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Optimized Workflow for Fast and Precise ISO 15008 Contrast Evaluation Under Ambient Light
Q4 Engineering Pub Date : 2025-01-17 DOI: 10.1002/msid.1549
Alexander Voelz, Ingo Rotscholl, Udo Krüger, Achim Pross, Jürgen Gaugele, Markus Kreuzer

The imaging luminance measurement device type II-based method is a promising way to verify the conformity of the legibility of automotive displays.

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引用次数: 0
Complete Issue
Q4 Engineering Pub Date : 2025-01-17 DOI: 10.1002/msid.1556
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引用次数: 0
LG Display and Eyesafe Promote OLEDs for Better Sleep
Q4 Engineering Pub Date : 2025-01-17 DOI: 10.1002/msid.1553
Glen Dickson

Technology is designed to reduce blue light exposure and promote melatonin production.

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引用次数: 0
SID Collaborates to Advance Initiatives
Q4 Engineering Pub Date : 2025-01-17 DOI: 10.1002/msid.1546
Ioannis (John) Kymissis
<p><b>THE LAST FEW MONTHS FOR SID HAVE BEEN AMAZING</b> and very active within our society.</p><p>One of the greatest honors I have had as SID president has been attending the cosponsored conferences. I have been to all of them at some stage of the event (except Touch Taiwan…I am looking forward to that!), but it is sometimes difficult to attend all of them within the same year. Seeing the portfolio as a whole has been an interesting experience, starting with Display Week and the International Meeting on Information Display (IMID) and continuing with other meetings throughout the fall and winter.</p><p>Eurodisplay 2024 was an impressive event, and I would like to extend my heartiest congratulations to the chapters that organized it (the SID France chapter hosted the event, but with help from others, including incredible support from Mid-Europe—who hosted the past few times—and Ireland/UK) as well as the organizing team. I especially commend François Templier for chairing the meeting.</p><p>However, no meeting of this size is possible without an enthusiastic group of volunteers, including the program committee (led by program chair Jonathan Steckel, past chair Norbert Fruehauf, the conference committee, and the many financial and technical sponsors of the event, including CEA-Leti who helped host the meeting at the Maison MINATEC congress center). I was especially impressed with the visit to the new Aledia factory; this was a real highlight of the conference. I would like to thank Aledia once again for opening their doors and welcoming the world to learn about their work and progress.</p><p>Fast forwarding to December, I was equally impressed by the International Display Workshops (IDW) 2024. This event, which is technically cosponsored by The Institute of Image Information and Television Engineers in Japan, was both technically outstanding and extremely well organized.</p><p>The meeting had a slightly different format than most other conferences in that the workshops have a somewhat independent existence from the overall conference. Consequently, more than 30 other professional societies supported and cosponsored the meeting. The result was outstanding—the technical program was top notch, with excellent plenaries and a strong portfolio of invited and contributed presentations. The conference also had several unique elements, including an undergraduate student demonstration competition, extremely well attended poster sessions, and a “Display Night” that featured both an entertaining award presentation and some Hokkaido cuisine. I would like to extend my congratulations and special thanks to Kijima-san, Mori-san, and Kimura-sensei for their work, as well as the sponsors and committee.</p><p>I also want to thank the many volunteers who have reached out to offer their assistance in advancing some of the other society initiatives. Because of their efforts, we have made significant strides in establishing our presence in India (we have cosponsored two
