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Enhancement of Retail Consumer Loyalty in Latvia by Means of Social Media Communication 通过社交媒体传播提高拉脱维亚零售消费者忠诚度
IF 0.3 Pub Date : 2020-10-22 DOI: 10.5755/j01.eis.1.14.26829
Iveta Linina, V. Vevere
Social media communication has become an important tool both in relying information to potential consumers, as well as in creating experience sharing opportunities. The purpose of this paper is to examine the impact of’ social media communication on the loyalty formation in retailing. The tasks to be carried out are: (1) to research theoretical framework of social media communication and loyalty; (2) to work out methodology for empirical research; (3) to carry out research on consumers’ perception of retail stores online communication. Within the framework of the current study the authors employed a method of customer survey. Applying the non-probability snowball sampling method the questionnaire was distributed via e-mails and Facebook groups (n=327). The general population in this research  consisted of the economically active Latvia residents in 2020. The authors used 5-point Likert scale (1-low evaluation, 5 – very high evaluation). The SPSS program was used for this purpose, the following indicators were calculated: arithmetic mean (X ), Median (Me); Mode (Mo); Variation; Standard Deviation; Variation Coefficient. The research question posed in the article was the following: What role does social media play in enhancing consumer loyalty in retailing? Findings: 87% of all respondents have noticed the communication of Latvian retail store networks on social media and 60% of all respondents have chosen to follow the profile of social networks to one of them, which indicates the untapped opportunities of companies in this respect. Evaluating the communication of Latvian retail store chains, the arithmetic average is 2.68, but for communication on social media - 2.72.  It means that in order to increase these indicators, Latvian retail store chains must develop a communication strategy taking into account both the values of the target audience and the basic principles of building relationships with customers. The current research results can serve as grounds for the strategy development.
社交媒体传播已经成为向潜在消费者提供信息的重要工具,也成为创造经验分享机会的重要工具。本文的目的是研究社交媒体传播对零售业忠诚形成的影响。要开展的任务是:(1)研究社会化媒体传播与忠诚的理论框架;(2)制定实证研究方法;(3)开展消费者对零售店网络沟通的感知研究。在当前研究的框架内,作者采用了客户调查的方法。采用非概率雪球抽样方法,通过电子邮件和Facebook群组分发问卷(n=327)。本研究中的一般人口包括2020年经济活跃的拉脱维亚居民。作者采用5点李克特量表(1-低评价,5-非常高评价)。为此使用SPSS程序,计算以下指标:算术平均值(X),中位数(Me);模式(Mo);变异;标准偏差;变异系数。文章中提出的研究问题是:社交媒体在提高零售消费者忠诚度方面发挥了什么作用?调查结果:87%的受访者注意到拉脱维亚零售商店网络在社交媒体上的沟通,60%的受访者选择关注其中一个社交网络的概况,这表明公司在这方面有未开发的机会。评估拉脱维亚零售连锁店的沟通,算术平均值为2.68,但在社交媒体上的沟通- 2.72。这意味着,为了提高这些指标,拉脱维亚零售连锁店必须制定一项沟通战略,同时考虑到目标受众的价值和与顾客建立关系的基本原则。目前的研究成果可以作为战略制定的依据。
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引用次数: 0
Contemporary Innovation Challenges – Future of Adoption Artificial Intelligence: Case of Estonia 当代创新挑战-采用人工智能的未来:爱沙尼亚的案例
IF 0.3 Pub Date : 2020-10-22 DOI: 10.5755/j01.eis.1.14.26143
V. Gavrilova, Natalie Aleksandra Gurvitsh-Suits
Nowadays artificial intelligence is gaining popularity and brings changes into everyday lives and business. Latest research outline various options and challenges related to the implementation of artificial intelligence in different fields (GarbuioL Kumar et.al, 2019; Tambe et.al 2019). It is obvious that its adoption will have a notable significant impact on certain industries. However, it also requires complete understanding and awareness of main constraints and benefits. The aim of the present research is to find out the possibilities of adoption of the artificial intelligence in accounting industry in case of Estonia and its impact on the role of the accountant in the future. The main research question focuses on whether Estonian accountants are aware of the new opportunities related to the implementation of artificial intelligence and their openness to these challenges. Authors conducted a survey among Estonian accounting professionals and the results revealed limited knowledge, with people being aware of the meaning but having little or no idea about the basic components of artificial intelligence and wide range of a potential application. During the research, it became obvious that only few companies in Estonia are already using artificial intelligence: among the main reasons of non-adoption are lack of experience, lack of qualified professionals and the general complexity. Authors believe that the results of this study provide a starting point for companies involved in providing various modern technical support for accounting industry and may contribute to the raising awareness and further development of active successful adoption of artificial intelligence in Estonia.
