The popularity of animated characters has led foodservice operators to open restaurants that put cartoons at center stage. This type of establishment is referred to as a “cartoon café.” This qualitative inquiry employed two empirical studies to answer why customers patronize this type of eatery. Building on relational third-place theory (RTPT), it underscores how customer needs can ultimately shape loyalty outcomes through customer experience and place meaning. This research extends RTPT by highlighting the role of experience and co-developed (e.g., cartoon and restaurant) place meanings. It enriches the place meaning literature by acknowledging different interactive processes among personal experience, social interaction, and the physical environment in the hospitality setting. It also furthers the understanding of loyalty behaviors in hospitality services by offering a typology based on specific meanings of a third place. Implications for theory and practice are further discussed in the article.
{"title":"EXPRESS: The “Door” to Doraemon’s Fantasy World: Understanding the Cartoon Café and Its Place Meanings","authors":"IpKin Anthony Wong, Haiyan Pan, Qingqing Cao, Zhiwei (CJ) Lin, Jingwen Huang","doi":"10.1177/10963480241281338","DOIUrl":"https://doi.org/10.1177/10963480241281338","url":null,"abstract":"The popularity of animated characters has led foodservice operators to open restaurants that put cartoons at center stage. This type of establishment is referred to as a “cartoon café.” This qualitative inquiry employed two empirical studies to answer why customers patronize this type of eatery. Building on relational third-place theory (RTPT), it underscores how customer needs can ultimately shape loyalty outcomes through customer experience and place meaning. This research extends RTPT by highlighting the role of experience and co-developed (e.g., cartoon and restaurant) place meanings. It enriches the place meaning literature by acknowledging different interactive processes among personal experience, social interaction, and the physical environment in the hospitality setting. It also furthers the understanding of loyalty behaviors in hospitality services by offering a typology based on specific meanings of a third place. Implications for theory and practice are further discussed in the article.","PeriodicalId":517387,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"11 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142210962","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-24DOI: 10.1177/10963480241280991
Ghazal Shams, Kawon Kim
The lack of transparency in AI-related technology poses challenges in identifying elements that influence conversation fluency with chatbot. Drawing from media richness, task-technology fit, and flow theories, we propose an integrated framework to investigate how chatbots’ humanoid characteristics affect user’s process fluency. Furthermore, we explore boundary conditions of dialogue characteristics including conversation types (topic-related vs. task-related) and interaction mechanisms (free-text vs. button-based) that amplify or disrupt such flow-like experience in conversation. Two separate scenario-based experimental studies were conducted to explore two chatbot humanoid characteristics features, human-like cues (study 1) and tailored responses (study 2). Results suggest a match between chatbot’s humanoid and dialogue characteristics can increase fluency in comprehending the message, enhancing customer satisfaction and usage intention. Specifically, chatbots with humanoid conversational cues promote more flow-like messages in topic-related conversation or free-text interaction. The results highlight the significance of process fluency leading to more favorable outcomes in human-chatbot interactions.
