El propósito de nuestra investigación es determinar la presencia de instagramers sénior españoles, así como analizar en qué ámbitos ejercen influencia. En este trabajo se ha planteado una metodología cualitativa exploratoria mediante análisis de contenido para estudiar las características de la producción de los 12 perfiles de las personas mayores influenciadores con más de 100.000 seguidores (mega y macro). Los resultados indican que la producción de sus contenidos se caracteriza por una marcada estrategia de marketing digital. Se evidencia rutinas profesionales como la regularidad en la frecuencia de publicación, la calidad y creatividad de los post y la relación que mantienen con los seguidores.
{"title":"Producción y caracterización de los influencers sénior españoles en Instagram","authors":"Francisco Martín Martín, Lucía Ballesteros Aguayo, Encarnación Pedrero García, Rocío Cruz Díaz","doi":"10.14201/fjc.31237","DOIUrl":"https://doi.org/10.14201/fjc.31237","url":null,"abstract":"El propósito de nuestra investigación es determinar la presencia de instagramers sénior españoles, así como analizar en qué ámbitos ejercen influencia. En este trabajo se ha planteado una metodología cualitativa exploratoria mediante análisis de contenido para estudiar las características de la producción de los 12 perfiles de las personas mayores influenciadores con más de 100.000 seguidores (mega y macro). Los resultados indican que la producción de sus contenidos se caracteriza por una marcada estrategia de marketing digital. Se evidencia rutinas profesionales como la regularidad en la frecuencia de publicación, la calidad y creatividad de los post y la relación que mantienen con los seguidores.","PeriodicalId":53925,"journal":{"name":"Fonseca-Journal of Communication","volume":"7 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84363756","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Even though there is wide use of the advertising engagement concept in the advertising sector, only a limited number of studies have focused on the concept and the measurement of the construct. Furthermore, there is a lack of consensus regarding the conceptualization of engagement in the marketing and advertising literature. In this study, we conceptualize advertising engagement and develop a 24-item scale called ‘Engagement Towards Advertisement’ (EA), which includes two factors; behavioral intention and mental processing. The EA scale development process encompasses four studies. Study 1 consists of item generation (N = 86), expert review (N=5), and pilot study (N=65). In study 2, item purification is carried out (N=309). Study 3 encompasses scale refinement, confirmation, and validation (N=408). Study 4 deals with conducting test-retest reliability (N=52) and evaluation of the general reliability of the scale, based on the data obtained in study 3. There is strong evidence that supports the reliability, convergent, and discriminant validity of the EA scale. The scale offers an opportunity for future empirical research in the area, and provides a useful tool for researchers to collect data related to consumers’ level of engagement towards advertisements.
{"title":"Advertising Engagement: Conceptualization, Scale Development and Validation","authors":"Haluk Akarsu, N. Sever","doi":"10.14201/fjc.31217","DOIUrl":"https://doi.org/10.14201/fjc.31217","url":null,"abstract":"Even though there is wide use of the advertising engagement concept in the advertising sector, only a limited number of studies have focused on the concept and the measurement of the construct. Furthermore, there is a lack of consensus regarding the conceptualization of engagement in the marketing and advertising literature. In this study, we conceptualize advertising engagement and develop a 24-item scale called ‘Engagement Towards Advertisement’ (EA), which includes two factors; behavioral intention and mental processing. The EA scale development process encompasses four studies. Study 1 consists of item generation (N = 86), expert review (N=5), and pilot study (N=65). In study 2, item purification is carried out (N=309). Study 3 encompasses scale refinement, confirmation, and validation (N=408). Study 4 deals with conducting test-retest reliability (N=52) and evaluation of the general reliability of the scale, based on the data obtained in study 3. There is strong evidence that supports the reliability, convergent, and discriminant validity of the EA scale. The scale offers an opportunity for future empirical research in the area, and provides a useful tool for researchers to collect data related to consumers’ level of engagement towards advertisements.","PeriodicalId":53925,"journal":{"name":"Fonseca-Journal of Communication","volume":"10 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88226701","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Araceli Castelló-Martínez, J. Segarra-Saavedra, T. Hidalgo-Marí
Pese a su expansión, Internet sigue siendo un medio con escasa atención legisladora, en el que práctica profesional va por delante de la norma regulatoria. Las redes sociales, en general, e Instagram, en particular, se utilizan como un canal en el que rentabilizar el poder de prescripción de personas relevantes, aprovechando estos vacíos legales. El presente trabajo analiza 498 posts con presencia de marcas publicados en Instagram en noviembre y diciembre de 2021 por cien rostros televisivos en España con el fin de conocer si indican su naturaleza publicitaria. Los resultados demuestran que, a pesar de contar con un número elevado de seguidores, atendiendo a la tasa de engagement no todos los rostros televisivos pueden ser considerados influencers. El 86,7% de los posts con referencias a marcas no evidencian su naturaleza publicitaria, mientras que los que sí cumplen con la regulación deontológica lo hacen a través de fórmulas diversas. La prescripción publicitaria en Instagram por parte de los rostros televisivos se lleva a cabo de forma poco estructurada y sin homogeneidad, evidenciando la falta de profesionalización y la necesidad de estandarización en lo que a la identificación de la naturaleza publicitaria de los mensajes se refiere.
