This article provides an overview of how group communication among Punguan Raja Sonang members, namely the association of students with Batak ethnic backgrounds from the clans of Gultom, Samosir, Sitinjak, Pakpahan and Harianja at the University of Bengkulu. Using a qualitative-descriptive approach with data collection methods by observation, in-depth interviews, and documentation, the results show that the members of Punguan Raja Sonang need the closest people that can help them get to know their fellow Bataks in a clan. The same background, area of origin, belief, and language make the members of Punguan Raja Sonang at the University of Bengkulu have cohesiveness or strength to remain in the clan group. In addition, their sense of Batakness is nurtured through group communication, although there are indications that some group members are colonized by certain Batak character stereotypes, which makes them participate in prejudging other group members who have anomalous characters. Above all, a close togetherness among them can create a high sense of solidarity both with older members and with young peers. To cite this article (7 th APA style): Ningrum, D. P. & Arrianie, L. (2020). Cohesiveness, Sense of Ethnicity, and Stereotyping in the Group Communication of Batak Students in Bengkulu University. Journal Communication Spectrum, 10 (1), 38-45. http://doi.org/10.36782/jcs.v10i1.1957
本文概述了Punguan Raja Sonang成员之间的群体交流，即来自明古鲁大学Gultom、Samosir、Sitinjak、Pakpahan和Harianja部落的具有巴塔克族背景的学生协会。通过观察、深入访谈和文献资料等数据收集方法，采用定性描述性方法，结果表明，Punguan Raja Sonang的成员需要最亲密的人来帮助他们了解部落中的巴塔克人。同样的背景、出身地区、信仰和语言使明古鲁大学的Punguan Raja Sonang成员具有凝聚力或力量，可以留在氏族群体中。此外，他们的巴塔克内斯感是通过群体交流培养的，尽管有迹象表明，一些群体成员被某些巴塔克人的性格刻板印象所殖民化，这使他们参与了对其他性格异常的群体成员的预先判断。最重要的是，他们之间的紧密团结可以与年长的成员和年轻的同龄人产生高度的团结感。引用这篇文章（第7届APA风格）：宁鲁姆，D.P.和阿瑞安，L.（2020）。明古鲁大学巴塔克族学生群体交往中的凝聚力、民族意识和刻板印象。通讯频谱杂志，10（1），38-45。http://doi.org/10.36782/jcs.v10i1.1957
{"title":"COHESIVENESS, SENSE OF ETHNICITY, AND STEREOTYPING IN THE GROUP COMMUNICATION OF BATAK STUDENTS IN BENGKULU UNIVERSITY","authors":"Dyaloka Puspita Ningrum, Lely Arrianie","doi":"10.36782/jcs.v10i1.1957","DOIUrl":"https://doi.org/10.36782/jcs.v10i1.1957","url":null,"abstract":"This article provides an overview of how group communication among Punguan Raja Sonang members, namely the association of students with Batak ethnic backgrounds from the clans of Gultom, Samosir, Sitinjak, Pakpahan and Harianja at the University of Bengkulu. Using a qualitative-descriptive approach with data collection methods by observation, in-depth interviews, and documentation, the results show that the members of Punguan Raja Sonang need the closest people that can help them get to know their fellow Bataks in a clan. The same background, area of origin, belief, and language make the members of Punguan Raja Sonang at the University of Bengkulu have cohesiveness or strength to remain in the clan group. In addition, their sense of Batakness is nurtured through group communication, although there are indications that some group members are colonized by certain Batak character stereotypes, which makes them participate in prejudging other group members who have anomalous characters. Above all, a close togetherness among them can create a high sense of solidarity both with older members and with young peers. To cite this article (7 th APA style): Ningrum, D. P. & Arrianie, L. (2020). Cohesiveness, Sense of Ethnicity, and Stereotyping in the Group Communication of Batak Students in Bengkulu University. Journal Communication Spectrum, 10 (1), 38-45. http://doi.org/10.36782/jcs.v10i1.1957","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-02-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42145927","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Digital media development makes easier for everyone to share information. One of the visible characteristics is the change of audience role to be more active in the convergence era. At this point, hoax comes, such as vaccine danger which massively spreads in 2017-2018. The hoax case content is about kinds of concern, such as health clinical sense, work of digital media, to religious dogma. The article studies the vaccine danger polemic in 2017-2018, from the kinds of hoax appearance to the crisis of the health communication-public sphere in the digital era. This study finds