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引用次数: 0
Navigating Innovations and Trends in Automotive Displays and HMI
Q4 Engineering Pub Date : 2025-01-17 DOI: 10.1002/msid.1551
Stacy Wu
<p>THE AUTOMOTIVE SECTOR IS EXPERIENCING A PARADIGM shift propelled by the expansion of electric vehicle (EV) manufacturers based in China, the transition to software-defined vehicles (SDVs), and the pursuit of smart mobility solutions. This transformative era is further fueled by shifting consumer behaviors and aging, geopolitical tension, along with rapid advancements in artificial intelligence (AI). Central to this evolution is the need for advanced display technologies and human-machine interface (HMI) innovations. These developments are redefining the aesthetics and functionality of vehicle interiors and exteriors and reshaping the industry's competitive landscape and business strategies.</p><p>At the same time, the global automotive market is navigating challenges characterized by economic uncertainties. Intense competition from Chinese automakers is driving aggressive price wars, forcing global suppliers to rethink and adapt strategies. This competitive landscape places substantial pressure on the automotive display industry, compelling companies to adapt quickly to maintain their market position and competitive edge (<b>Fig</b>. 1). The strategies that emerge in response to these pressures will play a critical role in shaping the development and future trajectory of automotive display technologies.</p><p>According to Omdia's Automotive Display Intelligence Service, automobile panel shipments in 2024 are projected to reach 232 million units, reflecting a 6.3 percent year-on-year (YoY) growth (<b>Fig</b>. 2). This positive outlook comes despite an anticipated slight decline of 0.8 percent YoY in light vehicle production, mainly because of inventory corrections. These adjustments could lead to lower panel shipment growth in 2025, with forecasts indicating that inventory corrections may slow the market.</p><p>Examining specific application markets, instrument cluster displays and center stack displays are expected to see steady growth rates of approximately 4–8 percent YoY in 2024. However, this momentum is projected to slow in 2025, with growth rates dropping to around 0–1 percent YoY because of potential market saturation and continued inventory adjustments. Notably, the control panel and aftermarket segments showed weakness, with negative growth trends in 2024. Yet, aftermarket shipments are anticipated to recover in 2025, supported by the increased output of Chinese Gen 8.6 fabs, which are expanding capacity significantly.</p><p>Emerging automotive display segments, such as head-up displays (HUDs), passenger displays, and digital rearview mirrors, experienced robust double-digit growth in 2024, driven by higher installation rates in Chinese EV models. The shift toward minimalist cockpits, which reduce reliance on traditional instrument clusters and boost the demand for HUDs, is led by manufacturers such as Xpeng and Nio. This design approach emphasizes streamlined, information-rich center stack displays, offering a modern, sleek, and styl
随着中国电动汽车(EV)制造商的扩张、向软件定义汽车(SDV)的过渡以及对智能交通解决方案的追求,汽车行业正在经历一场变革。消费者行为的转变和老龄化、地缘政治的紧张局势以及人工智能(AI)的快速发展进一步推动了这一变革时代的到来。这一演变的核心是对先进显示技术和人机界面(HMI)创新的需求。这些发展正在重新定义汽车内外饰的美学和功能,重塑行业的竞争格局和业务战略。来自中国汽车制造商的激烈竞争正在推动咄咄逼人的价格战,迫使全球供应商重新思考和调整战略。这种竞争态势给汽车显示屏行业带来了巨大压力,迫使企业迅速调整以保持市场地位和竞争优势(图 1)。根据 Omdia Automotive Display Intelligence Service 的预测,2024 年汽车面板出货量将达到 2.32 亿块,同比增长 6.3%(图 2)。尽管主要由于库存调整,轻型汽车产量预计将略微下降 0.8%,但这一积极的前景仍然存在。这些调整可能会导致 2025 年面板出货量增长放缓,预测显示库存调整可能会减缓市场发展。从具体应用市场来看,仪表盘显示器和中控台显示器预计将在 2024 年实现约 4%-8% 的稳定增长。然而,由于潜在的市场饱和和持续的库存调整,预计这一势头将在 2025 年放缓,年增长率将降至 0-1% 左右。值得注意的是,控制面板和售后市场呈现疲软态势,2024 年出现负增长趋势。然而,在中国 8.6 代晶圆厂大幅扩产的支持下,售后市场的出货量预计将在 2025 年恢复增长。在中国电动汽车车型安装率提高的推动下,平视显示器 (HUD)、乘客显示器和数字后视镜等新兴汽车显示器细分市场在 2024 年实现了两位数的强劲增长。在新朋(Xpeng)和尼欧(Nio)等制造商的引领下,人们开始转向简约风格的驾驶舱,从而减少了对传统仪表盘的依赖,促进了对 HUD 的需求。