Pub Date : 2021-04-05DOI: 10.31295/IJBEM.V4N1.1314
Okoro Uzochukwu
--Direct Selling has become a veritable part of business success story particularly in the deposit money bank of Nigeria. The main objective of this study is to examine the effect of direct selling strategies on customers loyalty in the Nigerian deposit money banks. Primary data was used for the study. The data were collected through a structured questionnaire. The study adopted the cross-sectional survey research design method. The population of the study was 812 employees from selected deposit money banks (Zenith Bank, GTBank, UBA, First Bank and Fidelity Bank) in Delta State. A total number of 260 respondents were selected as the sample size. To validate the instrument, face and content validity were adopted. To verify the reliability of the research constructs, the internal consistency analysis and item-to-total correlation was applied to identify the internal consistency reliability of the constructs. Descriptive statistics were used to analyze the responses of the respondent background profile and also to reveal the pattern of responses from each of the constructs in the sub-scale. Multiple regression analysis was adopted to analyze the effect of the variables of direct selling strategies on customers loyalty. Findings from the study showed that face-to-face communication (β = 0.185. p<0.01) and sales team cohesion (β=0.196, p<0.01), exhibited a significant positive effect on customers loyalty. The study concluded that direct selling strategies have a positive effect on customers loyalty in the Nigeria deposit money banks. Keywords---direct selling strategies, face-to-face communication, team cohesion, customers loyalty, deposit money bank.
直销已成为商业成功故事中名副其实的一部分，特别是在尼日利亚的存款银行。本研究的主要目的是研究直销策略对尼日利亚存款银行客户忠诚度的影响。本研究采用原始资料。数据是通过结构化问卷收集的。本研究采用横断面调查研究设计方法。该研究的人口是来自三角洲州选定的存款银行(Zenith Bank, GTBank, UBA, First Bank和Fidelity Bank)的812名员工。选取260名受访者作为样本量。采用面效度和内容效度对量表进行验证。为了验证研究构念的信度，我们采用内部一致性分析和项目-总相关来确定构念的内部一致性信度。描述性统计用于分析受访者背景资料的反应，并揭示子量表中每个构式的反应模式。采用多元回归分析分析直销策略各变量对顾客忠诚度的影响。研究结果表明，面对面的交流(β = 0.185。P <0.01)、销售团队凝聚力(β=0.196, P <0.01)对顾客忠诚有显著的正向影响。研究表明，直销策略对尼日利亚存款银行的客户忠诚度有积极的影响。关键词:直销策略，面对面沟通，团队凝聚力，客户忠诚度，存款银行。
{"title":"Direct selling strategies and customers loyalty in the Nigerian deposit money banks","authors":"Okoro Uzochukwu","doi":"10.31295/IJBEM.V4N1.1314","DOIUrl":"https://doi.org/10.31295/IJBEM.V4N1.1314","url":null,"abstract":"--Direct Selling has become a veritable part of business success story particularly in the deposit money bank of Nigeria. The main objective of this study is to examine the effect of direct selling strategies on customers loyalty in the Nigerian deposit money banks. Primary data was used for the study. The data were collected through a structured questionnaire. The study adopted the cross-sectional survey research design method. The population of the study was 812 employees from selected deposit money banks (Zenith Bank, GTBank, UBA, First Bank and Fidelity Bank) in Delta State. A total number of 260 respondents were selected as the sample size. To validate the instrument, face and content validity were adopted. To verify the reliability of the research constructs, the internal consistency analysis and item-to-total correlation was applied to identify the internal consistency reliability of the constructs. Descriptive statistics were used to analyze the responses of the respondent background profile and also to reveal the pattern of responses from each of the constructs in the sub-scale. Multiple regression analysis was adopted to analyze the effect of the variables of direct selling strategies on customers loyalty. Findings from the study showed that face-to-face communication (β = 0.185. p<0.01) and sales team cohesion (β=0.196, p<0.01), exhibited a significant positive effect on customers loyalty. The study concluded that direct selling strategies have a positive effect on customers loyalty in the Nigeria deposit money banks. Keywords---direct selling strategies, face-to-face communication, team cohesion, customers loyalty, deposit money bank.","PeriodicalId":53010,"journal":{"name":"International Journal of Business and Islamic Economics","volume":"38 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-04-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80343777","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-01DOI: 10.31295/IJBEM.V4N1.1279