that: First, new media offers people more personal communication space where they can be a consumer and producer of information at once. Second, a clinical sense of health becomes a claim for being right that makes people trust scientific logic and eliminate critical attitude to manipulative works. Third, the health information gap and lack of people's understanding of medical and technical terms make them active consumers who look for information independently through digital media. Fourth, people concern about health information needs so they pay attention to see, read, and even share information. Fifth, hoax with certain interest tends to purpose on fake news that spreads in social media massively. Sixth, insufficient digital literacy in society makes them lost in mass information in the new media era. To cite this article (7 th APA style): Praptiningsih, W. & Kurnia, N. (2020). Hoax and the Crisis of Communication-Public Sphere. Journal Communication Spectrum, 10 (1), 1-9. http://doi.org/10.36782/jcs.v10i1.2002
数字媒体的发展使每个人都更容易分享信息。其中一个明显的特征是受众角色在融合时代的转变更加活跃。在这一点上，恶作剧来了，比如在2017-2018年大规模传播的疫苗危险。恶作剧案例内容涉及健康临床意识、数字媒体工作、宗教教义等各种关注点。本文研究了2017-2018年的疫苗危险争论，从各种恶作剧的出现到数字时代卫生传播公共领域的危机。本研究发现:第一，新媒体为人们提供了更多的个人交流空间，人们可以同时成为信息的消费者和生产者。第二，临床的健康意识成为一种正确的主张，使人们相信科学逻辑，消除对操纵作品的批判态度。第三，健康信息的差距和人们对医学和技术术语的理解不足，使他们成为积极的消费者，他们通过数字媒体独立寻找信息。第四，人们关注健康信息的需求，所以他们会注意查看、阅读甚至分享信息。第五，有一定兴趣的骗局往往以在社交媒体上大量传播的假新闻为目的。第六，社会数字素养的不足使他们迷失在新媒体时代的海量信息中。引用本文(第七APA风格):Praptiningsih, W. & Kurnia, N.(2020)。骗局与传播危机——公共领域。通信学报，2010,31(1):1-9。http://doi.org/10.36782/jcs.v10i1.2002
{"title":"HOAX AND THE CRISIS OF HEALTH COMMUNICATION-PUBLIC SPHERE","authors":"Winanti Praptiningsih, N. Kurnia","doi":"10.36782/jcs.v10i1.2002","DOIUrl":"https://doi.org/10.36782/jcs.v10i1.2002","url":null,"abstract":"Digital media development makes easier for everyone to share information. One of the visible characteristics is the change of audience role to be more active in the convergence era. At this point, hoax comes, such as vaccine danger which massively spreads in 2017-2018. The hoax case content is about kinds of concern, such as health clinical sense, work of digital media, to religious dogma. The article studies the vaccine danger polemic in 2017-2018, from the kinds of hoax appearance to the crisis of the health communication-public sphere in the digital era. This study finds that: First, new media offers people more personal communication space where they can be a consumer and producer of information at once. Second, a clinical sense of health becomes a claim for being right that makes people trust scientific logic and eliminate critical attitude to manipulative works. Third, the health information gap and lack of people's understanding of medical and technical terms make them active consumers who look for information independently through digital media. Fourth, people concern about health information needs so they pay attention to see, read, and even share information. Fifth, hoax with certain interest tends to purpose on fake news that spreads in social media massively. Sixth, insufficient digital literacy in society makes them lost in mass information in the new media era. To cite this article (7 th APA style): Praptiningsih, W. & Kurnia, N. (2020). Hoax and the Crisis of Communication-Public Sphere. Journal Communication Spectrum, 10 (1), 1-9. http://doi.org/10.36782/jcs.v10i1.2002","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-02-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47950659","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The news report of Tempo.co about both Ahmad Fathanah and Ratu Atut Chosiyah corruption cases took the discourse of mother and women as the main idea. Mother and women were involved in both cases that tend to be reported exaggeratedly with a huge sensation by using connotation dictions. Media disclosed not only their scandal in corruption but also personal and private life. The motherhood feature of those women become the underlined a major issue in the news. This research focused on three concerns: the discourse formation of (re)motherhood in the news report of both corruption cases, the subject position of mother and women in the news, and the reason why the discourse of mother and women become the main topic in the news report. Critical discourse analysis by Sara Mills