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To fight or not to fight for gender equality: the practices and challenges for gender presentation in Vietnamese advertising 为性别平等而战还是不为性别平等而战:越南广告中性别表现的实践与挑战
Q2 Social Sciences Pub Date : 2023-10-02 DOI: 10.1080/01296612.2023.2262173
Diem-Trang Vo, Long TV Nguyen, Thanh Tran, Rajkishore Nayak
AbstractGender representations in mainstream media could transform how people perceive gender inequality in society. While research into gender inequality in advertising has been long established, limited studies have investigated the issue from the advertising media practitioner’s perspective. This study explores external factors (organizational, clients, and customers) and internal factors (background, family, and gender stereotypes) in driving advertising media practitioners’ decisions to develop their advertising concepts. A series of in-depth interviews with 20 C-level advertising media practitioners were conducted in Vietnam based on the two themes: brand-cause fit, and person-cause fit. These fits result in different strategies that advertising media practitioners leverage to deal with gender issues, ranging from ignoring gender issues to challenging the current perspectives. Accordingly, we developed four typologies of advertising media practitioners in addressing gender stereotypes: Cavalier, Trend follower, Compromiser, and Activist. While some professionals perceive themselves as actors who work under business pressure and operate within broader cultural discourses, some look for every chance to adhere to gender equality messages in this progressive industry. Implications for brands and media agencies to deal with different types of advertising media practitioners are discussed.Keywords: Gender equalityadvertising mediapractitionerstypology Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationNotes on contributorsDiem-Trang VoDiem-Trang Vo is an Associate Lecturer in the School of Communication and Design, RMIT University Vietnam. Prior to joining RMIT Vietnam, she had 5-year experience in marketing and communication industry. She received her Master’s degree in Communication (Digital Media) from Deakin University in Melbourne. Her main research interests focus on digital marketing, social media, and human-centered artificial intelligence. Her research has been published in the Australasian Journal of Information Systems and a range of global conferences (Service Frontier, EMAC, ANZMAC, PACIS).Long TV NguyenLong Thang Van Nguyen is a Senior Lecturer at the School Communication and Design at RMIT University, Vietnam. His research interests are sustainability, health communication, work-integrated learning, and collective empowerment in cyberspace. His research has been published in the Health Communication, Journal of Hospitality and Tourism Management, Journal of Strategic Marketing, Australasian Marketing Journal, and a range of global conferences (AMA, Service Frontier, EMAC, ANZMAC). Prior to joining academia, Long spent a decade working in sales and marketing and held a range of senior management roles in several hospitality organisations including the Ascott Limited in Singapore and Saigontourist in Vietnam.Thanh TranThanh Tran is an Associate Lecturer in the School of Communica
摘要主流媒体中的性别表现可以改变人们对社会性别不平等的认知。虽然对广告中的性别不平等的研究由来已久,但从广告媒体从业者的角度来调查这一问题的研究有限。本研究探讨了驱动广告媒体从业者决定发展其广告概念的外部因素(组织、客户和顾客)和内部因素(背景、家庭和性别刻板印象)。基于品牌事业契合和人因契合这两个主题,我们在越南对20位c级广告媒体从业人员进行了一系列深度访谈。这些契合导致广告媒体从业者利用不同的策略来处理性别问题,从忽视性别问题到挑战当前的观点。因此,我们将广告媒体从业者分为四种类型,以解决性别刻板印象:骑士型、跟风型、妥协型和激进型。虽然有些专业人士认为自己是在商业压力下工作的演员,在更广泛的文化话语中运作,但有些人却在这个不断发展的行业中寻找一切机会来坚持性别平等的信息。对品牌和媒体机构处理不同类型的广告媒体从业者的启示进行了讨论。关键词:性别平等广告媒介实践类型学披露声明作者未发现潜在的利益冲突作者简介:VoDiem-Trang,越南RMIT大学传播与设计学院副讲师。在加入RMIT越南之前,她有5年的营销和传播行业经验。她在墨尔本迪肯大学获得传播(数字媒体)硕士学位。她的主要研究兴趣集中在数字营销、社交媒体和以人为本的人工智能。她的研究已发表在澳大利亚信息系统杂志和一系列全球会议(服务前沿,EMAC, ANZMAC, PACIS)。