T. Galaktionova, A. Azbel, Ya. V. Butkevich, M. A. Vanina
The article is devoted to the problem of finding pedagogical solutions for schoolchildren’s development of personal potential by introducing them to significant works of children’s and young adult literature. The relevance of the work lies in insufficient knowledge of reading activity as a factor in the development of modern student’s personal potential. The purpose of the article is to describe the possibilities of Master-polka: pedagogical technology as a tool for introducing schoolchildren to reading for the development of their personal potential. The authors share the results of a theoretical analysis of the problem and conclusions drawn from a pilot study of feedback from teachers participating in the Masterskie Rosta (Growth Workshops) project as well as their experience of using this technology in working with schoolchildren. The authors describe the principles of selecting books for the Master-polka; the examples of children’s and young adult literature, which schoolchildren have already been acquainted within the project. Particular attention is paid to the book quest as gaming and system – forming component of the technology. The practical significance of the study is determined by the possibility of using the Master-polka technology by teachers, librarians, and teachers of additional education to solve a wide range of pedagogical problems related to the creation of educational situations focused on introducing schoolchildren to reading and developing their personal potential.
{"title":"Master-Polka: Technology of Motivation for Reading and Development of Personal Potential","authors":"T. Galaktionova, A. Azbel, Ya. V. Butkevich, M. A. Vanina","doi":"10.20913/brm-1-1-5","DOIUrl":"https://doi.org/10.20913/brm-1-1-5","url":null,"abstract":"The article is devoted to the problem of finding pedagogical solutions for schoolchildren’s development of personal potential by introducing them to significant works of children’s and young adult literature. The relevance of the work lies in insufficient knowledge of reading activity as a factor in the development of modern student’s personal potential. The purpose of the article is to describe the possibilities of Master-polka: pedagogical technology as a tool for introducing schoolchildren to reading for the development of their personal potential. The authors share the results of a theoretical analysis of the problem and conclusions drawn from a pilot study of feedback from teachers participating in the Masterskie Rosta (Growth Workshops) project as well as their experience of using this technology in working with schoolchildren. The authors describe the principles of selecting books for the Master-polka; the examples of children’s and young adult literature, which schoolchildren have already been acquainted within the project. Particular attention is paid to the book quest as gaming and system – forming component of the technology. The practical significance of the study is determined by the possibility of using the Master-polka technology by teachers, librarians, and teachers of additional education to solve a wide range of pedagogical problems related to the creation of educational situations focused on introducing schoolchildren to reading and developing their personal potential.","PeriodicalId":517205,"journal":{"name":"Book. Reading. Media","volume":"10 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139896365","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The article discusses the issues of text culture transformation, literacy and reading. The purpose of the article is to explore the modern interpretation of the concept of "literacy" and determine its place in creating the shape of tomorrow’s world. The author analyzes the changes in the culture of reading and literacy education that resulted from the introduction of massive educational reforms in Western Europe. The author reminds us that literacy and our reading culture are not givens but that they constantly evolve under the influence of new text technologies. The author tries to comprehend the consequences of the current digital media revolution for intellectual development and the future structure of society; to identify new features that reading and literacy have acquired in modern culture. Besides, considerable attention is paid to the place of text in the digital age. The author concludes that the parallel presence of all mediums on the same screen suddenly showed the real place of text in people’s affections. Being cognitively more demanding, text clearly takes second position to auditory and visual media for entertainment and as a vehicle of cultural experience. Meanwhile the social use of text in the meantime is a different matter: text is still very important in social media – although in an ever more rudimentary form. Author concludes that none of the new mediums were ever regarded as a serious threat to books and other text forms. Reading and writing had as it were simply “got their first”. Books could pride themselves on a centuriesold tradition, and when film, radio and television came along, all subjects had already been properly described in (text-) books. The author highlights that the “screen effect” leading to the demotion of such more demanding forms of reading clearly shows once again the contingent nature of literacy. What follows is a plea to give back to literacy its original aura as a major intellectual achievement: a means to shape future minds, and thus the society in which our children will live. Based on previous research, the author draws our attention to the fact that digital media revolution is already having the effect of devaluing reading as a cultural technique. It has been generally accepted that schools should include “digital literacy” in the curriculum - even though there is little agreement what position it should take (purely practically and philosophically). In conclusion, the author emphasizes that the future of the literacy project still comes down to overcoming the social and digital divide.
