{"title":"MEDIA LITERACY AND SOCIAL INCLUSION","authors":"Kevin Marcellino, I. Irwansyah","doi":"10.36782/jcs.v11i2.2171","DOIUrl":"https://doi.org/10.36782/jcs.v11i2.2171","url":null,"abstract":"","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48535157","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"SEMIOTIC ANALYSIS OF THE LOVE MYSELF MESSAGE IN THE BTS SONG LYRICS 'EPIPHANY'","authors":"Maria Fransiska Larasati","doi":"10.36782/jcs.v12i1.2183","DOIUrl":"https://doi.org/10.36782/jcs.v12i1.2183","url":null,"abstract":"","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46622835","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"THE DAILY MAIL AND THE REBIRTH OF POPULIST JOURNALISM","authors":"Wisnu Prasetya Utomo","doi":"10.36782/jcs.v12i1.2204","DOIUrl":"https://doi.org/10.36782/jcs.v12i1.2204","url":null,"abstract":"","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46685401","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"THE INFLUENCE OF INTERNAL CORPORATE COMMUNICATION ON BRAND COMMUNITY","authors":"A. Fortunisa, Riska Dwinda Elsyah","doi":"10.36782/jcs.v11i2.2245","DOIUrl":"https://doi.org/10.36782/jcs.v11i2.2245","url":null,"abstract":"","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42088758","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"THE PROBLEM OF DEEP COMMUNICATION IN CONTEMPORARY ETHICS EDUCATION","authors":"G. Endro","doi":"10.36782/jcs.v12i1.2222","DOIUrl":"https://doi.org/10.36782/jcs.v12i1.2222","url":null,"abstract":"","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48788722","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Photos uploaded by the millennial generation are the process of re-purposing the means of photography in the form of self-representation as a way to construct their identity. This self-identity construction process also involves gender roles related facts that demonstrate various behaviors in the social media use. Photos posted as self-representation are not only getting a normative or supportive response in the caption as a comment or like, but also bringing up cases and problems. This article figures out the gender comparison in the self-identity construction of the millennial generation in social media Instagram. The netnography (virtual ethnography) method used to interpret the phenomenon of the daily behavior of the millennial generation on Instagram. Primary data derived from hypertext interactions with the millennial generation of Instagram users. The findings point that the male millennial prefer to present themselves as an intimate and friendly person who is close to the family in daily life. They are also more oriented towards presenting their preferences and hobbies by visualizing symbols related to them, such as highlighting creativity with tools used as photo and video cameras. While the female millennial tend to dislike daily show because it is considered a private matter. However, they like to show their identity through fashion or clothing known as OOTD, highlight their creative products, and more focus on themselves. To cite this article (7 th APA style): Sosiawan, E. A. & Wibowo, R. (2021). "Am I creative enough or perfectly charming?" Gender comparison of how millennials represent themselves on Instagram. Journal Communication Spectrum : Capturing New Perspectives in Communication, 11 (1), 64-73. http://dx.doi.org/10.36782/jcs.v1i1.2151
千禧一代上传的照片是将摄影手段以自我呈现的形式重新利用的过程，是一种建构自我身份的方式。这种自我认同的构建过程也涉及到与性别角色相关的事实，这些事实表现出社交媒体使用中的各种行为。作为自我代表发布的照片不仅在标题中得到了规范性或支持性的回应，如评论或点赞，而且还带来了案例和问题。本文分析了千禧一代在社交媒体Instagram上自我认同建构中的性别对比。用于解释Instagram上千禧一代日常行为现象的网络志(虚拟人种志)方法。原始数据来源于与Instagram千禧一代用户的超文本交互。研究结果指出，千禧一代男性在日常生活中更喜欢把自己塑造成一个亲密友好的人，与家人关系密切。他们也更倾向于通过可视化与他们相关的符号来展示他们的偏好和爱好，比如用照片和摄像机等工具来突出创造力。而千禧一代女性往往不喜欢日常节目，因为这被认为是私事。然而，他们喜欢通过被称为OOTD的时尚或服装来展示自己的身份，突出自己的创意产品，更多地关注自己。引用本文:Sosiawan, E. A. & Wibowo, R.(2021)。“我有足够的创造力吗?我有足够的魅力吗?”千禧一代在Instagram上表现自己的性别比较。通信频谱:捕捉通信新视角，11(1)，64-73。http://dx.doi.org/10.36782/jcs.v1i1.2151
