Social networks are increasingly consolidating their place in the process of recruiting candidates for advertised vacancies, and organizations are encouraged to consider their implementation in their employment strategies so that activities in identifying top talent are cost-effective, targeted and competitive. It has almost become a rule that employers check so-called background information on candidates via social networks, while potential candidates also obtain information about employers from several sources. The aim of the research is the connection between different target groups in the process of recruiting candidates and different social media, on which job vacancies are posted, for each of the three different positions: manager, professional/technical level and intern. The research was conducted in the Republic of Serbia from May to June 2021; questionnaires were distributed in electronic form, with 133 respondents taking part. Twitter advertising is significantly and positively correlated to the recruitment of women and the elderly for managerial positions, while advertising on LinkedIn is also significantly and positively correlated to the recruitment of women to managerial positions. The results were almost identical for technical and professional positions. The most significant difference in the connection between the recruitment target groups and the social media, on which the vacancies are posted, was identified for positions intended for interns.
{"title":"Use of social media in the process of recruiting human resources","authors":"Branislav Sančanin, Slobodan Čerović","doi":"10.5937/cm16-33801","DOIUrl":"https://doi.org/10.5937/cm16-33801","url":null,"abstract":"Social networks are increasingly consolidating their place in the process of recruiting candidates for advertised vacancies, and organizations are encouraged to consider their implementation in their employment strategies so that activities in identifying top talent are cost-effective, targeted and competitive. It has almost become a rule that employers check so-called background information on candidates via social networks, while potential candidates also obtain information about employers from several sources. The aim of the research is the connection between different target groups in the process of recruiting candidates and different social media, on which job vacancies are posted, for each of the three different positions: manager, professional/technical level and intern. The research was conducted in the Republic of Serbia from May to June 2021; questionnaires were distributed in electronic form, with 133 respondents taking part. Twitter advertising is significantly and positively correlated to the recruitment of women and the elderly for managerial positions, while advertising on LinkedIn is also significantly and positively correlated to the recruitment of women to managerial positions. The results were almost identical for technical and professional positions. The most significant difference in the connection between the recruitment target groups and the social media, on which the vacancies are posted, was identified for positions intended for interns.","PeriodicalId":53049,"journal":{"name":"CM Communication and Media","volume":"40 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89405490","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The aim of the research, based on content analysis, is to identify the model of naming articles on war crimes in the former Yugoslavia on the Serbian, Croatian and Bosnian versions of the online encyclopedia Wikipedia, which we observe in this context, following C. Pentzold, as ". global memory place". The sample covers topics that (a) appear on two or three versions of Wikipedia and that (b) are dedicated to war crimes committed during the World War II and the breakup of Yugoslavia. A comparative analysis of the titles of these articles was conducted with the intention of determining the degree of similarity, as well as to consider the potential causes of the difference. The degree of similarity of the titles on war crimes is bigger in the articles concerning the joint struggle of the three nations in the World War II. In contrast, articles dealing with intergroup conflicts during the breakup of former Yugoslavia are characterized by far lower similarity of titles, which are sometimes completely contradictory. The titles of articles on these three versions of Wikipedia do not only serve to indicate a certain term or event, although it is their basic and most common function, but also to emphasize the interpretation of a sensitive topic.
{"title":"Wikipedia and culture of remembrance: The problem of naming war crimes in Yugoslavia","authors":"S. Janjić","doi":"10.5937/cm15-30836","DOIUrl":"https://doi.org/10.5937/cm15-30836","url":null,"abstract":"The aim of the research, based on content analysis, is to identify the model of naming articles on war crimes in the former Yugoslavia on the Serbian, Croatian and Bosnian versions of the online encyclopedia Wikipedia, which we observe in this context, following C. Pentzold, as \". global memory place\". The sample covers topics that (a) appear on two or three versions of Wikipedia and that (b) are dedicated to war crimes committed during the World War II and the breakup of Yugoslavia. A comparative analysis of the titles of these articles was conducted with the intention of determining the degree of similarity, as well as to consider the potential causes of the difference. The degree of similarity of the titles on war crimes is bigger in the articles concerning the joint struggle of the three nations in the World War II. In contrast, articles dealing with intergroup conflicts during the breakup of former Yugoslavia are characterized by far lower similarity of titles, which are sometimes completely contradictory. The titles of articles on these three versions of Wikipedia do not only serve to indicate a certain term or event, although it is their basic and most common function, but also to emphasize the interpretation of a sensitive topic.","PeriodicalId":53049,"journal":{"name":"CM Communication and Media","volume":"12 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84277835","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The basic assumption of this paper is that the Internet has taken on a "matchmaking role" in creating emotional and marital relationships that are determinated with matching algorithms on the one hand, and virtual dating on the other. Therefore, our goal is to examine the basic social factors that contributed to the Internet's role in this regard. Accordingly, we will consider the potential consequences of such a transformation. First, we will analyze broader social processes that lead to the extraction of people from primary and direct relationships and to their re-rooting with the help of technological intermediaries. In this way, new communities based on the network principle are re-created, with the consequences of the building of friendly and emotional relationships. A revolutionary change of Internet technology is the possibility of making close connections with people who did not know each other before. In this regard, we will analyze the circumstances that led to the sphere of intimate relations becoming the most technologically mediated social sphere in the 21st century, because the Internet has become an irreplaceable, possible sovereign middleman of love affairs. The conclusion is that algorithms, not the "game of fate", will determine who will produce offspring with whom, in the future.