{"title":"The Literacy We Teach Today","authors":"A. van der Weel","doi":"10.20913/brm-1-1-6","DOIUrl":"https://doi.org/10.20913/brm-1-1-6","url":null,"abstract":"The article discusses the issues of text culture transformation, literacy and reading. The purpose of the article is to explore the modern interpretation of the concept of \"literacy\" and determine its place in creating the shape of tomorrow’s world. The author analyzes the changes in the culture of reading and literacy education that resulted from the introduction of massive educational reforms in Western Europe. The author reminds us that literacy and our reading culture are not givens but that they constantly evolve under the influence of new text technologies. The author tries to comprehend the consequences of the current digital media revolution for intellectual development and the future structure of society; to identify new features that reading and literacy have acquired in modern culture. Besides, considerable attention is paid to the place of text in the digital age. The author concludes that the parallel presence of all mediums on the same screen suddenly showed the real place of text in people’s affections. Being cognitively more demanding, text clearly takes second position to auditory and visual media for entertainment and as a vehicle of cultural experience. Meanwhile the social use of text in the meantime is a different matter: text is still very important in social media – although in an ever more rudimentary form. Author concludes that none of the new mediums were ever regarded as a serious threat to books and other text forms. Reading and writing had as it were simply “got their first”. Books could pride themselves on a centuriesold tradition, and when film, radio and television came along, all subjects had already been properly described in (text-) books. The author highlights that the “screen effect” leading to the demotion of such more demanding forms of reading clearly shows once again the contingent nature of literacy. What follows is a plea to give back to literacy its original aura as a major intellectual achievement: a means to shape future minds, and thus the society in which our children will live. Based on previous research, the author draws our attention to the fact that digital media revolution is already having the effect of devaluing reading as a cultural technique. It has been generally accepted that schools should include “digital literacy” in the curriculum - even though there is little agreement what position it should take (purely practically and philosophically). In conclusion, the author emphasizes that the future of the literacy project still comes down to overcoming the social and digital divide.","PeriodicalId":517205,"journal":{"name":"Book. Reading. Media","volume":"9 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139893320","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The article is devoted to the IV International scientific and practical conference "Homo legens in the past and the present" held in Novosibirsk and Nizhny Tagil on March 23-25, 2023 in hybrid format. The author aims to provide a general overview of events held within the framework of the scientific forum and to characterize the speeches of researchers, teachers, librarians and students, who took part in it. The relevance of the described event is related to the changes that reading practices are undergoing during the explosive spread of screen culture. The outflow of readers from libraries and the decline in print editions led to the interest of specialists in such problems as forms of reading support, the interaction between reader and book in the library space, issues related to the book design. This review can be beneficial for both to theorists and practitioners working in the field of book and library business as well as for specialists engaged in serving readers and popularizing reading.
{"title":"IV International Scientific and Practical Conference “Homo Legens in the Past and the Present”","authors":"S. V. Kozlov","doi":"10.20913/brm-1-1-8","DOIUrl":"https://doi.org/10.20913/brm-1-1-8","url":null,"abstract":"The article is devoted to the IV International scientific and practical conference \"Homo legens in the past and the present\" held in Novosibirsk and Nizhny Tagil on March 23-25, 2023 in hybrid format. The author aims to provide a general overview of events held within the framework of the scientific forum and to characterize the speeches of researchers, teachers, librarians and students, who took part in it. The relevance of the described event is related to the changes that reading practices are undergoing during the explosive spread of screen culture. The outflow of readers from libraries and the decline in print editions led to the interest of specialists in such problems as forms of reading support, the interaction between reader and book in the library space, issues related to the book design. This review can be beneficial for both to theorists and practitioners working in the field of book and library business as well as for specialists engaged in serving readers and popularizing reading.","PeriodicalId":517205,"journal":{"name":"Book. Reading. Media","volume":"19 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139896495","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The article by Nikolai A. Rubakin (1862–1946) was first published in the journal Bulletin of Knowledge in 1905. This is a reworking of a lecture given him in Penza. The author argues the relevance of the chosen topic and its practical interest. He believes that the history of reading is the history of public thought, criticism, creativity, attitudes to various cultural demands and innovations of the early 20th century. According to N. A. Rubakin the reader is one of the main figures of society. The author gives quantitative and qualitative characteristics of Russian reader based on correspondence with readers, information from periodicals, statistics and other sources.