was used for showing how media has constructed subject-object and reader positioning on the news. The result showed that the discourse of motherhood was not only reproduced by the nation, but also by the news in online media ( Tempo.co ). Media has ideological instruments (i.e. wording, grammar, and reader position) to narrate, to evaluate, and more important to define the role of mother and women to fix with the conventional socio-cultural values. They have represented mother and women as independent and modern subject and at the same time, they also circumscribed the definition to make sure that they remain in the ideal type: as the guardian of the family, the companion of the husband, and the guide of the children. To cite this article (7 th APA style): Dedees, A. R. & Noviani, R. (2020). The Discourse of (re)motherhood in Online Media: A Critical Study of the Corruption News on Tempo.co. Journal Communication Spectrum, 10 (1), 24-37. http://dx.doi.org/ 10.36782/jcs.v10i1.2003
{"title":"DISCOURSE OF (RE)-IBUISM IN THE ONLINE MEDIA: A Critical Study of the Corruption News on Tempo.co","authors":"Adek Risma Dedees, Ratna Noviani","doi":"10.36782/jcs.v10i1.2003","DOIUrl":"https://doi.org/10.36782/jcs.v10i1.2003","url":null,"abstract":"The news report of Tempo.co about both Ahmad Fathanah and Ratu Atut Chosiyah corruption cases took the discourse of mother and women as the main idea. Mother and women were involved in both cases that tend to be reported exaggeratedly with a huge sensation by using connotation dictions. Media disclosed not only their scandal in corruption but also personal and private life. The motherhood feature of those women become the underlined a major issue in the news. This research focused on three concerns: the discourse formation of (re)motherhood in the news report of both corruption cases, the subject position of mother and women in the news, and the reason why the discourse of mother and women become the main topic in the news report. Critical discourse analysis by Sara Mills was used for showing how media has constructed subject-object and reader positioning on the news. The result showed that the discourse of motherhood was not only reproduced by the nation, but also by the news in online media ( Tempo.co ). Media has ideological instruments (i.e. wording, grammar, and reader position) to narrate, to evaluate, and more important to define the role of mother and women to fix with the conventional socio-cultural values. They have represented mother and women as independent and modern subject and at the same time, they also circumscribed the definition to make sure that they remain in the ideal type: as the guardian of the family, the companion of the husband, and the guide of the children. To cite this article (7 th APA style): Dedees, A. R. & Noviani, R. (2020). The Discourse of (re)motherhood in Online Media: A Critical Study of the Corruption News on Tempo.co. Journal Communication Spectrum, 10 (1), 24-37. http://dx.doi.org/ 10.36782/jcs.v10i1.2003","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-02-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46574164","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Self-identity is a unified thing with someone's self-concept. The experience that is owned by someone is personal knowledge from experiencing and having various moments and references. The advancement of information technology in the Industry 4.0 era is now facing 5.0, opening up the opportunity to youths especially generation Z (Gen Z) who much more cares about freedom, having high self-confidence, and capability to quickly adopt various applications across internet media outlets. Nevertheless, they lack eagerness to dig deeper into something. Those factors have influenced the development of their self-concept through internet media. Grindr has known as an online gay-dating application, where a homosexual male exposes himself to what he wants to be seen by other users. This article focused on the review and describe how the self-concept development process of gen Z in using the application. Analyze the research using Mead's symbolic interactionism theory, furthermore to find out what factors that influence self-concept development of the application active users in their daily life. This research using virtual ethnography to four homosexual men in the age of 16-23. The results indicated that through the online application, a homosexual male is capable to develop his self-concept that wants to be seen on that medium. Moreover, the close read of data also uncovered at least ten types of aforesaid application users based on the self-concept that they form To cite this article (7 th APA style): Pranata, R. H. and Putri, D. M. (2020). Mind, Self, and Society in the Online Gay Community: Study on Grindr Apps. Journal Communication Spectrum: Capturing New Perspectives in Communication, 10 (1), 68-82. http://dx.doi.org/10.36782/jcs.v10i1.2007
