This article analyzes moral registers about and within one of the world’s largest food corporations. Based on fieldwork at a French multinational corporation, I trace how speech registers surrounding food circulate across institutional arenas, reconfiguring material connections between the company and consumers. I examine the emergence of a “Big Food” register, critical of the food industry, and analyze the discourses it has triggered within one corporation, comparing talk of ethics and economics among employees in Paris and Johannesburg. Corporate efforts to produce value through food result from struggles between value projects of diverse employees who are positioned differently relative to corporate hierarchies and global inequalities. I argue that moral language in and around the food industry can elucidate current transformations in global capitalism, revealing multinationals’ struggles to credibly voice registers aligned with consumers’ values in their search for competitive advantage.
{"title":"Moral Orders of Multinationals: Registers of Value in Corporate Food Production","authors":"Chelsie Yount‐André","doi":"10.1086/713153","DOIUrl":"https://doi.org/10.1086/713153","url":null,"abstract":"This article analyzes moral registers about and within one of the world’s largest food corporations. Based on fieldwork at a French multinational corporation, I trace how speech registers surrounding food circulate across institutional arenas, reconfiguring material connections between the company and consumers. I examine the emergence of a “Big Food” register, critical of the food industry, and analyze the discourses it has triggered within one corporation, comparing talk of ethics and economics among employees in Paris and Johannesburg. Corporate efforts to produce value through food result from struggles between value projects of diverse employees who are positioned differently relative to corporate hierarchies and global inequalities. I argue that moral language in and around the food industry can elucidate current transformations in global capitalism, revealing multinationals’ struggles to credibly voice registers aligned with consumers’ values in their search for competitive advantage.","PeriodicalId":51908,"journal":{"name":"Signs and Society","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1086/713153","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41708575","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article explores the discourses produced, circulated, and enregistered by administrators, teachers, and parents around and about “good food” at an elite elementary school in New York City. The larger research goal was to understand how privileged school children are socialized into elite foodways (how to identify, procure, and consume food) and elite forms of food talk (the codes and registers used around and about food) that contribute to the social field within which they develop the cultural capital needed to succeed as privileged worker-consumers in the neoliberal, late-capitalist world their parents are building. Here the analytic focus is on the intertextuality and indexical stance-taking of adults at the school and how these contribute to the sedimentation of elite signs and values and their imbrication into a moral economy of food and language in this privileged setting. The negotiation of contradictory messaging holds some hope for the roles these children may play as late capitalism unravels.
{"title":"Negotiating “Good Food” at an Elite Elementary School in New York City","authors":"Kathleen C. Riley","doi":"10.1086/713242","DOIUrl":"https://doi.org/10.1086/713242","url":null,"abstract":"This article explores the discourses produced, circulated, and enregistered by administrators, teachers, and parents around and about “good food” at an elite elementary school in New York City. The larger research goal was to understand how privileged school children are socialized into elite foodways (how to identify, procure, and consume food) and elite forms of food talk (the codes and registers used around and about food) that contribute to the social field within which they develop the cultural capital needed to succeed as privileged worker-consumers in the neoliberal, late-capitalist world their parents are building. Here the analytic focus is on the intertextuality and indexical stance-taking of adults at the school and how these contribute to the sedimentation of elite signs and values and their imbrication into a moral economy of food and language in this privileged setting. The negotiation of contradictory messaging holds some hope for the roles these children may play as late capitalism unravels.","PeriodicalId":51908,"journal":{"name":"Signs and Society","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1086/713242","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44418118","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The Least Eligibility Principle (LEP) has been variously engaged throughout US history to sort service populations into the deserving and undeserving. The no-frills prison policy movement of the 1990s was heavily influenced by LEP morality. Food was one focal point of the discourses and policies that negotiated the floating signifier “least” to place prisoners at the bottom of the presumed hierarchy, encouraging a punitive penal diet. Based on ethnographic data collected from a US prison for women, I explore women’s practices that negotiate their relationship to this diet. Following Abu-Lughod’s (1990) suggestion, I consider these daily acts of resistance to reveal the workings of power. The hollowed-out diet disciplines as it presupposes the moral classification of LEP, indexing the unworthiness of those who must consume it. The impacts of the disciplinary diet are far-reaching, encouraging the accumulation of debt while incarcerated and placing unyielding financial pressure on incarcerated individuals’ kin networks. State and civil society are continuous in the ideological negotiation that supports the punitive penal diet. Women’s practices that challenge the moral implications of this diet claim humanity and dignity in a system that presupposes their unworthiness and positions them as morally bankrupt.