尼古拉-鲁巴金（1862-1946 年）的这篇文章于 1905 年首次发表在《知识通报》杂志上。这是他在奔萨的一次演讲的再创作。作者论证了所选主题的相关性及其实际意义。他认为，阅读史就是 20 世纪初公众的思想史、批评史、创造史、对各种文化需求和创新的态度史。N. A. Rubakin 认为，读者是社会的主要人物之一。作者根据与读者的通信、期刊信息、统计数据和其他来源，给出了俄罗斯读者的数量和质量特征。
{"title":"Russian Readers and Their Environment","authors":"N. A. Rubakin","doi":"10.20913/brm-1-1-7","DOIUrl":"https://doi.org/10.20913/brm-1-1-7","url":null,"abstract":"The article by Nikolai A. Rubakin (1862–1946) was first published in the journal Bulletin of Knowledge in 1905. This is a reworking of a lecture given him in Penza. The author argues the relevance of the chosen topic and its practical interest. He believes that the history of reading is the history of public thought, criticism, creativity, attitudes to various cultural demands and innovations of the early 20th century. According to N. A. Rubakin the reader is one of the main figures of society. The author gives quantitative and qualitative characteristics of Russian reader based on correspondence with readers, information from periodicals, statistics and other sources.","PeriodicalId":517205,"journal":{"name":"Book. Reading. Media","volume":"35 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139897174","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
T. Galaktionova, A. Azbel, Ya. V. Butkevich, M. A. Vanina
The article is devoted to the problem of finding pedagogical solutions for schoolchildren’s development of personal potential by introducing them to significant works of children’s and young adult literature. The relevance of the work lies in insufficient knowledge of reading activity as a factor in the development of modern student’s personal potential. The purpose of the article is to describe the possibilities of Master-polka: pedagogical technology as a tool for introducing schoolchildren to reading for the development of their personal potential. The authors share the results of a theoretical analysis of the problem and conclusions drawn from a pilot study of feedback from teachers participating in the Masterskie Rosta (Growth Workshops) project as well as their experience of using this technology in working with schoolchildren. The authors describe the principles of selecting books for the Master-polka; the examples of children’s and young adult literature, which schoolchildren have already been acquainted within the project. Particular attention is paid to the book quest as gaming and system – forming component of the technology. The practical significance of the study is determined by the possibility of using the Master-polka technology by teachers, librarians, and teachers of additional education to solve a wide range of pedagogical problems related to the creation of educational situations focused on introducing schoolchildren to reading and developing their personal potential.
{"title":"Master-Polka: Technology of Motivation for Reading and Development of Personal Potential","authors":"T. Galaktionova, A. Azbel, Ya. V. Butkevich, M. A. Vanina","doi":"10.20913/brm-1-1-5","DOIUrl":"https://doi.org/10.20913/brm-1-1-5","url":null,"abstract":"The article is devoted to the problem of finding pedagogical solutions for schoolchildren’s development of personal potential by introducing them to significant works of children’s and young adult literature. The relevance of the work lies in insufficient knowledge of reading activity as a factor in the development of modern student’s personal potential. The purpose of the article is to describe the possibilities of Master-polka: pedagogical technology as a tool for introducing schoolchildren to reading for the development of their personal potential. The authors share the results of a theoretical analysis of the problem and conclusions drawn from a pilot study of feedback from teachers participating in the Masterskie Rosta (Growth Workshops) project as well as their experience of using this technology in working with schoolchildren. The authors describe the principles of selecting books for the Master-polka; the examples of children’s and young adult literature, which schoolchildren have already been acquainted within the project. Particular attention is paid to the book quest as gaming and system – forming component of the technology. The practical significance of the study is determined by the possibility of using the Master-polka technology by teachers, librarians, and teachers of additional education to solve a wide range of pedagogical problems related to the creation of educational situations focused on introducing schoolchildren to reading and developing their personal potential.","PeriodicalId":517205,"journal":{"name":"Book. Reading. Media","volume":"175 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139893428","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Cognitive sciences were officially included in the nomenclature of scientific specialties in Russia in 2021. However, the issue of the subject and method of cognitive science in general and its projection on text analysis in particular remains little known to the general scientific community. Linguistic text analysis has gone through several stages of evolution. Each of them accumulates the critical aspects highlighting the necessity to search for new approaches. There are three such approaches in linguistics: structural, communicative, cognitive. The structural paradigm made it possible to solve scientific problems using the example of simple language units. However, it was experiencing serious difficulties in studying complex emergent phenomena, to which the text belongs. Some of these difficulties were leveled by including a communicative approach in the linguist’s methodological baggage. At the same time, a significant layer of factors influencing on the meaning generation of the text remained outside the scope of the research focus. As a result, the linguocognitive approach to text analysis was formed in linguistics. This made it possible to include not only linguistic structures, but also the widest range of mental structures (concepts, frames and slots, prototypes, categories, conceptual oppositions, gestalts, mental spaces and models, conceptual metaphors, precedent phenomena, semantic networks) and cognitive operations (conceptualization, categorization, inference, causal attribution, conceptual projections, blending) in the analysis. Thus, the linguocognitive approach to text analysis increases the heuristics of scientific research due to it is aimed at studying of semantic processes as mental processes.