{"title":"Análisis de la prescripción de marca y de la identificación de su naturaleza publicitaria por parte de rostros televisivos en Instagram","authors":"Araceli Castelló-Martínez, J. Segarra-Saavedra, T. Hidalgo-Marí","doi":"10.14201/fjc.29776","DOIUrl":"https://doi.org/10.14201/fjc.29776","url":null,"abstract":"Pese a su expansión, Internet sigue siendo un medio con escasa atención legisladora, en el que práctica profesional va por delante de la norma regulatoria. Las redes sociales, en general, e Instagram, en particular, se utilizan como un canal en el que rentabilizar el poder de prescripción de personas relevantes, aprovechando estos vacíos legales. El presente trabajo analiza 498 posts con presencia de marcas publicados en Instagram en noviembre y diciembre de 2021 por cien rostros televisivos en España con el fin de conocer si indican su naturaleza publicitaria. Los resultados demuestran que, a pesar de contar con un número elevado de seguidores, atendiendo a la tasa de engagement no todos los rostros televisivos pueden ser considerados influencers. El 86,7% de los posts con referencias a marcas no evidencian su naturaleza publicitaria, mientras que los que sí cumplen con la regulación deontológica lo hacen a través de fórmulas diversas. La prescripción publicitaria en Instagram por parte de los rostros televisivos se lleva a cabo de forma poco estructurada y sin homogeneidad, evidenciando la falta de profesionalización y la necesidad de estandarización en lo que a la identificación de la naturaleza publicitaria de los mensajes se refiere.","PeriodicalId":53925,"journal":{"name":"Fonseca-Journal of Communication","volume":"17 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75325225","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose: The study investigates the use of propaganda in the media by Ghana’s military in the media coverage of the murder of Issah Mobila in military custody in Ghana’s northern town of Tamale. Mobila was murdered in 2004 by the military after his arrest by the civil police with an allegation of possession of arms that he intended to use to cause post-election violence in Tamale. Even though the military earlier denied the murder, an autopsy report confirmed that the deceased was murdered in military custody. A military inquiry report indicted some seven soldiers, two of whom were later jailed by a Fast Track High Court in Accra. Methodology: The study employed qualitative research design to generate data through interviews. Internet sources and published works on military brutalities of civilians in Africa were also used. Local media coverage of the event was extensive and radio phone-in programmes witnessed condemnation and anger from the people regarding the manner Mobila was tortured and killed in military custody. Findings: The study found that the military command in Tamale deployed propaganda techniques in order to evade responsibility for the death of Mobila in its custody. It also found that local media coverage of the event was biased and did not conform with the tenets of objectivity. Unique Contribution to Theory, Policy and Practice: The study which is the first on propaganda and military murder of a civilian in military custody in Ghana recommended the training of journalists in detecting propaganda frames in reporting so as to obviate biased reportage in conflict situations.