{"title":"The Less Eligible Eaters: Calorie Counts, No-Frills, and Vending Machines in Prison","authors":"Lori Labotka","doi":"10.1086/713116","DOIUrl":"https://doi.org/10.1086/713116","url":null,"abstract":"The Least Eligibility Principle (LEP) has been variously engaged throughout US history to sort service populations into the deserving and undeserving. The no-frills prison policy movement of the 1990s was heavily influenced by LEP morality. Food was one focal point of the discourses and policies that negotiated the floating signifier “least” to place prisoners at the bottom of the presumed hierarchy, encouraging a punitive penal diet. Based on ethnographic data collected from a US prison for women, I explore women’s practices that negotiate their relationship to this diet. Following Abu-Lughod’s (1990) suggestion, I consider these daily acts of resistance to reveal the workings of power. The hollowed-out diet disciplines as it presupposes the moral classification of LEP, indexing the unworthiness of those who must consume it. The impacts of the disciplinary diet are far-reaching, encouraging the accumulation of debt while incarcerated and placing unyielding financial pressure on incarcerated individuals’ kin networks. State and civil society are continuous in the ideological negotiation that supports the punitive penal diet. Women’s practices that challenge the moral implications of this diet claim humanity and dignity in a system that presupposes their unworthiness and positions them as morally bankrupt.","PeriodicalId":51908,"journal":{"name":"Signs and Society","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1086/713116","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46100922","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article engages with contemporary meaning and meaning changes within the porcine semantic field in Denmark. More specifically, I argue that pork is acquiring the meaning of Danishness. Analytically, I focus on the relation between language usage in different settings and on how situational usage relates to nationwide, mediatized discourses. The porcine field lends itself readily to such analyses, as pork has been the center of much political and politicized attention over the past decade, and much of the discursive engagement with pork implies or expresses an ideological and moral stance. Interactional data come from field studies in a school, a fine-dining restaurant, and a fast-food restaurant. Media data are sampled from three relatively recent debates on Danish values.
{"title":"Pigs and Pork in Denmark: Meaning Change, Ideology, and Traditional Foods","authors":"M. Karrebæk","doi":"10.1086/713241","DOIUrl":"https://doi.org/10.1086/713241","url":null,"abstract":"This article engages with contemporary meaning and meaning changes within the porcine semantic field in Denmark. More specifically, I argue that pork is acquiring the meaning of Danishness. Analytically, I focus on the relation between language usage in different settings and on how situational usage relates to nationwide, mediatized discourses. The porcine field lends itself readily to such analyses, as pork has been the center of much political and politicized attention over the past decade, and much of the discursive engagement with pork implies or expresses an ideological and moral stance. Interactional data come from field studies in a school, a fine-dining restaurant, and a fast-food restaurant. Media data are sampled from three relatively recent debates on Danish values.","PeriodicalId":51908,"journal":{"name":"Signs and Society","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1086/713241","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41330124","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The specialty coffee industry emphasizes the importance of personal relationships that span disparate levels of the supply chain and production models that focus on the wellbeing of coffee producers. This emphasis presents specialty coffee as a socially progressive form of consumption that is often represented as superior to mass-produced coffee. Discourses that emphasize relationships between baristas and professionals at other levels of the supply chain serve as a tool in marketing specialty coffee, with baristas serving as an interface between consumers and other levels of the supply chain. The somewhat recent elevation of baristas to professional status is due, in part, to the growth of barista competitions. This article takes barista competitions as a context for analysis, highlighting how baristas incorporate voices from across the supply chain into their competition performances. I argue that in voicing individuals from across the supply chain, baristas draw on the expertise and authority represented by coffee farmers and roasters to support the development of their own authentic professional persona. This article also shows that, by voicing the supply chain, baristas respond to consumer desires for more ethical forms of consumption through these narratives, providing the moral and emotional experience of coffee that consumers crave.
