Analysis of the Linguistic Landscape of schools has by and large concentrated on that in classrooms rather than that mounted on their boundaries, on their perimeter architecture. In the last decade, this architecture has become a rich site for semiotic expression, where schools project not just their own brand but also that of enterprises that sponsor and support them. Following an extensive analysis of the advertisements, signs, and banners around schools located in the inner-west of Sydney, Australia, this paper argues that their presence is emblematic of the neo-liberalist imperatives that now impel education and that is evident in the need for government schools to bolster their income streams and student enrolments. Hence comes the pressure for schools to advertise their qualities and attraction to their communities using a range of semiotic devices, including electronic message boards.
{"title":"Sitting on the fence","authors":"Colin Symes","doi":"10.1075/ll.19024.sym","DOIUrl":"https://doi.org/10.1075/ll.19024.sym","url":null,"abstract":"\u0000Analysis of the Linguistic Landscape of schools has by and large concentrated on that in classrooms rather than that mounted on their boundaries, on their perimeter architecture. In the last decade, this architecture has become a rich site for semiotic expression, where schools project not just their own brand but also that of enterprises that sponsor and support them. Following an extensive analysis of the advertisements, signs, and banners around schools located in the inner-west of Sydney, Australia, this paper argues that their presence is emblematic of the neo-liberalist imperatives that now impel education and that is evident in the need for government schools to bolster their income streams and student enrolments. Hence comes the pressure for schools to advertise their qualities and attraction to their communities using a range of semiotic devices, including electronic message boards.","PeriodicalId":53129,"journal":{"name":"Linguistic Landscape-An International Journal","volume":null,"pages":null},"PeriodicalIF":2.3,"publicationDate":"2020-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80712873","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article presents the redefined concept of the homescape as space where transnational, newly arrived, and settled families can provide agency for their identity framing through multisensory discourse resources. The study investigated the experiential, non-interactional multisensory discourse resources in the homescape. The homescape extends from the Linguistic Landscape and houses temporal and spatial components, which occur over time. The yearlong ethnographic case study of three Nepalese families (two transmigrant Ghurkha families and one immigrant family) included 150 hours of observational data triangulated with qualitative interviews. The study posed two questions: How do transmigrant and transnational families find capacity for agency in the homescape? How do families use experiential multisensory discourse resources embedded in homescape to facilitate identity framing? Findings highlighted that experiential multisensory discourse resources are threads of identity in the home that have yet to be fully recognized as research evidence by ethnographers in the home context.
{"title":"Homescape","authors":"N. Boivin","doi":"10.1075/ll.19019.boi","DOIUrl":"https://doi.org/10.1075/ll.19019.boi","url":null,"abstract":"\u0000 This article presents the redefined concept of the homescape as space where transnational, newly\u0000 arrived, and settled families can provide agency for their identity framing through multisensory discourse resources. The study\u0000 investigated the experiential, non-interactional multisensory discourse resources in the homescape. The homescape extends from the\u0000 Linguistic Landscape and houses temporal and spatial components, which occur over time. The yearlong ethnographic case study of\u0000 three Nepalese families (two transmigrant Ghurkha families and one immigrant family) included 150 hours of observational data\u0000 triangulated with qualitative interviews. The study posed two questions: How do transmigrant and transnational families find\u0000 capacity for agency in the homescape? How do families use experiential multisensory discourse resources embedded in homescape to\u0000 facilitate identity framing? Findings highlighted that experiential multisensory discourse resources are threads of identity in\u0000 the home that have yet to be fully recognized as research evidence by ethnographers in the home context.","PeriodicalId":53129,"journal":{"name":"Linguistic Landscape-An International Journal","volume":null,"pages":null},"PeriodicalIF":2.3,"publicationDate":"2020-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83844101","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Multilingual Landscapes and the Construction of Community","authors":"","doi":"10.1075/ll.6.2","DOIUrl":"https://doi.org/10.1075/ll.6.2","url":null,"abstract":"","PeriodicalId":53129,"journal":{"name":"Linguistic Landscape-An International Journal","volume":null,"pages":null},"PeriodicalIF":2.3,"publicationDate":"2020-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75571057","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
While the internet facilitates communication and interaction between businesses and customers, social media platforms afford both of them opportunities to co-construct information online. These meeting points between businesses and customers, which are then displayed online, constitute a virtual linguistic servicescape showcasing their language practices. This study focuses on the Facebook pages of three fast-food outlets in multilingual Mauritius – where Kreol and French are commonly spoken, and English and French are widely written – with the aim to investigate the language choices made and displayed in the virtual linguistic servicescape. Using non-participant online observation, data were collected over three months and analysed as ‘text’ (Androutsopoulos, 2014). The data reveal the co-occurrence of local languages in the actors’ language practices, with minimal use of Kreol. These practices reinforce existing local language and literacy ideologies, while also disturbing, if only but slightly, long-entrenched ideologies about written Kreol.
