This study describes symbols and signs containing erotic elements in the Tahilalats comic by Nurfadli Mursyid. The unit of analysis based on two main components in Tahilalats. The two components are Instagram interactive feature which is used as Tahilalats medium, and comic content aspect. Interactive features include comments, and in terms of comic content including basic comic elements: panels, balloons, captions, & illustrations. Data were analyzed by using qualitative analysis method of semiotics Roland Barthes. The results of the study show symbols of new eroticism that symbolize incest, transgender, and masochism in Tahilalats. Refering to the critical paradigm, there are certain ideologies related to the background of Nurfadli as Buginese through the culture of incest, the figure of bissu, and calabai. On the other hand, the use of Instagram as a comic medium has changed the way of presentation and enjoying erotic content in comics. The presence of features in the platform Instagram also makes the netizens play a major role in constructing erotic content in the Tahilalats. To cite this article (7 th APA style): Saputri, N. A. (2018). Representasi Erotisme Baru dalam Komik Tahilalats Tahun 2015-2016 [The Representation of New Eroticism in the Tahilalats Comic 2015-2016]. Journal Communication Spectrum , 8(2), 190-207. http://dx.doi.org/10.36782/jcs.v8i2.1854
本研究描述了Nurfadli Mursyid的漫画《Tahilalats》中包含色情元素的符号和符号。该分析单元基于塔希拉特的两个主要成分。这两个组成部分是作为Tahilalats媒介的Instagram互动功能和漫画内容方面。互动功能包括评论，在漫画内容方面包括基本的漫画元素:面板，气球，字幕和插图。数据分析采用符号学罗兰·巴特的定性分析方法。研究结果显示，在塔希拉拉特，新的色情符号象征着乱伦、变性和受虐。在批判范式中，通过乱伦文化、bissu形象和calabai，存在着与Nurfadli作为商人背景相关的某些意识形态。另一方面，Instagram作为漫画媒介的使用改变了漫画中色情内容的呈现方式和欣赏方式。Instagram平台功能的存在，也使得网民在构建Tahilalats的情色内容中发挥了主要作用。引用这篇文章(第七APA风格):Saputri, n.a.(2018)。代表色情Baru dalam Komik Tahilalats Tahun 2015-2016[新色情在Tahilalats漫画中的表现]。通信频谱，8(2)，190-207。http://dx.doi.org/10.36782/jcs.v8i2.1854
{"title":"REPRESENTASI EROTISME BARU DALAM KOMIK TAHILALATS TAHUN 2015-2016","authors":"Nur Amala Saputri","doi":"10.36782/JCS.V8I2.1854","DOIUrl":"https://doi.org/10.36782/JCS.V8I2.1854","url":null,"abstract":"This study describes symbols and signs containing erotic elements in the Tahilalats comic by Nurfadli Mursyid. The unit of analysis based on two main components in Tahilalats. The two components are Instagram interactive feature which is used as Tahilalats medium, and comic content aspect. Interactive features include comments, and in terms of comic content including basic comic elements: panels, balloons, captions, & illustrations. Data were analyzed by using qualitative analysis method of semiotics Roland Barthes. The results of the study show symbols of new eroticism that symbolize incest, transgender, and masochism in Tahilalats. Refering to the critical paradigm, there are certain ideologies related to the background of Nurfadli as Buginese through the culture of incest, the figure of bissu, and calabai. On the other hand, the use of Instagram as a comic medium has changed the way of presentation and enjoying erotic content in comics. The presence of features in the platform Instagram also makes the netizens play a major role in constructing erotic content in the Tahilalats. To cite this article (7 th APA style): Saputri, N. A. (2018). Representasi Erotisme Baru dalam Komik Tahilalats Tahun 2015-2016 [The Representation of New Eroticism in the Tahilalats Comic 2015-2016]. Journal Communication Spectrum , 8(2), 190-207. http://dx.doi.org/10.36782/jcs.v8i2.1854","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41850921","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study is researching mountaineers’ community regarding community’s brand loyalty. With 112 samples from four mountain climbing communities in Great Jakarta, this survey measures the variables effect of Brand Relationship Quality, Community Identification, Normative Community Pressure and Community Engagement and its impact toward Community’s Brand Loyalty, adopted from the study of Algesheimer, Dholakia, and Hermann (2005). Hypothesis testing using simple and multiple regressions shows a positive significance influence of Brand Relationship Quality toward Community Identification and Community’s Brand Loyalty. Furthermore, Community Identification has a significance positive influence toward Normative Community Pressure and Community Engagement, but does not have significance effect toward Community’s Brand Loyalty. Similarly, Normative Community Pressure also does not have any effect toward Community’s Brand Loyalty. However, Community Engagement has positive significance influence toward Community’s Brand Loyalty . To cite this article (7 th APA style): Rosdiana, P. (2018). Loyalitas Merek Komunitas Pendaki Gunung: Pengaruh Relasi Merek dan Identifikasi Komunitas dengan Mediasi Keterikatan dan Tekanan Normatif [Brand Loyalty among the Mountain Hiker Community]. Journal Communication Spectrum, 8 (2), 208-231. http://dx.doi.org/10.36782/jcs.v8i2.1855
{"title":"LOYALITAS MEREK KOMUNITAS PENDAKI GUNUNG Pengaruh Relasi Merek dan Identifikasi Komunitas dengan Mediasi Keterikatan dan Tekanan Normatif","authors":"Puti Rosdiana","doi":"10.36782/JCS.V8I2.1855","DOIUrl":"https://doi.org/10.36782/JCS.V8I2.1855","url":null,"abstract":"This study is researching mountaineers’ community regarding community’s brand loyalty. With 112 samples from four mountain climbing communities in Great Jakarta, this survey measures the variables effect of Brand Relationship Quality, Community Identification, Normative Community Pressure and Community Engagement and its impact toward Community’s Brand Loyalty, adopted from the study of Algesheimer, Dholakia, and Hermann (2005). Hypothesis testing using simple and multiple regressions shows a positive significance influence of Brand Relationship Quality toward Community Identification and Community’s Brand Loyalty. Furthermore, Community Identification has a significance positive influence toward Normative Community Pressure and Community Engagement, but does not have significance effect toward Community’s Brand Loyalty. Similarly, Normative Community Pressure also does not have any effect toward Community’s Brand Loyalty. However, Community Engagement has positive significance influence toward Community’s Brand Loyalty . To cite this article (7 th APA style): Rosdiana, P. (2018). Loyalitas Merek Komunitas Pendaki Gunung: Pengaruh Relasi Merek dan Identifikasi Komunitas dengan Mediasi Keterikatan dan Tekanan Normatif [Brand Loyalty among the Mountain Hiker Community]. Journal Communication Spectrum, 8 (2), 208-231. http://dx.doi.org/10.36782/jcs.v8i2.1855","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46770102","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Game journalism develops along with the development of the gaming industry, increasingly sophisticated information and communication technology, as well as increasingly convergent institutionalization of new media. The purpose of this research is to understand game specialist journalism and blend the study of content production. The research method used is a case study with a constructionist perspective. Data collected through interview, content review, and literature review related to journalism, games, and the media industry. The mixed character of the media content in game news is, among others, reviewed through media institutions, media practices, namely: planning, management, production and distribution, and through dimensions in journalism. To cite this article (7 th APA style): Adiputra, W. M. (2018). Jurnalisme Game dan Membaurnya Konten Media: Studi Kasus the Lazy Monday, Gamebrott dan Playverse [Game Journalism and the Immersion of the Media Content Character]. Journal Communication Spectrum , 8(2), 166-189. http://dx.doi.org/10.36782/jcs.v8i2.1853
游戏新闻是随着游戏行业的发展、日益复杂的信息和通信技术以及日益趋同的新媒体制度化而发展的。本研究的目的是了解游戏专业新闻，并融合内容生产的研究。所使用的研究方法是一个具有建构主义视角的案例研究。通过采访、内容审查和文献审查收集的与新闻、游戏和媒体行业相关的数据。游戏新闻中媒体内容的混合特征，除其他外，通过媒体机构、媒体实践，即：规划、管理、制作和分发，以及通过新闻业的维度进行审查。引用这篇文章（第7届APA风格）：Adiputra，W.M.（2018）。Juralisme Game dan Membaurnya Konten Media：Studi Kasus the Lazy Monday，Gamebrott dan Playverse[游戏新闻与媒体内容角色的沉浸]。通讯频谱杂志，8（2），166-189。http://dx.doi.org/10.36782/jcs.v8i2.1853