{"title":"Linguocognitive Approach to Text Analysis","authors":"E. Budaev","doi":"10.20913/brm-1-1-3","DOIUrl":"https://doi.org/10.20913/brm-1-1-3","url":null,"abstract":"Cognitive sciences were officially included in the nomenclature of scientific specialties in Russia in 2021. However, the issue of the subject and method of cognitive science in general and its projection on text analysis in particular remains little known to the general scientific community. Linguistic text analysis has gone through several stages of evolution. Each of them accumulates the critical aspects highlighting the necessity to search for new approaches. There are three such approaches in linguistics: structural, communicative, cognitive. The structural paradigm made it possible to solve scientific problems using the example of simple language units. However, it was experiencing serious difficulties in studying complex emergent phenomena, to which the text belongs. Some of these difficulties were leveled by including a communicative approach in the linguist’s methodological baggage. At the same time, a significant layer of factors influencing on the meaning generation of the text remained outside the scope of the research focus. As a result, the linguocognitive approach to text analysis was formed in linguistics. This made it possible to include not only linguistic structures, but also the widest range of mental structures (concepts, frames and slots, prototypes, categories, conceptual oppositions, gestalts, mental spaces and models, conceptual metaphors, precedent phenomena, semantic networks) and cognitive operations (conceptualization, categorization, inference, causal attribution, conceptual projections, blending) in the analysis. Thus, the linguocognitive approach to text analysis increases the heuristics of scientific research due to it is aimed at studying of semantic processes as mental processes.","PeriodicalId":517205,"journal":{"name":"Book. Reading. Media","volume":"14 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139896742","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The article is devoted to the IV International scientific and practical conference "Homo legens in the past and the present" held in Novosibirsk and Nizhny Tagil on March 23-25, 2023 in hybrid format. The author aims to provide a general overview of events held within the framework of the scientific forum and to characterize the speeches of researchers, teachers, librarians and students, who took part in it. The relevance of the described event is related to the changes that reading practices are undergoing during the explosive spread of screen culture. The outflow of readers from libraries and the decline in print editions led to the interest of specialists in such problems as forms of reading support, the interaction between reader and book in the library space, issues related to the book design. This review can be beneficial for both to theorists and practitioners working in the field of book and library business as well as for specialists engaged in serving readers and popularizing reading.
{"title":"IV International Scientific and Practical Conference “Homo Legens in the Past and the Present”","authors":"S. V. Kozlov","doi":"10.20913/brm-1-1-8","DOIUrl":"https://doi.org/10.20913/brm-1-1-8","url":null,"abstract":"The article is devoted to the IV International scientific and practical conference \"Homo legens in the past and the present\" held in Novosibirsk and Nizhny Tagil on March 23-25, 2023 in hybrid format. The author aims to provide a general overview of events held within the framework of the scientific forum and to characterize the speeches of researchers, teachers, librarians and students, who took part in it. The relevance of the described event is related to the changes that reading practices are undergoing during the explosive spread of screen culture. The outflow of readers from libraries and the decline in print editions led to the interest of specialists in such problems as forms of reading support, the interaction between reader and book in the library space, issues related to the book design. This review can be beneficial for both to theorists and practitioners working in the field of book and library business as well as for specialists engaged in serving readers and popularizing reading.","PeriodicalId":517205,"journal":{"name":"Book. Reading. Media","volume":"20 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139893304","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In recent years, the processes of media consumption have exposed a significant transformation. The place of reading in its structure also has changed. The article discusses the similarities between reading books and magazines as a process itself and sociocultural practice. The author suggests that book, magazine and news media consumption is in a relationship of mutual support and mutual influence. The author argues that the habit of such "long" reading is being influenced by crisis phenomena in the periodical segment: a sharp decline in readership, a decline in print circulation and difficulty in accessing. In recent years, the focus on electronic formats of publications has been the main direction in the transformation of reader practices. If e-books are considered as the same "long” reading practice, the similarity with media consumption practices on the Internet, especially in social networks, is doubtful. Despite the fact that in the Internet and social networks the audience also "reads", the intellectual ethic of consuming quick unrelated pieces of information from a variety of sources is changing this sociocultural practice itself. Soon, book reading, quite possibly, will depend on the accumulated practices of Internet surfing, Internet reading and the ability of people to deal with long texts.
