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Entrepreneurship and SMEs under COVID-19 crisis: A literature review 新冠肺炎危机下的创业与中小企业:文献综述
Pub Date : 2022-01-01 DOI: 10.15678/ier.2022.0803.02
Fatemeh Gorji Zadeh
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引用次数: 2
Evolution of corporate social responsibility standards and their implementation in the strategies of the most powerful corporations: Guidelines for the CSR 5.0 concept 企业社会责任标准的演变及其在最强大企业战略中的实施:CSR 5.0概念指南
Pub Date : 2022-01-01 DOI: 10.15678/ier.2022.0802.02
Magdalena Rosińska-Bukowska
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引用次数: 0
On the trail of the intangible: a theoretical and empirical investigation of innovations and patents in Germany in the years 2006-2019 在无形的道路上:2006-2019年德国创新和专利的理论和实证调查
Pub Date : 2022-01-01 DOI: 10.15678/ier.2022.0801.04
Friedrich L. Sell
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引用次数: 0
CHARACTERISTICS OF BUSINESS NETWORKS AND THEIR ROLE FOR STRATEGIC COMPANY DEVELOPMENT 商业网络的特点及其对公司战略发展的作用
Pub Date : 2021-11-10 DOI: 10.37708/ep.swu.v9i2.5
A. Atanasova, Dilyana Yaneva
The processes of globalization and internationalization impose the need to change the traditional thinking and reorganize the strategic corporate governance. An important prerequisite for the strategic development of the modern organizations is the construction of flexible business network structures for intercompany interaction. In this regard, the purpose of the paper is to study the specifics of the business networks and on this basis to justify their role in the process of strategic corporate governance. In connection with the goal realization, the following tasks are solved in the article: presentation of the theoretical bases of the business network organizations; consideration of the development of the theory; identification of their main features; presentation of the network business structure as a system; argumentation of the importance of the business networks for the strategic company development.
全球化、国际化的进程要求改变传统的公司治理思维,对战略性公司治理进行重组。现代组织战略发展的重要前提是构建灵活的企业网络结构,实现企业间的互动。在这方面,本文的目的是研究业务网络的具体情况,并在此基础上证明它们在战略公司治理过程中的作用。本文围绕这一目标的实现,解决了以下问题:阐述了企业网络组织的理论基础;对理论发展的思考;识别其主要特征;网络业务结构作为一个系统的呈现;论述商业网络对公司战略发展的重要性。
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引用次数: 0
THE MISSMATCH BETWEEN PREFERED AND APPLIED FORMS OF MOTIVATION AND ITS INFLUENCE ON SOME WORK OUTCOMES 首选动机形式与应用动机形式之间的不匹配及其对某些工作结果的影响
Pub Date : 2021-11-10 DOI: 10.37708/ep.swu.v9i2.8
P. Ivanov
In the current research, we aim to prove a significant influence of motivation on work outcomes. For doing so, we formulated various kinds of question, with the goal to examine employee motivation. We divided the motivational elements in to six modules for better understanding of the wholly process of motivating the staff. For examining the overall effectives of the motivation in the company at hand, we formulated a so-called match factor, which described the difference between the preferred and applied types of motivation and calculated it for each module separately. We examine its influence on propensity of staying in the company; psychological tension; pride from working in the company; engagement; satisfaction and initiative. The study was held in the form of a survey among N=423 administrative employees in a railway company in Bulgaria. Our results proved a significant influence by the match factor of the motivational modules on the work related outcomes. Hence, proving the influence of motivation on work outcomes.