{"title":"JURNALISME GAME DAN MEMBAURNYA KARAKTER KONTEN MEDIA Studi Kasus the Lazy Monday, Gamebrott dan Playverse","authors":"Wisnu Martha Adiputra","doi":"10.36782/JCS.V8I2.1853","DOIUrl":"https://doi.org/10.36782/JCS.V8I2.1853","url":null,"abstract":"Game journalism develops along with the development of the gaming industry, increasingly sophisticated information and communication technology, as well as increasingly convergent institutionalization of new media. The purpose of this research is to understand game specialist journalism and blend the study of content production. The research method used is a case study with a constructionist perspective. Data collected through interview, content review, and literature review related to journalism, games, and the media industry. The mixed character of the media content in game news is, among others, reviewed through media institutions, media practices, namely: planning, management, production and distribution, and through dimensions in journalism. To cite this article (7 th APA style): Adiputra, W. M. (2018). Jurnalisme Game dan Membaurnya Konten Media: Studi Kasus the Lazy Monday, Gamebrott dan Playverse [Game Journalism and the Immersion of the Media Content Character]. Journal Communication Spectrum , 8(2), 166-189. http://dx.doi.org/10.36782/jcs.v8i2.1853","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47038393","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The advertisment of Meikarta, aired on the television was a promotion from property sales by Lippo Group. This paper describes the process of comodification in view editing by doing a binary oposition between Jakarta which was imaged by inferior and superior Meikarta. On the narrative, this advertisement shows hippereality and simulacra in delivering the advertisment content. Objectification also was done to make consumers interest of being a part of Meikarta which is not only buy the use value but also sign value. So as to enable unconsciously the consumers show spectacle effort when they become a part of the imajinary city. To cite this article (7 th APA style): Anwar, K. (2018). Mediatisasi Rupa Kota dalam Iklan Meikarta: Spectacle, Hiperealitas dan Simulakra [The Mediatization of a City in the Meikarta Ad]. Journal Communication Spectrum, 8(2), 147-165. http://dx.doi.org/10.36782/jcs.v8i2.1852
在电视上播放的美佳达广告是力宝集团房地产销售的宣传。本文通过对劣美卡塔影像雅加达与优美卡塔影像雅加达的二元对立，描述了视点编辑的商品化过程。在叙事上，该广告在传递广告内容时表现出了现实性和拟像性。物化是为了让消费者对成为美卡塔的一部分产生兴趣，这种兴趣不仅是购买使用价值，而且是符号价值。从而使消费者在成为虚拟城市的一部分时，不自觉地表现出景观的努力。引用这篇文章(第七APA风格):Anwar, K.(2018)。Mediatisasi Rupa Kota dalam Iklan Meikarta:奇观，Hiperealitas dan Simulakra [Meikarta广告中城市的媒体化]。通信学报，8(2)，147-165。http://dx.doi.org/10.36782/jcs.v8i2.1852
{"title":"MEDIATISASI RUPA KOTA DALAM IKLAN MEIKARTA Spectacle, Hiperealitas dan Simulakra","authors":"Khairil Anwar","doi":"10.36782/JCS.V8I2.1852","DOIUrl":"https://doi.org/10.36782/JCS.V8I2.1852","url":null,"abstract":"The advertisment of Meikarta, aired on the television was a promotion from property sales by Lippo Group. This paper describes the process of comodification in view editing by doing a binary oposition between Jakarta which was imaged by inferior and superior Meikarta. On the narrative, this advertisement shows hippereality and simulacra in delivering the advertisment content. Objectification also was done to make consumers interest of being a part of Meikarta which is not only buy the use value but also sign value. So as to enable unconsciously the consumers show spectacle effort when they become a part of the imajinary city. To cite this article (7 th APA style): Anwar, K. (2018). Mediatisasi Rupa Kota dalam Iklan Meikarta: Spectacle, Hiperealitas dan Simulakra [The Mediatization of a City in the Meikarta Ad]. Journal Communication Spectrum, 8(2), 147-165. http://dx.doi.org/10.36782/jcs.v8i2.1852","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45285172","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study