Pub Date : 2023-01-01DOI: 10.1504/ijima.2023.133344
Xiaofan Yue, Nawal Hanim Abdullah, Mass Hareeza Ali, Raja Nerina Raja Yusof
{"title":"The role of audiences' benign envy in influencer marketing","authors":"Xiaofan Yue, Nawal Hanim Abdullah, Mass Hareeza Ali, Raja Nerina Raja Yusof","doi":"10.1504/ijima.2023.133344","DOIUrl":"https://doi.org/10.1504/ijima.2023.133344","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135441729","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijima.2023.129669
Anne Mareike Flaswinkel, Markus Rump, Reinhold Decker
{"title":"My brand, my self(ie) - why consumers portray themselves in brand-selfies","authors":"Anne Mareike Flaswinkel, Markus Rump, Reinhold Decker","doi":"10.1504/ijima.2023.129669","DOIUrl":"https://doi.org/10.1504/ijima.2023.129669","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135585733","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijima.2023.10059312
Peerayuth Charoensukmongkol, Arti Pandey
{"title":"The Moderating Effect of Adaptive Selling Behavior on the Benefits of Social Media Usage in Sales during the COVID-19 Pandemic","authors":"Peerayuth Charoensukmongkol, Arti Pandey","doi":"10.1504/ijima.2023.10059312","DOIUrl":"https://doi.org/10.1504/ijima.2023.10059312","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135650051","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Gen-Z social electronic word of mouth communication and mediating role of contents quality and sources: PLS-SEM path modelling","authors":"Manoj Kumar, Pradeep Mamgain, Krishna Pratap Singh","doi":"10.1504/ijima.2023.132723","DOIUrl":"https://doi.org/10.1504/ijima.2023.132723","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136029753","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijima.2023.10060121
Wendy Histon, Rajab Ghandour, Katherine Baxter
{"title":"Greenwashing and Brand Perception- A consumer sentiment analysis on organisations accused of greenwashing.","authors":"Wendy Histon, Rajab Ghandour, Katherine Baxter","doi":"10.1504/ijima.2023.10060121","DOIUrl":"https://doi.org/10.1504/ijima.2023.10060121","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135262073","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijima.2023.10053471
Alexander Zúñiga Collazos, Lina Marcela Padilla Delgado
{"title":"Online brand experience for a tourist destination and its influence in behavioural intentions in post-visit stage","authors":"Alexander Zúñiga Collazos, Lina Marcela Padilla Delgado","doi":"10.1504/ijima.2023.10053471","DOIUrl":"https://doi.org/10.1504/ijima.2023.10053471","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67108840","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijima.2023.10056331
J. Mero, Chuong Nguyen, Heikki Karjaluoto
{"title":"Growing influencer credibility to drive endorsement effectiveness: A literature review","authors":"J. Mero, Chuong Nguyen, Heikki Karjaluoto","doi":"10.1504/ijima.2023.10056331","DOIUrl":"https://doi.org/10.1504/ijima.2023.10056331","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67109211","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijima.2023.10056988
M. Keshavarzian, Mohammad Javad Shayegan Fard
{"title":"Evaluating the impact of emotional advertisement on customers and its relationship with brand value","authors":"M. Keshavarzian, Mohammad Javad Shayegan Fard","doi":"10.1504/ijima.2023.10056988","DOIUrl":"https://doi.org/10.1504/ijima.2023.10056988","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67109615","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijima.2023.10058898
B. Debata, Krishanu Bhattacharyya, Rajeev Verma
{"title":"A model for understanding the Customer Experience (CX) landscape from Business-to-Business(B2B) context: Theorization from the journey of Indian service technology firms","authors":"B. Debata, Krishanu Bhattacharyya, Rajeev Verma","doi":"10.1504/ijima.2023.10058898","DOIUrl":"https://doi.org/10.1504/ijima.2023.10058898","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"1 1","pages":""},"PeriodicalIF":1.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67110060","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijima.2023.10060120
Vanessa Gaffar, Nurdin Hidayah, Meta Arief
{"title":"Search Marketing: Systematic Literature Review","authors":"Vanessa Gaffar, Nurdin Hidayah, Meta Arief","doi":"10.1504/ijima.2023.10060120","DOIUrl":"https://doi.org/10.1504/ijima.2023.10060120","url":null,"abstract":"","PeriodicalId":52472,"journal":{"name":"International Journal of Internet Marketing and Advertising","volume":"82 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135262077","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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