在当前的研究中,我们的目标是证明动机对工作结果的显著影响。为此,我们制定了各种各样的问题,目的是为了检验员工的动机。为了更好地理解激励员工的整个过程,我们将激励要素分为六个模块。为了考察当前公司中激励的整体有效性,我们制定了一个所谓的匹配因子,它描述了首选激励类型和应用激励类型之间的差异,并分别为每个模块计算它。我们考察了其对公司留任倾向的影响;心理紧张;在公司工作的自豪感;参与;满意度和主动性。本研究以调查的形式对保加利亚一家铁路公司的N=423名行政职员进行了调查。我们的研究结果证明了动机模块的匹配因子对工作相关结果的显著影响。因此,证明了动机对工作结果的影响。
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引用次数: 0
METHODS AND METHODOLOGY FOR ANALYSIS AND ASSESSMENT OF COMPETITIVENESS OF WINE PRODUCING ENTERPRISES 葡萄酒生产企业竞争力分析与评价的方法与方法
Pub Date : 2021-11-10 DOI: 10.37708/ep.swu.v9i2.9
Vesela Serafimova
Depending on the objective of assessing the competitiveness of wine-producers, different methods can be applied. Methods for assessing the competitiveness of enterprises in the wine sector may be based on one or several indicators, on one or several parameters. Тhe factors most influencing the competitiveness of wine producers are: terroir, quality and price of wines, productivity, financial stability, growth, innovation, production and marketing flexibility, corporate image, advertising, adaptability to the market, etc. Ranking wine producers based on their competitiveness is essential to properly assess and analyse the state and position of each at a particular point in time, judging the outcomes of past events on this basis and laying a good foundation for planning future efforts. The aim of the article is to study the methods and methodology for analysis and assessment of competitiveness of wine producing enterprises.
根据评估葡萄酒生产商竞争力的目的,可以采用不同的方法。评估葡萄酒行业企业竞争力的方法可能基于一个或几个指标,一个或几个参数。Тhe影响葡萄酒生产商竞争力最大的因素有:风土、葡萄酒的质量和价格、生产率、金融稳定性、成长性、创新性、产销灵活性、企业形象、广告、市场适应性等。根据葡萄酒生产商的竞争力进行排名,对于正确评估和分析每个生产商在特定时间点的状态和地位,在此基础上判断过去事件的结果,并为规划未来的努力奠定良好的基础至关重要。本文的目的是研究葡萄酒生产企业竞争力分析与评价的方法和方法论。
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引用次数: 0
SYSTEMATIC REVIEW ON ACADEMIC ENTREPRENEURSHIP INDICATORS 学术创业指标系统评价
Pub Date : 2021-11-10 DOI: 10.37708/ep.swu.v9i2.1
F. Almeida
This study aims to explore and synthesize the academic entrepreneurship indicators that can be used by university institutions to understand their degree of development and maturities in supporting entrepreneurship processes. To this end, a systematic review is used to characterize the studies published in the last decade, the researchers who have led this research field, the adopted methodologies, and the structure and dimensions of indicators. The results allowed us to identify a set of 29 indicators distributed by 8 dimensions such as patents, university spinoffs, infrastructures, industry engagement, process creativity, process efficiency, process outcomes, and training. This study is innovative in focusing its analysis on academic entrepreneurship indicators. The knowledge of these indicators is relevant from a conceptual and practical perspective and will help universities to improve their technology transfer processes which will serve as a fundamental element in the implementation of the university's third mission.
本研究旨在探索和综合大学机构可用于了解其支持创业过程的发展程度和成熟程度的学术创业指标。为此,本文采用系统综述的方法对近十年来发表的研究成果、该研究领域的领军人物、采用的研究方法以及指标的结构和维度进行了分析。结果使我们能够确定由8个维度分布的一组29个指标,例如专利、大学衍生产品、基础设施、行业参与、过程创造力、过程效率、过程结果和培训。本研究的创新之处在于将分析重点放在学术创业指标上。从概念和实际的角度来看,这些指标的知识是相关的,将有助于大学改进其技术转让过程,这将成为执行大学第三项使命的基本要素。
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引用次数: 0
LOYALTY PROGRAMS: DO COMPANIES REALLY MAKE CONSUMERS LOYAL? 忠诚计划:公司真的能让消费者忠诚吗?
Pub Date : 2021-11-10 DOI: 10.37708/ep.swu.v9i2.2
S. Dimitrieska, T. Efremova
In the markets of different products and services, the interests of both, companies and consumers collide. Companies that offer products and services expect a return on investment and higher profits. They can achieve these goals only if they have regular consumers, preferably loyal who will buy products and services more often or in larger quantities. The companies are interested in achieving long-term and sustainable relationships with the consumers and they want to minimize the churn and their switching to competitors. Consumers, on the other hand, have more sophisticated demands and expect more value for less money. They are interested not only in the quality of the product, but also in packaging, discounts, cashback, rewards, additional customer services, free shipping, maintenance, special treatments, reputation, etc. To meet these consumer expectations, companies offer many promotional activities, including loyalty programs. Loyalty programs, as part of the CRM (customer relationship management), are marketing programs that reward consumers for their repeated purchases over a longer period of time. Unlike other promotional tools, loyalty programs need to build a long-term relationship between companies and their consumers. But despite the offer of such programs, many studies show that consumers are not loyal and do not fully enjoy the benefits of the programs. Do companies give “something for nothing” and spend their money in vain? What are the reasons for the downfall of loyalty programs? This paper aims to investigate the reasons for consumer disloyalty despite the offered companies' loyalty programs. The paper will also provide guidance for companies to design loyalty programs that will attract more consumers.