这种设计方法强调流线型、信息丰富的中控台显示屏,外观现代、时尚,同时通过高效的设计解决方案帮助汽车制造商降低成本。数字后视镜正在成为中国电动汽车价格合理的增值功能,在不大幅提高生产成本的情况下增强了功能,从而提供了竞争优势。低温多晶硅(LTPS)液晶显示屏凭借其均衡的性能、成本效益和无缝嵌入式触摸集成(尤其是在中控台显示屏中),巩固了其作为汽车显示屏主流技术的地位(图 3)。预计到 2024 年,LTPS LCD 将占显示器总出货量的 30% 以上,仅在中控台领域就将超过 40%。然而,电动汽车战略的转变、高昂的成本和供应链挑战正在推迟先进技术的采用。尽管与 2023 年相比,OLED 出现了两位数的增长,但预计 2024 年的出货量仅占总出货量的 1%左右。尽管与 2023 年相比出现了两位数的增长,但预计 2024 年 OLED 的出货量仅占总出货量的 1%左右。尽管 OLED 面临着持续的挑战,但预计到 2028 年,它将成为高端车型的主流,市场份额有可能超过 5%。由于串联结构和材料的改进,亮度和寿命的不断提高将推动这一增长。此外,第 6 代 OLED 晶圆厂折旧期的结束和新的第 8.6 代 OLED 晶圆厂的推出将提高产能,降低中型有源矩阵 OLED(AMOLED)的折旧成本。继 LTPS LCD 占据主导地位之后,全阵列局部调光(FALD)LCD 预计将成为薄膜晶体管(TFT)LCD 技术的下一个重大进步。
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引用次数: 0
Seeing Is Believing at the BA-SID One-Day AR/XR Conference
Q4 Engineering Pub Date : 2025-01-17 DOI: 10.1002/msid.1554
Homer Antoniadis
<p>THE BAY AREA CHAPTER OF SID RECENTLY ORGANIZED A ONE-DAY conference focused on the latest advancements in extended reality (XR) displays, optics, and waveguides. The timing was ideal, coinciding with Apple's Vision Pro and Meta's Orion AR headset announcements, signaling a new era of innovation and heightened consumer interest in augmented and virtual reality (AR/VR). Strong attendance reflected this momentum, creating an energetic environment for discussion and idea exchange.</p><p>Bernard Kress, director of XR Engineering at Google, delivered an engaging keynote on “Display Engines for All-Day Use Smart Eyewear,” which offered a comprehensive overview of display engines, optics, and waveguides for viable smart eyewear. He highlighted how the mass adoption of smart glasses has been slow because of technical and market hurdles but projected that advances in artificial intelligence (AI), lightweight designs, and evolving user expectations would drive substantial growth post-2025. Kress emphasized that future success hinges on making designs consumer-friendly, socially acceptable, and seamlessly blending digital functionality with fashion to position smart glasses as the next essential tech accessory after smartphones.</p><p>He elaborated on the ideal future AR headset, likening it to a three-layered cake system requiring robust AR hardware, a reliable operating system platform (such as Vision OS or Horizon OS), and AI-powered applications (such as Gemini/Astra, Apple Intelligence, or Meta's Llama). Creating such a product will be a complex challenge, requiring the integration of numerous high-tech components, including display engines, waveguides, head tracking, eye and face tracking, gesture sensing, connectivity, and efficient power management. This ambitious vision demands collaboration across multiple industries, and it is clear that fully realizing it will take time.</p><p>A particularly relevant example of early progress is the Ray-Ban Meta smart glasses, introduced in 2023 by EssilorLuxottica and Meta. These wearable devices integrate advanced technology within a fashionable, socially acceptable frame, enabling users to make calls, capture and share media, and livestream. The speaker highlighted this as an important first step, showcasing how consumer-friendly design can expand the appeal of AR wearables in conjunction with AI applications.</p><p>Kress then provided an in-depth look at the smart glasses display subsystem, discussing the light engine's types: LCD transparent microdisplays, LCOS, microelectromechanical systems digital light processing (MEMS DLP), microLED, microOLED, and laser beam scanning engines. He also addressed complexities of waveguide combiners, explaining their types (diffractive, holographic, and reflective) and the manufacturing methods, such as nanoimprint lithography and deep ultraviolet etching. This area has become a hotbed for mergers and acquisitions, underlining the significant commercial interest.</p><p>
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引用次数: 0
Corporate Members and Index to Advertisers
Q4 Engineering Pub Date : 2025-01-17 DOI: 10.1002/msid.1555