{"title":"“AM I CREATIVE ENOUGH OR PERFECTLY CHARMING?” Gender Comparison of How Millennials Represent themselves on Instagram","authors":"Edwi Arief Sosiawan, R. Wibowo","doi":"10.36782/jcs.v11i1.2151","DOIUrl":"https://doi.org/10.36782/jcs.v11i1.2151","url":null,"abstract":"Photos uploaded by the millennial generation are the process of re-purposing the means of photography in the form of self-representation as a way to construct their identity. This self-identity construction process also involves gender roles related facts that demonstrate various behaviors in the social media use. Photos posted as self-representation are not only getting a normative or supportive response in the caption as a comment or like, but also bringing up cases and problems. This article figures out the gender comparison in the self-identity construction of the millennial generation in social media Instagram. The netnography (virtual ethnography) method used to interpret the phenomenon of the daily behavior of the millennial generation on Instagram. Primary data derived from hypertext interactions with the millennial generation of Instagram users. The findings point that the male millennial prefer to present themselves as an intimate and friendly person who is close to the family in daily life. They are also more oriented towards presenting their preferences and hobbies by visualizing symbols related to them, such as highlighting creativity with tools used as photo and video cameras. While the female millennial tend to dislike daily show because it is considered a private matter. However, they like to show their identity through fashion or clothing known as OOTD, highlight their creative products, and more focus on themselves. To cite this article (7 th APA style): Sosiawan, E. A. & Wibowo, R. (2021). \"Am I creative enough or perfectly charming?\" Gender comparison of how millennials represent themselves on Instagram. Journal Communication Spectrum : Capturing New Perspectives in Communication, 11 (1), 64-73. http://dx.doi.org/10.36782/jcs.v1i1.2151","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45318354","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article analyzes global responses to the outbreak and spread of COVID-19. Specifically, how international communications on the management of COVID-19 by nations and institutions face challenges due to lack of preparedness and capacity of the countries to tackle the virus spread. Also, how diplomatic relations for cooperation change into conflicts among economic and political rivals in the world. By reviewing selected online news media coverage and social networking sites of public figures and leaders to respond to the epidemics from January-April 2020 this article also draws upon Wallerstein’s world-systems theory as a conceptual framework. The findings indicate that COVID-19 spread at an alarming rate worldwide and contribute to the politicization of global response to and cooperation on COVID-19. The study concludes that Wallerstein’s categorization of the world through the lens of world-systems theory will no longer explain the global health care systems nature. Hence the author suggests a call for Jan N. Pieterse’s critical globalism to improve the health care systems global discourse. Global integration through media discourse would shape communication flows and approaches of cooperation. It also suggested that the world from the core periphery and semi-periphery should discuss to tackle the spread of the virus at this time and global environmental crisis in the future.