{"title":"Voicing the Supply Chain","authors":"W. Cotter","doi":"10.1086/713027","DOIUrl":"https://doi.org/10.1086/713027","url":null,"abstract":"The specialty coffee industry emphasizes the importance of personal relationships that span disparate levels of the supply chain and production models that focus on the wellbeing of coffee producers. This emphasis presents specialty coffee as a socially progressive form of consumption that is often represented as superior to mass-produced coffee. Discourses that emphasize relationships between baristas and professionals at other levels of the supply chain serve as a tool in marketing specialty coffee, with baristas serving as an interface between consumers and other levels of the supply chain. The somewhat recent elevation of baristas to professional status is due, in part, to the growth of barista competitions. This article takes barista competitions as a context for analysis, highlighting how baristas incorporate voices from across the supply chain into their competition performances. I argue that in voicing individuals from across the supply chain, baristas draw on the expertise and authority represented by coffee farmers and roasters to support the development of their own authentic professional persona. This article also shows that, by voicing the supply chain, baristas respond to consumer desires for more ethical forms of consumption through these narratives, providing the moral and emotional experience of coffee that consumers crave.","PeriodicalId":51908,"journal":{"name":"Signs and Society","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1086/713027","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44567386","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The concept of otherworld is often conceived as a realm inhabited by supernatural beings or as a fantastic location where the possibilities of imagination are realities. It gets linked to concepts of otherness and the other, but the question of what makes something an otherworld generally remains unasked. Otherworlds are usually thought of as somehow outside of or beyond the empirical world, but the issue is not so simple.
{"title":"Otherworlding: Othering Places and Spaces through Mythologization","authors":"Frog","doi":"10.1086/710159","DOIUrl":"https://doi.org/10.1086/710159","url":null,"abstract":"The concept of otherworld is often conceived as a realm inhabited by supernatural beings or as a fantastic location where the possibilities of imagination are realities. It gets linked to concepts of otherness and the other, but the question of what makes something an otherworld generally remains unasked. Otherworlds are usually thought of as somehow outside of or beyond the empirical world, but the issue is not so simple.","PeriodicalId":51908,"journal":{"name":"Signs and Society","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2020-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1086/710159","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46960685","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article draws on fieldwork conducted into the linguistic practices of religious languages by three Muslim individuals in the Nordic countries and the Netherlands. All informants or their ancestors in the study were born in the Muslim quarter of the Indian sub-continent, with the exception of one informant who hails from Suriname. Few works (Schor 1985; Haque 2012, 2014; Zolberg and Woon 1999) in sociolinguistics focus on the practice of Islam by immigrants in their daily lives, where a plethora of languages are used for different functions. As a field of social inquiry, there is also an attempt to understand the role or impact of religion in the immigrant’s life as a practicing Muslim. The findings suggest that Arabic remains the principal liturgical language for prayers, while Urdu was rendered as a sanctified language for many believers, as literature on Islamic teaching is widely available in this language.
{"title":"Language Use and Islamic Practices in Multilingual Europe","authors":"Shahzaman Haque","doi":"10.1086/710157","DOIUrl":"https://doi.org/10.1086/710157","url":null,"abstract":"This article draws on fieldwork conducted into the linguistic practices of religious languages by three Muslim individuals in the Nordic countries and the Netherlands. All informants or their ancestors in the study were born in the Muslim quarter of the Indian sub-continent, with the exception of one informant who hails from Suriname. Few works (Schor 1985; Haque 2012, 2014; Zolberg and Woon 1999) in sociolinguistics focus on the practice of Islam by immigrants in their daily lives, where a plethora of languages are used for different functions. As a field of social inquiry, there is also an attempt to understand the role or impact of religion in the immigrant’s life as a practicing Muslim. The findings suggest that Arabic remains the principal liturgical language for prayers, while Urdu was rendered as a sanctified language for many believers, as literature on Islamic teaching is widely available in this language.","PeriodicalId":51908,"journal":{"name":"Signs and Society","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2020-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1086/710157","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48784547","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article traces the 2015 controversy following porn performer Stoya’s accusation of rape by fellow performer James Deen, in which competing ideas about Stoya’s ability to consent circulated through popular and social media discourse. Focusing on the occupational class of porn performers, the article suggests that interpretations of sexual assault and notions of consent rely on particular models of personhood to prescribe and delimit definitions of who and how one can occupy a consenting (and thus, nonconsenting) subjectivity. The article introduces three chronotopic formulations of consent, spatiotemporal parameters for when and where consent is considered applicable, demonstrating how each is applied to a victim of sexual violence according to how the victim is interpellated as a particular kind of subject.
