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Gendered COVID-19 discussions on Twitter: a Norwegian case 推特上关于COVID-19的性别讨论:一个挪威的案例
IF 3.1 3区 管理学 Q2 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2023-08-21 DOI: 10.1108/oir-08-2022-0482
S. Arora, J. Debesay, Hande Eslen‐Ziya
PurposeThe COVID-19 pandemic has resurfaced challenges to gender equality and gender relations both worldwide and in Norway. There have been massive public discussions on social media platforms, highlighting the potential of analysing public discourses in a non-reactive manner (Rauchfleisch et al., 2021). Further, discourses from social media may affect cultural representations and broad discourses in society (Rambukkana, 2015), such as that related to gender. In this article, by studying the Norwegian Twitter users' discussion on gender as related to COVID-19 pandemic, the authors will examine the everyday gendered discourses.Design/methodology/approachData for this project were collected from the social media platform Twitter. The authors conducted the search on 16th November 2020, and that resulted in a total of 485 results, inclusive of both original tweets and replies. The data were analysed qualitatively using thematic analysis.FindingsThe thematic analysis of the tweets revealed three main categories which were mirrored in recognisable and widespread discourses about gender: (1) stereotypical gendered behaviours, (2) construction of masculinities and (3) othering. The authors argued that the stereotypes on gendered behaviour, traits and ideology together attribute to the maintenance of unequal gender structures.Originality/valueThis article explored discourses on gender on Twitter, the networked public sphere of Norway during the COVID-19 pandemic. Given that discourses both reflect and shape social configurations, they have the power to shape gender realities. With the transcendence of social media across geographic boundaries, the authors’ findings are relevant both for Norway and globally.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-08-2022-0482
目的2019冠状病毒病大流行使全球和挪威的性别平等和性别关系再次面临挑战。社交媒体平台上有大量的公共讨论,突出了以非反应性方式分析公共话语的潜力(Rauchfleisch et al., 2021)。此外,来自社交媒体的话语可能会影响文化表征和社会中的广泛话语(Rambukkana, 2015),例如与性别有关的话语。在本文中,通过研究挪威Twitter用户对与COVID-19大流行相关的性别的讨论,作者将研究日常性别话语。本项目的设计/方法/方法数据来自社交媒体平台Twitter。作者于2020年11月16日进行了搜索,总共产生了485个结果,包括原始推文和回复。使用专题分析对数据进行定性分析。对推文的主题分析揭示了三个主要类别,这些类别反映在可识别的和广泛的性别话语中:(1)刻板的性别行为,(2)男性气概的构建和(3)他者。作者认为,对性别行为、特征和意识形态的刻板印象共同归因于维持不平等的性别结构。原创/价值本文探讨了2019冠状病毒病大流行期间挪威网络公共领域Twitter上关于性别的话语。鉴于话语既反映又塑造社会形态,它们有能力塑造性别现实。随着社交媒体超越地理界限,作者的研究结果对挪威乃至全球都有意义。同行评议本文的同行评议历史可在:https://publons.com/publon/10.1108/OIR-08-2022-0482
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引用次数: 0
Employing face reading technology to study the effects of the fake news' message sidedness on consumers' emotional valence and arousal 采用人脸识别技术研究假新闻的消息性对消费者情绪效价和情绪唤醒的影响
IF 3.1 3区 管理学 Q2 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2023-08-11 DOI: 10.1108/oir-01-2023-0005
Anat Toder Alon, Hila Tahar
PurposeThis study aims to investigate how message sidedness affects the impact of fake news posted on social media on consumers' emotional responses.Design/methodology/approachThe study involves a face-tracking experiment in which 198 participants were exposed to different fake news messages concerning the COVID-19 vaccine. Specifically, participants were exposed to fake news using (1) a one-sided negative fake news message in which the message was entirely unfavorable and (2) a two-sided fake news message in which the negative message was mixed with favorable information. Noldus FaceReader 7, an automatic facial expression recognition system, was used to recognize participants' emotions as they read fake news. The authors sampled 17,450 observations of participants' emotional responses.FindingsThe results provide evidence of the significant influence of message sidedness on consumers' emotional valence and arousal. Specifically, two-sided fake news positively influences emotional valence, while one-sided fake news positively influences emotional arousal.Originality/valueThe current study demonstrates that research on fake news posted on social media may particularly benefit from insights regarding the potential but often overlooked importance of strategic design choices in fake news messages and their impact on consumers' emotional responses.
