Drawing on the search experience, the study investigates the impact of Over-the-top Services on their intention to continuous subscription. It investigates the mediation of search experience on the linkage between Over-the-top Services (OTT) and intention to continuous subscription. Moreover, study examines the Moderated Mediation effect of screen watching time (first moderator) and device (second moderator) in the relationship of Over-the-top Services, Intention to Continuous Subscription, and Search Experience. An online survey was used to collect the responses and 405 responses were considered for the study. The analysis shows that OTTservices has a significant impact on its user search experience which in turn also has strong and positive impact on the intention to continuous subscription by its users. It was also discovered that the screen watching time as its role of two way interaction has significant moderating effect between OTTservice and search experience relationship and search experience and intention to continuous subscription relationship. The three-way interaction between device and screen watching time in the mediation model was analysed & found strong support in the relationship between OTTservices and search experience and search experience & intention to continuous subscription. This is one of the few paper to check the inter-relationship between OTTservices, intention to continuous subscription and search experience. The three-way interaction between mediation model and screen watching time (first moderator) and device (second moderator) is studied for the first time in the literature therefore the findings will originate the value with novelty and important implications to the OTTconsumers, and content providers.
{"title":"OTT Services and Intention to Continuous Subscription: A Moderated-Moderated Mediation Analysis","authors":"Shefali Jaiswal, Anurag Singh","doi":"10.21844/16202115206","DOIUrl":"https://doi.org/10.21844/16202115206","url":null,"abstract":"Drawing on the search experience, the study investigates the impact of Over-the-top Services on their intention to continuous subscription. It investigates the mediation of search experience on the linkage between Over-the-top Services (OTT) and intention to continuous subscription. Moreover, study examines the Moderated Mediation effect of screen watching time (first moderator) and device (second moderator) in the relationship of Over-the-top Services, Intention to Continuous Subscription, and Search Experience. An online survey was used to collect the responses and 405 responses were considered for the study. The analysis shows that OTTservices has a significant impact on its user search experience which in turn also has strong and positive impact on the intention to continuous subscription by its users. It was also discovered that the screen watching time as its role of two way interaction has significant moderating effect between OTTservice and search experience relationship and search experience and intention to continuous subscription relationship. The three-way interaction between device and screen watching time in the mediation model was analysed & found strong support in the relationship between OTTservices and search experience and search experience & intention to continuous subscription. This is one of the few paper to check the inter-relationship between OTTservices, intention to continuous subscription and search experience. The three-way interaction between mediation model and screen watching time (first moderator) and device (second moderator) is studied for the first time in the literature therefore the findings will originate the value with novelty and important implications to the OTTconsumers, and content providers.","PeriodicalId":53527,"journal":{"name":"Purushartha","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43027786","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-02-15DOI: 10.21844/PAJMES.V11I2.14626
Soma Panja
Flow as propounded by Csikszentmihalyi is an extraordinary phenomenon helping people maintaining all-encompassing performance ability often triggers curiosity of whether that particular phenomenon can be replicated time and again amongst all the humans. Well, the answer can be both a YES and a NO. In order to explore the phenomenon, we will explore the principles or laws of the universe and its functioning as propounded by Gurdjieff and draw assertions from the exploration to design applicable understanding in the nature of flow. The understanding of Gurdjieff was based on his search for the truth and the mysteries present within the mystic schools in the East. Much of the spiritual work is based on this basic premise that life propagates itself and the understanding of this phenomenon is self-evident to be propounded in the basic dogmatic revelations of the individual agenda. The fundamental truth about the expectation and reality dilemma about the performance scenario based on the interaction point of view with human and its capacities along with the environmental stimuli often brings around certain understanding about the capacities and performance ability in a certain environmental setup. This particular transcending phenomena and immersion and evolving in the process of working and making extraordinary revolutions in all the spheres of life has been a constant curious case to be solved and debated with the help of yoga, Zen, science, religion, mysticism, and occult culminating from various forms of old age and new age philosophical dimensions engulfed into the spiritual underpinnings. Transcending above one's own physical boundaries to take into to the cosmic vibrations and inculcate the energy field within one's own boundaries helping them to perform and replicate things in finest creativity levels often motivates to explore these phenomena into further details.