如今,人工智能越来越受欢迎,并给日常生活和商业带来了变化。最新研究概述了与在不同领域实施人工智能相关的各种选择和挑战(GarbuioL Kumar等人,2019;Tambe等人2019)。很明显,它的采用将对某些行业产生显著的影响。然而,它也需要完全理解和意识到主要的限制和好处。本研究的目的是找出在爱沙尼亚的情况下采用人工智能在会计行业的可能性及其对会计在未来的作用的影响。主要的研究问题集中在爱沙尼亚会计师是否意识到与人工智能的实施及其对这些挑战的开放性有关的新机会。作者在爱沙尼亚会计专业人士中进行了一项调查,结果显示知识有限,人们意识到人工智能的含义,但对人工智能的基本组成部分和广泛的潜在应用知之甚少或根本不了解。在研究过程中,很明显,爱沙尼亚只有少数公司已经在使用人工智能:不采用人工智能的主要原因是缺乏经验、缺乏合格的专业人员和总体复杂性。作者认为,本研究的结果为参与为会计行业提供各种现代技术支持的公司提供了一个起点,并可能有助于提高爱沙尼亚积极成功采用人工智能的认识和进一步发展。
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引用次数: 2
Trade in Services in the European Union 欧盟的服务贸易
IF 0.3 Pub Date : 2020-10-22 DOI: 10.5755/j01.eis.1.14.25587
Ines Kersan-Škabić
Services dominate in the creation of value added in national economies, especially in developed countries, and they have a growing trend in developing (emerging) economies. Their calculation is complex because they cover four modes of trade (according to GATS), and also because a part of the service value is hidden in the value of production/trade of manufactured goods. Their importance in foreign trade, despite the increasing trend, is still three times smaller than the value of trade in goods, and they are thus under-valued. This paper explains specific characteristics of foreign trade in services, provides analysis of the structure of service trade and highlights the limitation of wider trade expansion (i.e. liberalization of trade). The analysis employs statistical tools and secondary data and covers the EU member states. The EU is a very important player in the global arena and it is a net exporter of services, where richer member states are oriented to other business sectors, while the Central, East and South members are focused on travel. The EU members mainly trade between themselves. Service trade is faced with tougher restrictions in cross-border trade. The OECD measures these restrictions by the Services Trade Restrictiveness Index. The EU common market provides better conditions for the intra-EEA trade in services even though the protection differs among countries and it is more liberal for computer and telecom sectors while in accounting services and legal services the protection is high due to national legislations.
服务业在国民经济,特别是发达国家创造增值方面占主导地位,服务业在发展中(新兴)经济体中也有日益增长的趋势。它们的计算是复杂的,因为它们涵盖了四种贸易模式(根据GATS),也因为一部分服务价值隐藏在制成品的生产/贸易价值中。它们在对外贸易中的重要性,尽管有上升的趋势,但仍然是货物贸易价值的三分之一,因此它们被低估了。本文解释了对外服务贸易的具体特征,分析了服务贸易的结构,并强调了更广泛的贸易扩张(即贸易自由化)的局限性。该分析采用统计工具和二手数据,涵盖欧盟成员国。欧盟在全球舞台上扮演着非常重要的角色,它是服务的净出口国,其中较富裕的成员国面向其他商业部门,而中部、东部和南部成员国则专注于旅游业。欧盟成员国之间的贸易主要是相互之间的。服务贸易面临更严格的跨境贸易限制。经合组织用服务贸易限制指数来衡量这些限制。欧盟共同市场为欧洲经济区内部的服务贸易提供了更好的条件,尽管各国之间的保护有所不同,它对计算机和电信部门更为自由,而在会计服务和法律服务方面,由于各国的立法,保护程度很高。
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引用次数: 1
Restrictive Factors for Micro-Company Growth in Latvia 拉脱维亚微型公司成长的制约因素
IF 0.3 Pub Date : 2020-10-22 DOI: 10.5755/j01.eis.1.14.26567
Ilona Beizitere, B. Sloka, Ieva Brence
Every country is interested in entrepreneurship development as entrepreneurs form the basis for economic development, so academic researchers are looking for supportive and restrictive factors in business development. In Latvia, the majority of companies are micro and small enterprises. The aim of the paper is to investigate the restrictive factors related to the successful development of the company in Latvia, depending on the number of employees. Tasks of the research - evaluate the limiting factors influencing the development of micro-companies; find the most important factors that limit the involvement of employees and experienced managers in companies in the country, regions; compare the impact on companies by number of employees. Applied research methods: scientific publications and previous research analysis; survey of companies related of different aspects of business development; deeper analysis on factors limiting entrepreneurship development. The general population consists of all active companies registered in the Register of Enterprises of the Republic of Latvia in strategically important sectors. A questionnaire of our survey was developed for companies selected at random and the replies of 2511 companies, of which 1879 were micro-enterprises, were considered valid. The technical fieldwork of the survey was conducted by the Marketing and Public Opinion Research Center (SKDS) (interviewers conducted as CAWI - computerized web interviews). Data analysis was performed by SPSS, the main indicators of descriptive statistics were used for the analysis of survey data: indicators of central tendency or location - arithmetic mean, mode, median; indicators of variability - standard deviation, standard error of mean, range; cross-tabulations by regions and by number of employees, analysis of variance - ANOVA and factor analysis with varimax rotation. The results point to the main restrictions on business growth: increase of expenses on labour or production and unavailability of qualified employees or experienced managers.