目的本研究旨在探讨社交媒体虚假新闻对消费者情绪反应的影响。设计/方法/方法该研究涉及一项面部追踪实验,其中198名参与者接触到有关COVID-19疫苗的不同假新闻消息。具体来说,参与者被暴露在假新闻中使用(1)片面的负面假新闻信息,其中信息完全是不利的;(2)双面假新闻信息,其中负面信息与有利信息混合在一起。Noldus FaceReader 7是一款自动面部表情识别系统,用于识别参与者在阅读假新闻时的情绪。作者对参与者的情绪反应进行了17,450次观察。研究结果表明,信息偏向性对消费者的情绪效价和情绪唤起有显著影响。双面假新闻正向影响情绪效价,单面假新闻正向影响情绪唤醒。独创性/价值目前的研究表明,对社交媒体上发布的假新闻的研究可能特别受益于对假新闻信息中战略设计选择的潜在但往往被忽视的重要性及其对消费者情绪反应的影响的见解。
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引用次数: 0
The effect of social media environments on online emotional disclosure: tie strength, network size and self-reference 社交媒体环境对网络情感表露的影响:纽带强度、网络规模和自我参照
IF 3.1 3区 管理学 Q2 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2023-08-10 DOI: 10.1108/oir-04-2022-0245
Xi Xu, Jing Liu, Jia Liu
PurposeMotivating users to self-disclose online is significant to the long-term development of social media. Therefore, research on emotional disclosure, a significant form of self-disclosure, is required. By developing a stimulus-organism-response model, this study aims to investigate the mechanisms by which the social media environment affects users' online emotional disclosure.Design/methodology/approachThis paper proposes two dimensions of social media environments, the online interpersonal environment (tie strength and network size) and the online information environment (self-reference). They are hypothesized to stimulate users' internal psychological needs (image management and emotional expression) which in turn will influence their emotional disclosure intentions. Using data from 489 users of WeChat Moments, the authors conduct partial least squares analysis to validate the research model.FindingsThe findings show that users' intrinsic psychological needs are stimulated by social media environments, but network size is not correlated with the need for emotional expression. The user's need for emotional expression promotes both positive and negative emotional disclosure intentions. The need for image management has a positive impact on positive emotion disclosure intentions but has a negative impact on negative emotion disclosure intentions.Originality/valueThis study contributes to the understanding of online emotional disclosure. It can also help social media managers create efficient plans to encourage users to create content.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-04-2022-0245.