Long TV NguyenLong Thang Van Nguyen,越南皇家墨尔本理工大学传播与设计学院高级讲师。他的研究兴趣包括可持续性、健康传播、工作整合学习和网络空间中的集体赋权。他的研究成果发表在《健康传播》、《酒店与旅游管理杂志》、《战略营销杂志》、《澳大利亚营销杂志》以及一系列全球会议(AMA、Service Frontier、EMAC、ANZMAC)上。在加入学术界之前,Long在销售和市场营销领域工作了十年,并在新加坡雅诗阁有限公司和越南西贡旅游集团等多家酒店组织担任过一系列高级管理职务。Thanh Tran,越南皇家墨尔本理工大学传播与设计学院副讲师。在2015年加入RMIT之前,Thanh Tran在全球传播机构(包括Young and Rubicam, JWT和Cheil)拥有10年的客户服务和战略规划经验。通信行业的合作教育以及内部沟通和社交媒体参与也是她的研究兴趣。她的研究成果发表在《高等教育研究与发展杂志》、《酒店与旅游管理杂志》和一些全球性会议(ANZMAC、ANZAM)上。Rajkishore Nayak是RMIT越南传播与设计学院(SCD)的副教授。他目前的研究领域主要集中在但不限于时尚和纺织品的可持续性,以及先进材料。在加入RMIT之前,Nayak博士曾在印度和澳大利亚从事当代时尚(设计和管理)、人类生态学、产品开发、可持续染色技术和功能材料的研究。他正在与非洲、欧洲和亚洲的一些大学合作。他发表了150多篇期刊,13本书,30本书章节和25篇会议出版物。他获得了2019年皇家墨尔本理工大学卓越教学奖、2015年皇家墨尔本理工大学卓越研究奖和2012年皇家墨尔本理工大学卓越研究与教学奖。
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引用次数: 0
Transcending information delivery: how Malaysian online news portals report on COVID-19 crisis response 超越信息传递:马来西亚在线新闻门户网站如何报道COVID-19危机应对
Q2 Social Sciences Pub Date : 2023-09-29 DOI: 10.1080/01296612.2023.2263237
Kenneth Tze Wui Lee, May Chuen Eng, Yang Sheng Tan, Mei Yin Liong
AbstractMalaysia has experienced its most significant socio-economic setback since the outbreak of COVID-19. Amid this unprecedented health and humanitarian crisis, various stakeholders, including the government, businesses, and community members, generously provided livelihood assistance in various forms to help affected Malaysians, alleviating issues such as hunger, food insecurity, and cash flow constraints. However, the impact of these efforts would not have been as profound without the media’s coverage. During the pandemic lockdown, over 80% of Malaysians turned to smartphones and online news to stay abreast of COVID-19 updates. Online news outlets evidently played a pivotal role in safeguarding livelihoods. Drawing upon crisis-response reporting and framing theory, this study examined COVID-19 response reporting in leading Malaysian online news portals. The researchers content analyzed a total of 860 news articles from 2020 through 2021. The findings indicate that these portals not only provided timely information on livelihood relief efforts but also vigorously advocated for more mature pandemic-response policies. Additionally, practical analyses were featured to inspire better-informed decision making during challenging times. However, several limitations were linked to the lack of more balanced and “softer” news coverage. The findings are poised to enrich the literature on little-explored crisis-response reporting.Keywords: COVID-19crisis-response reportingnews framingonline news portalsMalaysia Disclosure statementNo potential conflict of interest was reported by the author(s).Notes1 Reformasi refers to a political movement initiated and popularized by Anwar Ibrahim in 1998 after he was sacked as Deputy Prime Minister and Finance Minister by Malaysia’s then-Prime Minister, Mahathir Mohamad. The movement, which eventually evolved into a reformist ideology, served as an important impetus for the democratization process in Malaysia.2 The Multimedia Super Corridor (MSC) initiative was introduced by the Malaysian government in 1996 to establish a high-technology zone aimed at attracting multinational company investments and accelerating the growth of Malaysia’s digital economy. Its Bill of Guarantees, which outlined the commitments made by the government to companies operating within the MSC, included the promise of no Internet censorship.3 See McQuail (Citation1987, p. 79) for more information on media’s “correlation” function.4 See Dominick (Citation1990, p. 35) for more information on mass communication’s “interpretation” function for society.Additional informationNotes on contributorsKenneth Tze Wui LeeKenneth Tze Wui Lee is a lecturer and head of the Department of Mass Communication at the Faculty of Creative Industries, Universiti Tunku Abdul Rahman, Malaysia. His research interests include media, ethnicity, and nation-building.May Chuen EngMay Chuen Eng received her Bachelor of Arts in Communication and Linguistics, as well as a Maste