{"title":"Military Propaganda and Disinformation: How Issah Mobila’s Murder was Spun in the Media","authors":"M. S. Sayibu","doi":"10.47941/jcomm.1241","DOIUrl":"https://doi.org/10.47941/jcomm.1241","url":null,"abstract":"Purpose: The study investigates the use of propaganda in the media by Ghana’s military in the media coverage of the murder of Issah Mobila in military custody in Ghana’s northern town of Tamale. Mobila was murdered in 2004 by the military after his arrest by the civil police with an allegation of possession of arms that he intended to use to cause post-election violence in Tamale. Even though the military earlier denied the murder, an autopsy report confirmed that the deceased was murdered in military custody. A military inquiry report indicted some seven soldiers, two of whom were later jailed by a Fast Track High Court in Accra. \u0000Methodology: The study employed qualitative research design to generate data through interviews. Internet sources and published works on military brutalities of civilians in Africa were also used. Local media coverage of the event was extensive and radio phone-in programmes witnessed condemnation and anger from the people regarding the manner Mobila was tortured and killed in military custody. \u0000Findings: The study found that the military command in Tamale deployed propaganda techniques in order to evade responsibility for the death of Mobila in its custody. It also found that local media coverage of the event was biased and did not conform with the tenets of objectivity. \u0000Unique Contribution to Theory, Policy and Practice: The study which is the first on propaganda and military murder of a civilian in military custody in Ghana recommended the training of journalists in detecting propaganda frames in reporting so as to obviate biased reportage in conflict situations.","PeriodicalId":53925,"journal":{"name":"Fonseca-Journal of Communication","volume":"4 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2023-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85962427","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
T. Trillò, Blake Hallinan, Avishai Green, Bumsoo Kim, Saki Mizoroki, Rebecca Scharlach, Pyung Hwa Park, P. Frosh, L. Shifman
Portraits on social media are value-laden constructs. Whether documenting graduation or flexing in the gym, users express what they care about and present it for others to evaluate. Since “global” portrait genres are produced and consumed in different locales, their interpretation and evaluation may vary. We thus ask: What values do people identify in different types of social media portraits? Which evaluative criteria do they use when judging them? An analysis of 100 interviews with users from Germany, Italy, Japan, South Korea, and the United States reveals that people consistently recognize genre-specific values in portraits and evaluate them through a narrow set of communication-related criteria. Such evaluations vary across cultures in ways that only occasionally match established comparative literature on values. We reflect on the relational character of the criteria adopted for the evaluation of portraits worldwide, highlighting its association with new modes of sociability in digital spheres.
{"title":"“I love this photo, I can feel their hearts!” How users across the world evaluate social media portraiture","authors":"T. Trillò, Blake Hallinan, Avishai Green, Bumsoo Kim, Saki Mizoroki, Rebecca Scharlach, Pyung Hwa Park, P. Frosh, L. Shifman","doi":"10.1093/joc/jqad009","DOIUrl":"https://doi.org/10.1093/joc/jqad009","url":null,"abstract":"\u0000 Portraits on social media are value-laden constructs. Whether documenting graduation or flexing in the gym, users express what they care about and present it for others to evaluate. Since “global” portrait genres are produced and consumed in different locales, their interpretation and evaluation may vary. We thus ask: What values do people identify in different types of social media portraits? Which evaluative criteria do they use when judging them? An analysis of 100 interviews with users from Germany, Italy, Japan, South Korea, and the United States reveals that people consistently recognize genre-specific values in portraits and evaluate them through a narrow set of communication-related criteria. Such evaluations vary across cultures in ways that only occasionally match established comparative literature on values. We reflect on the relational character of the criteria adopted for the evaluation of portraits worldwide, highlighting its association with new modes of sociability in digital spheres.","PeriodicalId":53925,"journal":{"name":"Fonseca-Journal of Communication","volume":"20 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2023-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75784866","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
What roles do media play in community building? Based on life story interviews with 72 older gay men living in China, this study traces the rise and fall of four significant digital media platforms used by Chinese gay communities since the late 1990s. We propose the notion of community-based media affordance as an analytical device and show that the four platforms vary in terms of pervasiveness, self-presentation, searchability, visibility, editability, and awareness. This variation in affordances has contributed to “the good, the bad, and the ugly” in Chinese gay communities. Our analysis highlights the specific social, cultural, and political circumstances of the development of these platforms. It also suggests a link between certain community-based media affordances and the platforms’ capacity for queer community building. The framework of community-based media affordance can also be used to compare affordances across different media in future studies.