激励用户在线自我披露对社交媒体的长远发展具有重要意义。因此,有必要对自我表露的重要形式——情绪表露进行研究。通过建立刺激-机体-反应模型,本研究旨在探讨社交媒体环境影响用户在线情感披露的机制。本文提出了社交媒体环境的两个维度,即网络人际环境(关系强度和网络规模)和网络信息环境(自我参照)。它们被假设为刺激用户的内在心理需求(形象管理和情感表达),进而影响他们的情感披露意图。作者利用489名微信朋友圈用户的数据,进行偏最小二乘分析来验证研究模型。研究结果表明,用户的内在心理需求受到社交媒体环境的刺激,但网络规模与情感表达需求无关。用户对情感表达的需求促进了积极和消极的情感表露意图。形象管理需求对积极情绪披露意愿有正向影响,对消极情绪披露意愿有负向影响。原创性/价值本研究有助于理解网络情感表露。它还可以帮助社交媒体管理者制定有效的计划,鼓励用户创建内容。同行评议本文的同行评议历史可在:https://publons.com/publon/10.1108/OIR-04-2022-0245。
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引用次数: 0
Does gamification affect knowledge-sharing behavior? The mediating role of intrinsic satisfaction needs 游戏化会影响知识共享行为吗?内在满足需求的中介作用
IF 3.1 3区 管理学 Q2 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2023-08-10 DOI: 10.1108/oir-05-2021-0288
Yang Cai, Xiujun Li, Wendian Shi
PurposeThis study employed self-determination theory (SDT) and the “Motivational affordance–Psychological outcomes–Behavioral outcomes” framework to investigate the relationship between gamification features and knowledge-sharing behavior in online communities.Design/methodology/approachA theoretical model was tested with 281 Chinese users from an online social question and answer (Q&A) community. Partial least square structural equation modeling was applied to analyze the data.FindingsThe empirical results revealed that competence mediated the effects of immersion and achievement-related gamification features on knowledge sharing. Moreover, relatedness mediated the effects of immersion, achievement and social-related gamification features on knowledge sharing.Research limitations/implicationsThis study was conducted on a Chinese Q&A platform, and the results may not be generalizable to other cultures or service providers with different goals.Practical implicationsThe study's findings indicate that gamification could serve as an effective toolkit for incentivizing and promoting knowledge sharing in online communities. The findings thus provide strategic insights for administrators of online communities seeking to leverage gamification designs to encourage user participation in knowledge-sharing activities.Originality/valueResearch on the role of gamification in promoting knowledge sharing has been limited in scope and has focused on tourism comment communities. Little evidence exists on the effect of gamification within social Q&A communities. Further, the finding of gamification's positive role in motivating knowledge sharing indicates the need for the knowledge-sharing field to focus on contextual factors.
目的本研究运用自我决定理论和“动机支持-心理结果-行为结果”框架,探讨网络社区中游戏化特征与知识共享行为的关系。设计/方法/方法一个理论模型在一个在线社交问答社区的281名中国用户中进行了测试。采用偏最小二乘结构方程模型对数据进行分析。研究结果表明,能力在沉浸感和成就相关游戏化特征对知识共享的影响中起中介作用。此外,关联性在沉浸感、成就和社交相关游戏化特征对知识共享的影响中起中介作用。本研究是在中国的问答平台上进行的,结果可能无法推广到其他文化或具有不同目标的服务提供商。实际意义:研究结果表明,游戏化可以作为激励和促进在线社区知识共享的有效工具。因此,研究结果为寻求利用游戏化设计来鼓励用户参与知识共享活动的在线社区管理员提供了战略见解。独创性/价值关于游戏化在促进知识共享方面作用的研究范围有限,主要集中在旅游评论社区。几乎没有证据表明游戏化对社交问答社区的影响。此外,游戏化对促进知识共享的积极作用的发现表明,知识共享领域需要关注情境因素。
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引用次数: 0
Framework for using online social networks for sustainability awareness 利用在线社会网络提高可持续性意识的框架
IF 3.1 3区 管理学 Q2 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2023-08-10 DOI: 10.1108/oir-03-2023-0116
R. Chalmeta, Adriana M. Barbeito-Caamaño
Purpose This study aims to contribute to the field of computer systems for sustainability research. It proposes a framework for sustainability awareness using online social networks (OSNs) by analyzing major research streams of the current state of knowledge and different bibliometric variables, and identifies a future research agenda in the field.Design/methodology/approach The preferred reporting items for systematic review and meta-analysis (PRISMA) methodology, content analysis and bibliometric tools were employed to identify, select, collect, synthesize, analyze and evaluate all research published on sustainability awareness using OSNs to provide complete insight into this research