{"title":"EXPRESS: Chatbots on the Frontline: The Imperative Shift from ‘One-size-fits-all’ Strategy through Conversational Cues and Dialogue Designs","authors":"Ghazal Shams, Kawon Kim","doi":"10.1177/10963480241280991","DOIUrl":"https://doi.org/10.1177/10963480241280991","url":null,"abstract":"The lack of transparency in AI-related technology poses challenges in identifying elements that influence conversation fluency with chatbot. Drawing from media richness, task-technology fit, and flow theories, we propose an integrated framework to investigate how chatbots’ humanoid characteristics affect user’s process fluency. Furthermore, we explore boundary conditions of dialogue characteristics including conversation types (topic-related vs. task-related) and interaction mechanisms (free-text vs. button-based) that amplify or disrupt such flow-like experience in conversation. Two separate scenario-based experimental studies were conducted to explore two chatbot humanoid characteristics features, human-like cues (study 1) and tailored responses (study 2). Results suggest a match between chatbot’s humanoid and dialogue characteristics can increase fluency in comprehending the message, enhancing customer satisfaction and usage intention. Specifically, chatbots with humanoid conversational cues promote more flow-like messages in topic-related conversation or free-text interaction. The results highlight the significance of process fluency leading to more favorable outcomes in human-chatbot interactions.","PeriodicalId":517387,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"18 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-08-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142210963","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-24DOI: 10.1177/10963480241280925
Rong Zou, meichen Hua, Dogan Gursoy, Jianshu Guan
This study investigates the interaction effect of influencers’ regional accents and restaurant brand personality on brand attitudes utilizing the underlying premises of the stereotype theory and the construal level theory. Four experimental studies were conducted to evaluate the effects of different regional accents of social media influencers on brand attitudes, as well as to examine the mediating role of processing fluency and the moderating role of psychological distance. Findings demonstrate that when a southern-accented (vs. northern-accented) influencer is matched with a sophisticated (vs. rugged) restaurant brand, consumers have higher processing fluency, which causes a more positive brand attitude. Findings further demonstrate the moderating effect of psychological distance. Closer (vs. farther) psychological distance results in a more positive effect of the interaction between influencer regional accent and restaurant brand personality on brand attitudes. Findings will enrich the knowledge on consumer psychology and behavior in hospitality and tourism field.
{"title":"EXPRESS: Can a match between social media influencer’s accent and brand personality influence consumers’ brand attitudes? A stereotype theory and the construal level theory perspective","authors":"Rong Zou, meichen Hua, Dogan Gursoy, Jianshu Guan","doi":"10.1177/10963480241280925","DOIUrl":"https://doi.org/10.1177/10963480241280925","url":null,"abstract":"This study investigates the interaction effect of influencers’ regional accents and restaurant brand personality on brand attitudes utilizing the underlying premises of the stereotype theory and the construal level theory. Four experimental studies were conducted to evaluate the effects of different regional accents of social media influencers on brand attitudes, as well as to examine the mediating role of processing fluency and the moderating role of psychological distance. Findings demonstrate that when a southern-accented (vs. northern-accented) influencer is matched with a sophisticated (vs. rugged) restaurant brand, consumers have higher processing fluency, which causes a more positive brand attitude. Findings further demonstrate the moderating effect of psychological distance. Closer (vs. farther) psychological distance results in a more positive effect of the interaction between influencer regional accent and restaurant brand personality on brand attitudes. Findings will enrich the knowledge on consumer psychology and behavior in hospitality and tourism field.","PeriodicalId":517387,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"19 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-08-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142210964","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-11DOI: 10.1177/10963480241277102
Millicent Njeri, Nathaniel D. Line, Lydia Hanks
The hospitality and tourism discipline has been criticized for often taking a lackadaisical approach to the modeling of latent phenomena. Research on scale development has been found to lack transparency and/or to omit important methodological steps, thus calling into question the validity and reliability of the existing scales. To address these issues, there is a need for more research that emphasizes measurement issues and provides methodological guidance to hospitality scholars interested in scale development. Given the multidimensional nature of most phenomena and the complexity of human behavior, this study seeks to provide researchers, within and outside the field, with a guide to exploratory higher-order factor analyses. An empirical example of the recommended practices is provided using data collected from a sample of destination marketing organization (DMO) executives.