企业家精神是经济发展的基础,各国都关注企业家精神的发展,学术界也在寻找企业发展中的支持因素和制约因素。在拉脱维亚,大多数公司是微型和小型企业。本文的目的是调查与拉脱维亚公司成功发展有关的限制因素,取决于员工的数量。研究任务——评价影响微型企业发展的制约因素;找出限制员工和经验丰富的管理人员参与国家、地区公司的最重要因素;比较员工数量对公司的影响。应用研究方法:科学出版物和既往研究分析;对公司业务发展的不同方面进行调查;对创业发展制约因素的深入分析。一般人口包括在拉脱维亚共和国企业登记簿上登记的具有战略重要性部门的所有活跃公司。我们随机抽取了2511家企业进行问卷调查,其中1879家为微型企业。调查的技术现场工作由市场营销与民意研究中心(SKDS)进行(采访者采用CAWI -计算机网络访谈)。数据分析采用SPSS软件,调查数据分析采用描述性统计的主要指标:集中趋势或区位指标——算术平均值、众数、中位数;可变性指标。标准差、均值标准误差、极差;按地区和员工数量交叉制表,方差分析-方差分析和变量旋转因子分析。调查结果指出了制约企业增长的主要因素:劳动力或生产费用增加,以及缺乏合格员工或经验丰富的管理人员。
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引用次数: 1
Central and Eastern Europe: The New Core or the Periphery of Europe? 中欧和东欧:欧洲的新核心还是边缘?
IF 0.3 Pub Date : 2020-01-01 DOI: 10.3366/edinburgh/9781474455893.003.0008
I. Karolewski
This chapter focuses on Central and Eastern European (CEE) member states of the EU, and how they positioned themselves in the new constellation of conflicts within the EU in the aftermath of the multiple crisis. It deals mainly with the Visegrad Group (V4) and explores its ‘repositioning’ in regard to two crisis-ridden policy fields of the EU: controversies about the rule of law and the refugee crisis. With regard to the former issue, the chapter discusses Poland as the most prominent case among the CEE countries. Against this background, it highlights two specific aspects of domestic politics: the memory games that the V4 countries play with their past and the Euroscepticism of government circles as well as a broader public.
本章重点关注欧盟的中欧和东欧(CEE)成员国,以及它们在多重危机之后如何在欧盟内部的新冲突中定位自己。它主要涉及维谢格拉德集团(V4),并探讨其在欧盟两个危机重重的政策领域的“重新定位”:关于法治的争议和难民危机。关于前一个问题,本章讨论了波兰作为中东欧国家中最突出的案例。在这种背景下,它突出了国内政治的两个具体方面:V4国家对其过去的记忆游戏和政府圈子以及更广泛的公众的欧洲怀疑主义。
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引用次数: 0
Introduction: Perspectives on European Unity and Diversity 导论:欧洲统一与多样性透视
IF 0.3 Pub Date : 2020-01-01 DOI: 10.3366/edinburgh/9781474455893.003.0001
J. Arnason
The introduction begins with a comment on the different periodizations and temporalities to be noted when reflecting on European integration as a long-term process. This is followed by a discussion of different interpretive frameworks. Comparative civilizational analysis provides distinctive approaches to the European experience, but with significant differences in focus. One school of thought posits a continuity of European civilization from ancient through medieval to modern times, while another prefers the model of a civilisational sequence, culminating in modernity as a new type of civilisation, and a third one regards the Eurasian macro-region as a civilisational zone, integrated through encounters and transfers. All these viewpoints are represented in the book. An alternative perspective stresses the context of global history and relates European transformations, including the most recent ones, to that background. A case is made for combining the two approaches, thus paving the way for closer analysis of Europe’s various regions, whose characteristics and situations are briefly discussed. The introduction then concludes with summaries of the following chapters.
