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Bowling Green's Visual Communication Technology Program Creates Continuous Learners 鲍灵格林大学视觉传达技术专业培养持续学习者
Q4 Engineering Pub Date : 2024-01-12 DOI: 10.1002/msid.1458
Prachi Patel

THE VISUAL COMMUNICATION TECHNOLOGY (VCT) PROGRAM AT Bowling Green State University (BGSU) in Ohio launched 50 years ago with the goal of teaching students how to become creative visual communication problem solvers. Instead of focusing on one area of visual media, the program gives students an in-depth understanding of many different aspects, including print, photography, videography, and forms of interactive media.

In the five decades since the program's start, visual communication technologies have changed dramatically, but the unique classroom and industry experience that students gain in the VCT program has continued to lead graduates to successful careers in many industries.

“The basic premise of this degree is more relevant now than ever before,” said Donna K. Trautman, PhD, associate professor in the VCT program. “The degree has evolved due to the nature of technology, but the hallmark is media agility—being able to problem solve visual media issues, choose the best solutions, carry them out, and then evaluate the effectiveness.”

The VCT program is part of the School of Engineering within the College of Technology, Architecture and Applied Engineering. Gene Poor, professor emeritus in the college, and the late Jerry Streichler, a former technology professor and the founding dean of the College of Technology, established the program in 1973 with the concept of teaching students how to be “gifted generalists” in visual media.

“We're in the College of Technology because of the continual advancement of the technology, the applied nature of the program, and our partnerships with industry,” said Trautman. “We complete the circle of a visual media project, from the idea and conception to problem solving and planning, all the way to the end with execution, and even some installations.”

Approximately 120 students are in the program. They will graduate with a bachelor's degree in technology, guided by five full-time faculty members with expertise in different areas of visual communication technology (Fig. 1).

Trautman came to the VCT program in its early years as an undergraduate student, drawn to it because of its applied nature. “When I entered the program, it was well before computers were used on a regular basis,” she said. “The real draw was being able to identify the problem, make decisions, and become media agile. Understanding the what and why of what you're doing, who the audience is, and then figuring out a solution is very empowering.”

Students start with introductory courses in print, photography, video, and interactive multimedia. Then they choose a career track in one or two visual media areas. About 20 to 30 students every semester choose to take a research-based course during which, depending on their interest, they develop an idea and then write a plan for a research study (Fig. 2). These deep dives span the gamut from animatronics and immersive exhibits, color manag

俄亥俄州鲍灵格林州立大学(Bowling Green State University,BGSU)的视觉传达技术(VCT)专业开设于 50 年前,其目标是教授学生如何成为具有创造力的视觉传达问题解决者。自该专业开设以来的五十年间,视觉传播技术发生了巨大变化,但学生们在 VCT 专业获得的独特课堂和行业经验仍在引领毕业生在许多行业取得成功。"这个学位的基本前提现在比以往任何时候都更有意义,"VCT 专业副教授 Donna K. Trautman 博士说。"由于技术的本质,该学位也在不断发展,但其特点是媒体敏捷性--能够解决视觉媒体问题,选择最佳解决方案,实施这些方案,然后评估其效果。"VCT 项目是技术、建筑与应用工程学院工程学院的一部分。该学院的名誉教授吉恩-普尔(Gene Poor)和已故的杰里-斯特赖奇勒(Jerry Streichler)是前技术教授和技术学院的创始院长,他们于 1973 年建立了该专业,其理念是教导学生如何成为视觉媒体方面的 "天才通才"。"我们完成了一个视觉媒体项目的循环,从想法和构思到问题解决和规划,一直到最后的执行,甚至是一些装置。"该专业大约有 120 名学生。他们毕业后将获得技术学士学位,由五位在视觉传达技术不同领域具有专长的全职教师指导(图 1)。"她说:"当我进入这个项目时,计算机还没有被经常使用。"真正吸引我的是能够发现问题,做出决策,并成为敏捷的媒体人。了解自己在做什么、为什么做、受众是谁,然后找出解决方案,这非常有力量。"学生们首先学习印刷、摄影、视频和互动多媒体方面的入门课程。然后,他们在一到两个视觉媒体领域选择职业方向。每学期大约有 20 到 30 名学生选择研究型课程,在此期间,他们会根据自己的兴趣,提出一个想法,然后撰写一份研究计划(图 2)。这些深入研究的范围包括动画和身临其境的展览、色彩管理、数字印刷媒体、增强和虚拟现实(AR/VR)、包装和展示原型。"特劳特曼说:"从人们如何消费视觉效果,到吸引人们参观某些展品的适当营销技术,无所不包。"我们已经完成了解决大规模数字显示成像的技术项目,以找出最高效、最有效的方法来完成购买点展示。"为了将在学校学到的理论和实践与现实世界中的应用联系起来,每个学生都需要通过一系列合作项目来获得经验,这些合作项目与他们选择的重点领域相辅相成。VCT 项目的教学教授 Laney Fugett 也是该项目校友,她说:"最终,学生们成为了'创造性的问题解决者'。"我们的学生可以根据自己想要学习的内容来选择深度和广度"。学生们在职业道路上不断发展,但他们与各行各业不同人员合作的独特经历,为他们提供了应对各种挑战的技术问题解决技能(图 3)。这些技能为他们提供了大量的职业机会,如教学设计师、设计官员、营销总监、内容制作人、摄影师、摄像师和社交媒体总监等。例如,VCT 校友惠特尼-泰勒(Whitney Taylor)在 YouTube 从事用户体验(UX)设计近十年,现在是该公司的高级用户体验经理。"特劳特曼说:"几乎每家公司都需要视觉交流和某种类型的视觉媒体支持。另一位 VCT 校友 Amy Layman Buskirk 是弗里曼公司的客户解决方案总监。她成功地为企业客户制定了音频和视频战略,现在负责管理该领域的跨职能和跨学科团队。
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引用次数: 0
Measuring Subjective Differences Objectively 客观衡量主观差异
Q4 Engineering Pub Date : 2024-01-12 DOI: 10.1002/msid.1453
Johan Bergquist