自我认同与一个人的自我概念是统一的。一个人拥有的经验是来自经历和各种时刻和参考的个人知识。工业4.0时代的信息技术进步正面临着5.0时代，这为年轻人，特别是Z一代提供了机会，他们更关心自由，自信，能够快速使用各种网络媒体。然而，他们缺乏深入挖掘某件事的渴望。这些因素都影响了网络媒体对大学生自我概念的影响。本文着重回顾并描述了Z世代在自我概念发展过程中是如何使用应用程序的。运用Mead的符号互动主义理论对研究进行分析，进一步找出在日常生活中影响应用活跃用户自我概念发展的因素。本研究采用虚拟人种学对4名年龄在16-23岁的男同性恋者进行了调查。结果表明，通过在线申请，男同性恋者能够发展自己希望在该媒体上被看到的自我概念。此外，仔细阅读数据还发现，根据他们形成的自我概念，上述应用程序用户至少有十种类型。引用本文(第七APA风格):Pranata, R. H.和Putri, D. M.(2020)。在线同性恋社区中的思想、自我和社会:Grindr应用程序研究。通讯学报，2010(1)，68-82。http://dx.doi.org/10.36782/jcs.v10i1.2007
{"title":"MIND, SELF, AND SOCIETY IN THE ONLINE GAY COMMUNITY: Study on Grindr Apps","authors":"Rendy Harsono Pranata, D. Putri","doi":"10.36782/jcs.v10i1.2007","DOIUrl":"https://doi.org/10.36782/jcs.v10i1.2007","url":null,"abstract":"Self-identity is a unified thing with someone's self-concept. The experience that is owned by someone is personal knowledge from experiencing and having various moments and references. The advancement of information technology in the Industry 4.0 era is now facing 5.0, opening up the opportunity to youths especially generation Z (Gen Z) who much more cares about freedom, having high self-confidence, and capability to quickly adopt various applications across internet media outlets. Nevertheless, they lack eagerness to dig deeper into something. Those factors have influenced the development of their self-concept through internet media. Grindr has known as an online gay-dating application, where a homosexual male exposes himself to what he wants to be seen by other users. This article focused on the review and describe how the self-concept development process of gen Z in using the application. Analyze the research using Mead's symbolic interactionism theory, furthermore to find out what factors that influence self-concept development of the application active users in their daily life. This research using virtual ethnography to four homosexual men in the age of 16-23. The results indicated that through the online application, a homosexual male is capable to develop his self-concept that wants to be seen on that medium. Moreover, the close read of data also uncovered at least ten types of aforesaid application users based on the self-concept that they form To cite this article (7 th APA style): Pranata, R. H. and Putri, D. M. (2020). Mind, Self, and Society in the Online Gay Community: Study on Grindr Apps. Journal Communication Spectrum: Capturing New Perspectives in Communication, 10 (1), 68-82. http://dx.doi.org/10.36782/jcs.v10i1.2007","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41731228","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study began with a contamination problem that was often brought up when speaking about environmental issues on a larger scale. The most debatable aspect of environmental issues nowadays is about marine plastic pollution that already contaminated the world's ocean. This issue then motivated societies in the world to start reducing plastic usage, but unfortunately, there are only a few companies that tried to support this movement. In Indonesia, Danone-AQUA is one of the companies that support the movement. In mid-2018, Danone-AQUA stated their commitment to engage in this said movement by making #BijakBerplastik commitment. This research was conducted using Cutlip and Center’s strategic public relations phase in understanding the social marketing effect that was done by Danone-AQUA in maintaining the positive image of the company as the pioneer of bottled drinking water in Indonesia. Using case study research method as its base with a post-positivistic paradigm and qualitative approach in descriptive nature, data was gathered by doing in-depth interviews and literature review studies. There are five key informants, two public relations communication consultants, representatives from Danone-AQUA, one public target, and one communications expert. This study found that the public relations strategy used by Danone-AQUA with the form of social marketing applied in #BijakBerplastik successfully maintains the corporate image in a positive way. To cite this article (7th APA style): Megan, D. & Noer, M. K. (2020). Public Relations Strategy on Responding Environmental Issues to Sustain Corporate Image: A Descriptive Study of Danone-AQUA's #BijakBerplastik. Journal Communication Spectrum, 10 (1), 58-67. http://dx.doi.org/10.36782/jcs.v9i2.1984