Olayinka Tope Odeleye
--Branding and equity balancing in organizational performance have been a task in marketing that entails a holistic approach to getting it right. Thus the study examined the effect of brand equity on marketing performance in brewing firms. The specified objectives are to examine the influence brand loyalty has on marketing performance, and to ascertain the influence of brand associations on marketing performance. The population consists of employees of Guinness Nigeria Plc in Benin City, Edo State, Nigerian Breweries Plc and in fact Beverages in the South-East region. The sample size determination table was used to determine the sample size and survey research design method was used in the selection of respondents to represent the population. The statistical tools used include simple percentage and multiple regression. The findings of the study showed that all variables examined such as brand loyalty and brand associations, were positive and significant factors of marketing performance. The study concluded that brand loyalty has a positive influence on marketing performance. Brand loyalty can be seen to be formed through brand trust, commitment, satisfaction, perceived value, image, association and quality. Keywords---brand equity, brand trust, brewing firms, industry, marketing performance.
{"title":"Brand equity and marketing performance: Perspectives from the brewing industry in Nigeria","authors":"Olayinka Tope Odeleye","doi":"10.31295/IJBEM.V4N1.1279","DOIUrl":"https://doi.org/10.31295/IJBEM.V4N1.1279","url":null,"abstract":"--Branding and equity balancing in organizational performance have been a task in marketing that entails a holistic approach to getting it right. Thus the study examined the effect of brand equity on marketing performance in brewing firms. The specified objectives are to examine the influence brand loyalty has on marketing performance, and to ascertain the influence of brand associations on marketing performance. The population consists of employees of Guinness Nigeria Plc in Benin City, Edo State, Nigerian Breweries Plc and in fact Beverages in the South-East region. The sample size determination table was used to determine the sample size and survey research design method was used in the selection of respondents to represent the population. The statistical tools used include simple percentage and multiple regression. The findings of the study showed that all variables examined such as brand loyalty and brand associations, were positive and significant factors of marketing performance. The study concluded that brand loyalty has a positive influence on marketing performance. Brand loyalty can be seen to be formed through brand trust, commitment, satisfaction, perceived value, image, association and quality. Keywords---brand equity, brand trust, brewing firms, industry, marketing performance.","PeriodicalId":53010,"journal":{"name":"International Journal of Business and Islamic Economics","volume":"59 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91263878","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-20DOI: 10.31295/IJBEM.V4N1.1250
Ida Susanti, Luh Putu Putri Indah Pratiwi
The people's market is a center of economic activity as a manifestation of welfare. This is because the people's market has been proven to be able to survive and provide services for the needs of the crisis even for low-income people. The agribusiness system is a series of agribusiness activities seen in a system concept that is divided into four subsystems. One of the subsystems is the organizational support subsystem, including traditional markets. Under the Regulation of the Minister of Trade of the Republic of Indonesia No: 56/M-DAG/PER/9/2014, the term traditional market is read as people's market. Pasar Rakyat Kertha is a profit-oriented organization engaged in the rental of a place. It has a financial report in the form of an income statement. Through the Income Statement, it can be seen whether a company is feasible or not. The feasibility of a business can be calculated using the R/C ratio.