引言首先对欧洲一体化作为一个长期过程进行反思时需要注意的不同分期和时间性进行了评论。接下来是对不同解释框架的讨论。比较文明分析为研究欧洲经验提供了独特的方法,但在关注点上存在显著差异。一种学派认为欧洲文明从古代到中世纪再到现代是连续性的,另一种学派则倾向于文明序列模型,最终以现代性作为一种新型文明,第三种学派认为欧亚大区域是一个文明区,通过相遇和转移而整合在一起。所有这些观点在书中都有体现。另一种观点强调全球历史的背景,并将欧洲的变革(包括最近的变革)与这一背景联系起来。提出了将这两种方法结合起来的理由,从而为更密切地分析欧洲各区域铺平了道路,并简要讨论了这些区域的特点和情况。引言部分最后总结了接下来的章节。
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引用次数: 0
Constitutionalism, Judicialisation and Human Rights in the Integration of European Society 欧洲社会一体化中的宪政、司法化与人权
IF 0.3 Pub Date : 2020-01-01 DOI: 10.3366/edinburgh/9781474455893.003.0006
Paul Blokker
This chapter discusses a renewed interest in a sociology of constitutions in recent years. This interest has emerged not least due to the significantly changing nature of constitutions and constitutionalism, not in the last place as a result of apparent constitutional qualities inherent in legal regimes beyond state borders. A historically and sociologically informed approach helps to study European integration as a legal and constitutional project, and highlights its fragility and tensions, increasingly visible in recent years. The chapter first introduces a sociological view of constitutions and constitutionalism in general terms, and then goes on to discuss the multi-faceted process of constitutionalisation and judicialization in postwar Europe from a sociological angle, with particular emphasis on the depoliticizing and at the same time contested nature of this process. The final part of the chapter reflects on contemporary issues related to the problematic dimensions of the constitutionalising and judicialising process, including a backlash against universal rights and supranational law in many European societies.
本章讨论了近年来对宪法社会学重新产生的兴趣。这种兴趣的出现,主要是由于宪法和宪政的本质发生了重大变化,而不是由于超越国界的法律制度所固有的明显的宪法品质。从历史和社会学角度出发,有助于将欧洲一体化作为一个法律和宪法项目来研究,并凸显其脆弱性和紧张关系,这一点近年来日益明显。本章首先介绍了宪法和宪政的社会学观点,然后从社会学的角度讨论了战后欧洲宪法化和司法化的多方面过程,特别强调了这一过程的非政治化,同时也有争议的性质。本章的最后一部分反映了与宪法化和司法化过程中有问题的方面有关的当代问题,包括许多欧洲社会对普遍权利和超国家法律的强烈反对。
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引用次数: 0
The Fall of the Habsburg Monarchy and the Crisis of Modern Europe: A Historical–Sociological Comparison 哈布斯堡王朝的衰落与现代欧洲的危机:历史社会学的比较
IF 0.3 Pub Date : 2020-01-01 DOI: 10.3366/edinburgh/9781474455893.003.0004
Helmut Kuzmics
The Habsburg Empire was for several centuries a major European power centre, and represents a highly instructive case of state formation. Its final failure has been the subject of a highly diverse debate, ranging from moral accusation to the acceptance of historical inevitability. A closer focus on structural reasons will highlight the question of military efficiency and the centrifugal impact of multiple nationalisms, exacerbated by parliamentarisation. Looking at recent crises of the European Union (centrifugal tendencies of and within member states, inability to act in emergency situations), we can observe striking similarities with the Habsburg Empire. European decision-making at the highest levels is reminiscent of debates in the Austrian Reichsrat. Both these supra-national survival units, as Norbert Elias would call them, can be described as economically efficient agencies of modernisation. A key difference is that the Union lacks both an army and an imperial charisma. Its military arm is external: the US as the pacifier of Europe. But attempts to change that are likely to end in disaster.
