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Entre o convencer e o admirar: estratégias discursivas da Igreja Universal na Programação IURD e na campanha Eu Sou A Universal 在令人信服和钦佩之间:国际基督教联合会计划中的普世教会话语策略和Eu Sou A普世运动
Q3 Social Sciences Pub Date : 2018-05-31 DOI: 10.20287/EC.N26.V1.A04
Marco Túlio de Sousa, Jênifer Rosa de Oliveira
This paper introduces a comparative examination of two media products, which have been delivered by the Universal Church of the Kingdom of God (UCKG): An advertising piece for the "I am Universal"campaign, available on the internet and a believer’s testimony, which has been publicized in one of the shows the UCKG programming is comprised of (set of shows exhibited by the church during the  early hours), broadcast in the Brazilian State of Minas Gerais. Both objects of study share the history of Claudio Soares, this ex-homeless man who has become a well-succeeded entrepreneur. Making use of the Franco-Brazilian Discourse Analysis of Eni Orlandi and Michel Pecheux as our theoretical referential, additionally to elements from the Aristotelian Rhetoric, we aimed at identifying the various discursive strategies that the UCKG deploys, based on these two enunciating contexts. Given these points, it has been observed that such strategies differ, according to the specific objectives of each product and the audience for which they are intended.
本文介绍了上帝王国普世教会(UCKG)提供的两种媒体产品的比较研究:一种是“我是普世”运动的广告,可在互联网上获得,另一种是信徒的证词,在巴西米纳斯吉拉斯州播出的UCKG节目之一(教堂在凌晨展出的一组节目)中进行了宣传。这两个研究对象都有克劳迪奥·苏亚雷斯的历史,这位前流浪汉已经成为一位成功的企业家。利用Eni Orlandi和Michel Pecheux的法巴语篇分析作为我们的理论参考,再加上亚里士多德修辞学的元素,我们旨在确定UCKG在这两个阐述语境的基础上部署的各种话语策略。鉴于这些点,人们观察到,根据每种产品的具体目标和受众,这种策略是不同的。
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引用次数: 0
As narrativas audiovisuais destinadas ao público infantil no início da década de 1990: práticas de intertextualidade transmídia em desenhos animados 20世纪90年代初针对儿童的视听叙事:卡通跨媒体互文性的实践
Q3 Social Sciences Pub Date : 2018-05-31 DOI: 10.20287/EC.N26.V1.A12
R. Bona
Since the early days of television the children’s audience is considered an engaged consumer of transmedia storytelling and the research on this scenario is increasingly expressive. This research was inspired by this context and aims to analyze transmedia intertextuality practices in television serial fiction in cartoon of Back to the future film (1991-1992), co- ming from the movie’s trilogy with the same name (1985-1990). Six episodes were selected and analy zed based on transmedia intertextuality concept proposed by Kinder (1991). The results show that the television series provides educational and informative experiences, as well as being considered an expansion of the universe of originals cinematographic films. The practice of transmedia intertextuality occurs mainly through citation and allusion procedures.
自电视诞生之初,儿童观众就被认为是跨媒体故事的忠实消费者,对这一场景的研究也越来越有表现力。本研究受到这一背景的启发,旨在分析《回到未来》(1991-1992)漫画中电视连续剧小说的跨媒体互文性实践,该漫画改编自同名电影三部曲(1985-1990)。根据Kinder(1991)提出的跨媒体互文性概念,选取六集进行分析。结果表明,这部电视剧提供了教育和信息体验,也被认为是对原创电影宇宙的扩展。跨媒体互文性的实践主要通过引用和典故程序进行。
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引用次数: 2
De Hípias Menor a Trump: das virtudes do erro (e da mentira) ao erro da pós-verdade 从小希庇斯到特朗普:从错误(和谎言)的美德到真理的错误
Q3 Social Sciences Pub Date : 2018-05-31 DOI: 10.20287/EC.N26.V1.A17
E. Barroso, Rui Estrada
In this essay, which is divided into three parts, we attempt to distinguish the concept of lie/manipulation of post-truth. Beginning with Plato’s Hippias Minor and ending with Donald Trump, we discuss the con sequences and dangers of post-truth for journalism and information, in particular, as well as for res publica and democracy.