{"title":"EXPRESS: Modeling multidimensionality in hospitality and tourism research: Exploratory higher-order factor analysis","authors":"Millicent Njeri, Nathaniel D. Line, Lydia Hanks","doi":"10.1177/10963480241277102","DOIUrl":"https://doi.org/10.1177/10963480241277102","url":null,"abstract":"The hospitality and tourism discipline has been criticized for often taking a lackadaisical approach to the modeling of latent phenomena. Research on scale development has been found to lack transparency and/or to omit important methodological steps, thus calling into question the validity and reliability of the existing scales. To address these issues, there is a need for more research that emphasizes measurement issues and provides methodological guidance to hospitality scholars interested in scale development. Given the multidimensional nature of most phenomena and the complexity of human behavior, this study seeks to provide researchers, within and outside the field, with a guide to exploratory higher-order factor analyses. An empirical example of the recommended practices is provided using data collected from a sample of destination marketing organization (DMO) executives.","PeriodicalId":517387,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"26 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141938740","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-03DOI: 10.1177/10963480241275490
Shobha Tewari, S Karthika, Bibek Bhattacharya, Manisha Singal
Extant research in the hospitality and tourism (H&T) industry has largely ignored the influence of contextual factors like institutional environment and board characteristics on the financial slack and CSR relationship. Our study combines institutional differences hypothesis, slack resource theory and agency theory to provide a nuanced understanding of this relationship in the context of the H&T industry in India. Using a panel of 464 firms from three H&T sectors between 2011-19 our analyses indicate a U-shaped relationship between financial slack and CSR intensity and a positive moderating effect of board gender diversity and board independence. We show how resource-constrained H&T firms in emerging markets with underdeveloped institutions deploy slack resources towards CSR, and rather than setting a minimum threshold, we posit that governmental policies should strengthen capital markets so that H&T firms can voluntarily invest in strategic CSR. Further, strengthening board diversity policies enables H&T firms invest in CSR organically.
{"title":"EXPRESS: Impact of Board Characteristics on Financial Slack-CSR Relationship: Evidence from Indian Hospitality & Tourism Industry","authors":"Shobha Tewari, S Karthika, Bibek Bhattacharya, Manisha Singal","doi":"10.1177/10963480241275490","DOIUrl":"https://doi.org/10.1177/10963480241275490","url":null,"abstract":"Extant research in the hospitality and tourism (H&T) industry has largely ignored the influence of contextual factors like institutional environment and board characteristics on the financial slack and CSR relationship. Our study combines institutional differences hypothesis, slack resource theory and agency theory to provide a nuanced understanding of this relationship in the context of the H&T industry in India. Using a panel of 464 firms from three H&T sectors between 2011-19 our analyses indicate a U-shaped relationship between financial slack and CSR intensity and a positive moderating effect of board gender diversity and board independence. We show how resource-constrained H&T firms in emerging markets with underdeveloped institutions deploy slack resources towards CSR, and rather than setting a minimum threshold, we posit that governmental policies should strengthen capital markets so that H&T firms can voluntarily invest in strategic CSR. Further, strengthening board diversity policies enables H&T firms invest in CSR organically.","PeriodicalId":517387,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"20 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141938849","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-03DOI: 10.1177/10963480241275581
Hyekyung Park, Eunhye (Olivia) Park, Rui Augusto Costa, Minwoo Lee
Despite the significant number of travelers with disabilities and their substantial contribution to the tourism and hospitality industry, there has been a lack of research exploring the necessary services required by travelers with disabilities during their travels. Therefore, this study aims to identify accessibility issues encountered by travelers with disabilities during their travels and to examine the impact of these issues on their behavior in reducing uncertainty within the online travel community. To achieve the research objectives, the present study performed an integrated approach that combines text analytics and robust regression analysis. The findings of this study provide guidelines for tourism and hospitality management to reduce the perceived uncertainty experienced by travelers with disabilities, thereby promoting the accessibility of tourism and hospitality services.
{"title":"EXPRESS: Travelers with disabilities: How online information search reduces uncertainty about service accessibility in hospitality and tourism","authors":"Hyekyung Park, Eunhye (Olivia) Park, Rui Augusto Costa, Minwoo Lee","doi":"10.1177/10963480241275581","DOIUrl":"https://doi.org/10.1177/10963480241275581","url":null,"abstract":"Despite the significant number of travelers with disabilities and their substantial contribution to the tourism and hospitality industry, there has been a lack of research exploring the necessary services required by travelers with disabilities during their travels. Therefore, this study aims to identify accessibility issues encountered by travelers with disabilities during their travels and to examine the impact of these issues on their behavior in reducing uncertainty within the online travel community. To achieve the research objectives, the present study performed an integrated approach that combines text analytics and robust regression analysis. The findings of this study provide guidelines for tourism and hospitality management to reduce the perceived uncertainty experienced by travelers with disabilities, thereby promoting the accessibility of tourism and hospitality services.","PeriodicalId":517387,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"22 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141938850","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-08-03DOI: 10.1177/10963480241275571
Mariia Perelygina, Deniz Kucukusta, Rob LAW
Globalization and digitalization raise questions about the contemporary role of national culture. Investigating digital business models (BMs) in the travel industry, this study clarifies the effects of national cultures on them. 39 impactful aspects of national cultures— 25 institutional and 14 ideational—are identified based on qualitative research. These aspects are derived from various cross-cultural frameworks and include 3 newly suggested cultural dimensions. The proposed model clarifies the mechanism of the impact. The study restates the significance of national cultures in the digital era and places emphasis on the importance of both institutional and ideational sides of national cultures. The study would be helpful to practitioners in deciding on suitable places for a business opening and localizing BMs across international borders.