{"title":"Revisiting community and media: an affordance analysis of digital media platforms used by gay communities in China","authors":"Weishan Miao, Lik Sam Chan","doi":"10.1093/joc/jqad008","DOIUrl":"https://doi.org/10.1093/joc/jqad008","url":null,"abstract":"\u0000 What roles do media play in community building? Based on life story interviews with 72 older gay men living in China, this study traces the rise and fall of four significant digital media platforms used by Chinese gay communities since the late 1990s. We propose the notion of community-based media affordance as an analytical device and show that the four platforms vary in terms of pervasiveness, self-presentation, searchability, visibility, editability, and awareness. This variation in affordances has contributed to “the good, the bad, and the ugly” in Chinese gay communities. Our analysis highlights the specific social, cultural, and political circumstances of the development of these platforms. It also suggests a link between certain community-based media affordances and the platforms’ capacity for queer community building. The framework of community-based media affordance can also be used to compare affordances across different media in future studies.","PeriodicalId":53925,"journal":{"name":"Fonseca-Journal of Communication","volume":"65 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2023-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83879011","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
F. Arendt, Temple Northup, Michaela Forrai, Dietram A. Scheufele
Recent theorizing on deliberative democracy has put political listening at the core of meaningful democratic deliberation. In the present experiment (N = 827), we investigated whether news media can improve diverse political listening in the United States via a reduction in party cue salience. Although Republican (Democratic) participants showed a strong preference for listening to speeches given by Republican (Democratic) politicians when party cues were highly salient, this bias in selective political listening was reduced or even absent when news items provided no or only low-salience cues. Conditional process analysis indicated that (automatically activated) implicit and (overtly expressed) explicit party attitudes mediated this effect. There are important implications: Current journalism practices tend to exacerbate tribal us-vs-them thinking by emphasizing partisan cues, nudging citizens toward not listening to political ideas from the other political camp. A more helpful news-choice architecture tones down partisan language, nudging citizens toward more diverse political listening.
{"title":"Why we stopped listening to the other side: how partisan cues in news coverage undermine the deliberative foundations of democracy","authors":"F. Arendt, Temple Northup, Michaela Forrai, Dietram A. Scheufele","doi":"10.1093/joc/jqad007","DOIUrl":"https://doi.org/10.1093/joc/jqad007","url":null,"abstract":"\u0000 Recent theorizing on deliberative democracy has put political listening at the core of meaningful democratic deliberation. In the present experiment (N = 827), we investigated whether news media can improve diverse political listening in the United States via a reduction in party cue salience. Although Republican (Democratic) participants showed a strong preference for listening to speeches given by Republican (Democratic) politicians when party cues were highly salient, this bias in selective political listening was reduced or even absent when news items provided no or only low-salience cues. Conditional process analysis indicated that (automatically activated) implicit and (overtly expressed) explicit party attitudes mediated this effect. There are important implications: Current journalism practices tend to exacerbate tribal us-vs-them thinking by emphasizing partisan cues, nudging citizens toward not listening to political ideas from the other political camp. A more helpful news-choice architecture tones down partisan language, nudging citizens toward more diverse political listening.","PeriodicalId":53925,"journal":{"name":"Fonseca-Journal of Communication","volume":"31 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2023-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91217742","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Drawing upon the theory of reasoned action, the protection motivation theory, and theories of regret, this study proposes and examines three communication strategies to curb the overuse of low-value cancer screening: (a) highlighting negative affective consequences of screening; (b) providing information about diagnostic uncertainty, and (c) using a noncancer disease label. An online survey-based experiment using a 2 (affective message: absent vs. present) × 2 (diagnostic uncertainty information: absent vs. present) × 2 (disease label: thyroid cancer vs. a borderline thyroid neoplasm) full-factorial between-subject design with a control condition was conducted. A total of 612 South Korean women participated. As predicted, the affective message and diagnostic uncertainty information significantly reduced positive attitudes toward screening uptake and anticipated regret regarding screening nonuptake, respectively, thereby reducing screening intention. The noncancer label also reduced screening intention by lowering perceived severity and positive attitude in sequence.