Wide color gamut displays reproduce colors encoded in large color spaces. However, they may encounter challenges stemming from observer metameric mismatch.

广色域显示器可再现大色彩空间编码的色彩。然而,它们可能会遇到观察者偏色不匹配带来的挑战。
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引用次数: 0
ID Asks/Paul Semenza ID Asks/Paul Semenza
Q4 Engineering Pub Date : 2024-01-12 DOI: 10.1002/msid.1457
Sri Peruvemba

Analyst, author, and academic

分析家、作家和学者
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引用次数: 0
60 Years of Information Display Brings Interesting Perspectives 信息展示 60 年带来有趣的视角
Q4 Engineering Pub Date : 2024-01-12 DOI: 10.1002/msid.1459
Stephen P. Atwood

IF YOU WANT SOME PERSPECTIVE ON JUST HOW FAR OUR BELOVED industry has come in the last few decades, look to SID's extensive archives, including conference proceedings, JSID, and of course Information Display (ID). First published in 1964, most of ID's issues from the ensuing years are available in the archives (archive.informationdisplay.org). Throughout the year, we will comb through past issues and reflect on interesting storylines from years gone by. Let me know if you have a favorite memory or milestone to share. To begin, we recognize ID's 60th anniversary with this first installment of the “Looking Back” series.

The very existence of liquid crystals (LCs) was a hotly debated topic until 1904. At that time, E. Merck (now known as Merck KGaA), a successful pharmaceuticals and chemicals company in Darmstadt, Germany, helped to settle this scientific dispute by providing highly pure liquid-crystalline materials to the public. Discovered first by Austrian botanist Friedrich Reinitzer and later confirmed by German physicist Otto Lehmann, the liquid-crystalline state, or mesophase, was identified as a new, distinct state of matter that could occur between the solid and liquid phases.

In the February 2004 issue of ID, an article on the history of commercial LC materials1 covered many decades of research into the uses for LCs (Fig. 1). It highlighted the discovery of the dynamic scattering mode published by George Heilmeier in 1967—and a year later, the first flat display employing LCs based on this effect. From there, the next five decades produced a groundbreaking and crucial technology building block for our entire industry.

Some of you still may have the glass mug commemorating 100 years of LCs. It was distributed during a special event at Display Week 2004 (Fig. 2). (I just had tea in mine the other day.)