{"title":"EXPRESS: National Cultures in Times of Digital Transformation of the Travel Industry: Qualitative Exploration of Effects on Digital Business Models","authors":"Mariia Perelygina, Deniz Kucukusta, Rob LAW","doi":"10.1177/10963480241275571","DOIUrl":"https://doi.org/10.1177/10963480241275571","url":null,"abstract":"Globalization and digitalization raise questions about the contemporary role of national culture. Investigating digital business models (BMs) in the travel industry, this study clarifies the effects of national cultures on them. 39 impactful aspects of national cultures— 25 institutional and 14 ideational—are identified based on qualitative research. These aspects are derived from various cross-cultural frameworks and include 3 newly suggested cultural dimensions. The proposed model clarifies the mechanism of the impact. The study restates the significance of national cultures in the digital era and places emphasis on the importance of both institutional and ideational sides of national cultures. The study would be helpful to practitioners in deciding on suitable places for a business opening and localizing BMs across international borders.","PeriodicalId":517387,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"93 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141938848","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-30DOI: 10.1177/10963480241271307
Gabrielle Lin, Jason Li Chen, Haiyan Song
This study constructs hotel demand curves at the disaggregate level to uncover the heterogeneity of demand curves across consumers and during both normal periods and times of crisis, exemplified by the pandemic. The novel demand modeling technique fits nonlinear demand curves, parameterizes elasticity dynamics, and enables the comparison of demand curves by essential value. The demand curves for three hotel types in normal and pandemic situations are fitted and decomposed by consumers’ sociodemographics, preferences, and risk tolerance. A pandemic makes the demand curve for midscale [upscale] hotels more inelastic [elastic] and mitigates [amplifies] the influence of individual differences on the demand curve, whereas the demand curve for economy hotels is unaffected by the pandemic. The findings offer insights into the business operations of different hotels, including optimal pricing, customized marketing across consumer segments, and business strategies in case of a health crisis.
{"title":"EXPRESS: The Heterogeneity of Hotel Demand Curves across Consumers and Contexts","authors":"Gabrielle Lin, Jason Li Chen, Haiyan Song","doi":"10.1177/10963480241271307","DOIUrl":"https://doi.org/10.1177/10963480241271307","url":null,"abstract":"This study constructs hotel demand curves at the disaggregate level to uncover the heterogeneity of demand curves across consumers and during both normal periods and times of crisis, exemplified by the pandemic. The novel demand modeling technique fits nonlinear demand curves, parameterizes elasticity dynamics, and enables the comparison of demand curves by essential value. The demand curves for three hotel types in normal and pandemic situations are fitted and decomposed by consumers’ sociodemographics, preferences, and risk tolerance. A pandemic makes the demand curve for midscale [upscale] hotels more inelastic [elastic] and mitigates [amplifies] the influence of individual differences on the demand curve, whereas the demand curve for economy hotels is unaffected by the pandemic. The findings offer insights into the business operations of different hotels, including optimal pricing, customized marketing across consumer segments, and business strategies in case of a health crisis.","PeriodicalId":517387,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"360 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141867970","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-30DOI: 10.1177/10963480241271084
Antony King Fung Wong, Seongseop Kim, Emmanuel Gamor, Mehmet Ali Köseoğlu, Yun Yao (Jennifer) Liu
This study conducts a systematic review and analysis of the research landscape concerning the mental health and psychological wellbeing (MHPW) of employees in the hospitality and tourism sector. Comprehensive bibliometric analysis, intellectual network mapping, and critical qualitative content analysis were performed utilizing a dataset of 184 relevant articles. From these analyses, eight critical reflections were derived, and future research agenda were outlined. These agenda include exploring positive enhancers of MHPW, advocating for holistic conceptualizations of MHPW, encouraging cross-cultural and interdisciplinary collaborations, assessing the impacts of technology on mental health, developing industry-specific assessments, diversifying research methodologies with multidisciplinary theories, conducting multi-level analyses of influencing factors, and investigating the pandemic's long-term impact on career perceptions and mental health reforms within the industry. Findings offer pivotal directions for future research and aim to advance the understanding and enhancement of MHPW in the global hospitality and tourism workforce through impactful scholarship.