在这篇分为三个部分的文章中,我们试图区分谎言/后真相操纵的概念。从柏拉图的《小嬉皮士》开始,到唐纳德·特朗普结束,我们讨论了后真相对新闻和信息,特别是对公共和民主的欺骗和危险。
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引用次数: 0
Os especialistas e o público 专家和公众
Q3 Social Sciences Pub Date : 2018-05-30 DOI: 10.20287/EC.N26.V2.A01
José Carlos Alexandre
The international financial crisis, originated in the United States in 2007, was not anticipated by most scholars and policymakers. The Brexit and the vic- tory of Donald Trump in the US elections also surprised the majority of opinion makers. These events raise important issues, namely the actual forecasting capacity of experts. According to some authors, the spectre of populism is haunting the Western world. On the other hand, elitism, a kind of populism turned upside down, seems to gain a new life. Somehow, faith in humankind is scarce these days. There is a new coming of the views of the masses’ ignorance,  irresponsibility and irrationality. Furthermore, today the masses have a wide-ranging participation in pu- blic discussion through social media, without medi- ation. In this article, standing on the views of several authors on the relation between experts and the public, we explore the following questions: (1) In a democratic society, what is the contribution of experts to improve the methods and the setting of public discussion and, on the other hand, to the poli- tical decision-making processes? (2) in which conditions can experts’ forecasts be more accurate than the public emotions and intuitions?
2007年起源于美国的国际金融危机并没有被大多数学者和政策制定者预料到。英国脱欧和唐纳德·特朗普在美国大选中的失败也让大多数舆论制造者感到惊讶。这些事件提出了一些重要问题,即专家的实际预测能力。根据一些作者的说法,民粹主义的幽灵正在困扰西方世界。另一方面,精英主义,一种颠倒过来的民粹主义,似乎获得了新生。不知怎的,如今人们对人类的信心越来越少。群众的无知、不负责任和不合理的观点又出现了。此外,如今,群众可以通过社交媒体广泛参与公共讨论,而无需干预。在这篇文章中,根据几位作者对专家与公众之间关系的看法,我们探讨了以下问题:(1)在民主社会中,专家对改善公众讨论的方法和环境,另一方面对政治决策过程有什么贡献?(2) 在什么情况下,专家的预测比公众的情绪和直觉更准确?
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引用次数: 0
Aylan Kurdi como imagem-despertador da crise dos refugiados: o enquadramento da imprensa ibérica 艾兰·库尔迪作为难民危机的醒悟形象:伊比利亚新闻界的框架
Q3 Social Sciences Pub Date : 2018-05-30 DOI: 10.20287/ec.n26.v2.a05
Rafael Mangana
Considering the background of the refugee crisis, September 2, 2015 unequivocally marks the media coverage given to this issue around the world. The appearance of a corpse of a three-year-old Syrian child on a Turkish beach has greatly contributed to a different framework of the crisis that has come to  have a face and a name: Aylan Kurdi. Without setting a comparison between the before and after this media event, the purpose is to analyze how this event influenced media coverage of the refugee crisis in subsequent moments. Using a convenience sample will be analyzed four specific moments relying on the image of Aylan Kurdi that seem significant to us of what this photo came to signify, during the framing process. This paper aims to extract the analysis of the online version of two quality newspapers from Portugal and Spain, at a time of the refugees’ crisis. Through the discourse analysis of the collected data related with framing and priming effects one tries to add a new concept to the many ones already existing in the field of effects theory: the concept of awakening-image, as an element that triggers a set of memories and latent knowledge associated with an issue, subject or protagonist.