{"title":"Designing the Conceptual Flow Model from Csikszentmihalyi to Gurdjieff: The Mystic Revelations","authors":"Soma Panja","doi":"10.21844/PAJMES.V11I2.14626","DOIUrl":"https://doi.org/10.21844/PAJMES.V11I2.14626","url":null,"abstract":"Flow as propounded by Csikszentmihalyi is an extraordinary phenomenon helping people maintaining all-encompassing performance ability often triggers curiosity of whether that particular phenomenon can be replicated time and again amongst all the humans. Well, the answer can be both a YES and a NO. In order to explore the phenomenon, we will explore the principles or laws of the universe and its functioning as propounded by Gurdjieff and draw assertions from the exploration to design applicable understanding in the nature of flow. The understanding of Gurdjieff was based on his search for the truth and the mysteries present within the mystic schools in the East. Much of the spiritual work is based on this basic premise that life propagates itself and the understanding of this phenomenon is self-evident to be propounded in the basic dogmatic revelations of the individual agenda. The fundamental truth about the expectation and reality dilemma about the performance scenario based on the interaction point of view with human and its capacities along with the environmental stimuli often brings around certain understanding about the capacities and performance ability in a certain environmental setup. This particular transcending phenomena and immersion and evolving in the process of working and making extraordinary revolutions in all the spheres of life has been a constant curious case to be solved and debated with the help of yoga, Zen, science, religion, mysticism, and occult culminating from various forms of old age and new age philosophical dimensions engulfed into the spiritual underpinnings. Transcending above one's own physical boundaries to take into to the cosmic vibrations and inculcate the energy field within one's own boundaries helping them to perform and replicate things in finest creativity levels often motivates to explore these phenomena into further details.","PeriodicalId":53527,"journal":{"name":"Purushartha","volume":"87 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74722028","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-02-15DOI: 10.21844/PAJMES.V11I2.14624
A. Dhamija, Somesh Dhamija, K. N. Singh
Purpose: - The purpose of this research paper is to test the relationship with God and to know the strength among the variables of love - Intimacy, Passion and Commitment, through Triangular Love Scale (TLS). To study the direct and indirect relationship between variables of Love in context with God and to know the mediation effect of Passion between the two variables of love, namely, Intimacy and Commitment. Research Design: - In this study, data was collected through well structured questionnaire from 210 respondents who identified themselves as God-believers. The Partial Least Square (PLS) -Structural Equation Modeling (SEM) was used to measure the relationship among the variables and to conceptualize the model. Findings:- In context of the past studies, a conceptual model is developed to measure the direct relationship as well as indirect relationship among the three variables of love, namely, Intimacy, Passion and Commitment in relationship with God. Structural Equation Modeling analyses revealed that the association between Intimacy and Commitment is mediated by Passion. Limitations:- Other tools can also be used to analyse the same study to know relationship between variables of love with God. Different variables which are not explored can be used to test the relationship with God.Practical Implications:- This study makes significant contributions for religious leaders and researchers who associate themselves with spirituality in order to understand the strength of relationship with God by knowing the impact on variables of love-Intimacy, Passion and Commitment.Originality: - The current study aims to know the strength of relationship with God through the three variables of love, namely, Intimacy, Passion and Commitment. There are lots of studies on Triangular Love Scale in knowing the different perspectives. The results of this study will help to know in actuality as to how much the individual is close to God, attracted towards him and able to maintain his love towards him.