{"title":"The Internet as marriage middleman: New patterns of love affairs in XXI century","authors":"D. Petrović, Kristina Pejković","doi":"10.5937/cm16-34482","DOIUrl":"https://doi.org/10.5937/cm16-34482","url":null,"abstract":"The basic assumption of this paper is that the Internet has taken on a \"matchmaking role\" in creating emotional and marital relationships that are determinated with matching algorithms on the one hand, and virtual dating on the other. Therefore, our goal is to examine the basic social factors that contributed to the Internet's role in this regard. Accordingly, we will consider the potential consequences of such a transformation. First, we will analyze broader social processes that lead to the extraction of people from primary and direct relationships and to their re-rooting with the help of technological intermediaries. In this way, new communities based on the network principle are re-created, with the consequences of the building of friendly and emotional relationships. A revolutionary change of Internet technology is the possibility of making close connections with people who did not know each other before. In this regard, we will analyze the circumstances that led to the sphere of intimate relations becoming the most technologically mediated social sphere in the 21st century, because the Internet has become an irreplaceable, possible sovereign middleman of love affairs. The conclusion is that algorithms, not the \"game of fate\", will determine who will produce offspring with whom, in the future.","PeriodicalId":53049,"journal":{"name":"CM Communication and Media","volume":"28 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89075940","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Article sublimates a part of the research directed towards the current moment in the world of media, that is shaped by the influences of various challenges, which lead to the appearance of the so-called global media crises. Analyzing this global context, we are examining the nature of the relationship between media editing and media business results. Starting from the question of the existence of interdependence of these two dimensions and its consequences, the actual goal is to examine what can be done regarding the organization of media work to create a positive impact on its business, but also vice versa - how business results affect media work. In accordance with the situation, especially unfavorable for daily newspapers, this type of media was analyzed more directly, and as a sample we used Serbia in the period from 2008 to 2016; namely newspapers "Danas", "Politika" and "Kurir" - media system representative for such interpretation. We tried to gain insight and explain the work of the newspaper from a scientific point of view, and thus analyze the validity of certain global assumptions. The aim is to explain the challenges that the media face (external factors) and media responses to them (internal) as an interdependent process. With a focus on the internal, which has two aspects (professionalism of media actors), the goal is to formulate an optimal model of media work, primarily FOR those whose survival is most endangered, and therefore to indicate changes in their business philosophy. The general hypothesis, proven in research, indicates that the formation of a model for longer-term stability is conditioned by the predominance of the positive influence of media management over the negative influence of external factors.