describes how Chinese Muslims construct their identity through interaction, both with fellow Chinese non-Muslims and non-Chinese Muslims. Using Critical Discourse Analysis with the subjects are four informants from Muslim Chinese community, the results show that the construction of identity built by Chinese Muslims through good interaction with fellow non-Muslim Chinese and non-Chinese Muslims was relational. How Chinese Muslims identify themselves, will be influenced by the "Self"-"Other" faced. In negotiating their identity, Chinese Muslims apply the layered form of acculturation, which can be found in Chinese New Year celebrations. In the first layer, Islam is acculturated with Chineseness. The second tier, Islam that has been acculturated is re-acccultured with values that exist in the local community. To cite this article (7 th APA style): Kunu, A. (2018). Konstruksi Identitas Tionghoa Muslim di Makassar [Identity Construction of Chinese Muslim in Makassar]. Journal Communication Spectrum, 8(2), 133-146. http://dx.doi.org/10.36782/jcs.v8i2.1851
{"title":"KONSTRUKSI IDENTITAS TIONGHOA MUSLIM DI MAKASSAR","authors":"Arifuddin Kunu","doi":"10.36782/JCS.V8I2.1851","DOIUrl":"https://doi.org/10.36782/JCS.V8I2.1851","url":null,"abstract":"This study describes how Chinese Muslims construct their identity through interaction, both with fellow Chinese non-Muslims and non-Chinese Muslims. Using Critical Discourse Analysis with the subjects are four informants from Muslim Chinese community, the results show that the construction of identity built by Chinese Muslims through good interaction with fellow non-Muslim Chinese and non-Chinese Muslims was relational. How Chinese Muslims identify themselves, will be influenced by the \"Self\"-\"Other\" faced. In negotiating their identity, Chinese Muslims apply the layered form of acculturation, which can be found in Chinese New Year celebrations. In the first layer, Islam is acculturated with Chineseness. The second tier, Islam that has been acculturated is re-acccultured with values that exist in the local community. To cite this article (7 th APA style): Kunu, A. (2018). Konstruksi Identitas Tionghoa Muslim di Makassar [Identity Construction of Chinese Muslim in Makassar]. Journal Communication Spectrum, 8(2), 133-146. http://dx.doi.org/10.36782/jcs.v8i2.1851","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48987414","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study describes the identification of anti-bullying message and the construction of social reality in Burger King ad version “Bullying Jr.” through semiotics analysis on signs. Semiotics theory used in this study is focusing on Roland Barthes perspective. The analysis shows that majority of society tends to be antipathy towards bullying that happens around them. The message included in this advertisement is for the society to be braver to fight bullying around them. To cite this article (7 th APA style): Maulianza, M. & Galib, S. (2018). Pesan Antiperundungan dalam Iklan Komersial: Kasus Iklan Burger King versi “Bullying Jr.”[Anti-Bullying Message in Commercial Ads]. Journal Communication Spectrum , 8(2), 113-132. http://dx.doi.org/10.36782/jcs.v8i2.1850
{"title":"PESAN ANTIPERUNDUNGAN DALAM IKLAN KOMERSIAL Kasus iklan Burger King versi “Bullying Jr.”","authors":"Medo Maulianza, Septrani Galib","doi":"10.36782/JCS.V8I2.1850","DOIUrl":"https://doi.org/10.36782/JCS.V8I2.1850","url":null,"abstract":"This study describes the identification of anti-bullying message and the construction of social reality in Burger King ad version “Bullying Jr.” through semiotics analysis on signs. Semiotics theory used in this study is focusing on Roland Barthes perspective. The analysis shows that majority of society tends to be antipathy towards bullying that happens around them. The message included in this advertisement is for the society to be braver to fight bullying around them. To cite this article (7 th APA style): Maulianza, M. & Galib, S. (2018). Pesan Antiperundungan dalam Iklan Komersial: Kasus Iklan Burger King versi “Bullying Jr.”[Anti-Bullying Message in Commercial Ads]. Journal Communication Spectrum , 8(2), 113-132. http://dx.doi.org/10.36782/jcs.v8i2.1850","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45055749","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