{"title":"Mediation Effect of Passion between Intimacy and Commitment in Relationship with God: Triangular Theory of Love","authors":"A. Dhamija, Somesh Dhamija, K. N. Singh","doi":"10.21844/PAJMES.V11I2.14624","DOIUrl":"https://doi.org/10.21844/PAJMES.V11I2.14624","url":null,"abstract":"Purpose: - The purpose of this research paper is to test the relationship with God and to know the strength among the variables of love - Intimacy, Passion and Commitment, through Triangular Love Scale (TLS). To study the direct and indirect relationship between variables of Love in context with God and to know the mediation effect of Passion between the two variables of love, namely, Intimacy and Commitment. \u0000Research Design: - In this study, data was collected through well structured questionnaire from 210 respondents who identified themselves as God-believers. The Partial Least Square (PLS) -Structural Equation Modeling (SEM) was used to measure the relationship among the variables and to conceptualize the model. Findings:- In context of the past studies, a conceptual model is developed to measure the direct relationship as well as indirect relationship among the three variables of love, namely, Intimacy, Passion and Commitment in relationship with God. Structural Equation Modeling analyses revealed that the association between Intimacy and Commitment is mediated by Passion. Limitations:- Other tools can also be used to analyse the same study to know relationship between variables of love with God. Different variables which are not explored can be used to test the relationship with God.Practical Implications:- This study makes significant contributions for religious leaders and researchers who associate themselves with spirituality in order to understand the strength of relationship with God by knowing the impact on variables of love-Intimacy, Passion and Commitment.Originality: - The current study aims to know the strength of relationship with God through the three variables of love, namely, Intimacy, Passion and Commitment. There are lots of studies on Triangular Love Scale in knowing the different perspectives. The results of this study will help to know in actuality as to how much the individual is close to God, attracted towards him and able to maintain his love towards him.","PeriodicalId":53527,"journal":{"name":"Purushartha","volume":"8 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76072024","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-02-15DOI: 10.21844/PAJMES.V11I2.14631
S. Banerji, Rajiv Prasad
We live in the Anthropocene and “The future of humanity and of our planet lies in the hands of today’s younger generation…” In spite of the SDGs and the Paris Agreement; assured sustainable development is still far from reality; and many challenges persist. Science became part of the mainstream sustainability dialogue after the publication of the planetary boundaries. We argue that mainstreaming spirituality holds the key to win over the final challenges in sustainable development. For this paper, ‘Spirituality’ is synonymous with service to mankind (Swami Vivekananda). It is a way of life upholding truth, moral, ethical and human values. Spirituality assures that in the eternal fight between truth and untruth; truth always wins. Therefore, mainstreaming spirituality in our sustainability dialogue is essential for the Holocene period to continue.
{"title":"Sustainable Development 2050: Spirituality - The Missing Link","authors":"S. Banerji, Rajiv Prasad","doi":"10.21844/PAJMES.V11I2.14631","DOIUrl":"https://doi.org/10.21844/PAJMES.V11I2.14631","url":null,"abstract":"We live in the Anthropocene and “The future of humanity and of our planet lies in the hands of today’s younger generation…” In spite of the SDGs and the Paris Agreement; assured sustainable development is still far from reality; and many challenges persist. Science became part of the mainstream sustainability dialogue after the publication of the planetary boundaries. We argue that mainstreaming spirituality holds the key to win over the final challenges in sustainable development. For this paper, ‘Spirituality’ is synonymous with service to mankind (Swami Vivekananda). It is a way of life upholding truth, moral, ethical and human values. Spirituality assures that in the eternal fight between truth and untruth; truth always wins. Therefore, mainstreaming spirituality in our sustainability dialogue is essential for the Holocene period to continue.","PeriodicalId":53527,"journal":{"name":"Purushartha","volume":"201 2 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90236976","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-02-15DOI: 10.21844/PAJMES.V11I2.14632
Saurabh Srivastava, A. Anshul, P. Pathak, Jayshri Bansal
The world population crossed seven billion during year 2011 and is expected to touch the mark of 9.3 billion by the year 2050. This increase in number of people all over the world will invariably lead to an increase in demand of food at a humongous scale. In a report prepared for the Global Food Security Programme, Bond et al. (2013) pointed that against the whopping 50-70% inflation projected in food demand, around 868 million people are struggling with under nourishment all over the globe whereas approx. one third of global food production ends up as waste. As a developing nation still battling the devils of poverty, corruption and skewed income distribution, India has not been able to solve or manage the conundrum of food wastage over the years and each year witnesses tons of food going to garbage at various stages of production, supply and consumption. However, it is crucial to investigate and assess the causes and impact of food wastage in order to take steps towards reducing losses and wastage in the entire food production and consumption system. This paper endeavors to uncover the causes and cases of food wastage in Indian households and commercial enterprises. It also underlines the various stages of food production and delivery that contribute to wastage of food in various ways. The paper concludes with taking an account of various causes leading to food wastage in Indian scenario and suggestions on strategies to reduce the scale of food wastage India.
