis pada PT SimpleFi Teknologi Indonesia (AwanTunai) dalam Menghadapi Persaingan Bisnis P2P Lending dengan Menggunakan Metode Analisis SWOT","authors":"Zefania Mikha Manurung, Sonja Andarini","doi":"10.47467/reslaj.v6i6.1710","DOIUrl":"https://doi.org/10.47467/reslaj.v6i6.1710","url":null,"abstract":"Financial technology or Fintech is one of the effects of technological advances in the financial sector, and one of them is P2P Lending. P2P lending is a joint funding fintech that provides financial services to bring together lenders and borrowers online. One of the companies that is operating in this business is AwanTunai. The P2P lending business has recently grown rapidly because it is in great demand by the public to get funding needs easily and instantly. Therefore, the purpose of this study is to formulate appropriate business strategy recommendations for AwanTunai in dealing with P2P lending business competition using the SWOT analysis method. The results obtained from this research indicate that the Strength-Opportunities (SO) strategy is the dominant SWOT strategy for AwanTunai, and the recommended strategy is to maintain low administrative costs at AwanTempo to continue being the preferred choice for customers amidst the increasing interest in online lending in Indonesian society.","PeriodicalId":517122,"journal":{"name":"Reslaj: Religion Education Social Laa Roiba Journal","volume":"45 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141280557","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.47467/reslaj.v6i6.2670
Tirta Kencana, Nursapia Harahap
Gender is the result of a social construct that is built, understood, and upheld within society. It arises from society's perceptions of the roles, behaviors, and identities of each individual's gender. The division of gender roles, behaviors, and identities can also stem from misunderstandings of societal paradigms. This study aims to analyze the role of gender in Sunlight and Sayang detergent advertisements on television. The research utilizes a qualitative method focusing on observation and understanding of social phenomena. This method includes detailed descriptive approaches to depict all aspects related to the research subject. Data collection instruments and techniques in this study employ documentary studies. Data analysis techniques utilize Ferdinand de Saussure's semiotics theory to search for signifier and signified. The results of this study indicate that the Sunlight advertisement portrays men and women as mutually supportive, no longer strictly adhering to gender roles constructed by social norms. Meanwhile, the Sayang detergent advertisement reinforces gender roles, particularly for women, depicting laundry as a woman's task. This is reinforced by its slogan, "Karena Ibu Perlu Dikasih Sayang," and the predominant pink color.
性别是社会建构的结果，是在社会中建立、理解和维护的。它产生于社会对每个人的性别角色、行为和身份的认识。性别角色、行为和身份的划分也可能源于对社会范式的误解。本研究旨在分析阳光和沙洋洗涤剂电视广告中的性别角色。研究采用定性方法，侧重于观察和理解社会现象。这种方法包括详细的描述性方法，以描述与研究对象相关的各个方面。本研究的数据收集工具和技术采用文献研究法。数据分析技术利用费迪南德-德-索绪尔的符号学理论来寻找符号和被符号。研究结果表明，"阳光 "广告将男性和女性描绘成相互支持的关系，不再严格遵守社会规范所构建的性别角色。与此同时，"Sayang "洗涤剂广告强化了性别角色，尤其是女性的性别角色，将洗衣描绘成女性的任务。广告语 "Karena Ibu Perlu Dikasih Sayang "和主要的粉红色都强化了这一点。
{"title":"Analisis Gender dalam Iklan Sunlight dan Deterjen Sayang di Televisi","authors":"Tirta Kencana, Nursapia Harahap","doi":"10.47467/reslaj.v6i6.2670","DOIUrl":"https://doi.org/10.47467/reslaj.v6i6.2670","url":null,"abstract":"Gender is the result of a social construct that is built, understood, and upheld within society. It arises from society's perceptions of the roles, behaviors, and identities of each individual's gender. The division of gender roles, behaviors, and identities can also stem from misunderstandings of societal paradigms. This study aims to analyze the role of gender in Sunlight and Sayang detergent advertisements on television. The research utilizes a qualitative method focusing on observation and understanding of social phenomena. This method includes detailed descriptive approaches to depict all aspects related to the research subject. Data collection instruments and techniques in this study employ documentary studies. Data analysis techniques utilize Ferdinand de Saussure's semiotics theory to search for signifier and signified. The results of this study indicate that the Sunlight advertisement portrays men and women as mutually supportive, no longer strictly adhering to gender roles constructed by social norms. Meanwhile, the Sayang detergent advertisement reinforces gender roles, particularly for women, depicting laundry as a woman's task. This is reinforced by its slogan, \"Karena Ibu Perlu Dikasih Sayang,\" and the predominant pink color.","PeriodicalId":517122,"journal":{"name":"Reslaj: Religion Education Social Laa Roiba Journal","volume":"77 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141278615","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.47467/reslaj.v6i6.1480
Cantika Aura Jahzy, R. Hidayat, Jl. Rungkut, Madya No, Gn.Anyar, Kec. Gn, Anyar
This research purpose is to investigate and analyze social media optimization strategies in the context of digital marketing to increase brand awareness and consumer interaction. The research method used is a qualitative approach with a case study approach to gain an in-depth understanding of effective practices in social media optimization. Data was collected through in-depth interviews with digital marketing practitioners, participatory observation, and social media content analysis.