{"title":"PUBLIC RELATIONS STRATEGY ON RESPONDING ENVIRONMENTAL ISSUES TO SUSTAIN CORPORATE IMAGE: A Descriptive Study of Danone-AQUA's #BijakBerplastik","authors":"Deborah Megan, Mochammad Kresna Noer","doi":"10.36782/jcs.v9i2.1984","DOIUrl":"https://doi.org/10.36782/jcs.v9i2.1984","url":null,"abstract":"This study began with a contamination problem that was often brought up when speaking about environmental issues on a larger scale. The most debatable aspect of environmental issues nowadays is about marine plastic pollution that already contaminated the world's ocean. This issue then motivated societies in the world to start reducing plastic usage, but unfortunately, there are only a few companies that tried to support this movement. In Indonesia, Danone-AQUA is one of the companies that support the movement. In mid-2018, Danone-AQUA stated their commitment to engage in this said movement by making #BijakBerplastik commitment. This research was conducted using Cutlip and Center’s strategic public relations phase in understanding the social marketing effect that was done by Danone-AQUA in maintaining the positive image of the company as the pioneer of bottled drinking water in Indonesia. Using case study research method as its base with a post-positivistic paradigm and qualitative approach in descriptive nature, data was gathered by doing in-depth interviews and literature review studies. There are five key informants, two public relations communication consultants, representatives from Danone-AQUA, one public target, and one communications expert. This study found that the public relations strategy used by Danone-AQUA with the form of social marketing applied in #BijakBerplastik successfully maintains the corporate image in a positive way. To cite this article (7th APA style): Megan, D. & Noer, M. K. (2020). Public Relations Strategy on Responding Environmental Issues to Sustain Corporate Image: A Descriptive Study of Danone-AQUA's #BijakBerplastik. Journal Communication Spectrum, 10 (1), 58-67. http://dx.doi.org/10.36782/jcs.v9i2.1984","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44581937","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Identification of changes in the culture of society in the Kota Tua Ampenan Mataram (the Old Town of Ampenan) is expected to be able to influence the emergence of residential transformation so that destination branding strategies can be developed. This research combines the heritage engineering approach in guiding the destination branding strategy. Using data collection methods through field observations and interviews with community leaders, elders, and the community, findings showed that the heritage engineering approach resulted in a recommendation that the Kota Tua Ampenan could be developed into a specific residential area and become a city identity. Therefore, it is necessary to develop cultural changes in the local community, such as changes in mindset, perspective, community behavior, and agreements between communities. This is important to develop Kota Tua Ampenan as the flagship destination of Mataram, NTB. To cite this article (7 th APA style): Mihardja, E. J., Ihsan, M. & Adriati, F. (2019). Wilayah yang Berubah: Transformasi Hunian dengan Perspektif Spasial dan Tatanan Budaya sebagai Potensi Destination Branding Kota Tua Ampenan Mataram [Residential Transformation with Spatial and Cultural Perspectives as Destination Branding Potential]. Journal Communication Spectrum, 9 (1), 67-78. http://dx.doi.org/10.36782/jcs.v9i1.1938