Progress is fickle, so also in 2004, the changeover from cathode ray tube (CRT) to LCD and plasma direct-view TVs was gaining momentum. This was driven in part by the rapid adoption of DVDs for movies, the conversion from analog to digital TV, and the convergence of technologies that supported PC monitors and big-screen displays.2 This was the last year for unit sales growth of large-screen CRTs and the first real year of growth for active-matrix (AMLCD) and plasma display panel (PDP) TVs. Even with the known performance limitations of flat panels at the time, the transition away from tubes was inevitable.

Technical challenges included the need for overdrive in LCDs to overcome artifacts because of response time limitations and ways to drive AMOLED panels with amorphous-silicon (a-Si) thin-film transistors (TFTs). This was driven in part by the limitations in producing poly-Si TFTs. We have come a long way!3

While early AMLCDs were struggling with performance challenges, t

如果您想了解我们所热爱的行业在过去几十年中取得了哪些进步,请查阅 SID 的大量档案,包括会议论文集、JSID,当然还有 Information Display (ID)。ID 创刊于 1964 年,随后几年的大部分期刊都可以在档案馆(archive.informationdisplay.org)中找到。在这一年中,我们将梳理过去的期刊,回顾过去几年中有趣的故事情节。如果您有最喜欢的回忆或里程碑要分享,请告诉我。首先,我们将通过 "回顾过去 "系列的第一篇文章来纪念 ID 成立 60 周年。在 1904 年之前,液晶(LC)的存在一直是一个争论不休的话题。当时,位于德国达姆施塔特的一家成功的制药和化工公司 E. Merck(即现在的 Merck KGaA)通过向公众提供高纯度液晶材料,帮助解决了这一科学争议。首先由奥地利植物学家弗里德里希-莱尼泽(Friedrich Reinitzer)发现,随后由德国物理学家奥托-莱曼(Otto Lehmann)证实,液晶态或介相被确定为一种新的、介于固相和液相之间的独特物质状态。文章重点介绍了乔治-海尔迈耶(George Heilmeier)于 1967 年发表的动态散射模式的发现,以及一年后基于这种效应首次采用液相色谱的平面显示器。从那时起,接下来的五十年为我们整个行业奠定了开创性的重要技术基础。它是在 2004 年显示周的一次特别活动中分发的(图 2)。(进步是无常的,所以同样在 2004 年,从阴极射线管 (CRT) 到 LCD 和等离子直视电视的转变势头正劲。部分原因是 DVD 电影的迅速普及、模拟电视向数字电视的转换,以及支持 PC 显示器和大屏幕显示器的技术的融合。2 这是大屏幕 CRT 电视单位销售额增长的最后一年,也是有源矩阵(AMLCD)和等离子显示面板(PDP)电视真正增长的第一年。技术上的挑战包括:液晶显示器需要过驱动以克服因响应时间限制而产生的伪影,以及如何用非晶硅(a-Si)薄膜晶体管(TFT)驱动 AMOLED 面板。这在一定程度上是由于多晶硅 TFT 生产的局限性造成的。我们已经走过了漫长的道路!3 当早期的 AMLCD 还在性能挑战中挣扎时,20 世纪 90 年代末和 21 世纪初为 PDP 提供了一个绝佳的机会之窗。它们在视角、灰阶对比度和响应时间方面具有天然优势,而且可以生产更大尺寸的产品(对角线 40 英寸及以上)。如果您曾想知道第一台等离子显示器是如何发明的,1999 年 2 月出版的《ID》杂志记录了 Donald Bitzer 和 Gene Slottow 如何及为何提出他们的概念,以及他们的妻子认为他们应该获得部分荣誉的历史。4 PDP 有一段有趣的历史,它与 SID 和前任总裁 Larry Weber 密切相关。Larry 创办了 Plasmaco 公司,这是这项技术的开创性孵化器。在 1994 年的显示周上,他展示了 21 英寸全彩 PDP,不仅开启了商业成功的势头,还使他的公司免于取消赎回权。5 1998 年 9 月,韩国举办了第一届 SID 亚洲显示会议,该会议还包括第 18 届国际显示研究年会 (IDRC)。会上展示了许多先进的 PDP 技术,同时还举办了有关场发射技术和荧光粉最新研究的研讨会。当时的话题是,显示器制造商可能会生产出低于 2000 美元的 50 英寸 PDP 电视,LCD 研究正在接受视角方面的挑战,而 30 英寸 TFT-LCD 则是世界上最大的单片玻璃面板。(6 1998 年亚洲显示展上另一个引人注目的亮点是 IBM 的 16.3 英寸 2,560 × 2,048 Quad SXGA (QSXGA) 非晶硅 TFT-LCD 技术展示。这是一款 200ppi 的平板显示器,其子像素为 42 × 126 um。由于它采用的是非晶硅 TFT,因此开孔率只有 27.3%。但据报道,它的功耗仍然只有当时同尺寸 CRT 显示屏的一半左右。我有幸在 SID 的另一次活动中看到了同样的演示,真是令人叹为观止。 它们显示的是全彩地图数据,分辨率与最好的纸质印刷地图类似。如果你认为平板电脑是 20 世纪 90 年代后期及以后的产物,那就大错特错了。1974 年,Philco-Ford 公司的工程师们开发出一种名为 "数字透镜 "的光纤设备,它实质上是一种壁挂式显示屏,可以旋转和放大来自更小信号源的图像,深度仅为几英寸(图 3)。图 4 摘自《ID》1964 年 10 月刊上的一则广告,显示了当时最先进的商务工作站概念的样子。所有讨论的项目均来自《ID》档案,可通过 www.informationdisplay.org 或 archive.informationdisplay.org 访问早年的档案。这些记录由 SID 志愿者和支持者提供,是一项持续进行中的工作。如果您今后对此功能有任何想法或反馈,请回复 [email protected]。
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引用次数: 0
Corporate Members and Index to Advertisers 企业会员和广告商索引
Q4 Engineering Pub Date : 2024-01-12 DOI: 10.1002/msid.1461
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引用次数: 0
Another Year of Milestones and Advancements Ahead 又一年的里程碑和进步在前方
Q4 Engineering Pub Date : 2024-01-12 DOI: 10.1002/msid.1449
Stephen P. Atwood

