THE VISUAL COMMUNICATION TECHNOLOGY (VCT) PROGRAM AT Bowling Green State University (BGSU) in Ohio launched 50 years ago with the goal of teaching students how to become creative visual communication problem solvers. Instead of focusing on one area of visual media, the program gives students an in-depth understanding of many different aspects, including print, photography, videography, and forms of interactive media.
In the five decades since the program's start, visual communication technologies have changed dramatically, but the unique classroom and industry experience that students gain in the VCT program has continued to lead graduates to successful careers in many industries.
“The basic premise of this degree is more relevant now than ever before,” said Donna K. Trautman, PhD, associate professor in the VCT program. “The degree has evolved due to the nature of technology, but the hallmark is media agility—being able to problem solve visual media issues, choose the best solutions, carry them out, and then evaluate the effectiveness.”
The VCT program is part of the School of Engineering within the College of Technology, Architecture and Applied Engineering. Gene Poor, professor emeritus in the college, and the late Jerry Streichler, a former technology professor and the founding dean of the College of Technology, established the program in 1973 with the concept of teaching students how to be “gifted generalists” in visual media.
“We're in the College of Technology because of the continual advancement of the technology, the applied nature of the program, and our partnerships with industry,” said Trautman. “We complete the circle of a visual media project, from the idea and conception to problem solving and planning, all the way to the end with execution, and even some installations.”
Approximately 120 students are in the program. They will graduate with a bachelor's degree in technology, guided by five full-time faculty members with expertise in different areas of visual communication technology (Fig. 1).
Trautman came to the VCT program in its early years as an undergraduate student, drawn to it because of its applied nature. “When I entered the program, it was well before computers were used on a regular basis,” she said. “The real draw was being able to identify the problem, make decisions, and become media agile. Understanding the what and why of what you're doing, who the audience is, and then figuring out a solution is very empowering.”
Students start with introductory courses in print, photography, video, and interactive multimedia. Then they choose a career track in one or two visual media areas. About 20 to 30 students every semester choose to take a research-based course during which, depending on their interest, they develop an idea and then write a plan for a research study (Fig. 2). These deep dives span the gamut from animatronics and immersive exhibits, color manag