EPL or English Premier League is a professional football league in England, a prestigious competition, and has the highest ranking in broadcasting in the United Kingdom. The EPL program is a favorite program for soccer fans in Indonesia and broadcast on MNCTV. This study investigated how the communication management strategy of the EPL Creative Team in MNCTV in increasing ratings and shares as a measure of the success of a TV program. This study uses a constructivist paradigm with a qualitative-descriptive analysis of communication strategies and program production. From the lens of the organization control theory and management strategy, this study found that ideas were the key to the Creative Team in increasing the rating and share of the "EPL" program on MNCTV. The "EPL" creative communication management strategy in MNCTV can also apply to other MNCTV programs. To cite this article (7 th APA style) : Bastian, Y & Wulandari, Y. F. (2019). Manajemen Komunikasi Kreatif Tim Program “EPL” di MNCTV [Creative Communication Management of “EPL” Program Team in MNCTV]. Journal Communication Spectrum, 9 (2), 158-175. http://dx.doi.org/10.36782/jcs.v9i2.1953
EPL (English Premier League)是英格兰的职业足球联赛，是一项享有盛誉的比赛，在英国广播中排名最高。英超联赛是印尼球迷最喜爱的节目，在MNCTV上播出。本研究调查了EPL创意团队在MNCTV的传播管理策略如何提高收视率和份额，作为衡量电视节目成功的标准。本研究采用建构主义模式，对传播策略与节目制作进行定性描述分析。本研究从组织控制理论和管理策略的角度出发，发现创意团队在提高MNCTV《EPL》节目收视率和收视率方面发挥了关键作用。MNCTV的“EPL”创意传播管理策略同样适用于其他MNCTV节目。引用本文(第七APA风格):Bastian, Y & Wulandari, Y. F.(2019)。MNCTV“EPL”项目组创意传播管理通信学报，9(2)，158-175。http://dx.doi.org/10.36782/jcs.v9i2.1953
{"title":"MANAJEMEN KOMUNIKASI KREATIF TIM PROGRAM “EPL” DI MNCTV","authors":"Y. Wulandari, Yan Bastian","doi":"10.36782/jcs.v9i2.1953","DOIUrl":"https://doi.org/10.36782/jcs.v9i2.1953","url":null,"abstract":"EPL or English Premier League is a professional football league in England, a prestigious competition, and has the highest ranking in broadcasting in the United Kingdom. The EPL program is a favorite program for soccer fans in Indonesia and broadcast on MNCTV. This study investigated how the communication management strategy of the EPL Creative Team in MNCTV in increasing ratings and shares as a measure of the success of a TV program. This study uses a constructivist paradigm with a qualitative-descriptive analysis of communication strategies and program production. From the lens of the organization control theory and management strategy, this study found that ideas were the key to the Creative Team in increasing the rating and share of the \"EPL\" program on MNCTV. The \"EPL\" creative communication management strategy in MNCTV can also apply to other MNCTV programs. To cite this article (7 th APA style) : Bastian, Y & Wulandari, Y. F. (2019). Manajemen Komunikasi Kreatif Tim Program “EPL” di MNCTV [Creative Communication Management of “EPL” Program Team in MNCTV]. Journal Communication Spectrum, 9 (2), 158-175. http://dx.doi.org/10.36782/jcs.v9i2.1953","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45098653","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Michel Foucault is a popular thinker across disciplines in academia. In Indonesian communication studies, his concepts are used in several ways as an instrument analysis on many communication act/ event. The problem is only little, or even no one, wrote how to do the Foucauldian method of analysis in the context of communication studies. This article proposes how to do Foucauldian analysis in communication studies by focusing on analyzing statements, historical analysis and analysis of power. This article explains that Foucauldian discourse analysis is not textual-linguistic analysis, then it could be done in all of the research areas within communication studies, including communication researches with managerial perspectives such as public relations, business communication, advertising, and others. To cite this article (7 th APA style): Dhona, H. R. (2020). Analisis Wacana Foucault dalam Studi Komunikasi [Using Foucauldian Discourse Analysis in Communication Studies]. Journal Communication Spectrum, 9 (2), 189-208. http://dx.doi.org/10.36782/jcs.v9i1.2026