{"title":"Social framework and characteristics of daily newspaper market's functioning in Serbia","authors":"Slobodan Penezić","doi":"10.5937/cm16-33659","DOIUrl":"https://doi.org/10.5937/cm16-33659","url":null,"abstract":"Article sublimates a part of the research directed towards the current moment in the world of media, that is shaped by the influences of various challenges, which lead to the appearance of the so-called global media crises. Analyzing this global context, we are examining the nature of the relationship between media editing and media business results. Starting from the question of the existence of interdependence of these two dimensions and its consequences, the actual goal is to examine what can be done regarding the organization of media work to create a positive impact on its business, but also vice versa - how business results affect media work. In accordance with the situation, especially unfavorable for daily newspapers, this type of media was analyzed more directly, and as a sample we used Serbia in the period from 2008 to 2016; namely newspapers \"Danas\", \"Politika\" and \"Kurir\" - media system representative for such interpretation. We tried to gain insight and explain the work of the newspaper from a scientific point of view, and thus analyze the validity of certain global assumptions. The aim is to explain the challenges that the media face (external factors) and media responses to them (internal) as an interdependent process. With a focus on the internal, which has two aspects (professionalism of media actors), the goal is to formulate an optimal model of media work, primarily FOR those whose survival is most endangered, and therefore to indicate changes in their business philosophy. The general hypothesis, proven in research, indicates that the formation of a model for longer-term stability is conditioned by the predominance of the positive influence of media management over the negative influence of external factors.","PeriodicalId":53049,"journal":{"name":"CM Communication and Media","volume":"73 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90398788","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper examines the humanitarian reality genre in Norway as a form of entertainment, education, and information. Norwegian 'doing-good' entertainment content is explored as representative of particular cultural and historical context, especially due to the popularity, frequency of broadcasting and the specific societal status assigned to this format. An overview and the consideration of the fundamental themes and elements of the genre elaborates on the concepts of 'Scanguilt' and 'regime of goodness', relevant for the interpretation of these programs. Differences in comparison to non-fiction journalistic storytelling are also pertinent. Drawing from Tvedt's thesis on the strategic communication regime, the methods, actors and effects of this genre of entertainment, education and information are seen in a wider spectrum, not limited to the socio-political outcomes apparent only in the Norwegian context. This point of departure enables the move from the consequences to the Norwegian identity and society in the direction of the effects of the media reproduction of coloniality.
{"title":"When Scanguilt meets the reality show: 'Doing-good' entertainment and media reproduction of colonial imaginary of the 'South'","authors":"J. Vićentić","doi":"10.5937/cm16-33372","DOIUrl":"https://doi.org/10.5937/cm16-33372","url":null,"abstract":"This paper examines the humanitarian reality genre in Norway as a form of entertainment, education, and information. Norwegian 'doing-good' entertainment content is explored as representative of particular cultural and historical context, especially due to the popularity, frequency of broadcasting and the specific societal status assigned to this format. An overview and the consideration of the fundamental themes and elements of the genre elaborates on the concepts of 'Scanguilt' and 'regime of goodness', relevant for the interpretation of these programs. Differences in comparison to non-fiction journalistic storytelling are also pertinent. Drawing from Tvedt's thesis on the strategic communication regime, the methods, actors and effects of this genre of entertainment, education and information are seen in a wider spectrum, not limited to the socio-political outcomes apparent only in the Norwegian context. This point of departure enables the move from the consequences to the Norwegian identity and society in the direction of the effects of the media reproduction of coloniality.","PeriodicalId":53049,"journal":{"name":"CM Communication and Media","volume":"22 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87917970","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
There are subliminal messages all around us, whether we want to admit it or not. The possibilities of consciously influencing the unconscious with the aim of manipulating human behaviour have been explored since as far back as 1884 (American researchers Pierce and Jastrow). Prisons are a symbol of the power of the state, an instrument of fear and, ultimately, the places for housing people whose behaviour is unacceptable to the community. Therefore, certain forms of manipulation of prisoners, disguised as re-education and resocialisation, as declarative goals of punishment, are considered a legitimate "right" of the state. What this paper will cover in particular is the detection of subliminal messages as manipulative instruments imprisoned persons are exposed to while serving a prison sentence. The paper gives a definition of subliminal messages, shows the ways in which such can be inserted into certain content of activities performed in prison, and their re-educational value is assessed. Special emphasis is placed on prison symbols as carriers of subliminal messages, on the architecture of the prison itself, the layout of the rooms used by employees and rooms where prisoners spend their time, the colours of those rooms, smells and sounds inside them, different ways of artistic expression but also on the employee-prisoner relations as well as peer relationships among prisoners themselves, their customs, ceremonies, discourse and gestures. All of the above, in the end, has at least two dimensions: a declarative (regulated by law) and, for the purpose of understanding the prison and its tasks, a much more valuable, covert, subliminal one.