{"title":"Optimasi Media Sosial dalam Digital Marketing untuk Meningkatkan Brand Awareness dan Interaksi Konsumen","authors":"Cantika Aura Jahzy, R. Hidayat, Jl. Rungkut, Madya No, Gn.Anyar, Kec. Gn, Anyar","doi":"10.47467/reslaj.v6i6.1480","DOIUrl":"https://doi.org/10.47467/reslaj.v6i6.1480","url":null,"abstract":"This research purpose is to investigate and analyze social media optimization strategies in the context of digital marketing to increase brand awareness and consumer interaction. The research method used is a qualitative approach with a case study approach to gain an in-depth understanding of effective practices in social media optimization. Data was collected through in-depth interviews with digital marketing practitioners, participatory observation, and social media content analysis.","PeriodicalId":517122,"journal":{"name":"Reslaj: Religion Education Social Laa Roiba Journal","volume":"44 17","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141275398","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.47467/reslaj.v6i6.2423
Zul Ihsan Mu’arrif, Iain Kerinci
This research aims to analyze and forecast the market capitalization of the Jakarta Islamic Index through 2028 using the Autoregressive Integrated Moving Average (ARIMA) methodology. By applying ARIMA analysis to historical data spanning from 2011 to 2024, this study specifically identifies factors such as increased investor interest, continuous innovation in Islamic financial products, and stable macroeconomic conditions as primary drivers behind the dynamic growth of the Islamic capital market. The findings of this research reveal a significant positive growth trend in the Islamic capital market, offering valuable insights and extensive practical implications for investors, market analysts, and policymakers. This information is crucial as it can be utilized to formulate more effective investment strategies and design policies that support the sustainable growth of the Islamic capital market. Through meticulous application of the ARIMA model and in-depth analysis of influencing factors, this study contributes new insights to the Islamic finance literature, enhancing understanding of how various market dynamics and economic factors impact the Islamic capital market in Indonesia while also offering practical recommendations for leveraging this market's growth potential.