{"title":"THE POLITICS OF GLOBAL RESPONSE TO COVID-19: Implications for the International Communication of Health Care Systems","authors":"Gizachew Nemomsa Eranfeno","doi":"10.36782/JCS.V10I2.2024","DOIUrl":"https://doi.org/10.36782/JCS.V10I2.2024","url":null,"abstract":"This article analyzes global responses to the outbreak and spread of COVID-19. Specifically, how international communications on the management of COVID-19 by nations and institutions face challenges due to lack of preparedness and capacity of the countries to tackle the virus spread. Also, how diplomatic relations for cooperation change into conflicts among economic and political rivals in the world. By reviewing selected online news media coverage and social networking sites of public figures and leaders to respond to the epidemics from January-April 2020 this article also draws upon Wallerstein’s world-systems theory as a conceptual framework. The findings indicate that COVID-19 spread at an alarming rate worldwide and contribute to the politicization of global response to and cooperation on COVID-19. The study concludes that Wallerstein’s categorization of the world through the lens of world-systems theory will no longer explain the global health care systems nature. Hence the author suggests a call for Jan N. Pieterse’s critical globalism to improve the health care systems global discourse. Global integration through media discourse would shape communication flows and approaches of cooperation. It also suggested that the world from the core periphery and semi-periphery should discuss to tackle the spread of the virus at this time and global environmental crisis in the future.","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47847004","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Selfie is a phenomenon that best represents popular culture in today's digital era. The trend in the use of smartphones with front cameras and social media has contributed to the creation of 93 million selfies per day from Android-based phones alone (Brandt, 2014). In fact, selfies are not something completely spontaneous and authentic. Selfies go through a series of processes of production and curation in various ways to bring out the 'best version' of a person. The awareness that selfies shared via social media will be seen, even commented on by others, makes individuals take a number of ways to 'enhance' their appearance virtually. One way to improve the appearance of yourself on a selfie is to do selfie-editing. This practice has been practiced and widely accepted. Selfie-editing is the process of perfecting selfies before they are uploaded and shared via social media platforms, especially Instagram. Instagram is currently the most popular social media platform for users to publish their selfie and other photographic contents. This article attempts to explain the selfie-editing phenomenon as an individual effort to manage impressions through the concept of looking-glass self by Charles Horton Cooley. The research was conducted qualitatively, namely by conducting in-depth interviews with informants who are influencers on Instagram, as well as observing and analyzing selfies and photos published in each of the influencers' Instagram accounts. The three accounts that had been the object of this research are @cindaranii, @indripurwandari, and @ipehkhalifah. The three users consistently posted their selfies and self-portraits with various arrangements in their Instagram feeds, as they have thousands of Instagram followers. The findings show that selfies undergo some specific and organized process which can be classified into 3 phases: Pre-production, Production, and Post-Production. These processes indicate that a selfie needs to meet some criteria prior to its uploads in Instagram. This study also found that selfie-editing or photo-editing is certain, but such editing and modification process should deliver a natural and effortless look, the least fabricated it could be. This indicates that selfie-editing is not only a form of impression management on social media, but also a form of censorship action according to the myth of beauty, even though the internet and social media are often perceived as a free and democratic medium. Keywords: Selfie, Selfie-editing, Looking-glass self, Self-censorship, Beauty Myth To cite this article (7 th APA style): Putri, M., & Sunuantari, M. (2021). Perpetuating Beauty Myth through Selfie-Editing . Journal Communication Spectrum: Capturing New Perspectives in Communication, 11 (1), xx-xx. http://dx.doi.org/10.36782/10.36782/jcs.v1i1.2128