在不同产品和服务的市场中,企业和消费者的利益会发生冲突。提供产品和服务的公司期望获得投资回报和更高的利润。只有当他们拥有固定的消费者,最好是忠诚的消费者,他们会更频繁或更大量地购买产品和服务,他们才能实现这些目标。这些公司有兴趣与消费者建立长期和可持续的关系,他们希望最大限度地减少客户流失和转向竞争对手。另一方面,消费者有更复杂的需求,希望花更少的钱获得更多的价值。他们不仅对产品的质量感兴趣,而且对包装、折扣、现金返还、奖励、额外的客户服务、免费送货、维修、特殊待遇、声誉等也感兴趣。为了满足这些消费者的期望,公司提供了许多促销活动,包括忠诚度计划。忠诚度计划是CRM(客户关系管理)的一部分,是一种营销计划,奖励消费者在较长时间内重复购买。与其他促销工具不同,忠诚计划需要在公司和消费者之间建立长期关系。但是,尽管提供了这些计划,许多研究表明,消费者并不忠诚,也没有充分享受这些计划的好处。公司是否“不劳而获”,白白花了钱?忠诚度计划失败的原因是什么?本文旨在调查消费者不忠诚的原因,尽管公司提供的忠诚度计划。本文还将为企业设计忠诚计划提供指导,以吸引更多的消费者。
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引用次数: 1
COVID-19 PANDEMIC AND CURRENCY RISK ANALYSIS IN GEORGIA 格鲁吉亚COVID-19大流行和货币风险分析
Pub Date : 2021-11-10 DOI: 10.37708/ep.swu.v9i2.3
Gia Zoidze, G. Abuselidze
This article discusses the main problems, challenges and peculiarities of monetary policy in Georgia. Analyzes the currency crisis caused by the covid-19 pandemic and outlines ways to overcome it. Presents a comparison of the Georgian lari with the most stable currency in the world over the last 100 years (against the dollar). At the end of the publication, given the current reality, some predictions and recommendations are presented. The paper also argues that in order to properly assess and manage currency risks, first of all, it is necessary to properly understand the essence of money, which even today, in the conditions of accelerated economic processes, is not clearly defined. In particular, whether money should be a tool for conducting monetary policy.
本文论述了格鲁吉亚货币政策的主要问题、挑战和特点。分析新型冠状病毒感染症(covid-19)引发的货币危机,并提出克服对策。格鲁吉亚拉里与过去100年来世界上最稳定的货币(对美元)的比较。在文章的最后,针对当前的现实,提出了一些预测和建议。本文还认为,为了正确评估和管理货币风险,首先,有必要正确理解货币的本质,即使在今天,在加速经济进程的条件下,货币的本质也没有明确的定义。特别是,货币是否应该成为实施货币政策的工具。
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引用次数: 2
THE CORPORATE IMAGE OF WINE PRODUCERS IN BULGARIA AS A COMPETITIVE ADVANTAGE 企业形象是保加利亚葡萄酒生产商的竞争优势
Pub Date : 2021-11-10 DOI: 10.37708/ep.swu.v9i2.7
Vesela Serafimova
In the theory, there are different paradigms that determine the nature of the corporate image, as well as the processes of its building, enforcement and management. Corporate image is one of the important factors for improving the competitiveness of enterprises. The structure of the corporate image is generally made up of the internal and the external image of the organization. The aim of the article is to study and analyze the corporate image of Bulgarian wine producers (in the top 20 according to the ranking of DiVino.bg) as a factor in increasing competitiveness.
在该理论中,有不同的范式决定了企业形象的性质,以及企业形象的塑造、执行和管理过程。企业形象是提高企业竞争力的重要因素之一。企业形象的结构一般由组织的内部形象和外部形象组成。本文的目的是研究和分析保加利亚葡萄酒生产商的企业形象(根据DiVino.bg排名前20名)作为提高竞争力的一个因素。
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International Review of Entrepreneurship
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