确定Kota Tua Ampenan Mataram (Ampenan老城区)社会文化的变化，预计将能够影响住宅转型的出现，从而制定目的地品牌战略。本研究结合遗产工程方法来指导目的地品牌战略。通过实地观察和对社区领袖、长者和社区的访谈，使用数据收集方法，结果表明，遗产工程方法的结果是建议将Kota Tua Ampenan开发成一个特定的住宅区，并成为一个城市身份。因此，有必要在当地社区进行文化变革，例如心态、观点、社区行为和社区之间的协议的变化。这对于将哥打大安本南发展成为马塔兰省的旗舰目的地非常重要。引用本文(第七APA风格):Mihardja, E. J, Ihsan, M. & Adriati, F.(2019)。[以空间和文化视角作为目的地品牌潜力的住宅转型]。通信学报，9(1)，67-78。http://dx.doi.org/10.36782/jcs.v9i1.1938
{"title":"WILAYAH YANG BERUBAH : TRANSFORMASI HUNIAN DENGAN PERSPEKTIF SPASIAL DAN TATANAN BUDAYA SEBAGAI POTENSI DESTINATION BRANDING KOTA TUA AMPENAN MATARAM","authors":"Eli Jamilah Mihardja, M. Ihsan, Fatin Adriati","doi":"10.36782/jcs.v9i1.1938","DOIUrl":"https://doi.org/10.36782/jcs.v9i1.1938","url":null,"abstract":"Identification of changes in the culture of society in the Kota Tua Ampenan Mataram (the Old Town of Ampenan) is expected to be able to influence the emergence of residential transformation so that destination branding strategies can be developed. This research combines the heritage engineering approach in guiding the destination branding strategy. Using data collection methods through field observations and interviews with community leaders, elders, and the community, findings showed that the heritage engineering approach resulted in a recommendation that the Kota Tua Ampenan could be developed into a specific residential area and become a city identity. Therefore, it is necessary to develop cultural changes in the local community, such as changes in mindset, perspective, community behavior, and agreements between communities. This is important to develop Kota Tua Ampenan as the flagship destination of Mataram, NTB. To cite this article (7 th APA style): Mihardja, E. J., Ihsan, M. & Adriati, F. (2019). Wilayah yang Berubah: Transformasi Hunian dengan Perspektif Spasial dan Tatanan Budaya sebagai Potensi Destination Branding Kota Tua Ampenan Mataram [Residential Transformation with Spatial and Cultural Perspectives as Destination Branding Potential]. Journal Communication Spectrum, 9 (1), 67-78. http://dx.doi.org/10.36782/jcs.v9i1.1938","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42559601","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Youtube is a popular video sharing website where users can load, watch and share video clips in a free way. Generally videos on YouTube are music video clips, movies, TV, and videos made by Youtubers. The video that is popular by teenagers, especially young women, is the vlog content of makeup tutorials or review makeup by beauty vlogger. Currently the cosmetics industry believes the YouTube Beauty Vlogger to review its products through vlog content. One of them is Emina cosmetic product that trusts Abel Cantika, a YouTube beauty vlogger as a Celebrity Endorser for its products. This study uses the theory of mass communication and the theory of perception regarding the buying interest on a product. The purpose of this study is to examine more deeply the role of beauty vlogger in influencing buying interest in teenagers on Emina cosmetics. This study used a qualitative research method with data obtained through interviews with three informants who are teenagers in terms of age 17- 20 years old. The results of the research of the three informants showed that the role of beauty vlogger greatly influenced the buying interest in Emina products. To cite this article (7 th APA style) : Widiastuti, T. (2019). Teenage Perception towards the Role of Beauty Vlogger in the Effort to Develop Buying Interest. Journal Communication Spectrum, 9 (1), 1-13. http://dx.doi.org/10.36782/jcs.v9i1.1924
{"title":"TEENAGE PERCEPTION OF THE ROLE OF BEAUTY VLOGGER IN THE EFFORT TO DEVELOPE BUYING INTEREST","authors":"T. Widiastuti","doi":"10.36782/jcs.v9i1.1924","DOIUrl":"https://doi.org/10.36782/jcs.v9i1.1924","url":null,"abstract":"Youtube is a popular video sharing website where users can load, watch and share video clips in a free way. Generally videos on YouTube are music video clips, movies, TV, and videos made by Youtubers. The video that is popular by teenagers, especially young women, is the vlog content of makeup tutorials or review makeup by beauty vlogger. Currently the cosmetics industry believes the YouTube Beauty Vlogger to review its products through vlog content. One of them is Emina cosmetic product that trusts Abel Cantika, a YouTube beauty vlogger as a Celebrity Endorser for its products. This study uses the theory of mass communication and the theory of perception regarding