{"title":"Forecasting Market Capitalization on The Jakarta Islamic Index using The Arima Method","authors":"Zul Ihsan Mu’arrif, Iain Kerinci","doi":"10.47467/reslaj.v6i6.2423","DOIUrl":"https://doi.org/10.47467/reslaj.v6i6.2423","url":null,"abstract":"This research aims to analyze and forecast the market capitalization of the Jakarta Islamic Index through 2028 using the Autoregressive Integrated Moving Average (ARIMA) methodology. By applying ARIMA analysis to historical data spanning from 2011 to 2024, this study specifically identifies factors such as increased investor interest, continuous innovation in Islamic financial products, and stable macroeconomic conditions as primary drivers behind the dynamic growth of the Islamic capital market. The findings of this research reveal a significant positive growth trend in the Islamic capital market, offering valuable insights and extensive practical implications for investors, market analysts, and policymakers. This information is crucial as it can be utilized to formulate more effective investment strategies and design policies that support the sustainable growth of the Islamic capital market. Through meticulous application of the ARIMA model and in-depth analysis of influencing factors, this study contributes new insights to the Islamic finance literature, enhancing understanding of how various market dynamics and economic factors impact the Islamic capital market in Indonesia while also offering practical recommendations for leveraging this market's growth potential.","PeriodicalId":517122,"journal":{"name":"Reslaj: Religion Education Social Laa Roiba Journal","volume":"126 44","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141281997","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.47467/reslaj.v6i6.1546
Siti Tasriah, Susanti
Technological advances and current industrial needs require students to adapt. Students are required to have 4C skills (critical, creative, communicative, collaborative). Critical reasoning skills are one of the abilities that vocational school level students are expected to master, which directs their graduates to be able to meet the needs of the business and industrial world. This research aims to develop teaching materials in the form of E-LKPD based on HOTS (Higher Order Thinking Skills) using a flip PDF display which consists of activities to train students' critical reasoning skills. This research uses the 4D development model (define, design, develop, disseminate) from Thiagarajan which was carried out until the development stage due to researcher limitations. The result of this development research is that the HOTS-based E-LKPD obtained an average validation score from experts of 86.88% which is categorized as very feasible. Meanwhile, the results of trials on students in class XI Accounting at State Vocational Schools in Surabaya obtained an average percentage of 96.3% which was interpreted as very good.
{"title":"Pengembangan Bahan Ajar E-LKDP Berbasis Hots (Higher Order Thinking Skills) pada Mata Pelajaran Akuntansi Keuangan Kelas XI Akuntansi untuk SMK Negeri di Surabaya","authors":"Siti Tasriah, Susanti","doi":"10.47467/reslaj.v6i6.1546","DOIUrl":"https://doi.org/10.47467/reslaj.v6i6.1546","url":null,"abstract":"Technological advances and current industrial needs require students to adapt. Students are required to have 4C skills (critical, creative, communicative, collaborative). Critical reasoning skills are one of the abilities that vocational school level students are expected to master, which directs their graduates to be able to meet the needs of the business and industrial world. This research aims to develop teaching materials in the form of E-LKPD based on HOTS (Higher Order Thinking Skills) using a flip PDF display which consists of activities to train students' critical reasoning skills. This research uses the 4D development model (define, design, develop, disseminate) from Thiagarajan which was carried out until the development stage due to researcher limitations. The result of this development research is that the HOTS-based E-LKPD obtained an average validation score from experts of 86.88% which is categorized as very feasible. Meanwhile, the results of trials on students in class XI Accounting at State Vocational Schools in Surabaya obtained an average percentage of 96.3% which was interpreted as very good.","PeriodicalId":517122,"journal":{"name":"Reslaj: Religion Education Social Laa Roiba Journal","volume":"45 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141278508","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The study aims to find out and analyze the impact of Korean brand ambassador credibility, social media marketing, and fear of missing out (fomo) on impulse buying for the collaboration product Scarlett Whitening X EXO, both simultaneously and partially. This research uses a quantitative approach with the type of associative research. As for data collection using questionnaires with populations involving EXO fans who are active on social media and have purchased collaboration products like Scarlett Whitening X EXO, The sampling technique used is the Lemeshow formula, and samples of research were obtained from as many as 100 respondents. The data processing method in this study uses the SPSS 26 application. Instrument testing uses validity tests and reliability tests, with results showing that the entire instrument is declared valid and reliable. Data analysis techniques use double linear regression, classical assumption tests, f tests, t tests, and determination tests. The results of this study based on trial analysis showed that Korean brand ambassador credibility, social media marketing, and fear of missing out (fomo) partially had a significant influence on impulse buying, while simultaneously Korean brand ambassador credibility, social media marketing, and fear of missing out (fomo) had significant influences on impulsive buying. The determination coefficient is 0.590. That is, 59% indicated that impulse buying was influenced by Korean brand ambassador credibility, social media marketing, and fear of missing out (fomo) variables, while the remaining 41% were affected by other variables that have not been studied.