area.Findings This study proposed a framework comprising four categories for sustainability awareness using OSNs. These four categories are: the key factors to success, analysis of existing tools, proposal of new methods, approaches and theoretical frameworks, and case examples. In addition, this study synthesized the future research challenges for each category of the proposed framework.Originality/valueFostering sustainability awareness and sustainable behavior using OSNs is a growing area of research that seeks cultural change in society to achieve sustainable development. Through OSNs, people can discover and become aware of the consequences of unsustainable practices and habits in society, and learn how to develop sustainable behavior.Peer reviewThe peer review history for this article is available at https://publons.com/publon/10.1108/OIR
本研究旨在为可持续发展研究的计算机系统领域做出贡献。通过分析当前知识状态的主要研究流和不同的文献计量变量,提出了一个利用在线社会网络(OSNs)的可持续性意识框架,并确定了该领域的未来研究议程。设计/方法/方法采用系统回顾和荟萃分析(PRISMA)方法、内容分析和文献计量学工具的首选报告项目来识别、选择、收集、综合、分析和评估所有使用OSNs发表的关于可持续发展意识的研究,以提供对该研究领域的完整见解。研究结果本研究提出了一个框架,包括四个类别的可持续发展意识使用生态系统指标。这四个类别是:成功的关键因素,对现有工具的分析,提出新的方法、途径和理论框架,以及案例。此外,本研究还综合了所提出框架的每个类别的未来研究挑战。创意/价值利用osn促进可持续发展意识和可持续行为是一个日益增长的研究领域,旨在寻求社会文化变革以实现可持续发展。通过社会行为准则,人们可以发现并意识到社会中不可持续的做法和习惯的后果,并学习如何培养可持续的行为。同行评议这篇文章的同行评议历史可以在https://publons.com/publon/10.1108/OIR上找到
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引用次数: 0
Introversion-extraversion and online course satisfaction 内向-外向与在线课程满意度
IF 3.1 3区 管理学 Q2 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2023-08-10 DOI: 10.1108/oir-01-2023-0028
Tsahi Hayat, Tal Samuel-Azran, S. Goldberg, Yair Amichai-Hamburger
PurposeThe 2020 Coronavirus pandemic forced universities to hastily transition to eLearning on a mass scale, necessitating the identification of populations who are more challenged by the transition. This study aims to identify how students’ level of introversion/extraversion and digital literacy come to play in their satisfaction with the eLearning environment.Design/methodology/approachThe analysis examined 272 Israeli students who moved from a face-to-face learning environment to a Zoom learning environment between March–July 2020, following the outbreak of the pandemic. All the participants completed two rounds of surveys, and 62 of the 272 participants were then interviewed, and their social network was mapped using a sociogram.FindingsFindings indicated that, in accordance with the “poor get richer” hypothesis, introverts expressed more satisfaction from the transition to the video-conferencing Zoom platform than extraverts. In addition, for highly introverted people, high digital literacy was significantly associated with increased course satisfaction, whereas for highly extraverted people, a high number of social ties with peers from the course was associated with course satisfaction.Originality/valueAs expected, the study’s findings shows that there is no “one size fits all” approach for online learning. Learners with different personalities can benefit from learning environments that foster greater satisfaction with the learning experience. Online platforms can, and should, be designed in a way that offers this needed personalization, and this study provides initial principles that can inform such personalization.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-01-2023-0028
2020年冠状病毒大流行迫使大学匆忙大规模过渡到电子学习,因此有必要确定受过渡挑战更大的人群。本研究旨在确定学生的内向/外向水平和数字素养水平如何影响他们对电子学习环境的满意度。设计/方法/方法该分析调查了2020年3月至7月期间从面对面学习环境转向Zoom学习环境的272名以色列学生。所有的参与者都完成了两轮调查,272名参与者中有62人接受了采访,他们的社交网络用社交图绘制出来。研究结果表明,根据“穷变富”的假设,内向者在过渡到视频会议Zoom平台时比外向者表现出更高的满意度。此外,对于高度内向的人来说,高数字素养与增加的课程满意度显著相关,而对于高度外向的人来说,与课程同龄人的大量社会关系与课程满意度相关。正如预期的那样,研究结果表明,在线学习没有“放之四海而皆准”的方法。不同性格的学习者可以从学习环境中受益,这种学习环境可以提高学习体验的满意度。在线平台可以,也应该以一种提供所需个性化的方式进行设计,而这项研究提供了可以告知这种个性化的初步原则。同行评议本文的同行评议历史可在:https://publons.com/publon/10.1108/OIR-01-2023-0028
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引用次数: 0