{"title":"EXPRESS: Advancing employees’ mental health and psychological wellbeing research in hospitality and tourism: Systematic review, critical reflections, and future prospects","authors":"Antony King Fung Wong, Seongseop Kim, Emmanuel Gamor, Mehmet Ali Köseoğlu, Yun Yao (Jennifer) Liu","doi":"10.1177/10963480241271084","DOIUrl":"https://doi.org/10.1177/10963480241271084","url":null,"abstract":"This study conducts a systematic review and analysis of the research landscape concerning the mental health and psychological wellbeing (MHPW) of employees in the hospitality and tourism sector. Comprehensive bibliometric analysis, intellectual network mapping, and critical qualitative content analysis were performed utilizing a dataset of 184 relevant articles. From these analyses, eight critical reflections were derived, and future research agenda were outlined. These agenda include exploring positive enhancers of MHPW, advocating for holistic conceptualizations of MHPW, encouraging cross-cultural and interdisciplinary collaborations, assessing the impacts of technology on mental health, developing industry-specific assessments, diversifying research methodologies with multidisciplinary theories, conducting multi-level analyses of influencing factors, and investigating the pandemic's long-term impact on career perceptions and mental health reforms within the industry. Findings offer pivotal directions for future research and aim to advance the understanding and enhancement of MHPW in the global hospitality and tourism workforce through impactful scholarship.","PeriodicalId":517387,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"88 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141867971","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In response to the call for elucidating the catalyst of consumer citizenship behaviour in micro-entrepreneurship, this study explores the determinants of ‘sharing citizenship behaviour’ (SCB) within the peer-to-peer (P2P) accommodation environment from the host perspective. Particularly, it emphasises the role of well-being, (encompassing both the hedonic and eudaimonic forms), and the influence of ‘trait gratitude’ (TG), all within the framework of the broaden-and-build theory. This research explains the mediating effects of both hedonic well-being and eudaimonic well-being (EWB), revealing multiple positive correlations among TG, well being, and the SCB of guests. It also uncovers the moderating role of price fairness on the link between TG and EWB and provides valuable insights for P2P accommodation micro entrepreneurs on the SCB and well-being of their guests.
{"title":"EXPRESS: Warm Hearts, Happy Lodgings: How Peer-To-Peer Accommodation Micro-Entrepreneurs Can Foster Sharing Citizenship Behaviour","authors":"Yue Liu, Fangxuan (Sam) Li, Guojie Zhang, Jingru Zhang","doi":"10.1177/10963480241265786","DOIUrl":"https://doi.org/10.1177/10963480241265786","url":null,"abstract":"In response to the call for elucidating the catalyst of consumer citizenship behaviour in micro-entrepreneurship, this study explores the determinants of ‘sharing citizenship behaviour’ (SCB) within the peer-to-peer (P2P) accommodation environment from the host perspective. Particularly, it emphasises the role of well-being, (encompassing both the hedonic and eudaimonic forms), and the influence of ‘trait gratitude’ (TG), all within the framework of the broaden-and-build theory. This research explains the mediating effects of both hedonic well-being and eudaimonic well-being (EWB), revealing multiple positive correlations among TG, well being, and the SCB of guests. It also uncovers the moderating role of price fairness on the link between TG and EWB and provides valuable insights for P2P accommodation micro entrepreneurs on the SCB and well-being of their guests.","PeriodicalId":517387,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":"177 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141505421","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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