人民市场是经济活动的中心，是社会福利的体现。这是因为人民市场已经被证明能够生存并为危机的需求提供服务，即使是低收入人群。农业综合企业系统是一系列农业综合企业活动的系统概念，分为四个子系统。其中一个子系统是组织支持子系统，包括传统市场。根据印度尼西亚共和国贸易部长第56/M-DAG/PER/9/2014号条例，传统市场一词被解读为人民市场。Pasar Rakyat Kertha是一个以利润为导向的组织，从事房屋租赁业务。它有损益表形式的财务报告。通过损益表，可以看出一个公司是否可行。业务的可行性可以用R/C比率来计算。
{"title":"Feasibility analysis of pasar rakyat kertha","authors":"Ida Susanti, Luh Putu Putri Indah Pratiwi","doi":"10.31295/IJBEM.V4N1.1250","DOIUrl":"https://doi.org/10.31295/IJBEM.V4N1.1250","url":null,"abstract":"The people's market is a center of economic activity as a manifestation of welfare. This is because the people's market has been proven to be able to survive and provide services for the needs of the crisis even for low-income people. The agribusiness system is a series of agribusiness activities seen in a system concept that is divided into four subsystems. One of the subsystems is the organizational support subsystem, including traditional markets. Under the Regulation of the Minister of Trade of the Republic of Indonesia No: 56/M-DAG/PER/9/2014, the term traditional market is read as people's market. Pasar Rakyat Kertha is a profit-oriented organization engaged in the rental of a place. It has a financial report in the form of an income statement. Through the Income Statement, it can be seen whether a company is feasible or not. The feasibility of a business can be calculated using the R/C ratio.","PeriodicalId":53010,"journal":{"name":"International Journal of Business and Islamic Economics","volume":"35 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78670951","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-04DOI: 10.31295/IJBEM.V4N1.1100
Dedi Mulyadi
--This study aims to determine how much influence the shopping motives and store attributes on purchasing decisions at Matahari Department Store Karawang. The method used in this research is descriptive and verification. In this study, there are independent variables and dependent variables. Independent variables are variables that influence or cause the change or the emergence of the dependent variable. Meanwhile, the dependent variable is the variable that is influenced or becomes the result, because of the independent variables. The independent variables in this study are shopping motives and shop attributes, while the dependent variable is the purchase decision. In this study, the population is the number of consumers who have made purchases at Matahari Department Store Karawang for 1 month. The average number of consumers per week is 10,000 people. So to find out the number of consumers for 1 month by adding up the average consumer per week / 7 x 30. (10,000 / 7) X 30, thus the results obtained are 42,857. Keywords---purchase decision, shopping motive, store attributes.
{"title":"influence of shopping motives and store attributes on purchasing decisions at matahari department store karawang","authors":"Dedi Mulyadi","doi":"10.31295/IJBEM.V4N1.1100","DOIUrl":"https://doi.org/10.31295/IJBEM.V4N1.1100","url":null,"abstract":"--This study aims to determine how much influence the shopping motives and store attributes on purchasing decisions at Matahari Department Store Karawang. The method used in this research is descriptive and verification. In this study, there are independent variables and dependent variables. Independent variables are variables that influence or cause the change or the emergence of the dependent variable. Meanwhile, the dependent variable is the variable that is influenced or becomes the result, because of the independent variables. The independent variables in this study are shopping motives and shop attributes, while the dependent variable is the purchase decision. In this study, the population is the number of consumers who have made purchases at Matahari Department Store Karawang for 1 month. The average number of consumers per week is 10,000 people. So to find out the number of consumers for 1 month by adding up the average consumer per week / 7 x 30. (10,000 / 7) X 30, thus the results obtained are 42,857. Keywords---purchase decision, shopping motive, store attributes.","PeriodicalId":53010,"journal":{"name":"International Journal of Business and Islamic Economics","volume":"48 1","pages":"85-96"},"PeriodicalIF":0.0,"publicationDate":"2021-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89890874","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-02DOI: 10.31295/IJBEM.V4N1.1050
A. Chowdhury, A. Allen
The objective of this paper is to assess the impact of NAFTA vis-a-vis other domestic and environmental forces in corn trading between the U.S. and Mexico. Regression analysis could not provide conclusive evidence that the post-NAFTA increase in corn trade was solely due to NAFTA. Severe drought in Mexico and its domestic policy reforms may have contributed to the increased volume of corn trade in the post-NAFTA era.