The development and validation of the Indian social media addiction scale 印度社交媒体成瘾量表的开发与验证
IF 3.1 3区 管理学 Q2 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2023-07-26 DOI: 10.1108/oir-09-2021-0477
N. Saqib, Faseeh Amin
PurposeMillions of social media users over the last two decades have become dependent on social media that has negatively affected their lives, both physically and mentally. Earlier attempts on social media addiction (SMA) scale development have not been made in India which makes it essential to undertake such a study in this region. One of the objectives of this study was to explore and identify the relevant dimensions of the SMA in the literature. The main study objective was to develop and validate a scale on SMA in India.Design/methodology/approachThe research design applied in this work was both qualitative and quantitative. Based on the literature review, some themes of SMA were recognized that were used to conduct semi-structured interviews with the concerned subjects. The interviews conducted were then transcribed, and using NVivo software application, content analysis was carried out. This helped in the identification of relevant themes that were used for preparing the questionnaire. After that an exploratory study was conducted to explore the factors of SMA. This was followed by a confirmatory analysis on a different sample that validated the instrument.FindingsThis work developed and validated a six-factor measure of SMA. The total numbers of items in the final instrument are 22. Salience, Tolerance, Mood Modification, Relapse, Withdrawal and Conflict are the six factors of the final scale.Practical implicationsThe current designed instrument can be exceptionally functional for evaluating the occurrence and level of the SMA. This can also serve to assist in the handling and management of such online addictive behavior. A lot of productivity is lost due to the unwarranted time spent on the social media. By better understanding the dimensions of SMA, one can limit one's time on such networks.Social implicationsThis work can provide valuable insight into this domain and help in understanding and treatment of this malaise. It can also help parents and other stakeholders at large to comprehend the danger linked with the excessive social media use and therefore, contribute towards the society. These dimensions can also help counsellors and psychologists to better understand the addiction behavior and accordingly counsel the concerned individual.Originality/valueAlthough many instruments have been developed in the past by researchers to measure SMA,still some aspects of the concept remain under-researched. Moreover, most of such research has been confined to the developed world regions.
在过去的二十年里,数以百万计的社交媒体用户已经变得依赖于社交媒体,这对他们的生活产生了负面影响,无论是身体上还是精神上。印度尚未进行社交媒体成瘾(SMA)规模发展的早期尝试,因此在该地区进行此类研究至关重要。本研究的目的之一是探索和确定文献中SMA的相关维度。主要研究目标是开发和验证印度SMA的规模。设计/方法论/方法在这项工作中应用的研究设计是定性和定量的。在文献回顾的基础上,识别出SMA的一些主题,并对相关受试者进行半结构化访谈。然后对访谈进行转录,并使用NVivo软件应用程序进行内容分析。这有助于确定用于编制调查表的有关主题。之后进行了探索性研究,探讨SMA的影响因素。随后对另一个样品进行验证分析,以验证该仪器。本研究开发并验证了SMA的六因素测量方法。最终乐器的项目总数为22个。突出性、耐受性、情绪调节、复发、戒断和冲突是最终量表的六个因素。实际意义:目前设计的仪器在评估SMA的发生和水平方面具有特殊的功能。这也有助于处理和管理这种网络成瘾行为。由于在社交媒体上花费了大量不必要的时间,导致很多生产力损失。通过更好地了解SMA的维度,人们可以限制自己在此类网络上的时间。社会意义这项工作可以为这一领域提供有价值的见解,并有助于理解和治疗这种不适。它还可以帮助家长和其他利益相关者了解与过度使用社交媒体相关的危险,从而为社会做出贡献。这些维度也可以帮助咨询师和心理学家更好地了解成瘾行为,并相应地为相关个体提供咨询。原创性/价值虽然过去研究人员开发了许多工具来测量SMA,但该概念的某些方面仍未得到充分研究。此外,这类研究大多局限于发达世界区域。
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引用次数: 0
Understanding health misinformation sharing among the middle-aged or above in China: roles of social media health information seeking, misperceptions and information processing predispositions 了解中国中年及以上人群的健康错误信息分享:社交媒体健康信息寻求、误解和信息加工倾向的作用
IF 3.1 3区 管理学 Q2 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2023-07-26 DOI: 10.1108/oir-04-2023-0157
Yulong Tang, C. Luo, Yan Su