{"title":"Subliminal messages in prison","authors":"D. Nadarević","doi":"10.5937/cm16-32876","DOIUrl":"https://doi.org/10.5937/cm16-32876","url":null,"abstract":"There are subliminal messages all around us, whether we want to admit it or not. The possibilities of consciously influencing the unconscious with the aim of manipulating human behaviour have been explored since as far back as 1884 (American researchers Pierce and Jastrow). Prisons are a symbol of the power of the state, an instrument of fear and, ultimately, the places for housing people whose behaviour is unacceptable to the community. Therefore, certain forms of manipulation of prisoners, disguised as re-education and resocialisation, as declarative goals of punishment, are considered a legitimate \"right\" of the state. What this paper will cover in particular is the detection of subliminal messages as manipulative instruments imprisoned persons are exposed to while serving a prison sentence. The paper gives a definition of subliminal messages, shows the ways in which such can be inserted into certain content of activities performed in prison, and their re-educational value is assessed. Special emphasis is placed on prison symbols as carriers of subliminal messages, on the architecture of the prison itself, the layout of the rooms used by employees and rooms where prisoners spend their time, the colours of those rooms, smells and sounds inside them, different ways of artistic expression but also on the employee-prisoner relations as well as peer relationships among prisoners themselves, their customs, ceremonies, discourse and gestures. All of the above, in the end, has at least two dimensions: a declarative (regulated by law) and, for the purpose of understanding the prison and its tasks, a much more valuable, covert, subliminal one.","PeriodicalId":53049,"journal":{"name":"CM Communication and Media","volume":"26 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84224452","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Media and politics are related within a complex and dynamic field of interlinked institutional preactices, public policies and particular interests of diversified social groups. This paper presents one segment of the results derived from the Research on attitudes and experiences of journalists in Croatia on the openness of state bodies towards journalists, conducted for the Branch of Investigative Journalists within the Croatian Journalists' Association. The target group were journalists that reports about the political domain, events and processes in their professional work. The presented results include modes of communication in journalists' practices and the assessments of attributes of communication. They are interpreted within the framework of the ideology of professional journalism and the social changes that have, in the last few decades, essentially changed journalistic work. According to the survey results it is visible that journalists relate to their profession in accordance with values intrinsic to the ideology of professional journalism, however these values co-exists with ideas and practices that are in contradiction to them. Commercialization of the media and digital technologies have, to a large extent, moved journalism away from "classical" professional principles, and they have also contributed to the transformation of journalist work that is now primarily oriented towards the mastering of technological skills within a convergent environment and within which there is a deeply rooted commodified logic of action, while intellectual work has become "redundant". Such an environment is surely not an incentive for the reflection of one's own profession, that is, apparently, more needed than ever.
{"title":"Journalism and politics: Journalists on communication practices with political actors","authors":"Helena Popović, Petra Rodik","doi":"10.5937/cm16-32040","DOIUrl":"https://doi.org/10.5937/cm16-32040","url":null,"abstract":"Media and politics are related within a complex and dynamic field of interlinked institutional preactices, public policies and particular interests of diversified social groups. This paper presents one segment of the results derived from the Research on attitudes and experiences of journalists in Croatia on the openness of state bodies towards journalists, conducted for the Branch of Investigative Journalists within the Croatian Journalists' Association. The target group were journalists that reports about the political domain, events and processes in their professional work. The presented results include modes of communication in journalists' practices and the assessments of attributes of communication. They are interpreted within the framework of the ideology of professional journalism and the social changes that have, in the last few decades, essentially changed journalistic work. According to the survey results it is visible that journalists relate to their profession in accordance with values intrinsic to the ideology of professional journalism, however these values co-exists with ideas and practices that are in contradiction to them. Commercialization of the media and digital technologies have, to a large extent, moved journalism away from \"classical\" professional principles, and they have also contributed to the transformation of journalist work that is now primarily oriented towards the mastering of technological skills within a convergent environment and within which there is a deeply rooted commodified logic of action, while intellectual work has become \"redundant\". Such an environment is surely not an incentive for the reflection of one's own profession, that is, apparently, more needed than ever.","PeriodicalId":53049,"journal":{"name":"CM Communication and Media","volume":"110 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87699076","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper is a contrastive genre study of political discourse in newsmagazines in two different political, social, cultural and language contexts. The research object of the study is rhetorical and language analysis in the newsmagazines (Time and Nin) with a "common platform" of subject matter on Kosovo, taking into account its importance and the number of texts devoted to Kosovo in both magazines. The theoretical framework consists of: new contrastive rhetoric; new rhetoric genre studies; critical discourse analysis and systemic functional linguistics. The research has been conducted on a corpus collection of 50 articles in English and Serbian languages, during the period of 2000-2013, published in two newsmagazines at different level of circulation. The main assumption in the genre theory that genre is a social action has been applied in this study in the sense that the articles of newsmagazines represent social activity in the institutional context in two different settings. The micro-genre analysis has shown significant difference in the two sets of articles: the most dominant micro-genre in the English corpus is argumentative media exposition, while explanatory media exposition is in the Serbian corpus. Deep rhetorical analysis of the data has shown significant differences in the structure of the texts. The authors of Serbian articles have shown greater individuality and diversity in the formation of their commentaries.