Information Display (ID) has an exciting year ahead. We will celebrate our 60th anniversary—the first issue of ID was published in October 1964. It was inevitable, after the founders agreed to “encourage the scientific, literary and educational advancement of information display and its allied arts,” that they set out to create chapters around the world, hold conferences to educate people, and provide platforms to publish members’ groundbreaking work.

信息显示》(ID)即将迎来激动人心的一年。我们将庆祝创刊 60 周年--ID 创刊于 1964 年 10 月。在创始人同意 "鼓励信息显示及其相关艺术在科学、文学和教育方面的进步 "之后,他们不可避免地开始在世界各地创建分会,举办会议来教育人们,并提供平台来发表会员们的开创性工作。
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引用次数: 0
Complete Issue 完整版
Q4 Engineering Pub Date : 2024-01-12 DOI: 10.1002/msid.1462
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引用次数: 0
Vision Science Calls for Perception-Friendly Displays 视觉科学呼唤感知友好型显示器
Q4 Engineering Pub Date : 2024-01-12 DOI: 10.1002/msid.1452
Youngshin Kwak, Lorne Whitehead

Designing displays based on more than three light emitters requires neither new manufacturing techniques, nor hyperspectral cameras or signaling.

设计基于三个以上光发射器的显示器,既不需要新的制造技术,也不需要高光谱相机或信号。
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引用次数: 0
Multi-Chromatic Ultrawide Color Gamut, Full-Color Range Systems 多色超宽色域、全色域系统
Q4 Engineering Pub Date : 2024-01-12 DOI: 10.1002/msid.1454
Gary Feather

Implementing a multi-chromatic display requires much more than the display design itself.

实施多色显示屏所需要的远不止显示屏设计本身。
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引用次数: 0
Journal of the Society for Information Display 信息显示学会期刊
Q4 Engineering Pub Date : 2024-01-12 DOI: 10.1002/msid.1460
Abhishek Kumar Srivastava

Volume 31 contains 12 issues of the Journal of the Society for Information Displays (JSID)—a great way to end 2023. JSID achieved a new impact factor milestone, reaching a 2.3. I want to extend heartfelt congratulations to all the authors, reviewers, and associated editors who contributed to this success. I am confident that JSID and the display community will continue to prosper in 2024. Volume 32 of 2024 will feature the best articles from Display Week 2024, the International Conference on Display Technology (ICDT) 2023 and 2024, and International Display Workshops (IDW) 2023. We also are working on two special issues that focus on AR/VR/MR and quantum dots (QDs) and their applications in displays. We will publish these issues during the second quarter.