the buying interest on a product. The purpose of this study is to examine more deeply the role of beauty vlogger in influencing buying interest in teenagers on Emina cosmetics. This study used a qualitative research method with data obtained through interviews with three informants who are teenagers in terms of age 17- 20 years old. The results of the research of the three informants showed that the role of beauty vlogger greatly influenced the buying interest in Emina products. To cite this article (7 th APA style) : Widiastuti, T. (2019). Teenage Perception towards the Role of Beauty Vlogger in the Effort to Develop Buying Interest. Journal Communication Spectrum, 9 (1), 1-13. http://dx.doi.org/10.36782/jcs.v9i1.1924","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42331179","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Communication is vital to the effective implementation of organizational changes. During the major organizational changes within the organization, a good and suitable communication process is needed and important to improve company’s operation performance. The aim of this paper is to analyze communication problems during organizational changes and to propose the appropriate interventions in the organization’s case study. Three major internal communication barriers are found and indicated which related to the geography, culture and people problems. Through applying not only ICT’s approaches, but also implementing training, education and workshop as well as boundary spanners programs, those communication problems could be overcame. To cite this article (7 th APA style): Masyhuri, M.. (2019). Managing Communication Process in the Organizational Changes: The Case of PT XYZ. Journal Communication Spectrum, 9 (1), 42-56. http://dx.doi.org/10.36782/jcs.v9i1.116
{"title":"Managing Communication Process in the Organizational Changes (Case Study at PT XXX)","authors":"M. Masyhuri","doi":"10.36782/jcs.v9i1.116","DOIUrl":"https://doi.org/10.36782/jcs.v9i1.116","url":null,"abstract":"Communication is vital to the effective implementation of organizational changes. During the major organizational changes within the organization, a good and suitable communication process is needed and important to improve company’s operation performance. The aim of this paper is to analyze communication problems during organizational changes and to propose the appropriate interventions in the organization’s case study. Three major internal communication barriers are found and indicated which related to the geography, culture and people problems. Through applying not only ICT’s approaches, but also implementing training, education and workshop as well as boundary spanners programs, those communication problems could be overcame. To cite this article (7 th APA style): Masyhuri, M.. (2019). Managing Communication Process in the Organizational Changes: The Case of PT XYZ. Journal Communication Spectrum, 9 (1), 42-56. http://dx.doi.org/10.36782/jcs.v9i1.116","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-04-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48188536","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to find out the "Honda Bikers Day 2018" event as a main tool in the marketing communication mix of PT Astra Honda Motor (AHM). The method used in this research is a descriptive qualitative case study. The "Honda Bikers Day 2018" event was held to maintain consumer loyalty. As the largest automotive company in Indonesia which has a high level of sales, this event is an AHM's effort to maintain its existence. This event that embraces the consumers’ community won the ‘Best of the Best Maintaining Loyalty Event’ in the annual Mix Magazine award, Indonesia Most Experiential Brand Activation 2018, proving its success in packaging the community-based marketing and loyalty event. To cite this article (7 th APA style): Wijoyo, R. A. N. & Wahyuni, I. I. (2019). Analisis Ajang “Honda Bikers Day 2018” sebagai Main Tools dalam Bauran Komunikasi Pemasaran [The Analysis of “Honda Bikers Day 2018” Event as Main Tools of Marketing Communication Mix]. Journal Communication Spectrum, 9 (1), 30-41. http://dx.doi.org/10.36782/jcs.v9i1.1898