{"title":"Responsible Consumption for Curbing Food Wastage: An Exploratory Enquiry","authors":"Saurabh Srivastava, A. Anshul, P. Pathak, Jayshri Bansal","doi":"10.21844/PAJMES.V11I2.14632","DOIUrl":"https://doi.org/10.21844/PAJMES.V11I2.14632","url":null,"abstract":"The world population crossed seven billion during year 2011 and is expected to touch the mark of 9.3 billion by the year 2050. This increase in number of people all over the world will invariably lead to an increase in demand of food at a humongous scale. In a report prepared for the Global Food Security Programme, Bond et al. (2013) pointed that against the whopping 50-70% inflation projected in food demand, around 868 million people are struggling with under nourishment all over the globe whereas approx. one third of global food production ends up as waste. As a developing nation still battling the devils of poverty, corruption and skewed income distribution, India has not been able to solve or manage the conundrum of food wastage over the years and each year witnesses tons of food going to garbage at various stages of production, supply and consumption. However, it is crucial to investigate and assess the causes and impact of food wastage in order to take steps towards reducing losses and wastage in the entire food production and consumption system. This paper endeavors to uncover the causes and cases of food wastage in Indian households and commercial enterprises. It also underlines the various stages of food production and delivery that contribute to wastage of food in various ways. The paper concludes with taking an account of various causes leading to food wastage in Indian scenario and suggestions on strategies to reduce the scale of food wastage India.","PeriodicalId":53527,"journal":{"name":"Purushartha","volume":"74 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77182411","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-02-15DOI: 10.21844/PAJMES.V11I2.14630
D. Goel, Mitushi Singh
thesized relationships and indicate that perfectionism predicts employee engagement among management faculty. The results also indicated that employee engagement bears a positive relationship with task performance. The study results suggested that the management institutions should realign their HR processes to develop a sense of perfectionism in their employees’ personality in order to affect the employee engagement and task performance of their employees in a positive way. Purpose: Today’s Business environment is posing numerous challenges for the organizations due to which survival is becoming tough day by day. However, to handle any challenge the most invigorating resource, any organization can bank upon is their employees. Engaged employees are found to deliver high performance and thus in order to understand the key antecedents of employee engagement, the purpose of this study was to examine how perfectionism and the three forms of perfectionism i.e. self-oriented perfectionism, other oriented perfectionism, and socially prescribed perfectionism were associated with employee engagement in a sample of faculty members in management institutions. It also focused on examining and understanding the interaction between employee engagement and the task performance. Design/methodology/approach: The paper used predominantly the quantitative approach and briefly outlines the relationship between perfectionism, the three forms of perfectionism and employee engagement using the data from a sample of 218 faculty members from 12 private institutions and 3 private universities of Northern Indian region. Data was collected using a battery of questionnaires including the Hewitt and Flett (1991)’s Multidimensional Perfectionism Scale (MPS), the Intellectual, Social, Affective Engagement Scale (ISA Engagement Scale), and the Goodman and Syvantek (1999)’s task performance scale. Pilot testing was done to check the reliability of the questionnaire and the Cronbach alpha value was found to be 0.76. Correlations, regressions and descriptive analysis were carried out. Findings: The study results provided considerable support for the hypo Originality/value: The paper contributes by filling a gap in the management literature, in which empirical studies on perfectionism and its relationship with employee engagement among the faculty members in management institutions have been scarce until now. This study also contributes to the academic research by highlighting a positive interaction between employee engagement and task performance and negating the speculation that employee engagement is just the latest management fad.