{"title":"Multilingualism in Mauritius","authors":"A. M. Auleear Owodally, Swaleha Peeroo","doi":"10.1075/ll.19014.aul","DOIUrl":"https://doi.org/10.1075/ll.19014.aul","url":null,"abstract":"\u0000 While the internet facilitates communication and interaction between businesses and customers, social media\u0000 platforms afford both of them opportunities to co-construct information online. These meeting points between businesses and\u0000 customers, which are then displayed online, constitute a virtual linguistic servicescape showcasing their language practices. This\u0000 study focuses on the Facebook pages of three fast-food outlets in multilingual Mauritius – where Kreol and French are commonly\u0000 spoken, and English and French are widely written – with the aim to investigate the language choices made and displayed in the\u0000 virtual linguistic servicescape. Using non-participant online observation, data were collected over three months and analysed as\u0000 ‘text’ (Androutsopoulos, 2014). The data reveal the co-occurrence of local languages in\u0000 the actors’ language practices, with minimal use of Kreol. These practices reinforce existing local language and literacy\u0000 ideologies, while also disturbing, if only but slightly, long-entrenched ideologies about written Kreol.","PeriodicalId":53129,"journal":{"name":"Linguistic Landscape-An International Journal","volume":null,"pages":null},"PeriodicalIF":2.3,"publicationDate":"2020-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72538838","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The paper starts with signs that Cooper and I found in the Old City of Jerusalem. It describes how the term Linguistic Landscape was applied to the recollections of francophone high school students of the signs they had seen. It traces the many collections of photos employing digital cameras and cell-phones, and research that was derived from these collections, including published papers and books, a journal, and an annual workshop. The paper regrets the rarity of details of authorship (but reports who was responsible for the Jerusalem street signs), and the tendency to interpret signs without detailing authorship. Signs provide evidence of the state of literacy, but ignore the sociolinguistic make-up of the local community, missing that for earlier scholars “linguistic landscape” meant speech as well as writing. It regrets the paucity of efforts to provide a theory of public signage, arguing that this could be derived from the field of Semiotics.
{"title":"Linguistic landscape","authors":"B. Spolsky","doi":"10.1075/ll.00015.spo","DOIUrl":"https://doi.org/10.1075/ll.00015.spo","url":null,"abstract":"\u0000 The paper starts with signs that Cooper and I found in the Old City of Jerusalem. It describes how the term\u0000 Linguistic Landscape was applied to the recollections of francophone high school students of the signs they had seen. It traces\u0000 the many collections of photos employing digital cameras and cell-phones, and research that was derived from these collections,\u0000 including published papers and books, a journal, and an annual workshop. The paper regrets the rarity of details of authorship\u0000 (but reports who was responsible for the Jerusalem street signs), and the tendency to interpret signs without detailing\u0000 authorship. Signs provide evidence of the state of literacy, but ignore the sociolinguistic make-up of the local community,\u0000 missing that for earlier scholars “linguistic landscape” meant speech as well as writing. It regrets the paucity of efforts to\u0000 provide a theory of public signage, arguing that this could be derived from the field of Semiotics.","PeriodicalId":53129,"journal":{"name":"Linguistic Landscape-An International Journal","volume":null,"pages":null},"PeriodicalIF":2.3,"publicationDate":"2020-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76098043","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
While the role of time and emotion have been acknowledged in linguistic and semiotic landscapes research, the particular qualities of tempo and affect have rarely been discussed directly. This case study from an Italian-American festival in South Philadelphia, a diverse and changing urban neighborhood, demonstrates how the two qualities work together to influence the discursive construction of identity for residents as they interact with the space. Ethnographic observation and photographs from the two days of the festival, as well as interviews with locals, frame the discussion of how to explore the landscape through this lens. The paper encourages researchers to devote more attention to the abstract qualities of landscapes, and serves as a starting point for critical examinations of a place and the distribution of capital among its occupants.