{"title":"PERPETUATING BEAUTY MYTH THROUGH SELFIE-EDITING","authors":"Mayda Putri Setyastuti, Manik Sunuantari","doi":"10.36782/jcs.v11i1.2128","DOIUrl":"https://doi.org/10.36782/jcs.v11i1.2128","url":null,"abstract":"Selfie is a phenomenon that best represents popular culture in today's digital era. The trend in the use of smartphones with front cameras and social media has contributed to the creation of 93 million selfies per day from Android-based phones alone (Brandt, 2014). In fact, selfies are not something completely spontaneous and authentic. Selfies go through a series of processes of production and curation in various ways to bring out the 'best version' of a person. The awareness that selfies shared via social media will be seen, even commented on by others, makes individuals take a number of ways to 'enhance' their appearance virtually. One way to improve the appearance of yourself on a selfie is to do selfie-editing. This practice has been practiced and widely accepted. Selfie-editing is the process of perfecting selfies before they are uploaded and shared via social media platforms, especially Instagram. Instagram is currently the most popular social media platform for users to publish their selfie and other photographic contents. This article attempts to explain the selfie-editing phenomenon as an individual effort to manage impressions through the concept of looking-glass self by Charles Horton Cooley. The research was conducted qualitatively, namely by conducting in-depth interviews with informants who are influencers on Instagram, as well as observing and analyzing selfies and photos published in each of the influencers' Instagram accounts. The three accounts that had been the object of this research are @cindaranii, @indripurwandari, and @ipehkhalifah. The three users consistently posted their selfies and self-portraits with various arrangements in their Instagram feeds, as they have thousands of Instagram followers. The findings show that selfies undergo some specific and organized process which can be classified into 3 phases: Pre-production, Production, and Post-Production. These processes indicate that a selfie needs to meet some criteria prior to its uploads in Instagram. This study also found that selfie-editing or photo-editing is certain, but such editing and modification process should deliver a natural and effortless look, the least fabricated it could be. This indicates that selfie-editing is not only a form of impression management on social media, but also a form of censorship action according to the myth of beauty, even though the internet and social media are often perceived as a free and democratic medium. Keywords: Selfie, Selfie-editing, Looking-glass self, Self-censorship, Beauty Myth To cite this article (7 th APA style): Putri, M., & Sunuantari, M. (2021). Perpetuating Beauty Myth through Selfie-Editing . Journal Communication Spectrum: Capturing New Perspectives in Communication, 11 (1), xx-xx. http://dx.doi.org/10.36782/10.36782/jcs.v1i1.2128","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47620988","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The National Commission on Violence against Women (Komnas Perempuan) reports that there has been an increase in Domestic Violence (KDRT) during Large-Scale Social Restrictions (PSBB). The results of an online survey conducted by Komnas Perempuan led Magdalene.co to raise violence through the Safe Space channel specifically. Magdalene.co is a feminist online media that actively raises issues of gender and feminism. This study discusses what types of violence occur during the pandemic and how Magdalene.co raises domestic violence. This study uses a qualitative approach by conducting online observations of articles on the Safe Space channel presented during June 2020. This study also conducted interviews with the co-founder and reporter of Magdalene.co. The results found that economic and psychological violence were the two types of violence that increased. These phenomena are due to the uncertain economic conditions during the pandemic. This research also found several efforts made by Magdalene.co in raising the issue of violence during the COVID-19 pandemic one of which was by using a particular Safe Space channel. Launched June 2020 this channel collaborates with other institutions such as Komnas Perempuan and the Apik Legal Aid Institute. To cite this article (7th APA style): Nduru G. T. & Dedees A. R. (2020). Domestic Violence during COVID-19 Pandemic: Study on Magdelene.co Articles. Journal Communication Spectrum: Capturing New Perspectives in Communication 10(2) xx-xx.
全国暴力侵害妇女问题委员会(Komnas Perempuan)报告说，在大规模社会限制(PSBB)期间，家庭暴力有所增加。这是由Komnas Perempuan领导的Magdalene进行的在线调查的结果。专门通过安全空间频道来宣传暴力。抹大拉。Co是一个积极提出性别和女权主义问题的女权主义网络媒体。本研究讨论了在大流行期间发生的暴力类型以及抹大拉如何。Co引发了家庭暴力。本研究采用定性方法，对2020年6月安全空间频道上发表的文章进行在线观察。本研究还对magdalene.com的联合创始人兼记者进行了采访。结果发现，经济暴力和心理暴力是增加的两种暴力类型。这些现象是由于大流行期间不确定的经济条件造成的。这项研究还发现了抹大拉所做的几项努力。我们在2019冠状病毒病大流行期间提出了暴力问题，其中之一是利用安全空间特别渠道。该频道于2020年6月启动，与Komnas Perempuan和Apik法律援助研究所等其他机构合作。引用这篇文章(第七APA风格):Nduru G. T. & dededes A. R.(2020)。COVID-19大流行期间的家庭暴力:对Magdelene的研究。公司的文章。通讯频谱:捕捉新视角的通讯学报10(2)xx-xx。