考虑到难民危机的背景,2015年9月2日明确标志着世界各地媒体对这一问题的报道。一具三岁叙利亚儿童的尸体出现在土耳其海滩上,极大地促成了这场危机的另一个框架,它有了一张脸和一个名字:Aylan Kurdi。在不比较这一媒体事件前后的情况下,目的是分析这一事件如何影响媒体在随后时刻对难民危机的报道。使用一个方便的样本,将根据Aylan Kurdi的图像分析四个特定时刻,这些时刻对我们来说似乎对这张照片在取景过程中的意义很重要。本文旨在摘录对葡萄牙和西班牙两份高质量报纸在难民危机时期的网络版的分析。通过对收集到的与框架和启动效应相关的数据的话语分析,我们试图在效应理论领域已经存在的许多概念中添加一个新的概念:唤醒图像的概念,作为一种触发与问题、主题或主角相关的一组记忆和潜在知识的元素。
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引用次数: 0
Humor e violência no Tuíter durante os protestos pelo impeachment de Dilma Rousseff 迪尔玛·罗塞夫(Dilma Rousseff)弹劾抗议活动期间的推特幽默和暴力
Q3 Social Sciences Pub Date : 2018-05-30 DOI: 10.20287/ec.n26.v2.a10
Anelisa Maradei
This article aims to analyze the communication established among the social actors through twitter during the protests for the impeachment of Brazil’s former president, Dilma Rousseff. A total of 250 posts were analyzed, categorized to search aspects such as violence, humor, gender of the social actors, position adopted (against or in favor of the government). We used a bibliographic review to perform the research  and analysis of qualitative and quantitative content of the material. It is noticed that there is ample use of the humor for violence manifestations that are processed in the digital network. There is also a higher prevalence of posts with content linked to humor and irony compared to posts with content involving violence.
本文旨在分析在弹劾巴西前总统迪尔玛·罗塞夫的抗议活动中,社会行动者通过推特建立的沟通。共分析了250个帖子,对其进行了分类,以搜索暴力、幽默、社会参与者的性别、所采取的立场(反对或支持政府)等方面。我们使用文献综述对材料的定性和定量内容进行了研究和分析。值得注意的是,在数字网络中处理的暴力表现中,幽默得到了充分的利用。与暴力内容的帖子相比,幽默和讽刺内容的帖子的流行率也更高。
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引用次数: 0
Enquadramentos midiáticos de Lula na imprensa francesa: uma análise do Le Monde e Le Figaro 卢拉在法国新闻界的媒体框架——《世界报》和《费加罗报》分析
Q3 Social Sciences Pub Date : 2018-05-30 DOI: 10.20287/EC.N26.V2.A11
A. Hoffmann, Luís Mauro Sá Martino
This paper analyses the media news frames by the French newspapers Le Monde and Le Figaro about Brazil’s former president Luiz Inacio Lula da Silva in the Lava Jato investigation. The analysis of 32 articles published by the papers suggests that Lula is  constantly framed as a successful in his two terms as president and to his personality. However, the titles frames are more negative than the content of the texts.