{"title":"Tempo and affect in the Linguistic Landscape","authors":"Greg Niedt","doi":"10.1075/ll.00018.nie","DOIUrl":"https://doi.org/10.1075/ll.00018.nie","url":null,"abstract":"\u0000 While the role of time and emotion have been acknowledged in linguistic and semiotic landscapes research, the\u0000 particular qualities of tempo and affect have rarely been discussed directly. This case study from an Italian-American festival in\u0000 South Philadelphia, a diverse and changing urban neighborhood, demonstrates how the two qualities work together to influence the\u0000 discursive construction of identity for residents as they interact with the space. Ethnographic observation and photographs from\u0000 the two days of the festival, as well as interviews with locals, frame the discussion of how to explore the landscape through this\u0000 lens. The paper encourages researchers to devote more attention to the abstract qualities of landscapes, and serves as a starting\u0000 point for critical examinations of a place and the distribution of capital among its occupants.","PeriodicalId":53129,"journal":{"name":"Linguistic Landscape-An International Journal","volume":null,"pages":null},"PeriodicalIF":2.3,"publicationDate":"2020-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90508306","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper looks at bikescapes – and particularly dockless share bikes – with a focus on their rapid proliferation and subsequent partial demise in Sydney. Four principal themes emerged from this study: first, bikes are an important part of the cityscape, and studies of urban semiotics need to take greater account of modes of transport. Second, the rise of docked and dockless share bikes has changed the ways the city is felt and perceived: as bikes circulate within the city, these shifting bikescapes make visible changes to the physical city environment. The ebb and flow of dockless bikes – from neat alignments to dispersed arrangements – provide an insight into changing patterns of work, leisure, and mobility, and present entropic rather than ordered city processes. Third, these bikes became significant discourse markers, material artefacts where discourses of consumption, convenience, contamination, and co-operation intersect. Dockless share bikes sit at the hub of a tussle over public and private ownership of space and information, in terms both of their physical incursion into public space and as syphons of personal information. Finally, they suggest not only that aspects of the cityscape may play an active role in semiotic networks, but that the semiotic landscape may be returning our gaze.
{"title":"The landscape returns the gaze","authors":"A. Pennycook","doi":"10.1075/ll.18027.pen","DOIUrl":"https://doi.org/10.1075/ll.18027.pen","url":null,"abstract":"This paper looks at bikescapes – and particularly dockless share bikes – with a focus on their rapid proliferation and subsequent partial demise in Sydney. Four principal themes emerged from this study: first, bikes are an important part of the cityscape, and studies of urban semiotics need to take greater account of modes of transport. Second, the rise of docked and dockless share bikes has changed the ways the city is felt and perceived: as bikes circulate within the city, these shifting bikescapes make visible changes to the physical city environment. The ebb and flow of dockless bikes – from neat alignments to dispersed arrangements – provide an insight into changing patterns of work, leisure, and mobility, and present entropic rather than ordered city processes. Third, these bikes became significant discourse markers, material artefacts where discourses of consumption, convenience, contamination, and co-operation intersect. Dockless share bikes sit at the hub of a tussle over public and private ownership of space and information, in terms both of their physical incursion into public space and as syphons of personal information. Finally, they suggest not only that aspects of the cityscape may play an active role in semiotic networks, but that the semiotic landscape may be returning our gaze.","PeriodicalId":53129,"journal":{"name":"Linguistic Landscape-An International Journal","volume":null,"pages":null},"PeriodicalIF":2.3,"publicationDate":"2019-11-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74312810","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Through the lens of semiotic landscapes, I analyse here collective memory formation in the Baltic republic of Lithuania. A theoretical focus on power relation in “monumental politics”, the concept of memoryscape (Clack, 2011), Van Gennep’s 2004 sociological application of liminality, and a methodological approach that “treats space as a discursive as well as physical formation” (Jaworski & Thurlow, 2010) are combined to examine the process of monument destruction, creation, and alteration in post-Soviet Vilnius. I argue that cultural landscapes represent not only relationships of power within societies but are also used as a tool of nation-building and power legitimation. I highlight a fourfold process: (1) razing – monumental landscape cleansing; (2) raising – the return of memory via the creation of national historical continuity symbols and of new lieux de mémoire (Nora, 1996) and the memorization complex (Train, 2016); (3) polyphonic memorial narratives of empty spaces; and (4) the memory limbo helix or recursive memories.