{"title":"Perfectionism and Employee Engagement among Management Faculty: An Empirical Study","authors":"D. Goel, Mitushi Singh","doi":"10.21844/PAJMES.V11I2.14630","DOIUrl":"https://doi.org/10.21844/PAJMES.V11I2.14630","url":null,"abstract":"thesized relationships and indicate that perfectionism predicts employee engagement among management faculty. The results also indicated that employee engagement bears a positive relationship with task performance. The study results suggested that the management institutions should realign their HR processes to develop a sense of perfectionism in their employees’ personality in order to affect the employee engagement and task performance of their employees in a positive way. Purpose: Today’s Business environment is posing numerous challenges for the organizations due to which survival is becoming tough day by day. However, to handle any challenge the most invigorating resource, any organization can bank upon is their employees. Engaged employees are found to deliver high performance and thus in order to understand the key antecedents of employee engagement, the purpose of this study was to examine how perfectionism and the three forms of perfectionism i.e. self-oriented perfectionism, other oriented perfectionism, and socially prescribed perfectionism were associated with employee engagement in a sample of faculty members in management institutions. It also focused on examining and understanding the interaction between employee engagement and the task performance. Design/methodology/approach: The paper used predominantly the quantitative approach and briefly outlines the relationship between perfectionism, the three forms of perfectionism and employee engagement using the data from a sample of 218 faculty members from 12 private institutions and 3 private universities of Northern Indian region. Data was collected using a battery of questionnaires including the Hewitt and Flett (1991)’s Multidimensional Perfectionism Scale (MPS), the Intellectual, Social, Affective Engagement Scale (ISA Engagement Scale), and the Goodman and Syvantek (1999)’s task performance scale. Pilot testing was done to check the reliability of the questionnaire and the Cronbach alpha value was found to be 0.76. Correlations, regressions and descriptive analysis were carried out. Findings: The study results provided considerable support for the hypo Originality/value: The paper contributes by filling a gap in the management literature, in which empirical studies on perfectionism and its relationship with employee engagement among the faculty members in management institutions have been scarce until now. This study also contributes to the academic research by highlighting a positive interaction between employee engagement and task performance and negating the speculation that employee engagement is just the latest management fad.","PeriodicalId":53527,"journal":{"name":"Purushartha","volume":"49 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89935850","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-02-15DOI: 10.21844/PAJMES.V11I2.14627
P. Jha
The present paper drawn on the advertising material of a famous Hindi motion picture – Sahib Bibi Aur Ghulam, depicts the case of a deceptive advertisement for a product, Mohini Sindoor, through a sensitive example. A carefully written copy of the ad, augmented with a well-planned ad campaign completely fails to deliver the benefits it is supposed to accomplish, and thus leading to a mental agony to not only the consumer but also to an intermediary. The paper also presents a unique way to self-regulation by the advertiser of Mohini Sindoor, and further introduces a novel form of ad substantiation – Spiritual Substantiation, to the advertising literature.
{"title":"The Advertising Side of ‘Sahib Bibi Aur Ghulam’- Introducing Spiritual Substantiation","authors":"P. Jha","doi":"10.21844/PAJMES.V11I2.14627","DOIUrl":"https://doi.org/10.21844/PAJMES.V11I2.14627","url":null,"abstract":"The present paper drawn on the advertising material of a famous Hindi motion picture – Sahib Bibi Aur Ghulam, depicts the case of a deceptive advertisement for a product, Mohini Sindoor, through a sensitive example. A carefully written copy of the ad, augmented with a well-planned ad campaign completely fails to deliver the benefits it is supposed to accomplish, and thus leading to a mental agony to not only the consumer but also to an intermediary. The paper also presents a unique way to self-regulation by the advertiser of Mohini Sindoor, and further introduces a novel form of ad substantiation – Spiritual Substantiation, to the advertising literature.","PeriodicalId":53527,"journal":{"name":"Purushartha","volume":"229 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72441863","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-02-15DOI: 10.21844/PAJMES.V11I2.14628
Ram Gopal Gupta, B. Mazumdar, Kuldeep Yadav
The rapidly changing needs and opportunities of today’s global software market require unprecedented levels of code comprehension to integrate diverse information systems to share knowledge and collaborate among organizations. The combination of code comprehension with software agents not only provides a promising computing paradigm for efficient agent mediated code comprehension service for selection and integration of inter-organizational business processes but this combination also raises certain cognitive issues that need to be addressed. We will review some of the key cognitive models and theories of code comprehension that have emerged in software code comprehension. This paper will propose a cognitive model which will bring forth cognitive challenges, if handled properly by the organization would help in leveraging software design and dependencies.