{"title":"At the Limits of the Consenting Subject: Chronotopic Formulations of Consent and the Figure of the Porn Performer","authors":"Esra Padgett","doi":"10.1086/710312","DOIUrl":"https://doi.org/10.1086/710312","url":null,"abstract":"This article traces the 2015 controversy following porn performer Stoya’s accusation of rape by fellow performer James Deen, in which competing ideas about Stoya’s ability to consent circulated through popular and social media discourse. Focusing on the occupational class of porn performers, the article suggests that interpretations of sexual assault and notions of consent rely on particular models of personhood to prescribe and delimit definitions of who and how one can occupy a consenting (and thus, nonconsenting) subjectivity. The article introduces three chronotopic formulations of consent, spatiotemporal parameters for when and where consent is considered applicable, demonstrating how each is applied to a victim of sexual violence according to how the victim is interpellated as a particular kind of subject.","PeriodicalId":51908,"journal":{"name":"Signs and Society","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2020-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1086/710312","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44911400","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Behavioral science, once a hypernym for a collection of fields, is becoming a hyponym of itself. Nonacademic and academic practitioners alike increasingly discuss a “behavioral science,” a discipline that consolidates research from the other behavioral sciences to improve humans’ (and organizations’) predictive and manipulative powers. Despite the usefulness of a shared understanding of behavioral science, few can agree on a definition. After a brief overview of what behavioral scientists do and produce, I provide an inexhaustive list of the predicates behavioral scientists use to interpret the objects, people, and signs of their field and explore the grounding phase parts of objects’ or signs’ existence that behavioral scientists read to categorize objects or signs. I propose that behavioral scientists have begun to define behavioral science work by classifying objects or signs (which make up their work) using a partonomy in which a behavioral science-ness of a sign is directly positively correlated with the strength of its relation to the signs psychology and economics. Finally, I discuss what this definitional practice suggests for the behavioral science field now and in the future.
{"title":"Defining the New Behavioral Science(s)","authors":"Carter E. Timon","doi":"10.1086/710840","DOIUrl":"https://doi.org/10.1086/710840","url":null,"abstract":"Behavioral science, once a hypernym for a collection of fields, is becoming a hyponym of itself. Nonacademic and academic practitioners alike increasingly discuss a “behavioral science,” a discipline that consolidates research from the other behavioral sciences to improve humans’ (and organizations’) predictive and manipulative powers. Despite the usefulness of a shared understanding of behavioral science, few can agree on a definition. After a brief overview of what behavioral scientists do and produce, I provide an inexhaustive list of the predicates behavioral scientists use to interpret the objects, people, and signs of their field and explore the grounding phase parts of objects’ or signs’ existence that behavioral scientists read to categorize objects or signs. I propose that behavioral scientists have begun to define behavioral science work by classifying objects or signs (which make up their work) using a partonomy in which a behavioral science-ness of a sign is directly positively correlated with the strength of its relation to the signs psychology and economics. Finally, I discuss what this definitional practice suggests for the behavioral science field now and in the future.","PeriodicalId":51908,"journal":{"name":"Signs and Society","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2020-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1086/710840","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44799755","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The article examines how the participants of a six-week community theater project in Helsinki (2015–16) become socialized into the role of Artist by the professional leaders of the project. One of the main goals of the project was to explore the “joint voice” of the ethnically and socioeconomically diverse group and to make that voice heard in society. Drawing on ethnographic data, the article focuses on a central writing technique that was used to scan the participants’ past experiences and to rewrite them into ingredients of the joint voice. The article argues that the process of socialization involves a comprehensive epistemological transformation that gives rise to changes in the participants’ perception of their experiences. The epistemological structure that regulates the writing activities pertains both to principles of entextualization (i.e., how personal experiences become transformed into textual patterns) and to rules of interpersonal engagement (i.e., how others’ contributions are treated). Thus, it enables the construction of safe and effective channels along which private experiences can flow to the group’s collective discursive space and onward to the public.
{"title":"Becoming Artists: Collective Reflection of Personal Experience in Community Theater","authors":"Tomi Visakko","doi":"10.1086/710155","DOIUrl":"https://doi.org/10.1086/710155","url":null,"abstract":"The article examines how the participants of a six-week community theater project in Helsinki (2015–16) become socialized into the role of Artist by the professional leaders of the project. One of the main goals of the project was to explore the “joint voice” of the ethnically and socioeconomically diverse group and to make that voice heard in society. Drawing on ethnographic data, the article focuses on a central writing technique that was used to scan the participants’ past experiences and to rewrite them into ingredients of the joint voice. The article argues that the process of socialization involves a comprehensive epistemological transformation that gives rise to changes in the participants’ perception of their experiences. The epistemological structure that regulates the writing activities pertains both to principles of entextualization (i.e., how personal experiences become transformed into textual patterns) and to rules of interpersonal engagement (i.e., how others’ contributions are treated). Thus, it enables the construction of safe and effective channels along which private experiences can flow to the group’s collective discursive space and onward to the public.","PeriodicalId":51908,"journal":{"name":"Signs and Society","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2020-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1086/710155","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44343811","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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