{"title":"Vilnius memoryscape","authors":"I. Moore","doi":"10.1075/ll.18022.moo","DOIUrl":"https://doi.org/10.1075/ll.18022.moo","url":null,"abstract":"\u0000 Through the lens of semiotic landscapes, I analyse here collective memory formation in the Baltic republic of\u0000 Lithuania. A theoretical focus on power relation in “monumental politics”, the concept of memoryscape (Clack, 2011), Van Gennep’s 2004 sociological application of\u0000 liminality, and a methodological approach that “treats space as a discursive as well as physical formation” (Jaworski & Thurlow, 2010) are combined to examine the process of monument destruction, creation, and\u0000 alteration in post-Soviet Vilnius. I argue that cultural landscapes represent not only relationships of power within societies but\u0000 are also used as a tool of nation-building and power legitimation. I highlight a fourfold process: (1) razing – monumental\u0000 landscape cleansing; (2) raising – the return of memory via the creation of national historical continuity symbols and of new\u0000 lieux de mémoire (Nora, 1996) and the memorization complex (Train, 2016); (3) polyphonic memorial narratives of empty spaces; and (4) the memory limbo\u0000 helix or recursive memories.","PeriodicalId":53129,"journal":{"name":"Linguistic Landscape-An International Journal","volume":null,"pages":null},"PeriodicalIF":2.3,"publicationDate":"2019-11-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85161495","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article reviews Expanding the Linguistic Landscape: Linguistic Diversity, Multimodality and the Use of Space as a Semiotic Resource 97817889221599781788922142€144.95€54.95
本文综述了《拓展语言景观:语言多样性、多模态与空间作为符号资源的利用》一文
{"title":"Martin Pütz & Neele Mundt (Eds.) (2019). Expanding the Linguistic Landscape: Linguistic Diversity,\u0000 Multimodality and the Use of Space as a Semiotic Resource","authors":"Deirdre A. Dunlevy","doi":"10.1075/ll.00012.dun","DOIUrl":"https://doi.org/10.1075/ll.00012.dun","url":null,"abstract":"This article reviews Expanding the Linguistic Landscape: Linguistic Diversity, Multimodality and the Use of Space as a Semiotic Resource 97817889221599781788922142€144.95€54.95","PeriodicalId":53129,"journal":{"name":"Linguistic Landscape-An International Journal","volume":null,"pages":null},"PeriodicalIF":2.3,"publicationDate":"2019-11-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76845361","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
We often talk about ‘entering another world’ when we read a book. In this article it is argued that the way in which languages are presented in a picturebook can be seen as a linguistic landscape within the wider linguistic landscape of the world we are in. Previous studies of the linguistic landscape of bilingual picturebooks have shown that minority languages are afforded less space. In this article the linguistic landscape of 24 multilingual picturebooks from the Internationale Jugendbibliothek (Munich, Germany) are analysed. Findings show that languages given dominance in terms of order, size, and information mostly reflect the sociolinguistic setting in which these books are published, replicating power structures and potentially having negative implications for the ethnolinguistic vitality of minority language groups and their language maintenance or revitalisation. The potential effect on readers’ developing language attitudes is also explored.
{"title":"The linguistic landscape of multilingual picturebooks","authors":"N. Daly","doi":"10.1075/ll.18014.dal","DOIUrl":"https://doi.org/10.1075/ll.18014.dal","url":null,"abstract":"\u0000 We often talk about ‘entering another world’ when we read a book. In this article it is argued that the way in\u0000 which languages are presented in a picturebook can be seen as a linguistic landscape within the wider linguistic landscape of the\u0000 world we are in. Previous studies of the linguistic landscape of bilingual picturebooks have shown that minority languages are\u0000 afforded less space. In this article the linguistic landscape of 24 multilingual picturebooks from the Internationale\u0000 Jugendbibliothek (Munich, Germany) are analysed. Findings show that languages given dominance in terms of order, size, and\u0000 information mostly reflect the sociolinguistic setting in which these books are published, replicating power structures and\u0000 potentially having negative implications for the ethnolinguistic vitality of minority language groups and their language\u0000 maintenance or revitalisation. The potential effect on readers’ developing language attitudes is also explored.","PeriodicalId":53129,"journal":{"name":"Linguistic Landscape-An International Journal","volume":null,"pages":null},"PeriodicalIF":2.3,"publicationDate":"2019-11-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85446675","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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