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引用次数: 0
One Laptop Per Child, 20 Years Later: A Project with a Purpose and a Legacy
Q4 Engineering Pub Date : 2025-01-17 DOI: 10.1002/msid.1552
Chris Boylan
<p>THE ONE LAPTOP PER CHILD (OLPC) PROGRAM HAD A SIMPLE PREMISE: IF EVERY child in the world had access to a free or low-cost laptop, vast learning opportunities would be within any child's reach. This access to technology and information would help narrow the educational gap between children with limited resources and those with ample means.</p><p>The idea for OLPC came from discussions between computer scientist and educator Seymour Papert and architect Nicholas Negroponte at the Massachusetts Institute of Technology's (MIT's) Media Lab in the early 2000s,<span><sup>1</sup></span> where the two were professors. Papert likened computers locked in the laboratories of higher learning institutions to books chained to the shelves of medieval libraries: Only those with privileged access were able to benefit from the knowledge hidden within. Negroponte compared the sharing of a computer with the sharing of a pencil. What if two people needed to write something—or learn something—at the same time?</p><p>Negroponte's belief was that the main barrier to providing advanced educational technology to the masses was the cost. In 2004, laptops and small desktop computers sold for more than US$1,500 each (approximately $2,500 in 2024 dollars). At the 2005 World Economic Forum in Davos, Switzerland, Negroponte urged the technology industry to solve the problem by creating a $100 laptop. He even demonstrated an early prototype of what such a laptop could look like.<span><sup>2</sup></span> A low-cost computer could enable millions of the devices to be sent worldwide, bringing knowledge to every corner of the world. Thus, the OLPC program and the non-profit organization of the same name were born.</p><p>Early in the program, it was clear to Negroponte that the key to reducing the laptop's cost was to reduce the display's cost, as it was the costliest component. When Negroponte returned to MIT from Switzerland in 2005, he met Mary Lou Jepsen, the display pioneer and SID Fellow. Their discussions turned to the display innovations required to enable a low-cost laptop that also would be extremely power efficient. Jepsen then signed on as one of the principals of the project and led the core development team.</p><p>SID member Scott Soong, who hails from the family-owned tech giant CHIMEI, learned about the project through the Industrial Technology Research Institute (ITRI), a research and development organization in Taiwan. Soong had studied global development at the University of Ann Arbor, Michigan, and had a keen interest on the effects of poverty on personal and economic development. When he learned about the project, he grabbed a 7-inch picture frame display, made by CHIMEI's subsidiary Chi Lin, hopped on a plane to Boston, and met with the OLPC team. “Ya gotta let me be a part of this!” said Soong. The team agreed. He then went back to the folks at CHIMEI and convinced them to be a part of the project.</p><p>Initial thoughts were that maybe a black and white e-i
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引用次数: 0
ID Asks/Ajit Ninan
Q4 Engineering Pub Date : 2025-01-17 DOI: 10.1002/msid.1550
Sri Peruvemba

Inventor, Technologist, Risk-Taker, and a Man with a Thousand Ideas

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引用次数: 0
Balancing Cost and Quality Goals with Full-Array Local Dimming Displays
Q4 Engineering Pub Date : 2025-01-17 DOI: 10.1002/msid.1548
John Phillips, Nizar Tarabay, Alexandre Okon, Hyunjin Yoo, Jean Lorchat

New method drives down power consumption in FALD displays while simultaneously increasing contrast ratios and compensating for ambient lighting conditions.

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引用次数: 0
期刊
Information Display
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