哈布斯堡帝国几个世纪以来一直是欧洲主要的权力中心,是国家形成的一个极具启发性的例子。它的最终失败一直是各种各样辩论的主题,从道德指责到接受历史必然性。更密切地关注结构性原因,将突显军事效率问题和多元民族主义的离心影响,而议会化加剧了这种影响。看看欧盟最近的危机(成员国内部和内部的离心倾向,在紧急情况下无法采取行动),我们可以看到与哈布斯堡帝国惊人的相似之处。欧洲最高层的决策让人想起奥地利帝国的辩论。诺伯特·埃利亚斯(Norbert Elias)所称的这两个超国家生存单位,都可以被描述为经济上高效的现代化机构。一个关键的区别是,联邦既没有军队,也没有帝国的魅力。它的军事力量是对外的:美国充当欧洲的安抚者。但是,改变这种状况的尝试可能会以灾难告终。
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引用次数: 0
Scandinavia Within and Without Europe 斯堪的纳维亚半岛在欧洲内外
IF 0.3 Pub Date : 2020-01-01 DOI: 10.3366/edinburgh/9781474455893.003.0009
B. Stråth
This chapter outlines changing relationships between Scandinavia and Europe. The Scandinavian ‘isolationist’ approach to Europe after the Napoleonic wars shifted to more active integrationist policies in the 1920s, with the arrival of left governments and the acceptance of the League of Nations; a new isolationist trend (‘neutrality’) set in after 1933. Against the backdrop of this long-term pattern, the focus is on shifting Scandinavian attitudes to the project of European integration and on attempts to be both within and outside Europe. Before and after the Danish entry into the EU in 1973, tensions between different approaches and between the countries concerned have been evident. The Cold War was a major factor, and its end reinforced the pro-integration approach. More recently, problems with the euro and the refugee crisis have provoked more ambiguous responses, but less so in Finland than in the Scandinavian countries.
本章概述了斯堪的纳维亚半岛与欧洲之间不断变化的关系。拿破仑战争后,斯堪的纳维亚人对欧洲的“孤立主义”态度在20世纪20年代随着左翼政府的到来和国际联盟的接受,转变为更积极的一体化政策;1933年后出现了一种新的孤立主义趋势(“中立”)。在这种长期格局的背景下,重点是改变斯堪的纳维亚人对欧洲一体化项目的态度,并努力既在欧洲内部又在欧洲之外。在丹麦于1973年加入欧盟之前和之后,不同做法之间和有关国家之间的紧张关系是显而易见的。冷战是一个主要因素,冷战的结束加强了支持一体化的做法。最近,欧元问题和难民危机引发了更加模棱两可的反应,但芬兰的反应不如斯堪的纳维亚国家。
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引用次数: 0
Europe in Crisis: The History, the Players and the Stakes 危机中的欧洲:历史、参与者和赌注
IF 0.3 Pub Date : 2020-01-01 DOI: 10.3366/edinburgh/9781474455893.003.0005
Dennis Smith
The post-1945 European movement was partly moulded by the interests of American corporate business, which supported multi-party democracy managed in ways that maintained strong checks on its political rivals, especially Soviet-style state socialism. The EU maintained the historical European pattern of a rough balance between a loose framework of rules and cultural understandings and a diversity of politico-economic tendencies in different parts of the continent. This was possible because it was a relatively sheltered arena hemmed in both east and west by the supporting and containing walls provided by the two main Cold War players. Since 1989 the surrounding ‘outworks’ of the EU in North Africa, Central Eurasia, and the Middle East have substantially crumbled. The EU’s stability is buttressed by the integrated Eurozone which partially compensates for the decline of socio-political integration as EU membership has increased; and by the interlocking effect of cross-cutting rivalries and collaborations within the EU.
1945年后的欧洲运动在一定程度上是由美国企业的利益所塑造的,这些企业支持多党民主的管理方式,以保持对其政治对手的强大制衡,尤其是苏联式的国家社会主义。欧盟保持了历史上的欧洲模式,即松散的规则框架和文化理解与大陆不同地区政治经济倾向的多样性之间的大致平衡。这是可能的,因为它是一个相对隐蔽的竞技场,由两个主要的冷战参与者提供的支撑和包含墙包围着东西。自1989年以来,欧盟在北非、欧亚大陆中部和中东的外围“工事”基本上已经崩溃。一体化的欧元区支撑了欧盟的稳定,部分弥补了随着欧盟成员国增加而导致的社会政治一体化的下降;以及欧盟内部跨领域竞争与合作的连锁效应。
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引用次数: 0
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European Integration Studies
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