{"title":"Agent Mediated Code Comprehension: A Cognitive Challenge","authors":"Ram Gopal Gupta, B. Mazumdar, Kuldeep Yadav","doi":"10.21844/PAJMES.V11I2.14628","DOIUrl":"https://doi.org/10.21844/PAJMES.V11I2.14628","url":null,"abstract":"The rapidly changing needs and opportunities of today’s global software market require unprecedented levels of code comprehension to integrate diverse information systems to share knowledge and collaborate among organizations. The combination of code comprehension with software agents not only provides a promising computing paradigm for efficient agent mediated code comprehension service for selection and integration of inter-organizational business processes but this combination also raises certain cognitive issues that need to be addressed. We will review some of the key cognitive models and theories of code comprehension that have emerged in software code comprehension. This paper will propose a cognitive model which will bring forth cognitive challenges, if handled properly by the organization would help in leveraging software design and dependencies.","PeriodicalId":53527,"journal":{"name":"Purushartha","volume":"39 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72373685","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-02-15DOI: 10.21844/PAJMES.V11I2.14629
Pranjal Kumar, Ashutosh Mishra
Jharkhand is popular for tribal culture and uniqueness of its inherent natural beauty attributing significantly on Tourism Industry of Jharkhand. There has been visible change and impact on socio-economic factor because of tourist influx in the Jharkhand state. The inherent beauty and nature has made the state popular for tourism. The attraction towards various important tourist spots revolves mostly within the domestic tourism. The paper attempts to ascertain the impact of tourism traits, like economic Development, Cost of living, Infrastructure Development, Socio-Cultural and the Environment affect through primary data collected from the responses of residents of six dominant tourist circuits of Jharkhand. The respondent’s views were ascertained on five point Likert Scale. The data so collected was subjected to analysis for identifying the impact of various tourism traits on the prospects of Jharkhand Tourism.
{"title":"Implication of Tourism Traits on Jharkhand Tourism with special reference to perception of local residents","authors":"Pranjal Kumar, Ashutosh Mishra","doi":"10.21844/PAJMES.V11I2.14629","DOIUrl":"https://doi.org/10.21844/PAJMES.V11I2.14629","url":null,"abstract":"Jharkhand is popular for tribal culture and uniqueness of its inherent natural beauty attributing significantly on Tourism Industry of Jharkhand. There has been visible change and impact on socio-economic factor because of tourist influx in the Jharkhand state. The inherent beauty and nature has made the state popular for tourism. The attraction towards various important tourist spots revolves mostly within the domestic tourism. The paper attempts to ascertain the impact of tourism traits, like economic Development, Cost of living, Infrastructure Development, Socio-Cultural and the Environment affect through primary data collected from the responses of residents of six dominant tourist circuits of Jharkhand. The respondent’s views were ascertained on five point Likert Scale. The data so collected was subjected to analysis for identifying the impact of various tourism traits on the prospects of Jharkhand Tourism.","PeriodicalId":53527,"journal":{"name":"Purushartha","volume":"388 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79451078","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-02-15DOI: 10.21844/PAJMES.V11I2.14633
G. Kiranmayi, P. Jyothi
The study Role of Organizational Citizenship Behavior on Employee Brand Identification was conducted to analyze the influence of OCB on Internal or employee brand identification. A survey was conducted administering a questionnaire on a sample of 265 employees of select IT companies in Hyderabad and Bengaluru. The survey has stated certain key findings. The study identified that OCB has a significant impact on employee brand identification and altruism and courtesy play a significant role in this relationship. The study also found that any change in gender, age, educational qualification and location of the workplace has no impact on brand identification while designation or level at which employee is placed influences his brand identification. Therefore, it was implied that, both branding and HR personnel of the organizations to work in harmony to create greater sense of OCB and thus, Brand Identification that can in turn create competitive advantage. Further, the limitations of the study and scope for further research has been discussed.
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