{"title":"Pengaruh Korean Brand Ambassador Credibility, Social Media Marketing, dan Fear of Missing Out Terhadap Impulse Buying pada Kolaborasi Scarlett Whitening X EXO","authors":"Dita Keysia Armelia Dwi Putri, Jojok Dwiridotjahno","doi":"10.47467/reslaj.v6i6.2122","DOIUrl":"https://doi.org/10.47467/reslaj.v6i6.2122","url":null,"abstract":"The study aims to find out and analyze the impact of Korean brand ambassador credibility, social media marketing, and fear of missing out (fomo) on impulse buying for the collaboration product Scarlett Whitening X EXO, both simultaneously and partially. This research uses a quantitative approach with the type of associative research. As for data collection using questionnaires with populations involving EXO fans who are active on social media and have purchased collaboration products like Scarlett Whitening X EXO, The sampling technique used is the Lemeshow formula, and samples of research were obtained from as many as 100 respondents. The data processing method in this study uses the SPSS 26 application. Instrument testing uses validity tests and reliability tests, with results showing that the entire instrument is declared valid and reliable. Data analysis techniques use double linear regression, classical assumption tests, f tests, t tests, and determination tests. The results of this study based on trial analysis showed that Korean brand ambassador credibility, social media marketing, and fear of missing out (fomo) partially had a significant influence on impulse buying, while simultaneously Korean brand ambassador credibility, social media marketing, and fear of missing out (fomo) had significant influences on impulsive buying. The determination coefficient is 0.590. That is, 59% indicated that impulse buying was influenced by Korean brand ambassador credibility, social media marketing, and fear of missing out (fomo) variables, while the remaining 41% were affected by other variables that have not been studied.","PeriodicalId":517122,"journal":{"name":"Reslaj: Religion Education Social Laa Roiba Journal","volume":"63 21","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141279972","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-06-01DOI: 10.47467/reslaj.v6i6.2786
Edward Fadly, Anang Anas Azhar
The printing industry has undergone significant transformation due to digital technology and changes in consumer behavior. CV. Haikommikom, a printing company, faces challenges in improving the quality of graphic design services and expanding its market. This research aims to analyze the influence of innovative marketing communication strategies on the improvement of graphic design service quality at CV. Haikommikom and evaluate customer perceptions of these service changes. This study uses a qualitative method with a descriptive approach, collecting data through in-depth interviews and participatory observation. The results show that the implementation of marketing strategies through social media, personalized services with data analytics, and the use of advanced design technologies such as CorelDRAW and Photoshop significantly increase customer satisfaction and loyalty. Innovative marketing communication strategies have proven effective in improving the quality of graphic design services at CV. Haikommikom. The implementation of technology and personalized services not only increases customer satisfaction but also strengthens the company's position in the printing and graphic design industry. This finding underscores the importance of adapting technology and customer-focused marketing strategies to maintain competitiveness in the digital era.
{"title":"Upaya Meningkatkan Pelayanan Desain Grafis melalui Strategi Komunikasi Pemasaran Inovatif “Studi di Percetakan CV. Haikommikom”","authors":"Edward Fadly, Anang Anas Azhar","doi":"10.47467/reslaj.v6i6.2786","DOIUrl":"https://doi.org/10.47467/reslaj.v6i6.2786","url":null,"abstract":"The printing industry has undergone significant transformation due to digital technology and changes in consumer behavior. CV. Haikommikom, a printing company, faces challenges in improving the quality of graphic design services and expanding its market. This research aims to analyze the influence of innovative marketing communication strategies on the improvement of graphic design service quality at CV. Haikommikom and evaluate customer perceptions of these service changes. This study uses a qualitative method with a descriptive approach, collecting data through in-depth interviews and participatory observation. The results show that the implementation of marketing strategies through social media, personalized services with data analytics, and the use of advanced design technologies such as CorelDRAW and Photoshop significantly increase customer satisfaction and loyalty. Innovative marketing communication strategies have proven effective in improving the quality of graphic design services at CV. Haikommikom. The implementation of technology and personalized services not only increases customer satisfaction but also strengthens the company's position in the printing and graphic design industry. This finding underscores the importance of adapting technology and customer-focused marketing strategies to maintain competitiveness in the digital era.","PeriodicalId":517122,"journal":{"name":"Reslaj: Religion Education Social Laa Roiba Journal","volume":"7 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141230412","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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