{"title":"Software trends in improving local tourism product marketing in Indonesia: a systematic review","authors":"A. Chowdhury, A. Allen","doi":"10.31295/IJBEM.V4N1.1050","DOIUrl":"https://doi.org/10.31295/IJBEM.V4N1.1050","url":null,"abstract":"The objective of this paper is to assess the impact of NAFTA vis-a-vis other domestic and environmental forces in corn trading between the U.S. and Mexico. Regression analysis could not provide conclusive evidence that the post-NAFTA increase in corn trade was solely due to NAFTA. Severe drought in Mexico and its domestic policy reforms may have contributed to the increased volume of corn trade in the post-NAFTA era.","PeriodicalId":53010,"journal":{"name":"International Journal of Business and Islamic Economics","volume":"31 1 1","pages":"77-84"},"PeriodicalIF":0.0,"publicationDate":"2021-03-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78796830","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"CHANGES IN THE STRUCTURE OF COMMERCIAL BANKING: REASONS AND EFFECTS","authors":"G. Andreopoulos, Alexandros Panayides","doi":"10.18374/JIBE-21-1.5","DOIUrl":"https://doi.org/10.18374/JIBE-21-1.5","url":null,"abstract":"","PeriodicalId":53010,"journal":{"name":"International Journal of Business and Islamic Economics","volume":"6 1","pages":"47-54"},"PeriodicalIF":0.0,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82615529","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"REGIONALIZATION STRIKES A BALANCE: MANAGING PANDEMIC AND GLOBAL DISRUPTIONS IN INTERNATIONAL BUSINESS","authors":"Omar J. Khan","doi":"10.18374/JIBE-21-1.2","DOIUrl":"https://doi.org/10.18374/JIBE-21-1.2","url":null,"abstract":"","PeriodicalId":53010,"journal":{"name":"International Journal of Business and Islamic Economics","volume":"36 1","pages":"15-20"},"PeriodicalIF":0.0,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81645012","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"FIREARM BACKGROUND CHECKS AS A PROXY FOR PURCHASES IN THE UNITED STATES: EXPLORING LINKAGES WITH ECONOMIC ACTIVITY","authors":"David B. Yerger, Alexi Thompson","doi":"10.18374/JIBE-21-1.4","DOIUrl":"https://doi.org/10.18374/JIBE-21-1.4","url":null,"abstract":"","PeriodicalId":53010,"journal":{"name":"International Journal of Business and Islamic Economics","volume":"69 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76507236","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"EFFECTS OF EXPERIENCE ON DECISIONS FROM DESCRIPTION: EMPIRICAL RESULTS","authors":"Yuh-Jia Chen, J. Corter","doi":"10.18374/JIBE-21-1.3","DOIUrl":"https://doi.org/10.18374/JIBE-21-1.3","url":null,"abstract":"","PeriodicalId":53010,"journal":{"name":"International Journal of Business and Islamic Economics","volume":"22 1","pages":"21-42"},"PeriodicalIF":0.0,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88184984","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ECONOMIC IMPLICATIONS OF THE FLOOD NARRATIVE","authors":"David S. Tucker, Thomas DeBerry","doi":"10.18374/JIBE-21-1.1","DOIUrl":"https://doi.org/10.18374/JIBE-21-1.1","url":null,"abstract":"","PeriodicalId":53010,"journal":{"name":"International Journal of Business and Islamic Economics","volume":"9 1","pages":"5-12"},"PeriodicalIF":0.0,"publicationDate":"2021-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82586822","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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