{"title":"Political discourse analysis on Kosovo and Metohia in the newsmagazines Nin and Time: Micro-genre textual analysis","authors":"Gordana Zalad","doi":"10.5937/cm16-32857","DOIUrl":"https://doi.org/10.5937/cm16-32857","url":null,"abstract":"This paper is a contrastive genre study of political discourse in newsmagazines in two different political, social, cultural and language contexts. The research object of the study is rhetorical and language analysis in the newsmagazines (Time and Nin) with a \"common platform\" of subject matter on Kosovo, taking into account its importance and the number of texts devoted to Kosovo in both magazines. The theoretical framework consists of: new contrastive rhetoric; new rhetoric genre studies; critical discourse analysis and systemic functional linguistics. The research has been conducted on a corpus collection of 50 articles in English and Serbian languages, during the period of 2000-2013, published in two newsmagazines at different level of circulation. The main assumption in the genre theory that genre is a social action has been applied in this study in the sense that the articles of newsmagazines represent social activity in the institutional context in two different settings. The micro-genre analysis has shown significant difference in the two sets of articles: the most dominant micro-genre in the English corpus is argumentative media exposition, while explanatory media exposition is in the Serbian corpus. Deep rhetorical analysis of the data has shown significant differences in the structure of the texts. The authors of Serbian articles have shown greater individuality and diversity in the formation of their commentaries.","PeriodicalId":53049,"journal":{"name":"CM Communication and Media","volume":"21 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81547193","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Revolucija u oblasti medijske industrije donosi i nove oblike pismenosti - Aleksandar Luj Todorović: Medijske industrije, Clio, Beograd, 2020","authors":"Kristina Milic","doi":"10.5937/cm15-32494","DOIUrl":"https://doi.org/10.5937/cm15-32494","url":null,"abstract":"","PeriodicalId":53049,"journal":{"name":"CM Communication and Media","volume":"4 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74338677","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Online media are assuming greater role when it comes to informing public in Serbia, currently holding second place, after Television, which is still the main source of information. The article is based on empirical pilot research project which gave us basis for better understanding of how much the leading Serbian online media use the approach which can be described as "fake news" or "clickbait" strategy when it comes to creating News headlines, and how this can influence quality of their reporting. We have monitored all articles from "News" section of three News portals in Serbia: Blic.rs, Kurir. rs and Telegraf.rs. Using the content analysis method, the headlines of the news were classified as "fake news", "clickbait" or "appropriate". The additional research examined the headline as for their potential biased formulation, as well as usage of inappropriate wording. Research has shown that media in question are mostly using appropriate headlines, but there is also certain number of "fake news" headlines, as well as a significant number of "clickbait" headlines. It's been noticed that these approaches were used for news that are most important for public information such as: politics, public health and general safety, what is a worrying tendency. The majority of biased headlines were related to political issues, which can imply undesirable lack of media objectivity. Inappropriate language (wording) has mostly been found in headlines covering Crime section, which can imply "tabloid" approach in those media.
{"title":"Strategies for creating headlines on Serbian online news portals","authors":"Milena Kvapil","doi":"10.5937/cm16-29105","DOIUrl":"https://doi.org/10.5937/cm16-29105","url":null,"abstract":"Online media are assuming greater role when it comes to informing public in Serbia, currently holding second place, after Television, which is still the main source of information. The article is based on empirical pilot research project which gave us basis for better understanding of how much the leading Serbian online media use the approach which can be described as \"fake news\" or \"clickbait\" strategy when it comes to creating News headlines, and how this can influence quality of their reporting. We have monitored all articles from \"News\" section of three News portals in Serbia: Blic.rs, Kurir. rs and Telegraf.rs. Using the content analysis method, the headlines of the news were classified as \"fake news\", \"clickbait\" or \"appropriate\". The additional research examined the headline as for their potential biased formulation, as well as usage of inappropriate wording. Research has shown that media in question are mostly using appropriate headlines, but there is also certain number of \"fake news\" headlines, as well as a significant number of \"clickbait\" headlines. It's been noticed that these approaches were used for news that are most important for public information such as: politics, public health and general safety, what is a worrying tendency. The majority of biased headlines were related to political issues, which can imply undesirable lack of media objectivity. Inappropriate language (wording) has mostly been found in headlines covering Crime section, which can imply \"tabloid\" approach in those media.","PeriodicalId":53049,"journal":{"name":"CM Communication and Media","volume":"70 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77311847","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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