{"title":"ANALISIS WACANA FOUCAULT DALAM STUDI KOMUNIKASI","authors":"H. R. Dhona","doi":"10.36782/jcs.v9i1.2026","DOIUrl":"https://doi.org/10.36782/jcs.v9i1.2026","url":null,"abstract":"Michel Foucault is a popular thinker across disciplines in academia. In Indonesian communication studies, his concepts are used in several ways as an instrument analysis on many communication act/ event. The problem is only little, or even no one, wrote how to do the Foucauldian method of analysis in the context of communication studies. This article proposes how to do Foucauldian analysis in communication studies by focusing on analyzing statements, historical analysis and analysis of power. This article explains that Foucauldian discourse analysis is not textual-linguistic analysis, then it could be done in all of the research areas within communication studies, including communication researches with managerial perspectives such as public relations, business communication, advertising, and others. To cite this article (7 th APA style): Dhona, H. R. (2020). Analisis Wacana Foucault dalam Studi Komunikasi [Using Foucauldian Discourse Analysis in Communication Studies]. Journal Communication Spectrum, 9 (2), 189-208. http://dx.doi.org/10.36782/jcs.v9i1.2026","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46349648","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Advances in communications technology have allowed new forms of trade, i.e., through online means between sellers and customers. The use of the Facebook social networking platform as a tool for online business has questioned the factors influencing the creation of Trust among its users engaged in a community of craft makers (sellers and customers). This research hypothesized that three independent variables influence the Trust: the intensity of interaction, the similarity of interest, and endorsement—questionnaires distributed to 151 samples. Data analysis was performed through SPSS, using Spearman's correlation to note the strength of the relationship between variables. The results of the questionnaire show a medium-strength correlation between the independent and dependent variables. To cite this article (7 th APA style): Mayasari, F. & Khrisnamurti, I. (2019). “Dear Sis”: A Case Study on Trust Cultivation on Indonesian Facebook Online Craft Stores. Journal Communication Spectrum, 9 (2), 94-109. http://dx.doi.org/10.36782/jcs.v9i2.209
{"title":"“DEAR SIS”: A Case Study on Trust Cultivation on Indonesian Facebook Online Craft Stores","authors":"Fitria Mayasari, Indra Khrisnamurti","doi":"10.36782/jcs.v9i2.209","DOIUrl":"https://doi.org/10.36782/jcs.v9i2.209","url":null,"abstract":"Advances in communications technology have allowed new forms of trade, i.e., through online means between sellers and customers. The use of the Facebook social networking platform as a tool for online business has questioned the factors influencing the creation of Trust among its users engaged in a community of craft makers (sellers and customers). This research hypothesized that three independent variables influence the Trust: the intensity of interaction, the similarity of interest, and endorsement—questionnaires distributed to 151 samples. Data analysis was performed through SPSS, using Spearman's correlation to note the strength of the relationship between variables. The results of the questionnaire show a medium-strength correlation between the independent and dependent variables. To cite this article (7 th APA style): Mayasari, F. & Khrisnamurti, I. (2019). “Dear Sis”: A Case Study on Trust Cultivation on Indonesian Facebook Online Craft Stores. Journal Communication Spectrum, 9 (2), 94-109. http://dx.doi.org/10.36782/jcs.v9i2.209","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43197673","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Nurvica Rosady, Suharyanti Suharyanti, M. Anitawati