本文分析了法国《世界报》和《费加罗报》关于巴西前总统路易斯·伊纳西奥·卢拉·达席尔瓦在拉瓦·贾托调查中的新闻框架。对这些报纸发表的32篇文章的分析表明,卢拉在两届总统任期内一直被认为是一个成功的人,他的个性也是如此。然而,标题框架比文本内容更负面。
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引用次数: 1
Reforma da previdência e trabalhista no Brasil: a democracia midiatizada no pós-impeachment de 2016 巴西的社会保障和劳工改革:2016年弹劾后的民主调解
Q3 Social Sciences Pub Date : 2018-05-30 DOI: 10.20287/ec.n26.v2.a20
R. D. Castro, José Shirley Pessoa do Nascimento, Francisca Izabel A. dos Santos
From 2013 Brazil has given a new meaning to its policy in a very particular way. One of the most striking consequences for the country’s democracy was the culmination of the impeachment of the twice- elected president (2010 and 2014) with more than 51 million direct votes, Dilma Rousseff, of the Partido dos Trabalhadores. The new government started in 2015 was marked by intense oppositionist manifestations articulated by right-wing parties and rightwing politicians, together with conservative and neo- liberal sectors and institutions such as the Federacao da Industria de Sao Paulo (FIESP) and with broad support, in an alternation of scheduling and spiral of silence, of much of the traditional and corporatist Brazilian media. Parallel to this, the isolation of the legislative branch from one of the largest investigations into corruption (which begins within Petrobras and expands to other institutions, including the real estate market and the political class) -the Lava Jato, which included the name of most Brazilian politicians ended up generating a crisis not only of political representation, but within the political system itself. President Dilma suffers a coup d’etat and leaves the government in 2016. Assumes its deputy president, Michel Temer, with the proposal of being "the president of the great reforms". In this context are inserted the proposals for social security reform (PEC 287) that among other things changes the minimum  age required for retirement; and the labor reform that dilutes some rights of the formal workers in the name of a generation of employment and income of the productive sector, as an alternative to come out of the economic crisis. However, the mood of dissatisfaction and polarization between left and right did not calm down after impeachment. And since the beginning of 2017, when these two reforms were put on the agenda of the media and Congress for voting, a series of protests, demonstrations and strikes reasserted the forces of desire for direct political participation. The left, somewhat discouraged post-impeachment, saw the popular dissatisfaction with the two reforms, the possibility of union of a large part of the population in a single cause: stop the dismantling of workers’ rights. Thus, some demonstrations and striking movements were carried out in the first year of the Temer Government, but silenced or scheduled in a distorted way by the mainstream media. This article therefore proposes to analyze the implementation of reforms of Social Security and Labor Legislation as mechanisms of popular cohesion around dissatisfaction with the new government of Michel Temer and how this relates directly to the media coverage that has made on social manifestations after the impeachment of President Dilma. Qualitatively it will proceed the analysis of discourse of the main news made around the reforms.