{"title":"Reading as Media Consumption: Modern Russian Features","authors":"V. Belenko","doi":"10.20913/brm-1-1-4","DOIUrl":"https://doi.org/10.20913/brm-1-1-4","url":null,"abstract":"In recent years, the processes of media consumption have exposed a significant transformation. The place of reading in its structure also has changed. The article discusses the similarities between reading books and magazines as a process itself and sociocultural practice. The author suggests that book, magazine and news media consumption is in a relationship of mutual support and mutual influence. The author argues that the habit of such \"long\" reading is being influenced by crisis phenomena in the periodical segment: a sharp decline in readership, a decline in print circulation and difficulty in accessing. In recent years, the focus on electronic formats of publications has been the main direction in the transformation of reader practices. If e-books are considered as the same \"long” reading practice, the similarity with media consumption practices on the Internet, especially in social networks, is doubtful. Despite the fact that in the Internet and social networks the audience also \"reads\", the intellectual ethic of consuming quick unrelated pieces of information from a variety of sources is changing this sociocultural practice itself. Soon, book reading, quite possibly, will depend on the accumulated practices of Internet surfing, Internet reading and the ability of people to deal with long texts.","PeriodicalId":517205,"journal":{"name":"Book. Reading. Media","volume":"28 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139896734","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Чудинова В. П. Развитие «наций читателей» в разных странах мира: исследования, стратегии, проекты, практики / В. П. Чудинова. Москва : РШБА, 2022. 360 с. (Профессиональная библиотека школьного библиотекаря) (Приложение к журналу «Школьная библиотека». Сер. 1; вып. 2).
世界各国 "读者之国 "的发展 : 研究、战略、项目、实践 / V. P. Chudinova.Moscow : RSHBA, 2022.360 с.(学校图书馆员的专业图书馆》(《学校图书馆》杂志增刊。第 1 辑；第 2 卷).
{"title":"The Changing Appearance of the Reading Human","authors":"V. V. Yalysheva","doi":"10.20913/brm-1-1-9","DOIUrl":"https://doi.org/10.20913/brm-1-1-9","url":null,"abstract":"Чудинова В. П. Развитие «наций читателей» в разных странах мира: исследования, стратегии, проекты, практики / В. П. Чудинова. Москва : РШБА, 2022. 360 с. (Профессиональная библиотека школьного библиотекаря) (Приложение к журналу «Школьная библиотека». Сер. 1; вып. 2).","PeriodicalId":517205,"journal":{"name":"Book. Reading. Media","volume":"92 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139897059","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The article implements the idea of mediatization as a process of transformation of mass communication industry. Nowadays, the current system of mass communication is under the pressure of digital transit, which is transgressive in nature. It breaks traditional business patterns; requires business administration to make mental changes in thinking and management practices; creates the highest level of tension among media managers. The article attempts to conceptualize (through the analysis of industrial ‘points of tension’: between television and online video – players of the cross-media measurement) some aspects of the digital transformation of the media industry and industrial management practices. The conflict between the digital environment generated by the relatively free development of the Internet and the purposefully organized and institutionalized state-controlled media lies at the core of this transformation.
{"title":"Mediatization as a Transformation of Management Practices in Media Industry","authors":"V. Kolomiets","doi":"10.20913/brm-1-1-2","DOIUrl":"https://doi.org/10.20913/brm-1-1-2","url":null,"abstract":"The article implements the idea of mediatization as a process of transformation of mass communication industry. Nowadays, the current system of mass communication is under the pressure of digital transit, which is transgressive in nature. It breaks traditional business patterns; requires business administration to make mental changes in thinking and management practices; creates the highest level of tension among media managers. The article attempts to conceptualize (through the analysis of industrial ‘points of tension’: between television and online video – players of the cross-media measurement) some aspects of the digital transformation of the media industry and industrial management practices. The conflict between the digital environment generated by the relatively free development of the Internet and the purposefully organized and institutionalized state-controlled media lies at the core of this transformation.","PeriodicalId":517205,"journal":{"name":"Book. Reading. Media","volume":"138 20","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139893593","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：