{"title":"DOMESTIC VIOLENCE DURING COVID-19 PANDEMIC: Study on Magdelene.co Articles","authors":"Greta Theresia Ndruru, Adek Risma Dedees","doi":"10.36782/JCS.V10I2.2100","DOIUrl":"https://doi.org/10.36782/JCS.V10I2.2100","url":null,"abstract":"The National Commission on Violence against Women (Komnas Perempuan) reports that there has been an increase in Domestic Violence (KDRT) during Large-Scale Social Restrictions (PSBB). The results of an online survey conducted by Komnas Perempuan led Magdalene.co to raise violence through the Safe Space channel specifically. Magdalene.co is a feminist online media that actively raises issues of gender and feminism. This study discusses what types of violence occur during the pandemic and how Magdalene.co raises domestic violence. This study uses a qualitative approach by conducting online observations of articles on the Safe Space channel presented during June 2020. This study also conducted interviews with the co-founder and reporter of Magdalene.co. The results found that economic and psychological violence were the two types of violence that increased. These phenomena are due to the uncertain economic conditions during the pandemic. This research also found several efforts made by Magdalene.co in raising the issue of violence during the COVID-19 pandemic one of which was by using a particular Safe Space channel. Launched June 2020 this channel collaborates with other institutions such as Komnas Perempuan and the Apik Legal Aid Institute. To cite this article (7th APA style): Nduru G. T. & Dedees A. R. (2020). Domestic Violence during COVID-19 Pandemic: Study on Magdelene.co Articles. Journal Communication Spectrum: Capturing New Perspectives in Communication 10(2) xx-xx.","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42436142","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study considers Uses and Gratifications Theory of online shoppers. Drawing from Uses and Gratifications Theory, this study examine influences of entertainment, informative-ness and Web irritation on attitude toward online shopping and satisfaction in online shopping. Particularly, satisfaction in online shopping are explored as the consequences of attitude toward online shopping, while the informativeness, entertainment, and irritation are the antecedents of attitude toward online shopping. Data were collected through a quantitative study applying online questionnaire carried out in 2020, using a representative sample (N=71). Findings showed attitude toward online shopping is determined by entertainment, while the informativeness does not significantly affect consumers’ attitude toward online shopping. Web irritation was also found to be of equal importance in influencing the formation of consumers’ attitude towards online shopping, but in a negative manner. This suggests that Web irritation on online shopping sites has a significant influence on consumers. If online shopping sites are irritating, then consumers form negative attitudes toward online shopping. This study also found that consumers’ satisfaction to shop online is determined by their attitude toward online shopping. The findings has contributed to the evolving of the Uses and Gratification Theory, particularly in online shopping in developing countries like Indonesia. This study provides implications to e-business, marketers and website system developers of online shopping sites dealing with products. To cite this article (7 th APA style): Hermawan, H. (2021). The Influence of E-Consumers' Motivation toward Attitude and Satisfaction: The Uses and Gratifications Approach. Journal Communication Spectrum: Capturing New Perspectives in Communication, 11 (1), xx-xx. http://dx.doi.org/10.36782/jcs.v1i1.2133
{"title":"THE INFLUENCE OF E-CONSUMERS' MOTIVATION TOWARD ATTITUDE AND SATISFACTION: The Uses and Gratifications Approach","authors":"H. Hermawan","doi":"10.36782/jcs.v11i1.2133","DOIUrl":"https://doi.org/10.36782/jcs.v11i1.2133","url":null,"abstract":"This study considers Uses and Gratifications Theory of online shoppers. Drawing from Uses and Gratifications Theory, this study examine influences of entertainment, informative-ness and Web irritation on attitude toward online shopping and satisfaction in online shopping. Particularly, satisfaction in online shopping are explored as the consequences of attitude toward online shopping, while the informativeness, entertainment, and irritation are the antecedents of attitude toward online shopping. Data were collected through a quantitative study applying online questionnaire carried out in 2020, using a representative sample (N=71). Findings showed attitude toward online shopping is determined by entertainment, while the informativeness does not significantly affect consumers’ attitude toward online shopping. Web irritation was also found to be of equal importance in influencing the formation of consumers’ attitude towards online shopping, but in a negative manner. This suggests that Web irritation on online shopping sites has a significant influence on consumers. If online shopping sites are irritating, then consumers form negative attitudes toward online shopping. This study also found that consumers’ satisfaction to shop online is determined by their attitude toward online shopping. The findings has contributed to the evolving of the Uses and Gratification Theory, particularly in online shopping in developing countries like Indonesia. This study provides implications to e-business, marketers and website system developers of online shopping sites dealing with products. To cite this article (7 th APA style): Hermawan, H. (2021). The Influence of E-Consumers' Motivation toward Attitude and Satisfaction: The Uses and Gratifications Approach. Journal Communication Spectrum: Capturing New Perspectives in Communication, 11 (1), xx-xx. http://dx.doi.org/10.36782/jcs.v1i1.2133","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46912645","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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