从2013年起,巴西以一种非常特殊的方式赋予了其政策新的含义。该国民主最引人注目的后果之一是对两次当选总统(2010年和2014年)的弹劾达到了高潮,该总统拥有5100多万张直接选票,来自特拉巴尔哈多雷斯党的迪尔玛·罗塞夫。2015年成立的新政府的特点是右翼政党和右翼政客,以及保守派和新自由派部门和机构,如圣保罗工业联合会(FIESP),在广泛的支持下,在时间安排和沉默螺旋的交替中,表达了强烈的反对情绪,许多传统和社团主义的巴西媒体。与此同时,立法部门与最大的腐败调查之一(始于巴西国家石油公司内部,并扩展到包括房地产市场和政治阶层在内的其他机构)——Lava Jato——隔绝,其中包括大多数巴西政客的名字,最终不仅引发了政治代表性危机,而是在政治体系内部。迪尔马总统遭遇政变,于2016年离开政府。任命其副总统米歇尔·特梅尔为“伟大改革的总统”。在这方面,插入了社会保障改革提案(PEC 287),其中包括改变退休所需的最低年龄;以及劳工改革,以生产部门一代人的就业和收入的名义稀释了正式工人的一些权利,作为摆脱经济危机的替代方案。然而,在弹劾之后,不满和左右两极化的情绪并没有平静下来。自2017年初,当这两项改革被列入媒体和国会的议程进行投票以来,一系列抗议、示威和罢工再次确立了直接政治参与的愿望。左派在弹劾后有些气馁,他们看到了民众对这两项改革的不满,以及将大部分人口团结在一个单一事业上的可能性:停止废除工人权利。因此,在特梅尔政府执政的第一年,进行了一些示威和罢工运动,但主流媒体却以扭曲的方式压制或安排了示威和罢工。因此,本文建议分析社会保障和劳工立法改革的实施情况,将其作为民众对米歇尔·特梅尔新政府不满的凝聚机制,以及这与媒体对迪尔马总统弹劾后社会表现的报道有何直接关系。定性地对改革前后的主要新闻话语进行分析。
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引用次数: 2
Heróis de capa: dos tribunais para as listas de intenção de votos. A representação dos juízes Joaquim Barbosa e Sérgio Moro nas capas das principais revistas brasileiras entre 2007 e 2017 封面英雄:从法庭到投票意向名单。法官若阿金·巴博萨和塞尔吉奥·莫罗在2007年至2017年间登上巴西主要杂志封面
Q3 Social Sciences Pub Date : 2018-05-30 DOI: 10.20287/EC.N26.V2.A17
Marcos Queiroz
In this essay, we focus on how the three main Brazilian weekly magazines – Veja, Epoca e Isto E – portrayed judges Joaquim Barbosa and Sergio Moro, in the period between 2007 and 2017, in search of image construction of the "judge-hero". To support our view that there was a deliberate action by the editors to promote greater visibility to the aforementioned judges, we have compared the frequency of appearances by members of the Brazilian Judiciary on the covers of the weeklies in all editions between 1968 and 2017. Subsequently, we have dedicated  more attention to the covers that presented the two judges, and we have carried out the textual analysis of the titles and subtitles that made up with the imagistic construction of the message objectified by the editorials of the magazines. Finally, we have cros- sed the information obtained with the results of a survey carried out in Brazil in 2017, where we have found the flagrant opposition, on the level of credi- bility manifested by Brazilians, between politicians and political institutions and between members of the judiciary and judicial institutions.
本文以2007年至2017年间巴西三家主要周刊《Veja》、《Epoca e Isto e》对法官若阿金·巴博萨和塞尔吉奥·莫罗的刻画为研究对象,探讨“法官英雄”的形象建构。为了支持我们的观点,即编辑们有意采取行动,提高上述法官的知名度,我们比较了巴西司法机构成员在1968年至2017年期间在所有版本的周刊封面上露面的频率。随后,我们将更多的注意力放在了两位评委的封面上,并对标题和副标题进行了文本分析,这些标题和副标题构成了杂志社论对象化信息的意象建构。最后,我们将获得的信息与2017年在巴西进行的一项调查的结果进行了交叉,在那里我们发现,在巴西人表现出的信誉水平上,政治家和政治机构之间以及司法机构成员和司法机构之间存在公然反对。
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引用次数: 0
Bolhas de verdade: cinco alfinetes para (re)construir a democracia 真理的泡沫:重建民主的五个大头针
Q3 Social Sciences Pub Date : 2018-05-30 DOI: 10.20287/EC.N26.V2.A03
Maria João Silveirinha
In our article we seek to reflect on the implications of the word "post-truth" as a way of characterizing our societies suffering from a media, cultural, social and political malaise. We believe that the important research that has already been produced on this issue linking it to the media culture should extend its scope beyond the media in order to understand the  unprecedented advance of populism and its formulas that support ultra-right movements which have resurface our democratic horizons. To this end, we consider five elements – what we call truth bubbles – to signal a number of perspectives which we consider critical to understand what is at stake.
在我们的文章中,我们试图反思“后真相”一词的含义,以此来描述我们遭受媒体、文化、社会和政治困境的社会。我们认为,已经就这一问题进行的将其与媒体文化联系起来的重要研究应该将其范围扩大到媒体之外,以了解民粹主义的空前进步及其支持重新出现在我们民主视野中的极右运动的公式。为此,我们考虑了五个要素——我们称之为真相泡沫——以表明我们认为对理解利害关系至关重要的一些观点。
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引用次数: 1
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Estudos em Comunicacao
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