PurposeThe ballooning health misinformation on social media raises grave concerns. Drawing upon the S-O-R (Stimulus-Organism-Response) model and the information processing literature, this study aims to explore (1) how social media health information seeking (S) affects health misinformation sharing intention (R) through the channel of health misperceptions (O) and (2) whether the mediation process would be contingent upon different information processing predispositions.Design/methodology/approachData were collected from a survey comprising 388 respondents from the Chinese middle-aged or above group, one of China's most susceptible populations to health misinformation. Standard multiple linear regression models and the PROCESS Macro were adopted to examine the direct effect and the moderated mediation model.FindingsResults bolstered the S-O-R-based mechanism, in which health misperceptions mediated social media health information seeking's effect on health misinformation sharing intention. As an indicator of analytical information processing, need for cognition (NFC) failed to moderate the mediation process. Contrarily, faith in intuition (FI), an indicator reflecting intuitive information processing, served as a significant moderator. The positive association between social media health information seeking and misperceptions was stronger among respondents with low FI.Originality/valueThis study sheds light on health misinformation sharing research by bridging health information seeking, information internalization and information sharing. Moreover, the authors extended the S-O-R model by integrating information processing predispositions, which differs this study from previous literature and advances the extant understanding of how information processing styles work in the face of online health misinformation. The particular age group and the Chinese context further inform context-specific implications regarding online health misinformation regulation.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-04-2023-0157.
社交媒体上不断膨胀的健康错误信息引发了严重担忧。基于S-O-R(刺激-机体-反应)模型和信息加工文献,本研究旨在探讨(1)社交媒体健康信息寻求(S)如何通过健康误解(O)渠道影响健康错误信息分享意愿(R);(2)中介过程是否取决于不同的信息加工倾向。设计/方法/方法数据收集自一项调查,包括388名中国中年及以上人群的受访者,这是中国最容易受到健康错误信息影响的人群之一。采用标准多元线性回归模型和PROCESS Macro来检验直接效应和调节的中介模型。研究结果支持了基于s - o - r的机制,在该机制中,健康误解介导了社交媒体健康信息寻求对健康错误信息分享意愿的影响。作为分析性信息加工的指标,认知需要(NFC)对中介过程没有调节作用。相反,直觉信念(FI),一个反映直觉信息处理的指标,起到了显著的调节作用。社交媒体健康信息寻求与误解之间的正相关关系在低FI的受访者中更强。原创性/价值本研究通过连接健康信息寻求、信息内化和信息共享,揭示了健康错误信息共享研究。此外,作者通过整合信息处理倾向扩展了S-O-R模型,这与之前的文献不同,并推进了对信息处理风格如何面对在线健康错误信息的现有理解。特定年龄组和中国背景进一步说明了在线健康错误信息监管的具体情况。同行评议本文的同行评议历史可在:https://publons.com/publon/10.1108/OIR-04-2023-0157。
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引用次数: 1
Between remediating and participating: visuals of the Ford–Kavanaugh controversy on Instagram 在补救和参与之间:Instagram上福特-卡瓦诺争议的视觉效果
IF 3.1 3区 管理学 Q2 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2023-07-11 DOI: 10.1108/oir-11-2021-0631
Bimbisar Irom
PurposeThe study seeks to contribute to a deeper understanding of the relationship between remediations and participation in new media. By lending some transparency, the analysis hopes to contribute toward generating a critical optics aware of the potentials and pitfalls of emergent media.Design/methodology/approachThe methodology is visual semiotic analysis. The author make no claim for one, true interpretation or critical judgment about the images.FindingsIn demonstrating some shortfalls of Instagram affordances, the analysis shows how social media sites can develop tools that encourage users to engage in civic consciousness and respectful political debate. The study makes clear that new media tools can hamper or aid participatory logics.Originality/valueTo author’s knowledge, no other study that has analyzed remediated images related to the controversial confirmation of Brett Kavanaugh to the U.S. Supreme Court. It is also important to place these images in the contexts of “iconicity” in emergent media (a concept increasingly being eroded in new media environment).