In an era of increasingly fierce competition coupled with the emergence of various kinds of information sources, producers must build good marketing communication to promote their products so consumers can know the quality and the uniqueness of the product. One of the promotional tools is experiential marketing, which has five types of experience, Sense, Feel, Think, Act, and Relate called SEMs (Strategic Experience Modules). This study aims to look at the effect of experiential marketing on the purchase intention of IKEA products. The population is consumers who have visited the IKEA store and are over 22 years old. A sample of 100 people obtained by purposive sampling. By using multiple regression analysis, the results showed that Sense and Act significantly influence purchase intention, and the influence of Sense is more significant than the Act. However, independent variables all together affect purchase intention. The ability of independent variables to explain variations in purchase intention is meager. Therefore other additional independent variables are needed in further research. To cite this article (7 th APA style): Rosady, N., Suharyanti, & Anitawati, M. Th. (2019). Dampak Experiential Marketing terhadap Minat Beli Produk IKEA [The Impact of Experiential Marketing on Purchase Intention of IKEA Product]. Journal Communication Spectrum, 9 (2), 176-188. http://dx.doi.org/10.36782/jcs.v9i2.1986
在竞争日益激烈的时代，加上各种信息来源的出现，生产商必须建立良好的营销沟通来推广他们的产品，这样消费者才能知道产品的质量和独特性。其中一种推广工具是体验式营销，它有五种类型的体验，即感知、感觉、思考、行动和关系，称为战略体验模块。本研究旨在观察体验式营销对宜家产品购买意愿的影响。该人群是参观过宜家商店且年龄超过22岁的消费者。通过有目的的抽样获得的100人的样本。通过多元回归分析，结果表明，Sense和Act对购买意愿有显著影响，Sense的影响比Act更显著。然而，自变量共同影响购买意愿。自变量解释购买意愿变化的能力很弱。因此，在进一步的研究中还需要其他额外的自变量。引用这篇文章（第7届APA风格）：Rosady，N.，Suharyanti，&Anitawati，M.th.（2019）。Dampak Experiential Marketing terhadap Minat Beli Produk IKEA[体验营销对宜家产品购买意愿的影响]。通讯频谱杂志，9（2），176-188http://dx.doi.org/10.36782/jcs.v9i2.1986
{"title":"DAMPAK EXPERIENTIAL MARKETING TERHADAP MINAT BELI PRODUK IKEA","authors":"Nurvica Rosady, Suharyanti Suharyanti, M. Anitawati","doi":"10.36782/jcs.v9i2.1986","DOIUrl":"https://doi.org/10.36782/jcs.v9i2.1986","url":null,"abstract":"In an era of increasingly fierce competition coupled with the emergence of various kinds of information sources, producers must build good marketing communication to promote their products so consumers can know the quality and the uniqueness of the product. One of the promotional tools is experiential marketing, which has five types of experience, Sense, Feel, Think, Act, and Relate called SEMs (Strategic Experience Modules). This study aims to look at the effect of experiential marketing on the purchase intention of IKEA products. The population is consumers who have visited the IKEA store and are over 22 years old. A sample of 100 people obtained by purposive sampling. By using multiple regression analysis, the results showed that Sense and Act significantly influence purchase intention, and the influence of Sense is more significant than the Act. However, independent variables all together affect purchase intention. The ability of independent variables to explain variations in purchase intention is meager. Therefore other additional independent variables are needed in further research. To cite this article (7 th APA style): Rosady, N., Suharyanti, & Anitawati, M. Th. (2019). Dampak Experiential Marketing terhadap Minat Beli Produk IKEA [The Impact of Experiential Marketing on Purchase Intention of IKEA Product]. Journal Communication Spectrum, 9 (2), 176-188. http://dx.doi.org/10.36782/jcs.v9i2.1986","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42457880","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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