摘要马来西亚经历了新冠疫情以来最严重的社会经济挫折。在这场前所未有的卫生和人道主义危机中,包括政府、企业和社区成员在内的各利益攸关方慷慨地以各种形式提供生计援助,帮助受影响的马来西亚人,缓解饥饿、粮食不安全和现金流限制等问题。然而,如果没有媒体的报道,这些努力的影响不会如此深远。在疫情封锁期间,超过80%的马来西亚人通过智能手机和在线新闻了解COVID-19的最新情况。网络新闻媒体显然在保障生计方面发挥了关键作用。根据危机应对报告和框架理论,本研究审查了马来西亚主要在线新闻门户网站的COVID-19应对报告。研究人员分析了从2020年到2021年的860篇新闻文章。调查结果表明,这些门户网站不仅及时提供有关生计救济工作的信息,而且积极倡导更成熟的大流行病应对政策。此外,实际分析的特点,以激励更明智的决策在挑战时期。然而,一些限制与缺乏更平衡和“更温和”的新闻报道有关。这些发现将丰富很少被探索的危机应对报道的文献。关键词:covid -19危机应对报道新闻框架在线新闻门户马来西亚披露声明作者未报告潜在的利益冲突。注1改革运动指的是安瓦尔·易卜拉欣在1998年被时任马来西亚总理马哈蒂尔·穆罕默德解职后发起并推广的一场政治运动。该运动最终演变为一种改革主义意识形态,是马来西亚民主化进程的重要推动力。2多媒体超级走廊(MSC)倡议由马来西亚政府于1996年推出,旨在建立一个高科技区,旨在吸引跨国公司投资,加速马来西亚数字经济的增长。它的担保法案概述了政府对在MSC内运营的公司所做的承诺,其中包括不进行互联网审查的承诺参见McQuail (Citation1987,第79页)了解媒体的“相关性”功能的更多信息关于大众传播对社会的“解释”功能的更多信息,请参见多米尼克(Citation1990, p. 35)。其他资料投稿者说明kenneth Tze Wui Lee Tze Wui Lee是马来西亚东姑阿卜杜勒拉赫曼大学创意产业学院大众传播系的讲师和系主任。他的研究兴趣包括媒体、种族和国家建设。May Chuen Eng在马来西亚Kebangsaan大学获得传播学和语言学学士学位以及传播学硕士学位。她的研究兴趣包括大众传媒和民族研究。TanYang Sheng拥有东姑Abdul Rahman管理与科技大学广播传播(荣誉)学士学位和马来西亚圣士大学影视传播研究硕士学位。他的研究兴趣包括大众传媒、电影研究和社会研究。Mei Yin Liong在罗伯特戈登大学和邓迪大学完成了她的教育。她的研究方向是传播学和社会学。
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引用次数: 0
Advertising fatherhood: review of the film Trial Period 广告父亲:电影《试用期》回顾
Q2 Social Sciences Pub Date : 2023-09-27 DOI: 10.1080/01296612.2023.2260968
Vishal Raj, Nagendra Kumar
Click to increase image sizeClick to decrease image size Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationNotes on contributorsVishal RajVishal Raj is a doctoral candidate at the Department of Humanities and Social Sciences, Indian Institute of Technology Roorkee, Roorkee, India.Nagendra KumarNagendra Kumar is a professor at the same department and institute.
点击放大图片点击缩小图片披露声明作者未发现潜在的利益冲突。本文作者vishal Raj是印度鲁尔基市印度理工学院人文与社会科学系的博士候选人。Nagendra Kumar是同一部门和研究所的教授。
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引用次数: 0
Police and media control: review of the film Kathal – A Jackfruit Mystery 警察与媒体控制:电影《卡塔尔-菠萝蜜之谜》回顾
Q2 Social Sciences Pub Date : 2023-09-12 DOI: 10.1080/01296612.2023.2256046
Manoj Kumar, Arun Dev Pareek
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引用次数: 0
Correction 修正
Q2 Social Sciences Pub Date : 2023-09-04 DOI: 10.1080/01296612.2023.2256074
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引用次数: 0
Feeling seen: BTS, ARMY and surveillance of intimate life 被看到的感觉:BTS、军队和亲密生活的监视
Q2 Social Sciences Pub Date : 2023-09-04 DOI: 10.1080/01296612.2023.2254936
Prerna Subramanian
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引用次数: 0
Continuing relevance 持续相关性
Q2 Social Sciences Pub Date : 2023-09-04 DOI: 10.1080/01296612.2023.2253602
Danilo Araña Arao
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引用次数: 1
Escaping social media: the end of netizen’s political polarization between Islamists and nationalists in Indonesia? 逃离社交媒体:印尼伊斯兰主义者和民族主义者之间网民政治两极分化的终结?
Q2 Social Sciences Pub Date : 2023-08-22 DOI: 10.1080/01296612.2023.2246726
Iswandi Syahputra, Waryani Fajar Riyanto, Fatma Dian Pratiwi, Rika Lusri Virga
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引用次数: 0
Exploring the active-empathic listening behaviors of the Quezon City local government social media at the time of the pandemic 探索大流行时期奎松市地方政府社交媒体的主动共情倾听行为
Q2 Social Sciences Pub Date : 2023-08-22 DOI: 10.1080/01296612.2023.2247866
Marielle Justine C. Sumilong
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引用次数: 0
Heterogeneous discursive representations of the Chinese Dream in international media: a corpus-assisted critical discourse analysis 国际媒体对中国梦的异质话语表征——基于语料库的批评话语分析
Q2 Social Sciences Pub Date : 2023-08-17 DOI: 10.1080/01296612.2023.2243051
Junchen Zhang, Yating Yu
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引用次数: 0
期刊
Media Asia
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