目的本研究旨在加深对新媒体参与与补救之间关系的理解。通过提供一些透明度,该分析希望有助于产生一种意识到新兴媒体的潜力和陷阱的批判性光学。方法是视觉符号学分析。作者没有要求一个,真实的解释或对图像的批判性判断。除了展示Instagram的一些不足之处外,该分析还展示了社交媒体网站如何开发工具,鼓励用户参与公民意识和尊重政治辩论。这项研究清楚地表明,新媒体工具可以阻碍或帮助参与逻辑。原创性/价值据作者所知,没有其他研究分析过与布雷特·卡瓦诺(Brett Kavanaugh)向美国最高法院提出的有争议的确认有关的修复图像。同样重要的是,将这些图像置于新兴媒体的“象似性”背景中(这一概念在新媒体环境中日益受到侵蚀)。
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引用次数: 0
The utilitarian and hedonic value of immersive experiences on WeChat: examining a dual mediation path leading to users' stickiness and the role of social norms 微信沉浸式体验的功利与享乐价值:审视导致用户粘性和社会规范作用的双重中介路径
IF 3.1 3区 管理学 Q2 COMPUTER SCIENCE, INFORMATION SYSTEMS Pub Date : 2023-07-06 DOI: 10.1108/oir-04-2022-0208
Inma Rodríguez-Ardura, Antoni Meseguer-Artola, Qianqian Fu
PurposeAn integrative model that predicts users' stickiness to WeChat is built. In the proposed model, perceived value plays a dual mediating role in the causal pathway from users' immersive experiences of presence and flow to their engagement and stickiness. Furthermore, presence is treated as a bi-dimensional construct made up of spatial feelings and the sense of being in company, and users' engagement is conceived as cognitive, affective and behavioural contributions to WeChat's marketing functions.Design/methodology/approachThe authors develop a measurement instrument and analyse data from a survey of 917 WeChat users. They use a hybrid partial least squares-structural equation modelling (PLS-SEM) and neural network approach to confirm the reliability and validity of the measurement items and all the relationships between the constructs.FindingsThe paper provides robust evidence about the mediating influences of both utilitarian and hedonic value on users' engagement with the immersive experiences of presence and flow. An additional finding highlights the role of social norms in engagement and stickiness.Originality/valueRather than studying the effects of the immersive experiences of presence and flow from either a hedonic or a utilitarian perspective, the authors consider how immersive experiences shape both utilitarian and hedonic value, as well as their joint impact (along with that of social norms) on users' engagement and stickiness.
目的构建微信用户粘性的综合预测模型。在提出的模型中,感知价值在从用户的沉浸式在场体验和流体验到他们的参与度和粘性的因果路径中起着双重中介作用。此外,存在感被视为由空间感受和陪伴感组成的二维结构,用户参与被视为对微信营销功能的认知、情感和行为贡献。设计/方法/方法作者开发了一种测量仪器,并分析了对917名微信用户的调查数据。他们使用混合偏最小二乘-结构方程模型(PLS-SEM)和神经网络方法来确认测量项目的信度和效度以及构念之间的所有关系。研究结果:本文提供了强有力的证据,证明功利价值和享乐价值对用户沉浸式临在体验和心流体验的中介影响。另一项发现强调了社会规范在参与和粘性中的作用。原创性/价值作者没有从享乐主义或功利主义的角度研究沉浸式体验对存在和流动的影响,而是考虑了沉浸式体验如何塑造功利主义和享乐主义价值,以及它们对用户参与度和粘性的共同影响(以及社会规范)。
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引用次数: 1
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Online Information Review
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