{"title":"Communication-based strategies to curb the overuse of low-value cancer screening","authors":"Soela Kim, J. Monahan, Y. Do","doi":"10.1093/joc/jqad006","DOIUrl":"https://doi.org/10.1093/joc/jqad006","url":null,"abstract":"\u0000 Drawing upon the theory of reasoned action, the protection motivation theory, and theories of regret, this study proposes and examines three communication strategies to curb the overuse of low-value cancer screening: (a) highlighting negative affective consequences of screening; (b) providing information about diagnostic uncertainty, and (c) using a noncancer disease label. An online survey-based experiment using a 2 (affective message: absent vs. present) × 2 (diagnostic uncertainty information: absent vs. present) × 2 (disease label: thyroid cancer vs. a borderline thyroid neoplasm) full-factorial between-subject design with a control condition was conducted. A total of 612 South Korean women participated. As predicted, the affective message and diagnostic uncertainty information significantly reduced positive attitudes toward screening uptake and anticipated regret regarding screening nonuptake, respectively, thereby reducing screening intention. The noncancer label also reduced screening intention by lowering perceived severity and positive attitude in sequence.","PeriodicalId":53925,"journal":{"name":"Fonseca-Journal of Communication","volume":"8 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2023-02-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90870998","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article addresses conversational dynamics in interpersonal influence situations. Drawing on interaction ritual theories and the research of interaction processes and patterns, we argue that sequential transition patterns of task and social–emotional acts can capture essences of conversational interaction ritual.A successful ritual then generates emergent solidarity and induces desired outcomes of interpersonal influence. In two experimental situations of online text chats between strangers (advice-giving, Nconversation = 336 with a student sample and compliance-gaining, Nconversation = 737 with a MTurk sample), we found certain transition patterns consistently predicted influence outcomes and interpersonal perceptions. Aligning with our theoretical expectations, these transitions indicate the moment-to-moment emergence of joint attention and shared emotion, which are essential ingredients of a successful interaction ritual.
{"title":"Conversational dynamics of joint attention and shared emotion predict outcomes in interpersonal influence situations: an interaction ritual perspective","authors":"Wang Liao, Y. Oh, Jingwen Zhang, Bo Feng","doi":"10.1093/joc/jqad003","DOIUrl":"https://doi.org/10.1093/joc/jqad003","url":null,"abstract":"\u0000 This article addresses conversational dynamics in interpersonal influence situations. Drawing on interaction ritual theories and the research of interaction processes and patterns, we argue that sequential transition patterns of task and social–emotional acts can capture essences of conversational interaction ritual.A successful ritual then generates emergent solidarity and induces desired outcomes of interpersonal influence. In two experimental situations of online text chats between strangers (advice-giving, Nconversation = 336 with a student sample and compliance-gaining, Nconversation = 737 with a MTurk sample), we found certain transition patterns consistently predicted influence outcomes and interpersonal perceptions. Aligning with our theoretical expectations, these transitions indicate the moment-to-moment emergence of joint attention and shared emotion, which are essential ingredients of a successful interaction ritual.","PeriodicalId":53925,"journal":{"name":"Fonseca-Journal of Communication","volume":"6 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2023-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78776018","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Social relational theory proposes that children and parents socialize each other, particularly when knowledge, beliefs, and identities diverge. For families with lesbian, gay, bisexual, transgender, queer (LGBTQ) teens, identity-relevant media depictions may spark moments of mutual socialization, including attempts to mediate each other’s viewing and discussions of the teen’s identity. U.S. data from 200 LGBTQ teens (aged 13–18) and one of their parents indicated that 83% of dyads reported that media content had elicited identity-related conversations. Both teens and parents perceived teens to mediate more often than parents, though latent profile analyses suggested distinct dyadic profiles. Although all teens were out to their parent, those with more identity certainty engaged in and received more frequent mediation. For parents, the frequency and positivity of “media moments” were associated with greater support for their teen’s identity. For teens, positivity (but not frequency) of such moments was associated with perceptions of more parental support for their identity.
{"title":"Mutual socialization during shared media moments: U.S. LGBTQ teens and their parents negotiate identity support","authors":"Marie-Louise Mares, YuChing Chen, Bradley J. Bond","doi":"10.1093/joc/jqac046","DOIUrl":"https://doi.org/10.1093/joc/jqac046","url":null,"abstract":"\u0000 Social relational theory proposes that children and parents socialize each other, particularly when knowledge, beliefs, and identities diverge. For families with lesbian, gay, bisexual, transgender, queer (LGBTQ) teens, identity-relevant media depictions may spark moments of mutual socialization, including attempts to mediate each other’s viewing and discussions of the teen’s identity. U.S. data from 200 LGBTQ teens (aged 13–18) and one of their parents indicated that 83% of dyads reported that media content had elicited identity-related conversations. Both teens and parents perceived teens to mediate more often than parents, though latent profile analyses suggested distinct dyadic profiles. Although all teens were out to their parent, those with more identity certainty engaged in and received more frequent mediation. For parents, the frequency and positivity of “media moments” were associated with greater support for their teen’s identity. For teens, positivity (but not frequency) of such moments was associated with perceptions of more parental support for their identity.","PeriodicalId":53925,"journal":{"name":"Fonseca-Journal of Communication","volume":"15 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2023-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86511961","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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