本研究旨在找出“2018年本田自行车日”活动作为PT Astra Honda Motor（AHM）营销传播组合的主要工具。本研究所采用的方法是描述性的定性案例研究。为保持消费者忠诚度，举办了“2018本田自行车日”活动。作为印尼销量最高的最大汽车公司，此次活动是AHM为维持其生存所做的努力。这项拥抱消费者社区的活动在2018年印度尼西亚最具体验性品牌激活年度Mix杂志奖中获得了“最佳维护忠诚度活动”，证明了其在包装社区营销和忠诚度活动方面的成功。引用这篇文章（第7届APA风格）：Wijoyo，R.A.N.&Wahyuni，I.I.（2019）。分析Ajang“2018本田自行车日”作为Bauran Komunikasi Pemasaran的主要工具[分析“2018本田摩托车日”活动作为营销传播组合的主要工具]。通讯频谱杂志，9（1），30-41。http://dx.doi.org/10.36782/jcs.v9i1.1898
{"title":"ANALISIS EVENT HONDA BIKERS DAY 2018 SEBAGAI MAIN TOOLS DALAM BAURAN KOMUNIKASI PEMASARAN PT ASTRA HONDA MOTOR","authors":"R. Wijoyo, Itca Istia Wahyuni","doi":"10.36782/jcs.v9i1.1898","DOIUrl":"https://doi.org/10.36782/jcs.v9i1.1898","url":null,"abstract":"This study aims to find out the \"Honda Bikers Day 2018\" event as a main tool in the marketing communication mix of PT Astra Honda Motor (AHM). The method used in this research is a descriptive qualitative case study. The \"Honda Bikers Day 2018\" event was held to maintain consumer loyalty. As the largest automotive company in Indonesia which has a high level of sales, this event is an AHM's effort to maintain its existence. This event that embraces the consumers’ community won the ‘Best of the Best Maintaining Loyalty Event’ in the annual Mix Magazine award, Indonesia Most Experiential Brand Activation 2018, proving its success in packaging the community-based marketing and loyalty event. To cite this article (7 th APA style): Wijoyo, R. A. N. & Wahyuni, I. I. (2019). Analisis Ajang “Honda Bikers Day 2018” sebagai Main Tools dalam Bauran Komunikasi Pemasaran [The Analysis of “Honda Bikers Day 2018” Event as Main Tools of Marketing Communication Mix]. Journal Communication Spectrum, 9 (1), 30-41. http://dx.doi.org/10.36782/jcs.v9i1.1898","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-04-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43605214","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Digitalization not only help people to make life easier, but also brought data risk. Data became a commodity in industry 4.0 that made ethic and privacy issue for financial technology (fintech). Rapid technology development unequal with regulation development, Indonesia still use stock exchange’s law which not covered all financial technology aspect like cyber security. This research was made to discover privacy violation that happened to two key informants and three informants who support this research to figure the case through phenomenology. The result is fintech user was lack of knowledge about privacy and threat that might be happened about data they give to fintech organization. To cite this article (7 th APA style): Sanjaya, R. & Irwansyah (2019). Etika dan Privasi Layanan Jasa Teknologi Finansial: Studi Fenomenologi pada Korban Pelanggaran Privasi [Ethics and Privacy regarding the Financial Technology Services]. Journal Communication Spectrum, 9 (1), 14-29. http://dx.doi.org/10.36782/jcs.v9i1.1873
{"title":"ETIKA DAN PRIVASI LAYANAN JASA TEKNOLOGI FINANSIAL (FINTECH) Studi Fenomenologi Pada Korban Pelanggaran Privasi Tekfin","authors":"Rati Sanjaya, Irwansyah Irwansyah","doi":"10.36782/jcs.v9i1.1873","DOIUrl":"https://doi.org/10.36782/jcs.v9i1.1873","url":null,"abstract":"Digitalization not only help people to make life easier, but also brought data risk. Data became a commodity in industry 4.0 that made ethic and privacy issue for financial technology (fintech). Rapid technology development unequal with regulation development, Indonesia still use stock exchange’s law which not covered all financial technology aspect like cyber security. This research was made to discover privacy violation that happened to two key informants and three informants who support this research to figure the case through phenomenology. The result is fintech user was lack of knowledge about privacy and threat that might be happened about data they give to fintech organization. To cite this article (7 th APA style): Sanjaya, R. & Irwansyah (2019). Etika dan Privasi Layanan Jasa Teknologi Finansial: Studi Fenomenologi pada Korban Pelanggaran Privasi [Ethics and Privacy regarding the Financial Technology Services]. Journal Communication Spectrum, 9 (1), 14-29. http://dx.doi.org/10.36782/jcs.v9i1.1873","PeriodicalId":52783,"journal":{"name":"Journal Communication Spectrum","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45893283","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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