Visit the JSID website for the latest exciting display-related research: https://sid.onlinelibrary.wiley.com/journal/19383657.

Toward physically realistic vision in teleoperation: A user study with light-field head mounted display and 6-DoF head motion | Nicolai Bechtel et al. | https://doi.org/10.1002/jsid.1262

The main limitation for HMDs is the mismatch of the 3D distance and the focal distance of visualized objects (vergence-accommodation conflict, VAC) in displays with fixed focal distance that leads to eye strain after extended use. Here, the authors applied a light-field HMD, providing close-to-continuous depth information to the user to avoid VAC. They also deployed a time-of-flight sensor to generate a 2.5D environment model. The displayed content is processed with image-based rendering, allowing a 6-degree-of-freedom head motion in the visualized scene. Reduction of visual effort for the user is confirmed in an abstract depth-matching task.

The authors demonstrated a focal surface projection to solve the narrow depth-of-field problem in projection-mapping applications. They applied a phase-only spatial light modulator to realize nonuniform focusing distances, whereby the projected content appears focused on a surface with considerable depth variations. The feasibility of the proposed technique was validated through a physical experiment.

Modern virtual-real fusion (VRF) technology has the problem of single-function and fixed integration, limiting the popularization and application of VRF technology. In this article, the authors proposed a framework named synchronous mixed reality (SMR) to personalize the VRF system and maintain the balance between interaction efficiency and environmental immersion. The authors combine an instance segmentation algorithm with an interaction prediction algorithm. To evaluate the effectiveness of the SMR framework, the authors designed three scenarios based on the interaction properties of physical objects and measured environmental immersion, systematic interaction efficiency, and user experience. The results confirm that the SMR framework meets diverse needs in various cond

第 31 卷收录了 12 期《信息显示学会期刊》(JSID)--为 2023 年划上了圆满的句号。JSID 实现了新的影响因子里程碑,达到了 2.3。我要衷心祝贺为这一成功做出贡献的所有作者、审稿人和相关编辑。我相信,JSID 和显示界将在 2024 年继续蓬勃发展。2024年第32卷将刊登来自2024年显示周、2023年和2024年国际显示技术会议(ICDT)以及2023年国际显示研讨会(IDW)的最佳文章。此外,我们还在筹备两期特刊,分别关注 AR/VR/MR 和量子点 (QD) 及其在显示器中的应用。我们将在第二季度出版这些专刊。请访问 JSID 网站,了解与显示相关的最新精彩研究:https://sid.onlinelibrary.wiley.com/journal/19383657.Toward teleoperation 中的物理逼真视觉:使用光场头戴式显示器和 6-DoF 头部运动的用户研究 | Nicolai Bechtel et al.| https://doi.org/10.1002/jsid.1262The 头戴式显示器的主要局限是三维距离与可视对象焦距的不匹配(辐辏-适应冲突,VAC),在固定焦距的显示器中,长时间使用会导致眼睛疲劳。在这里,作者应用了光场 HMD,为用户提供接近连续的深度信息,以避免 VAC。他们还采用了飞行时间传感器来生成 2.5D 环境模型。显示的内容通过基于图像的渲染处理,允许头部在可视化场景中进行 6 自由度运动。在一项抽象的深度匹配任务中,用户的视觉努力得到了证实。作者展示了一种焦点表面投影,以解决投影绘图应用中的窄景深问题。他们应用了一个纯相位空间光调制器来实现非均匀聚焦距离,从而使投影内容看起来聚焦在一个具有相当大深度变化的表面上。现代虚拟现实融合(VRF)技术存在功能单一、集成度固定等问题,限制了虚拟现实融合技术的推广和应用。在本文中,作者提出了一种名为同步混合现实(SMR)的框架,以实现虚拟现实融合系统的个性化,并保持交互效率和环境沉浸感之间的平衡。作者将实例分割算法与交互预测算法相结合。为了评估 SMR 框架的有效性,作者根据物理对象的交互特性设计了三个场景,并测量了环境沉浸感、系统交互效率和用户体验。结果证实,SMR 框架能满足各种条件下的不同需求,同时兼顾沉浸感和交互效率:
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引用次数: 0
期刊
Information Display
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